BOARD REPORT 2022/23
of
Member
• Product Segmentation (2022)
• Sales Methods (2021-2022)
• Ordering Methods (2021-2022)
• Sales by Companies (2021-2022)
• Country Of Origins (2022)
• No. of Distributors (2022)
• Percentage Breakdown of Distributors (2022)
• Distributors, by Gender
• Distributors, by Race
• Distributors, by Language Spoken
• Distributors, by Age
• Percentage Breakdown of Permanent Employees (2022)
• Investments (2020-2020)
• Manufacturing and Exports (2022)
• Corporate Social Responsibilities (2021-2022)
• Facilities In Malaysia (2022)
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 1 AGM 2022 02 Board Members 04 BOARD REPORT INDUSTRY PERFORMANCE 05
DSAM
Turnover
DSAM MEMBER
STATISTICS 06-08
• Direct Selling Industry Performance (2001-2022) •
Annual Sales
(2021-2022)
COMPANIES
INDEPENDENT DISTRIBUTORS 08-12
MEMBERS LISTING 13-14 EVENTS & ACTIVITIES NEW OFFICE 15 DSAM ANNUAL DINNER 2022 16 BOARD VISITS 17-18 • Member Visits • Media Visits MINISTRY OF DOMESTIC TRADE AND 19-21 COST OF LIVING (MDTCL) MATTERS • Direct Selling Day • Direct Selling Blue Print 2.0 (2022–2025)
Research & Development & Commercialization Grant (R&D&C) CEO LUNCHEONS 22-23 WORLD FEDERATION OF DIRECT SELLING 24 ASSOCIATIONS (WFDSA) AFDSA • Asian Federation Of Direct Selling Associations (Afdsa) 25 • AFDSA Visit’s Korea 26 KOREAN DIRECT SELLING COMPANIES VISIT DSAM 27 ISSUES WITH e-COMMERCE PLATFORMS 28 01 02 Contents
•
AGM 2022
TheAnnual General Meeting 2022 was held on 16th June 2022. Upon confirmation of the quorum, the meeting was started off with a short introduction by President Datuk Tan Chong Guan. This was followed by the presentation of the Accounts for 2021 and Estimates for Revenue and Expenditure for 2022 by Treasurer Ms Khor Lee Fan. Both accounts were duly received and adopted. The AGM continued with the presentation on the Affairs of the Association for 2022/2023 by Honorary Secretary Datin Fiona Khoo. The meeting then proceeded with a motion to form the Presidential Council. The objectives of the council was to act as a consultative and advisory role to the DSAM Board and contribute towards the development of the ASIAN Federation of Direct Selling Associations (AFDSA). The motion was unanimously agreed.
2
AGM
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 3
Direct Selling Association of Malaysia Office Bearers 2022-2023
4 BOARD MEMBERS
PUANG EE NANG BOARD MEMBER Managing Director HEALTHY FUTURES SDN BHD
DATUK TAN CHONG GUAN PRESIDENT Executive Director Vice President of Asia Forever Living Products (M) Sdn Bhd
MS VIVIEN LIM BOARD MEMBER Vice President, Operations Portfolio CNI Enterprise (M) Sdn Bhd
EN MOHAMAD ZAIHAN MOHAMAD ARIFFIN VICE-PRESIDENT Head - Corp & Gov’t Affairs Amway (M) Sdn Bhd
MR WINSTON CHEN BOARD MEMBER Chief Executive Officer PHHP Marketing (M) Sdn Bhd
MS FIONA KHOO MEANG TZE HONORARY SECRETARY Group Legal & Secretarial Elken Sdn Bhd
ASHISH JASANI A/L ARVIND KUMAR BOARD MEMBER International Marketing Director DXN MARKETING SDN BHD
MS VIVIEN YAP TREASURER Director of Finance & Operations Unicity Marketing Sdn Bhd
MR HENDRIX WONG BOARD MEMBER Vice President, Market Operations Nu Skin (Malaysia) Sdn Bhd
Industry Performance
DIRECT SELLING INDUSTRY PERFORMANCE (2001-2022) DIRECT SELLING INDUSTRY PERFORMANCE (2001-2022)
ANNUAL SALES TURNOVER (2021-2022)
DSAM ANNUAL SALES TURNOVER (2021-2022)
ANNUAL SALES TURNOVER 2022
RM 11,457,184,533
ANNUAL SALES TURNOVER 2021
RM 12,119,054,090
Source:Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 5 BOARD REPORT
Source: Ministry of Domestic Trade and Cost of Living (MDTCL) 2 7 2 5 2 9 2 3 2 1 1 9 1 7 1 5 1 3 1 1 9 7 5 3 1 RM (’ BILLION) 4 8 5 3 6. 6 7 0 5. 6 6. 5 6. 8 9 7 9 9 12 1 14 8 15 0 16 0 18 0 21 5 2 5 7 2 7.0 3. 9 3 0 12 4 1 0 0 2 0 0 1 2 0 0 2 2 0 0 3 2 00 4 2 00 5 2 00 6 2 0 0 7 2 00 8 2 00 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 2 0 1 8 2 0 1 9 2 0 2 0 2 0 2 1 2 0 2 2 NATIONAL SALES PROJECTED 2 8.5 Source: Ministry of Domestic Trade and Cost of Living (MDTCL)
DSAM Member Companies Statistics
PRODUCT SEGMENTATION (2022)
SALES METHODS (2021-2022)
SALES METHODS (2021-2022) ORDERING METHODS (2021-2022)
ORDERING METHODS (2021-2022)
Source:
6 BOARD REPORT
Direct Selling Association of Malaysia (DSAM)
Source:
3% (in 2021) 2% (in 2021) 2% TRADITIONAL MAIL 0% FAX 26% PHYSICAL LOCATION 36 % ONLINE (COMPUTER) 26% ONLINE (MOBILE) 12% (in 2021) 10% PHONE
40% (in 2021) PERSON-TO-PERSON 39 % 26% (in 2021) PARTY PLAN 18 % 34% (in 2021) ON-LINE 37 % OTHERS 6 % 30% (in 2021)
Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM) 4% 5% (in 2021) Foodstuff & Beverages 1% 2% (in 2021) Books, Toys & Stationery 1% 1% (in 2021) Home Improvement 4% Others 3% 3% (in 2021) Clothing & Accessories 3% 3% (in 2021) Home Care Wellness 47% 21% 45% (in 2021) 20% (in 2021) Cosmetics & Personal Care 16% 21% (in 2021) Household Goods & Durables
Direct Selling Association of Malaysia (DSAM)
PRODUCT SEGMENTATION (2022)
Source:
Sales by companies (2021-2022)
SALES BY COMPANIES (2021-2022)
Source: Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
COUNTRY OF ORIGIN (2022)
COUNTRY OF ORIGINS (2022)
SINGAPORE 3 CHINA 3
Source: Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
REPORT 2022/23
SELLING ASSOCIATION OF MALAYSIA 7
BOARD
DIRECT
INDIA 1 NORWAY 1 NEW ZEALAND
64 GERMANY 2 USA 32 SOUTH KOREA 7 SWITZERLAND
JAPAN 3 BRAZIL 1 THAILAND 1 HONG KONG 2 TAIWAN 8 5 5 2 6 2 4 11 1 3 9 5 3 5 20 18 5 4 44
1 MALAYSIA
1
NO. OF COMPANIES TURNOVER, BY TIERS (RM ’ MILLION) 2 0 2 2 2 0 2 1 3 2 5 4
PREFERRED / registered CUSTOMERS PROGRAM (2022)
PREFERRED / REGISTERED CUSTOMERS PROGRAM (2022)
16 %
of members offer Preferred Customer Program
21 %
of company’s overall sales
NO. OF PARTICIPATING CUSTOMERS
CONTRIBUTES TO 637,050
368,365 (in 2021)
Source: Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
Independent Distributors
NO. OF DISTRIBUTORS (2022)
NO. OF DISTRIBUTORS (2022)
NO. OF DISTRIBUTORS (2022)
ACTIVE DISTRIBUTORS
ACTIVE DISTRIBUTORS
3,891,852
3,577,600 (in 2021)
3,891,852
3,577,600 (in 2021)
REGISTERED DISTRIBUTORS 5,000,000
4,500,000 (in 2021)
REGISTERED DISTRIBUTORS 5,000,000
4,500,000 (in 2021)
NO. OF STOCKISTS
NO. OF STOCKISTS
2,793
2,198 (in 2021)
2,793
2,198 (in 2021)
WORKSHOPS / TRAINING SESSIONS
WORKSHOPS / TRAINING SESSIONS
2,340
1,939 (in 2021)
2,340
1,939 (in 2021)
PERCENTAGE BREAKDOWN OF DISTRIBUTORS (2022)
27%(in2021) 23%(in2021) (%62)1202ni )1202ni(%42
PERCENTAGE BREAKDOWN OF DISTRIBUTORS (2022) INACTIVE FULL-TIME EMIT-TRAP SROTUBIRTSIDREHTO
26% 26% %82 %02
PERCENTAGE BREAKDOWN OF DISTRIBUTORS (2022) INACTIVE FULL-TIME EMIT-TRAP
27%(in2021) 23%(in2021) (%62)1202ni )1202ni(%42
26% 26% %82 %02 BOARD REPORT
Source: Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
8
SROTUBIRTSIDREHTO
DISTRIBUTORS BY GENDER
DISTRIBUTORS MALE FEMALE DISTRIBUTORS , BY RACE DISTRIBUTORS , BY LANGUAGE SPOKEN
MALE FEMALE DISTRIBUTORS , BY RACE DISTRIBUTORS , BY LANGUAGE SPOKEN
DISTRIBUTORS BY RACE
CHINESE MALAY INDIAN OTHERS
DISTRIBUTORS
DISTRIBUTORS , BY GENDER 2 0 2 2 35 % 65% 2 0 2 1 36 % 64% % 54% 33% 5% 8% 2021
5%
BY AGE
65+
55-64
45-54
35-44
25-34
50%
DISTRIBUTORS , BY GENDER 2 0 2 2 35 % 65% 2 0 2 1 36 % 64% % 54% 33% 5% 8% 2021
3% 13% 34% 49 % 39 % 10 % 2
56 % 35% 4% 2022 2 0 2 1 2 0 2 2 Source: Direct Selling Association of Malaysia (DSAM)
5%
50%
56 % 35% 4% 2022 2 0 2 1 2 0 2 2 Source: Direct Selling Association of Malaysia (DSAM)
3% 13% 34% 49 % 39 % 10 % 2 % 18-24
DISTRIBUTORS , BY AGE 2022 2021 Source: Direct Selling Association of Malaysia (DSAM)
7% 8% 13% 15 % 26 % 24% 28% 25 % 20 % 21 % 6% 7%
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 9 CHINESE MALAY INDIAN OTHERS MALE FEMALE DISTRIBUTORS , BY RACE DISTRIBUTORS , BY LANGUAGE SPOKEN DISTRIBUTORS , BY GENDER 2 0 2 2 35 % 65% 2 0 2 1 36 % 64% % 54% 33% 5% 8% 2021 56 % 35% 4% 2022 2 0 2 1 2 0 2 2 Source: Direct Selling Association of Malaysia (DSAM) 5% 50% 3% 13% 34% 49 % 39 % 10 % 2 % 18-24 25-34 35-44 45-54 55-64 65+
,
2022 2021 Source: Direct Selling Association of Malaysia (DSAM) 7% 8% 13% 15 % 26 % 24% 28% 25 % 20 % 21 % 6% 7% Source: Direct Selling Association of Malaysia (DSAM) Source: Direct Selling Association of Malaysia (DSAM)
DISTRIBUTORS BY AGE BY LANGUAGE SPOKEN CHINESE MALAY INDIAN OTHERS
NO.
PERCENTAGE
PERCENTAGE BREAKDOWN OF PERMANENT EMPLOYEES (2022)
23
PERCENTAGE
INVESTMENTS (2020-2022)
INVESTMENTS (2020-2022)
INVESTMENTS (2020-2022)
10
IT INFRASTRUCTURE OTHERS DISTRIBUTOR/STOCKIST TRAINING ADVERTISING Source: Direct Selling Association of Malaysia (DSAM) 2 0 2 0 2 0 2 1 76 83 18 22 41 2 0 2 2 94 36 19 0.5 21 RM (’ MILLION) 2 0 1 9 2 0 2 2 2 0 2 1 2 0 20 NO. OF PERMANENT EMPLOYEES Source: Direct Selling Association of Malaysia (DSAM) 4% INFORMATION TECHNOLOGY (IT) 5 % OTHERS 2% % RESEARCH AND DEVELOPMENT 2 MANUFACTURING QUALITY ASSURANCE 16% MARKETING 19 % CUSTOMER SERVICE / DISTRIBUTOR TRAINING 14 % SUPPLY CHAIN / DISTRIBUTION 15% SALES 5 ,80 0 FULL-TIME STAFF 2 0 1 9 5 ,9 8 7 FULL-TIME STAFF 2 0 20 6 ,400 FULL-TIME STAFF 2 0 2 1 6 ,325 FULL-TIME STAFF 2 0 2 2
23
ADMINISTRATION BOARD REPORT
%
EMPLOYEES
BREAKDOWN OF PERMANENT
(2022)
Source: Direct Selling Association of Malaysia (DSAM) Source: Direct Selling Association of Malaysia (DSAM) 2 0 1 9 2 0 2 2 2 0 2 1 2 0 20 NO. OF PERMANENT EMPLOYEES Source: Direct Selling Association of Malaysia (DSAM) 4% INFORMATION TECHNOLOGY (IT) 5 % OTHERS 2% % RESEARCH AND DEVELOPMENT 2 MANUFACTURING / QUALITY ASSURANCE 16% MARKETING 19 % CUSTOMER SERVICE / DISTRIBUTOR TRAINING 14 % SUPPLY CHAIN / DISTRIBUTION 15% SALES 5 ,80 0 FULL-TIME STAFF 2 0 1 9 5 ,9 8 7 FULL-TIME STAFF 2 0 20 6 ,400 FULL-TIME STAFF 2 0 2 1 6 ,325 FULL-TIME STAFF 2 0 2 2
OF PERMANENT EMPLOYEES
BREAKDOWN OF PERMANENT EMPLOYEES (2022)
% ADMINISTRATION
IT INFRASTRUCTURE OTHERS DISTRIBUTOR/STOCKIST TRAINING ADVERTISING Source: Direct Selling Association of Malaysia (DSAM) 2 0 2 0 2 0 2 1 76 83 18 22 41 2 0 2 2 94 36 19 0.5 21 RM (’ MILLION)
MANUFACTURING AND EXPORTS (2022)
MANUFACTURING AND EXPORTS (2022)
OUTSOURCED TO LOCAL MANUFACTURERS
OUTSOURCED TO FOREIGN MANUFACTURERS
MANUFACTURED/ASSEMBLED IN-HOUSE
Source: Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
CORP ORATE S OCIAL RESP ONSIBILITIES (2021-2022)
CORPORATE SOCIAL RESPONSIBILITIES (2021-2022)
TOTAL MONETARY DONATIONS CONTRIBUTED TO CSR INITIATIVES*
RM 4,126,635
RM 12,785,559 (in 2021)
* Directly to affiliated foundations or other charitable organisations
TOTAL VALUE OF DONATIONS IN-KIND*
RM 69,159,415
RM 10,273,944 (in 2021)
* Company products / services
Source: Direct Selling Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
REPORT 2022/23
SELLING ASSOCIATION OF MALAYSIA 11
BOARD
DIRECT
%
RM
RM 92,025,309 (in 2021)
RM
RM 2,930,173,142
2021) 5 % 37 % 45% 34% (in 2021) 38% (in 2021) 13 % 15% (in 2021)
OTHER SOURCES TOTAL EXPORTS
43,055,911
TOTAL IMPORTS
2,009,392,605
(in
(2022)
12 BOARD REPORT
IN MALAYSIA
HEADQUARTERS OTHER OFFICE BUILDINGS LABORATORIES, R&D CENTRES MANUFACTURING FACTORIES DISTRIBUTION CENTRES / WAREHOUSES RETAIL SHOPS, CUSTOMER SERVICE CENTRES, ETC OTHERS
Selling
127 367 5 20 237 1,216 75 0 300 600 900 1200 1500 FACILITIES IN MALAYSIA (2022)
FACILITIES
Source: Direct
Association of Malaysia (DSAM)
Source: Direct Selling Association of Malaysia (DSAM)
Members Listing
AG NUTRITION
INTERNATIONAL SDN BHD
Tel : 03-7802 8381
Website: www.agnutritioninter national.com
AGAPE SUPERIOR
LIVING SDN BHD
Tel : 603-2732 5716
Website: www.agapeatp.com
AMC ALLIED METALCRAFT CORPORATION SDN BHD
Tel : 603-8081 7223
Fax : 603-8081 0277
Website: www.amc.info/en-my
AMERIC CORPORATION
SDN BHD
Tel : 604-229 3470
Fax : 604-229 3480
Website: www.americ.com.my
AM LIFE INTERNATIONAL
SDN BHD
Tel: 603-8070 7616
Fax: 603-8070 4616
Website: www.amlife.my
AMWAY (MALAYSIA) SDN BHD
Tel : 603-7946 2288
Fax : 603-7946 2399
Website: www.amway.my
ANT BUILDER CONCEPT
SDN BHD
Tel : 013-338 8428
Website: www.abc360go.com
ASCEND 1 SDN BHD
Tel : 603-9520 2991
Website: www.ascend135.com
ASEA REDOX MALAYSIA
SDN BHD
Tel : 603-2779 4012
Website: www.aseaglobal.com
ASIA HERBAL BIOTECH
SDN BHD
Tel : 603-5622 2600
Fax : 603-5622 2900
Website: www.ahb2u.com
ATOMY MALAYSIA SDN BHD
Tel : 603-2718 8989
Fax : 603-2718 8988
Website: www.atomy.com/my
AVON COSMETICS (M) SDN BHD
Tel : 603-5033 2800
Fax : 603-5033 2900
Website: www.avon.com
BE INTERNATIONAL MARKETING SDN BHD
Tel : 603-8605 8500
Fax : 603-8605 8501
Website: www.beintl.com
BEST WORLD LIFESTYLE
SDN BHD
Tel : 603-9057 1133
Fax : 603-9057 2158
Website: www.bwlgroup.com
BIING HAN ENTERPRISE
SDN BHD
Tel : 603-2144 1081
Fax : 603-2144 7443
Website: www.binghan.com
BRILLIANT POINT SDN BHD
Tel : 603-4142 0411
Fax : 603-4142 0415
Website: www.bpi2u.com.my
CADWARE PIONEER SDN BHD
Tel : 603-9171 6952
Fax : 603-9171 6951
Website : www.cw-pioneer.com.my
CHINI ENTERPRISE (M)
SDN BHD
Tel : 603-4048 1268
Fax : 603-4041 9918
Website: www.chini.com.my
CHUNGHO (M) SDN BHD
Tel : 1800 88 6677
Website : www.chunghomy.com.my
CNI ENTERPRISE (M) SDN BHD
Tel : 603-5569 4000
Fax : 603-5569 3308
Website: www.cni.my
CONFORER GLOBAL SDN BHD
Tel : 603-9283 5289
Fax : 603-9285 3449
Website: www.conforer2u.com
COSWAY (M) SDN BHD
Tel : 603-2116 1188
Fax : 603-2148 5444
Website: www.cosway.com.my
COWAY (MALAYSIA) SDN BHD
Tel : 603-2059 0001
Fax : 603-2166 1677
Website: www.coway.com.my
DE OCEAN INTERNATIONAL
(M) SDN BHD
Tel : 604-824 4040
Website: https://de-ocean.my/
DECHO BIO INTERNATIONAL
SDN BHD
Tel : 603-5569 8850
Fax : 603-5569 8840
Website: www.dechobio.com
DCR MARKETING SDN. BHD
Tel : 03-7832 6103
Website: https://dcr.com.my/
DIAMOND INTEREST SDN BHD
Tel : 604-397 4675
Fax : 604-397 9230
Website: www.di2u.com.my
DIJOMAA SDN BHD
Tel : 03-5888 9018
Website: www.dijomaa.com
DND WORLD SDN BHD
(Formerly Known as Worldwellness
Network Sdn Bhd)
Tel : 603-7788 7791
Fax : 603-7788 0949
Website: www.worldwellness. com.my
DOTERRA MALAYSIA SDN BHD
Tel : 603-2633 7888
Website: www.doterraeveryday. my/
DXN MARKETING SDN BHD
Tel : 604-772 3388
Fax : 603-772 1188
Website: www.dxn2u.com
EDMARK (MALAYSIA) SDN BHD
Tel : 603-8070 2488
Fax : 603-8075 3366
Website: www.edmarker.com
EDUTEX TRADING SDN BHD
Tel : 605-313 9988
Fax : 605-312 8068
Website : www.swisspro.com.my
ELKEN SDN BHD
Tel : 603-8021 0088
Website: www.elken.com
ENAGIC (MALAYSIA) SDN BHD
Tel : 603-2282 2332
Fax : 603-2282 2335
Website: www.enagic-my.com
EXCELLENT HOUSEHOLD RESOURCES MALAYSIA SDN BHD
Tel : 603-5892 1962
Website: www.eharta365.com
EXTEND MY NETWORK
SDN BHD
Tel : 607-5588 276
Fax : 607-5588 278
Website: www.extendintl.com
FITLINE (M) SDN BHD
Tel : 603-8081 6680
Fax : 603-8081 6102
Website: www.pminternational.com
FLANTECH ASIA SDN BHD
Tel : 604-537 2200
Fax : 604-537 0099
Website : www.flantechasia.com
FOREVER LIVING PRODUCTS (M) SDN BHD
Tel : 603-9282 0033
Fax : 603-9283 5055
Website: www.forever.net.my
FORLIFE RESEARCH SDN BHD
Tel : 603-7629 6800
Fax : 603-7629 6688
Website: www.4life.com
GANO EXCEL ENTERPRISE
SDN BHD
Tel : 604-734 6828
Fax : 604-732 3828
Website : www.ganoexcel.com.my
GCOOP MALAYSIA SDN BHD
Tel : 03-9212 8128
Website: my.gcoop.com
GOODARCH TECHNOLOGY
SDN BHD
Tel : 603-9054 7589
Fax : 603-9054 5689
Website: www.mygoodarch2u. com
GREATEN BRIDGE SDN BHD
Tel : 603-8656 6399
Website : www.greatenbridge. com
GROLIER (MALAYSIA)
SDN BHD
Tel : 603-2688 1688
Fax : 603-2070 5708
Website: www.grolier-asia.com
HDI NETWORK (M) SDN BHD
Tel : 603-5633 0906
Fax : 603-5633 3129
Website : www.hdinetwork.com
HEALTHY FUTURES SDN BHD
Tel : 603-7620 6865
Fax : 603-7620 6857
Website : www.saladmaster.com
HEALTHY HOMES MARKETING
(M) SDN BHD
Tel : 603-9221 2828
Fax : 603-9221 1868
Website : www.rainbowsystem.com
HEALTHY WAY (MALAYSIA)
SDN BHD
Tel : 603-8656 9999
Fax : 603-8656 1232
Website: www.healthyway2u. com
HERBALIFE PRODUCTS
MALAYSIA SDN BHD
Tel : 603-2687 3800
Fax : 603-2687 6262
Website: www.herbalife.com
HOME DIRECT SHOPPING
SDN BHD
Tel : 603-2282 1233
Fax: 603-2282 1833
Website : www.bestproducts.my
I-LINKAGE SDN BHD
Tel : 603-2713 1288
Fax : 603-2713 1822
Website: www.nutric.com
IMC HEALTHCARE SDN BHD
Tel : 012-364 4098
Website: www.imcbusiness.my
IMMERI SDN BHD
Tel : 603-8230 8851
Fax : 603-8230 8852
Website: www.immeri.my
INFINITUS INTERNATIONAL (MALAYSIA) SDN BHD
Tel : 603-8079 1828
Fax : 603-8079 1829
Website: www.infinitus.my
JEUNESSE GLOBAL SDN BHD
Tel : 603-7960 6005
Fax : 603-7960 9005
Website : www.jeunessemy.com
JUST ESSENTIALS SDN BHD
Tel : 603-6143 9008
Website: www.just.com.my
K-LINK INTERNATIONAL
SDN BHD
Tel : 603-7948 2333
Fax : 603-7948 2338
Website: www.k-link.com
KYANI (M) SDN BHD
Tel : 603-5022 0833
Fax : 603-5022 0836
Website: www.kyani.net
KZ1 GLOBAL SDN BHD
Tel : 603-7960 1877
Fax : 603-7960 2877
Website: www.teamkz1.my
LG ELECTRONICS (M) SDN BHD
Tel : 603-7962 7777
Fax : 603-7962 7700
Website: www.lg.com/my
LIFEWAVE (M) SDN BHD
Tel : 603-9771 0535
Website: www.lifewave.com
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 13 MEMBERS LISTING
LIFEPHARM ENTERPRISES
SDN BHD
Tel : 603-3319 2442
Website: www.lifepharm.com
LONGRICH BIOSCIENCE
(M) BHD
Tel : 603-2289 0888
Fax : 603-2289 0828
Website: www.longrich.com
LUXOR NETWORK SDN BHD
Tel : 603-7681 2233
Fax : 603-7681 2266
Website: www.luxornetwork. com.my
MANAMANA INTERNATIONAL
SDN BHD
Tel : 603-7788 7791
Fax : 603-7788 7792
Website: www.manamanamall. com
MARKET MALAYSIA SHOP
SDN BHD
Tel : 603-2289 3388
Fax : 603-2289 3300
Website: www.mys.shop.com
MARY KAY (MALAYSIA)
SDN BHD
Tel : 603-7711 7555
Fax : 603-7711 7556
Website : www.marykay.com.my
MAX HEALTH & LIVING WORLDWIDE (MALAYSIA)
SDN BHD
Tel : 603-7494 1270
Fax : 603-7931 5018
Website: www.max.com/my
MAX PINE INTERNATIONAL
HOLDINGS
SDN BHD
Tel : 604-506 0185
Fax : 604-506 0187
Website: www.maxpineinterna tional.com
MDDCONNECT HOLDINGS
SDN BHD
Tel : 603-2710 5767
Website : https://www. mddermatics.com/
MEIZIYA INTERNATIONAL
SDN BHD
Tel : 05-241 0871
Website: https://meiziya.com
MOI WORLDWIDE SDN BHD
Tel : 603-9221 0586
Fax : 603-9221 0586
MORINDA (MALAYSIA) SDN BHD
Tel : 6017-629 1377 / 6017-376 4810
Website: www.morinda.com
MOVON SDN BHD
Tel : 03-2779 2921
Website: https://lockin.com.my/ https://movon.com.my/
NATURAL HEALTH FARM
MARKETING (M) SDN BHD
Tel : 603-5569 3721
Fax : 603-5569 0139
Website: www.nhf.com.my
NEFFUL (MALAYSIA) SDN BHD
Tel : 603-2031 1177
Fax : 603-2031 1155
Website: www.nefful.com.my
NEW U LIFE MALAYSIA SDN. BHD
Tel : 1800-813-460
Website: www.newulife.com
NHTC WELLNESS PRODUCT
MALAYSIA SDN BHD
Tel : 603-2703 1030
Website: https://malaysia-en.nht global.com
NORWEX MALAYSIA SDN BHD
Tel : 603-3099 3339
Website: www.norwex.com
NU SKIN (MALAYSIA) SDN BHD
Tel : 603-2170 7700
Fax : 603-2170 7799
Website: www.nuskin.com.my
N.Z. NEW IMAGE SDN BHD
Tel : 603-7940 3688
Fax : 603-7940 3600
Website : www.newimageasia/my
ODC INTERNATIONAL (M)SDN BHD
Tel : 603-8051 0033
Website: www.e-odc.com
ODO SDN BHD
Tel : 606-312 1199
OLA BELEZA SDN BHD
Tel : 603-5632 4313
Website: www.natura.com/my
OMNI AAA (M) SDN BHD
Tel : 603-6207 9811
Fax : 603-6207 9812
Website: www.omniaaa.com
OMX NUTRITION SDN BHD
Tel : 603-8025 9103
Fax : 603-8025 9110
Website: www.omx.com.my
OPTIMO INTERNATIONAL
SDN BHD
Tel : 603-5192 1989
Fax : 603-5192 1978
Website: www.optimo.my
PERFECT PENTAGON SDN BHD
Tel : 603-7620 3800
Fax : 603-7620 8282
Website : www.perfect100.com.my
PHHP MARKETING (M)
SDN BHD
Tel : 607-861 9889
Fax : 607-861 5023
Website: www.phhp.com.my
PURE N FRESH MARKETING
SDN BHD
Tel : 604-730 1720
Website : www.purenfresh.com.my
QNET (M) SDN BHD
Tel : 603-7967 9888
Fax : 603-7957 5142
Website: www.qnet.net.my
RELIV INTERNATIONAL
SDN BHD
Tel : 603-5638 8788
Website: www.relivasiapacific. com.my
RETURN LEGACY SDN BHD
Tel : 03- 61446399
Website: www.returnlegacy.com. my
REVELL SDN BHD
Tel : 603-4021 3800
Website : www.revellglobal.com
RICHNERGY INTERNATIONAL
SDN BHD
Tel : 603-7499 2348
Fax : 603-7492 2219
Website: www.richlegacy2u.com
RIWAY (MALAYSIA) SDN BHD
Tel : 03-77345939
Website: www.web.riway.com
SACHAWAY SDN BHD
Te l: 607-558 2188
Website: www.inchaway.my
SAHAJIDAH HAI-O
MARKETING SDN BHD
Tel : 603-3348 8588
Fax : 603-3348 8133
Website: www.sahajidahhai-o. com.my
SHAKLEE PRODUCTS (MALAYSIA) SDN BHD
Tel : 603-5622 3188
Fax : 603-5622 3199
Website: www.shaklee.com.my
SHUANG HOR ENTERPRISE (M) SDN BHD
Tel : 603-6275 8818
Fax : 603-6276 6822
Website : www.shuanghor.com.my
SIANG HIN NETWORK
SDN BHD
Tel : 603-7960 7322
Fax : 603-7960 7323
Website : www.grandsun.com.tw
SINGER (MALAYSIA) SDN BHD
Tel : 603-7985 9090
Fax : 603-7985 9199
Website: www.singer.com.my
SK MAGIC RETAILS MALAYSIA
SDN BHD
Tel : 603-2716 6399
Fax : 603-2716 6400
Website : www.skmagic.com.my
STEMTECH MALAYSIA SDN BHD
Tel : 603-7980 2007
Fax : 603-7980 9700
Website: www.stemtech.com
STEMEY (MALAYSIA) SDN BHD
Tel : 604-646 9028
Fax : 604-646 7153
Website : www.stemeyglobal.com
STOLLE (M) SDN BHD
Tel : 603-7498 0606
Website: www.stolle.com.my
SUCCESSMORE BEING
(MALAYSIA) SDN BHD
Tel : 603-6150 2066
Website : www.successmore.com
SUNRIDER INTERNATIONAL
(MALAYSIA) SDN BHD
Tel : 603-4253 3266
Fax : 603-4251 4986
Website: www.sunrider.com
SUPERLIFE WORLD SDN BHD
Tel : 603-9202 6566
Website : www.superlifeworld.com
SWISDERM INTERNATIONAL
(M) SDN BHD
Tel : 603-5879 8544
Fax : 603-5879 8544
Website: www.swisderm.com
SYNERGY WORLDWIDE
MARKETING SDN BHD
Tel : 603-7710 8228
Fax : 603-7710 9229
Website : www.synergyworldwide. com
TDC HOLDINGS SDN BHD
Tel : 016-561 3380
Website: www.tdchb.com
THANKS AI SALES & MARKETING SDN BHD
Tel : 603-7932 1613
Fax : 603-7932 1619
Website: www.thanksai.my
TIENS HEALTH DEVELOPMENT
(M) SDN BHD
Tel : 603-2201 8233
Website: www.tiens.com.my
TOTAL LIFE RENEW
(M) SDN BHD
Tel : 603-8703 2020
Website : www.totalliferenew.com
TOTAL REACH MARKETING
SDN BHD
Tel : 603-7877 6500
Fax : 603-7874 4294
Website: www.newlife.my
TOTAL LIFE RENEW
(M) SDN BHD
Tel : 03-8703 2020
Website: www.totalliferenew.com
TRUE MIX SDN BHD
Tel : 603-7804 9326
Fax : 603-7806 9326
Website : www.thermomix.com.my
TUPPERWARE BRANDS
MALAYSIA SDN BHD
Tel : 012-201 6266
Website: www.tupperware brands.com.my
UGS NETWORK SERVICE
(M) SDN BHD
Tel : 603-5879 1586
Fax : 603-5871 9587
Website: www.ugsnetwork. com.my
UHS ESSENTIAL HEALTH
(MALAYSIA) SDN BHD
Tel : 603-2246 0800
Fax : 603-2246 0901
Website: www.usana.com
UNICITY MARKETING SDN BHD
Tel : 603-7968 9911
Fax : 603-7968 0888
Website: www.unicity.com
V SWISS SDN BHD
Tel : 018-780 8889
Website: www.v-swiss.com
VII NUTRITION SDN BHD
Tel : 603-9766 5388
Website : www.viinutrition.com
VING VOIZ SDN BHD
Tel : 603-8966 3088
Website: www.vingvz.com
VIVA LIFE SCIENCE SDN BHD
Tel : 603-7859 8248
Fax : 603-7859 8249
Website: www.vivalife.com.my
VOLTEN ASIAEMALL SDN BHD
Tel : 03-5524 7746
Website: www.volten.info
WEALTHY PENTAGON SDN BHD
Tel : 603-2280 0068
Fax : 603-2280 0568
Website: www.easecoxgroup.com
W MYTHS INTERNATIONAL HOLDINGS SDN BHD
Tel : 604-502 2270
Website: www.wmyths.com
YMR INTERNATIONAL MARKETING SDN BHD
Tel : 609-844 2775
Fax : 609-848 4775
Website: www.ymr2.net
YOUNG LIVING (MALAYSIA) SDN BHD
Tel : 603-2280 1000
Fax : 603-2280 1002
Website: www.youngliving.com/ en_MY
ZINZINO MALAYSIA SDN BHD
Tel : 603-7955 2222
Fax : 603-7956 2222
Website: www.vmalife.com
ZHULIAN MARKETING
(M) SDN BHD
Tel : 604-616 2020
Fax : 604-641 3020
Website: www.zhulian.com.my
27 VENTURE SDN BHD
Tel : 603-8051 7352
Website : www.27group.com.my
14 MEMBERS LISTING
New Office
DSAM shifted to their new office at Strata Office, KL-Eco City, Bangsar Kuala Lumpur on 29th January 2023. The larger and more technologically advanced office will be used to cater for membership growth and to better serve our Members. This new office will also be the permanent secretariat for the Asian Federation of Direct Selling Associations (AFDSA). AFDSA currently consist of nine national Direct Selling Associations, namely Malaysia, Vietnam, Thailand, Philippines, Singapore, Indonesia, Myanmar, Korea and India. Being the permanent secretariat will further assist Malaysian Direct Selling companies to explore and expand to Asian markets.
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 15
EVENTS & ACTIVITIES
DSAM Annual Dinner 2022
TheDSAM Annual Dinner 2022 was held on 16th December. This year’s event was themed ‘Asian Gala’ which saw many participants dressed in traditional costumes of many Asian countries. Guestof-Honour, Datuk Azman Bi Mohd Yusof, Secretary General, Ministry of Domestic Trade and Cost of Living, officiated the event together with guest from the World Federation of Direct Selling Associations and representatives from Direct Selling Associations within the Asia Pacific.
Highlights of this fun-filled evening include many lucky draws with very attractive prizes, the best dressed male and female Asian attires and an appearance by Netflix stand-up comedian Dr Jason Leong.
16
EVENTS & ACTIVITIES
Board Visits
Member Visits
To foster better communication and interaction with Members, regular visits are made by Board Members to companies. During these cordial visits, both the Board and Members will discuss on various related topics related to the industry. Some of the Members visited throughout last year are as follows; Ant Builder Concept Sdn Bhd, Ascend 1 Sdn Bhd, Conforer Global Sdn Bhd, Livewave (M) Sdn Bhd, Luxor Network Sdn Bhd, NHTC Wellness Product Malaysia Sdn Bhd, Successmore Being (Malaysia) Sdn Bhd, Tiens Health Development (M) Sdn Bhd, Totalife (M) Sdn Bhd.
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 17
Media Visits
Therewere also visits to medias to strengthen relationships. During these visits, the media were briefed on the latest industry developments plus discussion on the possibilities of co-operation to enhance the Direct Selling industry.
18
EVENTS & ACTIVITIES
Ministry of Domestic Trade and Cost of Living (MDTCL) matters
Direct Selling Day
MDTCL declared the first Direct Selling Day with a Direct Selling exhibition in May 2022 at a leading shopping centre in Kuala Lumpur. Eleven of DSAM Member took part in this exhibition, which also included stage events relevant to the industry. The event then travelled to Melaka in October 2022. MDTCL has announced that the Direct Selling Day shall be an annual event.
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 19
Direct Selling Blue Print 2.0 (2022–2025)
TheDirect Selling Blue Print 2022–2025 (DSBP2) was launched by MDTCL in May 2022. This Blue Print is a continuation and enhancement of the previous Blue Print 2012 -2020 which was successfully implemented and exceeded the targets in certain areas. The main goals for DSBP2 are as follows;
• Digitalization of the Direct Selling industry.
• Enhancing the Professionalism and Productivity of the Direct Selling industry.
• Direct Selling as a Catalyst for Product Innovation and Local Services.
• Optimizing Direct Selling to be a Catalyst for the sustainability of the Distributive Trade.
• To contribute towards a Green Economy.
20 AGM
EVENTS & ACTIVITIES
Research & Development & Commercialization Grant (R&D&C)
Insupport of the Direct Selling Natural Resources Program, MDTCL has allocated grants for home-grown DSAM Members in the field of R&D&C for products with high potential via the use of local ingredients. The objective is to assist local Direct Selling companies to promote the use of local ingredients unique to Malaysia for the development of Direct Selling products that would lead to commercialization.
The total funds allocated to DSAM is RM 1.3 million and has been disbursed to 5 successful applicants.
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA
21
CEO Luncheons
DSAM organizes quarterly CEOs Luncheons where the CEOs, Business Owners, MDs, EDs, Decision Makers or top Management of our Member companies are invited. This gathering of the Direct Selling industry’s leaders and decision makers will be an opportunity to network with fellow Members. During these luncheons, high profile external speakers are also invited to speak on various topics that are of interest.
22 EVENTS &
ACTIVITIES
DSAM wishes to thank our sponsors for these events
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA
World Federation of Direct Selling Associations (WFDSA)
The WFDSA Association Performance Program for Asia Pacific was held in Kuala Lumpur in December 2022. This 2-day meeting is a gathering of WFDSA with the Direct Selling Associations around the region in order to share updates within the countries in the region, best practices, and challenges that the industry is currently facing. The meeting ended with a site visit to the DXN’s head office and facilities at DXB Cyberville for an experience of the operations of a Malaysian Direct Selling company.
DSAM retains the ‘Platinum Member’ status for 2022/2023 accorded by WFDSA for excellent association management and the exemplery role played in the Direct Selling industry. Platinum is the highest honour awarded by WFDSA.
As for global ranking, Direct Selling sales in Malaysia has progressed a notch and is no ranked 6th globally and 4th in Asia Pacific.
24
EVENTS & ACTIVITIES
Asian Federation of Direct Selling Associations (AFDSA)
TheASEAN Federation of Direct Selling Associations is being registered as the Asian Federation of Direct Selling Associations (AFDSA). This is to reflect the participation of countries beyond the ASEAN region, namely India and Korea. AFDSA now has 9 consisting of Malaysia, Korea, Vietnam, Thailand, Singapore, Philippines, Indonesia, Myanmar and India. In the 3rd quarter of 2022, the AFDSA meeting was hosted by Korea DSA. The first meeting for 2023 was held in Taiwan. In both meetings, best practices were shared while each country presented the latest updates for their respective markets. AFDSA meetings are held twice a year, with Malaysia being the permanent Secretariat.
• Korea Tourism Organization (KTO), together with DSAM, organised a familiarization tour for DSAM Board Members, and the Presidents of the AFDSA Members. This tour is an opportunity for KTO to promote Korea as a possible destination to the members of each respective DSA.
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 25
AFDSA Visit’s Korea
Korea
Tourism Organization (KTO), together with DSAM, organised a familiarization tour for DSAM Board Members, and the Presidents of the AFDSA Members. This tour is an opportunity for KTO to promote Korea as a possible destination to the members of each respective DSA.
EVENTS & ACTIVITIES
26
Korean Direct Selling Companies visit DSAM
TheKorean Direct Selling Association together with DSAM, organised a familiarization tour for eight of their Members. While in Malaysia, these leading Korean Direct Selling companies made a courtesy call to the Ministry of Domestic Trade and Cost of Living in order to learn more about Malaysian Direct Selling laws and regulations. Visits were also organised to two Malaysian and a Korea Direct Selling companies, in order for them to have a real feel of the industry in Malaysia.
BOARD REPORT 2022/23 DIRECT SELLING ASSOCIATION OF MALAYSIA 27
Issues with e-Commerce Platforms
With more than 6 years of follow-ups on the issue of unauthorised sale of Direct Selling products on e-Commerce platforms, DSAM, together with MDTCL, has made significant progress in this area. Having many meetings with MDTCL, Lazada and Shopee. We look forward to some form of agreements and approval for the sale of Direct Selling products on e-Commerce platforms in the very near future.
AGM 28
EVENTS & ACTIVITIES
Designed & Published by: HARINI MANAGEMENT SERVICES SDN BHD (609031-W) Mobile: 012 3739422 (Mr. V.S.Ganesan) Website: harini.com.my | Fb: Harini Management Services DSAM SECRETARIAT SO-21-08, Menara 1, Strata Office , KL Eco City, 59200 Kuala Lumpur, Malaysia. Tel : +603 9770 0970 | E-mail : info@dsam.org.my
