Malaysia Entrepreneur Development|Vol 1|No 1|2018|Datuk Redzuan MED by Harini Management Services Sdn Bhd

MALAYSIA

FIRST EDITION 2018 I RM10

Development EXCLUSIVE

DATUK SERI MOHD REDZUAN YUSOF,

MINISTER OF ENTREPRENEUR DEVELOPMENT

Tasked with Revitalising Malaysian SMEs PUMM Ready for Bigger Role

Datoâ&#x20AC;&#x2122; See Kok Seng, President, Persatuan Usahawan Maju Malaysia

CMY

Live it UP

The Arcuz Nestled at the heart of Kelana Jaya

Here’s introducing you to a new way of living with nature, at a higher altitude – in a futuristic architectural wonder that impress on levels you couldn’t have imagined before.

exsim.com.my

PUMM CENTRAL COMMITTEE

2018-2020 PRESIDENT Dato’ See Kok Seng

15B, 2nd Floor, Jalan Kenari 17D, Bandar Puchong Jaya. 47170. Puchong. Selangor. Tel : 603-8076 8263 Fax : 603-8082 3263 Website : www.pumm.my

DEPUTY PRESIDENT Mr Tan Lay Seong VICE PRESIDENT Dato’ Sri Alvin Ang Chee Yoong Dato’ George Lim Su Chung Dato’ Michael Lim Tiam Chye Mr Nelson Beh Chuen Hau SECRETARY GENERAL Dato’ Bruce Lim Aun Choong DEPUTY SECRETARY GENERAL Mr Andrew Yew Chun Kiat

Malaysia Entrepreneur Development is published by Harini Management Services Sdn Bhd for PUMM ISBN 978-967-15054-3-4

HARINI MANAGEMENT SERVICES SDN BHD (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: 603-7932 3259 Email: harini.mservices@gmail.com www.harini.com.my

Publisher/CEO V.S. Ganesan Senior Editor Vimala Seneviratne Editor Rachael Philip Senior Writers Zeeneeshri Ramadass Christina Thomas Creative Designer Goh Wei Lee Marketing Manager Karthik Ganesan Operations Manager G. Revathi

HONORARY TREASURER Dato’ Billy Goh Soo Wee DEPUTY HONORARY TREASURER Mr Yau Pow Jack CENTRAL COMMITTEE Mr Ken Koh Kok Kee Mr Kevin Ten Soo Seng Dato’ Sri Wyn See Chin Ling Mr Beon Lee Chung Seng Mr Lee Eng Hai Ms Leong Huey Yng Ms Milly Lee Fong Thye Dato’ Jennifer Ong Phaik Lan Dato’ Teo Ker Wei Mr Sylvester Fan Hon Weong Mr Eugene Ng Eng Aik Ms Tan Sean Git Ms Leong Cheng Mun

PRINTER GRAPHIC ZONE SDN BHD 48, Jalan PBS 14/11, Taman Perindustrian Bukit Serdang, 43300 Seri Kembangan, Selangor. Tel: 603-8943 3855 Email: sales@1printstation.com.my DISTRIBUTOR MPH DISTRIBUTORS SDN BHD (MALAYSIA) (5048-A) Ground Floor, Bangunan TH, No 5, Jalan Bersatu 13/4, 46200 Petaling Jaya, Selangor, Malaysia. Tel: 603-7958 1688 Fax: 603-7956 5995 Email: distributors@mph.com.my

All articles featured in Malaysia Entrepreneur Development magazine represent the personal views of contributors and are not necessarily those of PUMM & Harini Management Services Sdn Bhd. All writers automatically agree to indemnify PUMM and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2018 by PUMM & Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. PUMM and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.

Malaysia Entrepreneur Development

CONTENTS EDITION 1 2018

INTERVIEW

EVENTS

PUMM to See a bigger role in new leader

Staying healthy a priority for PUMM

As before, Lee continues to inspire

Awarding top achievers

Carving his own path to success

Events that grow talent

26 FEATURE

35 EXSIM aims for a harmonious whole

ON THE COVER

36 An integrated living space

Tasked with Revitalising Malaysian SMEs From being an engineer in the oil and gas industry to a first-time election candidate and now heading the Entrepreneur Development Ministry, Datuk Seri Mohd Redzuan Yusof has his work cut out for him, writes KHAW CHIA HUI.

Master of data

42 Developing an entrepreneurial mindset

44 A helping hand for entrepreneurs

Photography: Song @ Picture This

Taking you to the next level

Connecting members

27 Chinese New Year Cheer

28 Looking for that perfect pitch

29 AirAsia, PUMM ink MOU

30 Election time

31 Maiden E-day gives entrepreneurs a business boost

47 Calendar of events

IN THE SPOTLIGHT

32 TEC trip aims for higher productivity in retail, F&B sectors

40 Budget 2019 supports SMEs by paving the way for New Economy

12 4

Malaysia Entrepreneur Development

48 Words to remember from entrepreneurs

PRESIDENT’S NOTE

AN OPPORTUNITY TO SERVE

he Malaysia Entrepreneur Development Association (PUMM) celebrates its silver anniversary this year, a milestone, which as members of the association, we are all truly proud of. I am humbled to be given the opportunity by the members of PUMM to serve as its new President for the 2018-2020 term. It is an honour to lead our association, and to serve our members and entrepreneurs in this new chapter in Malaysia’s history. We pledge to remain focused on our vision, which is “to be the leading development platform for entrepreneurs in Malaysia and globally”. To achieve this we have outlined events and projects that will hopefully stimulate the entrepreneur spirit in you and put you on the path towards achieving your dreams. Society and the country too directly stand to benefit when entrepreneurs build their dreams on solid foundation. On that note, I would like to take this opportunity to thank Minister of Entrepreneur Development Datuk Seri Mohd Redzuan Yusof for being on the cover of our new initiative Entrepreneur Malaysia, the magazine you are holding in your hands. Your presence at our events and your support will go a long way towards shaping the association. I would also like to thank the former committee members of the association for the sacrifices they have made and for all that has been done to date. PUMM is a strong and well-known association because of your effort. I would like to thank my predecessor, Dato’ Tony Looi, for his guidance and leadership. You have left a firm legacy for us with strong finances, governance and an overall solid culture of excellence. To our current Deputy President Mr Tan Lay Seong, the Vice-Presidents Dato’ Sri James Wong, Dato’ George Lee, Mr Nelson Beh, Dato’ Sri Alvin Ang and Dato Michael Lim, as well as members of the new Central Committee, I look forward to working with you. History teaches us that unity is strength. While a few of us may have our differences we are one in PUMM with a common destiny. To me it is a good sign for it spells one thing – the

people and the community have faith and hope in our 25 yearold association. I humbly ask for your support, ideas and constructive criticism so that together we can aspire towards an association that is forward-looking. Through this publication we intend to promote the activities of the association, highlight the government’s policies affecting our community and our concerns as entrepreneurs. Last but not least, I would also like to wish all our members success in their entrepreneurial endeavours.

Dato’ See Kok Seng

Malaysia Entrepreneur Development

COVER STORY

TASKED WITH REVITALISING MALAYSIAN SMES

From being an engineer in the oil and gas industry, to a first-time election candidate, and now heading the Entrepreneur Development Ministry, Datuk Seri Mohd Redzuan Yusof has his work cut out for him. By KHAW CHIA HUI Photography SONG @ PICTURE THIS

orn in Masjid Tanah in Melaka some 61 years ago, Datuk Seri Mohd Redzuan Yusof started his career as a site engineer at Esso Malaysia Berhad, and eight years later, an engineer at Petronas Carigali Sdn Bhd. About three years later, he moved to start his own business that went beyond local shores. Since 2014, he was also listed as a director at Bukit Fraser Thermal Technologies Sdn Bhd. Known as Pak Wan to many, he told local media that he was unsettled with the countryâ&#x20AC;&#x2122;s struggles in the wake of the 1MDB scandal and felt he could do more. He then reached out to his friends in politics, among them Home Minister Tan Sri Muhyiddin Yassin, and helped build Parti Pribumi Bersatu Malaysia. He has been a PPBM Supreme Council member since 2016.

Malaysia Entrepreneur Development

COVER STORY

He won the Parliamentary seat in Alor Gajah in the recent General Elections and later, appointed by Prime Minister Tun Dr Mahathir Mohamad as the Entrepreneur Development Minister. On his first day as minister, Mohd Redzuan had a meeting with the Tun Dr Mahathir who laid out his expectations for the ministry that was revived after it was closed in 2009. “Of course, expectations are very high. First thing he said was the ministry needed to focus on disciplining and training entrepreneurs. Discipline includes how our entrepreneurs develop themselves, instill fundamental values such as good governance, working hard, and even simple things like punctuality. “Back to basics, if you like. He also said that many entrepreneurs have fundamental values in them, but it needs to be unlocked or enhanced through training. The rest is about refining the ecosystem for entrepreneurs. “For example, the ministry will be facilitating, supervising, and providing an environment where entrepreneurs can grow progressively. But we will not be micro-managing the entrepreneurs or holding them by the hand. We will also look to managing the ministry’s resources to achieve the best results,” he said. When the ministry was closed in 2007, Datuk Seri Mohd Redzuan admitted that entrepreneurs were left without much direction. Depending on which industry they were involved in, it pointed to a fragmentation of resources and at many times, duplication of work as entrepreneurs were left scattered among other existing ministries. The major challenge for the ministry is to resume the task of growing and nurturing SMEs and entrepreneurs, stay close to the ground in understanding entrepreneurs, as well as create strategic partnerships and alliances. “We should not be relegated into a role where the ministry holds the stick, ‘punishing’ those with weaknesses. That doesn’t work. Instead, we are looking to help you in addressing those weaknesses.” While the ministry assumes

Malaysia Entrepreneur Development

ROLE OF ENTREPRENEURSHIP DEVELOPMENT ADVISORY COUNCIL This Council brings together prominent thinkers and business personalities to discuss ideas and offer recommendations to improve the entrepreneurial environment in Malaysia. So far, there have been four meetings held, and these meetings covered a number of issues, including:

• Possible ways for the

Council to work with the Government to address policies and regulatory issues that stifle entrepreneurs and SMEs in Malaysia; • Possible mechanisms to elevate Malaysian cooperatives and SMEs up the value chain; • Possible programmes to be pursued by the ministry and agencies to enhance

a leadership role in developing entrepreneurship and SMEs in Malaysia, there will be a re-evaluation of all the programmes being carried out by the agencies to ensure that these are relevant to the needs of today’s entrepreneurs. “We also wish to ensure that there is no overlap in terms of the programmes offered by the agencies under our ministry and those not within our care. Our area of coverage is very broad. Our stakeholders range from the cooperatives, to micro-entrepreneurs in traditional industries, to the new and emerging techentrepreneurs.”

‘REACHING OUT AND ADOPT’

SMEs have contributed RM435.1 billion in 2017 to the Malaysian economy with a GDP growth of 7.2% compared with 2016’s 5.2%. It has been reportedly that the growth was reflected across all major economic sectors, particularly in the services, manufacturing and agriculture sectors. In addition, over the past 14 years (2004-2017), SMEs’ real GDP growth has consistently outperformed the Malaysian, averaging at 6.6% annually against the overall GDP’s 5.1% growth. (Source: Ministry of Entrepreneur Development.) Next year, the ministry will be carrying out programmes targeted at entrepreneurs that are couched under the ‘Reaching

the competitiveness of Bumiputera SMEs and entrepreneurs; • Establishment of a single database to enable the ministry to coordinate services and programmes offered by agencies; and • Refine and improve the ways in which ministry agencies administer financing schemes and training programmes for entrepreneurs and SMEs.

Out and Adopt’ motto. According to the minister, entrepreneurs have great potential to increase their contribution to the nation’s GDP. “The programmes are not specifically outlined in Budget 2019. I have hoped for a more defined Budget but nonetheless, it is up to us to take advantage of the allocation for SME development and put it to good use. “It still points to a common objective – growing the country’s economy. Processes can be changed to get the outcome that we want with whatever allocation we are given. Bear in mind we are operating on a zero-based Budget. “Since we are considered a new ministry, there is nothing to compared to, unless you look back to the early 2000s. However, if there is any improvements on how we manage our operations, you will see it reflected in Budget 2020,” said Datuk Seri Mohd Redzuan. The ministry will be pursuing policies that are facilitative of local entrepreneurs and SMEs, as well as working with other relevant ministries to ensure that the right policy levers are in place, to enable the development of local entrepreneurs and SMEs. “For example, we see that entrepreneurial skills are not yet embedded in our school curriculum. This is one area where we wish to work with the Ministry of Education.

“For me, this is an important point to make. In the past, when we speak of developing entrepreneurs, we almost always talk about school or collegeleavers. We talk about training and grooming them to become entrepreneurs. “But, what about educating them from a very young age to become an entrepreneur? In my view, herein lies the vacuum, there is a gap here as we continue to place so much emphasis on training and yet so little on education,” said Datuk Seri Mohd Redzuan. He added: “When we look at many countries in the West, children and teenagers set up lemonade stalls during their summer holidays. This instils entrepreneurial values in them. They grow up in an environment that encourages and nurtures entrepreneurial behaviour. “Unfortunately, the same is not true in our country. As such, young and budding entrepreneurs who sometimes want to dabble with entrepreneurial activities while still in school are not able to do so. This needs to change.”

Under the National Entrepreneurship Policy, there are eight clusters of issues that need to be addressed: Financing - Access and regulatory issues, particularly for start-ups

Role of DFI - Mismatch of supply and demand of funds

Training - Duplication of training programmes and

“

We are also roping in the council to help craft the Strategic Plan for the ministry which will be launched in mid-November 2018 as we work towards a National Entrepreneurship Policy by early 2019.

”

those that do not meet SME needs

International programmes - Lack of resilience for entrepreneurs to access and sustain their presence in third country markets

Database - No centralised database that serves as a comprehensive point of reference

Operational issues - Duplication of work Cooperatives - Business activities that are still heavily reliant on traditional sectors, and limited financial assistance availed to cooperatives

Vendor development - Bumiputera entrepreneurs

are still unable to place themselves into the value and supply chain, and those who lack global mindset.

Malaysia Entrepreneur Development

COVER STORY

CHALLENGES FACED BY ENTREPRENEURS

Datuk Seri Mohd Redzuan has also acknowledged that many entrepreneurs and SMEs have limited access to the right type of financing. However, he strongly cautions that the Government is no longer in a position to splurge cash on entrepreneurial projects. “When a proposal comes our way, we must be able to see the specific deliverables and outcomes of that proposal. We must be convinced that the proposed entrepreneurial project or activity can contribute to the overall economic development of the country. We will also monitor and track the implementation of these projects to achieve the intended outcome. “As a country, we need to create an ecosystem that is entrepreneur-friendly. We need to ensure that GLCs do not operate in the same sphere as the SMEs. We do not want our GLCs crowding out, or competing with, our SMEs. We also need to pursue procurement policies that are friendly to our local entrepreneurs and SMEs,” he said.

WOMEN AND ENTREPRENEURSHIP

About 20% of SMEs in Malaysia are owned, operated or managed by women, and they are in sectors such as healthcare, digital products as well as fashion and lifestyle. In addition, the ministry is looking to emphasise the participation of those in the B40 category. TEKUN Nasional, under the ministry, provides financing to women Bumiputera entrepreneurs. Between 1998 and September 2018, TEKUN Nasional disbursed RM5.239 billion in financing to 415,497 entrepreneurs. Of these entrepreneurs, 54% or 225,139 entrepreneurs were women. These women entrepreneurs received RM2.521 billion in financing, which is about 48% of the total financing amount disbursed. In Budget 2019, the Government has allocated RM100 million to TEKUN Nasional. Women entrepreneurs, particularly those in the micro-enterprise sphere, stand to benefit from this allocation, through TEKUN’s TemanNita scheme. There are also other financing

MANAGING FAILURES After spending several years working for MNCs, Datuk Seri Mohd Redzuan took a brave approach to becoming an entrepreneur himself. From there, he learnt that managing failures and successes are of equal importance. “You cannot be successful if you can’t manage failures. You must also try to sustain success otherwise, it will end up a failure. “I had my fair share of failures. At one point, I had to sell almost all of what I had to sustain my business. When the environment here was not conducive, I took my business to places that people might not have thought of – Central Africa and South Sudan. While those places are challenging, you will become resilient and thrive. “The business I ran used to charter the largest cargo plane in the world, the Antonov, to carry construction material

10 Malaysia Entrepreneur Development

from KLIA to Sudan. I would get questions such as why can’t you get materials in Sudan? “Well, the simple answer is no. There are factors such as currency controls, lack of materials that adhered to specifications, and so on. Those kind of experience you cannot buy,” said Datuk Seri Mohd Redzuan. He had also met talented Malaysians around the world doing well, but not necessarily reported in the media. “For example, there is a Malaysian providing his expertise to Hitachi Japan for its satellite project in Spain. The seventh biggest drone operator is a Malaysian as well. A Malaysian blockchain company has offices in Japan and Indonesia. Meanwhile, two Malaysian women have a fintech business in Shanghai. “So we have a lot of talented people. But we need to examine how do we get

schemes available for women entrepreneurs through SME Bank and Amanah Ikhtiar Malaysia (AIM). These financing schemes will be further refined and improved to serve the needs of women entrepreneurs. “I have to commend women entrepreneurs in Malaysia as they are better paymasters. If you look at the data on NPL in most agencies, you will realise that the majority of defaulters are male entrepreneurs. It is the women entrepreneurs who make prompt repayments. And it is this quality that we wish to acknowledge and encourage others to emulate,” he said.

GOOD GOVERNANCE

Datuk Seri Mohd Redzuan shared during his time working for MNCs, he had to sign an annual declaration of interest that allowed for audits to be done at any time. It also cleared up conflicts of interest that might arise during his employment. He also added that the Government’s directive to have all ministers, deputy ministers and political appointees declare their assets to the Prime Minister is a good start.

them to return with their business and share their expertise.” He cited the example of a Malaysian who owns a successful drone business in Australia. “He told me it is easier to operate his business outside of Malaysia. For example, when he seeks approval to fly his drones, he is able to get it in 12 hours, whereas it will take two months in Malaysia. “Implementation of our policies are vital, in addition to infrastructure and the supporting ecosystem. The offices under my ministry must be the engine of change for our entrepreneurs. You can have sound policies and a great ecosystem but if us, the implementers are not up to par, the whole endeavour will not be successful.”

NEW NATIONAL CAR PROJECT

“

To be clear, I’m not criticising the directive on declaration of assets. For example, you started with RM1 million and suddenly the following year you have RM2 million, you will have to explain where did the extra money come from. I recommend strongly that Malaysian businesses practice good governance. FOCUS ON B40

”

Some 70% of the population are categorised as B40 (Bottom 40%), which has become the focus in the Budget. There have been announcements on programmes that will help lift some of them up from the B40 category. “As outlined in the Budget and our ‘Reach Out and Adopt’, there are programmes to help them to own property, increase their purchasing power, increase their liquidity and encouragement to participate in programmes relating to upskilling and improvement so they can become more resilient and productive in whatever entrepreneurship opportunities available.

“In October, the ministry has launched the Pusat Sehenti Keusahawanan (OneStop Centre for Entrepreneurs) initiative and a toll-free line (1300-88-1020) providing advisory services.” He added this will play a vital role in facilitating, provide assistance, and encourage entrepreneurs that will contribute to nation-building in the future. The centre will also store data, gather responses and complaints from existing and budding entrepreneurs. “The implementation involves existing resources from all agencies under the ministry, including SME Corp, SME Bank, Perbadanan Usahawan Nasional Bhd (PUNB) and National Entrepreneurial

He shared some insights into the new national car project that will be launched in 2020. He assured that it will be a Malaysian-based development. This car project was first announced in early October at the Malaysian Industry-Government Group for High Technology (Might) headquarters in Cyberjaya. The Entrepreneur Development Ministry is among the ministries, government agencies and industry players involved in the project. According to Datuk Seri Mohd Redzuan, the name of the vehicle will be announced by the end of this year, while the prototype is expected to be ready by early next year. The vehicle is expected to have semiautonomous driving capabilities. He said the project will revitalise the national automotive industry and help the parts and components industry that drives SME growth. The project is expected to develop more than 500 new automotive suppliers and vendors as well as more than 100 new entrepreneurs, not forgetting the creation of jobs for Malaysians. “We want to, one day, deliver a car that will not only cater to the local market but regionally and beyond. There has been criticism that the project will cost the taxpayers but it is funded by the private industry, working with several ministries,” he said.

Group Economic Fund (Tekun Nasional) “Apart from that, other agencies Bank Rakyat, National Entrepreneurship Institute (Insken), UDA Holdings, Malaysian Cooperative Commission, Business Licensing Electronic Support System (BLESS) and Contractor and Entrepreneur Development Division will also assist. “This move will ease entrepreneurs to obtain the latest news and information on programmes and funding offered by various agencies.”

Malaysia Entrepreneur Development

INTERVIEW DATO’ SEE KOK SENG

PUMM TO SEE A BIGGER ROLE IN NEW LEADER Malaysia Entrepreneur’s Development Association (PUMM) is 25 years old. At its helm is real estate developer Dato See Kok Seng who is known for his commitment to the association. He says the association is ready for a more regional presence.

ato’ See Kok Seng, seasoned entrepreneur and new president of the well-established Malaysia Entrepreneur’s Development Association (PUMM), may be wearing two hats but both are somewhat identical. “I lead the association like a corporate entity,” said the founder of Metro Homes Group and Hoe Foong Group. Dato’ See has introduced key performance indicators (KPI) for PUMM board members to help them achieve their objectives for the organisation. For instance, attendance for committee meetings must be at 70% and above. There are also KPIs for activities and recruitment. “It makes the process transparent. Anyone can track and assess the status of a particular objective or goal,” he said. “Funds are still an issue but with the KPI in place I am confident we can meet our goals for the year.” Each board member is tasked to recruit three new members. With 120 committee members, the association targets 360 new individuals, and with a lifetime membership of RM2100, which he plans to raise to RM3000, he hopes to leave the association more than RM1 million richer. Besides raising fees for new members, Dato’ See also wants to open the doors to corporate members who will pay RM5,000 yearly. This will help the association generate recurring income.

Malaysia Entrepreneur Development

He said it will not affect the old members. The money will be used conduct events such as educational programmes and create awareness. “We need to solve the money issue. It’s a new idea. It could take six months to a year to turnaround the culture. “PUMM is an active association. With our target of double digit growth in membership, together with the KPI that I have set in place, I think the association can be one that is influential.”

LEADERSHIP STYLE

Dato’ See has been active in PUMM for the last two-and-a-half years. During this time he has maintained a 100% attendance for meetings and a more than 50% attendance for events. This record and his strong manifesto was what helped him clinch the top position of the party. “As president of the association, one needs money and time. You must be present at events and meetings,” said the father of three teens who grew up in PJ Old Town. “I have to divide my time well between family, work and PUMM. At the start of my term, I told my wife that I will be spending a big chunk of my time with the association. Thankfully, the kids are bigger now.” Dato’ See’s first company is Metro homes. Eight years ago he built his own development firm called Hoe Foong Development, which is involved

in construction, service development and real estate. Dato’ See said he had a change of heart when studying Form 6 and decided to pursue real estate training instead where he was confident of a future. Over the years, Dato’ See said, the association has assisted budding entrepreneurs to realise their business ideas in various fields. It has drawn up affirmative measures and put them into action, paving the way in creating a valuable platform for entrepreneurs to share knowledge and tap into business opportunities. Dato’ See said PUMM will continue to do this and more to churn out quality entrepreneurs and bring about growth that can benefit the country’s economy. Currently the association has 2,400 members. Some 95% of their members are SMEs and 80% from here is from the service industry. He thinks the association is ready for cross-border programmes. “Next year we plan to do cross border activities for entrepreneurs in ASEAN. With the help of ASEAN embassies in Malaysia we hope to reach out to entrepreneurs in Indonesia, Thailand, Cambodia, the Philippines and Singapore, and moot an ASEAN awards events.

CHALLENGES

Despite his ambitious plans and optimism for the progress of the association, Dato’ See has his job cut out for him.

PUMM has seven state branches, each with 10 to 15 committee members. In total there are 120 committee members, including members at headquarters. “My challenge is that this is an NGO made up of heads of companies. We are not salaried staff at PUMM, and so it is a monumental task to drive this body, and to get all of us to see eye to eye on issues.” Nevertheless during his term he hopes to highlight ways in which government agencies and bodies can be more efficient in dealing with entrepreneurs. “During the days of the GST we were encouraged to submit our taxes on time, and if we are late we are fined almost immediately. However, if there is a refund, the refund arrives a year and half late. This is not efficient. Recently Dato’ See spoke out in the press on the discrepancies of some government policies. Citing the bumiputra discount for allocated units in new property launches, Dato’ See said it was a deterrent to the housing sector. “A blanket discount like this is not progressive. It has been abused many times. Instead we should offer discounts for the poor instead,” he explained. Another instance is the tax system submitted to the Inland Revenue Board, which is paid in advance. He feels the system is not so straight forward, and can be relooked so that it will not burden SMEs. “We hope that with the new government, policies will benefit all rakyat and will be more transparent. The association will raise up matters such as this and hope to have fruitful discussions with lawmakers. “They also need to hear from us because they are lawmakers and not business people. They do not know the real issues facing entrepreneurs.”

“

As president of the association, one needs money and time. You must be present at events and meetings.

”

GOOD LEADER

Passion and commitment are top characteristics of a leader. Dato’ See believes that enthusiasm for their mission and projects can get others on the team excited because they can feel your dedication.

Malaysia Entrepreneur Development

INTERVIEW DATO’ SEE KOK SENG

“Also crucial is a strong team. Here is where you turn to for support.” said See. On top of that, the leader of an association must be a good listener, not just in physical conversations but in all communication channels including social media and discussion forums. PUMM has inherited a culture that can be described as magnanimous. Board members travel and lodge at their own expense for PUMM work. “Being on the board offers committee members a good platform for networking, and social media magnifies this experience. You mix around with smart and successful guys, and you are forced to learn. Maybe this is the kickback!”

Malaysia Entrepreneur Development

INTERVIEW TAN SRI LEE KIM YEW

AS BEFORE LEE CONTINUES TO INSPIRE An old hand at the game, Tan Sri Lee Kim Yew is ready to give his business the enterprising lift it needs to reach new heights. The founder of PUMM, now a property tycoon, is going back to rudimentary entrepreneur skills to set off Country Heights 2.0, RACHAEL PHILIP writes.

an Sri Lee Kim Yew is the picture of contentment. Dressed in a linen buttoned jacket and pants, a fedora hat on his head, walking stick in hand, he strides into his office, the penthouse of Mines Waterfront Business Park, post lunch. The office space carries tasteful art pieces including life-sized portraits of tribal women, intricate carvings of Buddhas in jade rocks and, of course, scores of equine statues in elegant postures. Billionaire Lee, founder and chairman of Country Heights Holdings Bhd, is also the founder of PUMM, which he established with the support of the then Prime Minister Dr Mahathir Mohamad in 1993. Twenty-five years on, 93-year-old Tun Dr Mahathir is back at the helm, while Lee is ready to take his business to new heights with a focus on wellness tourism and lifestyle products. Over the years both men have shone where rudimentary qualities of entrepreneurship are concerned – creative thinking, risk taking and strong work ethics. Both men are strong leaders. Both men know how to get back on the horse when knocked down.

RICH BACKGROUND

Lee, who hails from Johor, said education played a pivotal role in shaping his personality and injecting an enterprising spirit in him. He has fond thoughts of his schooling days at an independent Chinese school in Batu Pahat.

“Education, however, should move with the times. Educators today must focus on innovation and disruptive technology to help individuals create products. Moral and ethics are also very important,” he stressed. A serious Buddhist, he said he has delved deeper into the religion from his 40s, and by 50 years old had decided to focus on Diamond Sutra, the teachings of universal values from the Perfection of Wisdom genre. The text is written in classical Chinese, where the rich verses and rhythmic sentences make it difficult to grasp. But this, he said, is not a problem for him. “I can understand it and even recite it,” he said adding that it is nothing short of a miracle. His religious leanings have given him the strength to cope with his most challenging times in 2014 when “the country sank into a dark period” and when he was singled out and his business crippled, thanks to lopsided policies. “I could apply the wisdom from the ancient writings into my situation then. I also had the experience to deal with challenges,” he said. Lee started out in the business world after a move to Kuala Lumpur when he was just 17 years old. He delved into scores of business ventures. He was salesman for Chinese medicine. He also sold antique objects. Not many know this but he was the first in the country to produce watermark papers, a technology which he brought in from Taiwan. These were used for official documents by the government.

His savings from these endeavours helped him to be a small-time speculator in Singapore’s booming property market in the late 1970s to early 1980s. Then, when he reached 30 years in age, the restlessness lifted. He found his calling. Lee sold off most of his businesses and, with some RM5 million as capital, he made his foray into the local property scene in 1985. “I became a developer and started Country Heights. The rest, they say, is history,” he said referring to the conversion of the world’s largest open cast tin mine into the creation of Mines Resort City in 1988. His recent announcements, however, indicate that Lee may be writing history again. In July Lee said Country Heights plans to diversify from a property-based group to one that focuses on wellness tourism and lifestyle product offering. The new ventures involve restrategising the group’s hospitality and resorts segment, developing a wellness, anti-aging and aesthetics business, establishing a Mines Car City Centre and setting up the Cheng Ho Islamic Trade and Financial Centre in Melaka.

A PLACE TO CALL HOME

According to Lee there are many associations in Malaysia but few that encourage their members to become businessmen and businesswomen. This is regrettable as an entrepreneur has much to contribute to society.

Malaysia Entrepreneur Development

INTERVIEW TAN SRI LEE KIM YEW

“

To be an entrepreneur is not just an occupation, rather it reflects a higher calling. One with good intentions all the time.

”

Malaysia Entrepreneur Development

INTERVIEW TAN SRI LEE KIM YEW

“Hence, the PUMM is an excellent association. Tun M also realised this back then and, when I formed PUMM, I had his support. He used to attend many of our events. “Let’s talk about Tun M. All the complaints about him, that’s what he wants. He wants to hear from all the different races. If only one race is happy then we could see Black Monday of 1987 when the economy was at its lowest ebb.” Lee is hopeful that Malaysia under the leadership of Tun M will be roaring again in no time.

ICT BOOST

Lee acknowledges that while the basics of entrepreneurship remain, much has changed in the business world today compared to when he formed the association. His advice to both young and old entrepreneurs is to tap into information and communications technology (ICT)

to not only grow their businesses but to create related ICT-driven channels in their businesses. “One trait of an entrepreneur is to be ahead of time. Raise your game by learning about new technology, the digital world and artificial intelligence (AI). When you have the knowledge then implementation will be easy,” he said. ICT and AI are being used in many ways to enhance industries that are viewed as uninteresting such agriculture, food safety and food security. “Rubber tappers earn a decent amount of money today. Rubber tapping can be automated and robots can be programmed to do the tapping. “What is important is to have that never give up spirit. A famous Chinese general and scholar Zeng Guofan once said lu zhan lu bai which means every time you fight, you lost. This saying can be flipped, lu bai lu zhan. This now means

that although you lose, you will keep on fighting. “In Chinese, entrepreneur or businessman is sheng yi ren, which means provider and creator. Therefore to be an entrepreneur is not just an occupation, rather it reflects a higher calling. One with good intentions all the time.” His advice to the new office bearers in PUMM is that they show their commitment to the association by working hard. “Action is better than loud words. Also, leverage on the digital world to build PUMM. While the PUMM is a business organisation, it is also about people. In this light, things like cultural gatherings must not be neglected.” Lee said he does not play an active role in the association anymore. These days his role in the PUMM is limited to giving the occasional talk. “I guess I am like the grandfather of PUMM. I am very happy I get to enjoy playing with the kids!”

Malaysia Entrepreneur Development

INTERVIEW DATO’ TONY LOOI

CARVING HIS OWN PATH TO SUCCESS

Dato’ Tony Looi’s younger days taught him many things. Among them the importance of giving back to society. The Chairman and CEO of Ban Lee Hin Group said this is what got him started in the association.

t is said that entrepreneurs do not follow a career path but make their own. Such could be the case for Dato’ Tony Looi Chee Hong, Chairman and CEO of Ban Lee Hin Group, and immediate past president of PUMM. The second of six children, Dato’ Tony who didn’t like school very much, dropped out in Form 2 and chose instead to work. He delivered and sold fruits in the wet market, among others, merely making about RM6 per day. “I saw that there was no future for me. So I moved to iron works but I did not work with my father who had a small iron fabricator outfit. He was managing the business alone,” said Dato’ Tony who hails from Old Klang Road in Kuala Lumpur. By 17 years of age he became a subcontractor and only in his 20s he decided to work for his father. His hard work and dedication earned him the trust of his father. Dato’ Tony eventually expanded his father’s one man show business.

ONE-STOP FIRM

Dato’ Tony turned his father’s business into a one-stop construction company. His amazing leadership skills and strong character brought the family business to great heights. The group played a role in the construction of KLIA 1, KLIA 2, the Bukit Jalil National Stadium, and many others, doing the iron and steel works for these projects. “We started from steel works and now we are a “CIDB G7 contractor. We design and build from steel, doing concreting, and

Malaysia Entrepreneur Development

civil and engineering works. We worked very hard, and our business grew in the 1990s,” he said. “I was personally challenged because I was not proficient in the English Language. I could not even read and write. So between 24-28 years old I took night classes studying English Language.” The economic crises of the 1990s and the 2008/09, meanwhile, made things challenging for the construction industry. Players were struggling to stay afloat and cut their losses as material prices doubled. “We had to come up with ingenious ways to stay afloat. While we didn’t profit in these ventures we were at least not making a loss,” he said.

BACK TO SCHOOL

Education did not stop with night classes in English Language for Dato Tony. He felt called to pursue knowledge. “When I was 32 I realised that I must study, and grow my knowledge before I grow my business. I took many enhancement classes, such as in accounting and internal auditing.” Dato’ Tony said prior to this he didn’t have goals or dreams. The turning point came when he once voiced an opinion during a meeting with engineers, and was asked in a disparaging way if he was an engineer. Besides paper qualification – he has an MBA – having a good attitude, being hands on, on time delivery, prioritising safety, being transparent and professional are key qualities in the construction industry. “When you have all this your business will grow through word-of-mouth,” said

Dato’ Tony. The company is looking forward to moving into a new and spacious office by the end of the year.

GIVING BACK

His growing business, and a more stable income, made him feel more settled in life. “I had the financial freedom to do many other things, and I felt I wanted to give back to society and contribute to the common good.” But, beyond this, it is his firm belief that it is our responsibility to help society no matter what stage in life we are in. He got involved in his primary school SJKC Choong Wen, eventually becoming head of the PIBG. For his secondary schook SMK Sri Sentosa, he founded the alumni. “I then started joining associations. I joined over 20 associations including the Hokkien association and KL Volleyball Association. I give my all to these commitments.” He also joined and organised his own study tours by collaborating with highly influential entrepreneurs. Twelve years ago he joined PUMM, climbing the ranks from a committee member to vice president, deputy president and president (2014-2018). “In my four-year tenure as president we had many events that enticed both members and non-members. The association had a positive image. People wanted to know more about PUMM. During this time membership grew from 1,400 to 2,400, and it included people from a variety of industries. I am grateful for the support from Tan Sri Lee Kim Yew, our founder.”

â&#x20AC;&#x153;

The new committee members are people who want to contribute to the association. Most of them are professionals and are capable of doing a good job.

â&#x20AC;?

Malaysia Entrepreneur Development

INTERVIEW DATO’ TONY LOOI

There were some in the committee who used their positions in the association for selfish reasons. He said he did not hesitate to kick them out. He said his role as immediate past president is to continue to make the association a meaningful platform where young entrepreneurs can network with successful entrepreneurs.

HIS LEGACY

Volunteering for associations such as the PUMM is a challenge, said Dato’ Tony. In an association one can’t instruct people to work but one can’t be too soft either. When asked what he thinks his legacy is, he is quick to talk about the four state liasons he founded – Pahang, Sabah,

20 Malaysia Entrepreneur Development

Selangor, Negeri Sembilan. Prior to this the association had Perak, Penang and Johor. These plus headquarters make eight liasons. Others would point out that he introduced a culture that eschewed committee members from claiming money back for travelling, meals and accommodation when doing association work. Committee members, Looi explained, must contribute time and money to help all entrepreneurs in Malaysia. Dato’ Tony also created the Young Entrepreneur Bureau and the Ladies Entrepreneur Bureau for single mothers and women from low income families. Individuals from low income groups only pay RM100 to join PUMM events. “During my presidency we visited all

ministry departments, local and overseas associations and all Asian ambassadors in Malaysia. So now if they have events they invite the PUMM,” he said. “I also organised study trips in collaboration with highly inspirational and influential entrepreneurs. This has become our culture now. This is helpful to our members as they listen and share their knowledge, strategies, future plans and innovation. When asked his thoughts about the new committee Dato’ Tony said they were a strong team of successful entrepreneurs. “They are people who want to contribute to the association. Most of them are professionals who are capable of doing a great job together.”

GALLERY

STAYING HEALTHY A PRIORITY FOR PUMM

The sign is clear. Keeping active and fit is a priority for the new committee. As such PUMM organised a number of outdoor activities such as the Entrepreneurs Run 2017, Mount Kinabalu climb, Mulu Caves excursion, go-kart racing and a golf tournament. The Entrepreneur Run saw hundreds of members as well as the public participating in this event that kicked off in the early hours of the morning with a group warm up session in the form of the high-energy dance zumba. Winners of the event received a trophy and cash prize. The organising committee said it is looking forward to organising more of such events in the future. â&#x20AC;&#x153;As business people, we come together for work but it is also important to stay fit and to do fun activities together,â&#x20AC;? said PUMM President Dato See Kok Seng.

Malaysia Entrepreneur Development

GALLERY

AWARDING TOP ACHIEVERS

Since the elections the new committee has organised and launched a number of activities for its 2,400 members. The activities were varied and reflected the essence of the new committee â&#x20AC;&#x201C; one that is nurturing, nourishing and uniting. One event that drew a lot of attention was the Top 50 awards ceremony. Here the stars in the entrepreneur community were given their due recognition and appreciation.

22 Malaysia Entrepreneur Development

GALLERY

Malaysia Entrepreneur Development 23

GALLERY

EVENTS THAT GROW TALENT

PUMM held a number of programmes to nurture young talents in the area of entrepreneurship. Among the programme held recently were workshops, forums and teambuilding exercises that enhance knowledge, create awareness and foster unity.

24 Malaysia Entrepreneur Development

GALLERY

Malaysia Entrepreneur Development 25

GALLERY

CONNECTING MEMBERS

One of the benefits of being a member of PUMM is that members can participate in overseas study tours. The association organised a number of excursions, namely to Krabi, China, New Zealand and Taiwan, for members to learn about opportunities beyond our shores.

26 Malaysia Entrepreneur Development

GALLERY

CHINESE NEW YEAR CHEER

PUMM ushered in the New Year with much festivity and cheer. The coming together of members at this auspicious event is aimed at fostering friendship and spreading togetherness.

Malaysia Entrepreneur Development 27

EVENT

LOOKING FOR THAT PERFECT PITCH

Which is easier? Coming up with a brilliant idea or selling that idea to strangers? Recently some budding entrepreneurs had the opportunity to pitch their ideas to a panel of judges pre-selected by PUMM. At the pitching event, organised by PUMMâ&#x20AC;&#x2122;s Technology, Ecosystem and Culture (TEC) immersion programme, participants were encouraged to take to the floor, and showcase their new business plans or creative concepts. The participants arrived fully prepared with their PowerPoints and they offered their ideas in a short and clear pitch. Are they practical? Are they high margin plans? Suffice to say, the judges, seasoned business people, had a tough time picking a winner.

28 Malaysia Entrepreneur Development

EVENT

AIRASIA, PUMM INK MOU AirAsia and PUMM signed a memorandum of understanding (MoU) to provide members of the association with travel flexibility through AirAsia MyCorporate services.

he MoU was signed at AirAsia RedQ between Spencer Lee, AirAsia Malaysia Head of Commercial, and Tan Lay Seong, Deputy President of PUMM, in August 2018. Lee said MyCorporate can offer the right product for AirAsia’s corporate clients’ needs and budget. “We hope that the members of PUMM will benefit from the MyCorporate service to minimise their business travel costs. Clients can then have a seamless and enjoyable business trip with all the privileges offered,” he said. “In addition, we look forward to exploring the opportunities to work with local entrepreneurs to feature their products on our e-marketplace, OurShop. The products could range from food and

beverage to accessories or cosmetics, where guests are able to make their purchase before boarding and collect their items on board or at selected airports. This will be a good platform for local brands to be known in Malaysia and Asean, subsequently giving a lift for the entrepreneurs’ business to reach the international market.” Meanwhile Tan said the services offered by AirAsia MyCorporate with the extra perks and flexibility will be an added value for PUMM members. “This partnership is beneficial to our members and we are honoured to be working closely with AirAsia. “A majority of our members are business people and entrepreneurs who travel frequently. AirAsia, being one of the largest airline in Malaysia with its

vast flight network connectivity, plays an integral role in connecting us and our businesses to the region. Their slogan ‘Now Everyone Can Fly’ is close to our hearts, and has helped realised many of our dreams. Under the MoU, more than 2,400 medium and small-sized enterprises will be able to enjoy the privileges of AirAsia MyCorporate, such as flightchange flexibility, essential add-ons for extra comfort, low fare savings and up to 3x AirAsia BIG points. MyCorporate is a suite of products exclusively made with the business traveller in mind. It consists of three options, depending on the requirements of the traveller and the company budget, namely Fare Only, Corporate Lite and Corporate Full Flex.

Malaysia Entrepreneur Development 29

EVENT

ELECTION TIME

PUMMâ&#x20AC;&#x2122;s latest election saw its members turn up in full force. VIPs such as former president Datoâ&#x20AC;&#x2122; Tony and founder of the association Tan Sri Lee Kim Yew gave speeches that highlighted the importance and relevance of the association in this age. The new committee members pledged to work hard for the association and to take it to greater heights.

30 Malaysia Entrepreneur Development

EVENT

MAIDEN E-DAY GIVES ENTREPRENEURS A BUSINESS BOOST The first Entrepreneurial Day or E-Day in Malaysia, was held on November 10 2018 at the Kuala Lumpur Putra World Trade Centre. The event was proudly hosted by PUMM and was themed Where Startups Meet, Learn, Connect and Accelerate.

he event saw an exciting display of products and services as well as a gathering of over 100 participating exhibitors displaying their startups, either through the display of their products or through newly-conceived technology. Also featured in the event was a keynote forum, speed dating with angel investors, startups meet talent and workshops. Entrepreneurial consulting services was also available to give startups a boost in their venture. The programme helped entrepreneurs establish their connections within the market, obtain useful information, procure financial support, recruit

potential partners or colleagues, and at the same time help investors discover entrepreneurial projects, be it goods or services, with the potential to grow and develop. The Entrepreneur Forum took centre stage on E-Day. Multiple personalities from different fields share their experience and dissected the algorithm of current startup trends such as artificial intelligence, financial technology, new retail era and crowdfunding to spark the inspiration of potential entrepreneurs and provide them with entrepreneurial ideas. Dato’ Seri Alvin Ang Chee Yong, Vice President, PUMM, said local entrepreneurs have matured over time. New startups have also seen a spike in numbers.

“PUMM has always been dedicated to nurture the growth of startups by initiating and hosting multiple activities and events aimed at assisting and fulfilling the needs of startups at all given stages. Among notable events organised by PUMM includes ‘The Entrepreneur Colosseum’ which was launched earlier this year in July,” Ang said. “PUMM is more than 25 years old, and throughout these years we have constantly refreshed our contents and structure of events in the hope of expanding the commercial playing field in Malaysia and establishing new sectors for development. Our dreams came true as we have witnessed the growth of countless of startups. “Our Government promotes the growth of innovation in multiple fields by prioritising the fields of biotechnology, artificial intelligence, Smart City and financial technology. We have startups specialising in these fields blossoming.” E-Day also saw a ‘speed dating’ programme bridging startups with venture capitalists, crowd funders and angel investors via a roadshow. This not gave face time for startups to meet investors personally, but it was also a chance for startups to voice their ideas and to help them think out of the box.

Malaysia Entrepreneur Development

IN THE SPOTLIGHT

TEC TRIP AIMS FOR HIGHER PRODUCTIVITY IN RETAIL, F&B SECTORS In October PUMM’s Technology, Ecosystem and Culture (TEC) immersion programme organised a study trip to the Silicon Valley, in the US. This program saw the Productivity Nexus for Retail and Food and Beverages working with the University of California, Berkeley, to help Malaysian entrepreneurs up their game in the area of productivity.

ne blunder the retail and F&B industry frequently makes is to classify expenditures in technology, innovation and people development as costs. Instead business owners and entrepreneurs should mark these as investments. Because of this error, the retail and F&B industry remain as one of the lowest where productivity is concerned. The industry sees a low adoption in technology and is highly reliant on low-skilled foreign workers. In the category of labour productivity the retail and F&B sub-sector only chalked RM38,797 last year compared to other services sub-sectors such as Information and Communication Technology (ICT)

32 Malaysia Entrepreneur Development

Services (RM305,942), Professional Services (RM79,192), Private Healthcare Services (RM71,879) and Tourism Services (RM50,914). In October PUMM’s Technology, Ecosystem and Culture (TEC) immersion programme organised a study trip to the Silicon Valley, in the US. This three-day program, saw the Productivity Nexus for Retail and Food and Beverages working with the University of California, Berkeley, to help Malaysian small and medium-sized entrepreneurs up their game in the area of productivity through site visits and lectures. Led by Dato’ Bruce Lim, Champion of Productivity Nexus for Retail and F&B, the programme, which saw the participation

of 36 business owners, was specially designed for business owners and entrepreneurs to take a leap to embrace a mindset focused on productivity. “This is a flagship programme in line with Productivity Nexus’ third and fourth productivity initiatives highlighted in its productivity blueprint. These productivity initiatives aspire to strengthen retail and F&B competencies, and provide assistance to retail and F&B players to grow internationally,” he said. Productivity Nexus for Retail and F&B is a platform that caters to enterprises to boost productivity while increasing innovation and capturing growth opportunities. Its initiatives emphasise the

YB Dr. Ong Kian Ming

development of a holistic ecosystem in order to increase technology adoption in the industry. It is led by highly skilled and specialised individuals who is committed in administering the implementation of productivity efforts as governed by the country’s National Productivity Council. Highlight of the trip was the visit to four organisations in the Silicon Valley and

Dato’ Mohd Razali Hussain

the bay area, namely Googleplex, Target Open House, Café X and Ferry Building Marketplace where e-commerce and its ecosystem were founded. These locations are known as hotbeds for technology startups and companies that have experienced rapid growth. “Participants of the trip have opened themselves to learn the best practices

Dato’ Bruce Lim

of business and current trends in San Francisco’s Retail and F&B industry. Hence it is a stepping stone for local business owners to gain knowledge and grow in retail and F&B industry,” said Lim. During the trip the participants interacted with faculty members and professors at the University of California, Berkeley, they included Prof Mark

Malaysia Entrepreneur Development 33

IN THE SPOTLIGHT

“

Participants of the trip have opened themselves to learn the best practices of business and current trends in San Francisco’s Retail and F&B industry.

”

34 Malaysia Entrepreneur Development

Coopersmith, William Rosenzweig, Michael Hinshaw, and special guest speaker Cathy Simon. Mark Coopersmith specially curated the two-day classroom programmes held on October 1 and 3. Among the topics highlighted were, Entrepreneurial Ecosystems and Introduction to Silicon Valley, The Skillsets, Toolsets and Mindset of Silicon Valley Innovators and Entrepreneurs, Winners and Losers in the Age of Automation, The Other F Word and Putting the Tools to Work. Cathy Simon meanwhile shared her priceless experiences and wisdom in space use through Tales from The Trenches. Will Rosenzweig reminded the participants to be responsible business owners through his Trends and Technologies Transforming the Food Industry. Michael Hinshaw shared on Innovation in the Customer Experience.

Also key during the trip was the close relationship established with the Managing Director of University of California, Berkeley, Asia, Dana Magenau. The TEC Immersion Programme is designed to address current needs of local industry and to turn them around to create sustainable productive enterprises in the retail and F&B sector. The programme is designed to improve the efficiency of day-to-day operation for SMEs, to nurture a productivity mindset, sustain and witness long-term effects on bottom line, build a dynamic ecosystem and produce success stories among business leaders and key decision makers. Through this programme, it is hoped that the participants will enhance their learning experience with the world’s best enterprises and adopt constructive tools to expand their businesses.

Advertising Feature

Exsim Aims For A Harmonious Whole This year marks a perfect time for the company to celebrate the successes and accomplishments it had achieved over the past decade.

he milestone, said EXSIM, inspires them to create better projects and higher visions for the years to come. Another landmark event last year was Managing Director Mr. Lim Aik Hoe being named Property Man in the FIABCI-Malaysia Property Awards. FIABCIMalaysia is a real estate federation. “In every EXSIM project, we aim to create spaces that bring modern design and nature into a harmonious whole,” said Lim. “This is reflected in our company’s motto ‘New Age Ingenuity’. We strive to reinvent living spaces for the 21st century urban homeowners. It’s all about being one step ahead into the future and at the same time a step back into nature.” One such project is the Nouvelle

Industrial Park @ Kota Puteri. More than just another industrial development, Nouvelle Industrial Park @ Kota Puteri is seen to be the home of a vibrant, dynamic and premier innovation-led industrial community. Following the positive responses for Nouvelle Industrial Park @ Kota Puteri Phase 1, Phase 2 was launched earlier than schedule.

DYNAMIC FACTORY SPACE Like its predecessors, Nouvelle Industrial Park @ Kota Puteri is designed to be an innovative and well-planned industrial hub that fits the SMEs’ requirements in its surrounding areas. Both phases will provide high quality facilities that are cost-effective. SME owners will stand the chance to upgrade

and expand their business operation efficiently. The project offers a 4-in-1 open plan which has been uniquely designed. Practical features such as a spacious layout and high ceiling is complemented by heavy duty floor, ample power supply as well as 66-feet road access to every unit, direct drive through concept easier for loading and unloading. Most importantly the project complies with EXSIM’s sustainable design standards. It incorporates green features including a rainwater harvesting system and translucent roofing, which provides long-term natural light transmission. This can reduce wastage of electricity during daytime. Some 35,000 sq ft of lush landscape also adds to the distinct green feeling within this industrial environment.

PHASE 1 Newly completed and fully sold was launched in 2015 Total Units: 42 PHASE 2 Newly launched Total Units: 9 (limited units available) Built Up: 12,048 sqft Land Area: 16,000-26,861 sqft Expected Completed Date: Year 2021

Malaysia Entrepreneur Development 35

AN INTEGRATED LIVING SPACE

Where once a generation of millers lived and worked, today stands an enticing project where a new way of living, working, relaxing and interacting is up for grabs.

36 Malaysia Entrepreneur Development

alled Millerz Square @ Old Klang Road, this lifestyle facility and amenities foster enjoyment, connectivity, convenience and a sense of well-being, ideal for modern families, working professionals, executives, firsttime home buyers, long-stay sojourners and investors. Explaining further on the projectâ&#x20AC;&#x2122;s name, EXSIM Group said Millerz Square @ Old Klang Road is derived from the concept of a mill, a building fitted for manufacturing processes, as well as the millers who worked there. Taking a cue from this, the design of Millerz Square blends old mill building materials as part of its contemporary architectural language within an integrated development. The entire design process includes a wide range of mixed used components based on a strong concept that complements the character of the site and its surrounding, yet pays tribute to the history there. This results in a vibrant environment with a series of modern industrial structures complemented by beautifully crafted lush landscapes throughout the development. Millerz Square @ Old Klang Road, EXSIM Groupâ&#x20AC;&#x2122;s first mixed development, is a work in progress with a completion date slated for the first quarter of 2022. It features 2 towers of serviced apartments, 1 tower of premium residences, 1 tower of serviced suites and 1 tower of office suites. On top of that, there are 48 retail units and 35 podium office units. Strategically located at the fringe of the KL metropolis, close to key hotspots around the city and a wide array of conveniences, it is just 5km away from Mid Valley Megamall and The Gardens Mall, NU Sentral Mall, OUG Plaza Shopping Complex, as well as amenities

Advertising Feature

A VIBRANT MIXED DEVELOPMENT

such as the Old Klang Road Wet Market, and the Bukit Jalil National Stadium and Recreation Park.

A LIVELY LOCATION Accommodating 6.8 acres of freehold land, Millerz Square is located at the heart of Old Klang Road, a vibrant area brimming with residential developments, commercial conveniences and mature neighbourhoods. Well-connected to major roads like the Federal Highway, New Pantai Expressway (NPE), KESAS Highway and the Kuala Lumpur-Seremban Highway, the development is close to hospitals, educational institutions, banks, shopping malls as well as many city attractions, giving the potential residents of Millerz Square everything they need, literally at their doorstep.

CONTEMPORARY RESIDENCES Comprising a collection of wellappointed serviced apartments, premium residences and serviced suites, Millerz Square offers one-bedroom to threebedroom and dual-key layout designs to choose from. Whether you are staying alone, starting a family with your significant other or you wish to have your in-laws live with you, there is a suitable home for you here. Ranging from 660 sq ft to 907 sq ft, each unit is crafted with comfort

Millerz Square @ Old Klang Road comprises different components situated across five towers. These include: • Serviced Apartments - Tower Astor and Barrow are tastefully planned serviced apartments featuring modern family homes ideal for those who want to stay close to the city. • Premium Residences - Tower Charlton presents premium and luxurious residences for those who want an exquisite home. • Serviced Suites - Tower Elmwood are contemporary-designed service suites for those seeking a modern and sophisticated lifestyle. • Office Suites - Tower Devon is a grade-A features office suites tower with versatile office spaces.

and simplicity in mind so that you can come home to a pleasant and cosy abode every day. Only quality fittings and fixtures are used along with contemporary interior elements. Some of these units also come with walk-in wardrobes to cater to modern lifestyles.

FAMILY-FRIENDLY FACILITIES Millerz Square boasts a wide range of modern facilities that are aimed at providing residents plenty of opportunity to rest, relax and have a good time. On the Podium, spend some time at the Outdoor Al-fresco or dive into the cool sparkling Swimming Pool or Jacuzzi while your little ones have the time of their lives splashing about in the Kid’s Pool or Water Splash Area. Designed for everyone in the family,

senior citizens can also take a breather to enjoy fresh air at the various green spots around the development, for instance at the Greenery Area on the ground floor as well as Herbs Garden or Hammock Garden on the rooftop. The rooftop sky facility is also a sports paradise with a Badminton Court, a Sport Lounge and a Sky Pool complemented by a Sky Dining & Karaoke Room. Additionally there is a Gourmet Kitchen which is fully functional with all you need for events and celebrations.

COMMERCIAL COMPONENTS Residential units aside, Millerz Square also comprises retail lots and podium office units ranging from 586 sq ft to 32,184 sq ft. The office suites tower, meanwhile, features office space ranging from 450 sq ft to 12, 838 sq ft. Office suites occupants are welcome to use the Business Centre or Banquet Hall at the Sky Facilities level 33A. Additionally, there is a Sky Gym where they can work out while enjoying views of the magnificent city skyline.

Malaysia Entrepreneur Development 37

F E AT U R E

MASTER of

DATA

Malaysia’s leading authority in data technology, Fusionex®, is paving roads for large corporations as well as SMEs into tomorrow’s economy through digital transformation.

ith the advent of the Internet of Things (IoT), a vast world of new information has led to an offline to online shift. Although the Internet introduced to us a wealth of information, the data tsunami that ensued has resulted in situations where structured and unstructured forms of data have become too overwhelming, too varied, and coming in too fast for organisations to absorb, crunch and make sense of. The ability to do this requires expertise of an organisation with established credentials. Fusionex has earned numerous accreditations and continues to enjoy strong partnerships with many parties including Microsoft, HP, DELL EMC, IBM, Alibaba Cloud, AWS, Google Cloud as well as worldrenowned Big Data specialists such as Cloudera and Hortonworks. Fusionex has been featured as a Vendor of Interest in world renowned Gartner’s Magic Quadrant for Analytics, and is the only ASEAN company recognised as a Major Player in International Data Corporation’s (IDC) MarketScape for Big Data and Analytics Platforms, alongside other global names.

38 Malaysia Entrepreneur Development

“

Fusionex’s sizeable and strong team of consultants and professionals back up its proprietary software offerings with the provision of maintenance, enhancement and support services (MES).

L-R: Moderator, Producer & Presenter of BFM 89.9, Freda Liu; Timothy Bulow, CEO, INTI International University & Colleges; Wong Theen Chuan, Deputy Manager (Strategy Management Department), EPF; Melvin Lim, CEO, Trisilco-IT Sdn Bhd; and Lau Chak Onn, Editor-in-Chief of Cilisos

”

UNLOCKING INSIGHTS

Encapsulating the 4 main data pillars – Analytics, Big Data, Machine Learning and Artificial Intelligence (AI) – Fusionex’s offerings address the key universal issues related to data. Clients can rely on Fusionex’s complete data management platform (DMP) to help them unlock the value and derive insights from all types of data, independent of location, and easy-to-use (its GIANT data analytics suite being a perfect example). In recent years, a lot of attention has been focused on the possibilities introduced by AI enhanced systems managing decision-making processes. Fusionex has responded to market demand for this technology with AI solutions that are capable of learning as well as deploying tactical and strategic decisions in a manner quicker and more efficiently than humanly possible. Fusionex’s niche value proposition has attracted global business from a portfolio of clients made up of Fortune 500 and FTSE companies, large conglomerates to small and medium enterprises (SMEs) in the economic centres of the United States, Europe and Asia Pacific. With its global presence and accounts, Fusionex continues to enjoy extremely strong sustainable growth.

HARNESSING TECHNOLOGY

A key selling point of Fusionex is its ability to harness the full potential of powerful information with laser-like efficiency. It is also able to generate advanced visualisations for easy viewing and analysis of data where users can see traits, trends, outliers or other points of interest which may otherwise have gone unnoticed. These ahead-of-market analytics make it possible for businesses to respond to environmental challenges a lot quicker, to achieve their organisational goals.

COMMITMENT TO THE DIGITAL TRANSFORMATION OF COMPANIES

The Fusionex team is driven by its mission statement: To provide users with the best possible multi-tenanted, omni-channel platform to allow them to collect, store, process, analyse and ‘actionise’ data. Fusionex’s sizeable and strong team of consultants and professionals back up its proprietary software offerings with the provision of maintenance, enhancement and support services (MES). Together with expertise in consulting and implementation, they combine best practices and stateofthe-art technologies to deliver solutions that are powerful, robust, flexible, yet ‘humanized’ in a manner that is userfriendly for the customer.

“Companies across industries, from financial services, energy, healthcare, food, travel and hospitality to retail are paying close attention to these technologies [i.e. cloud, blockchain, big data and AI], seeing its vast potential to increase revenue, enhance market reach, reduce costs, share and secure information more efficiently, and unleash new products at unprecedented speed. Having witnessed what the advent of cloud and mobile did to companies that weren’t quick enough to adapt, no one wants to be left behind. Hence, Fusionex is here to help companies of any shape and size to ride this wave of digital transformation,” said Dato’ Seri Ivan Teh, Founder and Managing Director of Fusionex at the Alibaba Cloud Top Technology Partner Awards Ceremony. In July 2018, the company collaborated with PIKOM (The National ICT Association of Malaysia) in the 5th instalment of #MYCYBERSALE, where up to RM400 million in gross merchandise value (GMV) was traded in Malaysia’s biggest online sales event. Through the seamless running of the online marketplace transactions and reporting mechanisms, the Fusionexpowered event went without a hitch. Fusionex hopes to see businesses take full advantage of this inclusive, userfriendly digital platform and program, to expand their reach and market access.

Malaysia Entrepreneur Development 39

IN THE SPOTLIGHT

BUDGET 2019 SUPPORTS SMES BY PAVING THE WAY FOR NEW ECONOMY Themed A Resurgent Malaysia, A Dynamic Economy, A Prosperous Society, Budget 2019 introduced three focus areas to map out a path to restore the Malaysian economy.

he government has introduced three focus areas, namely to implement institutional reforms, to ensure the socio-economic well-being of Malaysians and, most relevant to the SME community, to foster an entrepreneurial economy. “The government recognises the need to create an environment for talent to fulfil reach their potential. Strong and dynamic economic growth can come about by promoting an entrepreneurial state relying on innovation and creativity,” Minister of Finance Lim Guan Eng said in his maiden budget speech on November 2 2018.

40 Malaysia Entrepreneur Development

Importance is placed in embracing the digital economy. To support this, the government has proposed in the following initiatives: • Various venture capital funds managed

by Government agencies will be streamlined and made more efficient in delivering capital to companies in various stages of financing needs. Funding disbursements will be tied to the companies’ ability to secure matching funds from the private sector.

• Government-linked investment funds will

allocate RM2 billion in matching funds to co-invest with the private equity and venture capital funds.

• The Government will allocate RM50

million to set up a co-investment fund to invest alongside private investors

• The Capital Markets and Services

(Prescription of Securities) Guidelines will be gazetted early next year to create a regulatory framework to approve and monitor Digital Coin and Token Exchanges.

• Malaysia will be promoted as a hub and pioneer of the bond and sukuk markets.

• To support the growth of the digital

economy, the Government will launch the National Fibre Connectivity Plan in 2019 with an allocation of RM1 billion.

Small and Medium Enterprises (SMEs) makes up 98.5% of businesses in the country. To ensure that they continue to thrive the Government will implement the following measures: • A RM4.5 billion SME Loan Fund will be made

available via commercial financial institutions with a 60% guarantee from Skim Jaminan Pembiayaan Perniagaan, including RM1 billion for Bumiputera SMEs.

• The corporate income tax rate for taxable income

of up to RM500,000 and SMEs with less than RM2.5 million in paid up capital, will be reduced from 18% to 17%.

• The Government will encourage exports through

financing by EXIM Bank by making available RM2 billion worth of credit and takaful facilities to the SME exports.

• The Government will allocate RM100 million to

upgrade the capability of SMEs in the halal industry.

• A RM1 billion SME Syariah Compliant Financing

Scheme will be made available via Islamic financial institutions. The Government will provide a subsidy of 2% profit rate.

• Permodalan Usahawan Malaysia Berhad will also

make available RM200 million for the wholesale and retail industry, as well as for the purchase of business premises to be rented to Bumiputera SMEs.

• Another RM100 million is allocated to Tekun to

To accelerate the adoption of Industry 4.0: • The Government will allocate RM210

million from 2019 to 2021 to support the transition and migration to Industry 4.0. We will assist the first 500 SMEs to carry out the readiness assessment to migrate to Industry 4.0 platforms via Malaysia Productivity Corporation.

• The Government will provide RM2 million

in the Knowledge Resource for Science and Technology Excellence for better collaboration between public and private sector. Also 250 facilities and 1,200 scientific 46 equipment and research data will be available for the private sector to access and share, and a Researcher-Mapping program will be created to place at least 100 researchers with the private sector.

• For SMEs to invest in automation and

modernisation, RM2 billion will be allocated under the Business Loan Guarantee Scheme. The Government will provide guarantees of up to 70%.

• A RM3 billion Industry Digitalisation

Transformation Fund will be created with a subsidised interest rate of 2% under Bank Pembangunan Malaysia Bhd.

• MIDA will continue to provide matching

finance small entrepreneurs.

grants through its High Impact Fund with a specific emphasis of Industry 4.0 initiatives.

initiate a Buy Malaysian First campaign to support local products and services.

development in Subang as a world-class aerospace industry hub.

• The Government will allocate RM20 million to

• Khazanah will lead and develop an 80-acre

Malaysia Entrepreneur Development

F E AT U R E

DEVELOPING an Entrepreneurial MINDSET

By DR VICTOR SL TAN

t appears odd that in a hurried world, many corporate leaders are more preoccupied being busy rather than focusing on winning the business. They race from one meeting to another, talk about ideas without implementing them, do R& D without introducing a single new product or service into the market, spent money without justifying their returns and are involved in a convoluted and bureaucratic decision making process which slows down customer service. I would like to recommend seven strategies for these leaders to inculcate the entrepreneurial mindset.

INCULCATE A STRONG COMPETITIVE SPIRIT TO WIN

Nothing drives a sportsman or sportswoman more than a strong competitive spirit to win. A culture that encourages winning will drive people to win. That means recognising true winners. True winners are people who achieve their targets, meet their deadlines, excel in their work and produce positive results. I have deliberately used the word “ true winners” because in the corporate world, there are winners who bag awards, bonuses, perks, promotions and salary increases by playing company politics rather than actually working and performing. If you are a golf fan and you watch

Dr Victor SL Tan is an international change authority who undertakes change management consulting and seminars. He is currently conducting training on Developing An Entrepreneurial Mindsets For Leaders. For comments, email him at victorsltan@ klscc.com or whatsapp him at 012-390 3168.

42 Malaysia Entrepreneur Development

Tiger Wood playing his game and winning, you will not doubt that it is clearly his excellent performance that enables him to win. In sports, the competitive spirit is strong because the rules of winning are clear and the winners are judged professionally and fairly. The rewards are directly contingent upon the performance of the sportsperson. Likewise, to inculcate a strong competitive spirit in the workplace, we need to have very clear rules of winning and fair assessment of the performers as well as justifiable rewards. Developing the entrepreneurial mindset must begin by inculcating a strong competitive spirit to win amongst the employees.

2 BUILD A DISCERNING UNDERSTANDING OF CUSTOMER NEEDS One of the ways to increase your business is by continuously increasing your understanding of your customers changing needs and coming up with ways to meet those needs quickly. To understand customers’ changing needs you need a systematic way of keeping tap of your customers. Talking to customers directly and noting their complaints, suggestions or ideas are good ways to understand their thinking. For companies with a huge customer base, an effective way to be in touch with the voice of customers is to undertake periodic customer satisfaction survey of a representative sample. Of course, a discerning understanding of customer needs can only be meaningful if appropriate actions are taken to address customer problems. What is most irritating to customers is the habit of asking them what problems they face and religiously recording them without doing anything about them. Understanding customer needs must go beyond listening and recording customer complaints, it must include not only problem resolution but also strategies for preventing similar problems in the future.

3 ACHIEVE SUPERIOR UNDERSTANDING OF COMPANY PRODUCTS & SERVICES One cannot have an entrepreneurial mindset if one does not know the company’s products and services. The more one knows about the uniqueness of one’s products and services, the more entrepreneurial one can become. It is only by knowing the special features of one’s products or services, can one know the competitive advantages. With a clear understanding of the competitive advantages of one’s products or services, you can then sell or market them more effectively. As a consultant, I have the habit of asking my clients what they think are the competitive advantages of their company’s products or services. About 85% of them do not know what they are. Corporate leaders need to emphasise the need for their staff to have a sound understanding of their company products and services. It is the role of every to staff to sell, market or promote the company’s products or services directly or indirectly at every opportunity available. Let no one say that the role of “selling” is only for the salesman.

WATCH OUT CONSISTENTLY FOR BOTTOM LINE PERFORMANCE

For an organisation to be financially sound, it has to consistently watch its bottom line performance. Financial soundness is important because if a company faces a financial crisis, for example, a cashflow problem, it may become insolvent over time and everything will come to a halt. The company might end up bankrupt. This is not to say that other areas are of lesser importance. People, processes and technology are also important. However, people, process and technology can only continue to be employed and deployed in the organisation as long as there is money to fund them. Watching the bottom line performance means looking at various ways to improve profitability. This may mean increasing productivity of staff, deploying a more effective investment strategy, improving cashflow management and more effective cost control.

DEVELOP AWARENESS OF CHANGES IN THE BUSINESS ENVIRONMENT

In this digital era where information is available at the touch of a button, there is no excuse for employees not to keep up with changes in the business environment. Organisations should allow people to access the relevant company and industry information through the full utilisation of information technology system. In this respect, appropriate policy on dissemination of information and sharing of information is critical. Information is only useful and powerful if it is accessible by people. It must also be relevant, accurate and timely. In this respect, it is useful for the company to develop a market intelligence system to gauge the changes in the marketplace. Thus, information about new products or services introduced in the marketplace is important. Likewise information on pricing and promotion strategies of competitors will also be useful. Information on industry changes such as regulations and their impact on business are also important. Constant monitoring of the changes in the business environment and providing feedback to relevant staff are an effective way to develop a keen awareness of what’s happening in the industry to enable the appropriate response to them.

ENABLE SPEEDY RESPONSE TO CHANGES

While speedy information is useful, it will only be fruitful if the decision making process to allow action to be taken are equally fast. Thus, leaders in organisations must find ways to break down the bureaucratic barriers to allow people to act quickly to address customer problems as well as other operational issues. The organisational structure should be streamlined to allow management to be closer to customers. This will enable faster flow of information for quicker communication of decisions to the staff below. To become more business-oriented, speedy actions are required in addressing pricing issues, terms of offer and other requests of customers. To do this, existing processes need to be redesigned to become more customer-focused rather than internal-oriented. As a consultant, I have observed that many organisations design processes that are more to their convenience rather than for their customers. The key to winning in the marketplace today is not about meeting customer needs, it is about responding to customer needs faster than the competitors.

CREATE A SENSE OF URGENCY TO IMPROVE BUSINESS

A good business is not good enough if it is not improving. Customers have increasing expectations with regard to quality of products and services. The only way to increase market share is to relentlessly improve every aspect of the business. Thus, a company must find ways to improve its quality of products, terms of offer, delivery process, customer service, information communication technology, cost effectiveness, knowledge and skills of its workforce, image and all other aspects of the business. Of course, every company will try to improve its business. The difference between a company which captures more market share and the one that loses its market share, is how fast it goes about improving its business. This is contingent on the ability of the company leaders to create a sense of urgency for people to take the appropriate actions quickly to bring about positive and productive improvements.

Malaysia Entrepreneur Development 43

F E AT U R E

A HELPING HAND FOR ENTREPRENEURS

The Malaysia Entrepreneurs’ Development Association, or Persatuan Usahawan Maju Malaysia (PUMM) is a multi-racial non-profit-making organisation. It was established in 1993 by a group of young entrepreneurs lead by Tan Sri Lee Kim Yew, CEO of Country Heights Bhd. It also had the support of the then and current prime minister Tun Dr Mahathir Mohamad.

UMM was formed with the objective of creating a valuable platform for entrepreneurs especially business owners from small and medium-sized industries, and small and medium-sized entrepreneurs. It is a platform to share knowledge and experience. It also can help facilitate new business opportunities through seminars, forums, workshops, business visits, business study trips, and many more. Since its formation, the association has worked closely with various government agencies to promote business and economic development in the country especially among the young entrepreneurs. PUMM has helped many young

M– Motivated

E– Engaging

entrepreneurs realise their vision of becoming an entrepreneur. It has also played an important role in contributing towards nation economic development. For instance, in 1999 PUMM played a role in forming national development policies. The then Prime Minister Dato’ Seri Dr Mahathir Mohamad invited the association to be a part of the Majlis Perundingan Ekonomi Negara Kedua, or MAPEN 2. This forum was aimed at restoring and building the country’s economic standing. To move with the time PUMM today seeks to reap the benefits of the information age by encouraging education facilities to be set up to cater for its manpower needs. In addition it also encourages young Malaysians to instil a stronger spirit in facing the challenges of globalisation.

The association’s core values can best be described through the acronym MEDA – Malaysia Entrepreneur Development Association.

44 Malaysia Entrepreneur Development

D– Distinctive

A– Accelerating

VISION

To be the leading development platform for entrepreneur in Malaysia and globally.

MISSION

To develop an ecosystem that inspire and grow Malaysian entrepreneurs and the community; to bridge, guide and share best business practices with aspiring entrepreneurs.

OBJECTIVES

• To encourage joint ventures among

young entrepreneurs of all races and to identify opportunities and “match” them to new and existing entrepreneurs or executives. • To assist members who aspire to start their business or who are already involved in business to have access to financial and non-financial resources. • To facilitate the establishment of strategic alliances and networks among entrepreneurs and executives of various races. • To mould an entrepreneurship and intrapreneurship culture that is positive, highly-moral and ethical. • To contribute towards international economic development and relations.

Following are the eight key objectives and the accompanying projects the new committee is committed to during their term in office:

Nurture aspiring Malaysian entrepreneurs – The Entrepreneur Colosseum (TEC)

Provide support, education and training in entrepreneurship – Entrepreneur Day/BOSS Academy

Promote and recognise entrepreneurs’ achievement – Asia Awards/Top 50 Entrepreneurs Awards

Create opportunities for the unfortunates – CARE (an offline and online marketplace)

Promote Malaysian culture with original music from Malaysia – Malaysia Original Music Week and Music Contest

Promote healthy entrepreneur lifestyle – Entrepreneur Run/ Entrepreneur Climb

Enhance connectivity and communication – Media night/ media corporate visits

Connecting Malaysian businesses and brands with Asean countries – World Entrepreneur Exhibition (WEE) and study tour

The New PUMM has also put forth its Key Performance Index and Goals for its two-year term. 1. Central committees and 7 state liaison KPI ✔ 8 major national events per year ✔ 1 small event each month ✔ 10 state events per year x 7 state ➢ More than 150 events in two years 2. Increase recruitment ✔ 23 central committee – 5 new members per year ✔ 7 state committees – 3 new members per year ✔ Corporate members (new) ➢ More than 20% membership increment 3. Target segment ✔ Aspiring Malaysian entrepreneurs and inspiring SMEs ✔ Corporate membership ➢ Bigger diversification on business sectors 4.The growth ✔ Grow from Malaysia to Asean ➢ Bigger business network beyond Malaysia 5. Patron and collaboration partners ✔ Expand media partners ✔ Expand business network ➢ Bigger exposure and awareness

MEMBERS STAND TO BENEFIT FROM JOINING PUMM

The Malaysia Entrepreneur Development Association, or Persatuan Ushawan Maju Malaysia, fondly known as PUMM, is 25 years this year. While the association has come a long way, its thousands of members too have grown and developed in the many areas of entrepreneurship. The association has proved to be an excellent avenue for those starting out in business to network, exchange ideas, share resources and promote healthy growth within the country and even abroad. Following are membership privileges and benefits:

Access to the latest information about business in various industries and commerce.

Obtain latest information on plans and policies announced by the government.

Opportunities to attend conferences, exhibitions and business events to develop and explore business networking.

Overseas business opportunities and study tours/ inter-companies study visits.

Collaborations in the form of joint marketing and shared resources among PUMM members.

Participate in seminars, conferences and events organised by PUMM at preferential rate.

Free copy of PUMM publication, which includes the latest information on economic, government policies and PUMM’s activities.

Malaysia Entrepreneur Development 45

F E AT U R E

TAKING YOU TO THE NEXT LEVEL

https://pumm.my

On September 21 PUMM launched its new website – pumm.my – with the homepage proudly featuring a group shot of the new committee looking sharp in their suits and blue ties.

he site has incorporated a powerful tagline – To take entrepreneurship to the next level. This cannot be more apt, as the site – in time to come – hopes to empower members and the public with up-to-date information on all things related to entrepreneurship. “It is about time PUMM had a website dedicated to its events, providing news curated specifically for entrepreneurs, information on joining PUMM, and how to get in touch with us, among others,” said Dato See Kok Seng, President of PUMM.

“The website can in many ways help us achieve our eight key objectives.” Dato See Kok Seng, President of PUMM

The website also highlights the eight key objectives of the association, namely:

To nurture aspiring Malaysian entrepreneurs.

To provide support, education and training in entrepreneurship.

46 Malaysia Entrepreneur Development

To create opportunities for the unfortunate.

To promote and recognise entrepreneurs’ achievements.

To promote a healthy entrepreneur lifestyle.

To promote a Malaysian culture with original local music.

To enhance connectivity and communication.

To connect Malaysia businesses and brands to Asean.

CALENDAR UPCOMING EVENTS 2018

2019

PUMM Installation Night

Installation Night for PUMM Selangor

The theme for the evening is A Sterling Future

NOV

Corporate Visit

NOV

MAC 2019 Forum

MAC

Digital Marketing Talk and Christmas Party

DEC

SME/PUMM Entrepreneur Run

JUL

SME Seminar 3.0/Mid-Autumn Festival

SEP

Corporate Visit 2

NOV

2020

JAN

Corporate Visit 3/ New Yearâ&#x20AC;&#x2122;s Charity Party

Malaysia Entrepreneur Development 47

WORDS TO REMEMBER FROM ENTREPRENEURS

No entrepreneur starts off with a bang. Here are some words to live by from successful entrepreneurs around the world.

“What makes you better than your competitors? I believe they are smarter than me, but they have a messy night life, while I work hard; my horses run faster than theirs.” Robert Kuok, Malaysia’s richest man

“What do you need to start a business? Three simple things: know your product better than anyone, know your customer and have a burning desire to succeed.” Dave Thomas, Founder of Wendy’s

“Always think outside the box and embrace opportunities that appear, wherever they might be.” Lakshmi Mittal, Chairman and CEO of ArcelorMittal

“You don’t need to be a genius or a visionary or even a college graduate, for that matter, to be successful. You just need a framework and a dream.” Michael Dell, founder of Dell

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Thomas Edison, the greatest inventor/ entrepreneur of the 20th century

“It is not the strongest species that survive, nor the most intelligent but the most responsive to change.” Charles Darwin, entrepreneur and scientist famous for the Theory of Evolution

“You don’t learn to walk by following the rules. You learn by doing and falling over.” Richard Branson, founder of Virgin Group, business magnate, investor

“I only know of the kerbau (buffalo) way, that is, to work hard and to wait for the rain.” Mark Chang, founder of JobStreet (a Malaysian company), Southeast Asia’s largest online recruitment site which currently serves 80,000 corporate customers and 11 million job seekers

“If you can do it, you can dream it.” Walt Disney, founder of The Walt Disney Company, creator of Mickey Mouse

48 Malaysia Entrepreneur Development