EUMCCI Review|Vol 4|No 3|2016|HE Maria Castillo Fernandez

Review

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VOL 4 / NO 3 / 2016

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NEW EU AMBASSADOR TO MALAYSIA, MRS MARIA CASTILLO FERNANDEZ On investing in partnerships, Brexit & the future of free trade Boosting the Green Agenda EU Pavilion, a strong presence at IGEM 2016

Smart Cities The future of Malaysia?

MITI’s Secretary General Datuk J. Jayasiri Malaysia’s approach in international trade

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Editor’s Note An End To A Turbulent Year

What a rollercoaster of a year 2016 has been! Everyone thought that Brexit was the seismic event of the year. And then in one of the biggest election surprises of the year (and in our lifetime), Donald Trump did the impossible: he overturned every prediction of the pollsters and pulled off a stunning victory against the much experienced Hillary Clinton.

With United Kingdom still yet to move ahead with negotiations for Brexit and as the world prepares for a Trump presidency, 2016 has been a year like none other. 2017 promises to be equally interesting with important elections coming up in France and Germany that will set the tone for Europe in the coming years.

In Malaysia, there has also been a quiet changeover in leadership in the Head of Delegation of the EU in Kuala Lumpur with the appointment of Mrs Maria Castillo Fernandez as the new Ambassador and Head of Delegation of the EU. EUMCCI extends a warm welcome of H.E. Castillo Fernandez and we look forward to a warm and fruitful relationship.

H.E. Castillo Fernandez took time off her busy schedule to grant us an interview where she talks about the free trade and its place in the world, and other issues.

Read the interview starting on page 4.

IGEM 2016, the largest green technology exhibition in Asia, once again had a very successful exhibition this year that saw more than 400 exhibitors from 30 countries taking part. As always, EUMCCI was there with the biggest pavilion that drew a lot of visitors and attention. In case you missed it, read about the happenings at the exhibition starting on page 8.

Will low oil prices stall the growth of renewable energy? Will the world turn its back on the investments and progress made in renewable and clean energy in favour of fossil fuels? The feature Will Renewables Still Win The Race? on page 12 answers these questions and more.

This year is coming to an end and for those of you planning for the year-end holidays, we wish you happy holidays.

Merry Christmas to our readers who celebrate Christmas and a Happy New Year!

Jennifer Chien Editor

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CONTENTS VOL 4 / NO 3 / 2016 1

Glory

2

Editor’s Note

3

From the CEO's Desk

4

Investing in Partnerships

8

IGEM 2016, Boosting the Green Agenda

12

Will Renewables Still Win the Race?

14

Finding the Right Fit

16

Ties that Bind: How Malaysia benefits from its EU partnership

19

MITI: Malaysia’s Approach in International Trade

22

Creating Synergy in Malaysia’s Healthcare Sector

24

Making a Splash in Green Technology

26

Smart Cities on the Rise

30

Country Focus: Finland

8

32

Implications of TPPA on IP in Malaysia

36

Destination, Paris

37

New Corporate Partners

39 Lifestyle 40 2017 Events Calendar

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From The CEO

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ROBERTO BENETELLO CEO

o say that 2016 has been a year of the unexpected is to put it mildly. If anything 2016 has taught us that the most unexpected things can happen and not to put our trust blindly on polls and experts. To know what’s happening on the ground, we need to go to the ground and listen to the various opinions of those whose views differ from ours.

In reshaping the EUMCCI to become the “Chamber of Chambers” and to be fully inclusive this is what we have done – “gone to the ground to listen to our members” – and the result is the new look of the Chamber which now represents more than 1,300 companies. It’s been one year since the Chamber has taken on this new avatar and so far it has got the thumbs up from members.

Where do we go from here? What does the Chamber has in store in 2017? The Board has solidified a strong plan for the coming year with working committees to identify pan-EU platforms for the mutual benefit of all EU companies. Our aim for 2017 is to showcase the positive impact of European companies on sustainable development, as well as to highlight to the EU the dynamism and opportunities in Southeast Asia.

EUMCCI is excited to welcome Mrs Maria Castillo Fernandez, the new Ambassador and Head of Delegation to the EU. Some of you would have already met her, but for those who haven’t, she will be one of our guests of honour during the Trade and Investment Forum, one of EUMCCI’s flagship events in April 2017.

Another favourite event of EUMCCI, the Tastes of Europe, will be back bigger and better in the second quarter of 2017 in the heart of Kuala Lumpur. The event promises to be different by showcasing not only European food and beverages but also culture. As always, there will also be exciting prizes in the lucky draw for the guests at the event.

The Europa Awards Gala Evening which recognises the achievements of European and Malaysian companies will be back in 2017. The evening will also be filled with exciting cultural performances and music. We will be giving more updates on this event in the coming issues of EUMCCI Review.

The main objective of the EUMCCI is to forge a closer engagement and partnership with the Malaysian Government.

In line with this there will be many events organised by the EUMCCI with key partners from the Malaysian Government in the sectors of growth in line with the 11th Malaysian Plan.

I wish all the readers celebrating Christmas a Merry Christmas and Happy Holidays.

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INVESTING IN PARTNERSHIPS The EU’s new Head of Delegation and Ambassador, Her Excellency Maria Castillo Fernandez, took time off her busy schedule to talk about her first impressions in Malaysia, her view of the world and her vision for the four-year mandate ahead of her.

By Fanny Bucheli-Rotter Photography V. Chanthiran

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mother of three and a hard-working woman in the highest echelon of diplomacy, H.E. Maria Castillo Fernandez is no stranger to tight schedules and demanding work loads. Having completed assignments in high-intensity locations such as Hong Kong and South Korea, she admits to being surprised at Malaysia’s dynamism. Not that she’s complaining, her first impression of her new workplace includes comments such as “very welcoming”, “dynamic”, “open to business” and “a lot of potential”. She is very impressed with the work Malaysia does, especially within the ASEAN region, “this is key to our relation with Malaysia”, she explains. Not missing a beat, she declares, “My main focus is to build up the relationship to a more mature agenda. We need to invest in people, businesses and institutions.

We need to invest in a long-term partnership, make a personal effort towards this goal.”

TRADE AGREEMENTS “We need to re-engage in our partnership with Malaysia,” she says, “at this point, it is below potential.”

But with new instruments, new partnership agreements, the EU has a new basis for discussion towards a wider agenda. She mentions political and security related issues as well as an extensive range of topics of much needed cooperation like energy, science, innovation, and the environment. The Free Trade Agreement talks need to be re-

launched and finalised, Forest Law Enforcement, Governance and Trade (FLEGT) agreements regarding sustainable timber production are in the picture, student and academic exchanges, as well as chamber exchanges, are immensely important and key components to the growth of both Europe and the ASEAN region. “The EUMCCI is doing a very good job here, they are very visible,” Castillo Fernandez comments, but she stresses that they can’t do it alone, they need the cooperation of the other chambers.

On the educational exchange, Castillo Fernandez elaborates briefly on the European model of the Erasmus program, where many European students take part in a cultural and academic exchange.

“My three children are doing the same,” she says, “It’s something so enriching.” It is of major importance to foster a relationship of students, academics and business leaders from different countries, cultures, and backgrounds. “It gives the young generation an intimate understanding of what drives the people of a foreign nation, it gives them an edge and it gives them compassion. But here again,” she states, “It has to be a collaboration of all the 28 European nations and Malaysia.”

GLOBAL ISSUES Addressing major events in the past few months, Brexit for one, the American presidential election as another, Castillo Fernandez says that both events have the potential EUMCCI REVIEW

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Cover Story to change the landscape of not only the West but the world economy as a whole. Whether these changes will be for better or for worse will remain to be seen. At the same time, “Europe is still 28 countries,” she says, “this is not going to change today or tomorrow.”

“The United Kingdom is still part of us with the same rights and obligations as the rest of us. This will not change until the negotiations are finalised.

That will take some time.”

She points out that issues of economic development, climate change, environmental protection, terrorism and even the refugee crisis are global concerns. Europe faces all these problems, but so does the rest of the world. These are issues that have to be tackled by the EU, the USA, Asia and the rest of the world together.

On the other hand, uncertainties in one part of the world might well increase the demand for a stronger,

more unified Europe. “It is the will of our leaders in Europe to work more closely together, to be more united,” the EU’s top diplomat in Malaysia explains. “The world is asking for more Europe.” She also reiterates that, “this is why I come back to the need for more cooperation, more partnership, more investment in relationships and engagement with our partners who encounter the same issues we have.”

It has to be said that recent events indicate an undeniable move towards protectionism on the part of the USA, a sentiment that seems to be reciprocated by certain European countries. Despite this, Her Excellency remains optimistic; she stresses the importance of better explaining the benefits of trade cooperation and agreements in the region. “Even in Europe,” she says, “this is not a given. The fact that we can generate more that 30 million jobs related to exports outside of Europe is something people don’t believe.”

It is therefore of utmost importance that Europe, and the EU Delegation in Malaysia in particular, intensifies its efforts to follow a clear trade agenda.”

DOMESTIC REFORMS

“MY MAIN FOCUS IS TO BUILD UP THE RELATIONSHIP TO A MORE MATURE AGENDA. WE NEED TO INVEST IN PEOPLE, BUSINESSES AND INSTITUTIONS.” ~ THE EU’S NEW HEAD OF DELEGATION AND AMBASSADOR, HER EXCELLENCY MARIA CASTILLO FERNANDEZ

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Within Asia, she sees an increased interest in intensifying trade. “Free trade is beneficial for economies in general,” she knows. “But we need not only free trade, we need domestic reforms.” Malaysia has done exemplary work towards such reforms under the premise of the TPPA. However, free trade is only half the ticket, according to her. Free trade won’t evolve without fair trade.

Sustainable, fair and free trade for all are key messages that need to be heard and embraced in order for all the interested parties to move forward.

Labour rights, environmental protection, sustainable development, are issues that civil societies are demanding, there has to be a political will to embrace these topics in order for economic ties to be strengthened.

Sustainable development and economy have to start with education, she explains. These are topics that are becoming increasingly important here in Malaysia but they will only evolve

if the next generation grows up with these values ingrained in them. “We are promoting much more ambitious FTA’s with our partners now,” she says. But she also says that, regardless of TPPA, FTA or other agreements with foreign partners, Malaysia has an invested interest in pushing for domestic reforms, without which a positive economic growth won’t be achievable. “We are not going to make an agreement for the sake of an agreement. Our agreements are going to be ambitious, comprehensive, and substantive.”

COLLABORATION IS KEY Her appointment as head diplomat entails a lot more than politics, Her Excellency recognizes. It is the will to trade that often predates any political rapprochement. She can see very clear signs for a will to strengthen both economic as well as political ties between ASEAN and Europe, and Malaysia and Europe in particular. She mentions recent aviation negotiations, discussions that go well beyond the mere concern for flight. Aviation involves issues of border control, of airport management, of space management even. “This is an area where there is a lot of business and substance behind.”

Looking into future areas of collaboration between the EU and Malaysia, she also says, “this can be extended to the railway, to maritime.

Malaysia is an excellent place for such relations.” Much still needs to be addressed though, maritime security being one important factor. Piracy is a problem that affects a far greater number of economies than just the ones of geographical proximity.

With the appropriate political and economical will and support, great progress can be achieved. Her Excellency points out that, with a similar collaboration, piracy in Somalia and in the Gulf of Aden is now under control. An example of a little publicised success story of international collaboration, one that gives her an additional boost for her many tasks ahead here in Malaysia.

Malaysia is definitely on the right track as far as an economic cooperation with the EU is concerned.

Cover Story

What do you like to do in your free time?

Right now, I hunt for curtains, for Internet connection in my new home. I also like to travel in the region. There is a lot to be discovered here.

International corporations are reporting good cooperation and the location is stable. Malaysia is the preferred hub for many multinational companies. However, Her Excellency insists that SME’s form the actual backbone of the local economy and “they will have to be the economical component of the future”. The EUMCCI has a very good relationship with SME’s, giving them all the support and information they need. In fact, in her first six weeks in office, she has already had the opportunity to see the EUMCCI in action at three events in the fields of green technology, biomass and waste management and food safety respectively, each being important events facilitating dialogue and access to relevant information for both local and regional start-ups and SME’s.

SEEING THE BRIGHT SIDE Her Excellency feels that Malaysia and the ASEAN region have a more optimistic outlook. This might be partly due to the fact that some of the key challenges that have plagued the rest of the world this year, such as migration, terrorism and climate issues, haven’t touched this region with the same impact. “These are global issues.” It’s obvious that these

problems will need to be tackled internationally, and Malaysia is well aware of the fact that it will also need to be part of a solution. “It is about trying to see also the bright side in all the important challenges that we are facing.” She shares a very personal insight when she recounts how she was in Brussels during the recent terrorist attacks in March. “I had taken that very same Metro just 10 minutes before the explosion. When you are in these sorts of situations, you really understand how every day counts.” She says it made her even more aware of the importance of opening up to others, of helping one another, to engage and to invest in one another. “I always come back to these three issues of how we need to collaborate, engage and invest in partnerships.”

Her Excellency reiterates that her “main task here is to invest in businesses, in people, and in institutions. They are all equally important.” She also sees an increased need for the EUMCCI and the European Union Delegation to Malaysia to better advertise and communicate success stories.

“And I will try to provide many more success stories for Malaysia to advertise,” she smiles.

Do you plan on learning Bahasa Malaysia?

I will try to learn some, but learning languages gets harder as you get older.

Do you have a motto in life?

I am a people’s person. Relations is what changes things.

Do you have siblings?

Yes, I’m the eldest of four. I have one brother and two sisters.

What is your educational background?

I studied law in Spain and later European law in Belgium and Strasbourg. I always aspired to become a diplomat.

Do you have a favorite colour?

Red, and I like blue too. I always try to wear bright colours. We need to put some colour in our lives.

Are you curious about food?

I like to cook homemade Spanish food for guests at my home.

Do you have time for hobbies?

I play tennis and I swim. That’s why I have broad shoulders.

What do you do for relaxation?

I don’t know how to relax very well. This is on my ‘to-do’ list while I’m here.

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BOOSTING THE GREEN AGENDA When it comes to green, clean energy, Europe is ahead of the game. As such, the EU once again showcased its impressive pavilion at this year’s International Greentech & Eco Products Exhibition & Conference Malaysia, otherwise known as IGEM 2016.

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aking its appearance for the seventh consecutive year, the EU pavilion featured several SME exhibitors from Belgium, Poland, the Netherlands, Hungary, the Czech Republic and the Eetarp Engineering Group, a Singapore-based multi-national engineering company dealing in electrical safety, power quality and energy management. All showcased their latest products and green technologies in various disciplines such as waste water management, green mobility, food security and resource efficiency, among others.

Launching of the EU Pavilion by Datuk Seri Panglima Dr. Maximus Johnity Ongkili, and Mr. Roberto Benetello. Looking on are H.E. Mrs. Maria Castillo Fernandez, H.E. Rudolf Hykl (on Datuk Seri Dr. Ongkili's left) and H.E. Daniel Dargent (extreme right).

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The EU Pavilion was jointly launched by Datuk Seri Panglima Dr. Maximus Johnity Ongkili, the Minister of Energy, Green Technology and Water (KeTTHA) and CEO of EUMCCI, Mr. Roberto Benetello. Also at the launch were the newly-appointed Ambassador and Head of the Delegation of the European Union to Malaysia, H.E. Mrs Maria Castillo Fernandez, the Czech Republic Ambassador H.E. Rudolf Hykl and Belgian Ambassador H.E. Daniel Dargent, as well as other VIPs, officials from KeTTHA and exhibitors.

Mr. Benetello said that EU, a leader in green technology and renewable energy, has always been pushing for green expansion since “eco-efficient technologies are integral to a country’s fruitful growth”. He later presented Datuk Seri Panglima Dr. Ongkili with a copy of the Green Technology from Europe 2016, Success Stories from Europe.

The booklet, published by EUMCCI and given free to all visitors to the EU Pavilion, provides a summary on the green technology sector in the EU. It also provides an overview of the Smart Grid Technologies and Green Building scenario in Malaysia, and policy recommendations

by EUMCCI’s Green Building Committee.

The exhibition also provided an excellent platform for the European SME exhibitors, Ministry officials, as well as visitors to connect, exchange knowledge, explore business opportunities and source for the best solutions in the fast growing realm of Green Industry.

EUMCCI has been a strong supporter of IGEM since its inception in 2009 as IGEM has been promoting the best of green technology in Asia, Europe and the world. The

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Networking session. Datuk Seri Dr. Ongkili and Mr. Roberto Benetello with VIPs and ambassadors of EU countries.

event’s track record is impressive. So far the exhibitors have generated an astounding RM8.8 billion in business leads and attracted more than 300,000 visitors from over 50 countries.

This year’s IGEM drew over 400 exhibitors from 30 countries and targeted business leads of RM1.5 billion.

The event, co-organised by the Malaysian Green Technology Corporation (GreenTech Malaysia), is in fact, the largest green technology business and innovation platform in Asia to promote the growth of the green technology sector. The Green agenda features strongly in the 11th Malaysia Plan representing the country’s keen interest in stepping up its pledge to the environment and long-term sustainability. This is also in line with the European Commission’s 7th Environment Action Plan 2013-2020, aimed at creating resource-efficient and competitive low-carbon economies.

IGEM 2016, themed Green Business for Sustainability, was aimed at promoting and strengthening Malaysia as the hub for Green Technology and Industry within the ASEAN region. To this end, five key areas were identified and highlighted, namely, Green Energy, Transport and Building as well as Waste and Clean Water Technology & Management.

The ASEAN region is both a big manufacturer of energy sources as well as a contributor to carbon emissions.

With recent agreements focusing on a better mix of renewable energy, manufacturers, suppliers and innovators in the sector of green energy presented substantial opportunities for business and investment growth.

Similarly, construction and property development play a vital role in the economic makeup of ASEAN nations. Green building technologies supported by rating systems such as the Malaysian Green Building Index, Green Mark in Singapore and Indonesia’s Greenship to mention a few, will help promote cutting-edge technologies in the

Above: Mr. Roberto Bentello presents Datuk Seri Panglima Dr. Ongkili with a copy of the Green Technology from Europe 2016.

Left: SM Mahes (centre) of Avas Export – Import (M) Sdn Bhd and some of the exhibitors from the Czech Republic.

area of sustainable development, which showcased at this year’s IGEM. Later in the evening, Datuk Seri Panglima Dr. Ongkili and key officials from his Ministry mingled with EU exhibitors and local corporate leaders in the Green industry at a cocktail and networking session at the EU Pavilion.

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EU EXHIBITORS’ VIEWS O ne of the EU SME exhibitors was Thermowatt Energy and Building Ltd from Hungary. Judit Juhasz, the project manager, said the company is looking for new projects and also to collaborate with Malaysian companies. “There have been several enquiries from interested parties on what our company offers which is mainly recovering energy from wastewater to cool down or heat buildings. We will be following up on the leads that we have.”

Thermowatt developed a technological solution to harness and utilise energy in wastewater to heat or cool buildings in an environmental friendly and economical manner.

Judit Juhasz of Thermowatt.

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or the Netherlands Biomass & Green Energy Consortium, a first time exhibitor at the IGEM, it was an avenue to expand its network in palm oil biomass and find new opportunities for collaboration with companies, research institutes and governmental organisations in Malaysia. The Dutch embassy, which supports the consortium, has participated four times in IGEM. Lillan Henseler, Policy Officer / Liaison Officer Sustainable Energy, Embassy of the Kingdom of the Netherlands, said the companies and research institutes in the consortium are looking for collaboration opportunities with the Malaysian palm oil industry to mutually benefit from working together and to create wealth from waste.

“Netherlands has a strong focus on sustainability and innovation, so this fair is a good place to look for Malaysian partners. We have been able to expand our network with interesting contacts and the matchmaking sessions organised by EUMCCI were a good way to talk a bit longer with potential business partners. Besides that, it was good to learn more about other companies that work in the biomass sector.” She added that they are following up on some of new contacts.

According to the National Biomass Strategy 2020 of Malaysia, the utilisation of biomass can contribute to Malaysia’s GNI with RM30 billion by 2020. She pointed out that Dutch companies and research institutes are highly innovative and specialised in waste water treatment (POME), biomass to bio energy (POME, EFB, PKS) and the reduction of greenhouse gases.

Visitors to the booth were given a virtual reality experience of the country which was a crowd-puller.

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mpire Green Industries Sdn Bhd has been showcasing its soilless Vertical Greenery at IGEM for four years but this was the first time it participated in the EU Pavilion.

Empire Green is a soilless vertical garden and rooftop garden solution provider using a hydrophilic substrate product from Belgium called VYDRO hydrophilic substrate. Used in the construction of green roofs and vertical walls it is lighter and its holes retain more water. “It reduces your carbon footprint since it incorporates smart management of water and eco engineering,” said Jay Achamby, its Director. The company is now doing an urban farming project with a local UN representative, the DBKL and water work company of Malaysia. It will be one of the first soilless urban farms using vertical farming. “We can maximise yield using eco engineering and minimise land usage which is beneficial because land prices are high in the cities,” he said.

Achamby add that through exhibitions such as IGEM, “we keep creating awareness of green structural solution”.

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third time exhibitor at IGEM was Avas Export – Import (M)Sdn Bhd, the Malaysian representative of Avas Export Import from the Czech Republic. At the exhibition, the company presented Zeocem, a 100 per cent natural sediment material used in water purification and treatment, agriculture and heavy metal removal from industrial waste, among others. SM Mahes, the director of Avas Export – Import (M) Sdn Bhd, said their participation at IGEM was to further promote and create more awareness of their products.

The Embassy of the Czech Republic organised two events for its exhibitors with about 120 people comprising industry players as well as the general public.

“Both the events were very successful as there were many enquires from the people and we are pleased that we had good responses for our products,” said Mahes.

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Kevin Leong (left) of Eetarp and Mario Zerbe (rght) Head of Regional Office, Bender Asia Pacific Co. Ltd.

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irst time exhibitor, Eetarp, took the opportunity to create awareness of what the company offers in the Green industry. “Our Graphene Energy Management System (EMS) solution can help customer to better understand the energy consumption and power quality of their facilities/buildings.

IGEM was a good platform for us to make know what our company offers,” said Kevin Leong, Manager (Sales & Application) of Eetarp Engineering (M) Sdn Bhd. Apart from creating awareness, it also was an avenue to promote the company’s branding. “It was a fruitful event for us as we had enquiries from interested parties. We also met a few building owners who were quite keen to know more about EMS,” said Leong.

nother third time exhibitor was Symbiona Asia Pacific Sdn Bhd, a leader in the modern water and wastewater treatment technologies.

“With the right strategy, every IGEM we attend is an opportunity to drastically expand our company’s customer base. The people who attend IGEM tend to be motivated, interested in the products or services our company offers, and often ready to commit to a deal on the spot,” said Pearly Liew, Key Account Manager.

Taking part in the exhibition also raises awareness and strengthens Symbiona as a brand. “By using our exhibit strategically, we can position our company as being part of a niche within the market,” said Liew who added that there were many enquiries from various industries interested in Symbiona’s systems and technologies. The company’s ultimate goal is towards positioning itself as a Green Technology solutions provider for the ASEAN region.

Symbiona has done over 120 projects for industries and municipalities in Europe and Asia and now brings its expertise and knowledge to Southeast Asia. (see page 24 for details of Symbiona).

On how Symbiona can help Malaysia in the Green Industry, she said that the realisation of Green Industry is central to resolving today’s most pressing environmental challenges. “It is possible to realise Green Industry in tandem with income and job creation in developing countries, and to secure net contributions to poverty alleviation and sustainable industrial development. Our team, with its expertise, has the knowledge and experience having worked on projects for industry and municipalities in Europe and Asia, using simple or state-of-the art technologies. Our solutions turn issues into clients’ financial success. We define it as Return On Innovation Investment.”

Pearly Liew of Symbiona Asia Pacific Sdn Bhd.

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he Trade and Investment Promotion Section of the Embassy of the Republic of Poland has been a long time participant at IGEM promoting proven green technologies and solutions invented and created by Polish companies. Waste water management, special films for solar panels to increase their efficiency, LED lighting, production of pellets from biomass and energy efficient solutions for construction, among others, are some of the Green technologies and solution offered by the Polish companies, said Counsellor - Head of the Section, Mr. Artur Dabkowski.

“In 2012, we had a mission comprising 12 companies from Poland. We regard IGEM as a good platform for finding new opportunities and business cooperation in Malaysia. To have better knowledge of the market you need to “touch” it through participation, visiting sectoral events and having direct talks with the relevant industry players.”

Sharing experiences, providing information and solutions to tackle different environmental issues are some of the ways that can

help a country like Malaysia achieve its Green agenda. “We do it on a constant basis, bringing Polish companies closer to the Malaysian market. One such company is Symbiona,” said Dabkowski.

He added that the Green sector in Malaysia is still developing and there is a need to raise awareness in order to increase the application of good green solutions. “Improvement can be achieved, but only through close cooperation with business partners and creating a conducive environment to implement new solutions. IGEM seems to be one of such a platforms.”

He said that while IGEM is a good platform to exchange views and learn about new solutions and technologies in the green industry, the organisers may want to reconsider its current general formula of the exhibition.

“It should be aimed towards a higher level of specialisation in view of the fact that there is growing competition from the more specialised components in the Green sector. For example,, separate sections for lighting, water, laboratory devices and solutions.”

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WILL RENEWABLES STILL WIN THE RACE? Cumulative capacity additions by region

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Gas

1500GW

any green energy investors were holding 500GW their breath when oil prices plunged more 1000TWh than USD100 per barrel to hit the below $7.8tr $3.2tr 2012 USD50 mark from April 2014 to April2040 2015.

Renewable Fossil fuels & nuclear demand to 2040 LowPower oil prices werefrom seenEVs as one of the(TWh) biggest obstacles 2012 2040 500GW to the global sustainable energy sector with a potential Europe total installed capacity by technology (GW) Total investment in power generation to by 2040 to completely derail decarbonisation plans major and 60% $7.8tr $3.2tr 60% developing economies of the world. Market reaction was Zero-emission sourcesnot Renewable Fossil fuels & nuclear Zero-emission sources Coal to Gas Wind Solar Other however contrary what many were expecting: only 2012 did1500GW renewables growth not flinch, it remained resilient.

Europe total installed Europe US China Mexico Europe US Mexico China Share of total powerstellar capacity in 2040by Total investment in power generation to 2040 Share of total power capacity in 2040 In the US, clean-tech funds showed resilience outperforming the S&P. There were no interest pullbacks 150 80 or 1000TWh waves of bankruptcies. The situation baffled market watchers who asked “What is really happening.” According Europe US China Mexico Euro to Bloomberg’s New Energy Outlook Report 2016 (NEO The Global 100 60 Renewable Energy Picture By the Numbers 500GW 2016), coal and gas might stay cheap, but renewables still 150 1. Cost of onshore wind expected to fall 41% by 2040.

80 1 win the race on costs.

2. Solar PV to supply 15% of world’s electricity by 2040.

50 It is interesting to note that from now until 2040, $11.4 40 3. Solar PV will see an average USD135 billion invested per year trillion will be invested in power generation. Of that, $2.1 100 60 1 until 2040.

2012 2040 trillion will be spent on fossil fuels while $7.8 trillion will be 4.

China to add 195GW of coal plants in the next 5 years.

2016 2040 Europe total installed capacity by technology (GW) invested in renewable energy. This means that by 2040, 60% 2040electric 5. Electric2016 vehicle will contribute 2701TWh of additional Solar PV costs to 2040 ($/MWh) 50 40 5 of the global power capacity will come from zero-emission demand.

Wind costs to 2040 ($/MWh) 6. Additional electricity demand will equal 8% of world consumption. energy sources.

7. BY 2040, over 10% of global generating capacity will be from 2016 2040 small scale PV. Europe US Mexico China 2016 Solar8.PV costs to 2040 ($/MWh) Generation using wind and solar capacity to increase Gas Coal nine-fold by Wind costs to 2040 ( 15 2040.150 80 9. Europe to see major decarbonisation with renewables rising to 70% by 2040.

10 100 energy to make up nearly 2/3 of new power 60 10. Renewable Gas generation.

15 150 Source: Bloomberg New Energy Outlook (NEO) 2016 50

5 40

10 2016 2010 Wind costs ($/MWh) Evolution of to gas2040 prices ($/mmbtu)

2040 2016

Coal 150

100

50 2010 Evolution of coal prices ($/t)

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2016

2010

Malaysia’sEvolution Incentives to Spur Green Tech of coal prices ($/t)

2016

100

5 1. Investment Tax Allowance (ITA) of 100% of qualifying capital. 50

2. Projects such as renewable energy, energy efficiency, green building, green data centre, and waste management qualify 2010 for ITA. Evolution of coal price 2010 2016 3. Income tax exemption of 100% of statutory income from the Evolution prices ($/mmbtu) yearofofgas assessment 2013-2020.

4. Green technology services related to renewable energy, energy efficiency, electric vehicle (EV), green building, green data centre, green certification and verification, and green township can qualify for income tax exemption.

5. ITA of 100% of qualifying capital expenditure incurred on green technology asset.

6. ITA can be offset against 70% of statutory income and unutilised allowances can be carried forward.

Source: Malaysian Investment Development Authority

Worldwide Worldwide Europe RoW APAC Europe AMER AMER MEA MEA RoW APAC 8 POWER FINDINGS FROM NEO2016

1. Coal and gas prices to stay low.

2. Wind and solar costs to drop.

3. Asia-Pacific leads in investment.

4. Electric car boom is in sight.

5. Cheap batteries are abundant.

6. A limited ‘transition fuel’ role for gas outside of the US. 7. Coal will experience diverging trajectories.

8. USD5.3 trillion needed to manage power-sector emissions.

Source: Bloomberg New Energy Outlook 2016 Cumulative Cumulativecapacity capacityadditions additionsbybyregion region

2000TWh 2000TWh

1000TWh 1000TWh

2012 2012 Power Powerdemand demandfrom fromEVs EVstoto2040 2040(TWh) (TWh)

2040 2040

Worldwide

Affordable 3000TWh Wind and Solar Cost

The cost of energy generation from wind and solar have already shrunk on an accelerated basis over the recent years but experts have 2000TWh many reasons to believe that the trend will not slow down anytime soon. The race for better competitive prices will accelerate even quicker over the next 25 years. NEO 2016 pointed out that the costs 1000TWh for generating onshore wind and photovoltaics will drop by 41% and 60% respectively in the period to 2040. Those rates will surpass Bloomberg’s global average estimates for the two technologies in 2040 to USD46 per megawatt-hour for wind energy and USD40 $7.8tr $3.2tr $7.8tr $3.2tr 2012 2040 per megawatt-hour for solar energy.

All these is & thanks to the ources Renewable Fossil sources Renewable Fossilfuels fuels &nuclear nuclear Power demand from EVs to 2040 (TWh) increased efficiency of wind turbines and its capacity as well as the big shrinkage in capital expenditure disparitiestobetween different city Total acityinin2040 2040 Totalinvestment investmentininpower powergeneration generation to2040 2040 economies in solar energy production.

Coal Europe 1500GW

Gas

Wind

Solar

Other

AMER Europe Europe

MEA US US

RoW China China

APAC Mexico Mexico

Colossal Growth Asia Wind Pacific Coal Gas Solar Coal Gas Wind Solar

Worldwide

3000TWh Europe 80 80 2000TWh

100 100 500GW

60 60 1000TWh

50 50

40 40

2012 2040 2016 2040 2016 2040 Europe total installed capacity by technology (GW) Cumulative capacity additions by region Solar SolarPV PVcosts coststoto2040 2040($/MWh) ($/MWh)

Europe

US

China

Mexico Gas Gas

Other Other

While cheaper fuel prices will not derail plans for a greener energy mix 1500GW 1500GW in Asia, coal will still remain the biggest source of energy in this region through 2040. The abundant supply of seaborne and domestically supplied coal makes it a convenient source of energy. That said, it 1000TWh 1000TWh doesn’t imply that renewables will slow down, colossal growth is in fact making its way to Asia Pacific: installed capacity will triple and 500GW 500GW electricity generation will double. Renewables will make up nearly 2/3 or USD3.6 trillion of the 4890GW added over the next 25 years.

Onshore wind will be the most lucrative investment area expected to rake in about USD1.3 trillion into the region.

2012 2040 2012 Europe will see significant decarbonisation 2040 Meanwhile, with Europe total installed capacity by technology (GW) renewables rising to 70% of generation in 2040.

Solar accounts for Europe total installed capacity by technology (GW) almost half of all new capacity with rooftop systems accounting for the majority in the short to medium term.

150 150 1000TWh

Europe AMER Europe

US MEA US

China RoW China

Mexico APAC Mexico

2

1

2012

2040

Power demand from EVs to 2040 (TWh) 2016 2016 Cumulative capacity additions by region Wind Windcosts coststoto2040 2040($/MWh) ($/MWh)

2040 2040

Coal

3

Gas

Wind

Solar

Other Coal Coal

15 15 80

1500GW 150 150

10 10 60

1000TWh 100 100

1

55 40

500GW 50 50

5

$7.8tr

ources

city in 2040

3000TWh 3000TWh

$3.2tr

Renewable

60%

Fossil fuels & nuclear Zero-emission sources 2040 2016 2016

2016 2010 2010 Evolution ofto prices ($/mmbtu) Wind costs 2040 Evolution ofgas gas prices ($/mmbtu) Total investment in($/MWh) power generation to 2040 Share of total power capacity in 2040

Source: Bloomberg New Energy Outlook (NEO) 2016

2010 2010$7.8tr

$3.2tr

2016 2016

Renewable Fossil fuels & nuclear Evolution ofofcoal 2012 2040 Evolution coalprices prices($/t) ($/t) Europe total installed capacity by technology (GW) Total investment in power generation to 2040

EUMCCI REVIEW 150

Europe

US

China

Coal Mexico

1

Europe Europe

US US

China China

Mexico Mexico

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FINDING THE RIGHT FIT

On the sidelines of IFSEC Southeast Asia in KL, several EU companies joined a business matching programme to expand opportunities in Malaysia and the region, writes Khaw Chia Hui. Photos V. Chanthiran

T

he fourth edition of the region’s leading Security, Fire and Safety exhibition and conference, IFSEC Southeast Asia 2016 held at the KL Convention Centre, got off on a good start with more than 350 exhibitors from all over the world showcasing their latest products, services and technology.

It was also an opportunity for a dozen EU companies to take part in a business matching programme to expand and explore new markets in the region and in Malaysia.

EUMCCI CEO Mr. Roberto Benetello said business matching sessions help EU companies to meet local partners and clients, paving the way into new markets while introducing innovative products and services to the region.

He explained that this event is the region’s main pull for IFSEC-type companies that are based in the EU. In addition to meeting potential business partners, the

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representatives of the 12 companies could understand the industry’s ecosystem and gain insights into Malaysia and Southeast Asia.

Malaysia, he said, is ripe for an integrated structure that includes surveillance, biometric safety, access control, all pointing to the implementation of smart cities. Such smart cities will need solutions to IoT (Internet of Things), safety, mobility and education, among others. Many EU companies have cutting-edge products in those sectors but hardly any footprints in this region. Hence, this session is a good starting point.

The business matching session is a part of a project cofunded by EU under SEBSEAM and implemented by the EUMCCI. This session was supported by AICEP Portugal, the Malaysian-German Chamber of Commerce and the British Malaysian Chamber of Commerce. The Projects and Communication Officer of the Malaysian-German Chamber of Commerce and Industry, Mr. Thorsten Schmidt, shared that several German companies involved in the safety and security segments were interested in establishing a presence in Malaysia, especially as their regional hubs.

“We have a variety of companies here today, ranging from SMEs to large corporations. Some are looking to set up a regional hub while others are in search of partners and distributors,” he said.

One of the participating company was NGNS – Ingenious Solutions Lda, represented by CEO Mr. João Matos. The technology the company offers is very useful for the ASEAN region, seeing it is an integrated monitoring system against forest fires.

“Each installation covers a 15km radius, autonomous in providing real-time information on smoke, fires and their location. Our technology is currently being used in South America and Europe, we’re hoping to enter the Southeast Asian market by looking for business partners and

Mr. Thorsten Schmidt.

Mr. João Matos.

representatives. This session is a good starting point,” he said.

Meanwhile, at the other end of the security spectrum, Mr. Florian Lukavsky (left) and Mr. Martin Eiszner. are the Austrian white hat hackers, SEC Consult Group.

The company specialises in cybersecurity and is looking to have a footprint in Malaysia after doing so in Singapore and Thailand.

Director Mr. Florian Lukavsky and Technical Director Mr. Martin Eiszner have introduced Cybertrap, which can be used to combat advance persistent online threats linked to cybercrime. This being their first business matching programme in Malaysia, both are expecting to expand client base with their unique products.

“We’re recently incorporated in Malaysia after discovering that there is no one offering anything remotely similar to our products. We feel that this is a good time as Malaysia is moving towards the Internet of Things where information security is pertinent,” said Mr. Lukavsky.

Offering integrated homeland security systems is ONEX S.A. which is based in Greece. It provides solutions in IT security, defence, aviation, nanotechnology to countries around the world. ONEX is more interested to market its homeland security solutions, covering border surveillance, command controls, personal protection and defence vessels, among others.

“One of the reasons for our visit to Malaysia is to survey for a regional office in ASEAN. Our team have been reviewing studies and EUMCCI reports. Both Malaysia and Singapore are good choices,” said Defence & Aviation Sales Manager Mr. Labros Fotos.

“There is also talk of Malaysia adopting smart city technologies and concepts, and our company is interested in introducing our solutions in that area,” he said.

Mr. Labros Fotos.

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TIES THAT BIND HOW MALAYSIA BENEFITS FROM ITS EU PARTNERSHIP The newly appointed Bank Negara Governor, Datuk Muhammad Ibrahim, the first keynote speaker in this year's EUMCCI Luncheon Series, addresses current economic challenges in Malay sia and the region while noting EU’s contribution to the country’s economy.

By Khaw Chia Hui

DATE: 21 JULY 2016 PLACE: CONNEXION CONFERENCE & EVENT CENTRE, KUALA LUMPUR

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D

atuk Muhammad Ibrahim took the stage acknowledging the subdued global economy, and attributed it to several factors that included pronounced downside risk, unreturned investor confidence and cross border contagion and persistent low oil and commodity prices.

Political upheavals such as the Brexit saga, is expected to have negative effects on Europe and other parts of the world. He said if these issues were not handled well it would lead to long-term uncertainty, not only for the UK but its major trading partners.

“A financial crisis leads to investment loss, unemployment, low production and elevated levels of debt.

For regulators, it will mean that macroeconomic measures are limited. As the fiscal position of a country drops with commodity and exporters heavily affected, there will be greater demand for sound monetary policies from central banks to prop growth,” said Datuk Muhammad.

For emerging markets, challenges are worse as they are prone to excessive volatility and impacts the region they are in. Malaysia, he noted, had recorded stable and sustained growth average of 5.1% between 2000 and 2015.

Despite healthy numbers, Malaysia was also affected by the global economy. At the start of the year, the commodity markets suffered because of subdued demand but thanks to its agility and structural reforms, the economy remained sound.

“Malaysia needs to be more agile and inventive by modernising its financial sector to meet diverse need to remain resilient to external shocks and work towards fiscal consolidation.”

Forces of Change Datuk Muhammad noted that there are four forces of change that need a closer look into how they affect fiscal measures.

• In terms of demographics, fiscal measures should address an ageing society which would lead to diminished productivity. Policies should be in place to resolve this issue.

• Urbanisation contributes greatly to growth. The World Bank predicts that the world population will hit 5 billion by 2030. In Asia, megacities such as Shanghai, will see the most growth. Malaysia, too, will be affected by the growth of East Asia. While sprawling megacities contribute to growth, they will place a high strain on social services, residential requirements and transportation demands.

• The changing world climate is in an urgent need for a collective response. During a UN Summit in Paris, 195 countries were a part of a global climate treaty that would be realised by 2020. They had pledged to reduce carbon emissions.

“Progress is good and the use and development of renewable energy is promising. The EU is leading in the use of renewable energy and 95% of Germany’s energy demands are from renewable sources.

“Malaysia has natural resources in abundance and with the help of the EU, it should accelerate our move towards using renewable sources.”

• Technology, too, plays a great role in easing various

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financial services to the masses such as e-pay (electronic payment systems), Internet banking, and the emergence of fintech (financial technology).

The development of fintech, he stated, is a new business area with vast potential. However, it is in need of good governance to safeguard the interests of consumers.

Malaysia's framework on fintech would be ready soon and he hoped that it would promote innovation with the regulatory policies.

Datuk Muhammad is looking to the EU to help advance Malaysia's economic growth towards becoming a highincome nation. He said several liberalisation policies were being implemented in sectors such as health, transport, telecommunications and social services to breed strong competitiveness among key players.

“I welcome knowledge sharing to assist in mutual enhancement and growth so we can move up the value chain, increasing productivity, R&D and innovation.

“Malaysia is still a vibrant business environment, ranking number 18 in the Global Competitiveness Report 2015-2016, unveiled by the World Economic Forum last year. It is a strategic location for international companies to make Malaysia their regional hub. Policies are favourable despite grouses of talent scarcity. There is an opportunity for talent development when we collaborate with EU nations.” He cited the Asia-Europe Institute in Universiti Malaya as an example where the institute fosters exchange of students and scholars to develop better understanding of the histories, politics, economics, business and legal practices of both regions.

“Challenges came with great opportunities and I’d like to encourage EU and Malaysia to continue advancing mutually beneficial ties with improving economic integration and bilateral trade.”

Fielding Questions One of the issues raised by the audience was on Malaysia's competition against other ASEAN countries for foreign direct investment (FDI). Datuk Muhammad said that the bloc as a whole, is aggressively courting FDI and Malaysia is expected to do the same. However, it will not affect relations with other ASEAN countries.

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He added that Malaysia was commodity driven in the past but is now looking to move into knowledge based services. In place are also adaptive policies, partly driven by the private sector, which give the country an edge when it comes to promoting to investors.

“Malaysia has also invested in growing more talents and the government is open to create and nurture a good environment for that.”

To a question on Malaysia's competitive edge against Singapore in the development of fintech services, he said the fintech framework by Bank Negara would be released for public and industry feedback.

“It will not constrain fintech development but help providers to come up with innovative solutions. The framework is to set parameters, ensure transparency, cut bureaucratic red tape and provide guidance. The legislation can be amended and modified to fit future needs in the fintech sector,” he said.

On Bank Negara's measure to further boost consumption and exports, apart from the recent move to reduce Overnight Policy Rate (OPR), he said, “Whenever concerns arise, we will take action to address them. Growth in Q3 and Q4 is up compared to Q1 and Q2, while inflation rates are expected to be lower than now. The OPR move was announced in July so the country can reap benefits instead of in September which is when these decisions are made public. This is a pre-emptive approach.

“Unemployment is at 3.3% and lay-offs are industry specific. I expect consumption to be strong in Q3 and Q4. Malaysia needs to explore new sources for growth.

As for Bank Negara, most long-term decisions are structural in nature, and are continuous to keep the country's economy unique.”

On the provisions the government had regarding unemployed graduates, he stated that there was a need to make them more employable by looking at market demands. “Education policies should reflect market demands and institute structural changes. We also need to figure out how to wean off dependence on foreign labour.

Furthermore, businesses need to be automated, and not rely on labour intensive production. Malaysia needs such policies to address these issues.”

Feature

MALAYSIA’S APPROACH IN INTERNATIONAL TRADE Datuk J. Jayasiri, Secretary General of the Ministry of International Trade and Investment (MITI) shares about Malaysia’s approach in the international business arena, and the country’s plans to manoeuvre across an evolving business landscape.

By CHRISTINA THOMAS Photos V. Chanthiran

M

alaysia’s trade and investment priorities were heavily discussed at a luncheon graced

by Datuk J. Jayasiri, on 28 September 2016 where he explained to more than 80 guests from various industries, the government’s plan in ramping up the country’s international trade and investment activities. “We have embarked on a programme to enhance exports by engaging targeted approaches – one of which has been executed at the Malaysia Fest in Trafalgar Square, London,” he said.

The Malaysia promotion programme was done in an integrated manner where all the various ministries dealing with exports came together under one roof at the Fest.

Various investment seminars, and promotions for the country's finance sector services, among others, were also held at the same time.

Two more such events, which will be held in Sydney and Shanghai , have been planned for the year.

A National Export Council has also been set up by the Prime Minister’s Office to deal with various issues hindering exports. Emphasis has been given in promoting medical tourism due to the great potential that this sector holds. “We are making it easier for patients to come together with their families. We are looking at the whole value chain of medical tourism as one area for us to promote. This also means that we will allow foreign expertise in the medical area to practice in Malaysia,” he elaborated.

The education sector is another area of focus for MITI due to Malaysia’s linkages with foreign universities that draw students from abroad.

He also shared that Malaysia External Trade Development Corporation (MATRADE) will be EUMCCI REVIEW

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continuing with its trade missions to countries where the opportunities are encouraging. “We will continue to open up markets through free trade agreements. As for the Trans-Pacific Partnership Agreement (TPPA), we have signed the agreement and we are waiting for the process to be completed,” he said. The necessary amendments to the laws are being undertaken in order to effectively implement the agreement. Malaysia, through MITI, is also working with other participating countries to ensure the agreement is ratified within 24 months from the date of signing, in order to enforce the TPPA. “The EU Free Trade Agreement (EUFTA) was put on hold due to several issues, however we have addressed most of these issues, and I believe the Malaysia EUFTA is possible,” he explained. The EU is Malaysia’s largest trading partner and second-largest source of foreign direct investment. The trade deal was started on the sidelines of the Asia-Europe meeting in Brussels in 2010 but talks were stalled due to the focus on the TPPA talks.

INVESTMENTS Datuk Jayasiri said that for the first half of this year, investments totalled to RM88.4 billion, compared to RM135.9 billion in the corresponding period of last year.

“There has been a drop in investments. From RM88.4 billion approved, we expect 76,000 jobs to be created.

Malaysia is looking for quality investments, and high paying

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jobs and that will have multiplying effects,” he shared.

Despite the drop in numbers, Datuk Jayasiri said that a total of RM28.2 billion has been approved for the first half of 2016, which makes up 65 to 70 per cent of the amount approved for the whole of last year. “There is improvement in foreign direct investments. The 11th Malaysia Plan has been implemented and some of the areas that are being promoted are catalytic sectors such as chemicals, engineering and machinery, as well as equipment. In addition, we have two sub-sectors with high potential for growth and this is in medical devices and aerospace,” he said.

Datuk Jayasiri stated that as of August 2016, there are 264 projects in the pipeline with investments totalling RM30.8 billion in the manufacturing and services sectors.

This is expected to create an additional of 2,000 jobs.

SME DEVELOPMENT He echoed the government’s focus on the development of small and medium enterprises (SMEs). “About 90 per cent of our enterprises in Malaysia are SMEs and we want to internationalise more of them. This means getting them linked up with multinational companies,” he noted.

The aim is to get SMEs to participate in the global supply chain. SME Corporation, under the purview of MITI, offers numerous programmes in financial management and other hand-holding programmes, among others, assist SMEs in adopting to the changing business

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landscape. The objective of these initiatives is to raise the contribution of SMEs to the country’s GDP.

TALENT AND SKILLS DEVELOPMENT MITI works with universities and vocational schools as well as getting industries to link up with the universities to fulfil the demand for skilled workers. On foreign worker policies, Datuk Jayasiri said that the emphasis is to reduce the dependence on foreign labour. “We are targeting to bring the numbers of foreign workers down to 20 percent of the workforce by 2020. We are trying to get people with projects to source locally for expertise among local SMEs.”

QUERIES FROM THE FLOOR On a question about the TPPA being a threat or an opportunity for the EU, Datuk Jayasiri explained that within the TPPA there are many opportunities for Malaysian and Malaysian-based companies. “Certainly there will be challenges, especially for protected sectors. Almost 65 to 70 per cent are duty-free on a global basis, but we are mitigating that by phasing them out over a longer period,” he shared.

As for opportunities in TPPA, he said the automotive parts and components industry provides scope for business opportunities. “Car manufacturers have to source a huge percentage of their components from TPPA countries.

Malaysia has the potential of being the supplier because the other parts and components suppliers are in China, which is not part of the TPPA yet.” He also explained that issues such as the 1Procurement and Bumiputera policy, are very finely negotiated with the TPPA. On the slowdown of trade in Malaysia and the degree of impact caused by the oil and gas sector, Datuk Jayasiri pointed that the China-factor had resulted in the decline in trade for Malaysia. Prices of commodities and oil and gas have contributed much to the valuation of exports.

As for the bad publicity garnered by palm oil across the world, he said that a study by a university in the Netherlands indicated that palm oil does not cause heart issues. “The Malaysian Palm Oil board has a technical office in Brussels to serve the whole European community and neighbouring countries. We believe that there is a lot of technical and research work that we can do together,” he stressed.

To a question on Malaysia’s decline in ranks where ease of doing business is concerned, he said that even though Malaysia had dropped 7 ranks in the competitiveness report, there are several positive points in the report as well.

“We are among the top ranking nations in the developing countries for Asia Pacific. We have actually improved in some areas and declined in others. However we will continue to strive for a balance,” he said.

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CREATING SYNERGY IN MALAYSIA’S HEALTHCARE SECTOR Datuk Dr. Noor Hisham bin Abdullah, Director General of the Ministry of Health Malaysia (MOH), was the guest speaker at a breakfast dialogue organised

by EUMCCI held on 9 September 2016. He spoke of the challenges in the healthcare system in Malaysia and the strategic thrusts that the Ministry has embarked on to address the various issues plaguing the healthcare sector.

By Christina Thomas Photos: V Chanthiran

B

etter healthcare, Datuk Dr. Noor Hisham said, is not only about the services rendered but hold a more universal perspective which involves empowering the public and creating more health-conscious people. He explained about the intricacies of the healthcare system and how the government welcomed collaboration between public and private healthcare providers in meeting the demands of Malaysia’s growing population. “Our intention is to optimise the public and private healthcare system where utilisation of services is concerned. It is all about integrating and converging these two streams of healthcare services,” he explained.

The private healthcare sector contributes about 2.2 per cent to the country’s gross domestic product while public healthcare contributes 2.4 per cent. Despite rapid growth in the country’s healthcare system over the last two decades, Datuk Dr. Noor Hisham acknowledged that there have been discrepancies in terms of human resources, as well as the

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distribution of equipment and facilities, which have caused the public and private sectors to diverge.

“In the past, the ratio used to be 1.9 beds per 1,000 population, but now we have increased to 2.5 beds per 1,000 population. Although there has been a significant improvement in both the public and private healthcare sectors, we are still short of 60,000 beds,” he noted.

Technology, new equipment and advancement in the pharmaceutical industry have resulted in healthcare costs escalating. In addition to that, the rates of noncommunicable diseases (NCD) and communicable diseases (CD) have also seen a spike, thus further burdening the healthcare system. “Our NCD rates are increasing rapidly, and patients today want better quality of care and safety,” said Datuk Dr. Noor Hisham.

There are also the issues of brain drain and a lack of inter-sectoral collaboration which slow down the progress of the healthcare sector. “The aging population is also

on the rise and due to demographics, costs of healthcare is also increasing rapidly. By 2030, 15 per cent of our population will be in the aging category, which is 60 years old and above.”

With the aging category increasing, the pressure is set to be heightened on the already burdened healthcare system in Malaysia. “Diabetes has increased over the last two decades, and Malaysia now ranks among the highest for obesity rates in Southeast Asia with 47.3 per cent of our population being obese in 2015,” he stated. With the increase in healthcare needs, the ratio of doctors per patient are still relatively low.

Today, 72 per cent of doctors in the country serve the public sector whilst 30 per cent are with the private sector.

QUESTIONS FROM THE FLOOR Sweden’s Ambassador to Malaysia, Dag Juhlin-Dannfelt, queried on the causes of the increase or prevalence of obesity in Malaysia, and ways to address this issue. Datuk Dr. Noor Hisham stated, “This is due to the quality and availability of food on a 24-hour basis.” The hot and humid weather also makes it less comfortable for people for walk or exercise outdoors. The government, he said, is coming up with sugar tax, reduction of subsidy for sugar, and is encouraging more activities in schools. He noted that it is also important to train youngsters to be more active and conscious of calorie intake in order to prevent NCD. On a question on whether the private sector can do more where wellness is concerned by putting in place more structured and systematic programmes, Datuk Dr. Noor Hisham suggested that employers should look into implementing continuous programmes on healthy lifestyles, and not just one-off efforts. “Often people attend preemployment check-ups and after that there is no continuous monitoring. After five or 10 years, there must be a plan to look into the health of employees.”

A representative from the Embassy of Finland posed a question on the aging population in the country, and the mind-sets of Malaysians in sending the older generation to nursing homes or retirement villages. Datuk Dr. Noor Hisham said that in Asia, the extended family has always cared for elders, however, in time to come that may change.

“Our children probably have a different perspective of taking care of the older generation. Pensions are set to dry up fast and we are looking into provided aged care by the public sector. We have discussed with our counterparts in Singapore and we are proposing complementing rehabilitation in the Iskandar Malaysia area, in terms of facilities which are feasible for aged care.”

On the number of private and public hospitals needed to bridge the gap of patient beds in Malaysia, he said the Ministry has embarked on the concept of clustering hospital services, whereby specialists are empowered to operate from multiple district hospitals. “We are also looking into lean management by reducing waiting time for patients. We have optimised our work processes and what used to take four months has now been reduced to three weeks, without having to increase human resources.

We are also pushing for greater utilisation of our 42 daycare centres and 15 ambulatory care centres.”

On the Voluntary Health Insurance (VHI) scheme, he said, “We have had a few discussions with insurance companies. We plan to start small whereby we can appoint our providers with contractual agreements. VHI will provide patients with upgraded services in the public sector, in terms of facilities, as well as better and longer coverage.

VHI is not a private entity but comes under MOH.” On the issue of digital health and the presence of Digital Health Information and data security policies, he advised that an Act has already been passed in Parliament.

“We are trying to integrate the public and private healthcare framework, and all information from clinics and hospitals will be channelled to the MyData Warehouse.

Policy makers will look into the data, filter it and improve the quality of healthcare. We are building an information highway and using more ICT for public education and awareness,” he explained.

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MAKING A SPLASH IN GREEN TECHNOLOGY Symbiona Asia Pacific Sdn Bhd, a Polish company, has carved a name for itself in Europe and Asia in green technology.

Photos: courtesy of Symbiona Asia Sdn Bhd

P

oland is said to be one of the leading countries from Eastern Europe that is paving the way in green technology not only in its own country but also abroad. Proof of Poland’s success in forging new grounds in green technology is the success of its home grown company Symbiona, a multinational technology provider for wastewater treatment and water reuse, which has a presence in Europe and Asia. Symbiona has had an office in Kuala Lumpur since 2015 and it has been a regular participant at the IGEM (International Greentech and Eco Products Exhibition & Conference Malaysia) from 2012.

Justyna Dziewota-Jablonska, Key Account Manager of Symbiona, tells Sharmila Valli Narayanan more about the company and its participation at IGEM.

Justyna DziewotaJablonska.

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Could you tell us a little bit about Symbiona – what does it specialise in?

Symbiona offers technologies that help industries and municipalities to gain profits from wastewater treatment, water reuse, anaerobic digestion and biogas treatment solutions. The company offers pilot trials and design and build of full scale systems/technologies as well as retrofitting and repowering of old or nonworking treatment plants. Our core competencies cover anaerobic and membrane technologies. These include membrane bioreactors as a replacement of conventional secondary clarifiers (tertiary treatment) or in membrane systems for up and down streams, anaerobic bioreactors for wastewater treatment, including anaerobic membrane bioreactors and AnoxyBed™ EGSB technologies and anaerobic digestion of sludge and organic waste including thermal hydrolysis plant (Dige Therm™), biogas treatment including biological and membrane separation and biogas drying.

Who are some of your clients?

Symbiona works with multi-national companies all over the world such as Coca-Cola, Takenaka, ReckittBenckiser, Agrana and Doehler, just to name a few. We have finished more than 120 projects for industries such as food and beverages, dairy (milk), electroplating, aviation, high-tech industries, pharma and cosmetics. We also offer our services for producers of natural resources such as the palm oil sector and public utilities.

Why did Symbiona choose Malaysia as its base in Southeast Asia?

After years of research on the market in Southeast Asia, we felt that Malaysia is the place to do business in this part of the world because of its central location in Southeast Asia, the attractive condition it offers to foreign investor and the fact that English is widely spoken here. And Kuala Lumpur with its excellent infrastructure and well-educated labour force was the ideal choice for our headquarters here in Malaysia.

What kind of projects is the company involved in Malaysia?

We are active in the wastewater treatment sector, sludge digestion and water recovery and reuse. The scope of our activities ranges from green consultancy, through design, to technology, delivery and start-up.

Symbiona acts mainly to provide the companies profit from their investments – be it in the form of reused water (no need for extra expenses when preparing potable water for production), or their own green energy (from biogas extracted from wastewater or waste) which results in huge savings in electricity bills or saving space in their location (no extra land needed thereby freeing the space for future expansion of the plant). In other words, Symbiona can think of many ways to assure our clients the quickest return from their investments in our services.

The Symbiona booth at IGEM.

How is Malaysia and the region responding to wastewater treatment and reuse and anaerobic wastewater/waste management?

I see a lot of progress in the acceptance of green technology as there is a growing awareness of the importance of environmental issues. Clients now purposefully ask for efficient solutions via green technology for issues such as lowering the cost of energy consumption.

However, some clients tend to ask for the simplest technology possible to achieve their “green goals” so to speak. Such solutions, while cheaper, might work, but it would not be the most efficient. In other words, while it costs more to invest in the best green technology, the returns are much more.

Why is it important for developing countries to take wastewater treatment and management seriously?

As I said before, installing a good system for wastewater treatment and management might be expensive at first, but it pays back very quickly and the benefits are tremendous.

There is a shortage of good, quality water and studies show that countries benefit from cutting down the usage of fossil fuels. Making use of renewable energy is essential for empowerment of developing countries. It gives them more independence – they become less reliant on fossil

fuel, especially if they have to import it. It saves the country money. Internally, renewable energy improves the quality of its citizens’ lives in terms of access to clean water even in the poorest areas and clean air. These two things – clean water and clean air are vital for the well-being of the people.

Why is IGEM important for companies like Symbiona?

We have been taking part in IGEM since 2012. IGEM has evolved to become one of the biggest green exhibitions in this part of the world so it is only natural for a company like ours to be a part of IGEM. IGEM gives companies like us a golden opportunity to meet with stakeholders from the entire region. It is an excellent venue to network and to get new business opportunities. Any green tech company that wants to make its presence felt in this region has to be a part of IGEM. That’s why I always encourage companies to be a part of IGEM. How has the visitor response been to Symbiona at IGEM so far?

The visitor response has been brilliant and we are very happy with it. The visitors love our technologies and many of them are surprised that such high technology is coming from Poland.

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SMART CITIES ON THE RISE The idea of Smart Cities is increasingly gaining more traction in the Malaysian market, but in order to ensure a sustainable and efficient Smart City, it requires the right support, knowledge and know-how.

By Chow Ee-Tan Photos V. Chanthiran

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mart infrastructure, Smart Technology, Smart Citizens and Smart Governance are the pillars necessary and imperative in creating a Smart City. These ideas and more were dissected and discussed at the European Smart Cities Exchange forum (ESCEF) held recently in, Kuala Lumpur.

Hosted by EUMCCI through its project “Support for European Business in South East Asian Markets – Malaysia Component” (SEBSEAM-M), the forum featured panelists from local authorities, major industry players as well as European speakers from the event technology sponsor, Indra Sistemas, and Barcelona Municipal Council.

CEO of EUMCCI Mr. Roberto Benetello said the forum and panel discussions provided a platform for the sharing of views and expertise on the topic, and hoped it will plant seed of ideas that will encourage the development and implementation of sustainable Malaysian Smart Cities.

Out of the 88 smart cities to flourish by 2025, 32 are expected to be located in the Asia Pacific region and 31 in Europe and Africa, he said. Strong leadership is needed to

create a vision and collaborative mindset to realise those vision. Besides physical infrastructure and information technology, artificial intelligence and data analytics, there is a need to engage with local government and people in decision-making.

He quoted Communications and Multimedia Minister Datuk Seri Panglima Dr. Mohd Salleh Tun Said Keruak who said that “If Malaysia aspired to develop Smart Cities, it must be a pioneer and adopter of solutions aimed at improving the lives of citizens”.

Keynote speakers Datuk Nik Ahmad Faizul Abd Mallek spoke on ‘Smart Cities Implementation in Malaysia’ while Mr. Joan-Anton Sanchez de Juan, gave an overview of ‘Barcelona: a Smart City model’.

Datuk Nik, who is the Group Managing Director of MIGHT Technology Nurturing Sdn Bhd (MTN), said MTN’s objective is to empower high tech SMEs in strategic areas addressing urbanisation and climate change. Speaking from the industry’s point of view, he said MTN aligned their perspective to national level.

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FOUR PANEL SESSIONS DISCUSSED THE FOLLOWING TOPICS

1. What is Malaysia’s idea of a Smart City? What is Malaysia’s plans for Smart Cities?

2. The How-to’s of implementing a Smart City: Expert tips and experience in Smart Cities Implementation.

3. How does a city ensure Project Sustainability in a Smart City?

4. What makes a city, truly Smart?

“It is important to view cities as markets and the source of industrial growth that attracts investors and stakeholders,” he added.

Datuk Nik offered five steps for the implementing of a Smart City, a hybrid model that involves private and public partnership.

There must be a clear vision and strategic direction Have a Smart City Framework that addresses the economic, environmental and social developments of the cities.

A five-year Smart City Action Plan to provide good visibility for industries to invest in the city.

Smart City infrastructure project – a horizontal platform to integrate the verticals that prepare the city to be more innovative and global.

Implementation of the Smart City project that includes providing concession for privatization.

Meanwhile, Mr. Joan-Anton Sanchez de Juan spoke on the topics of vision generation, Barcelona Smart City model, Smart City strategy and international outlook. The former director of strategic analysis at the Mayor’s Office in Barcelona City Council, stressed on the importance of having a vision of a Smart City transformation through infrastructure, city management and technology.

“It is about building on a vision of what you want a city to be like in the future,” he said. “You need long-term strategies to build up your vision and these strategies must be aligned to the different programs that establish a smart model – what we call a Smart City governance model. It involves a huge number of organisations and people, from the external to internal levels.”

He cited the example of Barcelona, the first Smart City in Europe, where the vision is one of a self-sufficient city, productive neighbourhood with human spirit, interconnected, zero omission metropolis.

He said there needs to be citizen engagement, reunifying the area of urban planning to developing social integration, so that it opens up the collaborations of various agencies and private companies. The ultimate goal, however, is to improve the lives of the people.

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1. Tan Sri Dato’ Dr. Ramon V. Navaratnam, Corporate Advisor of the Sunway Group, Deputy Chairman of Sunway College, and Director of the Asian Strategy & Leadership.

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2. Mr. Anand Menon, Vice President, Head of Engineering and CTO, Smart Grid of Siemens Infrastructure & Cities Sector in ASEAN Cluster.

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PANELISTS:

1. Mr. Alberto Bernal Garcia, Director, Smart Communities and Territories Gloval Practice at India & Spain.

2. Dr. Fahmi Ngah, CEO, Selangor Economic Advisor and Deputy Programme Director for the Smart Selangor Devlivery Unit 3. Dr. Gerard Kho, Chief Marketing Officer of Medini Iskandar Malaysia Sdn. Bhd. 4. Puan Nik Mastura Diyana, Deputy Director with Dewan Bandaraya Kuala Lumpur (DBKL) Physical Urban Planning Department 5. Dr. Thomas Tang, Sustainability Director for AECOM Asia and the Managing Director for the Kuala Lumpur Centre for Sustainable Innovation.

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EXTRACTS FROM WHAT THE PANELISTS SAID:

DATUK DR. NIK AHMAD FAIZUL Need to look at how fast communities can react to challenges and how we can address issues of urbanization in the city. There is a need for collaborations.

Different cities require different sets of mindset, approach, and business model.

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DR. FAHMI NGAH The government has to be more responsive to allow channels for people to exchange ideas or voice complaints.

There has to be fusion and collaboration of the state and private sector to solve problems such as floods.

There should be measurable indices on whether we are progressing; employ technology for data collection.

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PUAN NIK MASTURA DIYANA DBKL is building a low carbon blue print, and engaging consultants to make KL more competitive.

Each project needs people’s participation to make it sustainable and liveable.

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DR. THOMAS TANG Smart City is about the liveability of a city: a self-sufficient, productive neighbourhood.

Smart Cities need to be affordable, and have connectivity and inclusiveness.

The concept of Economically Resilient Cities should be able to withstand economic shock. Smart Cities need to create jobs and livelihood, create economic and social opportunities.

It is about how cities evolve.

Every city has its challenges, and we are all getting there in our own pace.

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DR. GERARD KHO At Medini Iskandar, building population is the main challenge, thus the need to create and provide incentives to draw in population.

Need to be open-minded about collaborations. Engage people who are interested in building a city, especially those who work in the Green sector.

Engage the SME communities – support the businesses that will support the city.

Fund programs to teach the community about living in a Smart City.

Focus on long-term investments with long-term returns.

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MR. ALBERTO BERNAL GARCIA The priorities and capacities of every city are different, the most important factor is to know what the citizens really need.

A diagnosis should be made and we need a strong project management team and a road map.

Connectivity is important – focus on security, emergency and mobility, as well as energy efficiency and waste management.

There should be increased citizen participation.

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MR. ANAND MENON Important to have an operative system to manage and integrate the data that we receive, and use it to improve city services, such as mobility and traffic.

Improve connectivity such as public amenities and services, and communications, such as public WiFi. As elderly population is growing, we should offer social security services and ways to improve their welfare.

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COUNTRY FOCUS

REPUBLIC OF FINLAND

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inland is the eighth largest country in Europe and with a population of slightly more than five million, it is also the most sparsely populated country in the European Union. It was a largely an agrarian country until the 1950s, after which it rapidly became an industrialised nation. Two of the most well-known Finnish brands are Nokia (electronics and telecommunications) and Rovio (information technology and the company that gave the world, Angry Birds, one of the most successful games ever with over two billion downloads!), among others.

TRANSFORMATION FROM AN AGRICULTURAL COUNTRY TO AN INDUSTRIALISED ECONOMY One of the miracles of Finland is how it managed to switch from a largely agricultural economy in the mid 20th century to a highly industrialised economy by the late 20th century. The first phase of its industrialisation was led by forest industries, explains H.E. Petri Puhakka, Finland’s ambassador to Malaysia. The forest industries, also known as the “green gold”, paved the way for wood processing industries that started their operations in the 1870s. In the early 1900s, the mining industry started to grow and became an important export to the country.

The biggest impact in the industrialisation of Finland was the end of WWII. “Economic recovery after the Second World War was an important phase in the development of the country, and the harsh reparation payments imposed by the victors actually did much to stimulate the expansion of especially engineering and shipbuilding,” explains Puhakka.

“This enabled the economy to grow steadily in the 1980s and Finland had become a part of the western market economy.”

IMPORTANCE OF THE SERVICE INDUSTRY The service industry in Finland is very advanced and contributes a huge amount to the country’s GDP. Since Malaysia too wants to develop its service industry under its Economic Transformation Plan (ETP), what can it learn from Finland with regards to developing the service industry?

FINLAND AT A GLANCE Capital: Helsinki Official languages: Finnish and Swedish Currency: Euro Government: Unitary parliamentary constitutional republic President: Sauli Niinistö Prime Minister: Juha Sipilä Legislature: Eduskunta, the Parliament of Finland

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H.E. Petri Puhakka.

Puhakka elaborates on the service industry in Finland: “Even though the importance of the services industry is continually growing and services exports cover about a third of total exports, manufacturing still represents a very important part of our economy as well. But in this connection it is also important to notice that services often form part of the manufacturing trade. For example, in the sales of machinery, electronics and ICT, maintenance services are often included as part of the deal.”

Puhakka feels there is no one plan that fits all countries in the development of the service industry. “Every country needs to think carefully about what would be the suitable pace of liberating its service sector,” he says. “But there are some elements which would be worth considering, such as opening up trade to global competition, going through the regulatory framework and cutting unnecessary red tape, lifting restrictions on foreign ownership in order to bring in fresh capital and new innovative solutions which can lead to greater efficiency, to build on high standards of education and expertise and not rely on low wage levels.”

FINLAND’S EDUCATION SYSTEM Finland’s education system is the envy of the world. Many countries from around the world try to emulate it. One of the basic principles of Finnish education is that all people must have equal access to high-quality education and training. “The key words in the Finnish education policy are quality, efficiency, equity and internationalisation,” says Puhakka. “ In Finland everyone has the right to free basic education. Post-compulsory education is also free: there are no tuition fees in general and vocational upper secondary education, in universities of applied sciences or in universities. Education is primarily co-financed by the Government and local authorities.”

The education system thus ensures that the average Finn has a good basic standard of education and this has proved to be an advantage for Finland. Teacher training and education are taken very seriously: one can only become a teacher after going through four years of full-time university studies. Teaching as a profession has always been highly regarded among Finns. It is a profession of choice of some of the brightest and best students in Finland.

TRADE BETWEEN FINLAND AND MALAYSIA Before the financial crisis of 2008, trade between two countries had been steadily rising to nearly 200 million euros in both exports and imports. The decrease in trade was evident from 2010 onwards. “In the past few years Finnish exports to Malaysia have been less than 150 million euros and Finnish imports from Malaysia are around 170 million euros. Finnish exports consisted mainly of metals, paper products, machinery, electrical appliances and chemicals while imports from Malaysia consisted mainly of electronics, machinery and rubber. It is worth noting that some of the trade was transit trade going through Singapore and these figures do not show in the statistics,” explains Puhakka.

As far as investments from Finland to Malaysia are concerned, it is very difficult to tell the exact figures as the volume and scale of the investments vary a lot and not all are included in the statistics. “Some Finnish companies, mainly in the technology sector, have transferred part of their R&D operations to Malaysia as well as a sizable share of their production and are now employing hundreds of people here,” reveals Puhakka. “In total there are about 50 Finnish companies operating in Malaysia and the number has been increasing.”

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Famous Finns

ALVA AALTO: World famous architect, designer, sculptor and painter, considered to be one of the great designers of planning and as well as an advocate of mid-century modernism. He is Finland’s most famous architect. Among Scandinavian communities, he is known as the Father of Modernism. His work has been recognised globally and he has won numerous awards internationally, among them, the Royal Gold Medal from the Royal Institute of British Architects and Gold Medal from the American Institute of Architects.

PAAVO JOHANNES NURMI: Nicknamed the ‘Flying Finn’ he is one of the greatest athletes in the world and a legend in the world of distance running. His record of nine gold medals and three silver medals in three Olympic games in early 20th century (1920, 1924, 1928) remains unbeaten. He has influenced future generations of middle and long distance runners and has made running a major international sport.

JEAN SIBELIUS: Finland’s best known and greatest composer, who through his music, helped Finland develop its national identity at a time when it was dominated by Russia. Among his well-known works are the Finlandia and the Karelia Suite.

LINUS TORVALDS: This Finnish software engineer created and developed the Linux kernel which became the kernel for operating systems such as the Linux operating system, Android and Chrome OS. In 2012, he was awarded the Millenium Technology Prize along with Shinya Yamanaka. The honour is the technology’s equivalent of the Nobel Prize.

MARTTI AHTISAARI: This Finnish politician also became the 10th President of Finland (1994-2000). He is more well-known as a United Nations diplomat and mediator and has played a part in resolving many conflicts around the world such as Namibia, Aceh, Kosovo, Iraq and many other places. He was the United Nations Special Envoy for Kosovo. In 2008 he was awarded the Nobel Peace Prize “for his efforts on several continents and over more than three decades to resolve international conflicts”.

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INVESTMENT OPPORTUNITIES FOR MALAYSIANS IN FINLAND Finland is well-known for its world-class expertise in sectors such as clean technology, forestry, metal and machinery manufacturing, ICT industry and services, and health and wellbeing. “International investors and companies can benefit from the clusters and centres of expertise in these business sectors that aim to maximise the benefits of research, networking and international cooperation,” adds Puhakka. “The Finnish government is business-friendly, and the country has a developed infrastructure, a skilled

workforce and competitive operating costs. Red tape is minimal and Finland is one of the least corrupt countries in the world according to Transparency International.”

Furthermore, foreign-companies can benefit from government investment incentives and access to the latest research from the extensive cooperation between Finnish universities and the private sector. “As one of the most competitive and open economies in the world, Finland has a great deal to offer foreign investors,” says Puhakka.

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IMPLICATIONS OF TPPA ON IP IN MALAYSIA In view of the magnitude of the Trans-Pacific Partnership Agreement (TPPA) document as a whole, Intellectual Property (IP) might come across as a small part of said agreement. Yet its importance for domestic trade and investment cannot be underestimated. To provide a better understand of the subject, the EUMCCI organised a well-attended and lively seminar on the various points of implication of the TPPA on IP rules and legislature in Malaysia.

By Fanny Bucheli-Rotter Photos V. Chanthiran

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UMCCI Chairman Mr. Roberto Benetello in his opening address pointed out that while TPPA has been much discussed recently, many companies can’t quite fathom the full implications it will have on businesses. “We hope this seminar will help our members to be better prepared for the years ahead,” he offered.

Head of EUMCCI’s IPR committee, Mr. Chew Phye Keat of Raja, Darryl & Loh, said that all 12 signatory states are bound by a two-year ratification period in which at least six of them – economies that account for 85% of the combined GDP of these nations – must approve the final text for the deal to be implemented. Given their respective sizes, this means that the US and Japan must ratify the papers for the agreement to be realised.

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TPPA In Relation To IP The umbrella objective of TPPA in relation to Intellectual Property is stated in Article 18.2 of the agreement and reads as follows: “The protection and enforcement of intellectual property rights should contribute to the promotion of technological innovation and to the transfer and dissemination of technology, to the mutual advantage of producers and users of technological knowledge and in a manner conducive to social and economic welfare, and to a balance of rights and obligations.” Throughout the presentations and the panel discussion it was made abundantly clear that, while the TPPA requires new or more extensive legislation, its goal is to enhance and propel new business opportunities and not to cripple them.

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TPPA In Relation To Patents, Data Exclusivity, Enforcement and Trade Secrets Muhammad Azrul Abdul Hamid, Partner at Wong Jin Nee & Teo Advocates and Solicitors, demonstrated that many of the pre-existing Malaysian regulations on IP are in accordance with TPPA already; drastic changes are therefore not needed. There is, however, a need for fine-tuning and extending in some areas of legislature in order to achieve an up-to-date and effective promotion and protection of intellectual property rights in Malaysia.

It became quite apparent to the crowd in attendance that such changes would be important with or even without TPPA. As Intellectual property is such a vibrant aspect of any economy, new regulations, better adapted to the signs of the times, are “de rigueur� either way.

Patents Patent registrations procedures, Azrul explained, needed to be streamlined as TPPA regulations specifically demanded such registrations to be completed in a timely manner, that is, within two years. IP interests concern the pharmaceutical industry in particular; specifically the ongoing competition between original medicinal products and their generic counterparts. As Azrul elaborated, a sped up registration procedure protects the original manufacturer and is therefore a welcome change in local legislature.

Data Exclusivity Data exclusivity protection, another important concern of the pharmaceutical industry is well covered under domestic law and in compliance with TPPA provisions. Clinical test results, primordial in filing for application of new products cannot be used by third parties for five years and gives the manufacturer of the original medicine ample time to recover R&D costs before biosimilars flood the market.

Enforcement Azrul also touched on the subject of enforcement, as it is stated in the TPPA Article 18.73. In theory, he elaborated, most common law countries have enforcement procedures anchored in their legislation that are in accordance with TPPA. Malaysia is no exception to this trend. Illegal copies of branded items need to be seized when they enter or even when they transit through Malaysian entry points, infrastructure used in the production and distribution of such ware needs to be seized as well. But, he went on, due to its proximity to some contraband manufacturing countries, Malaysia needs to enhance its policies as well as its manpower in respect to domestic border measures.

Trade Secrets There is the issue of trade secrets, or hacking, as it is more commonly referred to. As this is a fairly new EUMCCI REVIEW

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phenomenon, the partnership agreement incorporates new countermeasures that need to be adopted by most signatory countries, since their regulations, just like Malaysia’s, predate this subcategory of IP protection rules.

Trademarks, GI’s, Copyright, ISP’s and Industrial Design Mr. Indran Shanmuganathan, Partner at Shearn Delamore & Co, gave a clear picture of the otherwise complex subjects comprising the TPPA implications on IP protection.

Intellectual property comprises patents, trademarks, copyrights, industrial designs and geographical indications.

While Malaysia’s IP laws conform to international standards, most of them date from the 80’s and 90’s. TPPA offers partner countries the opportunity to modernise and expand their laws in a bid to cover new aspects of the relevant industries.

Trademarks Mr. Indran explained that only visual, two-dimensional renderings can be protected under the local trademark act of 1976. A sound, a jingle, like the universally recognisable musical piece that introduces every 20th Century Fox movie, cannot be protected as a trademark, although it is just that, an entity that instantly binds a product to its brand. How about the smell that flows out of every “Lovely Lace” shop door or the coconut scent that welcomes you into a Flip Flop Shop?

The shape of the Coca Cola bottle, while a visual, and is 3D,

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is not covered by domestic IP protection legislation. TPPA regulations are going further and propose covering all these new eventualities.

He also elaborated on the somewhat restrictive trademark provisions that make registration tedious and costly in Malaysia. For instance, if McDonald’s is a registered trademark for restaurants, it is perfectly legal to open a McDonald’s hotel or preschool or whatever else; unless the famous fast food restaurant has registered separate trademarks in every possible area of foreseeable use. Maybe McDonald’s has actually done that, but for a local SME this would inevitably break the bank. Under TPPA, the trademark protection will extend to other scopes of operation and therefore better serve the local market.

Geographical Indications Under TPPA provisions, Geographical Indications (GI) will be easier to manage, and therefore not just imports such as Champagne will be protected, but also exports such as Sarawak pepper or Sabah batik.

Copyright & Internet Service Providers Even though Malaysia’s Copyright Act dates back to 1987, it is quite similar to the newly proposed TPPA protection laws, said Indran. The duration of protection extending from 50 years to 70 years after an author’s death being the only difference. The same goes for the aspect of Internet Service

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Providers’ definition and handling. This being a fairly new facet of IP, Malaysian legislature is very adequate and up to date, according to Indran.

A lively panel discussion, following a short tea break, provided even more insight into the topic with the panel answering questions from the floor.

US Priorities vs EU Priorities Ms. Sandra Callagan, Trade & Economic Counselor, EU Delegation to Malaysia, pointed out that the IP implications of TPPA were mostly geared towards US interests. The fact that pharmaceuticals take such a large portion of the agreement is partly a result of heavy US lobbying in this field. On the other hand GI is a very European aspiration, especially with countries such as France, Italy and Spain having many GI protected products which are traded freely in the US. She therefore stressed that, while there are many issues to be addressed within the TPPA still, it is an agreement that will strike a balance between different parties’ interests and make other trade agreements more efficiently reached.

Long Term Planning Ms. Nga Nguyen, from the South East Asia IPR SME Helpdesk Vietnam, had a very interesting perception to share with the audience. Having extensive insight into the Vietnamese TPPA negotiations, she was able to convene

the perspective of a developing country’s approach, one that will have some similarity with the Malaysian position.

She painted a very realistic picture of the commonality between the TPPA and the Eurocham Vietnam Free Trade Agreement (EVFTA) negotiations. She explained how international agreements always promote transparency and heavily restrict potential playing fields for unfair monopoly and dubious business practices. She acknowledged that, on the short term, IP protection laws as suggested by the TPPA will claim big losses to Vietnamese businesses. However, on the long term, she said that Vietnam knows that this is the price to pay for substantial gains in a 10-20 year plan.

Similar to Malaysia, Vietnam’s IP protection laws protect far more foreign IP rights than it serves local ones.

But here again, with the correct foresight, these regulations will, in time, protect mostly a domestic market.

Ms. Sandra Callagan made her views on IP laws and their long-term implications on Malaysia’s economy very clear.

“Malaysia is a country that depends on foreign investments,” she claimed, “and investors will only come to countries that can and will protect their intellectual property.” She explained how many European medium-sized businesses were burnt on the Chinese market because of a lack of enforcement of IP regulations. “A developing nation can’t afford to lose this kind of foreign investment,” she noted. Therefore, even if the TPPA needs to be balanced and is by no means perfect, it will be far more beneficial to the Malaysian economy.

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DESTINATION, PARIS

The Paris Convention & Visitors Bureau was on an exclusive sales mission recently to four Southeast Asian cities, including Kuala Lumpur, to tap into the growing outbound markets of the region.

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n the 4th annual sales mission organised by the bureau, 18 representatives from the French hospitality and tourism industry led by Paris Convention & Visitors Bureau’s Director of Marketing, Clement Laloux, and Patricia Barthelemy, the Leisure Marketing Manager of the Bureau, also visited Singapore, Bangkok, and Jakarta.

Southeast Asian markets are growing fast due to a rise in the middle-class population in this region. Thanks also to the rising income standards, many are going on vacations abroad. “Southeast Asia is an important market for us with the visitor numbers growing from this region. Since 2013, we have been intensifying our promotional efforts to this region,” said Barthelemy.

As a result of this, more than 30 million people visit Paris annually and most of them are from the United States and Europe. She added that most of them are leisure visitors and the balance are business

Patricia Barthelemy (centre) with her team and winner of lucky draw.

Yahn Fahy Galerie Lafayette with Agents.

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© Paris Tourist Office. Photographer : Amélie Dupont

travellers including those taking part in or attending conferences, seminars and exhibitions in the French capital.

“Every year Paris welcomes about 400,000 people from Malaysia, Thailand, Singapore and Indonesia, but from Asia as a while, China leads in terms of visitor arrivals,” said Barthelemy who added that the Bureau also has extensive campaigns to promote the city in mainland China, Hongkong, Taiwan, Japan, South Korea and India.

Barthelemy and her team had a fruitful meeting and networking sessions with about 40 major Malaysian operators in the outbound tourism industry. Among them were BMC Travel, Boustead Travel, Holiday Tours & Travel and Roystar Travel.

The purpose of the sales mission is to highlight the new and improved features Paris has to offer, apart from gathering updates and gaining a better understanding of the markets in terms of what the visitors from this region want or expect when they are in Paris and other places in France. With the information gathered during the networking session with industry players in the various countries, the Bureau is able adapt and respond to expectations of the visitors.

She pointed out that although there are no direct flights from Malaysia to the French capital city, Malaysia is still in the Bureau’s radar. “We see potential in this market, which is why we are going on with our marketing actions here and in the surrounding neighbouring countries.”

On the issue of security, in view of the recent spate of terrorist attacks on the city, Barthelemy said that although tourist arrivals were affected to a certain extent, "the safety of our visitors is important and security is tightened. The situation has since improved and it is slowing getting back to normal.”

Paris, she said, is constantly reinventing itself to attract more visitors. “It continues to be a great city to visit. Most visitors to Paris stay in the city as it offers top and world-class tourist attractions and allows people to experience and enjoy French heritage through its arts, culture and cuisine, and shopping.”

One of the attractions the Bureau is promoting in its sales trips to the outbound markets in Asia is the capital city's eco-friendly image.

Entire areas in the city have been transformed to create greener, healthier surroundings. The Seine riverbanks has been redeveloped and now has a 4.5-hectare promenade with recreational facilities for pedestrians and cyclists. Car traffic has also been at from most of the Place de la République and replaced with trees and playgrounds. The Les Halles, a well-known shopping area, has redesigned gardens, an extensive pedestrian area, and a modernised shopping centre covered with a nature-inspired ‘canopy’.

New Corporate Partners

CMS SPA

Embassy of the Czech Republic

CMS designs, manufactures and sells high-tech special CNC machineries and production solutions for various applications, in particular for the aerospace, automotive and marine industries.

The Embassy of the Czech Republic in Kuala Lumpur provides a wide array of services aimed at increasing and improving the business relations between the two countries. This includes disseminating information to the Czech business community about opportunities in Malaysia, export assistance to Czech businesses, organising business missions from the Czech Republic to Malaysia, increasing awareness of the Czech Republic as a business partner in Malaysia, and providing assistance to foreign businesses interested in investing in the Czech Republic.

Person-in-charge: Mr. Tony Delachi Address: Via Locatelli 49. 24019 Zogno (BG), Italy.

Tel: +39 0345 64111 Email: info@cmsindustries.it Website: www.cmsindustries.it

Person-in-Charge: Mr. Vojtech Hromek Address: 42/B, Intermark Vista Tower, 348, Jalan Tun Razak, 50400 Kuala Lumpur.

Tel: +603-2166 2900 Fax: +603-2166 5700 Email: kualalumpur@embassy.mzv.cz Website: www.mzv.cz/kualalumpur

Tan Chia Min & Partners

Tan Chia Min & Partners is an established legal firm that offers a range of legal services. The company’s main service areas are Franchising & Licensing Agreement, Application for Franchise License, Corporate Finance, Drafting M & A and Commercial Contracts, Civil & Corporate Litigation, Property Loan Transactions, Estate Matters, Commercial & Corporate Practice Group, Technology & Telecommunication, and also deals with Pharmaceutical and Health Supplements and Drug Registration.

Person-in-Charge: Mr. Dennis Tan Chia Min Address: Suite 33-01, 33rd Floor, Menara Keck Seng,

203 Jalan Bukit Bintang, 55100 Kuala Lumpur.

Tel: +603 2116 9645 Fax: +603 2116 5999 Email: tcmpartners@gmail.com Website: www.tancmco.com.my

Edrington Singapore (Malaysia Representative Office) Edrington makes some of the world’s best-loved Scotch whiskies, including The Macallan, The Famous Grouse, Cutty Sark and Highland Park. The portfolio is complemented by Brugal, the leading golden rum in the Caribbean and the Snow Leapord Vodka from Poland.

Person-in-charge: Mr. Edwin Yeo Address: 16-02, Tower A, Vertical Business Suite,

Bangsar South, Jalan Kerinchi, 59200 Kuala Lumpur.

Tel: +603 2242 3913 Fax: +603 2242 3918 Email: edwin.yeo@edrington.com Website: www.edrington.com

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New Corporate Partners

Propay Partners Sdn Bhd

Malaysian Exhibition Services Sdn Bhd

Propay Partners is a payroll and employee solutions company with offices in Malaysia, Singapore, Thailand and partners in the SEA region. As HR specialists, the company offers expertise in payroll processing, payroll and finance reporting, tax advisory and expatriate delegation services.

The company also offers clients flexibilities that meet their requirements, through options of HR technology and platform, and service customisation, with peace of mind.

Malaysian Exhibition Services Sdn Bhd (MES) organises and manages international trade exhibitions for industries including food/hospitality, oil/gas, power and electrical engineering and renewable energy. MES began business in 1984 and is associated with Allworld Exhibitions which currently organises 200 exhibitions annually.

Person-in-charge: Mr. Manish Mehta Address: Suite 507, Block F, Phileo Damansara 1, 9,

Jalan Kampar, Off Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia.

Tel: +603 4041 0311 Fax: +603 4043 7241 Email: enquiry@mesallworld.com Website: www.mesallworld.com

Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor Darul Ehsan, Malaysia.

Tel: +603 7665 6688 Fax: +603 7665 0049 Email: manish@propaypartners.com Website: www.propaypartners.com

Person-in-charge: Mr. Alun Jones Address: Suite 1401, Level 14, Plaza Permata,

Trade and Investment Promotion Section, Embassy of the Republic of Poland The main task of the Trade and Investment Promotion Section of the Embassy of the Republic of Poland in Kuala Lumpur is to promote Poland, its economy, industry, services and products in Malaysia as well as investments and trade opportunities in Poland. It also promotes and supports closer cooperation of the business communities in both countries and the economic relations between the countries by providing information, business-matching services and general information for Polish and Malaysia companies on business environment in the respective countries.

A division in the Ministry of Economic Development, the Trade and Investment Promotion Section also oversees Brunei Darussalam and the Philippines.

Person-in-charge: Mr. Artur Dabkowski Address: Level Suite 6, Level 7, Menara Dato' Onn,

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P. O. Box 47-48, PWTC, 45, Jalan Tun Ismail, 50480 Kuala Lumpur.

Tel: +603 4043 0940 Fax: +603 4043 0216 Email: kualalumpur@trade.gov.pl Website: www.kualalumpur.msz.gov.pl

Lifestyle

Lamb in foil with peaches and sage.

HUCK’S CAFÉ

Housed in a private bungalow in a quiet part of Bangsar, Huck’s Café serves appetising home-cooked meals using mostly fresh organic produce and is 100% MSG free, writes Dawn Stephen.

Photos Dawn Stephen

M

ost of us don’t think twice about removing our shoes before entering a Malaysian home, and rarely find the need to do so at a restaurant. At Huck’s Cafe, shoes have to come off before entering the premises.

Unlike other restaurants that were established as profitmaking businesses, Huck’s Cafe was born from a passion for cooking at Poh Huck Seng’s home. Today, this love for cooking has blossomed into a place to go to for appetising home-cooked food.

Poh’s love for experimenting with fresh produce at his kitchen led him to closing a chapter in his life in the creative realm of advertising and opening a restaurant in a quiet part of Bangsar. He channels all his creativity into cooking to please discerning taste buds.

“I enjoy cooking and I always had family and friends over to try my food. As the dinners became a regular affair, my friends felt bad because I was cooking for them. So, they offered to pay,” said Poh of the bygone days when he ran a supper club in Gasing Indah.

Through trial and error and fun-tasting platforms to operating a full-fledged restaurant, Poh has risen to become an accomplished cook. “I am not a chef but a cook as I do not have professional training,” said the father of three.

Huck’s Cafe is more than a restaurant to Poh. To make guests feel at home, he decorated the place with

furniture from his house and sourced for handcrafted teak furnishings from Bali to exude a warm and homely feel.

“I styled this restaurant like my own home and whenever I cook for people, I feel I am entertaining my guests,” he said.

Guests to Huck’s Cafe have to make reservations in advance and pre-book their menu of choice as walk-ins are not encouraged. This is understandable as Poh frowns at having to store seafood and meat in the deep freezer and prefers shopping for fresh ingredients every day.

“I want my customers to have fresh food and so, I shop for a day’s supply based on the number of guests dining here.”

When it first opened in Bangsar, Huck’s Cafe featured a combination of Asian, Italian and Western dishes. These days, the menu observes a theme influenced by the places Poh has visited. European food dominate the menu.

“I am inspired by my travels and the cuisines I have tried,” said Poh whose recent trip to Salzburg and Vienna in Austria led to the creation of the Swiss Alp menu that was launched in September. Even his selection of music, such as the Sound of Music soundtrack, befits the theme.

To keep his selection of dishes as fresh as the food he serves, he unveils a new menu every month. With Christmas not too far off, he is toying with ideas for the Yuletide season. Fruits, he said, will play prominently on the menu as he plans to incorporate peaches, berries, citrus fruits, apples and prunes to tantalise the taste buds of diners.

As he merges proteins with fruits, expect decadent treats of Lamb in Foil with Peaches, Roasted Chicken with Apples and Beef with Strawberries, among others.

“It has been 11 years since I started cooking for my friends and I am doing what I love best, welcoming people to my home and cooking for them.”

1

2

3

1. Roasted chicken with apples and bay leaves.

2. Tomato soup with garlic bread and herbs.

3. Coconut and chocolate ice cream (top) and Irish Baileys creme brulee.

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Your Partner in EU Business

2017

TRADE MISSION Smart & Green Trade Mission IoT Conference and Trade Mission Food & Beverage Trade Mission

Europa Gala Awards EU CSR recognition for European companies and their contributions to Malaysia's development goals.

Position paper on CSR & ASEAN Webinar

EU PAVILION A platform for European companies to showcase products & services in major exhibitions and events in Malaysia under a unified EU presence.

IGEM 2017, Asia IoT Series

EU-Malaysia Trade & Investment Forum Advocacy­centred event where the Chamber launch its key position paper in 10 industries and presents it to relevant government ministries

CSR Graduate Training Programme Series A collaborative effort to help young Malaysian graduates with employment readiness skills for European multinational companies and SMEs in Malaysia.

TASTE OF EUROPE 2017 Join us in May in the heart of KL for a celebration of European food, culture, and music.

Test and showcase your products to the public. Contact us for exhibition and pan­EU trade delegation information.

'IN CONVERSATION WITH' SERIES Gain access to key ministries and agencies discussing current economic issues in Malaysia. Past speakers include: Governor of Bank Negara, Minister of Finance, Secretary General of MITI, CEO of MIDA etc.

For more information on our events, log on to www.eumcci.com/upcoming-events or e-mail us at events@eumcci.com EUMCCI REVIEW

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SAFE, COMFORTABLE & FRIENDLY Jambatan Kedua Sdn Bhd (JKSB), a wholly owned company by Minister of Finance Incorporated, is the appointed concessionaire to design, construct, manage, operate and maintain the Jambatan Sultan Abdul Halim Mu’adzam Shah (JSAHMS), a second bridge connecting the mainland to Penang Island.

It is an ISO certified organisation in Quality Management Systems (QMS) 9001, Environmental Management Systems (EMS) 14001 and Occupational Health and Safety Assessment Series (OHSAS) 18001.

JSAHMS was officially opened on 1 March 2014 by the Honourable Dato’ Sri Mohd Najib bin Tun Abdul Razak, the Prime Minister of Malaysia. Launched under the Ninth Malaysia Plan, the bridge will not only be providing an alternative route linking the mainland to Penang Island, but also a catalyst for the rapid socio-economic development and growth in the Northern Corridor Economic Region (NCER).

Jambatan Kedua Sdn Bhd 4th Floor, Bangunan Setia 1, 15 Lorong Dungun, Bukit Damansara, 50490 Kuala Lumpur. Malaysia Tel: +603-2084 5000 Fax: +603-2084 5103 Hotline: 1300-30-2828

www.jambatankedua.com.my aduan@jambatankedua.com.my /jsahmsofficial @jsahmsofficial

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