Marketing Submission - 882 Angas Plains Road

MARKETING

Harcourts Adelaide Hills, South Australia July 2023

882 Milang Road, Angas Plains

THANK

Debbie & Mike, thank you for inviting us to present a marketing submission for 882 Milang Road, Angas Plains.

On behalf of Harcourts Adelaide Hills & Venture Commercial, we offer our recommendations along with detailed marketing information to cover local, national and global exposure from our offices located in Stirling, Mount Barker, Hahndorf and Unley.

We have taken the liberty of providing additional information regarding our extensive marketing approach and our significant points of difference for your consideration.

We are exceptionally excited about the prospect of marketing your property and achieving a highly successful result

Over years and years of experience, we have developed a campaign that will maximise the enquiry levels and this, combined with the strength of the Harcourts network will ensure a very successful outcome for you.

With an unwavering commitment to excellence, we can personally assure you of our strongest endeavours to achieve the best possible result on your behalf.

Ian Harvy

Harcourts Adelaide Hills RLA158908

South Australia

Your property will be exclusively handled by myself and Nigel ensuring we are available to be contacted at any given time.

PROPERTY TEXT

Nestled amidst the picturesque Angas Plains, an oasis of tranquility awaits you at 882 Milang Road. Welcome to a truly unique haven where serenity meets functionality. This sprawling 3.54-hectare property offers more than just a home; it presents a lifestyle of comfort and convenience that reflects the authentic charm of country living.

Step inside the charming two-bedroom residence and be captivated by its thoughtful design. The ensuite bathroom adds a touch of convenience to the 2nd bedroom, while the spacious living area provides an inviting space for relaxation. The heart of the home, the kitchen, boasts solid spotted gum countertops, a testament to both aesthetics and durability.

But that's just the beginning. This property holds a special place in South Australia's landscape as a dedicated Cavoodle breeding facility, proudly operating for many years. Backed by a legacy of experience and a reputation that speaks for itself, this facility has provided therapy companions that have transformed lives in hospitals, aged care, disability support, and mental health institutions. Trusted by vets and the community, this facility embodies a commitment to excellence.

A remarkable 88,000-liter rainwater storage system and a reliable bore ensure a sustainable water supply, maintaining the lushness of the flat paddocks that surround the property. If you're a horse enthusiast, you'll appreciate the horse amenities that cater to your equine companions. And the icing on the cake? The potential for converting the old dairy into a charming bed and breakfast, adding an exciting dimension to this oasis.

Your search for the perfect retreat ends here. Embrace the serenity that the Angas Plains Oasis offers and become a part of a legacy that is rooted in compassion and care. Your tranquil escape awaits – seize the opportunity to make this haven your own today.

YOUR AGENT

Ian Harvy

With Ian Harvy's ambition and dedication to his clients, he has made a remarkable impact since becoming a licensed real estate agent, helping others avoid the pitfalls that can occur with buying and selling.

Ian joined the team at Harcourts Adelaide Hills with extensive market knowledge of the Adelaide Hills, after running his own successful business for many years.

Ian comes from a rural background and has travelled extensively with his wife throughout Australia, Asia and Europe, living in both Italy and France for some time before residing in the Adelaide Hills.

For Ian, negotiation in Real Estate sales is a passion, he is genuinely committed to helping both his vendors and purchasers achieve their desired outcome within their desired time frame. As Ian says he loves nothing more than exceeding my clients’ expectations, that makes the whole process worth it. I love to see them thrilled with the result whether they be buying or selling. That's what drives me to succeed. It's a passion that I love about this industry.

Based at our Stirling office, Ian Harvy is proud to be part of the team at Harcourts Adelaide Hills Real Estate.

LOOKING FOR

THE HARCOURTS

Harcourts are a highly successful, multi-national real estate company who have been providing industry-leading services since 1888. We have the global, national and local connections for buying and selling real estate. That’s the combined resources of over 10,000 consultants within our 900 offices across 9 countries. In addition, to this we have the backing of advanced technology systems, comprehensive training and world-class marketing. These foundations have shaped the quality, culture and future of the Harcourts brand and our people.

The Harcourts network specialises in residential, luxury, commercial, rural and lifestyle real estate, as well as urban projects and property management. We also boast an impressive range of Harcourts branded services in order to facilitate these core business areas.

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WHAT WE DO

WE ASSIST YOU IN THE SUCCESSFUL SALE OF YOUR PROPERTY

This simple statement covers an often challenging and complicated process. Of course the ‘successful sale’ is what’s important – and with Harcourts we utilise some unique strengths to accomplish this.

We ensure our people consistently achieve above and beyond our competitors. It’s a precise service-based mind-set that only the best real estate minds can deliver consistently. We connect with your audience of potential buyers. We use sophisticated systems and technology to make certain your property can gain massive exposure.

In our media saturated society the average consumer is bombarded with hundreds of advertising messages every day. Your property needs to stand out. Harcourts have redefined the role of the real estate company –from a simple sales focus to the expert marketing and negotiating capability today’s sellers require. Before any of this can happen we need to decide how to best price, market and sell your property. No two properties are the same – so each marketing proposal must be specifically tailored. This proposal will cover each variable and provide the necessary focus for the sale procedure.

During this time our responsibilities to you include:

• Providing accurate market information

• Pricing and listing your property correctly

• Marketing your property widely and effectively

• Generating enquiry

• Attracting as many potential buyers as possible

• Negotiating the best price for you

• Assisting your sale through to successful settlement

• Keeping you fully informed

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MARKETING STRATEGY

Our objective is to ensure that the campaign maximises exposure generating maximum buyer enquiry through our proven marketing strategies right from the outset. A considered marketing plan is designed to maximise the sale price because it does not just find a buyer, it finds every available buyer. Increased market competition by the introduction of even one additional buyer can add substantial value to the ultimate sale price. The investment in a dedicated marketing campaign will generally represent only a small percentage of what can actually be gained in sale price by optimising the exposure and penetration into the marketplace.

Our sales and marketing strategy will focus on:

• Exposing your property to the widest possible target market both locally and internationally

• A combination of traditional print advertising complemented by online components

• Marketing your property in the most cost effective manner possible.

• Creating a competitive environment amongst purchasers

• Maximising the value of the property for you

• Assisting you with your next property purchase as a VIP client.

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THE ESSENTIALS PACKAGE

Marketing is your insurance policy against underselling your property. Following is a breakdown and synopsis of each of the marketing strategies recommended for the local and national component of the campaign.

PROFESSIONAL PHOTOGRAPHY

An absolute essential when selling, professional photos can mean the difference between being on a buyer's shortlist or not.

PRINT MEDIA ADVERTISING

To ensure your property reaches the widest number of potential purchasers, we recommend high profile colour advertising in key print media. Our adverts are at the front of the Harcourts section of the Advertiser giving excellent exposure.

ONLINE MARKETING

Your property will be featured on our national Harcourts website as well as realestate.com.au and domain.com.au plus other our other portals.

QUALITY BROCHURES

Full colour, high quality brochures in an exceptional range of options designed to showcase your property in the best possible way. These are prepared, printed and distributed at viewings, electronically and within our office.

DATABASE EMAIL MARKETING

As part of our service, your project will be cross-matched with qualified buyers in our database. These buyers are contacted directly and/or through an e-marketing campaign advising them of your project for sale.

LOCAL AREA MARKETING

Capitalising on the immediate area in SA, a local promotional campaign will capture any prospective buyers locally in the premium property category.

MARKETING

We propose the outlined media utilising our group buying and existing media relationships to leverage the best possible rate and product.

INTERNET, FACEBOOK, LIFESTYLE MAGAZINE, DATABASE

We have a pay now or pay later option

Realestate.com.au Premiere Listing + eBrochure

Domain.com.au Platinum Listing & Social Boost Harcourts.com.au

Adelaidehills.harcourts.com.au

Facebook Targeted Marketing Database Email Home & Lifestyle Magazine $2180.00

PHOTOGRAPHY, BROCHURES AND SIGNBOARDS

Photography

25 photos + floorplan $355.00

Signboard

8 x 4 Sign $299.00

Brochures

50 x 8 Page Booklet $180.00

PRINT

MEDIA ADVERTISING NEWS – All GST incl

As the largest client of News Corp Harcourts have access to group buying rates as well as premium positioning.

Advertiser Real Estate Lift Out

¼ page ad 2x $950 each

EXTRAS

Audience Maximiser 20,000 impressions $399

IN SUMMARY

We pride ourselves on our reputation of being the best negotiators in the industry. We believe that with Harcourts Adelaide Hills network, we will deliver the desired outcome. We have the skills, resources and knowledge but above all we have the passion and desire for success.

We pride ourselves on clear communication and believe in working with and for our clients. We promise to keep you informed every step of the way and make sure we work with you –so you are always in control of the sale process.

“We are agents that listen; we will sit with you and plan a strategy that works for you.”

Our recommendation on price is to advertise a guide of $1,250,000 - $1,375,000

Attracting qualified purchasers for your property is of utmost importance, including confidentiality of all parties concerned. To achieve this we recommend an expression of interest campaign targeting local, national and international interest.

We sincerely thank you for this opportunity and look forward to a successful result.

Ian Harvy 0410 638 570