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Senheng Leads Digitalisation In Consumer Electronics Industry In Malaysia Senheng trailblazes with New Retail Solution – the ultimate retail ecosystem, creating synergy between processes and business operations.
SENHENG NEW RETAIL SOLUTION – THE ULTIMATE RETAIL ECOSYSTEM Recognising the vast opportunities in the market and the rapid spread of digitalization, Senheng Electric (KL) Sdn Bhd embarked on its own digital transformation journey. “We are seeing an online-to-offline (O2O) revolution that changes the way people shop. Ultimately, consumers expect a seamless shopping experience across various channels that can be accessed whenever and however they chose. The idea is to enhance customers’ shopping experience, and retailers that do not meet these expectations will lose traffic. We want to simplify and personalise the shopping experience for our customers,” said Lim Kim Heng, Managing Director of Senheng. In line with its aspirations to fuel a digitalised consumer electronics industry, Senheng developed the revolutionary New Retail Solution (NRS). The NRS presents a comprehensive retail ecosystem that has the capabilities to drive greater efficiency and effectiveness across all aspects of business operations. Designed as a centralised portal for the management of all information including product specifications and details, this system offers users high reach rate, and automates business process.
Malaysia Retailer Vol 8 No 2
With the NRS, retailers can easily and seamlessly manage various dimensions, such as customer value proposition and retail business model. Customer value proposition come with product offering, services offering, shopping experiences, pricing and revenue models. While operating models come with organization sourcing, store operation and value chain. KH Lim further shares that the company invested heavily into the development of the NRS in order to create a sustainable and versatile system that can drive profitability while upholding customer service excellence which is a priority for Senheng. He explains that Senheng’s digital transformation is aimed at going totally paperless and delivering seamless digital services to customers in the years ahead. The NRS comprises 9 core solutions, namely, the e-Commerce Solution, the Customer Relationship Management
(CRM) Solution, e-Commerce Post Sale Solution, Fulfilment & Last Mile Solution, Inventory Management Solution, Business Analytics Solution, Human Resources Management Solution (HRMS), Marketing Automation Solution, and Telemarketing Solution. Recognising the challenges in the retail industry, Senheng is set to market the NRS to all retailers across Malaysia, in an effort to drive greater efficiency and versatility in the retail segment in Malaysia.
e-COMMERCE SOLUTION With the e-Commerce Solution, Senheng have greater control over product information and marketing efforts in terms of accuracy, speed of updates, monitoring and tracking, among others. The e-Commerce Solution features several capabilities that include Product Information Management; Marketplace Hub Module to enable the efficient management of multichannel market
“Ultimately, consumers expect a seamless shopping experience across various channels that can be accessed whenever and however they chose.” - Lim Kim Heng, Managing Director of Senheng
