Business Events (BE) Malaysia|Vol 5|No 1|2019|Felix Relocations by Harini Management Services Sdn Bhd

VO l . 5 I N O. 1 I 2 01 9 ISSN 2289-893X RM10

BUSINESS EVENTS MALAYSIA

More MACEOS Engagement Programmes Donâ&#x20AC;&#x2122;t Miss Out On BE Forum 2019

MOVING AT A BETTER PACE

Albert Perianayagam, Director, Felix Relocations (M) Sdn Bhd

Contents Vol. 5/No.1/2019 COVER STORY 10 Moving At A Better Pace Commercial and massive relocation projects are daunting without the right experts. Felix Relocations (M) Sdn Bhd’s Director Albert Perianayagam shares his views on the challenges and the current industry landscape.

34 10 REGULARS 3

Publisher’s Note

News

Calendar of Events

FEATURES 16

38 22

Taylor’s University 1st Runner-Up at the AFECA MICE Youth Challenge

Siam University Crowned AFECA MICE Youth Champion

‘BE Exceptional’ in Penang

MACEOS Unveiled Congress Certification Programme

BEF2019: BE Memorable

A-Z on Event Management

More Engagement Programmes Expected From MACEOS

MACEOS Joins Xiamen International MICE Week 2018

BE Trends And Outlook For 2019

Choosing The Right Materials For Your Exhibition Stand

Publisher’s note

Publisher’s Note

MACEOS Secretariat

Level 3, East Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur. H/P No: 012-640 6106 Fax: +603-6203 7034 Email Address: secretariat@maceos.com.my ADVISORS Tan Sri Dr. Ong Hong Peng Former Secretary General, Ministry of Tourism, Arts & Culture (MOTAC) Datuk Wan Latiff Wan Musa Chief Executive Officer, Malaysia External Trade Development Corporation (MATRADE) Datuk Zulkefli Hj. Sharif Chief Executive Officer, Malaysia Convention & Exhibition Bureau (MyCEB) Dato’ Dr. Tan Chin Huat Founder, Malaysian International Furniture Fair (MIFF) Noor Ahmad Hamid Regional Director Asia Pacific, International Congress & Convention Association (ICCA) EXECUTIVE COMMITTEE (2018-2020) President Dato’ Vincent Lim, C.I.S Network Sdn Bhd Vice President, Conference Amos Wong, AOS Conventions & Events Sdn Bhd Vice President, Exhibition Kenneth Fong, Messe Worldwide Sdn Bhd Vice President, Industry Partners Eric Ho, PICO International (M) Sdn Bhd Vice President, Event Management Mark Lee, The Hot Shoe Show & Co. Sdn Bhd Honorary Secretary Francis Teo, Setia City Convention Centre Honorary Treasurer Cheong W.Y. SUB-COMMITTEE (2018-2020) Industry Research & Statistics Tiffany Chung Special Projects & CSR Edwin Lai Publications Gerard Leeuwenburgh Strategic Planning & East Msia Region Gracie Geikie Education & Training Winnee Lim Membership Services Melvin Shu & Jaggarao Simancha Government Liaison Azmi Sulong & Belle Yam Social Events Syed Amirul MACEOS Youth Chair Jason Teh Northern Region Chair Eugene Goh Southern Region Chair Joyce Yap Sabah Region Chair Raymond Fang SECRETARIAT Senior Manager G’ny Chin Executive Secretary Liew Wai Mei Project Coordinator Tan Jia Chee Business Events Malaysia is published 3 times a year for MACEOS by

Harini Management Services Sdn Bhd (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: +603-7932 3259 Email: hello@harini.com.my Publisher/CEO V.S. Ganesan Senior Editor Vimala Seneviratne Editor Khaw Chia Hui Creative Goh Wei Lee Advertising Consultant Faridah Ismail Marketing Manager Karthik Ganesan Printed by United Mission Press Sdn Bhd (755329-X) No. 25 & 27, Jalan PBS 14/14, Taman Perindustrian Bukit Serdang, Seri Kembangan, 43300 Selangor. Tel: +603-8941 6618 Fax: +603-8945 5168

GERARD WILLEM LEEUWENBURGH

Country General Manager UBM Malaysia

Dear all You will see a new name writing this publisher’s note. After many years working and living in Asian countries I am working 4 months in Malaysia now. And it has been amazing. The friendliness of the people, the beauty and diversity of the country, the existence and potential of strong industries and of course the incredible food are just a few pillars convincing me of the opportunities Malaysia has in the MICE-industry. The goal of MACEOS is “to make the pie bigger” so we all can get a bigger slice. I would like to extend my gratitude to Alun Jones for showing me the way in my first weeks and for his tremendous efforts in providing direction for this magazine. He has passed the torch to me and I plan to live up to the responsibilities and expectations of the association. I hope MACEOS members will extend their support and encouragement in improving this publication issue after issue. Please send me your suggestions and ideas! In this issue, we covered a lot of ground in terms of expo logistics and specialised logistics services. Here, you will get a behind-thescenes story relating to efforts to get our goods on time and without fuss. Venue owners, exhibition organisers and even brick-and-mortar offices depend heavily on such solution providers. Earlier this year, MACEOS members had a new year get together where president Dato’ Vincent Lim said innovation, development, education and advocacy will be the four pillars of growth this year. In terms of development, MACEOS will be engaging in a nationwide recruitment drive. Meanwhile, we also highlighted an important event – BE@Penang 2018. During this two-day event, many topics were discussed, including direction for second-tier destinations, China and India markets, trends for meeting and incentive travel, and attracting millennials to the industry. MACEOS is pushing for accredited programmes moving forward, hence the introduction of Congress Certification Programme. We want and have to raise the level of professionalism of the industry in Malaysia. Lastly, hear from the AFECA MICE Youth Challenge champion Siam University and first runner-up Taylor’s University. They have plenty to share in terms of their participation and eventual wins. I sincerely hope 2019 will be a great year for all and look forward to meeting our members at MACEOS events throughout the year. Thank you for making me feel so welcome in Malaysia! All authors automatically agree to indemnify MACEOS and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2019 by MACEOS and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. The views expressed in the articles are those of the authors and do not necessarily reflect the views of MACEOS and Harini Management Services Sdn Bhd. MACEOS and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.

News

KL CONVENTION CENTRE DELIVERS RM888 MILLION ECONOMIC IMPACT TO MALAYSIA LAST YEAR

Last year was an exceptional one for the Kuala Lumpur Convention Centre as it achieved its highest ever economic impact delivered to Malaysia of RM888 million (an 80% or RM395 million increase from 2017) and number of participants welcomed, with 2.18 million (more than 700,000 guests or an increase of 49% from 2017), in a calendar year. The centre also hosted 1,485 events, a 17% increase in number of events compared to 2017.

It also saw the centre record growth across the majority of its business segments, with the association meetings segment registering the largest increase of 22% compared to the corresponding period in 2017. This was followed by corporate meetings and banqueting events (corporate sales segment) with a 20% increase and exhibitions segment with 12% growth. Centre’s General Manager, Alan Pryor, said, “We are delighted with our performance last year and I am happy to witness the hard work of our dedicated and highly experienced team is bearing fruit. It is especially pleasing to see an increase across most of our business segments. Our clients are clearly enjoying our customisable

PICC DOES IT AGAIN AT MTC GOLD AWARDS 2018

On 31 October 2018, the Malaysia Tourism Council celebrating the outstanding performances by more than 75 local companies for their contribution to the tourism industry. The MTC Gold Awards gala dinner was held at the Palace of the Golden Horses with more 1,000 guests, including Deputy Prime Minister Datuk Seri Dr Wan Azizah Wan Ismail and MTC President Uzaidi Udanis. Putrajaya International Convention Centre was presented the Gold Award for the second consecutive for the best convention and exhibition centre. This recognition is a mandate for the centre’s team to strive harder to deliver professional service to its clients.

BUSINESS EVENTS MALAYSIA

solutions and services that deliver a seamless and rewarding customer journey from beginning to end.” He continued, “2018 was also a busy year for us on the industry engagement front. We delivered our first major North American client educational programme with Maritz Global Events, hosted by the Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA).” “We also played a pivotal role in the development and formalisation of the Business Events Council Malaysia (BECM), a national council representing the official voice of Malaysia’s business events industry and partnered to host the PCMA-ICESAP Knowledge Exchange Kuala Lumpur 2018 and UIA (Union of International Associations) Associations Round Table Asia-Pacific 2018, to promote engagement, advance professional development and provide a knowledge exchange platform.” 2019 is shaping up to be another exciting year for the centre, with its expansion opening later in the year, which will add an additional 11,000 square metres of flexible and multi-purpose space for its clients to grow their events and enable the venue to accommodate more concurrent events.

INNOVATIVE SOLUTION TO COINCIDE WITH GLOBAL MEETINGS INDUSTRY DAY

The Kuala Lumpur Convention Centre marked the fourth annual Global Meetings Industry Day (GMID) by launching its new ESC (Exhibition Service Centre) portal. The ESC portal allows event organisers and their exhibitors to easily access and order a variety of add-on services for their events – 24/7. According to the Centre’s Deputy General Manager, John Burke, “We are delighted to be launching this new service in conjunction with GMID. Event organisers and exhibitors play an important role in driving the global meetings industry that contributes so much both financially and intellectually (via knowledge transfer) to our economies, and as such we are excited to be launching a service which should help make their events more successful and their lives a bit easier.”

MITEC GROWS DUE TO MARKET DEMAND

Touted as the country’s largest trade and exhibition space that has catered to over 180 business events since its inception in 2017, the Malaysia International Trade & Exhibition Centre’s (MITEC) has made a strategic move to expand its meeting spaces. The confex and meeting segments are big contributors to the Malaysian business events economy and MITEC has been the venue of choice in enabling the country to host international expos at a world class level. “It makes perfect sense for us to leverage on our current capacity and abilities to further expand our meetings and conferences

He continued, “An exhibitor typically books their attendance and booth needs through their event organiser. This currently involves a lot of paper-based service order forms and manual data entry. The 24/7 ESC portal, now allows exhibitors at the Centre to place their orders and pay online in their own time – at any time – minimising hassle. It is especially beneficial for international participants as they don’t have to worry about time differences.” The wide range of services available to order on the ESC

portal including audio visual, food and beverage, as well as IT equipment and services. The portal is fully customisable, allowing the centre to provide tailor made links and landing pages to suit particular event requirements for each organiser, which will provide easy access and tracking for them and their exhibitors. It will also help streamline the data entry and payment process and avoid confusion by ensuring participants do not accidentally register for additional services at the wrong events.

business,” said Gunther Beissel, Chief Executive Officer of MITEC. By September, professional conference and meeting planners will be able to add more meeting rooms to their list as MITEC completes two additional rooms. The rooms will be located on Level 1A of the building, showcases the flexibility of theatre and banquet style seating. The theatre style arrangement accommodates up to 1,200 pax while banquet seating is up to 650 pax. In a slightly smaller set-up, the other room can accommodate up to 400 pax for theatre style and 240 pax for banquet arrangements. These rooms have the flexibility to be used as smaller exhibition spaces closer to the other conference rooms. Speaking on its positioning

in the market, Beissel said, “As a premier venue business partner, MITEC’s facilities are continuously upgraded to stay ahead of its market demand through offering higher value customised client solutions and in-house expertise.” Upon completion of these meeting spaces, the business readiness of the centre will encompass 11 exhibitions halls, one ballroom, 13 meetings rooms, two outdoor amphitheatres and two new multipurpose rooms.

BUSINESS EVENTS MALAYSIA

News

MITEC HOSTS GLOBAL HALAL SUMMIT 2019

World Halal Conference 2019 and the 1st Global Halal Industry Congress (GHIC) 2019. “MITEC’s positioning philosophy is about how we can complement our stakeholders and work handin-hand as business partners and not just a venue. We are happy to see this positioning bearing fruit as we had the pleasure of hosting the successful MIHAS in 2018 and have won the trust of the organisers as we are welcoming two more events under the Global Halal Summit 2019,” said Gunther Beissel, Chief Executive Officer of MITEC. MITEC is expecting a

CELEBRATING 25 YEARS OF EXCELLENCE AT MIFF 2019

part of MIFF from the very start… as we celebrate our 25th year, it’s fitting to pay tribute to the vision and hard-earned reputation of the Muar furniture makers who are the trailblazers of Malaysia’s rise as a global furniture exporter.” In fact, Muar accounts for 70 percent of Malaysia’s furniture exports to the world, making a significant contribution to the country’s RM10 billion furniture export market. Goi said that the remarkable mix of innovation, high-quality craftsmanship and best in design from Muar was showcased at

The Malaysia International Trade & Exhibition Centre’s (MITEC)is the focal point for halal experts and various trade industry players as the World Halal Summit 2019 takes place from 2 to 6 April. This year, the country’s largest trade and exhibition space is proudly hosting three major events under the Global Halal Summit umbrella, namely the 16th Malaysia International Halal Showcase (MIHAS), 11th

This year, the Malaysian International Furniture Fair (MIFF) turns 25 years old. And as if this wasn’t enough – there’s even more to celebrate this year: Muar has been officially declared as the “Furniture City of Malaysia” by the federal government. Karen Goi, the MIFF general manager, says that MIFF and Muar have a longstanding history: “The Muar factor has been an integral

BUSINESS EVENTS MALAYSIA

tremendous amount of traffic as the events are held concurrently. “Our role is to be the gateway, facilitating the convergences of global experts and businesses.” Organised and supported by various authoritative organisations including the Malaysia External Trade Development Corporation (MATRADE), Halal Industry Development Corporation (HDC), Ministry of Economic Affairs (MEA), Ministry of International Trade and Industry (MITI) and more, the Summit which consists of different platforms is expected to clock in more than 30,000 delegates from 72 countries. At these events, visitors can expect to meet, connect and exchange ideas as well as knowledge to further enhance the halal industry community for the benefits of the ummah globally. There will be over 1,000 exhibitors during MIHAS, which is a demonstration of one of MITEC’s capacity to house large scale exhibitions with its above par facilities and amenities. As a business events player in a country that is well-positioned in the Halal arena, MITEC is wellequipped in many ways. The Centre’s CEO explains distinctive elements in how MITEC plays its role in practicing

MIFF 2019, providing visitors with yet another exceptional buying experience. “MIFF is the best platform to view the latest productions from

the Halal quality standards. Beissel testifies, “To start off, we cater to all types of clientele, therefore from our main kitchen that prepares various cuisines to the food handling department such as Meat, Fruits & Vegetable and more, are all individually Halal certified. There are seven Halal certificates that the Centre holds, after being audited and assessed by The Department of Islamic Development Malaysia (JAKIM)”. He continues to solidify confidence that MITEC as a world-class venue has always been cognisant of the importance in ensuring that the Halal concept is not only applicable to food. “All our staff are trained with Halal knowledge from managing storage, to procurement and servicing our clients. We have set up a Halal Committee to oversee and maintain our standard and we are very proud to receive halal certification for all our kitchens in just over a year in operations”. The events kick off with the World Halal Conference 2019 from 2-4 April, followed by GHIC 2019 on 3 April and the 16th MIHAS from 3 to 6 April.

MYCEB GOES ON 9TH CHINA ROADSHOW IN APRIL

Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MoTAC) together with 29 industry partners are gearing up for the upcoming annual roadshow to China, in April this year. Targeting meeting planners and incentive agents, MyCEB’s 9th annual roadshow will cover four cities – Beijing, Shanghai, Chengdu and Shenzhen. This cornerstone initiative by MyCEB aims to promote Malaysia as a corporate meeting and incentive destination to the outbound Chinese corporate meeting and incentive market; and to identify new business potential for Malaysia. Among the programmes lined up include a business presentation, workshop and a buyer-meet-seller session. The mission will be led by Datuk Zulkefli Sharif, Chief Executive Officer of MyCEB who will be actively pitching about Malaysia and supported by a strong Malaysian delegation comprising of state bureaus, hotels, unique venues, airlines, destination management companies,

convention centres, hotels and resorts, venues and AV supplier. The annual China Roadshow is expected to help further intensify the Ministry of Tourism, Arts & Culture’s on-going effort to tap into the lucrative China outbound market. This is in line with Visit Malaysia 2020 campaign to attract more business visitors to Malaysia and to showcase the best and latest of Malaysia’s offerings to corporate meeting and incentive groups from China. Apart from providing platform on B2B engagements between the participating industry players, MyCEB will be educating buyers on team building options in Malaysia during the roadshow. MyCEB will also be launching the new edition of the highly attractive Malaysia Twin Deal V (MTD V) programme, designed to add more volume to clients and corporate incentive and meeting planners. The V stands for Vibes, demonstrating the vibrancy and ‘colourful’ offerings of the deals and rewards. MTD V’s objective is to cast a wider net of reward system for corporate meeting and incentive groups and planners through the structure of Deal 1, Deal 2 and the Accumulative Rewards category.

Muar all under one roof. Whatever type of furniture buyers are looking for is produced in Muar. The bigger show means we are returning in 2019 with even more products and latest collections.” Trade showgoers visited more than 600 exhibitors from Malaysia and beyond (including designs from first-time exhibitors from Portugal, Romania and Sri Lanka). With this momentum, show organisers are looking forward to marking more milestones, and continuing to connect furniture designers, manufacturers and buyers for many years to come.

BUSINESS EVENTS MALAYSIA

News

SETIA CITY PLAYS HOST TO PET FIESTA

Held from 5 to 7 April at the Setia City Convention Centre, the Pet Fiesta is a show that you and your pets will never forget. More than 100 booths showcased all manner of pet accessories, such as food, outfits, toys and vet care. Pet got to try out new outfits, taste new food, and play with new toys. There were also opportunities to learn from expert vets and breeders, while create some memories

HOMEDEC RETURNS TO HELP MAKE SMARTER #HOMEDECISIONS

The Home Design and Interior Exhibition (HOMEDEC), organised by the award-winning trade and lifestyle exhibitor C.I.S Network Sdn Bhd (C.I.S) is back to lead Malaysian homeowners into making the right and smarter #HOMEDECisions – with relevant knowledge, tips and unbeatable deals. Thi edition was held from 18-21 April at Kuala Lumpur Convention Centre.

during the many pet presentations. There are also rare breeds of dogs, cats, exotic pets, birds and small animals at the venue. Fun

activities such as small animal playground for kids to interact and learn about pet animals.

Estimated at around 80,000 visitors, HOMEDEC housed more than 400 exhibitors with over 1,100 booths that showcased exceptional products, services, designs, and solutions that guarantee visitors with only the best for their homes. Furthermore, there is something special in this year’s edition of HOMEDEC – and that is putting the spotlight on the growing trend of short-stays through the popular HOMEDEC Showhome, themed “HOMEDEC Short Stay” in collaboration with HostAStay Berhad. Here, you’ll find workshops and tips which will help you with both your home designs

and home investment projects. HOMEDEC has always endeavoured to remain relevant in the hearts and homes of all Malaysians and this year it pays homage to the one thing Malaysians love most — food. The new HOMEDEC Live Kitchen will feature a host of delightful culinary programmes and food-tasting sessions conducted by celebrated chef, food writer and TV personality Martin Yan, and friends. This year’s edition of HOMEDEC featured special sessions conducted through an exclusive collaboration with Malaysia’s renowned Feng Shui Consultants from the Joey Yap Consulting Group. Visitors to this year’s HOMEDEC can expect to be armed with knowledge on Feng Shui rules when planning for renovation, redecoration or building their homes, from layout designs to renovation which will create harmonious energy that will ensure the well-being of your family. HOMEDEC — encompassing the signature HOMEDEC exhibition and HOMEDECshop — is a trusted home-grown brand conceived by the Malaysian experts and enthusiasts of home décor for Malaysian homeowners to stay current with the latest quality interior designs to renovations, products and services for any type of residence, every time of the day.

(From left) James Leow, Director of MB Home Design Trading; Dato’ Vincent Lim, President of C.I.S Network Sdn Bhd; Chef Martin Yan and Emkay Lim Meng Khoon, Senior Manager – Sales Operation of Signature Kitchen.

BUSINESS EVENTS MALAYSIA

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PENANG, THE BUSINESS

CREATING QUALITY GRADUATES IN EVENTS MANAGEMENT

BRINGING MALAYSIA TO THE WORLD

EVENTS

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Mae Ho Seok Khen, Executive Director/ Chief Executive Officer of Berjaya Education Group

KDN No: PP 18673/03/2015(034147)

MATRADE CEO, Dato’ Dzulkifli Mahmud

MACEOS Industry Dialogue 2016

rAWr AWARDS 2015

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Y. Bhg. Datuk Seri J. Jayasiri, Secretary-General of MITI

Dean, School of Hospitality, Tourism and Culinary Arts, Taylor’s University Mr A.R Neethiahnanthan

MoU: MACEOS and Taylor’s University The MACEOS Road Map KL Tourism Bureau

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TAKING THE MICE INDUSTRY TO NEW HEIGHTS

REPOSITIONING PWTC FOR THE 21st CENTURY

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Günther Beissel CEO of MITEC

MAH, Penang Chapter:

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MACEOS AGM

President re-elected for another term Outlines his plans to take MACEOS to the next level

BORNEO CONVENTION CENTRE KUCHING

The Catalyst for Business Events in Sarawak Eric van Piggelen CEO of BCCK

Datuk Shamsul Kamar bin Ahmad, CEO of PWTC, shares what’s in store for this iconic centre.

Business Events Forum

MACEOS Celebrates 25 Years:

What’s Ahead For The BE Industry

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Francis Teo, Malaysia’s Venue Expert

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PCEB:

The new KL Tourism Bureau

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YB Dato’ Abdul Malik Kassim, State Minister

CEO, Ashwin Gunasekeran

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WHY MALAYSIA IS NICE FOR MICE

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BUSINESS EVENTS MALAYSIA is the official publication of the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) which aims to promote and encourage the growth of the Meetings, Incentives, Conferencing, Exhibitions (MICE) industry. “Malaysia’s MICE industry attracted 111,298 delegates to 153 events and generated RM1.035 billion in revenue in 2016. By 2020, business, tourism was forecast to contribute RM3.9billion to gross national income and generate 16,700 jobs”. (Source: The Star, 26 September 2017.) As a destination, Malaysia has much to offer to attract a large portion of the MICE business that comes to this region. It is ranked among the top 10 destinations for MICE in Asia. BUSINESS EVENTS MALAYSIA magazine aims to reflect the growth and importance of MICE in Malaysia and in the region while pushing MACEOS into the position as the authority and voice in MICE related business and affairs in Malaysia and in the region.

CONTENTS OF BUSINESS EVENTS MALAYSIA: • NEWS A quick round up of events related to MACEOS and MICE, news of major conferences or meetings in Malaysia and the Asian region. • FOCUS Issues regarding MICE in a particular country or policy changes that make for a better environment for MICE in the region. • VENUES Focus on different MICE venues in the country. • EXHIBITIONS Spotlight on some of the exhibitions held in the country and how the organisers pulled it off. • MEETINGS AND INCENTIVE TRAVEL A look at a few such events in the country. • CONVENTIONS A look at several high profile conventions. • PERSONALITY PROFILE Spotlight on top people in the MICE industry in the country and in the region. • CALENDAR Listing of events for the coming year with special relevance to MICE. • MACEOS This section looks at all the activities undertaken by MACEOS or under the aegis of MACEOS.

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BE FORUM 2018 The New Frontier

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Cover Story

MOVING AT A BETTER PACE Commercial relocation projects and exhibition logistics are daunting without the right experts. Felix Relocations (M) Sdn Bhd’s Director Albert Perianayagam shares his views on the challenges and the current industry landscape.

he role of logistics is crucial to Malaysia’s trade and economic growth as the nation is trade-dependent with an export-oriented economy. It is especially important as Malaysia is aiming to be a hub for business events in ASEAN. To become a business events hub, the expo logistics industry has a few challenges ahead. Among them is the high demand for expo logistics companies to provide a high level of services at competitive prices. Business event organisers should also start seeing expo logistics providers as partners, seeing that the providers are armed with a wealth of knowledge. In addition, expo logistics companies have to contend with geographical changes that can occur within a short span of time. What does this mean for logistics service providers? Lots of business amid lots of challenges. “Every country has its own set of regulations pertaining to their customs. If you are not familiar with them, it is next to impossible to move cargo speedily and efficiently. “One of our strengths at Felix is we are proficient in those regulations, extremely familiar with how they operate, especially at our Singapore-MalaysiaThailand borders, as well as the ability to put up the required bank bonds and guarantees swiftly,” said Felix Relocations (M) Sdn Bhd’s Director Albert Perianayagam.

BUSINESS EVENTS MALAYSIA

“The main challenges anyone faces in moving good across borders is the clearing of goods. Procuring types of permits, licence applications, ATA Carnet endorsements and so on. “With us, our clients do not have to worry. We are able to sort it out for them in an efficient manner.” Felix – started as a local moving company in the early 2000s, by 2007, the company expanded its services to moving offices, airports (KLIA and klia2), and heavy machinery on a large scale. By 2014, the company has ventured into expo logistics under the banner of Felix Expo Logistics (M) Sdn Bhd. Now, the company is more than capable of handling international exhibitions, fine arts, storage, mobility services, pets, warehousing, distribution, cargo handling and customised services for concerts, sporting events, and oil and gas.

EXPO LOGISTICS

While there are numerous logistics providers in Malaysia, very few are members of the International Exhibition Logistics Association (IELA). Currently, Felix Expo Logistics is proudly accredited by IELA in 2017 and MACEOS in 2015. “We are hoping that Malaysia will be able to move up to a higher tier when it comes to hosting business events.” he said. Felix Expo Logistics is no stranger to facilitating the movement of goods for exhibitions. It is the official logistics provider for Malaysian companies to numerous fairs and events held globally. “For the fourth year running, we have been helping 150-200 Malaysian, Singaporean and Indonesian companies participate in premier trade shows like Gulf Food, Arablab, Paris Air Show, IDS

BUSINESS EVENTS MALAYSIA

Cover Story

The main challenges anyone faces in moving good across borders is the clearing of goods. With us, our clients do not have to worry. We are able to sort it out for them in an efficient manner.

BUSINESS EVENTS MALAYSIA

and shows in Southeast Asia like Vietwater and Livestock. “The facilities and technology at these venues are astounding. If Malaysia wants to be on par with the big expo players, our future venues must be equipped with such facilities, manpower and technology.” He also said exhibition goods are always time critical and demand a sound and dependable transport plan. Digitalisation of parts of the process have been helpful. “For example, Messe Frankfurt in Germany has digitised the truck sequence to enable efficient unloading and loading of goods during fairs, bay scanners for whole trucks, superior tracking system and even signage along the highway to the venue. “It runs like clockwork, otherwise they will not be able to open the shows on time.”

SUPPLY OF MOVERS

Albert explained that being a logistics provider means having a dependable access to a lot of manpower at a moment’s notice. Apart from having its own teams, Felix Expo Logistics also engages movers supply companies to beef up the numbers. “We need to fulfil the requirement of clients

(from the initial stages to the completion to the whole exercise), especially when our clients are Malaysian landmark companies such as KLIA, KLIA2, Malaysia’s biggest corporate bank, biggest international school, biggest legal firm, and moving the biggest insurance company into the Tun Razak Exchange. “Of course, our managers are on the ground to execute our transport plans. This is why we are often contracted to move massive volumes of items, especially relocation of entire buildings, banks, schools, insurance companies and so on. “They often have a lot of important items that must be recoverable after a big move. With our expertise and planning, we are able to do that for our clients,” he said.

ECONOMIC IMPACT

Logistics providers are not immune to a soft economy, and often their business fluctuates. The ability to remain afloat during the bad times is vital. “When the economy is not doing so well, I see opportunities. Clients still demand high level services but at competitive prices. While the industry leaders might not be enticed to cater to that, I’m more than

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happy to start building strong and long lasting relationships via these transactions. “Companies need to find a niche for themselves. The economy may be bad but that doesn’t mean you have to experience the slump too,” said Albert. To mitigate domestic economic issues, he added that one should be aware of the market movements with the geographical changes. “Emerging markets are always opening up. To ensure you are well prepared to provide in new markets, we have set up partnerships as well as satellite offices. Currently, we have offices in Singapore and Brunei. We will be working towards opening new offices in the region.” He also mentioned that event organisers should regard logistics providers as partners instead of just a means to an end. “We are good at what we do. We are able to help navigate through the planning aspects as well. So, I hope organisers can begin to see us in a different light.”

NICHE SERVICES

Diversification is a great way to increase revenue streams for a company. Hence, Felix Expo Logistics has ventured into niche markets such as concerts,

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fine art, touring events, pets/animals, medical equipment and sporting events. Felix Expo Logistics is well versed in moving delicate and sophisticated medical machinery on behalf of leading medical equipment suppliers in Malaysia. “Moving these delicate machinery items requires the use of cranes as they can each weigh up to 150 tonnes. “Also we will need to use magnetic equipment, stainless steel sheets, copper tooling in order to move in them because they are magnetic resistant. “At times, we are even required to have holes into buildings and hospitals, sometimes right up to 15th floor which we have done in KL Sentral.” “If the machine is not handled with care, it is rendered unusable,” said Albert. In addition, Felix Expo Logistics is a leader in the show freight business. Often, the turnaround times is tight in order for a successful setup. “We are talking about possibly 30-40 containers of goods. Most times, we are moving them from Singapore to KL or Genting Highlands, and to Bangkok. Once the show in Singapore is done, we get to work. So working times are usually middle of the night. “But with proper planning and experience, we are always able to deliver on time. As they say, the show must go on.” The company in recent months has handled concerts for domestic celebrities, Cantopop stars, orchestras, philharmonics and even cage fights. “For the orchestra, we have been fortunate to have been their preferred logistics provider, for a very long time. Their instruments are worth in millions and often need referred trucks, security escorts and GPS tracking.

“Also, a large convoy of such trucks moving into KL city centre, the Petronas Philharmonic Hall requires great planning, so as not to not cause further congestion.” Since Felix Expo Logistics is well adept in moving sensitive goods, it also has expertise to relocate pets, circus animals, arts and perishable cargo. Warehousing facilities are available as well. The company owns four warehousing facilities – two in Port Klang and two in Bandar Sunway. In addition, Felix Expo Logistics has been involved in sporting events such as SEA Games, mixed martial arts competitions, leading golf tournaments in Malaysia, as well as leading football and tennis tournaments held in Malaysia. “It makes sense for us to cater to such goods, seeing we have a good track record. We are already making inroads to cater to the oil and gas industry. Now that is a challenge I relish.”

TRADE ASSOCIATIONS

By being members of IELA and MACEOS,

Albert sees great benefits to be derived from the memberships. “Networking via their events is a great boost to our business, particularly overseas. We are able to go through the membership list and find out who is best to help us with information, local regulation and so on. “Plus, there are many seminars, training, talks and dialogue sessions that are beneficial to our staff. We have sent our staff members to attend such events so that they can bring back current best practices that we can adopt. “It is also a way to retain staff as Malaysia is often short on human capital. We want our staff to be on par with the best. I find that we are able to retain our best minds through these efforts,” he said. “It has also helped us carry out current best practices in relation to sustainability whereby we adopt the 3R principles in our operations. It doesn’t only save costs, it is also good for the environment.” In five years, Albert hopes his company will be able to snag an IELA award which is, considered the most prestigious in the world.

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‘BE Exceptional’ in Penang

Themed “Be Exceptional”, BE @ Penang 2018 is the third in a series of educational and skill-sharing programming by Penang Convention & Exhibition Bureau (PCEB), and will serve as a catalyst for its collective effort in developing the island state into a matured and competitive business events destination.

ts previous editions were held on 7 and 8 December 2017, and 6 and 7 December 2016. These events were typically attended by domestic and regional business events players. In 2018 BE @ Penang was launched by the Deputy Chief Minister I, Dato’ IR. Hj. Ahmad Zakiyuddin Abdul Rahman at the Setia SPICE Convention Centre. It was attended by more than 200 delegates and 20 speakers around the globe. Many of the topics encompassed forming alliances, discussions on moving forward for secondtier destinations, catering to the China and India markets, trends for meeting and incentive travel, and attracting millennials to the industry.

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The event also provided opportunities to network with industry partners in Penang and around Malaysia, obtain insights into the direction of PCEB, capitalise on business opportunities, familiarise on regulations, get information on branding and marketing product and services as well as learning from industry leaders. Business events is a key component of business tourism, which sees the average business traveller spending about RM7,000 compared to RM2,000 spent by the leisure traveller. In an industry report released by PCEB in January 2017, Penang hosted 1,251 business events in 2016, with an estimated economic impact of RM808 million.

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“We are currently bridging the future for business events in Penang, and for the rest of the world. It is not easy to be exceptional but if we tap into our strengths and what the destination can offer that is different from the rest. “It is not impossible to attract more conference organisers to consider new destinations for their future events,” said Dato’ Ahmad Zakiyuddin in his opening speech. Meanwhile, Yeoh Soon Hin who is the Penang state exco for Tourism Development, Heritage, Culture and Arts, gave his welcoming remarks. “As the state government, we are committed to continue developing the business events sector and to continue to showcase our proud heritage, history and modern facilities,” he said. “I believe BE @ Penang will further educate this industry on ways to grow and its trickledown effect on the economy, jobs, investment opportunities, and more. “From a fledgling industry, business events in Penang has grown into a billion-dollar industry in the past few years. I believe this growth is possible in any destination that has focused public-

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private collaboration and the mindset to achieve exceptionalism.” The keynote speech for BE @ Penang 2018 was delivered by Nina Freysen-Pretorius, the immediate past president of the International Congress and Convention Association (ICCA). Other notable speakers were Executive Director of the Association of Association Executives (AAE) Damian Hutt; ICCA Asia Pacific Chapter Chair and President of Taiwan Convention & Exhibition Association Jason Yeh; Founder of HBC Luxury MICE Travel Dr. Ajit Singh Sikand; General Manager of IME Consulting Alicia Yao; Mike Cannon Business Events (MCBE) founder and meetings maestro Mike Cannon; Senior Vice President - Business to Thailand Convention & Exhibition Bureau (TCEB) Nichapa Yoswee; CEO of Sabah Convention Bureau Gordon Yapp; Anderes Fourdy co-founders Rahul Bharadwaj and Fu Kei Cheong; Founder of Malaysia’s only business radio station BFM 89.9 Malek Ali; Founder of Meeting Media Company and Editor-inChief of MIM magazine and Headquarters Marcel A.M. Vissers; Managing Director of Tourland Travel Sdn Bhd Dato’ Aruldass Arulandu; CEO and

We are currently bridging the future for business events in Penang, and for the rest of the world. - Datoâ&#x20AC;&#x2122; Ahmad Zakiyuddin

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Founder of Place Business Events and Place Borneo Mona Manap; and partner and senior consultant of &samhoud Wouter van der Weijden. Also present within the panel of speakers were media experts such as Editor for TTG Asia Media in Indonesia Mimi Hudoyo; Consultant Editor of Meetings & Incentive Travel India (M&IT India) Shekhar Niyogi; and Editor for C&IT UK Calum Di Lieto. BE @ Penang 2018 was co-organised by Anderes Fourdy, who had been working hand-in-hand with the PCEB team on the programming and logistics of the conference. BE @ Penang 2018 was supported by Setia SPICE Convention Centre, and partner hotels Hotel Equatorial Penang, Olive Tree Penang and Vistana Hotel Penang. The conference was also supported by the Malaysia Association of Hotels, Penang Chapter.

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BEF 2019: BE Memorable

he annual Business Events Forum returns on 23 October this year at an all new venue, the Malaysia International Trade and Exhibition Centre (MITEC), the third largest MICE venue in the Southeast Asia region and the largest trade and exhibition centre in Malaysia. With an all encompassing theme, BE Memorable, the forum will include various BE sessions, tackling the topic of making events memorable. BE Inspired will introduce the topic on festivalisation in Malaysia while BE Innovative, gives you the opportunity to hear from different speakers on innovative solutions for events, and BE Youth, a unique session dedicated to the youths to pitch and share their views for the future of the business events industry. Sign up today to BE Inspired! At the BE Marketplace, businesses and companies in the industry can exhibit and promote their services and products to those attending the forum.

Already in its 4th edition, speakers at the forum will be key players in the industry ranging from professional conference organisers, destination marketing companies, audio visual suppliers and many more. BEF 2019 is targeted towards students, associations, event suppliers, government agencies, meeting planners, venue owners, destination management companies, non-governmental associations, exhibition organisers, convention organisers, convention bureaus and more. Stay tuned as we reveal more details of the forum content on our website at beforum.maceos.com.my. For any enquiries on registration, becoming an exhibitor or sponsorship packages, drop us a line at beforum@ maceos.com.my/secretariat@maceos.com. my/eleodiana@placeborneo.com or call +60 82 555 189. For enquiries on covering the event as media, email sarah@placeborneo.com. See you at BEF 2019!

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Taylor’s University 1st Runner-Up at the AFECA MICE Youth Challenge Taylor’s University placed first runner-up at the AFECA MICE Youth challenge 2018 in Goyang, South Korea.

he team comprised Angely Injan Usat, Aishath Maarin Ismail, Chan Choong Yene and Lai Sze Kei, who are Bachelor of International Tourism Management (Events Management) students. They were selected by lecturer Ng Wai Yee. One of the requirements of the challenge was to develop a novel concept and style for a MICE event. The Taylor’s team presented their proposal, which was entitled Go EvenTech 2020. The event, the first event technology exhibition in Asia, was built on the premise of

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providing visitors with an insight on the latest event technology trends the world has to offer and how it can be implemented into their own events to better achieve their event objectives. This is the second consecutive AFECA MICE Youth challenge that Taylor’s University bagged the top three prizes. Organised by AFECA, it provides an ideal platform for students to use their creativity to present unique ideas for the business events industry. This year, 14 teams from Malaysia, South Korea, Taiwan, Singapore, Macau, Hong Kong, Thailand and Japan took part.

ANGELY INJAN USAT

What inspired you to join the AFECA MICE Youth Challenge? I tried to participate in the competition for two years but there were a number of obstacles that did not allow it to happen. I am always committed to challenging myself in every aspect to improve myself. After participating in this competition, it definitely triggered my interest in the MICE industry. How did you prepare prior to the competition? Twice a week, we had meetings and feedback, and we were constantly trying to improve the content. We asked for feedback and opinions from our lecturers as well as industry players. At the national competition, we decided everyone was going to present. But one of our teammates, Maarin, was admitted to the hospital at the last minute and the three of us had to divide Maarin’s script among us. After getting a spot to represent Malaysia, we got feedback on our presentation slides and decided to change the concept. For the international competition, we practised every day before we went to Seoul. Please share your experience presenting your idea to the judge. I was nervous and anxious in front of the judges and other participating teams. Everyone had a special component in the proposed

event and presentation, and that intimidated all of us until the end of the competition ceremony. We were also very worried that our presentation slides would not work as it was heavy content with videos in it. At the end of the competition, we were all grateful we had the chance to represent Malaysia and we made new friends from different countries. I had an amazing experience. It helped me create a stronger bond with my teammates while boosting my confidence and knowledge. Has it inspired you to be a part of the business events industry? The competition inspired me to learn more about the business events industry. I would like to get more insights on how the industry works on a daily basis. I hope I will have a chance to be a part of it in my future career. What is your opinion about the participants from other countries? All the participants from other countries were very competitive with their ideas. There were also extraordinary ideas. For example, Japan wanted to transform a whole island into a spa and leisure venue. The winners from Thailand presented their idea in a song and dance motion. Malaysians should think out of the box by creating new ideas and innovating, while also taking risks in their decisions. Most of all, Malaysian students should be proud and confident when presenting their ideas. Seek feedback and opinions from industry players and ask what the industry is looking for in the future. Other than being competitive, students should always be encouraged to try new things and challenge themselves. Be ready to fail but also be ready to get back up and try again until one succeeds. That is the best thing any student can do.

LAI SZE KEI

What inspired you to join the AFECA MICE Youth Challenge? This challenge was not a part of my course. I joined this challenge because I have huge interest in the events industry. I wanted to know how to pitch for a business professionally and how to manage a new event idea based on the feasibility and business perspectives. How did you prepare for the competition? My team took about nine months to prepare. The challenge that I faced was my ‘unnatural’ pitching styles because I am not fluent in English and I was nervous. So, I practiced on stage with a microphone, in the largest lecture theatre on campus. Every practice took about one to three hours. How has your confidence improved since and what did you learn from that entire competition? I have learnt to be more outspoken than before, and I’m now able to speak my mind in front of people. My PowerPoint skills have also reached new heights as I spent almost half of my competition time on preparing the presentation slides. Also, I have learnt how to be a better team member by communicating more with my teammates. Has it inspired you to be a part of the business events industry? Yes, it has inspired me in the sense that business events have some fun elements similar to the entertainment events industry. They accept new ideas and try to be informal too, and this provides more potential in creating variety and different experiences.

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would be forming teams for the AFECA MICE Youth Challenge, I decided to give it a shot. Please share your experience presenting your idea to the judges. We were the penultimate team to present, so the pressure was on. The key was to maintain focus throughout the day even as our adrenaline was building. I would like to think we peaked at the right moment and our presentation was the best we had ever done.

CHAN CHOONG YENE

What inspired you to join the AFECA MICE Youth Challenge? At that time, I had only completed my first semester as an event management student. I felt that in order to learn more about the industry, I needed more practical experience. When our programme director made an announcement that Taylorâ&#x20AC;&#x2122;s University

What inspired you to join the AFECA MICE Youth challenge? I was a bit hesitant to participate at first due to the hectic semester ahead. It was not part of my course, but, what made me finally agree to take part was the opportunity to meet event industry players and the immense exposure in general. Please share your experience presenting your idea. Presenting our idea to the judges was extremely nerve-wracking although we had done a lot of preparation. Fortunately, the judges were quite impressed with our work, especially because of the creative touch we brought to our presentation with one of us playing the role of an AI robot. Winning the national competition and clinching the 1st runner-up spot at the international competition is definitely the best two highlights. Also, getting

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How has your confidence improved? Prior to AFECA, I had never had any stage experience where I had to speak formally in front of a large audience. I feel grateful for being given the opportunity to exercise that skill, and in turn, it has helped boost my confidence as a presenter. My overall experience with this competition is it taught me that with enough practice and guidance, we can achieve things.

Has it encouraged you to join the business events industry? Yes, but at a different capacity. After watching some of our competitorâ&#x20AC;&#x2122;s presentations, I can say that the opportunities in the business events industry is limitless. It is not so much about whether I want to be a part of that industry, but how I can be a part of it while also making contributions that directly affect local businesses in a positive way. What is your opinion about the participants from other countries? As it was my first time attending this competition, both as a spectator and participant, it is safe to say that I was in awe with the level of competition. I am very comfortable with communicating in an English language medium, but for the others where English may not even be their second language, it was very impressive to see them present as if they have been speaking English their whole lives.

the opportunity to visit South Korea and experiencing their culture was an added bonus. What did you learn from that entire competition? Managing to finish all the tasks for the competition while keeping up with my modules boosted my confidence level. This is because it gave me the reassurance that I can work in competitions without compromising my university workload. The other thing I value from the entire competition is teamwork too. Has it inspired you to be a part of the business events industry? Most definitely. This challenge really exposed me to the interesting aspects of the business events industry and I can see myself working in this field in the future.

AISHATH MAARIN ISMAIL

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Siam University Crowned AFECA MICE Youth Champion By Associate Professor Dr Bongkosh N. Rittichainuwat, Director of International Program in Hotel and Tourism Management, Siam University.

make its way from the first competition he Thailand Convention MACEOS President Dato’ Vincent Lim to the final challenge, in which honesty and Exhibition for his mission on concept, innovation, and academic integrity were major Bureau (TCEB) and and social responsibility. We learned ingredients in our success. Owing to Thailand Incentive and this concept during the social function live Facebook broadcasting and VDO Convention Association of the AFECA MICE Youth Challenge clip sharing, our first presentation in (TICA) have invited Thai universities in Kuala Lumpur and in Taiwan. Kuala Lumpur in 2015 was copied to participate in a national competition Meanwhile, we also appreciated by a Thai team in 2016. in order to select two teams for the the innovative ideas of Taylor’s However, the committee who had AFECA MICE Youth challenge. University which were related to smart participated in that 2015 Challenge From 2016 to 2018, Siam University technology and AI BOT in 2018. remembered our presentation and won the national competition and Both Taylor’s University and Siam did not select the team who had was selected as the country’s University have an MOU for academic committed plagiarism. This was the representative team for the AFECA collaboration since 2013. most important experience for both MICE Youth challenge. From 2016 to The concept, innovation, and students and instructors for not giving 2017, Siam University received the social responsibility that we learned up, and it led the team to victory. special recognition award and finally, from the AFECA contests will be Without the AFECA MICE in 2018, we won the AFECA champion used for the book Convention 101 Youth challenge and the vision of award. The winning idea was taken that I have written on behalf of Siam the Asian convention and visitor from the announcement of the Food University for the MICE Capabilities bureaus, especially TCEB and MICE and Agriculture Organization of Department of TCEB. This book, in HIGHLIGHTS OF THE DISCUSSION associations such as TICA and TEA, the United Nations, which declared Thai and English, is to be used as there would not have been any insects as an alternative source of a textbook for the Thai universities awareness regarding the importance protein against the global shortage that signed the MOU with TCEB. The of MICE knowledge among students. of food in 2050. book is scheduled to be released by Specifically, we would like to thank It took four months for the team to November 2019.

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MACEOS Unveils Congress Certification Programme The new Congress Certification Programme (CCP) for the business events industry is part of a series of newly developed professional education programmes to be launched this year.

ther programmes in the pipeline are the Exhibition Management Program (EMP) and Total Event Management (TEM). This is in line with MACEOS strategic plans to build the capacity of the Business Events industry supply chain and raise the professionalism of the industry in Malaysia. MACEOS President Dato’ Vincent Lim said MACEOS has been spearheading the role to strengthen the education and training programme to build and create a pool of talents for Business Events industry. “By building the supply of workforce, it will then help to attract more Business Events effectively. This will sustainably increase Malaysia’s business events market share and contributes to the economic growth,” he said. The CCP is a three-day intensive training programme which aims to equip conference and meeting planners to better understand the tools and processes required in executing a successful conference. According to Winnee Lim, Chairperson for MACEOS Education & Training Committee, the CCP is accredited by the Events Industry Council (EIC) and carries 14.5 Continuing Education (CE) credits which will enable participants to apply for the Certified Meeting Professional (CMP) credential. “We aim to train about 300 participants by 2020

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under the three new programmes,â&#x20AC;? she added. With the increased number of events held in Malaysia, the country is set to become one of the leading destinations for business events (meetings, incentive travel, convention and exhibitions) in the region. Based on the 2018 Global Economic Significance of Business Events report by the EIC, this segment is one of the fastest growing industries in the world. According to the study, 2017 saw global sales of US$2.5 trillion business sales engaging in 26 million jobs and contributing US$1.5 trillion to global GDP. Asia was the largest region in terms of business event participants, representing nearly one-third of 1.5 billion total worldwide. The first CCP was held in Kota Kinabalu, Sabah, at Hotel No.5 from 18-20 March 2019. The course outcome is for participants to gain knowledge of the congress industry, as well as its best practices and methodology. For more information, visit www.maceos.com.my.

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A-Z on Event Management

n line with MACEOS strategic plans to build the capacity of the business events industry supply chain and raise the professionalism of the industry in Malaysia, the TEM was recently held from 17 to 18 April at the Sheraton Imperial Hotel KL. It is aimed to help BE talents propose sound event ideas as it provides intangible value to existing core services. The guest speaker was UBM Malaysia Country General Manager Gerard Leeuwenburgh, whose career in the global events industry has spanned 25 years. He has produced and managed more than 250 trade shows in some 30 countries across different industries. Meanwhile, the guest speaker was Solidium Sdn Bhd Director Datuk Chan Kam Wai. The main trainer who guided the participants was MACEOS

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Vice-President Mark Lee. The two certified trainers who guided the participants were MACEOS Vice-President Lee Mark and Solidium Sdn Bhd Director Datuk Chan Kam Wai. Lee is an entrepreneur with more than 25 years in creative, communications, digital performance marketing, corporate events and destination management services. He is currently at the helm of the first ISO-recognised event management company in Malaysia. Datuk Chan has achieved two “pioneer status” recognitions by the Malaysian government for two different businesses in the country. He is also a professional trainer whom has trained more than 1,800 people since 2005.

The modules covered were: • Evolution & Historical Context of Events • Event Management External Environment • Project Planning • Stakeholder Analysis • People Management • Staging, Programming & Resource • Event Financing & Evaluation • Event Risk Management • Events Marketing • Consumer Behaviour & Event • Service Encounter & the Customer Journey • Market Positioning & Segmentation

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More Engagement Programmes Expected From MACEOS MACEOS President Dato’ Vincent Lim says innovation, development, education and advocacy will be the four pillars of growth this year.

ince its inception in 1990, MACEOS has always made it a priority to develop and raise the standards in the Business Events (BE) industry nationwide and provide an avenue for its members to be on par with international standards. To further the industry, in 2018, MACEOS became a member of the Business Events Council Malaysia (BECM). Spearheaded by MACEOS and with membership comprising eight other national associations such as the Malaysian Association of Tour and Travel Agents (MATTA) and Malaysian Association of Hotels (MAH), BECM will position Malaysia as the must-go Business Events destination. MACEOS also had a successful meeting with the Royal Malaysian Customs on Sales and Services Tax (SST). A MACEOS delegation was also able to visit the Ministry of International Trade and Industry (MITI). Outlining the strategy for 2019 at the New Year get together in February, MACEOS President Dato’ Vincent Lim, said innovation, development, education and advocacy will be the four pillars of growth this year. “Industry players will be able to take part thought-provoking sharing session and discussions on trending issues within the industry at MACEOS’

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flagship event BE Forum, which aims to take knowledge and innovation in the industry to a new level. “In terms of development, MACEOS will be engaging in a nationwide recruitment drive. As for education, it is important that all our members keep learning, hence MACEOS will be launching a professional education programme for members and nonmembers. This is so that we can develop and educate industry players.” He added that advocacy will also play an important role. “MACEOS is constantly looking to engage with the government to improve BE and to share information on the industry in order to get more funds and incentives our members,” he stated. MACEOS programmes and events have been very well received by its members, many saying that it has benefitted their company by being a member of the association. “MACEOS has played an important role in the industry. We are able to meet our competitors, agent and exhibitors through MACEOS,” said exhibition supervisor David Imbaraj from Jim Project and Expo Logistic, a freight forwarding company. “We are happy with what MACEOS has done so far. They have connected us with organisers and contractors and has enabled us to provide our services to that sector. Events such as this is also a good opportunity for us to rekindle our relationship with clients and competitors,” said Imbaraj.

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Apollo Conferences, a new MACEOS member, joined the organisation for the opportunities that the membership brings about. “We joined as a member of MACEOS in December last year”, said Nuur Chandra, events director of Apollo Conferences. We heard that MACEOS is able to help us match our business with the right supplier, hence the decision to join as member. Being

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a member of MACEOS could also potentially carry weight when it comes to bidding for projects, ” she said. Other than suppliers, agents and exhibitors, MACEOS also opens its membership to universities, one of which is Taylor’s University. “At Taylor’s, we offer two courses for our students – Diploma in Events Management and Bachelors of International Tourism Management,”

said Lisa Tung, programme director for the courses. “One of the outcomes of being a member of MACEOS is that our students are able to work with the members of the association and be trained in their respective areas. The nature of this industry is that students need exposure, they cannot just be taught in classrooms,” she said. She pointed out that when their students are given an opportunity to work with other members of MACEOS, the programme becomes much more comprehensive. “It is like a fast-track programme that prepares them much better for the industry.” On the academic side, Tung said the lecturers also benefit through the membership with MACEOS. “The lecturers have been able to keep up with the latest trends in the industry through the other members in MACEOS and they, in turn, teach them to their students. This ensures that our students and graduates are on par with industry standards.”

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MACEOS Joins Xiamen International MICE Week 2018 The annual five-day Xiamen International MICE Week kicked off in Xiamen, China, on Nov 24-28, 2018.

he event saw a gathering of more than 200 businesses and organisations specializing in meetings, incentives, conferences and exhibitions (MICE), from 20 countries and regions worldwide. Among them were Asian Federation of Exhibition & Convention Associations, UFI, International Association of Exhibitions and Events, Society for Incentive Travel Excellence and Professional

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Convention Management Association, among others. The 4th edition of the event gained wider recognition and is expected to infuse vibrancy to the MICE industry in Xiamen. Local authorities estimated that as a key economic driver, MICE is set to post 40 billion yuan in revenue in Xiamen in 2018, with attendees exceeding 1.86 million. One of the main events that took place was the BRICS & Emerging Markets International Cooperation MICE Forum. It was organised by the

Trade Development Bureau of China’s Ministry of Commerce, Xiamen Municipal Bureau of Convention & Exhibition Affairs, and China City Association of Convention & Exhibition. The forum was supported by MACEOS, Indian Exhibition Industry Association, Russian Union of Exhibitions and Fairs (RUEF), Southern Africa Association for the Conference Industry, Brazilian Association of Trade Fairs Organisers (UBRAFE), Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS), Indonesia Exhibition Companies Association (IECA), Philippine Association of Convention/Exhibition Organisers and Suppliers (PACEOS), Thai Exhibition Association (TEA), and Mexican Association of Professionals in Fairs, Exhibitions, Congresses and Conventions (AMPROFEC). Forum participants had in-depth discussions on the development status and prospect of the MICE industry, outlook for the future as well as cooperation opportunities between BRICS and the emerging markets. All organisations at the forum also signed a memorandum of understanding (MoU) to cement a cooperation platform to promote and develop the MICE industry. In addition, the week also saw the expansion of international influence of Xiamen’s exhibition industry. The Xiamen International MICE Week 2018 also hosted more than 30 events, including MICE Week Summit Forum, Asian University MICE Education Cooperation Forum, Strait MICE Forum, Expo Project Fair for International Cooperation, SITE the China Summit and International Incentive Tourism Professional Training, 2018 Annual Meeting of the National Convention and Exhibition Standardization Committee, AFECA Chinese and Foreign Association Member Exchange Conference and 2018 Xiamen Conference Marketing Classic.

The aim of the MOU included: • Establish closer partnerships by inviting related

organisations in BRICS and emerging markets to join the Cooperation of Alliance of BRICS MICE Organisations.

• Further elevate the BRICS & Emerging Markets

International Cooperation MICE Forum. Principals of regulatory MICE authorities as senior advisers to Forum.

• Forum to be held annually with more participation expected in the future. Signatory countries to participate in related activities and promotions.

• Facilitate information exchange, upgrade of forum website, signatories to provide liaison persons, and other cross-promotional information to be posted on website.

• Recommend and invite agents for key international conventions and exhibitions in member countries.

• Support market surveys in market countries. • Provide assistance, information, guidance relevant to each member country.

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BE Trends And Outlook For 2019

ccording to the Malaysia Convention & Exhibition Bureau, by 2020, business tourism is expected to contribute RM3.9 billion in the incremental of Gross National Income (GNI), providing about 16,700 jobs. It found in 2018 Malaysia secured 152 business events with an estimated economic impact of RM1.575 billion. Many research firms have agreed that AsiaPacific is to witness the highest growth rate from 2017 to 2023, majority of it powered by China and India with the highest growth rate of 8.6%. Moreover, ease of visa restrictions, investments in better infrastructure, and high demand in commercial aviation further fuel the growth of the business events industry. Carlson Wagonlit Travel (CWT), and American Express Meetings and Events recently released their annual outlook on global meeting and event industry

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trends. Here are some trends that business events players should take note.

Meeting And Event Industry Growth Companies are recognising the importance of meetings and events to an organisationâ&#x20AC;&#x2122;s revenue and brand. This also indicates a stronger reliance on the use of digital communications along with social media to facilitate face-to-face meetings, conversations, and networking. Research has found that 91% of people check their email every day, and 66% of online consumers have made a purchase directly influenced by an email. Some 78% of event creators say email marketing is their most effective marketing tactic. However, you can boost these numbers by creating a subject line that has a sense of urgency or exclusivity. Personalisation such as name, city and so on will increase click rate.

Some 65% of event creators say they are satisfied with their email performance, although 69% admit itâ&#x20AC;&#x2122;s becoming more difficult to get results from email marketing. As for social media, 70% of event creators plan to continue their organic social media strategy, while 57% also use paid Facebook ads, 96% use social media contests and consider it an effective strategy. Smart social media marketers combine organic strategy with paid advertising.

Rising Operation Costs

Industry consolidation among key suppliers such as hotels and airlines is spurring increasing costs in those and other categories. This is driving up the costs of individual meetings and events. As a result, meeting planners are eager to track and manage spending. According to American Expressâ&#x20AC;&#x2122; Global Meetings and Events Forecast, top challenges today are figuring out how to reach new attendees (90%), secure sponsors (90%), and land speakers (89%). More than half (55%) of conference and corporate event creators say their budgets this year are the same as last year. But 72% work with an annual budget of less than US$30,000 and 38% spend less than US$1,000 per event. Budget is broken down by marketing and promotion (43%), speakers and talent (32%), printed materials (29%), venues (18%). For 48% of events, ticket sales compose 60% to 100% of revenue. For the majority of event creators, merch, food, and drink sales and sponsor revenue comprise less than 20%. Meanwhile, 60% of conference and corporate event creators say their team is the same size as it was last year. Only 12% of events have teams of 10 or more people. The most common number is 2 to 5 employees (45% of events). In reality, spending has to be tactical.

Alternative Venues

In an effort to attract attendees and create more engaging experiences, more planners are exploring unique meeting venues and destinations. Locations such as museums, historic buildings, and sports venues keep events on trend and interesting. Hotels also remain good venues to explore. Demand for meetings has sometimes exceeded venue supply, which will cause hotel rates to increase in 2019. To account for this growing demand, global hotel construction for next year and 2020 is on the rise.

Event Technology

The increased use of technology has been observed, in an effort by exhibitors to create engaging experiences. Technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and the Internet of things (IoT) are bringing new experiences. Organiser will need to anticipate the use and provide adequate facilities to accommodate exhibitors. Some 87% of event creators plan to use AR while 88% plan to use VR. An overwhelming 96% of event creators plan to stream live video this year. Viewers spend eight times longer with live video than with recorded video, and 67% of viewers are more likely to buy a ticket to an event after watching a live video. At least 83% of event creators use an event app.

Safety And Security Remain Top Concerns

Privacy and security are the top concerns for planners going into 2019, especially after the EUâ&#x20AC;&#x2122;s adoption this year of data protection regulations. These regulations tighten access to information collection and the use of attendee data. Additionally, meetings and events are often impacted by safety and security threats. Cybersecurity is becoming an increasing concern, particularly for attendees connecting to unsecured event Wi-Fi networks. Travel disruptions, traffic accidents, and possible health issues often cause logistical issues for meeting attendees.

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Feature

Choosing The Right Materials For Your Exhibition Stand Ensure stand designs meet your needs as you are presenting your business in the best light to the world.

TYPE OF EXHIBITION

BUDGET You might be attracted to bespoke materials such as brushed aluminium or sheet glass but these things come at a cost. Will these fit into your budget? Meanwhile, MDF boards could be the cheapest option but is that going to help polish your company brand during the exhibition? It is important to strike a balance between budget and aesthetics. If you are using the stand at several exhibitions throughout the year, it is wiser to invest a little into durable materials without cheapening your brand.

BUSINESS EVENTS MALAYSIA

Materials that you need also depend on the types of show you are exhibiting in. if you are participating in a show about sustainability, it is best to opt for relevant materials. For example, if you are exhibiting at a technology show, you’d want your booth to look futuristic and cool. This doesn’t mean you have to blend in or follow the crowd. The right material choice will reflect relevant company values and personality. It also looks like you are meant to be there.

BATTLING ELEMENTS The location of your stand is vital, whether it is indoors or outdoors; in a corner or in the middle of the hall. If the stand is indoors, you have more

There is a lot of effort that goes into the design of an exhibition stand. There are numerous materials to choose from. How do you decide which are the best ones?

materials to choose from. But if it stands partially or fully outdoors, you have to take note of the weather. The design and materials that you use should be able to withstand the elements or sudden change in weather while providing a suitable environment for visitors. Is your stand weatherproof? Is it easy to dismantle? Wind, in particular, adds to the challenges too. Get materials that are sturdy enough. In addition, if you’re having artwork printed directly onto your stand, ensure you use a UV safe printing process, which will protect it from fading in the sun. Although you might only need the stand for a single exhibition, first impression counts. If a potential customer witnesses weather damaged stand or display or your team frantically trying to prevent the stand

from being blown away, you risk potential loss of sale.

REPEAT USE If you’re planning on reusing your displays at multiple events throughout this year’s exhibition season (and beyond), you’ll want to choose materials that are durable. You need to consider the damage done by building and rebuilding, damage in transit and so on. While solid wood sounds like a good idea, is it easily transported and manipulated by your team? You will also need to take into account shipping costs, especially if you are participating overseas. But it doesn’t mean single-use stands should be flimsy. It all boils down to the impression you want to create, balanced with budget and common sense.

EVENT GOALS What are you expecting to get out

of this exhibition? Booking space without a goal in mind is a waste of time. Your stand design, including the materials, can help you to achieve your goals. If your goal is to meet and network, your stand should provide more comfortable seating areas while enclosed spaces and soundproof rooms are more suited for closing deals. If burnishing good PR for your

company is what you have in mind, you should consider materials that help convey that message. Remember, materials used should fit in with your brand values.

BRAND PERSONALITY Across the marketing spectrum brand consistency is vital, and designing your stand around your brand’s personality can help visitors to understand who you are from the first glance. If you’re a luxury brand, you might want to consider materials like dark wood, silk and marble. Industrial brands may lean towards concrete, steel and brick, while materials associated with high-tech brands include carbon and aluminium. For nature driven companies, think about oak, pine and slate. Fresh and modern brands should go for wool, felt and wooden flooring. Whatever you choose to use, make sure it fits your brand’s personality.

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Malaysia Conventions & Exhibitions - MACEOS Members Events 2019 DATE

NAME OF EVENT

VENUE

TYPE

ORGANISED BY

CONTACT PERSON

WEBSITE

May 2-4

International Invention, Innovation & Technology Exhibition (ITEX)

Kuala Lumpur Convention Centre (KLCC)

Trade

MINDS (Malaysian Invention And Design Society) & C.I.S Network Sdn Bhd

Yuhanis Latif yuhanis@cisnetwork.com

www.itex.com.my

May 3-5

Malaysia International Dive Expo 2019 (MIDE)

Putra World Trade Centre (PWTC)

Consumer

AsiaEvents Exsic Sdn Bhd

Ness Puvanes 03-7980 9902

www.mide.com.my

May 4-6

Indian Wedding Fair 2019

Mid Valley Exhibition Centre (MVEC)

Consumer

ASC Agenda Suria Communication Sdn Bhd

03-2278 5555 info@agendasuria.com

www.agendasuria.com

May 10-12

MATTA Fair

Suria Sabah Shopping Mall, Kota Kinabalu

Consumer

Malaysian Association of Tour & Travel Agents (MATTA)

Yosie / Joanna 088-233363

secretariat.sabah@matta. org.my

May 12-15

International Beauty Expo (IBE)

Kuala Lumpur Convention Centre (KLCC)

Trade & Consumer

Elite Expo Sdn Bhd

03-5891 1157 info@eliteexpo.com.my

www.ibe.my

Jun 18-20

Oil & Gas Asia 2019

Kuala Lumpur Convention Centre (KLCC)

Trade

United Business Media (M) Sdn Bhd

www.oilandgas-asia.com

Jul 3-6

International Architecture, Interior Design & Building Exhibition, Malaysia (ARCHIDEX)

Kuala Lumpur Convention Centre (KLCC)

Trade

C.I.S Network Sdn Bhd and Malaysian Institute of Architects (PAM)

Yuhanis Latif yuhanis@cisnetwork.com

www.cisnetwork.com

July 5-7

HOMEFAiR 2019 (2nd Edition)

Persada Johor International Convention Centre

Consumer

X Two Media Sdn Bhd

Dato’ Jonest Wong 016-776 6999 djw@x2.com.my

www.facebook.com/ HOMEFAiR

July 15-18

Cosmobeaute Malaysia 2019 (CBM)

Putra World Trade Centre (PWTC)

Trade

ECMI Asia Sdn Bhd

Sharon Siak 012-648 8069 sharon.siak@ubm.com

www.cosmobeauteasia.com/ malaysia/

July 18-20

Malaysia International Retail & Franchise Exhibition 2019 (MIRF)

Kuala Lumpur Convention Centre (KLCC)

Trade

Malaysia Retail Chain Association (MRCA)

Kelly Ng 03-5882 4333 kelly@mrca.org.my

JUL 18-21

21st Soroptimist International Kuala Lumpur Convention Convention 2019 (SI Convention Centre (KLCC) Kuala Lumpur 2019)

Conference (International)

SI Convention KL 2019 Sdn Bhd

Victoria Foo victoria.foo@ aosconventions.com

www.siconventionkl2019.org

JUL 18-21

Malaysia International Packaging & Food Processing Exhibition

Putra World Trade Centre (PWTC)

Trade

ES Event Management Sdn Bhd

Esther Ooi 016-336 5905 esther@esevent.com.my

www.esevent.com.my

JUL 18-21

Malaysia International Plastic, Mould & Die Exhibition

Putra World Trade Centre (PWTC)

Trade

ES Event Management Sdn Bhd

Esther Ooi 016-336 5905 esther@esevent.com.my

www.esevent.com.my

JUL 18-21

Malaysia International SIGN & LED, Lighting Exhibition

Putra World Trade Centre (PWTC)

Trade

ES Event Management Sdn Bhd

Esther Ooi 016-336 5905 esther@esevent.com.my

www.esevent.com.my

July 21-25

29th International Congress for Conservation Biology 2019 (ICCB)

Kuala Lumpur Convention Center (KLCC)

Convention (International)

Society for Conservation Biology (SCB)

03-2162 0566 kualalumpur@mci-group. com

www.conbio.org/mini-sites/ iccb-2019

July 24-26

11th Malaysia Gifts Fair 2019 (MGF

Kuala Lumpur Convention Center (KLCC)

Trade & Consumer

Malaysian Gifts & Premium Association (MGPA)

www.malaysiagiftsfair. com.my

July 26-28

Penang Mattress & Furniture Fair

Penang SPICE Arena (PISA)

Consumer

KH Event Management Sdn Bhd

Suzanna Liew 012-4297880 enquiry@mgpa.org.my Gary Wong 012-777 7860 gary@khevent.com

July 26-28

MATTA Fair

MAEPS Serdang

Consumer

Malaysia International Robotics & Automation - Exhibition & Conference (ROBOTEX)

Setia City Convention Centre (SCCC), Shah Alam

Trade

Reza 03-7803 0244 secretariat.selangor@ matta.org.my 03-7987 1668 enquiry@robotex.my

www.mattafair.org.my

July 31Aug 2

Malaysian Association of Tour & Travel Agents_ (MATTA) One Robotex Sdn Bhd

July 31Aug 2

Malaysia International Logistics & Warehousing - Solutions Exhibition (LogisWare) IPMEX Malaysia 2019 (IPMEX)

Setia City Convention Centre (SCCC), Shah Alam

Trade

One International Exhibition Sdn Bhd

www.oneinternational. com.my

Putra World Trade Centre (PWTC)

Trade

Kaizer Exhibitions & Conferences Sdn Bhd

03-7987 1668 enquiry@ oneinternational.com.my Belle Yam 012-200 4420 info@kaizer.com.my

Aug 1-4

Mega Home Electrical & Home Fair

GRC Convention Centre, Gunung Rapat Ipoh

Consumer

KH Event Management Sdn Bhd

Gary Wong 012-777 7860 gary@khevent.com

www.megahome.my

Aug 2-4

MATTA Fair

Capital City, Johor

Consumer

Malaysian Association of Tour & Travel Agents (MATTA)

Aish 012-903 2370 secretariat.johor@matta. org.my

www.mattafair.org.my

Aug 2-5

Malaysia International Jewellery Fair (MIJF) 17th Urological Association of Asia Congress 2019 (UAA)

Kuala Lumpur Convention Centre (KLCC) Kuala Lumpur Convention Centre (KLCC)

Trade & Consumer Convention (International)

Elite Expo Sdn Bhd

03-5891 1157 info@eliteexpo.com.my UAA Congress 2019 Secretariat 03-2162 0566 info@uaa2019.com

www.mijf.com.my

Aug 15-18

Penang Signature Gold Fair 2019

Setia SPICE Convention Centre, Penang

Trade & Consumer

Elite Expo Sdn Bhd

03-5891 1157 info@eliteexpo.com.my

www.elite.com.my/ penanggold

Aug 16-18

1st Alzheimer’s Disease International Asia Pacific Regional Conference 2019 (ADI)

Kuala Lumpur, Malaysia

Convention (International)

Alzheimer’s Disease Foundation (Malaysia)

03-2162 0566 kualalumpur@mci-group. com

www.adfm.org.my

Aug 18-23

62nd International Statistical Institute World Congress 2019 (ISI WSC)

Kuala Lumpur Convention Center (KLCC)

Convention (International)

10th Penang International Indian Shopping Festival 2019

Setia SPICE Arena, Penang

Consumer

Wendy Liew 012-979 0938 wendy.liew@ aosconventions.com 03-2278 5555 info@agendasuria.com

www.isi2019.org

Aug 29 – Sept 2

Department of Statistics Malaysia, Bank Negara Malaysia and Malaysia Institute of Statistics ASC Agenda Suria Communication Sdn Bhd

Sept 4- 9

Halal Fiesta Malaysia 2019 (HALFEST)

MINES International Exhibition & Convention Centre (MIECC)

Trade & Consumer

Shapers Malaysia Sdn Bhd

Dato’ Mohd Shukri Abdullah / 019-3222022 / mktg@halal.org.my

www.halal.com.my

Aug 1-4

Aug 8-11

BUSINESS EVENTS MALAYSIA

Urological Association of Asia (UAA) and Malaysian Urological Association (MUA)

www.megahome.my

www.robotex.my

www.ipmex.com

www.uaa2019.com

www.agendasuria.com

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