Malaysia Retailer I Vol 11 No 2 I Beaubelle Asia Pacific SB by Harini Management Services Sdn Bhd

MALAYSIA

Vol 11 No 2 2023

RETAIL I FRANCHISE EMPOWERING WOMEN TO AGE JOYFULLY THROUGH HARMONY OF BODY, MIND AND SOUL Ruby Siah, Managing Director of Beaubelle Asia-Pacific Sdn Bhd

Malaysia Retail Industry Report November 2023 ESG For Retailers: Paving A Better Future For All

WM RM9 / EM RM11

SKINCARE

MRCA Corporate Patrons

A-5-2, 3, 3A, Level 5, Block A, Sky Park One City, Jalan USJ25/1, 47650 Subang Jaya, Selangor. Tel: +603-5882 4333 Fax: 1 700 810 950 Website: www.mrca.org.my PRESIDENT Dato’ Sharan Jethanand Valiram VALIRAM HOLDINGS SDN BHD IMMEDIATE PAST PRESIDENT Shirley Tay Bee Koo PHIPURE SDN BHD DEPUTY PRESIDENT Datuk Ken Phua Cheng Chuen BENTLEY MUSIC SDN BHD VICE PRESIDENTS Dato’ Vincent Choo Kok Leong URBAN IDEA SDN BHD Valerie Choo Yoke Shiem SIMPLY AWESOME SDN BHD Michael Liew Fong Tzer MARRYBROWN SDN BHD Dato’ Winnie Lim Yoke Chin SOLUTION RISK CONSULTANTS SDN BHD SECRETARY GENERAL Jit Singh A/L Santok Singh IRONHORSE ASIA SDN BHD DEPUTY SECRETARY GENERAL Dr. Afendi Dahlan DR GROUP HOLDINGS SDN BHD TREASURER GENERAL Alex Chong Weng Wah MBA CREW SDN BHD DEPUTY TREASURER GENERAL Aiveen Wong Choy Ching CHIN SWEE FOOD SDN BHD COUNCIL MEMBERS Lee Ben Keong METRO EYEWEAR HOLDINGS SDN BHD Liang Foo Kuan BIG ONION FOOD CATERER SDN BHD Lim Ben Jie TUNE GROUP SDN BHD Jordan Ng Kim Leong BANNERKING SDN BHD Seak Thean Pow BAGUS CURTAIN SDN BHD Christine Tan Gaik Lin CT F&B HOLDINGS SDN BHD Wesley Tan Seah Ging AQINA TRADING SDN BHD Brian Tham Jee Ping WATATIME (M) SDN BHD Dato’ Liew Bin BRILLIANT MERCHANDISING SDN BHD Terry Tay Eng Yeou GOLDENHOME INTERIOR SDN BHD Dato’ Alex Wong Che Sing HAP SENG STAR SDN BHD

TRUSTEES OF MRCA FOUNDATION Dato’ Tay Sim Kim Foundation Founder Chairman Datuk Lee Hwa Cheng Foundation Chairman 2020-2022 Dato’ Eddie Choon Trustee Datuk Albert Chiang Trustee Datuk Seri Nelson Kwok T. T., JP Trustee Dato’ Liaw Choon Liang, JP Trustee Datuk Seri Garry Chua Trustee Shirley Tay Bee Koo Trustee BOARD OF ADVISORS Tan Sri Dato’ Sri Leong Hoy Kum GROUP MD, MAH SING GROUP BHD Tan Sri Dato’ Sri Barry Goh Ming Choon CHAIRMAN, MCT BHD Tan Sri Dr Lim Wee Chai CHAIRMAN, TOP GLOVE CORPORATION BHD Tan Sri Datuk Ter Leong Yap EXECUTIVE CHAIRMAN, SUNSURIA BHD Tan Sri Dato’ Sri Tang Yeam Soon GROUP MANAGING DIRECTOR, THE STORE CORPORATION BHD Dato’ Dr. Jennifer Low, JP GROUP MANAGING DIRECTOR, QUILL GROUP OF COMPANIES LEGAL ADVISORS Dato’ Dr Manjit Singh MANJIT SINGH SACHDEV, MOHAMMAD RADZI & PARTNERS Datuk Ringo Low RINGO LOW & ASSOCIATES HONORARY AUDITORS Dato’ Sri Raymond Liew Lee Leong MCMILLAN WOODS Datin Yap Shin Siang YYC GST CONSULTANTS SDN BHD

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All articles featured in Malaysia Retailer magazine represent the personal views of contributors and are not necessarily those of MRCA & Harini Management Services Sdn Bhd. All writers automatically agree to indemnify MRCA and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2023 by MRCA and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. MRCA and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.

CONTENTS / VOL. 11 NO. 2

MRCA December Meeting & Christmas Celebration

COVER STORY 4

EMPOWERING WOMEN TO AGE JOYFULLY THROUGH HARMONY OF BODY, MIND AND SOUL The modern lifestyle and urban environment we live in place significant strain on our body, mind, and inner well-being. The skin, being the body’s largest organ, often bears the brunt of this stress, suffering immediate and direct damage.

MRCA EVENTS/MARKET INFO ON THE COVER

10 MRCA December Meeting & Christmas Celebration

14 Malaysia Retail Industry Report 19 Media Feted at MRCA High Tea 20 Reforming The Economy Empowering The Rakyat

22 ESG For Retailers: Paving A Better Future For All Ruby Siah, Managing Director of Beaubelle Asia-Pacific Sdn Bhd

24 Futuretech for Retail Innovation 26 F&Bs to Benefit from Web Bytes, E3Hubs Partnership

30 10

MRCA – Sunway U Team Up & MRCA December Meeting for Pink October Christmas Celebration

27 Propelling Investment Opportunities: Unlocking Indonesia’s Potential

28 Corporate Visit To Getha 30 MRCA – Sunway U Team Up for Pink October

32 McMillan Woods Global Honours Supporters at Appreciation Nite

34 MCAH 20th Annivesary Celebrates Exceptional Chinese Community Leaders

36 Gintell Hits The Right Spots with The S7 Plus

President’s Message Dear Members, Firstly, I would like to wish you all the very best for 2024. We begin the year with reflections of the last 12 months and count our blessings for all the successes and opportunities that have come our way. It is also a time to look at areas for Dato’ Sharan Valiram improvement and to President 2022-2024 chart our course for Malaysia Retail 2024. Chain Association 2023 has taught us many meaningful lessons and improved our understanding about the retail business landscape of the future. It has given us insights on what lies ahead of us and how to navigate the increasingly complex retail business environment. As we move with the times, we must continue to learn from our journey, improve our skills and adapt to change. We must sharpen our business acumen amidst the new concepts we learn from. As we say goodbye to 2023 and welcome 2024, let us be thankful for the past year and look forward for the year ahead of us. Just to share some insights with you – in a study by the Retail Group Malaysia (RGM), it was found that for the third quarter of 2023, Malaysia’s retail industry achieved a better-than-expected growth rate of 2.7% in retail sales, as compared to the same period in 2022. During the same period a year ago, the retail industry expanded by 96.0% due to the re-opening of retail businesses after 2 years of lockdown. Although shopping traffic had returned to pre-COVID levels, spending power has weakened due to higher cost of living. Additionally, despite average inflation rates easing during the third quarter, the prices of many necessities and consumer goods were higher as compared to the pre-lockdown period. For the third quarter of 2023, our national economy grew by 3.3%, as compared to 2.7% for retail sales. This quarter’s strong performance was due mainly to the continuous recovery of both

domestic demand and tourism spending, as well as improved labour market conditions and higher construction activities. RGM forecasts a 3.5% growth rate for Malaysia’s retail industry in 2024. For the same period, the Malaysian government expects the national economy to grow between 4.0% and 5.0%. The biggest challenge for our country’s retail industry in the new year is the rising cost of living – this calls for an innovative approach by retailers to attract our customers and help them stretch every ringgit to gain better value. Therefore, in 2024, let’s all think out-ofthe-box to allow the retail industry to thrive. Over the last few months and at the last leg of 2023, MRCA has been actively making the most of 2023 with various initiatives and activities. We have organised several networking events, learning sessions, gatherings and outings which include the Halal Industry Fundamentals, Franchise Expo 2023, Find Your Flavour at Monin Asia, Breast Cancer Awareness campaign and a Masterclass for Kaizen for Work Improvement and Operational Process, among others. MRCA Academy also hosted the HRD Corp Programme entitled Metaverse for Retail, and the Store Display 101 course. The CEO Get-Together saw Fusionex sharing insightful information on technology and innovation while the Corporate Visit to Getha was inspiring. Our trade mission trip to Vietnam was not only a great initiative to widen future business opportunities and collaborations between Malaysian and Vietnamese retailers, but also to strengthen business relationship between our members as well. MRCA continues to reach out to the needy through our charity efforts. In conjunction with Deepavali, our Branding Education Charity Foundation and Council Members paid a visit to Pertubuhan Kebajikan Ephratha Rawang Selangor and donated RM20,000 in cash and kind. The children especially enjoyed the great meal and entertainment provided by Marrybrown and its mascot. Our Branding Foundation also distributed encouragement funds to 23 students from 18 Member Companies who excelled in the SPM, STPM, and UEC examinations. Discover the many other exciting activities that we have had over the last few months in this publication and do join more of our upcoming activities – I look forward to you at our future events. With my Best Wishes for 2024.

“Together We Thrive”

Cover Story

EMBRACING JOYFUL AGEING Ageing is an inevitable reality for everyone. However, we should not be resigned to experiencing discomfort due to skin and body ageing. Beaubelle, a Swiss skincare brand, has dedicated extensive research and development efforts to offer ageing individuals comforting, nurturing and enriching solutions. Our aim is to align the body, mind and soul for a joyful ageing experience. The Beaubelle Advanced Dermocosmetic Research Centre, FCC SA Switzerland conducts research, development and production of skincare products in Switzerland for this purpose. “Beauty is more than skin deep. To get a truly healthy, youthful complexion, you must have joy besides putting skincare on the face and body. Beaubelle believes that embracing joyful ageing becomes a jubilant journey when one harmonises body, mind and soul with age. It is a celebration of Malaysia Retailer Vol 11 No 2

the wisdom gained through life’s diverse experiences, where each wrinkle tells a story of resilience and growth,” said Ruby Siah, managing director of Beaubelle Asia-Pacific Sdn. Bhd., which is the distributor of Beaubelle products throughout the region.

BEAUBELLE IN THE ASIA-PACIFIC REGION In 2012, Beaubelle Switzerland sought a partner in Malaysia to distribute its premium skincare line for professional salons. Ruby Siah was introduced through a mutual connection, and a collaboration began. “The Swiss brand’s commitment to precision and quality resonated with me instantly. Beaubelle’s products, which are authentic and non-invasive, boast natural ingredients with clinically proven efficacy. Rigorous and challenging tests showcased impressive results across diverse skin conditions—

wrinkles, dryness, enlarged pores and sensitivity. Beaubelle specialises in pro-ageing skincare, embodying the essence of Swiss excellence in every aspect of its formulations,” shared Ruby. Ruby further explained that Beaubelle distinguishes itself through its unique philosophy of ageing joyfully and utilizing pristine natural water as a primary skincare ingredient. Unlike brands that solely emphasize physical aesthetics, BEAUBELLE prioritises holistic well-being, integrating body, mind and soul. The brand’s premium products offer a sensory experience, featuring pampering textures, natural scents, and clean formulations that soothe both skin and mind. This dual calming effect enhances product efficacy. Distributed exclusively to professional salons and endorsed by qualified skincare therapists, Beaubelle provides tailored skincare solutions through precise skin

Malaysia Retailer Vol 11 No 2

Cover Story

6 analysis. The brand’s home skincare line, formulated with professional potency, empowers end consumers to access products designed for optimal and sustainable results.

THE SECRET OF BEAUBELLE: SWISS ALPINE SPRING WATER Swiss Alpine Spring Water is rich in trace elements and minerals, offering valuable vitality to the skin by enhancing hydration and fortifying its resilience against external stressors. The uniqueness of Swiss Alpine Spring Water arises from its remarkable journey, as it falls through the rocky mountain to depths of up to a thousand metres below sea level before emerging once more. Situated amid the pristine foothills of the Swiss Alps, Beaubelle’s manufacturing facility harnesses the pure energy of fresh Swiss Alpine Spring Water drawn from the heart of the mountains. Preserving the inherent benefits of this pristine water, Beaubelle employs an exclusive 6-step water treatment technology. This process effectively eliminates all detrimental particles, ensuring that the water remains entirely safe for the skin while retaining its natural freshness. Beaubelle’s research and development team, located at the Beaubelle Advanced Dermocosmetic Research Centre in Switzerland, comprises cosmetic chemists, wellness specialists and skincare professionals. They engage in thorough research endeavours aimed at crafting distinctive formulations that promote skin health, fostering a pathway to joyful ageing. “65% of any skincare product is made from water. Thus, the quality of the water used is of the utmost importance. An essential achievement for Beaubelle involves the innovative extraction of Malaysia Retailer Vol 11 No 2

“We are dedicated to promoting the Beaubelle #AgeJoyfully philosophy globally and enhancing understanding of this concept for a better quality of life as we age.” – Ruby Siah, Managing Director of Beaubelle Asia-Pacific Sdn Bhd

Swiss Alpine Spring Water from the glaciers of Switzerland while maintaining its inherent freshness. This technique combines scientific knowledge with natural elements, leading to the development of premium skincare products. Alongside this milestone is the use of advanced biotechnological botanical active ingredients, contributing to the increased effectiveness of our skincare range.,” said Ruby.

Signature 6 Step Water Treatment Technology The water undergoes Beaubelle signature 6 step treatment to remove any impurities within the water to infuse pristine swiss alpine spring water into all our skin.

Step 1 – Water Source

Step 2 – Water Reservoir

Step 3 – Water Well 1

Step 4 – Water Well 2

Step 5 – Water Treatment 1

Step 6 – Water Treatment 2

THE NEXT LEVEL In response to the increasing demand for skincare infused with medical aesthetic advancements, Beaubelle proudly introduced a range of highly potent skincare ampoules, face masks, and Stem Cell Growth Factors+ Vials. Complemented by cutting-edge skin therapeutic equipment, our products operate at the cellular level, ensuring swift and superior results without any downtime. “We’ve achieved notable success in salon treatments, effectively addressing pigmentation issues, reducing wrinkles, and aiding body slimming by combining contemporary Swiss skincare with Traditional Chinese Medicine. Our long-term partnerships with salon proprietors highlight our commitment to ongoing advancement, nurturing growth through tailored professional and personal development initiatives. Numerous clients, spanning individuals to flourishing enterprises, express their contentment and delight with Beaubelle, each experience marking a distinctive triumph in skincare and holistic wellness,” said Ruby.

REACHING OUT TO THE END CONSUMER Traditionally, Beaubelle has supplied its high-quality products to professional salons. However, in recent times, it has also made

its products available online for end consumers. People can now purchase Beaubelle products directly through its website at beaubelle. my for their personal use. This has proven to be beneficial for both the company and the end consumers during the pandemic lockdown periods, when salons were closed.

FOSTERING A THRIVING COMMUNITY OF SKINCARE PROFESSIONALS To support its commitment to excellence, Beaubelle is actively recruiting and training skincare therapy professionals. This initiative aims to build a skilled workforce for the expansion of the company’s Beaubelle skincare salon, which offers comprehensive wellness beauty services. Understanding the significance of continuous professional growth, Beaubelle offers assistance to current skincare therapists and beauty salon proprietors. By

providing courses in business management and skill enrichment initiatives, the company enables them to elevate their skills, improve profitability, and adhere to global best standards. Beaubelle’s objective is to cultivate a flourishing community of skincare experts committed to delivering outstanding services aligned with the latest innovations in beauty technology. “We would also like to invite people who are keen to collaborate with Beaubelle to get in touch with us, so that we can grow better together and benefit our salons and end consumers overall,” said Ruby.

CHAMPIONING A GRACEFUL AGEING MINDSET Ruby advises consumers to choose a skincare brand wisely. It is always better to opt for one with a proven track record rather than falling for gimmicks that may not provide sustainable results and could even pose risks of skin damage. Malaysia Retailer Vol 11 No 2

Cover Story

“There are many wellestablished and reliable skincare brands available in the market, offering advanced technologies, high-quality ingredients, and sophisticated production methods within modern facilities. Embracing these innovations can help you steer clear of invasive procedures while Malaysia Retailer Vol 11 No 2

preserving a youthful look. Opt for a skincare brand that prioritises the enduring health and vibrancy of your skin in the long run,” she shared. “We are dedicated to promoting the Beaubelle #AgeJoyfully philosophy globally and enhancing understanding of this concept for a better quality of life as we age,” she added.

Feeling good about our appearance contributes significantly to our overall well-being. This, in turn, fosters a positive perspective and approach to life. Achieving harmony among the body, mind and soul leads to a more purposeful and enjoyable life filled with love and joy. ■

MRCA Event

MRCA Members December Meeting & Christmas Celebration he MRCA convened its December meeting and Christmas Celebration on Friday, 15 December 2023, between 6 pm and 10 pm, at the Mayangsari Grand Ballroom, Level B3, JW Marriott Hotel in Kuala Lumpur. Elegantly attired and in high spirits, members gathered joyfully to partake in the festive occasion. During the event, Mr. Stan Singh, the Secretary-general, extended

Malaysia Retailer Vol 11 No 2

a warm welcome to attendees, highlighting MRCA’s active engagement throughout the period from 11 September to 15 December 2023. He shared that the MRCA had organised a total of 18 events and activities during this time frame. Additionally, the association had conducted 11 meetings and dialogues with various government agencies and ministries, along with 7 meetings and activities involving

Non-Governmental Organizations (NGOs). Moreover, members and external entities hosted 38 networking events and activities, alongside two charitable initiatives. One of the highlights of the last quarter was the MRCA trade mission to Ho Chi Minh City, Vietnam, led by organising chairperson Dato’ Vincent Choo. Regarding membership, the MRCA reported steady growth, boasting a

Malaysia Retailer Vol 11 No 2

MRCA Event

Malaysia Retailer Vol 11 No 2

total of 555 members, comprising 278 ordinary members, 258 associate members, and 19 affiliate members. New members were welcomed with much enthusiasm by those in attendance. The retail sector in Malaysia witnessed a positive upswing, experiencing a growth rate of 2.7 per cent in retail sales during the third quarter of 2023 compared to the same period in 2022. This performance, highlighted in the recent November industry report by Retail Group Malaysia (RGM), exceeded initial market projections. Both the Malaysia Retailers Association (MRA) and the Malaysia Retail Chain Association (MRCA) had anticipated a growth rate of 1.4 per cent for the same quarter. Dato’ Sharan J. Valiram, President of MRCA, remarked, “The retail industry’s growth of 2.7 percent in quarter 3 of 2023 surpassed market expectations, despite the previous year being a record year.

While shopping patterns returned to pre-COVID levels, we observed weaknesses in spending due to factors like increasing interest rates, the depreciation of the Malaysian ringgit against the US Dollar, and inflation. However, the recent launch of the Exchange TRX Mall generated an additional RM1.5 million in retail sales, offering a silver lining amidst these challenges.” In addition, MRCA members were encouraged to participate in the 7th International Franchise Expo 2024, scheduled for 11 to 13 July 2024, at the KL Convention Centre (Halls 1 to 5). Moreover, the Retail Conference 2024 was set to take place on 12 July 2024, at the Mandarin Oriental. The event witnessed two significant MOU signings - one between MRCA’s F&B Division and Taylor’s University, School of Food Studies and Gastronomy, and another between MRCA’s Southern Chapter and Digital Business Singapore Network.

The event culminated in an exciting lucky draw featuring prizes sponsored by Allianz, adding an extra thrill to the celebration. Horst H. Habbig, Chief Sales Officer of Allianz General Insurance Company (Malaysia) Berhad, expressed his pleasure in attending the meeting and Christmas celebration on behalf of Allianz and being the main sponsor for the event. He also informed members of the exclusive insurance package available only for MRCA members. Together with Dato’ Winnie, Allianz has tried to research what is relevant to retail chains, so that they can design a product specially customised for you. Concluding on a charitable note, Dato’ Sharan reminded members to remember the less fortunate during the festive season. We are only as strong as our weakest link. Thus, we should lift up the underprivileged members of our community, so that we can prosper together as a caring and harmonious society. ■ Malaysia Retailer Vol 11 No 2

Market Info

Malaysia Retail Industry Report (November 2023) Compiled by Retail Group Malaysia

PREAMBLE Members of Malaysia Retailers Association (MRA) and Malaysia Retail Chain Association (MRCA) were interviewed on their retail sales performances for the second half of 2023.

LATEST RETAIL PERFORMANCE For the third quarter of 2023, The Malaysian retail industry achieved a better-than-expected growth rate of Malaysia Retailer Vol 11 No 2

2.7% in retail sales, as compared to the same period in 2022 (Table 1). This latest quarterly result was above market expectation. Members of MRA and MRCA projected the third quarter growth rate at 1.4% in September 2023. During the same period a year ago, retail industry expanded by 96.0% due to re-opening of retail businesses after 2 years of lockdown. A quarterly growth of 96.0% a year ago was the highest growth

rate achieved in the history of the Malaysian retail industry. Therefore, the lower growth rate in this quarter was partly due to the high base effect a year ago. Although shopping traffic had returned to pre-COVID level, the spending power had been weakened due to higher cost of living. Although average inflation rate eased during the third quarter, the prices of many basic necessities and consumer goods were higher as

TABLE 1: YEAR-ON-YEAR PERCENTAGE CHANGE IN RETAIL SALES (WEIGHTED), 2022/23 Type Retail sales

Period

% Growth

Jul-Sep 2022

96.0

Jan-Mar 2023

13.8

Apr-Jun 2023

-4.0

Jul-Sep 2023

2.7

Jan-Sep 2023

3.3

RETAIL SUB-SECTORS’ SALES COMPARISON

Source: MRA/ MRCA/ Retail Group Malaysia

compared to pre-lockdown period. Weak Malaysian currency during the quarter had led to another round of price increases due to higher import costs of raw materials, semifinished goods and finished retail goods. Relatively high interest rate had also led to Malaysian house owners to pay higher monthly instalments. Many Malaysians delayed the purchases of high-valued consumers’ goods. For the first 9 months of this year, the Malaysian retail industry expanded by 3.3% (Table 1), as compared to the same period in 2022.

COMPARISON OF RETAIL SALES WITH OTHER ECONOMIC INDICATORS For the third quarter of 2023, Malaysia’s national economy grew by 3.3% (Table 2, at constant prices), as compared to 2.7% for retail sales (at current prices). The strong performance during this quarter was due mainly to the continuous recovery of both domestic demand and tourism spending, as well as improved labour market condition and higher construction activities. On the other hand, net exports declined by 22.7% because of weaker demand for goods from other countries. The average inflation rate during

threshold level of optimism. It was the lowest since the second quarter of 2021. Purchasing power of Malaysian consumers worsened during the quarter due to higher cost of living. Unemployment rate during the third quarter of 2023 eased further to 3.4%. Labour force participation rate rose to a historical high of 70.1% during the quarter.

the third quarter of 2023 moderated to 2.5%. Nevertheless, it was still above the average inflation in Malaysia for the period between 2011 and 2022. During the month of September, Food & Non-Alcoholic Beverages group reported the highest average increase at 5.1%, followed by Restaurants & Hotels group at 4.4%. In addition, the average price of Transport group rose 2.9% during the quarter. Private consumption increased by 4.6% during the third quarter of 2023. Improved consumers’ spending was resulted from stable labour market. During the third 3-month period, the Consumer Sentiment Index (by MIER) declined further to 78.9 points. It remained below the 100-point

As compared to the estimates given in September 2023, some retail sub-sectors enjoyed better-thanexpected growth rates during the third quarter. At the same time, some retail subsectors delivered lacklustre performances. The sales turnover of Department Store cum Supermarket subsector dropped by 2.4% during the third quarter of 2023, as compared to the same period a year ago. Similarly, retail business of Department Store sub-sector declined by 6.5% during third 3-month period of this year. The growth rate of Supermarket and Hypermarket sub-sector eased to -0.5% during the third quarter of 2023. On the other hand, the MiniMarket, Convenience Store & Cooperative sub-sector continued

TABLE 2: COMPARISON OF RETAIL SALES WITH OTHER ECONOMIC INDICATORS, 2023 1st Qtr

2nd Qtr

3rd Qtr

GDP (%)

5.6

2.9

3.3

Inflation rate (%)

3.9

3.4

2.5

Private consumption (%)

5.9

4.3

4.6

Economic Indicator

Retail sales (%)

13.8

-4.0

2.7

Consumer Sentiment Index

99.2

90.8

78.9

Unemployment rate (%)

3.5

3.4

Source: Bank Negara/ Department of Statistics/ MIER/ Retail Group Malaysia

Malaysia Retailer Vol 11 No 2

Market Info

16 to enjoy a strong growth of 11.1% in retail sales during the third quarter of this year. During the third quarter of 2023, the business of Fashion and Fashion Accessories sub-sector contracted by 2.7%, as compared to the same period a year ago. Interestingly, the Children and Baby Products sub-sector enjoyed a healthy growth of 5.0% during the third 3 months of this year. During the third quarter of this year, Pharmacy sub-sector reported an uplifting growth rate of 9.6%, as compared to the same period a year ago. This was the highest growth rate achieved among the retail subsectors for the quarter. The Personal Care sub-sector grew moderately at 2.4% during the third 3-month period of this year. The Furniture & Furnishing, Home Improvement as well as Electrical & Electronics sub-sector suffered a negative growth rate of 11.9% during the third quarter of 2023. This was the worst growth rate achieved among the retail sub-sectors for the quarter.

The Other Specialty Stores subsector (including photo shop, optical store, second-hand goods’ store, store retailing musical instrument, health equipment store, arts & craft store, gifts store as well as sporting goods store) reported an encouraging growth rate of 4.4% during the third quarter of 2023, as compared to the same period last year.

9.3% for the last 3-month period of this year. The growth rate of supermarket and hypermarket sub-sector are expecting to stay flat in the next 3 months. For the fourth quarter of 2023, this sub-sector will expand by merely 1.1%. Conversely, operators of mini-market, convenience store and cooperative are anticipating a sustainable growth rate of 8.1% during the fourth 3-month period of this year. Retailers in the fashion and fashion accessories sector expect their businesses to improve slightly with 1.7% in growth rate during the fourth quarter of 2023, as compared to the same period a year ago. Retailers selling children and baby products are optimistic of their businesses in the last 3 months of this year with a growth rate of 5.6%, as compared to the same period in 2022. Pharmacy operators are likely to experience a slowdown in their retail sales during the fourth quarter of this year with a growth rate of 0.8%. On the other hand, retailers in

NEXT 3 MONTHS’ FORECAST Members of the two retailers’ association project an average growth rate of 2.1% for the fourth quarter of 2023 (Table 4). This is lower than the estimate made by Retail Group Malaysia at 3.0% in September 2023. The department store cum supermarket operators are expecting their performance to stay in the red zone with a negative growth rate of 1.7% for the fourth quarter of this year. On the other hand, the department store operators are expecting their businesses to turn around with a positive growth rate of

TABLE 3: YEAR-ON-YEAR PERCENTAGE CHANGE IN RETAIL SALES BY RETAIL SUB-SECTORS, 2023 Retail Sub-Sector

1st Qtr

2nd Qtr

3rd Qtr

% -2.4

Department store cum supermarket

16.2

-9.6

Department store

16.2

-16.7

-6.5

Supermarket and hypermarket

7.7

-6.1

-0.5

Mini-market, convenience store & cooperative

13.4

11.5

11.1 -2.7

Fashion and fashion accessories

23.4

-15.5

Children and baby products*

8.9

-9.5

5.0

Pharmacy

15.3

5.0

9.6

Personal care

11.6

2.9

2.4

Furniture & furnishing, home improvement as well as electrical & electronics

0.2

-12.4

-11.9

Other specialty retail stores

-1.9

-7.7

4.4

Notes: *- children and baby products include apparel, accessories, equipment, school uniform and toys **- pharmacy and personal care stores were grouped under one category in Year 2020 Source: MRA/ MRCA/ Retail Group Malaysia

Malaysia Retailer Vol 11 No 2

TABLE 4: 3-MONTH RETAIL SALES FORECAST BY RETAIL SUB-SECTORS, OCTOBERDECEMBER 2023 Retail Sub-Sector

TABLE 5: MALAYSIAN RETAIL INDUSTRY QUARTERLY GROWTH RATE, 2023

% Growth Rate

Overall (weighted)

2.1

Department store cum supermarket

-1.7

Department store

9.3

Supermarket and hypermarket

1.1

Mini-mart, convenience store & coop.

8.1

Fashion and fashion accessories

1.7

Children and baby products*

5.6

Pharmacy

0.8

Personal care

10.4

F&F, home improvement and E&E# -

8.5

Other specialty retail stores

7.7

Quarter

Growth Rate (%)

First

13.8

Second

-4.0

Third

2.7

Fourth

(e) 2.1

Whole year

(e) 2.8

(e)- estimate Source: Retail Group Malaysia

Notes: *- include apparel, accessories, equipment, school uniform and toys #- furniture & furnishing, home improvement and electrical & electronics Source: MRA/ MRCA/ Retail Group Malaysia

the personal care sub-sector are expecting their businesses to swell by 10.4% in the fourth quarter of 2023. This retail sub-sector has the highest estimated growth rate for the next 3 months. Unfortunately, operators of furniture & furnishing, home improvement as well as electrical & electronics will witness their business to soften further with a contraction of 8.5% during the fourth 3 months’ period of this year. This retail subsector has the worst estimated growth rate for the next 3 months. Retailers in other specialty stores sub-sector (including photo shop, optical store, second-hand goods’ store, store retailing musical instrument, health equipment store, arts & craft store, gifts store as well as sporting goods store) remain hopeful for this period. They expect their businesses to increase by 7.7% during the next 3-month period.

Market Info

THE REST OF YEAR 2023 In September this year, Retail Group Malaysia (RGM) estimated 2.7% growth rate in retail sale for 2023. Based on the latest retail results, this projection has been revised upwards slightly to 2.8% (Table 5). For the fourth quarter of 2023, the growth rate estimate has been revised downwards from 3.0% (estimated in September 2023) to 2.1%. Food prices continue to rise during the last quarter of this year. This has affected both costs of cooking at home and dining at restaurants. Higher cost of living will continue to have negative impact on the purchasing power of Malaysian consumers. The Israel-Hamas war that started in early October 2023 has led to boycott of many western brands with alleged links to Israel or that purportedly pledged support to it. Malaysian consumers avoid

stepping into these retail stores and buying these brands from grocery retailers. This prolonged boycott has affected businesses of certain retail brands. At the same time, Malaysians switch to support Malaysian and other Asian brands. The shopping traffic for the last 3 months of the year should be similar to 2022 level. Malaysian consumers will still be spending. However, the holiday sales will not be the same as pre-COVID level due to the shortened school holiday. For this year, the year-end school holiday is only 2 weeks.

YEAR 2024 Retail Group Malaysia (RGM) forecasts 3.5% growth rate for Malaysia retail industry in 2024. For the same period, Malaysian government expects the national economy to grow between 4.0% and 5.0%. Similar to this year, the biggest challenge for the Malaysian retail industry in the new year is the rising cost of living. Based on Budget 2024 announced on 13 October, the Malaysian government will increase the subsidies for households and persons to battle the rising inflation. – RM29 billion will be allocated for the control of prices of goods and services for the benefit of people. Malaysia Retailer Vol 11 No 2

Market Info

18 – Implementation of Rahmah Sales Programme that offers basic necessities at prices 30% cheaper across the country. – Rahmah Cash Contribution (STR) will increase by RM2 billion that will benefit 60% of adult population in Malaysia. – Maximum rate of STR will increase from RM3,100 to RM3,700. – Minimum rate of STR for the youth increase from RM350.00 to RM500.00. – Rahmah Foundation Contribution (SARA) will increase to 700,000 STR recipients with RM100 per month for a period of 12 months. In the Budget 2024, two tax-related policies have been introduced for next year that will have impact on consumers’ spending. Service Tax rate will increase from 6.0% to 8.0%. This increment will lead to further increases in prices of retail goods and services. This will affect retail spending. The Malaysian government will also introduce a High Value Goods Tax (HVGT) at a rate of 5.0% to 10.0% on certain high-value retail goods based on the threshold value of the goods. This new tax will commence from 1 May 2024.

Food & Beverage Outlets (Cafe and Restaurant) recorded a positive growth rate of 9.6% during the third quarter of 2023, as compared to the same period a year ago (Table 6). The businesses of Food & Beverage Outlets (Take-Away, Kiosk and Stall) leaped by 19.5% during the third quarter of 2023, as compared to the same period one year ago. During the last quarter of this year, the rising cost of living has led to many Malaysian consumers dining less outside. Furthermore, the higher costs of food supplies and manpower has led to declining profit margins for food & beverage operators. The recent Israel-Hamas war has led to the boycott of several international F&B franchises with alleged ties to Israel or that had declared its support for the Jewish state. Local F&B businesses with

western names have also been affected by this conflict. Many Malaysian consumers avoid stepping into these restaurants and cafes. This prolonged boycott has affected these F&B businesses, the livelihood of its workers as well as the incomes of food delivery riders. During this period, Malaysians chose to have their meals at Malaysian and other Asian F&B brands. In addition, many local F&B operators have switched food supplies and beverages to local brands. Cafe and restaurant operators are foreseeing their businesses to increase by 8.3% (Table 6) during the fourth quarter of 2023, as compared to the same period last year. Similarly, food and beverage kiosk and stall operators are anticipating their businesses to grow by 11.5% during the last quarter of 2023. ■

TABLE 6: MALAYSIAN FOOD & BEVERAGE INDUSTRY QUARTERLY GROWTH RATE, 2023 Growth Rate (%) 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr (e) Cafe and restaurant

9.7

-10.1

9.6

8.3

FOOD & BEVERAGE SECTOR

Take-away, kiosk and stall

21.5

10.1

19.5

11.5

Higher food prices and higher operation costs remained the struggles for most F&B operators in Malaysia. Weak Ringgit during the third quarter of 2023 had led to higher costs for raw materials and food ingredients.

Notes: - Cafe and restaurant include fast food restaurant, cafe, coffee cafe, bakery cafe, restaurant, full-service restaurant and caterer. - Take-away, kiosk and stall include food outlet caters for take-away only, bakery without seating, kiosk and food stall. (e)- estimate Source: MRA/ MRCA/ Retail Group Malaysia

Footnote: • This report is provided as a service to members of MRA, MRCA and the retail industry. It provides industry data that give retailers better analytical tools for running their retail businesses. • This report is not allowed to be reproduced or duplicated, in whole or part, for any person or organisation without written permission from Malaysia Retailers Association, Malaysia Retail Chain Association or Retail Group Malaysia. • Retail Group Malaysia is an independent retail research firm in Malaysia. The comments, opinions and views expressed in this report are of writer’s own, and they are not necessary the comments, opinions and views of MRA, MRCA and their members. • For more information, please write to tanhaihsin@yahoo.com.

Malaysia Retailer Vol 11 No 2

The event showed the close relationship the association has with the media fraternity.

s the year drew to an end, MRCA took the opportunity to extend its appreciation to members of the media for their continuous support, the active role they play in disseminating information and for producing good quality articles and features that educate the public. Some 30 media people from print, TV, radio and the socials who publish and produce in English, Bahasa Melayu, Mandarin and Tamil, gathered at JW Marriott Hotel in Kuala Lumpur last

November for MRCA’s annual appreciation high tea. Organising Chairperson Dr Afendi Dahlan, who is also MRCA Deputy Secretary General, welcomed the media guests as well as MRCA committee and board members. Despite it being an annual event, the last time a high tea was held in honour of the media was in 2019 prior to the pandemic, said Dr Afendi, who is also DR Group Holdings’ Director of Business Development. “We would like to show our

appreciation to MRCA’s media partners for the proactive role they play in communications, for enriching the retail and franchise industry and for highlighting our issues to policy makers,” he said during his opening speech. “We would like to ensure that we remain relevant to our media partners and hope that you will continue to support MRCA, enhance our visibility and relay pertinent information especially during times of crisis.”

ONE VOICE MRCA President Dato’ Sharan Valiram said the media is a conduit through which the association’s voice resonates. “We would like to record our deep appreciation for your swift and reliable communication,” said Sharan, who is also Valiram Group Executive Director. “I apologise on behalf of MRCA for sometimes being unable to provide you with timely insights. We only speak when we have accurate facts. We refrain from speaking when we don’t have all the information. We want to come out with one voice,” he explained. After his speech, Sharan presented each media organisation with a plaque as a token of appreciation. Harini Management Services Sdn Bhd, publisher of MRCA’s quarterly magazine Retailer, was also honoured in this presentation. CEO VS Ganesan received the plaque on behalf of the publishing house. The evening ended with a high tea where host MRCA committee members mingled with their guests. ■ Malaysia Retailer Vol 11 No 2

MRCA Event

Media Feted at MRCA High Tea

Market Info

Reforming The Economy Empowering The Rakyat

PTPTN

Budget 2024 was tabled in Parliament on Friday, 13 October 2023 with the theme “Reforming the economy, empowering the rakyat”. Budget 2024 is the biggest ever tabled budget at RM393.8 billion. In comparison, last year’s national budget was at RM388.1 billion.

rom this MADANI budget, a record RM303.8 billion (77.1%) has been allocated as operating expenditure while RM90 billion (22.9%) has been set aside to be utilised, as development expenditure. The amount utilised for development may seem lower compared to the budget tabled in 2023 but it is important to know that the total allocation is targeted specifically at addressing the issues in hand and improving quality of life of fellow Malaysians, particularly those who fall into the lowerincome group. On the other hand, global economic growth is expected to grow to 4%-5%. Meanwhile fiscal deficit is seen to be decreasing to 4.3% of GDP in 2024. Unemployment rate stands at 3.4%, as of August 2023.The rate of inflation in 2023 is moderating around 2.5%-3%, but the economic

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uncertainties such as removal of some subsidies expects a wider projection of 2.1%-3.6% for 2024. The Budget 2024 focuses on three main areas: 1. Best governance for best agility 2. Restructuring of the economy and business to increase growth 3. Improving people’s life standards Several changes to the tax system have been implemented in which taxpayers should pay attention to especially the introduction of the Capital Gains Tax that will kick-off effective 1st March 2024 onwards. The rate of Service Tax is set to increase to 8% from 6% for all services except for food and beverage and telecommunication sector. The execution of previously suggested High Value Goods Tax will be at the rate 0f 5%-10% depending on the prescribed thresholds. The government is also set to introduce the e-Invoicing

system from 1 August 2024 onwards and the Global Minimum Tax in the year 2025.

ADDRESSING THE RAKYAT’S WOES The government will be slashing down from the allocation of RM64 billion last year to RM52.8 billion on subsidies this year under the 2024 Budget in an attempt to improve the people’s standard of living. This is part the government’s efforts to reduce people’s dependency on subsidies and ease the burden of public coffers. This will be implemented in stages by increasing the Rahmah cash aid (STR) quantum from RM8 billion this year to RM10 billion next year to reduce the impact on B40 and M40 categories. Stamp duty of only RM10 will be charged instead of the ad-valorem rate for real estate transfer documents involving a

21 beneficiary passing his rights to an eligible beneficiary according to a will or faraid (Islamic law concept) or according to the Distribution Act 1958. In addition, stamp duty charges will be imposed on transfer of ownership of real estate by non-citizen individuals and foreign-owned companies (except permanent residents in Malaysia) in an attempt to control the price of real estate. The government in an initiative to promote a healthier lifestyle has increased the tax relief for the purchase of sports equipment and activities to RM1,000 from RM500 that covers the purchase of sports equipment, rental of sport facilities and gym membership fees. Furthermore, the Budget 2024 has also extended the tax relief of up to RM2,000 for participation in self-improvement courses till 2026 which also sees the scope for lifestyle relief expanded to cover personal development courses such as language, photography, sewing etc in an attempt to encourage the rakyat to invest in improving themselves. Discounts have been announced for those who are under the PTPTN loan in which 10%-15% reduction will be provided for settlement of PTPTN loan debt of at least 50% in a single payment or by salary deduction. The scope of annual tax relief of RM10,000 for medical expenses for taxpayers, spouse and children will include up to RM1,000 of expenses for dental examination and treatment for dental practitioners registered with the Malaysia Dental Council. The annual tax relief of RM8,000 will also be expanded to include up to RM1,000 of expenses for parents’ full medical examination. The Government has also agreed to increase the monthly wage ceiling for SOCSO contribution from RM5,000 to RM6,000 in year 2024. As part of Putrajaya’s initiative

to facilitate the energy transition process, the government will provide a rebate up to RM2,400 for the purchase of electric bikes to buyers with annual income below RM120,000 under its Electric Motorcycle Use Promotion Scheme. In addition, annual tax relief of up to RM2,500 for purchase, installation, rental and subscription fee for EV charging facilities will be extended until YA2027 and tax deductions for EV rental cost for two years.

ON THE BUSINESS PART OF THE BUDGET Companies that spend on measurement reporting and certification (MRV) related to the development of carbon projects will enjoy an additional tax deduction up to RM300,000. These expenses can be deducted from carbon credit sales traded at the Bursa Carbon Exchange (BCX). Tax deduction of up to RM300,000 on cost related to rental of EV will be extended for two years up to YA2027. To encourage the involvement of private sectors in charity and community projects, tax deductions will be provided to companies that sponsor planting of trees or environmental preservation and conservation programmes/projects certified by Forest Research Institute Malaysia (FRIM), for applications received by the Ministry of Finance from 1 January 2024 to 31 December 2026.

E-INVOICE

In an attempt to drive Malaysia forward, the government has affirmed its commitment to implement e-invoicing system from 1 August 2024 onwards as well as introducing the Global Minimum Tax in the year 2025. Digitalisation grants amounting to RM100 million has been announced by the government and will be made available to small and medium sized enterprises (SMEs) to drive automation and digitalisation among the private sectors in the country.

IMPORTANCE ON HEALTH ISSUES Excise duty on chewing tobacco products will be imposed at a rate of 5% and RM27 per kg. Furthermore, the excise duty on sugar-sweetened beverage is set to be increased from 40 Sen to 50 Sen per litre as part of the government’s attempt to mitigate health risks. The revenue gained from the sugar-sweetened beverages will be used for management of diabetes including operation of dialysis centres.

SUMMARY CONCLUSION Overall, Budget 2024 delivers within the financial constraint faced by the government. It mainly addresses the multiple needs of the Rakyat and at the same time tries to reduce the deficit. This provides a fine blueprint which can become a framework to work on for the coming years. However, more solid plans must be implemented to address the financial issues faced by the government, as well as the rising cost of living of the Rakyat. ■

TOTAL

Dato’ Seri Dr Raymond Liew is a Tax Practitioner & the President of McMillan Woods, a global business advisory network.

Malaysia Retailer Vol 11 No 2

Market Info

ESG for Retailers: Paving a Better Future for All ustainability, a multifaceted concept, has now become a priority for organisations worldwide. Within the realm of businesses and retail chains, sustainability profoundly impacts four key domains. Initiatives centred around decarbonization are paramount, addressing all facets of business operations to mitigate the adverse effects of the climate crisis. Regarding water usage, the priority lies in minimising consumption, enhancing efficiency, embracing sustainable sources, and aiding communities facing water scarcity. Social responsibility requires a commitment to ethical employment practices and the integration of optimal standards within the supply chain. Embracing the circular economy involves robust recycling strategies and striving towards zero landfill waste. The ‘ESG for Retailers: Paving

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a Better Future for All’ seminar, held on November 28, 2023, at the Amazon Web Services (AWS) Office in Mid Valley City, enlightened MRCA members on integrating sustainability into their businesses. The sessions illuminated how fostering sustainability yields longterm benefits for businesses.

LEADING BY EXAMPLE Organisations find themselves at a crucial crossroads, compelled to act by both internal imperatives and external pressures. Dr. Joey Tan, Head of Sustainability (ASEAN) at AWS, expounded on Amazon’s ambitious target of achieving NetZero Carbon by 2040. “As the world’s leading cloud provider, AWS assumes a pivotal role in spearheading sustainability transformation. Our success brings forth a broad spectrum of responsibilities. We are dedicated to building and operating the most

sustainable cloud globally, fostering transformative sustainability for our customers,” remarked Dr. Tan. Identifying the top hurdles preventing companies from meeting ESG goals, Dr. Tan highlighted concerns over costs, difficulties in data gathering, analysis for informed decision-making, and the prevalence of greenwashing. A survey revealed that 72% of respondents view technology as indispensable for achieving sustainability goals, yet only 21% find themselves adept at leveraging technology effectively for supporting their sustainability strategies.

HOW TO START YOUR ESG JOURNEY Dato’ Lee Lin Fong, Managing Partner of Lee & Partners, talked about how to start your ESG journey. He explained what is ESG and why it is important, the benefits and challenges, as well as the way forward. ESG stands for ‘Environmental, Social and Corporate Governance’ and entails companies sharing information about their environmental and societal impacts and governance structures. “ESG transition is supported by the government and private sector. The Malaysian government is committed to achieving net zero by 2050, and therefore, it is one of the six goals in the New Industrial Master Plan 2030. In Budget 2040, RM2 billion was allocated to facilitate the National Energy Transition (NETR),” said Dato’ Lee. “There are increasing reasons to practise ESG. The European Union’s (EU’s) Corporate Sustainability

Directive requires all corporations that derive revenue from that region to conduct sustainability reporting, which includes its supply chain in 2025. Bank Negara Malaysia estimates the EU’s Carbon Border Adjustment Mechanism (CBAM), which imposes a tax on carbon for EU imports, will affect 80% of SMEs in Malaysia. Besides that, Bursa Malaysia has mandated all PLCs to disclose their carbon emissions by 31 December 2026 (including ACE Market-listed companies),” he added. Dato’ Lee explained that the challenges faced by organisations in their ESG journey include cost, lack of knowledge and expertise, resistance from stakeholders, and how to measure impact. But fear not, help is being provided by multiple parties.

FINANCING YOUR ESG INITIATIVES Currently, financial institutions

in Malaysia are offering a total of RM1,005,500,830 in funds for ESG initiatives, including offerings from Bank Islam, OCBC, CIMB, RHB, Public Bank, and others. Mr. Alan Goh, Head of SME Engagement Experience, RHB SME Sustainability Financing, shared about RHB’s tailored financing solutions to meet companies’ green transition.

TECHNOLOGIES TO SUPPORT ESG Besides that, Mr. Stephen Lee, cofounder of HyperQB, talked about app tech for ESG awareness and engagement, while Mr. Vincent Lee, CEO of Wavelet Solutions, shared about how to use SAAS and cloud for ESG initiatives. Lastly, Mr. Tenllieyh Lee, co-founder of AISoftBox, explained that it is a sustainable Fintech platform that saves papers by storing all the receipts in one app. Users just have to simply scan the QR code that plugs in all P.O.S systems in the market.

SHARING SUCCESS STORIES The seminar culminated in a dynamic firechat session featuring industry leaders Dr. Joey Tan (Head of Sustainability, AWS), Ms. Valerie Choo (Managing Director, Simply Awesome Sdn. Bhd.) and Mr. Jason Woo (Director, Clara International Beauty Group) who shared successful strategies for implementing ESG initiatives. The session was moderated by Mr. Simon Wong, General Manager of MRCA. Given the burgeoning significance of ESG at both local and international levels, MRCA’s timely seminar offered invaluable insights into how ESG can benefit businesses and be seamlessly integrated into their operations. Attendees departed armed with invaluable wisdom and practical knowledge shared by the esteemed speakers. ■ Malaysia Retailer Vol 11 No 2

MRCA Event

Futuretech for Retail Innovation: Navigating Sustainable Growth Through Technology collect, and utilising technologies such as augmented reality.

apid technological advancements are transforming the business landscape, offering innovative solutions that enhance efficiency and streamline operations. In the “Futuretech for Retail Innovation: Navigating Sustainable Growth through Technology” webinar organised by MRCA Academy on 23 November 2023, Dr. Eric Balan explored emerging technologies, strategies for retailers to integrate technology and innovation into their operations, the link between technologies and SDGs, collaboration and partnerships, and impacts on the workforce.

10 RETAIL PAIN POINTS WITH REGARDS TO TECHNOLOGY AND OVERCOMING THEM In the first part of the webinar, Dr. Balan, who provides consulting and research insights on connectivity, education, research and innovation, spoke about the top retail pain points experienced by retailers and suggested ways to solve the issues.

Integration Challenges Retailers struggle to juggle various systems for functions like inventory, point-of-sale and customer management, causing data silos and inefficiencies. The solution is to adopt an integrated software solution for centralised functions like inventory, sales, and customer relations, preferably cloud-based for realtime access. Malaysia Retailer Vol 11 No 2

Supply Chain Complexity Complex global supply chains can lead to disruptions and inventory issues. Dr. Balan suggested to implement blockchain for transparency, AI for demand forecasting, and to invest in smart logistics for real-time tracking to enhance supply chain efficiency.

Data Security Concerns For retailers, protecting customer data from cyber threats and ensuring compliance with privacy regulations pose a significant challenge. Dr. Balan proposed that retailers invest in robust cybersecurity measures, encryption technologies and compliance tools. It will also be beneficial to enforce strict data access controls and maintain transparency with customers about data usage.

e-Commerce Competition Traditional retailers face pressure from e-Commerce. They struggle to adapt to online platforms and offer seamless omnichannel experiences. The solution is to embrace omnichannel retail, integrating online and offline experiences, offering services like click-and-

Adopting Emerging Technologies Retailers find it challenging to adopt and invest in emerging technologies due to costs and a lack of expertise. The way forward is to foster an innovation culture, provide employee training on new technologies, and establish partnerships with technology companies for staying updated.

Changing Consumer Behaviour Rapidly evolving consumer preferences demand personalised, immersive experiences, in order for retailers to stay relevant and competitive. Dr. Balan suggested to utilise AI and data analytics to understand consumer behaviour, implement personalised marketing strategies, and gather feedback through social media.

Inventory Management Hurdles Accurate inventory management is vital, yet real-time tracking and demand forecasting pose challenges. The solution is to use RFID for real-time tracking, employ machine

25 learning for demand forecasting, and invest in automated systems for replenishment.

Employee Training for Tech Adoption There is resistance to change and the need for extensive training slows down technology adoption among employees. Dr. Balan proposed to develop comprehensive training programmes, create user-friendly interfaces, and foster a culture of continuous learning and innovation.

Digital Transformation Costs Implementing new tech is costly, especially for smaller retailers with budget constraints. The way forward is to prioritise tech investments based on ROI potential, opt for scalable solutions, and explore partnerships to share technology adoption costs.

Customer Experience and Personalisation Many traditional retailers find it a challenge to achieve effective personalisation without compromising customer comfort or privacy. Dr. Balan suggested to implement AI-driven personalisation tools, gather feedback, and balance personalisation while respecting customer privacy and consent.

10 FUTURETECH FOR RETAIL INNOVATION The highlight of the webinar centred on forthcoming technologies poised to empower retailers in staying ahead of the competition and maintaining a leading edge in their industry:

Artificial Intelligence (AI) and Machine Learning (ML) • Personalised Customer Experiences: AI and ML analyse customer data for tailored product

recommendations and marketing messages. • Demand Forecasting: ML algorithms predict future demand by analysing historical sales data, optimising inventory levels. • Chatbots for Customer Support: AI-driven chatbots provide instant and efficient customer support, enhancing overall service.

Augmented Reality (AR) and Virtual Reality (VR) • Virtual Try-on: AR enables virtual product trials, enhancing the online shopping experience for items like clothing and accessories. • In-Store Visualization: AR/VR in physical stores offer interactive displays, showcasing product information and creating immersive brand experiences.

Internet of Things (IoT) • Smart Shelves: IoT-enabled shelves track real-time inventory, minimising stockouts and optimising replenishment. • Supply Chain Optimization: IoT devices monitor product conditions during transit, ensuring quality and reducing waste. • Personalised In-Store Experiences: IoT sensors gather customer preference data for personalised in-store experiences.

Blockchain Technology • Transparent Supply Chain: Blockchain ensures a secure, transparent supply chain, allowing consumers to trace product origins. • Product Authentication: Retailers use blockchain to verify the authenticity of high-value or luxury goods.

5G Technology • Enhanced Mobile Connectivity: 5G provides faster, reliable mobile connectivity, improving app performance and in-store experiences.

• AR and VR Performance: 5G’s high-speed, low-latency capabilities enhance AR and VR applications.

Voice Commerce • Voice-Activated Shopping: Customers can make purchases using voice commands, enhancing convenience. • Virtual Shopping Assistants: AI-powered assistants offer personalised product recommendations through voice interactions.

Robotics and Automation • Automated Warehouses: Robotics streamline warehouse operations, including order picking and shipping. • Autonomous Delivery Vehicles: Drones or autonomous vehicles ensure contactless and efficient last-mile delivery.

Edge Computing • Real-time Data Processing: Edge computing enables real-time processing, enhancing the speed of in-store technologies.

Subscription-Based Models • Recurring Revenue: Subscription services create recurring revenue streams and foster customer loyalty, particularly effective for consumable products.

Sustainable Technologies • Eco-friendly Packaging: Retailers adopt sustainable packaging materials and practices to reduce environmental impact. • Energy-efficient Operations: Implementing energy-efficient technologies supports sustainability goals in stores and warehouses. Overall, the retailers who attended the webinar significantly broadened their knowledge and understanding of the diverse technological solutions available to support and enhance their businesses. ■ Malaysia Retailer Vol 11 No 2

Market Info

F&Bs to Benefit from Web Bytes, E3Hubs Partnership The partnership will see E3Hubs Effectuator F&B members enjoying a one-year complimentary subscription to the Xilnex POS solution on iPad and Android Mobile, and 30% off for the second year.

eb Bytes “Our collaboration Sdn Bhd, a with E3Hubs is a leading retail tangible manifestation management of our commitment software company, to bolster the growth signed an MOU with E3 and resilience of F&B Capital Sdn Bhd, which startups and microoperates E3Hubs, a SMEs. We aim to not only thriving entrepreneur streamline operations community in Malaysia. but also enhance overall This collaboration efficiency, providing a will speed up digital solid foundation for these transformation businesses to thrive.” of E3Hubs’ F&B E3 Capital CEO Andrew entrepreneur members Wong said E3Hubs’ From left, Datuk Ken Phua, Ooi Boon Sheng, E3 Capital COO Calvin Quah and Andrew Wong at the signing ceremony. by empowering them mission is to foster with scalable, cloudinnovation, identifying based technology to the F&B segment as an help them optimise their business area to strengthen competencies integration with third-party apps processes, increase operational and capacity building by providing such as GrabFood, foodpanda efficiency and adapt to the dynamic business support, market access and and ShopeeFood. demands of the industry with lower access to funding. E3Hubs Effectuators are cost of investment. While business for the F&B sector entrepreneurs with paid E3Hubs boasts a robust in Malaysia has largely returned to memberships within the E3Hubs community of 3,000 registered pre-pandemic levels, inflation, the community. In addition, assistance entrepreneur members, with almost onset of higher sales and service tax, will also be provided to all E3Hubs’ half of them from the F&B sector. rising labour costs and customers’ registered F&B retailer members to Recognising the unique needs multi-channel ordering preferences apply for the Madani MSME Digital of these businesses which are continue to pose significant hurdles Grant if they subscribe to Xilnex mainly startups or single-store to F&B retailers. POS solutions. establishments, Web Bytes will An MIDF Research report stated The F&B market is volatile fully subsidise its Xilnex Cloud POS that food inflation will continue to and challenging, especially for on iPad and Xilnex F&B Go mobile remain high at 5.5% yoy as Malaysia startups and entrepreneurs. As POS to E3Hubs’ Effectuator F&B is exposed to external factors and such, having the right technology members for the first year and up currency movements. is paramount, said Web Bytes CEO to 30% for the second year. As such, digital transformation Ooi Boon Sheng. Among the features included in is no longer an option but a must “Beyond operational efficiency, the Xilnex solutions are seamless to help F&B retailers increase insights from data are essential online-to-offline loyalty integration, operational efficiency, control for crafting the right pricing, contactless QR ordering and costs and elevate customer product and marketing strategies,” DuitNow payment, and sales experience. ■ he explained.

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he Indonesian Embassy in Kuala Lumpur, in collaboration with the Indonesian Retail and Tenant Association (Himpunan Peritel dan Penyewa Pusat Perbelanjaan Indonesia, HIPPINDO), organised the Indonesia B2B2G Investment Forum on 24 November 2023 at The Ruma Hotel Kuala Lumpur. The forum was graced by His Excellency the Indonesian Ambassador to Kuala Lumpur, Dato’ Indera Hermono, along with Mr. Budihardjo Iduansjah (Asian Trade, Tourism and Economic Council (ATEC) and HIPPINDO Chairman), Mr. Koko Haryono (Deputy Secretary of Small and Medium Enterprises, Ministry of Cooperatives and SMEs, Indonesia), Dr. H. Hendrar Prihadi (Chairman of the National Procurement Agency, NPPA/ LKPP), and Mrs. Insyafiah (Director of Funding, Nusantara Capital Authority, OIKN). Representing Malaysia was Datuk Hanafi Sakri, Deputy Secretary-General (Industry) of the Ministry of Investment, Trade and Industry Malaysia. The event aimed to stimulate investment inflow into Indonesia and familiarise attendees with the policies of Indonesia’s Goods and Services Procurement Policy Institute (LKPP). The speakers elaborated on ways for involvement in Indonesia’s government-led development initiatives. Within government procurement, only 5% is allocated for imports, prompting opportunities for additional entrants into Indonesia’s market through public-private partnerships (PPP). Covering 22 sectors, PPP encompasses transportation,

roads, water resources, telecommunications, energy conservation, tourism, health, and more, emphasising the potential for investment. Budihardjo Iduansjah stated, “We initiated this Investment Forum in Malaysia to promote Indonesia as a production hub using local resources to cater to our domestic market and facilitate exports.” The forum presented an avenue for Malaysian investors to establish factories in Indonesia, ensuring their products meet the LKPP e-Catalogue criteria, aligning with the government’s preference for domestic goods. Through PPP, Malaysian companies can engage in manufacturing, provided they utilise at least 40% local materials.

Regarding the development of Indonesia’s new capital, ‘Nusantara,’ currently 55% completed, numerous project opportunities are available within this mega development. The surrounding towns, like Samarinda and Balikpapan, will undergo development to support the new capital, offering further opportunities for contractors through PPP. As part of the event, an ASEAN Partnership MoU was signed between ATEC and INFODA Ventures Sdn Bhd, which will hopefully give rise to more collaborations in the future. The forum attracted diverse interests, such as real estate, air conditioning, and infrastructure companies, fostering discussions on their potential contributions to Nusantara’s development . ■ Malaysia Retailer Vol 11 No 2

Market Info

Propelling Investment Opportunities: Unlocking Indonesia’s Potential

MRCA Event

Corporate Visit To Getha An inspiring experience of Malaysia’s natural treasure. RCA organised a corporate visit to the Getha flagship store in Petaling Jaya to learn about the brand’s 53-year journey and unique offerings. In her opening remarks, Angela Tee, Organising Chairperson of the event expressed her sincere appreciation to Melissa Tan, Chief Executive Officer of Getha and her team for making this corporate visit possible. She delivered a brief introduction of Getha as a homegrown lifestyle brand since 1969. Angela said that the company is the winner of the Brand of the Year Award for 2021 and 2022. Brian Tham, Head of MRCA Retail Pillar, warmly welcomed all MRCA members to the Corporate Visit. “We are truly honoured to have this opportunity to gain valuable insights from one of the industry leaders today. This marks the second corporate visit organised by MRCA Retail Pillar,” he added. Brian stressed that events such as this works as a platform for the exchange of knowledge and insights among MRCA members, as well as a mutual learning experience from each others’ successes. Brian also expressed a heartfelt appreciation to Melissa and her team for hosting MRCA members and for the willingness to share expertise. The entourage was welcomed warmly by the management of Getha, led by Melissa Tan, Chief Executive Officer. In explaining about the company’s inception and journey through half a century, Melissa stressed that the company was nurtured as a homegrown Malaysian brand since its inception in 1969. The proud winner of the

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Brand of the Year Award 2021 and 2022, Getha produces the highest quality latex products using 100% natural latex. “We are well-known for our mattresses and pillows – this is our speciality, using 100% natural latex,” said Melissa. She added that to manufacture one mattress fully made from natural latex, more than 1,000 trees have to be tapped. Getha’s main business activity is to manufacture latex core that is provided to many industries as well as for OEM purposes for other mattress brands locally and internationally. Speaking about the extensive reach of this generational familyowned business founded by her grandfather, Mr Tan Yok Chin,

Melissa said that the company exports its products to more than 28 countries across the world. In growing and evolving with the times, Getha has set in place digital transformation strategies to enhance the business which include e-commerce activities and digital advertising. Today, Getha not only sells mattresses and bedding items but also other corporate gifts as part of its strategy to expand its suite of products. Melissa explained that part of Getha’s unique business strategy to enhance its branding was to collaborate with Golden Screen Cinema (GSC) to deliver Aurum Theatre which is designed for those seeking the ultimate experience in extravagant cinema

comfort. The theatre features Getha Lux Suites comprising twomotor luxury recliners made with Getha’s premium plush cushioning. Exclusively crafted by famed Italian architect, Marco Fumagalli, the Getha Lux Suites boast nano-silver antibacterial covers and plush pillows that deliver excellent support. Members were also given a tour of the flagship store, with opportunities for networking over light refreshments. All in, it was a very insightful and inspirational experience for the entourage. ■ Malaysia Retailer Vol 11 No 2

MRCA Event

MRCA – Sunway U Team Up for Pink October The half-day event attracted approximately 200 participants from all walks of life with the aim to raise self-awareness and self-care among women

he Malaysia Retail Chain Association (MRCA) Women Division and Sunway University successfully co-organised the second edition of the Breast Cancer Awareness Event, themed Think Pink, Think Life 2.0 at Sunway University, Kuala Lumpur, in October. Held in conjunction with Pink October, the event was officiated by YB Michelle Ng, member of the Selangor State Legislative Assembly for Subang Jaya. Also present were MRCA President Dato’ Sharan Valiram, Provost of Sunway University Prof Abhimanyu Veerakumarasivam, Organising Chairlady of the event Racheal Tan and MRCA Women Committee members. The Think Pink Think Life 2.0 committee successfully raised RM35,000 for the Breast Cancer Welfare Association Malaysia (BCWA) and Sunway Desa Mentari Community Programme. The funds will be channelled towards the running the MURNI mobile units at rural areas and B40 communities where free clinical breast examinations will be provided by experienced nurses. The Think Pink Think Life 2.0 event included a fireside chat on breast cancer awareness, a talk on self-breast examination, a sharing by a breast cancer survivor, as well as a fitness dance session. Organising chairperson Racheal Tan said in her speech that the

Malaysia Retailer Vol 11 No 2

MRCA Women Division Chief Dato’ Winnie Lim, MRCA Immediate Past President Shirley Tay, BCWA’s patron Puan Sri Dato’ Akmal, BCWA President Lim Kim Fong, MRCA President Dato’ Sharan Valiram, YB Michelle Ng, Organising Chairlady Racheal Tan, Provost of Sunway University Prof Abhimanyu, MRCA Women Division Deputy Chief Aiveen Wong.

event was not only aimed at raising awareness but also to inspire action. “We want to empower women by having them equipped with essential information on health so that they can take charge of their lives, to be better and healthier. The fireside chat session on Breast Cancer Awareness saw an esteemed panellist comprising, Sunway Medical Centre Clinical Oncologist Dr Aqilah Othman, Sunway University Department of Medical Sciences cancer researcher Associate Prof Dr Felicia Chung Fei Lei and BCWA President and

cancer survivor Lim Kim Fong. It was moderated by Sunway University Head of Department of Psychology Senior Lecturer Dr Woo Pei Jun. This session offered information on the latest advancements and breakthroughs in breast cancer treatment and research, the role of genetics and genomics in understanding risk factors and advice for patients in terms of coping and maintaining a positive outlook undergoing treatment for breast cancer. BCWA Head of Communication Sumitra Selvaraj gave thoughtprovoking insights on breast cancer

awareness and education on early detection which can save lives. Matron Nazirah gave a short tutorial on a self-breast check for the ladies in attendance. Next up was a touching sharing session from breast cancer survivor Chang Chu San who shared about her experience when she first found out she was diagnosed with the disease, and how she faced it with positivity and support from her husband. She keeps a healthy lifestyle,

leading the BCWA Pink Inspirers and Pink Power bowling group and participating in numerous sports meets. Pumping up the crowd’s energy vibes with a fitness dance session was Sunway University Asso Prof Dr Kavita Reginald who led the crowd in some energetic sways and moves. The event culminated with a lucky draw session, with the lucky winners walking away with prizes totalling more than RM12,000. ■

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Market Info

McMillan Woods Global Honours Supporters at Appreciation Nite Awardees, sponsors and supporters turned up for the Oscar-winning Disney film-themed party to celebrate the success of the recently-concluded McMillan Global Woods Awards 2023.

ollowing McMillan Global Woods Awards 2023 last October, it was timely for the global network to accord thanks and gratitude to its awardees, sponsors and supporters who made the event possible. The global network organised an Oscar-winning Disney film-themed Appreciation Nite at the Parkroyal Collection, Kuala Lumpur. Some months earlier, at the awards presentation, McMillan Global Woods Awards 2023 proudly announced the recognition of 30 business visionaries worldwide. Among these esteemed honourees were Malaysian actor and singer, Alvin Chong; Malaysian supermodel and business mogul

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Amber Chia; Hong Kong actress and influencer, Gine Lin Siu Kiu; awardwinning Hong Kong actress Wiyona Yeung; the thunderous powerful drummer, Eric Lau and the limelight shone on the visionary Australian billionaire magnate, Georgina Hope Rinehart. Organised by McMillan Woods Global (MCMWG) and held at the Shangri-La Hotel Kuala Lumpur, the global event was officiated by YM Tunku Dato’ Mu’tamir Tunku Tan Sri Mohamed from the Royal Household of Negeri Sembilan. It brought together more than six hundred industry leaders, innovators, entrepreneurs, artistes and philanthropists who witnessed a standout moment when McM

Cares, a philanthropic programme under MCMWG made a heartfelt RM300,000 donation to the National Stroke Association of Malaysia. This not only demonstrated MCMWG’s generosity but also emphasised the significance of Corporate Social Responsibility and the transformative impact organisations can achieve by aligning their success with community betterment.

CONSISTENT MCMWG President and Founder Dato’ Seri Dr Raymond Liew said that the network ensures that a minimum of RM100,000 is given to charity every year. It holds multiple charity drives leading up to the awards night.

“The McMillan Global Woods Awards 2023 is a celebration of excellence and a reminder that success is not just about personal achievement but also about leaving a positive mark on the world,” he said. “We’ve reached our 10th Anniversary this year, which is a testament to the enduring impact of the McMillan Global Awards. To celebrate, we have rebranded the McMillan Woods Global Awards with the tagline ‘Authenticity, Authoritative, Aspiration’, reinforcing our mission to honour excellence and innovation, while inspiring others to reach new heights. And we will continue to do so in the years to come,” he added. This year’s awards attracted a

record number of applicants, despite the stringent requirements and evaluations being more meticulous than ever.

CATALYST Miss Rachel Hsu Xin, Organising Chairman of McM Global Awards 2023 explained that the nomination and evaluation process is designed to be thorough and objective. “We take pride in our awardees being selected based on their merit and the transformative nature of their contributions,” she said. The categories included McM Icons, awarded to outstanding personalities, both globally and locally; McM Masters, honouring established business entrepreneurs

and global leaders; and McM Rising Stars, awarded to thriving young talents, offering them a platform to excel in their careers. Moving forward, MCMWG will continue to be the spark of inspiration for rising industry players and act as a catalyst in emerging new business potentials to spur global industry growth in the future. McMillan Global Woods Awards 2023 was organised by McMillan Woods Worldwide, with GV Corporate Advisory Sdn Bhd as the Platinum Sponsor; Gintell (M) Sdn Bhd and QSolve under POS2U Sdn Bhd as the Gold Sponsors, and Sphere Corporation Sdn Bhd and Anand Foundation as the Silver Sponsors. ■ Malaysia Retailer Vol 11 No 2

Market Info

MCAH 20th Anniversary Celebrates Exceptional Chinese Community Leaders he Malaysia Chinese Assembly Hall (MCAH) celebrated its 20th anniversary on 19 November 2023 with style and grandeur. The gala night featured a sumptuous dinner with the theme “Crazy Rich Asians”, where attendees graced the occasion held in Kuala Lumpur dressed in their finest and most captivating ensemble. Nearly 1,600 esteemed guests, including notable figures from domestic politics, business, NGOs, foreign diplomats, and more, enlivened the event with their presence. Under the distinguished presence of Mr. Fong Kui Lun, MP of Bukit Bintang, representing the the Guest of Honour, Minister of Transport YB Anthony Loke Siew Fook, and Mr. Liang Foo Kuan, Chairman of the Organising Committee, the opening ceremony set the tone for an evening celebrating the outstanding contributions of individuals within the Chinese community.

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CHINESE ORGANISATION IN MALAYSIA In his address, Datuk Seri Dr. KK Chai, President of MCAH, shared that the MCAH’s founding aims at creating a platform for communication and unity within Malaysia’s multiracial landscape. “Over the past two decades, we’ve witnessed substantial growth and progress. Our commitment

remains steadfast in promoting collaboration across cultural, educational, societal and business realms to contribute to our community’s prosperity,” said Datuk Seri Dr. Chai. Highlighting the historical journey of the MCAH, newly granted registration as “Malaysia Chinese Assembly Hall” by ROS, he noted its two-decade history and its

CHINESE ELITE DRAGON AWARDS current standing with over 120 organisational members nationwide and more than 1,000 individual members, solidifying its status as a leading representative Chinese organisation in the country. Datuk Seri Dr. Chai emphasised that these awards not only honour individual achievements but also serve as a source of inspiration for greater societal engagement. These recognitions aim to encourage wider participation in community service, fostering harmonious societal development. Generously sponsored by various businesses, the gala dinner featured multiple lucky draws and captivating performances by talented singers, the most notable of whom was Jeryl Lee, hailed as the ‘Overall Champion’ of the recent music competition reality show ‘Stage 2023’ in China. ■

One of the highlights of the glittering gala was the presentation of the prestigious “Dragon Award” to several distinguished recipients, acknowledging their remarkable contributions to both the nation and the Chinese community: Outstanding Chinese Lifetime Achievement Excellence Award: Tun Michael Chen Wing Sum, Dr. Tor Lam Huat Outstanding Chinese Entrepreneur Excellence Award: Tan Sri Dr. Lim Wee Chai Outstanding Chinese Community Leadership Award: Tan Sri Datuk Seri Panglima Dr. Lee Lam Thye JP, Datuk Seri Michael Chong Ten Soo JP Outstanding Chinese Exemplar of Filial Gratitude Award: Puan Sri Datin Catherine Chang Outstanding Chinese Social Responsibility Leadership Award: Kuan Chee Heng Uncle Kentang Outstanding Chinese Sports & Culture Hall of Fame Honours Award: Cheong Jun Hoong, Jeryl Lee Pei Ling, Lee Nai Kong, Ben Heng Boon Hian Outstanding Chinese Women Entrepreneur Award: Datuk Anna Teo, Datuk Ada Poon Yin Hoong Outstanding Chinese Rising Star Award: Vincent Nee Aik Chiang, Jasmine Ho Pui Shen

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Market Info

Gintell Hits The Right Spots with The S7 Plus The chair is designed to target and address specific areas of the body and is adept at providing a satisfying and effective massage experience. intell’s latest chair – the Gintell S7 Plus, 2nd Gen 8-Hands Wellness Chair – rolled out in November 2023 at Sunway Pyramid, marked a significant milestone showcasing the brand’s commitment to revolutionising the wellness industry. The Gintell S7 Plus is the first i n the market to feature the innovative 178° L-Flex Track with 2nd Gen 8-D Twin Rollers. This cutting-edge technology mimics the experience of four massage therapists simultaneously working on the upper and lower back.

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The focus areas include the shoulder, upper back, lower back, waist and buttocks, ensuring a comprehensive and rejuvenating massage experience. The launch ceremony reached a highpoint with the presence of international actor Simon Yam, Gintell’s ambassador, who shared his testimonials on the effectiveness and impact of the Gintell S7 Plus. Both Simon Yam and Gintell Group Managing Director Dato’ Goh Cheh Yak launched the chair and officiated the event. At the launch event, guests had the chance to meet and greet Simon

Yam. Ten lucky winners from 988 radio station and five winners from Gintell’s Snap and Win contest had the opportunity to have their photos taken with Simon Yam.

TAILORED EXPERIENCE The Gintell S7 Plus brings a new dimension to massage technology. Its dual massage track, a first in Malaysia, allows precise adjustments for the upper and lower back, surpassing the limitations of traditional fixed-angle massage chairs. The result is a reclining capability of 178°, adapting to body curves and

37 targeting nerves in the lower back and waist. The chair doesn’t stop at just massages. It incorporates an AI Fatigue Bio-Scan System, offering a personalised massage programme based on heart rate, blood oxygen level and fatigue index. This ensures a tailored wellness experience.

MORE THAN A MASSAGE CHAIR One of the standout features is the 230° Thai Massage, an intensive full-body stretching programme intensified by the 178° L-Flex Track and 2nd Gen 8-D Twin Rollers. Endorsed by Tit-Tar Master Dato’ Seri Chris Leong, this programme enhances joint flexibility and mobility, promoting overall well-being. The 360° Heat Spa Therapy adds another layer of relaxation, employing warm compression on specific areas like the back, waist and feet. The speciallydesigned crossbody strap targets the abdominal area, providing relief from muscle tension and menstrual cramps. Under the Brain Relief Therapy section, the Gintell S7 Plus offers three automated programmes—Total Relax, Mental Care and 230° Thai Massage. These programs aim to enhance sleep quality and alleviate mental stress, creating a calming ambiance with soothing background music during the massage.

IN TOUCH WITH TECH Keeping up with modern connectivity trends, Gintell ensures user convenience with options like AI Voice Control, touch screen controller and seamless smartphone connectivity via Bluetooth. The Gintell Super App OS application, available on Google PlayStore and AppStore, allows users to control the massage chair effortlessly. The Gintell S7 Plus boasts an impressive array of features,

including 20 automatic programmes, 11 unique massage techniques, adjustable massage speed and 4D intensity up to five levels, a wireless charging port with USB connector, VI Memory programme and the relaxing Zen Light feature, enhancing the user’s mood and surrounding ambiance. Gintell is offering the S7 Plus at a special promotional price of RM18,988. The retail selling price

is RM33,988, accompanied by free gifts worth up to RM8,988. Additionally, purchasers of the Gintell S7 Plus will receive a complimentary eight-day Health Programme, kickstarting their wellness journey. For further inquiries or to preorder, interested individuals can contact +6012-404 6033 or visit www.Gintell.com or the nearest Gintell showroom. ■ Malaysia Retailer Vol 11 No 2