Vol 5 No 1 2017
MRCA 24th Anniversary & Crown Awards Winners MRCA-KPDNKK Charity Run 2016 Budget 2017’S SME Goodies
TENACIOUS YOUNG GUN
WM RM9 / EM RM11
MK Curtain Berhad Founder and Group Managing Director Dato’ Calvin Khiu
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CONTENTS / VOL. 5 NO. 1
48 IN FOCUS 6 Tenacious Young Gun
MK Curtain Berhad Founder and Group Managing Director Dato’ Calvin Khiu has had an interesting journey from childhood adversities to running a successful textile and home furnishing company.
FEATURES 10 Budget 2017: Goodies For SMEs
The Malaysian Government has proclaimed 2017 as the “Start-Up and SME Promotion Year” with an allocation of RM6.7 billion dedicated to SME development.
12 2016 In A Nutshell &
What To Expect In 2017
ON THE COVER
2016 was an eventful year, and the retail and franchising industry in Malaysia has been weathering the economic headwinds. However, analysts are cautiously optimistic about 2017, especially with the emerging strength of e-tailing.
15 Making The Most Out Of 4 Special Sales
16 Largest Show For Retailers
And Franchisors
The highly anticipated MIRF 2017 promises more international participation, speakers and floor space for business opportunities.
20 MRCA Members Among The Best
MK Curtain Berhad Founder and Group Managing Director Dato’ Calvin Khiu
Malaysia Retailer Vol 4 No 1
Malaysians are spending more shopping online, via their computers and phones, but cite that more needs to be done to improve the e-commerce industry in the country.
Four MRCA members won the SOBA 2016 for their contributions to the Malaysian economy.
22 A Sneak Peek At Southville City
14 Digital Boom To Stay
New regulations stipulate that traders, including those in the retail sectors, are allowed to organise only four special sales per year.
Mah Sing Group’s latest development south of Kuala Lumpur strikes a balance between residential and retail components, offering owners a diverse township complete with excellent connectivity.
24 Sunway Malls Usher Lunar New Year
With five successful shopping centres under its belt, Sunway Malls held a grand Lunar New Year launch at its newly-opened mall to usher the Year of the Rooster.
EVENTS 48 A Night Of Opulence and Enchantment, Celebrating the Industry’s Best
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More Than 3,000 Runners Across Finish Line
59 Making Inroads To Form A Northern Chapter
60 Manpower Planning Talk
64 26 Lines Of Least Resistance
Inefficient checkout processes hurt businesses, as most tend to leave an outlet empty handed. To combat loss of business due to this, StrongPoint has a better idea to manage queues.
28 The Malaysian Dream
Imagine waking up every morning and going out to the golf course that is hardly five minutes away from your home.
30 Transform To Perform… With Excellence!
Datuk Lawrence Chan shares the need for a paradigm shift so we can better equipped ourselves with the necessary knowledge, mental tools and inspiration to overcome the tough times.
36 37 Intellectual Property Rights: The
38 Where One Goes To Be Pampered
Among the ongoing projects spearheaded by B&G Property is d’Pristine @ Medini, its maiden development in Iskandar Malaysia.
Lawyer Dennis Tan gives a crash course on how to turn your business into a franchise.
42 Poh Kong Turns 40
36 From Humble Beginnings To Real Estate Magnate
Dato’ Sri Alex Siaw Swee Hin’s inspiring turn of events led to his triumphant return to Malaysia.
Klangite Jordan Ng had a dream – to be able to conquer printing and big display needs in the Klang Valley.
40 Franchising Your Business
In recent times, there are no shortage of spas and massage centres but Baliayu Spa Sanctuary has an edge against the rest.
39 King Of Displays
34 Right Place, Right Time
Key to Beating Your Competition
P. Kandiah shares how budding entrepreneurs can use IPR to their advantage.
To mark this momentous milestone, Poh Kong has embarked on a campaign and a string of celebrations rewarding its customers with RM4 million in prizes.
44 Developing Business-Savvy Leaders
One of the great business dampers in organisations is that there are too many bureaucratic leaders and too few business-savvy leaders.
61 Seminar On How To Maximise Google Adwords
62 A Session On Retail Communications
63 Taking To The Green For A Worthy Cause
64 Inaugural President Cup And Friends Charity Badminton Tourney
65 Bringing Smiles To The Needy
66 Spreading Deepavali Cheer To Children’s Home
67 Monthly Meeting September & November
DEPARTMENTS 5 President’s Message
68-70 Member Updates
71 Event Calendar
72 MRCA In The News
Malaysia Retailer Vol 4 No 1
4 Event
MRCA RETAILER is published by
A-5-2, 3, 3A, Level 5, Block A, Sky Park One City, Jalan USJ25/1, 47650 Subang Jaya, Selangor. Tel: 603-5882 4333 Fax: 1 700 810 950 Website: www.mrca.org.my PRESIDENT Dato’ Garry K.S. Chua ROTOL FOOD-CHAIN (M) SDN BHD
BOARD OF ADVISORS YB Dato’ Sri Liow Tiong Lai PRESIDENT OF THE MALAYSIAN CHINESE ASSOCIATION
IMMEDIATE PAST PRESIDENT Dato’ Liaw Choon Liang, JP FOCUS POINT HOLDINGS BERHAD
YB Dato Sri Mustapha Mohamad MINISTER OF INTERNATIONAL TRADE & INDUSTRY MALAYSIA
DEPUTY PRESIDENT Valerie Choo Yoke Shiem SIMPLY AWESOME SDN BHD VICE PRESIDENTS Dato’ Liew Bin BRILLIANT MERCHANDISING SDN BHD Seak Thean Pow BAGUS CURTAIN SDN BHD Shirley Tay Bee Koo SUNRIDER INTERNATIONAL (M) SDN BHD Dato’ Dr. Chai Kee Kan KK SUPERMART & SUPERSTORE SDN BHD SECRETARY GENERAL Jeff Kong Jiang Foong DF PHARMACY SDN BHD DEPUTY SECRETARY GENERAL Dato’ Bruce Lim Aun Choong JOHOR INTERNATIONAL SKILLS HUB SDN BHD TREASURER GENERAL Dato’ Choi Wei Yee SUNLIGHT TAXI SDN BHD COUNCIL MEMBERS Edison Choon King Han POH KONG HOLDINGS BERHAD Datuk Henry Yip Choong Hung DRAGON-I RESTAURANT SDN BHD Ricky Thye Kok Lam TANGIBLE AIM SDN BHD Brian Tham Jee Ping WATATIME (M) SDN BHD Dr Afendi Dahlan DR GROUP HOLDINGS SDN BHD Dato’ Syed Kamarulzaman Dato’ Syed Zainol Khodki Shahabudin PERBADANAN NASIONAL BERHAD Dato’ William Chow Ah Kau MALAYSIA HEALTHCARE SDN BHD Dato’ Eric Tai Lim Ping NELSON’S FRANCHISE (M) SDN BHD Alex Wong Che Sing HAP SENG STAR SDN BHD
Dato’ Dr. Jennifer Low, JP GROUP MANAGING DIRECTOR, QUILL GROUP OF COMPANIES Tan Sri Lim Wee Chai CHAIRMAN, TOP GLOVE CORPORATION BHD Tan Sri Leong Hoy Kum GROUP MD, GROUP CEO, MAH SING GROUP BHD Tan Sri Barry Goh Ming Choon CHAIRMAN OF MCT CONSORTIUM BHD Tan Sri Datuk Tee Hock Seng JP GROUP MANAGING DIRECTOR OF BINA PURI HOLDINGS BHD PRESIDENT’S ADVISOR Tan Sri Tang Yeam Soon THE STORE CORPORATION PRESIDENT’S ADVISOR FOR EVENT & PR Tan Sri Datuk Danny Ooi D’TOUCH INTERNATIONAL SDN BHD FOUNDER PRESIDENT Dato’ Eddie Choon POH KONG HOLDINGS BHD PRESIDENT COUNCIL Dato’ Eddie Choon POH KONG HOLDINGS BHD Datuk Albert Chiang BONIA CORPORATION BHD Datuk Lee Hwa Cheng SINMA JEWELLERY CENTRE SDN BHD
HARINI MANAGEMENT SERVICES SDN BHD (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: 603-7932 3259 Email: harini.mservices@gmail.com Director N. Premala Consultant V.S. Ganesan Senior Editor Vimala Seneviratne Editor Khaw Chia Hui Creative Designer Goh Wei Lee Advertising Consultant Faridah Ismail PRINTER PERCETAKAN LAGENDA SDN BHD (406003-A) No. 4 & 6, Jalan Tembaga SD5/2B , Sri Damansara Industrial Park, 52200 Kuala Lumpur, Malaysia. Tel: 603-6273 6599 Fax: 603-6273 6606 DISTRIBUTOR MPH DISTRIBUTORS SDN BHD (MALAYSIA) (5048-A) Ground Floor, Bangunan TH, No 5, Jalan Bersatu 13/4, 46200 Petaling Jaya, Selangor, Malaysia. Tel: 603-7958 1688 Fax: 603-7956 5995 Email: distributors@mph.com.my
H.E. Datuk Sri Nelson Kwok, JP HONORARY CONSUL OF THE REPUBLIC OF MOZAMBIQUE TO MALAYSIA NELSON’S FRANCHISE (M) SDN BHD LEGAL ADVISORS Ringo Low RINGO LOW & ASSOCIATES Dato’ Manjit Singh MANJIT SINGH SACHDEV, MOHAMMAD RADZI & PARTNERS HONORARY AUDITORS Yeoh Chin Hoe IBDC (M) SDN BHD
Datin Flora Tan Joo Jua TRANSTEL TECHNOLOGY (M) SDN BHD
Dato’ Raymond Liew Lee Leong MCMILLAN WOODS
Ken Phua Cheng Chuen BENTLEY MUSIC SDN BHD Malaysia Retailer Vol 4 No1
HMS
Dato’ Tay Sim Kim OSIM (M) SDN BHD
Dato’ Winnie Lim Yoke Chin JUBILANT PRESTIGE SDN BHD
Adnan Lee Chong Fatt Abdullah MBG FRUITS SDN BHD
MALAYSIA RETAILER is produced for MRCA by
All articles featured in Malaysia Retailer magazine represent the personal views of contributors and are not necessarily those of MRCA & Harini Management Services Sdn Bhd. All writers automatically agree to indemnify MRCA and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2016 by MRCA and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. MRCA and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.
5 President’s Message
President’s Message Dear MRCA members,
Dato’ Garry KS Chua, President, 2016-Present, Malaysia Retail Chain Association
First I would like to congratulate MRCA for turning 25 this year. Kudos to the members and the team for the good work they have been doing. MRCA has kicked off 2017 in a big way by gearing up for the Malaysia International Retail and Franchise Fair, which will be held from July 13 to 16. It is MRCA’s biggest event thus far, bringing together retailers and franchisors from Malaysia and several countries to Kuala Lumpur, to explore business opportunities that will weather the soft economy. MIRF 2017 is held for the second consecutive year running and I’m proud to say that we now have the support of Mah Sing Group Bhd, PIKOM and PERDASAMA. Dato’ Liew Bin will be at the helm, ensuring the show goes smoothly. Fellow retailers should take the opportunity to participate in MIRF 2017 as it is a great way to bring exposure to your products, services and branding. I hope you are looking forward to this exhibition as much as I am. MRCA also capped off 2016 with our 24th anniversary celebration and MRCA Crown Awards. I’m elated to experience a night of elegance and success as we shared this milestone with our partners, guests and deserving Crown Award winners. They had truly encapsulated the concept of “overcoming adversity”. I would also like to thank the Minister of Tourism & Culture Dato’ Seri Mohamed Nazri Abdul Aziz for gracing this event, adding glamour and recognition to the night. I would also like to thank Dato’ Seri Hamzah Zainudin, Minister of Domestic Trade, Co-operatives and Consumerism, for collaborating with us in the MRCA-KPDNKK Charity Run which drew a record 3,000 participants. Dato’ Seri Hamzah’s personal generosity and the tremendous support from his ministry had made a huge difference to our charity run. In this issue we continue to highlight our membership drive as we head north to Ipoh, Perak, and Penang to meet up with companies which showed interest in joining the Association. As we gain more members, MRCA will be able to better represent the retail and franchise industry. This year, we will execute more plans to increase our illustrious list of members. In the midst of this, we have numerous charity related events, under our MRCA Branding Education Charity Foundation in our bid to do more to help the unfortunate. I believe that being charitable is a good way to give hope and love for those in need. In addition, MRCA members can take the chance to stay fit through our charity and sports events such as badminton tournament, golfing, charity runs and more. MRCA and I am looking forward to continue our vibrant engagement with the Ministry of International Trade and Industry, Ministry Tourism and Culture, KPDNKK, MATRADE and other Government agencies to bring our industry to new heights. As we usher the Year of the Rooster, I sincerely wish all our members, business partners, supporters and readers a Happy Chinese New Year and may it be a smooth sailing 2017 ahead. “ENRICHING MEMBERS FOR THE FUTURE”
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Tenacious Young Gun Malaysia Retailer Vol 5 No 1
MK Curtain Berhad Founder and Group Managing Director Dato' Calvin Khiu has had an interesting journey from overcoming childhood adversities to running a successful company. By Khaw Chia Hui
You're known to share stories of your humble beginnings and business acumen. Why is that important for you? I hope by sharing I can inspire others who may be in an underprivileged environment to strike out. The more I share, the more I learn too. My family was very poor. I didn't have much education. That didn't stop me from wanting to uplift my family. I did many odd jobs – hawker, mechanic, gas delivery – but didn't find one that stuck. At that time, I read books written by business magnates such as Hong Kong's Li Ka-Shing and ask those who are more successful around me, what's their secret to success? I found that most successful entrepreneurs have a sales background. Since I have the gift of the gab, I went into sales in Singapore and later in Malaysia.
Hailing from Johor, how did you end up settling down in Nilai? Setting up in popular retail spot in KL was ideal. But I had little capital. Nilai has a place with very affordable rental since the place wasn't developed like what you see now. But now I have the opportunity to compete with the big boys. Last year I opened a showroom in Puchong, where MRCA President Dato' Garry Chua helped me officiate. After that I launched an outlet in Mont Kiara. This year I'm planning outlets in 1Utama Shopping Centre and Pavilion KL.
Do share with us some of the tribulations you have faced in the early years. When MK Curtain was first established in 2005, I only had two employees. It was 16-hour days, everyday for five years. I'd head over to the client's place before 9am to take measurements. From 9am to 9pm, I'd be in the shop. Later at night, I'd be installing curtains. My customers were nice and good people. They would adjust their schedules to fit mine. I'm very thankful for them.
In the Malaysian business environment where staff turnover is high, how do you manage to keep yours? I believe in providing the tools that can help them succeed at their job, including
being patient. Communication is very important. Once a month, I have oneon-one meetings with the management team, they in turn have similar one-onone meetings with their subordinates. By prioritising my staff, they can contribute to my company's growth. Generally staff members want a safe environment to be ambitious and reach their potential. Recently our company won awards at SOBA 2016, I took 30 staff members with me. This nurtures pride for the company as well as recognition of their hard work.
Speaking of awards, you have garnered many over the years. Which ones do you cherish the most? I feel very blessed to have these awards. But those that I cherished are those that money can't buy such as EY (Ernst and Young) Emerging Entrepreneur 2014, JCI Creative Young Entrepreneur Award in 2014 and 10 Outstanding Young Malaysian Award in 2013. 2015 MRCA presented me with the Crown Award for Outstanding Noble Initiative. At SOBA 2016 I was awarded the Young Entrepreneur of the Year and a Platinum Award in Best in CSR.
You have just received a franchisor licence. Can you share with us your preliminary plans? We got the licence in the third week of January. Currently, franchisees can opt for a 2,000 sq ft outlet for RM597,000, including renovation, systems and stock. It is affordable compared to other franchise brands in Malaysia. I hope that aspiring entrepreneurs can take this chance to start their own business. Soon, I'll also have big showrooms in Shah Alam and Petaling Jaya, to support my franchisees. I'm taking part in MRCA's MIRF 2017 exhibition. The franchise idea will be brought overseas to Indonesia, Singapore and so on.
You have made headway into e-commerce. How is that going? In this day and age, it is a must to go into e-commerce. In 2015, we recorded a healthy RM2 million in sales from Facebook and last year we had RM3.5 million. We have a collaboration with online marketplace 11street that is going smoothly too.
MK Curtain often receives awards for CSR work. Can you share with us its importance? My staff members would interview the children or old folk in the homes we want to help. It can be new clothes, a book, a curtain, TV, something simple. Monetary donation is to help with essential goods. Late last year, we completed two buildings for the old folk, each to house 12 people. To me, it's not good enough. I hope this year we can do better. I'll be very happy if my children and family are proud of me, not because of my business, but that I have contributed to society.
You're a hard worker since the company was established. How is your work-life balance? Having time for family is a must. I make sure I have time for them.
How do you see yourself in five years? To be listed in Bursa Malaysia.
Lastly, what is your advice to budding entrepreneurs? Most important is credibility. To have that, you have to walk the talk. DATO’ CALVIN KHIU’S PERSONAL PROFILE 1981 Born in a low income single-parent family 12 year-old Worked as a child labor in an amusement park 16 year-old Worked as a hawker in night market 17 year-old Worked as an LPG delivery man 18 year-old Worked as a fabric promoter 24 year-old Started own business with liabilities 2012 Golden Bull Award 2012 Being on the cover of the most influential Malaysia Finance Magazine Business & Financial 2013 Golden Eagle Award Malaysia 100 Excellent Enterprise 2013 JCI Ten Outstanding Young Malaysian Award 2014 Being chosen as “The Special One” by the Special Weekly Life Magazine 2014 SME Recognition Award 2014 JCI CSR Award 2014 SinChew CSR Excellence Award 2014 Malaysia’s Top 10 Most Admired Young Entrepreneur Award 2014 EY Entrepreneur Of The Year Emerging Entrepreneur, Malaysia 2014 JCI Creative Young Entrepreneur Award, Winner 2015 Established “MKAYE CHARIS CHARITY” to help the impoverished old-folks 2015 Malaysian Golden Entrepreneur Award Supreme Achievement Award 2015 MRCA Crown Awards Outstanding Noble Initiative 2016 The Malaysia Book Of Records, The Biggest Curtain Showroom In Malaysia 2017 JCI Ten Outstanding Young Malaysian Ambassador 2017 SOBA Best In CSR, Platinum Award 2017 SOBA Young Entrepreneur Of The Year, Grand Winner
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Window Films
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Budget 2017: Goodies for SMEs The Malaysian Government has proclaimed 2017 as the “Start-Up and SME Promotion Year” with an allocation of RM6.7 billion dedicated to SME development.
rime Minister Dato’ Seri Najib Razak in his Budget 2017 speech has declared that 2017 is the “Start-Up and SME Promotion Year”, promising to delve into short- and long-term development of small and medium enterprises (SMEs) in the light of today’s economic situation. SMEs will be pleased to know that RM6.7 billion has been allocated for the industry’s development which will see implementations by several ministries and government agencies. Under the SME Master Plan, RM70 million has been allocated for the implementation of High Impact Programmes. For SME export promotion, RM350 million has been allocated: • RM130 million for export promotion through the National Export Promotion Fund to be implemented for local SMEs by MATRADE, MIDA and SME Corp Malaysia. • Loan financing of RM200 million and insurance credit facilities with coverage of up to a RM1 billion value will be provided by EXIM Bank to SMEs. • RM20 million (amounting to RM100 million for five years) in the form of 2% interest rate rebate on the guarantees provided under the “Syarikat Jaminan Pembiayaan Perniagaan” scheme has also been extended until 2025. Startups will receive a boost too, with RM200 million in initiatives for the Working Capital Guarantee Scheme and the introduction of a new pass category Foreign Knowledge Tech Entrepreneurs to encourage investment in high technology startups. For companies with increased revenues, there will be a tax reduction of 1 percentage point (ppt) for a rise of between 5% and 10% in chargeable income, 2 ppt for a rise of between 10% and 15%, and 3 ppt for a rise of between 15% and 20% and 4% for a rise of 20%. For instance, if your company’s
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Prime Minister Dato’ Seri Najib Razak tabling the Budget 2017 in Parliament.
The government has allocated RM162 million for the implementation of e-commerce initiatives.
chargeable income for the year of assessment 2016 is RM10 million and increases to RM12 million in year of assessment 2017, the income tax imposed for the first RM10 million is 24% (RM2.4 million). The difference of RM2 million increased in the year of assessment 2017 will be taxed at 20% (equal to RM400,000). This means the
effective rate is 23.3% and the total amount of tax to be paid is RM2.8 million with tax savings of RM80,000. The B40 entrepreneurs are included in the fold as RM290 million has been provided for various entrepreneurial programmes, namely, Mobilepreneur Programme by GIATMARA (RM30 million), Agropreneur programme (RM100 million), eUsahawan and eRezeki programmes under MDEC (RM100 million) and RM5,000 per taxi driver to purchase new vehicles with individual taxi permits offered (RM60 million). A total of RM1.4 billion has also been allocated for Bumiputra entrepreneurs via SME Bank (RM100 million), Amanah Ikhtiar Malaysia (RM100 million), TEKUN (RM300 million), Perbadanan Usahawan Nasional Bhd (RM200 million), MARA (RM120 million) and TERAJU (RM600 million). For Indian entrepreneurs, RM200 million has been allocated for
11 business financing programmes under TEKUN and Amanah Ikhtiar Malaysia (RM150 million) and RM50 million for programmes to increase their income and capacities. The Secretariat for Empowerment of Indian Entrepreneurs said this year’s allocation for Indian entrepreneurs is the biggest ever. Chinese entrepreneurs were allocated RM90 million in total through SME loans through KOJADI (RM50 million), RM20 million for microcredit loans under the Malaysian Chinese Women Entrepreneurs Foundation and RM20 million for loans to Chinese hawkers through 1Malaysia Hawkers and Petty Traders Foundation. Women entrepreneurs have been allocated RM2 billion for I-KIT, I-KeuNita and Women Career Comeback programmes. As Asia is on the verge of an e-commerce boom, the government has allocated RM162 million for the implementation of e-commerce initiatives such as e-commerce ecosystem and Digital Maker Movement along with the introduction of the new Malaysia Digital Hub. The film production and other creative industries were not left out either, and were allocated RM80 million via the Film in Malaysia Incentive, Arts and Culture Revitalisation Agenda, FINAS Content Creation Hub in Santubong, Sarawak, and Kota Kinabalu, Sabah, Artist Committee. Overall, the Budget 2017 has taken extra care in accelerating SME growth that will continue to diversify contributions to the country’s GDP.
CORPORATE TAX Revenue Increase (%)
Tax Reduction (ppt)
5 to <10%
1
10 to <15%
2
10 to <15%
3
20%
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RM350 MILLION SME EXPORT PROMOTION
RM20 Million
with 2% interest rate rebate via Syarikat Jaminan Pembiayaan Perniagaan.
RM130 Million
through National Export Promotion Fund.
RM200 Million
loan financing of RM200 million via EXIM Bank.
ALLOCATION FOR ENTREPRENEURS B40 Category RM290 Million
• Mobilepreneur by
GIATMARA RM30 million • Agropreneur RM100 million • MDEC’s eUsahawan and eRezeki RM100 million • New taxis and permits RM60 million
Bumiputra Entrepreneurs RM1.4 Billion
• SME Bank RM100 million • Amanah Ikhtiar Malaysia RM100 million
• TEKUN RM300 million • PUNB RM200 million • MARA RM120 million • TERAJU RM600 million
Indian Entrepreneurs RM200 Million
• TEKUN and Amanah
Ikhtiar Malaysia RM150 million • Various programmes RM50 million
Chinese Entrepreneurs RM90 Million
• KOJADI RM50 million • Malaysian Chinese
Women Entrepreneurs Foundation RM20 million • 1Malaysia Hawkers and Petty Traders Foundation RM20 million • Women entrepreneurs RM2 billion
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2016 In A Nutshell And What To Expect In 2017 2016 was an eventful year, and the retail and franchising industry in Malaysia has been weathering the economic headwinds. However, analysts are cautiously optimistic about 2017, especially with the emerging strength of e-tailing.
ear 2016 began with sustained effects from the Goods and Sales Tax (GST) introduced in 2015, which has slowed down consumption and retail sales while toll rate increases in December 2015 has further impacted the retail sales in Malaysia. Along with reduced electricity tariff rebates from January to June 2016, the weakened Malaysian ringgit has resulted in higher costs for manufacturers who bring in raw material, semi-finished materials and finished goods. Imported retail goods prices have increased. Malaysiaâ&#x20AC;&#x2122;s 25th spot in the Global Competitiveness Report 2016-2017 was a seven-spot drop in 2015, with its performance score down from 5.23 to 5.16 out of a maximum of seven. Despite the drop in ranking which was in line with most of Asian economies, the Malaysian economy remained competitive, beating other big regional economies such as South Korea, China, Thailand and Indonesia. In the World Economic Forum 2016 report, Germany, Japan, Hong Kong, Finland, Canada, France, Thailand, Indonesia and the Philippines also slipped in their rankings. However, Retail Group Malaysia in the Malaysia Retail Industry Report said Malaysiaâ&#x20AC;&#x2122;s retail industry was expected to grow by 5.9% in Q3 2016, in tandem with the seasonal festivities. In addition, the retail scene is livened up by the opening of flagship and
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unique stores in and around Greater KL. Overall, projected retail sales growth rate is expected at 5.5% by the end of December 2016.
FRANCHISE INDUSTRY MOVING FORWARD
Brighter prospects, however, can be seen on the franchising front as the Enhanced Franchise Development Programme (EDFP), launched under the 11th Malaysia Plan is set to propel Malaysia as a franchise hub in Southeast Asia by 2020. According to the News Straits Times, 813 franchise businesses are registered with the ministry with the F&B industry making up 39%, the
largest share, while learning centres and nurseries make up 11%. To date, Malaysia records 61 franchise brands which have penetrated more than 55 countries with 2,463 outlets. During an EDFP seminar in April 2016, Malaysian Franchise Association said of the 2,400 outlets of different brands, about 300 were expected to expand into the ASEAN market. Malaysia remains at a place of advantage within the ASEAN community with its early ventures into franchising, having established a stable regulatory system, strong business associations and support from MATRADE.
Malaysia remains at a place of advantage with its head start into franchising.
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In addition, the retail scene is livened up by the opening of flagship and unique stores in and around Greater KL.
Malaysia’s retail industry was expected to grow by 5.9% in Q3 2016, in tandem with the seasonal festivities.
ONWARD TO 2017
Malaysian retailers could look for the silver lining of opportunities in terms of innovation and creativity, not forgetting tenacity. Being remembered well is also important. As MATRADE Deputy CEO, Susila Devi said, “The market will remember brands that stay during good and bad times. The best time to invest in promotion and branding is during bad times and not good times.” The Asian Development Bank recently reported that Malaysia’s GDP was seen growing at a moderate pace towards the end of 2016. Inflation in 2016 is lower than was anticipated and is projected to rise moderately in 2017. The bank said Malaysia’s GDP is expected to hit 4.4% in 2017, compared to 4.1% in 2016.
Meanwhile, the World Bank expects Malaysia’s economy to pick up slightly in 2017 to 2018. In its Economic Monitor Report, June 2016, Malaysia’s GDP is expected to grow at 4.5% (2017 and 2018) as commodity prices recover and global economic growth improves. To give SMEs a healthy boost, the Government in its Budget 2017 announcement unveiled that RM6.7 billion has been allocated for the industry’s development which will see implementations by several ministries and agencies. Under the SME Master Plan, RM70 million has been allocated for the implementations of High Impact Programmes. Start-ups will receive a boost too, with RM200
million in initiatives for the Working Capital Guarantee Scheme and the introduction of a new pass category Foreign Knowledge Tech Entrepreneurs to encourage investment in high technology startups. For companies which have increased their revenues, there will be a tax reduction of 1 percentage point (ppt) for a rise of between 5% and 10% in chargeable income, 2 ppt for a rise of between 10% and 15%, and 3 ppt for a rise of between 15% and 20% and 4% for a rise of 20%. A total of RM1.4 billion has also been allocated for Bumiputra entrepreneurs to be implemented via SME Bank, Amanah Ikhtiar Malaysia, TEKUN, Perbadanan Usahawan Nasional Bhd, MARA and TERAJU. For Indian entrepreneurs, RM200 million has been allocated for business financing programmes under TEKUN and Amanah Ikhtiar Malaysia and another RM50 million for programmes to increase income and capacities. Chinese entrepreneurs were allocated RM90 million in total through SME loans through KOJADI, the Malaysian Chinese Women Entrepreneurs Foundation and 1Malaysia Hawkers and Petty Traders Foundation. As Asia is on the verge of an e-commerce boom, the government has allocated RM162 million for the implementation of e-commerce ecosystem and Digital Maker Movement along with the introduction of the new Malaysia Digital Hub. In 2016 both Amazon and Alibaba started investing heavily to ensure they get in the e-tailing boom in Southeast Asia. Analysts are already ready with strategies for the effects of e-commerce on physical stores, suggesting O2O (online to offline) synergies where online customers are directed towards offline promotions at physical stores and the call for beefing up e-payment security. In 2015, e-commerce contributed RM68 billion of Malaysia’s GDP and it is projected to grow at a 10.8% compound annual growth rate to touch RM114 billion by 2020. However, the Government’s National E-commerce Strategic Roadmap intends to double its growth to 20.8% or RM170 billion by 2020.
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Digital Boom To Stay Malaysians are spending more shopping online, via their computers and phones, but cite that more needs to be done to improve the e-commerce industry in the country.
-commerce is already gaining a strong foothold in Asia. The current digital natives prefer to conduct their shopping online and point to convenience and reduced costs as attractive factors. According to eCommerceMILO, 47% of Malaysians use their phones to shop online. One of the reasons for this slow but growing adoption of online shopping could be that only 12% of Malaysians are satisfied with their experience, citing issues such as product selection, service level and lack of trust. This was revealed in a survey by Nanyang Siang Pau in 2016. Other factors included inconvenience in receiving parcels as they are usually not at home and they prefer more instant interactions with the sellers. The room for improvement in our e-commerce industry means there are great opportunities as we look at current developments and trends for 2017. Malaysia could take its cue from the success of WeChat and Weibo in the arena of online retailing or “e-tailing”. China’s online retail market, worth US$630 million, is 80% larger than the US e-market, according to McKinsey & Company. In April 2016, Alibaba Group Holding Ltd bought a US$1 billion controlling stake in Lazada (known as ‘Southeast Asia’s Amazon’), giving it access to the online emporium’s markets in outheast Asia.
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REAL-TIME ANALYSIS
Software such as Kissmetrics is changing the game in e-commerce – “this software enables the ability to assign tracking signals to every sales channel and possible conversion source, and follow it from its source to either a conversion, an abandonment or a bounce,”
LIVE-ACTION ENGAGEMENT
Another trend predicted is more investment will go into live-action customer engagement. Other ways to engage customers live includes quoting them in the e-tailer’s blogs, answering questions via video or written post, sending important email updates, and posting frequently to keep customers updated. The US Gallup polls showed engaged customers spend US$373 per shopping trip versus disengaged customers who spend just US$283.
MOBILE ENGAGEMENT WILL SKYROCKET Thinktank Gartner has predicted that over “US$2 billion in online shopping will be performed exclusively by mobile digital assistants”. Mobile wallets are also poised to take the forefront to improve convenient customer payment options.
CUSTOMER RETURN OF PURCHASES MADE EASIER
Buying online means the inability to touch and see the product pre-purchase. Forrester’s study revealed that 81%
Jack Ma of Alibaba Group Holding Ltd.
of customers wanted an easier way to return products they buy online. Amazon Prime’s convenient shipping policies remain a benchmark for e-tailers.
SOCIAL SELLING TO THE FOREFRONT
Certain retailers are now gaining highconversion referrals from social network sites like Instagram; through services like Soldsie. Other social commerce services like Curalate transforms Instagram fan photos into “clicks that generate higher conversions, as users comment and add likes to images, generating usable social collages that can be shared to improve conversions”.
SAME DAY DELIVERY BENCHMARK
Amazon Prime’s same-day delivery has become an industry standard held by other e-tailers. Many consumers are now willing to pay more for same-day delivery of goods. In relation, 7-Eleven in Malaysia has partnering with BOXit and launched a parcel locker service in May 2016, making receiving, collecting and returning purchases a breeze for online shoppers. As e-commerce is at the edge of growth in Asia, early adoption of good practices will help retailers to weather future challenges brought about by the new digital economy.
The Government of Malaysia recently announced an amendment to the Trade Descriptions (Cheap Sale Price) Regulations 1997. The new regulations stipulate that traders, including those in the retail sectors, are allowed to organise only four special sales per year. This is down from five special sales per year as per the old law.
hese special sales should coincide with the new year sale period of March 1 to 30, the 1Malaysia Mega Sale Carnival from June 15 to August 31 and the year-end sale period of November 1 to December 31. However, retailers are given the freedom to determine when to hold for the fourth special sale period. During these special sales, at least half of all the items sold in the store must be on sale, at a minimum of 10% discount. These new regulations will be enforced through the Domestic Trade, Co-operatives and Consumerism Ministry’s Enforcement Division.
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Such regulations are meant to protect the interests of consumers against unscrupulous retailers looking to make a quick buck. While this is good for consumers, the amendments have the potential to negatively affect the Malaysian retail industry. In general, freedom to decide on the timings and conditions of special sales are a very important tool of the retail sector. For example, placing steep discounts on certain items are useful to draw new customers into stores. Even if such items are sold at a loss, usually customers will also buy normal priced items that will make
Retailers still have the freedom to determine one special sales period of their choosing.
up for this loss. This is called the “loss leader” technique. Special sales are also useful to sell overstocked or off-season items and to build brand awareness. Under the new regulations, stores may be unable to move old stock as quickly, and may miss precious opportunities to build consumer perception that they are “value-for-money”. Furthermore, with the new ruling stipulating that at least half of the items in the store must be offered at 10% discount or more, retailers no longer have the autonomy to conduct special sales on their own terms. In such cases, retailers who cannot afford to give steep discounts on such a large number of items are either compelled to do so anyway, or are discouraged from participating in special sales at all. Under the amended regulations, retailers still have the freedom to determine one special sales period of their choosing. The three compulsory sales period roughly coincide with major Malaysian festivals. For example, if you are targeting students, you should schedule a special sale to coincide with the schedule of the release of Baucar Buku 1Malaysia in your area. Outside of stipulated special sales periods, retailers can use other marketing techniques to move stock and increase sales. One example is the point-of-sale technique. Retailers can place off-season items at the checkout counter, to take advantage of impulse buying that often happen when customers are under pressure to make a snap decision at the cashier. Retailers can also put into place loyalty or reward programmes. Retailers who still do not have online presence should take advantage of this new ruling to finally take the leap online. By going online, smart retailers should be able to make up for any shortfall that this new ruling may bring. As a whole, while this new amendment to the special sales regulations may prove challenging to retailers, strategic recalibration of marketing techniques should be able to turn this challenge into a new and profitable retail opportunity.
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Making The Most Out Of 4 Special Sales
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Largest Show For Retailers And Franchisors The highly anticipated Malaysia International Retail and Franchise Fair is back for its second year, promising more international participation, speakers and floor space for business opportunities.
he Malaysia International Retail and Franchise Fair (MIRF) was first held last year from March 3 to 6, with fanfare and much success, leading to it becoming the largest retail and franchise fair in Malaysia. It was established with the aim is to complement the need of the professional with various educational features and business networking opportunities. It is also useful for retailers and consumers to interact and forge new partnerships, and initiate cross-border collaboration. Last year's fair was attended by more than 15,000 visitors with over 230 exhibition booths from more than 10 countries. Leveraging on its tremendous success, MRCA yet again appointed Council member Dato' Liew Bin as its Organising Chairman to lead a team
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of enthusiastic people to run the second MIRF. This year, it will be held at Mid Valley Exhibition Centre (MVEC) in Kuala Lumpur from July 13 to 16, with the theme “Breaking Boundaries”. It promises to sell Malaysia as a retail and franchise hub, to seek potential investors and partners through attending MIRF. MRCA also has Mah Sing Group Bhd as the Diamond Sponsor for MIRF 2017. In addition, PIKOM and PERDASAMA will also join forces as supporting partners for the fair. Both associations are well-established in their respective areas, while the latter is the largest Bumiputra entrepreneur organisation in Malaysia. “MRCA has managed to garner hefty support from Taitra (Taiwan External Trade Development Council) which has
Dato' Liew Bin and honoured guests at the MIRF 2017 press conference.
taken up at least 30 booths for the companies under their care. Similarly, 15 booths have been taken up by South Korean companies for now.” said Dato' Liew.
L-R: PIKOM Member, Dato Winnie Lim (MRCA Council), Shirley Tay (MRCA Vice-President), Dato' Tay Sim Kim (MRCA Honorary Lifetime President), Dato' Liaw Choon Liang (MRCA Immediate Past President), Ho Hon Siang (CEO of Mah Sing), Valerie Choo (MRCA Deputy President), Dato' Liew Bin (MIRF Organising Chairman), Dato' Garry Chua (MRCA President), Chin Chee Seong (Chairman of PIKOM), Datuk Naim Mohamad (Perdasama VicePresident), Datuk Lee Hwa Cheng (MRCA Honorary Lifetime President), H.E Datuk Seri Nelson Kwok (MRCA Honorary Lifetime President), Datuk Henry Yip (MRCA Council), Dato' Eric Tai (MRCA Council), Brian Tham (MRCA Council) and Jeff Kong (MRCA Secretary-General)
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UP TO THE MINUTE WITH ORGANISING CHAIRMAN, DATO' LIEW BIN Can you give us a sneak peek into the concept of this year's MIRF? This year we are aiming to have more booths, from 230 last year to 278 this year, and we hope to see more participation from international companies. There will also be more activities planned this year. Where are these overseas participating companies from? We already have companies from Taiwan, Thailand, Singapore, Japan and South Korea. We are also in discussions with some from Vietnam and Cambodia, so it is not just a Malaysian-centric retail and franchising showcase. In addition, about 80% of the booths have been taken up. How do you see MIRF 2017 being beneficial to MRCA members, trade participants and visitors? MRCA is a bridge between its own members and exhibitors, providing a platform for business expansion for the Malaysian and overseas retailers. Those looking for potential investors, business partners or new markets can visit the exhibition. In addition, we have a few success stories stemming from last year's MIRF. Also it has always been an overarching mission for MRCA to
The organisers also said with support from PIKOM and its chairman Chin Chee Seong, MIRF would be able to draw from their experience in organising highly successful exhibitions as PIKOM has done with its IT fairs. Meanwhile MRCA President Dato' Garry Chua said in his speech that, “PERDASAMA represents some 50,000 Bumiputra SMEs and with their support, MIRF will be more diversified and offers a different market segment for its trade visitors.” MIRF 2017 will feature 278 exhibition booths occupied by Malaysian and international companies. Organisers are expecting a crowd of more than 20,000 people. More events during the exhibition will be unveiled over the coming months. Watch this space.
facilitate bigger contributions to the Malaysian GDP through our retail and franchise industry, and MIRF is one of the ways to do so. How will MIRF 2017 contribute to nation-building? Currently, the economy is still soft in the beginning of the year. We are confident that MRCA and through MIRF 2017, we can boost the economy with the help of retailers and franchisors in and outside of the country. Seeing that this is your second year as MIRF organising chairman, what are the challenges you face? In a way the second time around feels slightly easier, since we don't have to start from scratch. So branding and recognition were established among the retail and franchise industry players. My main set of challenges is how to implement a bigger and better show. We need to work doubly hard to achieve that. We also want to attract more visitors this year. But I'm confident we can overcome these issues. Since MIRF is expected to be an annual event, can you give us a taste of its third edition? We are working towards having even more floor space to accommodate
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more booths. Currently, we are in discussions with venue owners to secure the floor space we need. This year, PERDASAMA has involved itself in MIRF 2017 in a big way. How has this helped you? As you know, PERDASAMA represents a lot of Bumiputra SMEs and with their participation, MIRF will see diversity and different views from other market segments. It also contributes to the Government's vision to have a strong and growing SME markets. Can you share some of the success stories from participants of MIRF 2016? Last year, MIRF 2016 recorded more than RM50 million in business transactions from retailers and franchisors. There was even one company which recorded RM5 million in transactions in one day. We also saw several software companies that had booming business while master franchisors reported that the enquiries were numerous. For example, Komugi – a bakery offering authentic Japanese breads, cakes and confectioneries – snagged a franchisee from Australia and a few local ones. Also three Taiwanese companies managed to sign up Malaysian franchisees.
Dato' Liew Bin and honoured guests at the MIRF 2017 press conference.
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A Success Story From MIRF 2016 Among the many international companies that took part in MIRF 2016, Taiwan's Chien-Yen Group has successfully set up a franchise outlet in Malaysia in a short span of time.
hunciou Hot Pot was one of the few international exhibitors at last year's MIRF. In less than a year after signing up a franchisee at the exhibition in Kuala Lumpur, Malaysia's very first Chunciou Hot Pot opened its doors late December to eager foodies in town. Chunciou Hot Pot is a brand created under Taiwan's Chien-Yen Group in 2014. Located in Jalan Kelang Lama, the restaurant – owned by Delicious Recipe Sdn Bhd – serves authentic Taiwanese imperial “serve-to-table” hot pot delicacies, buffet style. Its main ingredients are sourced from Taiwan, with the exception of the Japanese king prawn ball, and meats from Australia and New Zealand. Stepping through its doors, the restaurant feels welcoming and spacious – seating approximately 180 at one time – with friendly waitstaff ready to help customers with the menu. Its opening ceremony was graced by MRCA President Dato' Garry Chua, MRCA Branding Education Charity Foundation Founder Dato’ Tay Sim Kim and representatives from MRCA.
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MRCA President Dato' Garry Chua, the guest-of-honour at the launch of the Chunciou Hot Pot restaurant, together with MRCA Council members and the top management of the restaurant.
Chunciou Hot Pot is set to thrill the tastebuds of Malaysians looking for authentic Taiwanese flavours.
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MRCA Members Amongst The Best In SOBA Four MRCA members won The Star Outstanding Business Awards (SOBA) 2016 for their contributions to the Malaysian economy.
n line with the Government’s commitment to develop homegrown enterprises, SOBA seek to inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world. These awards are presented to local enterprises for excelling in areas that span across sectors. This means not only looking at businesses that do well with their bottom lines, but that are at the forefront in anticipating the future needs not only of the company, but also of the economic sector in which they operate. In January 17, more than 700 business players gathered to celebrate the accomplishments of SMEs at Connexion@Nexus in Kuala Lumpur. SOBA 2016 awards were presented by
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guest-of-honour Transport Minister and MCA president Datuk Seri Liow Tiong Lai, Star Media Group Bhd chairman Datuk Fu Ah Kiow and Star Media Group Bhd group managing director and chief executive officer Datuk Seri Wong Chun Wai. This round, there will be two broad categories for the awards — one for enterprises with a turnover of more than RM25mil and the other for those that have generated less than RM25mil per annum. SOBA Awards have seven categories, namely, best in marketing, best brand, best in CSR, best green initiative, best employer, best innovation and best global market, as well as three “Outstanding Achievement” awards, which are rising star, entrepreneur
of the year (male/female/young) and Malaysian business of the year. MRCA members are among the decorated winners. For the “Above RM25mil” category, Dato’ Calvin Khiu, founder and managing director of MK Wedding Sdn Bhd, took home the Young Entrepreneur of the Year award while MK Textiles Holdings Sdn Bhd, in the Up To RM25mil category, won Platinum for Best in CSR. Both firms are MK Curtain Group’s subsidiary companies. He built MK Curtain from ground up to rank number one in Malaysia’s curtain industry, with 19 outlets nationwide. After making its mark in the curtain industry, the company is now venturing into other products such as bed sheets, wallpapers, cushions, carpets and home decorations. As part of its strategy to capture the booming e-commerce segment, the premier textile manufacturer is now in an exclusive year-long partnership with online marketplace, 11street. Meanwhile, MyORTHO Rehab Sdn Bhd won the Gold Award in the Best Brand category for those below RM25 million. It is one of the leading Orthotic specialist centre in Malaysia.
Dato’ Garry Chua at the launch of the SOBA 2016 at Menara Star, Petaling Jaya.
Malaysian Business of the Year (Up to RM25mil category) winner and Maxvue Vision Sdn Bhd chief executive officer Selvam Kanniah (front row, fifth from left) being flanked by (front row, from left) Credit Guarantee Corporation Malaysia Berhad president and chief executive officer Datuk Mohd Zamree Mohd Ishak, BMW Group Malaysia corporate communications head Sashi Ambi, Star Media Group Bhd group managing director and chief executive officer Datuk Seri Wong Chun Wai, Transport Minister and MCA president Datuk Seri Liow Tiong Lai, Star Media Group Bhd chairman Datuk Fu Ah Kiow, Ambank Group chief executive officer Datuk Sulaiman Mohd Tahir and Matrade deputy chief executive officer Wan Latiff Wan Musa. With them are the Platinum winners of the same category.
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Dato’ Khiu (back row, with bow tie) with the MK Curtain Group team after the awards ceremony.
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MRCA Deputy President Valerie Choo recieving a token of appreciation.
Dragon-i Restaurant Group - Special Mention for Male Entrepreneur of the Year.
Paradise Builders Holding Sdn Bhd - Special Mention, Rising Star.
Andaman Property Management Sdn Bhd Gold Award for Best in CSR.
Dato’ Calvin Khiu (centre) named Young Entrepreneur of the Year.
MyOrtho Rehab Sdn Bhd - Gold Award for Best Brand.
MK Textiles Holdings Sdn Bhd - Platinum Award for Best in CSR.
Penang Road Famous Teochew Chendul Merit for Most Promising Award.
Polyseed SSD Sdn Bhd - Gold Award for Best Green Initiative.
Founded and managed by UK certified orthotist, Dato’ Dr Edmund Lee, its commitment in providing customers with the high quality range of support orthotics care products and footwear, has earned strong credibility, trust and support from medical doctors, allied healthcare professionals and patients. Polyseed SSD Sdn Bhd, an innovator of more than 50 disposable and biodegradable plastic products, took home the Up To RM25 million Gold Award in Best Green Initiative, which recognises the company’s efforts to
ensure a sustainable world for the future generation. Another MRCA member, Andaman Property Sdn Bhd, won the Gold Award in Best in CSR in the Up To RM25 million category. The property development company was established in 2005 and rapidly evolved to become a well-known professional property developer as well as project management specialist in Peninsular Malaysia. Not forgetting the needy, the company has always held charity drives to channel funds to the underprivileged.
Paradise Builders Holding Sdn Bhd received a Special Mention in the Rising Star category while Dragon-i Restaurant Group CEO Datuk Henry Yip got a Special Mention in the Male Entrepreneur of the Year. Penang Road Famous Teochew Chendul was one of the Merit winners for the Most Promising Award. SOBA 2016 is organised by Star Media Group Bhd with AmBank as its main sponsor, BMW Malaysia, Credit Guarantee Corporation and Matrade as co-sponsors with Connexion Conference & Event Centre as the official venue sponsor.
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A Sneak Peek At Southville City Mah Sing Group's latest development south of Kuala Lumpur strikes a balance between residential and retail components, offering owners a diverse township complete with excellent connectivity. By Khaw Chia Hui
ocated in Bangi, Southville City spreads across 428 acres of sustainable environment, 25km from Kuala Lumpur. It has myriads of residential and commercial spaces while preserving the beauty of its natural landscape. Mah Sing Group Chief Executive Officer Ho Hon Sang gave us a look into the development's masterplan and shared his views on the retail space landscape.
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Please share with us what Southville City is all about. Phase one of the Southville City development comprises residential and retail component. The residential component, Savanna Executive Suites are freehold three-bedroom homes with built-up of 956 sq ft.
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The retail component of the development comprises Lifestyle Shops, situated on the ground floor and level one of The Savanna Executive Suites with built-up starting from 2,461 sq ft. Boulevard Shops consisting of four blocks of three-storey buildings with built-up starting from 4,142 sq ft, adjacent to The Savanna Executive Suites. Phase two of the development is a superlink home precinct in Southville City. The 24-hour gated community has a total of 112 units of 2½-storey link homes with built-up starting from 2,988 sq ft and 84 units of three-storey link homes with built-up starting from 3,438 sq ft. The latest, phase three Cerrado Residential Suites Tower A and Tower B are 76% taken up. The 404 units have a built-up starting from 656 sq ft. The development has a total of four towers.
Cerrado offers 48 retail shop lots with an average build-up of 1,400 sq ft priced from RM1.1 million. The development is at a prime location with high visibility and a ready catchment of approximately 60,000 residents upon completion. The retail outlets serve as a convenient retail centre for nearby residents as well as adding value to the entire development. Why is Bangi a good location for a Mah Sing development? The town of Bangi is set to be a major commercial hub and vibrant residential township in the southern corridor of the Klang Valley. Only 17km from the KL city thanks to the direct interchange from North-South Highway and Jalan Kajang-Dengkil, which is expected to be completed in 2017, the area is easily accessible via ELITE Highway,
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LEKAS Highway and KL-Seremban Highway. Bangi will be a perfect location for those who are working in KL city but are looking for a home away from the hectic city life, and also those who are currently staying in the Nilai and Seremban stretch but working in the capital city. What is the concept behind the project, its size and GDV? Southville City@KL South aspires to create a cohesive master-planned cosmopolitan which delivers a conducive and safe environment with convenient accessibility. In keeping with its lush green concept, Mah Sing is only developing 50% of the 428 acres of Southville CIty. The entire development has a gross development value (GDV) of RM11.1 billion. The remaining land will be left in its natural green with landscaped facilities such as a river boardwalk, jungle trek, 10-acre Summit Park and a 13km bicycle trail. The township also aims to draw both multi-generation living and the working community. How has Mah Sing Group adapted to the economic challenges in 2016 and 2017? The current market trend is focused on affordable homes for mass market and we believe that the trend will continue in 2017. Demand will continue to be resilient for property buyers who are buying to own or buying to invest for long-term rental income. Property is still one of the best
hedges against inflation and is one of the most preferred asset classes for wealth preservation in Malaysia. Furthermore, the Group has a strong portfolio of 46 projects of which 13 are completed and the remaining 33 projects are at various stages in order to sustain our growth as they are in the various stages of planning, infancy, growth and maturity. The Group will continue to focus on end-user demand for beginner homes, driven by a young demographic, continuing new household formation and stable labour market conditions. Can the economy support more retail space? We believe there is still high demand for the retail industry â&#x20AC;&#x201C; as the population is still increasing, especially in Greater KL. There are a few factors to look out for when it comes to sustaining positive growth of the retail market, such as consumer behaviour, local level of affluence and location. Malaysia has a young demographic and this makes up a big portion of consumers that contribute to the retail industry. Aside from the locals, tourists flying in all year round also contributes to the retail market. In fact, Malaysia is known to be one of the best shopping destinations in the world, and CNN Travel has ranked Kuala Lumpur as the Top 4 Best Shopping City in the world since 2014. The majority of retails are focused in the city centre. We believe the demand for shopping malls and retail outlets in the outskirts of KL is growing. For example, the retail component of our
Southville City project will not only benefit the residents in that area but also nearby community as they no longer need to travel to the city centre for shopping. Not only that, the direct interchange is an added convenience for nearby communities to easily access Southville City. How do you work with retailers in your properties to ensure a win-win success? As a premier lifestyle developer, the Group engaged retail consultants for feedback and advice in further enhancing the retail operations of the project. For retail owners of Southville City, these value-added services are currently in the planning stage and is expected to commence next year. What can retailers do to ensure success in new properties? For a successful retail business, it is important for the owners to look out for important factors such as a good location, visibility and suitable target market. For example, a retail space such as Savanna Lifestyle Shops will be suitable for businesses as they can benefit from the suitable target market and ready catchment of 60,000 residents upon completion and the surrounding community. Not only is that, the outlets fronting the internal road of the development offers good visibility. As Bangi is set to be a major commercial hub and vibrant residential township in the southern corridor of the Klang Valley, we believe this would be a promising location for the retail industry.
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Sunway Malls Usher Lunar New Year With five successful shopping centres under its belt, Sunway Malls held a grand Lunar New Year launch at its newly-opened mall to usher the Year of the Rooster.
he celebration at Sunway Velocity Mall marks a significant milestone for the brand as this is the first time it is launching the Lunar New Year collectively as Sunway Malls. This new strategy better reflects the growth and positioning of Sunway Malls as a group of malls with 20 years of experience. “As we grow beyond a single mall to a multi-mall operation, it’s important that we consistently deliver the familiar lifestyle experiences one expects from Sunway across all our malls. Today, we are granted that ability to deliver these experiences five fold with five malls,” said HC Chan, CEO of Sunway Malls and Theme Parks. “Sunway Velocity Mall, opened only a month ago, has received a tremendous traffic of visitors and this demonstrates the strength of the Sunway Malls brand. Sunway Malls has grown in leaps and bounds over the years and today, we aim to celebrate the New Year with renewed gusto and we wish everyone to a smoothsailing 2017.”
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(L-R) Albert Cheok, Phang Sau Lian, Kevin Tan, HC Chan and Danny Lee.
The celebration began with a performance by an illusionist, who then invited Chan and Sunway Malls COO Kevin Tan to place the final brush stroke on a giant fan. During the launch, Sunway Malls pledged to give away 15,000 items to various old folks homes with every redemption made by shoppers. The items such as toiletries, towels, bags, first aid kit, non-perishable food and more will be packed into gift packs to be given away to each of the old folks. The redemptions are available at Sunway Pyramid, Sunway Putra Mall and Sunway Velocity Mall during the festive campaign period. Some 50 residents from Rumah Charis and Rumah Orang Tua Seri Setia were present to join in the merriment of the launch. Although celebrating as one in the launch, each mall under the Sunway Malls brand have different themes of celebration to capture the different markets they cater to.
Husband & wife buying CNY hamper. SUNWAY VELOCITY MALL Sunway Velocity Mall’s Lunar New Year for example, is themed “Winds of Prosperity”. Decorated with colourful, different sized fans designed with traditional Chinese motifs. The God of Prosperity will be passing out angpows, where there will be one golden rooster ticket a day every weekend hidden in one of the packets. Lucky shoppers with the ticket will win SK Jewellery’s 999 Pure Gold Tsum Tsum Prosperity Coin Angpow. SUNWAY PYRAMID At Sunway Pyramid, the mall uses a cheeky Cantonese phrase to usher in the new year. The phrase Mai Zao Gai, which means, “do not let great bargains or opportunities run away”, led the mall to kick off the new year by rewarding shoppers with deals galore. SUNWAY PUTRA Going back in time, Sunway Putra Mall’s décor is inspired by the ancient charm of the grand Shanghai Town. Themed “The Splendour of Spring”, the mall creates a setting that showcases a Shanghai town. SUNWAY GIZA In Kota Damansara, Sunway Giza is abuzz with weekend bazaars and a Lunar New Year fair. Activities such as calligraphy contest, greeting card making contest, God of Prosperity walkabout and lion dance performances will be in place.
Fanning the Winds of Prosperity in Sunway Velocity Mall.
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SUNWAY CARNIVAL Over in Penang, Sunway Carnival Mall has set up a propitious fortune walk in the mall with various auspicious ornaments, in line with their theme Jin Yu Man Tang, which means “may fortune be with you”.
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Lines Of Least Resistance Inefficient checkout processes hurt businesses, as most tend to leave behind their trolleys or baskets when confronted with long queues. To combat loss of business due to this, StrongPoint has a better idea to manage queues.
ver many decades checkout counters at supermarkets and departmental stores have not seen much change despite the many advances in terms of display, décor, visual marketing and product development. At the end of the shopping experience, customers are often confronted with the dreaded long queues especially during the weekends, sale season and after work. Let’s face it, after a long day at work, you as a customer would rather walk out without their goods than spend 15 minutes or longer waiting in line at the checkout counter. A survey commissioned by Norwegian technology company StrongPoint showed that 25% of those under 29 years old would just walk away from the store after seeing crowded checkout lanes. In the same survey, shoppers aged 30 and above tend to have more patience waiting in line but that doesn’t mean they are happy about it. The perception of time spent in queues often leave buyers frustrated and dissatisfied coming to shop at a retail outlet or hypermarket. StrongPoint SVP and Managing Director for APAC Roine Gabrielsson said
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the typical design of a hypermarket doesn’t do much to resolve the issue. “Checkout counters are placed right in front of the hypermarket, instantly that puts off a certain percentage of customers. In this economy, can you really afford to do that? “Customers are mainly loyal to their own time. It makes perfect sense for businesses to adopt best practices to prevent revenue loss as well as strengthen first impressions and overall branding.” Recently, Amazon unveiled its brickand-mortar shop where shoppers just walk out with whatever they wanted to buy and that will be paid via their existing Amazon accounts. However, before that becomes ubiquitous, Gabrielsson said there is a huge gap between now and that. The checkout system can be modernised by investing in the right technology and redistribution of human resources. The checkout lanes can have self checkouts for those who want to grab their stuff and dash out. For those who are used to having some form of human interaction, those counters can be fitted with StrongPoint’s CashGuard solutions. The system allows retailers to cut the fat off inefficient operations and re-
Roine Gabrielsson, StrongPoint SVP and Managing Director for APAC.
train its cashiers to be more customercentric. Its easy-to-use solution allows retailers to be flexible – open less counters during slow periods and increase checkout counters when there are more than three people in line. With this solution anyone can be a cashier in this automated system, human resources can be redistributed to stocking, cleaning and other tasks when checkout counters are minimal. Staff can also be used to upsell, increase awareness on promotion items or create lasting impressions when they are tasked to help customers bag their groceries in self checkout lanes. “StrongPoint has the knowledge and technology to change mindsets and instil best practices for the benefits of both retailers and customers about the checkout process. It doesn’t have to be tedious and time-consuming. It can actually be efficient and pleasant,” said Gabrielsson.
Retail has changed a lot since the 1950s. Why do you still let your customers wait in line?
Itâ&#x20AC;&#x2122;s time to improve your checkout efficiency The checkout is the last possibility you have to affect your customerâ&#x20AC;&#x2122;s shopping experience. Make sure your customers remember the visit to your store as pleasant and convenient. StrongPoint knows how to make your lines shorter and your checkout more customer-focused. We analyse your needs and suggest an optimal set-up with different types of cash management equipment and self-checkout solutions to reach your goals. StrongPoint has 25 years of experience helping retailers improve their business and creating efficient checkout solutions.
Scan the code and download our whitepaper to get started with cash management
+603 2773 4096, info.apac@strongpoint.com Tower 2 Etiqa Twins, 11 Jalan Pinang, 50450, Kuala Lumpur, Malaysia
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The Malaysian Dream Imagine waking up every morning and going out to the golf course that is hardly five minutes away to play a round or two, while your spouse and kids pursue other healthy activities at the Ponderosa Golf & Country Club – allowing you to spend quality time together as a family or to bond with other like-minded members living in the same community.
he Ponderosa Golf & Country Club located at the southernmost Malaysian city of Johor Bahru and just 45 minutes’ drive to Singapore, is award-winning with an 18-hole golf course designed by Max Wexler and remodelled by Ronald Fream. The par-72 course has been cited as “one of the best golfing experiences in the south of Peninsula Malaysia” by the authoritative ParGolf Magazine. Although just 15 minutes from the city centre, the Ponderosa course has a soothing, countryside feel to it thanks to the lush, mature trees lining the fairways. Playing golf here has been likened to a walk in the park as the flora shields buildings and other non-natural structures from view. In reality, however, skills are needed to manoeuvre hits and to challenge the terrain. At 6,467m from the tips, the course is of a decent length and golfers are required to strike their ball reasonably well to get good scores. While there is ample room for error allowed at most of the tees, golfers will need to be accurate with their approach play as the greens are undulating and are generally well-protected by sand and swales in typical Fream fashion. The Tifdwarf greens enable balls to run fast and true due to good housekeeping, a feature often praised by Singaporean, Japanese, Korean and other golf professionals who had played there. There is also a nice mix of left and right doglegs along with straight holes on the course, giving golfers a run for their money but nevertheless satisfying those who seek more than just a leisurely game.
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Other than the golf course which inevitably the star of this feature, there is a Mediterranean-style dual-storey clubhouse that offers the whole gamut of sports, social and banquet facilities. There is a professional fitness centre with personal trainers and equipped with the latest for fitness enthusiasts, while an Olympic-size swimming pool with trained lifeguards and swimming academy tempts water buffs. There is always space for younger children at the wading pool and activities with live bunnies at the pet farm. There is also a competition-level clay tennis court aligned to professional coaching, and a Spa to offer Javanese massage and rejuvenation therapy. At time of writing, a traditional Chinese medicine centre is in the pipeline to be managed by qualified mainland Chinese masters. The club also has a 16-room lodge for overnighters supported by three food and beverage outlets – a Chinese restaurant, western pub and café with nightly live entertainment and a Golfer’s Terrace serving local Malaysian favourites. There is a driving range with a resident golf professional readily on-hand to tutor and train those who wish to learn the basics, gain handicap certification or to excel in golf. Owning a villa at Ponderosa Woods would automatically entitle home buyers to a three-year membership at Ponderosa Golf & Country Club and access to all these and more, for the club as an existing hospitality entity are able to offer ready services for concierge, housekeeping, maintenance, landscape and catering to home owners.
Buggy service at the Ponderosa Golf & Country Club.
Ponderosa Woods is developed by Rawhide Sdn Bhd, a member of the prestigious Kuok Group. The three-storey twin villas, and some three-and-a-half storeys with additional basement and private glass lifts, are designed to be private sanctuaries for home owners who seek enhanced lifestyle with plenty of space. The villas are sited on 31 acres of prime, freehold land with 40% of it reserved as a green lung. The land space of each home is an impressive 50’ x 100’, and is designed and built based on stringent industry standards – with plenty of space, natural air and light. Crafting is so detailed that there is a “double wall” insulating feature that ensures that the interiors are cool all year round with unwanted noise being siphoned off. If one is looking for investment in mind, then Ponderosa Woods is the ideal in terms of strategic location. It is within Flagship Zone C of the “Special Economic Corridor” prioritised for development under Iskandar Malaysia, the overriding purpose of which to transform the southern Johor state into a high income and sustainable metropolis of international standing. The city of Johor Bahru and its surroundings are set to be the southernmost vibrant and lucrative metropolitan business, leisure, creative industrial, medical and education hub, that even affluent mainland Chinese conglomerates have thronged to make inroads in development, namely R&F Properties Co. Ltd, the Fortune 500-listed Greenland Group and Country Garden Holdings Co. Ltd.
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Transform To Perform… With Excellence! THE CHALLENGES AND CHANGES AHEAD
The fast-moving, knowledge-based and modern world is fraught with complexities, challenges and changes for every one of us to face and overcome more successfully than ever before. As we move into the New Year 2017, we will be challenged and tested by the disruptive environments which have started to disrupt our lives and work. More and more people are out of work and others are trying to hold on to their jobs in this disruptive economy. However, we need not survive but thrive during these challenging times. What all of us really need to do is to drastically change or transform ourselves – a paradigm shift to be well-equipped with the necessary knowledge, attitudes, mental tools and inspiration to rise up and overcome these tough times and uncertainties. Drastic changes in our lives occur when we face one of these incidents, namely (i) a crisis, (ii) our experience as we age in life, (iii) a life-changing event and (iv) a defining moment of truth. In a crisis, ie. a life-threatening event, we have limited or no choices to make. Examples are like when we are involved in a terrible car accident, having been diagnosed with a dreadful disease, or being a victim of a lifethreatening robbery. As we grow older and maybe wiser, the various experiences in our lives will enable us to make changes in our life – styles. Also, we experienced turning points in our lives owing to / as a result of the people we mixed with and whom have influenced us, the level and type of education we obtained, and the good or bad experiences we gained. These events have an impact on the outcomes of our lives. One of the best ways to transform effectively is to come face to face with your defining moment of truth. Your defining moment of truth undergoes two Stages:
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STAGE 1:- The “3Ds” Concept, and STAGE 2:- The “5Ps” Concept
STAGE 1:-
APPLYING THE “3DS” CONCEPT On the first stage is to create the need and urgency to really transform yourself mentally, emotionally and physically. The “3D” Concept goes through 3 Steps. 1ST STEP – FEELING D-ISGUSTED You must inspire yourself to be totally dissatisfied and truly fed up with your present condition/situation and to step out of your “comfort and complacent” zone to change for the better. 2ND STEP – MAKE A FIRM D-ECISION. Next, you must feel so fed up and emphasised that “enough is enough” that will prompt you to make a firm decision to change your status quo. 3RD STEP – CULTIVATE THE D-ESIRE – Then you must have the burning desire to be very determined and committed to take positive actions persistently to achieve better outcomes. During training sessions, I frequently used this “3Ds” Concept to inspire individuals and Corporate Teams to change drastically and to achieve their goals. Giving 2 classic examples, in 1992, after mentally preparing and inspiring our Malaysian Badminton Players to win the Thomas Cup (Badminton Team Event in World Championship). Later I was engaged by LUX Appliances Malaysia to capture the World Cup
Dato’ Lawrence sharing his many tips.
for the highest Sales Volume by beating 34 countries.
STAGE 2:-
APPLY THE “5PS” CONCEPT This “5Ps” Concept is the application of the “Perform with Excellence” Method. It consists of 5 Steps.
STEP NO. 1 P-URPOSE OF YOUR LIFE Knowing and defining your meaningful purpose of life is like having a compass so that you always know which way to go. You need to have a cause that is greater than yourself. You have to realise your compelling purpose or mission in your life. Ask yourself “Why do I get up in the morning and go to work?” Keep on questioning yourself until you discover
STEP#5:- P-erform with Heart Power STEP#4:- P-rogram Mind Power STEP #3:- P-roduce Energy Power STEP# 2:- P-lans of Action STEP #1:- P-URPOSE OF YOUR LIFE
31 your true purpose of life. Once you discovered and embrace your purpose, you will have a solid reason to get up everyday. That purpose will keep you energised, passionate, enthused and empowered daily! Generally speaking, the purpose of life is that your work and contributions can make a positive difference to others and the world. When you know and work on your purpose of life, you will have the passion, joy, enthusiasm and pride to perform with excellence daily.
Dato’ Garry (middle) and others joining in some exercises.
STEP NO. 2 P-LANS OF ACTION For this second stage, you need to decide your clearly defined purposedriven goals and write them down. From my vast experience after training and coaching countless of people, one glaring mistake that most people made, is that they either have no written plans of action to achieve their goals, or they aim for goals that are not directly related to their purpose of life. When setting and planning your goals, you need to ensure your purpose-driven goals focus on the achievement of all your areas of a well-balanced life-style. These areas must include your personal, family, professional/business, friends and community. Apply the “SMARTER Goal” to really define your clearly written goals. That is S-pecific; M-easurable and M-otivating; written A-ction Plan; R-easons for it; T-ime Limit to achieve it, E-couragement by supporters; and R-ehearsal of achieving it.
STEP NO. 3 P-RODUCE YOUR ENERGY POWER You need to respond to rising demands in the workplace and at home, and as such you have to produce more energy to increase your capacity to get more things done. This means, you need to acquire additional energy to power yourself to perform better daily. It’s the natural flowing energy that is found within you to help you perform at peak level consistently all day long (and even at night, if necessary). It is not the usual stimulants that people tend to take drinking caffeinated
coffee, tea, energy drinks, beer or even liquor. Neither is it smoking or consuming any drug or eating processed food. These are 4 Sources of energy you can tap into:1. FITNESS SOURCE:a) Drink sufficient water, preferably spring water. b) Eat nutritious meals with vegetables and fruits. c) Regularly perform enjoyable physical activity. d) Take deep breaths of fresh air for 5-10 minutes daily. e) Have proper hours of sleep, relaxation and recreation. 2. SPIRITUAL SOURCE:a) Live up to your value system. b) Uphold your spiritual / religious beliefs and practices. c) Perform meditation and contemplation. d) Indulge in music listening. e) Enjoy light reading. 3. SOCIAL SOURCE:a) Be involved in entertainment events. b) Have an interesting hobby. c) Fraternise in social parties / professional gatherings. d) Be an active player or supporter in sports / games. e) Attend movies, theatre plays and concerts. 4. MENTAL SOURCE:a) Read novels, non-fiction books, biographies, magazines, selfimprovement books. b) Learn from “How–To” books. c) Write articles.
Dato’ Garry (right) and Valerie Choo presenting Dato’ Lawrence with a token of appreciation.
d) Play chess, Sudoku, crossword puzzles, quizzes, board games, etc. e) Do creative things.
STEP NO. 4 P-ROGRAM YOUR MIND POWER Whether you’re consciously aware or not, you’re already using your mind to power every moment of your life. Do you know how to consciously utilise your mind power to create desired results? Human mind power is unlimited in its potential to create the results you truly desire and believe. Your own mind power is all that you need to create and experience the quality of life that you genuinely desire for yourself. The mind is just like a computer that can be programmed effectively to produce the desired outcomes. There are a number of powerful methods to program and utilise your mind. A) BY MEDITATION – by merging your conscious state of mind with the power of your subconscious mind. This
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Dato’ Lawrence has all the attendees’ attention with his colourful presentation.
technique is known as “whole brain synchronization”. It to balance your left and right brain hemispheres to enhance your performance level. B) BY USING POSITIVE AFFIRMATIONS. This is a creative affirmation tool that can help you succeed in your endeavors. If you believe in the saying “you are what you think”, then your life is derived from your thoughts. By translating these thoughts into spoken words and eventually into actions and reality. The Latin word “āffirmare” means “to strengthen”. Affirmations strengthen you by helping you to believe firmly in your potential to achieve desired results. Examples of positive affirmations are:• “Today I wake up happy and successful” • “I am the greatest!” by the late Muhammad Ali. • “I deserve success and I am a success!”…by the late Tan Sri Ani Arope (former Chairman of TNB). • “I believe I can!” • “Every day in every way, I am becoming more successful” C) BY MENTAL VISUALISATION. Mental visualization is simply to do mental rehearsal whereby you create images in your mind of your done or having whatever it is you really desire. This mental picture is a representation in your mind of the physical world outside yourself. The best time is that short time called the “hypnagogic period” just before you fall asleep or wake up in the morning – ie. the “hypnopompic period”. This powerful method is one of my favourite ways I share in many
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of my training programs to help my course participants achieve their goals successfully. For example, in my sales training Perodua sales advisors, I made them habitually apply mental visualisation in their daily lives. They not only achieved their sales targets but broke their sales record not long after, and made Perodua the No. 1 market leader for years to come.
and professional responsibility to be of service to others and the World. Let us together transform ourselves to perform with excellence by applying the “Perform with Excellence”Method of “5Ps’ Concept” to make a positive difference to ourselves, our families, our Companies, our customers, Malaysia – our country, and the World.
STEP NO. 5 P-ERFORM WITH MIND POWER The heart power is the power of love that can transform you to perform with excellence consistently and continuously. Put all your heart and soul in everything you do in your work and life. In the Paralympics a one-legged high jumper broke his own Paralympics record and won 3 gold medals in 3 Paralympics at Atlanta 1996, Sydney 2000 and Athens 2004. When Hou Bin of China was asked how he managed to achieve these 3 gold medals. He replied simply “Before I ran and jumped, I visualized throwing my heart and soul over the bar, and I know my body will follow through.” The late Star Wars icon, Carrie Fisher said, “What I’ve learned over a lifetime is that love is an action.” In the words of Nobel Peace Prizewinner, Saint Theresa of Calcutta “Faith in action is love, and love in action is service”. As such, be committed and stay committed with love to serve your family, your people, your Organisation, your customers, and to perform with excellence consistently. All of us have a personal, moral
By Y. Bhg. Dato Lawrence Chan Kum Peng • Celebrity Professional Speaker • Multiple Award-Winning Trainer • Olympics & World Championship Best Performance Coach • Best-selling Author of 6 Books • Executive Chairman of Personal Development Leadership Management Corporation (M) Sdn Bhd • Corporate Training Advisor of Malaysia Retail Chain Association (MRCA) • An Advisor to IMM, JCIKLM, MAPS, etc.
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Right Place, Right Time Among the ongoing projects spearheaded by B&G Property is d’Pristine @ Medini, its maiden development in Iskandar Malaysia.
&G Property started in 1995 as a construction company and after 10 years in the civil construction and building industry, B&G took an exponential leap into property development and begun building residential and commercial properties. B&G’s property projects are in Subang Jaya, Selayang, Rawang, Bangi, Shah Alam, Port Dickson and Iskandar Malaysia. For B&G, venturing out of Klang Valley comes in the form of d’Pristine @ Medini, an integrated mixed development comprising two SOFO towers, an international class hotel and a three-storey lifestyle mall. A Grade A Office Tower in this integrated development was sold enbloc in January 2016 to Pelaburan Hartanah Berhad (PHB), a Government Linked Company. Located in Medini North, Iskandar Puteri, d’Pristine @ Medini is set to be the pulse of Iskandar Malaysia because it is sited within the most vibrant of the five Iskandar flagship zones carefully chosen for its convenience and accessibility. d’Pristine @ Medini is accessible via the North-South Highway from Kuala Lumpur, the Coastal Highway from Johor Bahru and the Second Link Highway from Singapore, among other entry points from Malaysia and Singapore. It is also near a future High Speed Rail (HSR) station in Gerbang Nusajaya. The development is directly opposite Legoland and within walking distance of several conveniences, including the Gleneagles Medini Hospital, Temasek and Khazanah’s Urban Wellness Centre and the Mall of Medini. Besides that, occupants and visitors will be able to enjoy stunning views of Medini’s lake and Linear Park or the neighbouring Legoland theme park. The developer aims to attract
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a range of investors and buyers, including local residents, tourists (leisure and medical), expatriates and business travellers. Individuals associated with business and education in EduCity Iskandar, Pinewood Studios and the burgeoning healthcare industry in Iskandar Malaysia also make up a large part of the potential market. The presence of catalyst developments such as EduCity, which has prestigious international education institutions, world-class healthcare institutions, urban and wellness resorts, and recreational and theme parks and
business hubs contributes largely to d’Pristine @ Medini’s potential. Proximity to amenities, businesses and transportation is a big draw, so is its proximity to Singapore – the neighbouring country is only a 25-minute drive away via the Second Link Highway. Foreign investment into the project is slowly building. According to the developer, the development’s prime location and the special tax incentives of Medini contribute greatly to d’Pristine @ Medini’s attraction. The developer has also provided assurances to investors that its management team will provide assistance in managing their property once the project is completed. It is not selling its lifestyle mall either, but will be managing it. These efforts are aimed at ensuring that the project is continually sustainable so that stakeholders and investors will gain good returns. d’Pristine @ Medini is slated for completion in mid 2018.
FACT SHEET Project Name d’Pristine @ Medini Location Medini, Iskandar Malaysia, Johor Net Development Land Area 8.42 acres SOFO (1,182 units) Grade A corporate offices Component Units International class hotel Interconnected lifestyle mall Project Status SOFO open for sale. Grade A office open for leasing. Website www.dpristinemedini.com
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36 Feature
From Humble Beginnings To Real Estate Magnate
fter spending more than 18 years of his life conducting business abroad, Dato’ Sri Alex Siaw Swee Hin decided to divest his overseas business operations and return home to Malaysia. That was four years ago. The 43-year-old whose humble beginnings can be traced back to a small and rural village colloquially called “Titikong” in Jelebu, Negri Sembilan, attributes the key to his success to his father’s insistence on providing his four children with a good higher education. “Normally, a family could only afford to send one child per household in the rural areas to further his or her studies. Although my father was a rubber tapper, he worked tirelessly to raise all of us and ensured that we receive our education in the city. This has helped to shape our future,” he said. The early part of his career saw him starting out in foreign lands, especially in emerging markets and third world nations. He was engaged mainly in trading, manufacturing and the energy related businesses. “Although I have a number of investment projects in Malaysia, I was allowed my other local partners to take the lead. “My primary reason to return was driven by the desire be close to my family and children who were into their adolescent years.” The entrepreneur spirit within him enabled him to see the business opportunities around him, which subsequently led him to acquire public listed company, Naim Indah Corporation Bhd, which was later appointed the project management consultants for the Gateway Klang project in Selangor and
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“I chose to enter into the real estate simply because it is tied up with our daily lives and forms part of our basic necessities, be it our need for homes or a place of work. ~ Dato’ Sri Alex Siaw Swee Hin
Likas Boulevard in Kota Kinabalu, Sabah by its developers. “I was influenced by my uncle who was engaged in this business. Although he suffered a major blow during the economic crisis, the lessons I picked up from him and my own business operations overseas prepared me for my entry into the real estate.”
He charted a business strategy that was to transform the company’s existing business model which was suffering from a decline in the logging business. He was first made an executive director of Naim Indah Corporation Bhd on 12 October 2012 and subsequently redesignated as its managing director and group CEO on 26 November 2014, which gave him full control of the company’s operations. “When I took over, the first thing I had to deal with was employee issues. Together with a partner who remained in Naim Indah Corporation Bhd, we realised that in order to transform the company, we have to bring in new blood and rebuild from it from scratch.” Recently, he was in talks with some Chinese partners on a feasibility project to supply gas pipeline facilities to Malaysian homes. Under his stewardship, Gateway Klang is expected to inject new excitements into the royal town of Klang and uplift further the image of Malaysia’s largest port, Port Klang, which is one of the world’s 10 busiest ports. Convinced that the property market will rebound soon, he is optimistic about this mixed development. Gateway Klang, with a gross development value of RM1.2 billion, comprises a lifestyle mall, pedestrian mall, shoplexes, SOVO, and two towers of international hotel chain. He said the company has signed a memorandum of understanding to explore the feasibility of having hotel brands such as Novotel and Best Western Plus represented in Klang. Meanwhile, Likas Boulevard is an integrated mixed development with a contract value of RM1.3 billion. His involvement in the project will see the development of a 30-storey commercial building and the Sabah International Convention Centre. The company is also involved in upgrading and repositioning the Lotus Centrepoint Mall. The mall has been rebranded as Gateway Seremban and is expected to reopen in August.
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Intellectual Property Rights:
The Key to Beating Your Competition P. Kandiah shares how budding entrepreneurs can use IPR to their advantage.
ost SMEs are set up by people who were once employees in an organisation where they had acquired the necessary technical skills and knowledge to make the product their employer was manufacturing. These individuals had the entrepreneurial spirit burning deep inside them, and armed with the skill/knowledge and a little capital (usually from personal savings, a little help from family members or friends), they venture out on their own to start a business, often in competition with their previous employer. There’s nothing wrong with that, of course, unless they are in breach of their employment contract or misuse their employer’s trade secrets or confidential information. The entrepreneur is now on his/her own to conquer the business world. Initially, the entrepreneur or company started by the employeeturned-entrepreneur will compete in the market on price and perhaps superior service to attract new clients. However, one cannot use price advantage for long if one intends to remain in business or for the business to grow bigger. The entrepreneur of the new SME has to secure other competitive advantages to remain in business and for the SME to grow and expand into new territories. This is where Government sanctioned “monopolies” come to assistance. Yes, I am referring to Trademarks, Patents, Industrial Designs and Copyright (collectively referred to as Intellectual Property Rights or IPRs). Anyone who obtains a registered trademark, grant of patent or certificate of industrial design has a virtual monopoly over the usage of the right for a limited period of time. The proprietor of these IPRs has the exclusive right to stop others from using an identical or substantially similar trademark or from using their patent-protected technology.
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With this exclusive right to the IPRs, the proprietor can charge a premium price to their product or service to recover their investment such as R&D costs and branding costs, among others. Many entrepreneurs and SMEs perceive the costs of obtaining IPRs as expensive and IPRs themselves as difficult to enforce. Plus, there are other misconceptions about IPRs too, and it would probably take an entire article in itself to address these. The fact is, the cost of obtaining IPRs – at least in Malaysia – is not high and is affordable by most SMEs. It is more costly to the business if IPRs are not secured. Imagine spending thousands of ringgit and years to build up a brand name and yet neglecting to spend a thousand or two more to protect the brand as a registered trademark, the registration of which enables the SME to sue any infringer. Let me cite an actual case that happened in Malaysia. A restaurant business was set up in a prominent part of Kuala Lumpur. Business boomed. The partners never bothered to register the name of the restaurant as a trademark. Unknown to them, some ex-employees registered the business name as a
trademark, and it did not end there. After obtaining the registration, they sued the restaurant for infringement of “their trademark”. The restaurant had to face a long trial in the High Court. Not only did the partners suffer loss of sleep, they (along with the restaurant) were also made to look bad in the media (thus affecting their reputation) and incur thousands of ringgit in legal costs. However, they finally managed to “get back” their trademark. Their ignorance in not recognising the market power of their trademark nearly cost them the loss of their business. So SMEs, no matter what business they are involved in, should always seek their IP consultants’ advice on obtaining IP rights for the competitive advantages they enjoy. In the current business world and rapid globalisation of trade, IPRs have come to play a crucial role in the very survival of SMEs. Unless entrepreneurs and SMEs fully appreciate the strategic role IPRs play in the existence or survival of their business, they may be wiped out from business by their competitors who have learnt to use IPRs as a business weapon to destroy or maim rival businesses.
P. Kandiah is the Founder and Director of KASS International, an established intellectual property firm with offices in Malaysia, Singapore and Indonesia. For more information, visit www.kass. com.my or drop an e-mail to kass@ kass.com.my.
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Where One Goes To Be Pampered The health and wellness industry has been a booming one in Kuala Lumpur in recent times, in so, there are no shortage of spas and massage centres. But Baliayu Spa Sanctuary has an edge against the rest.
irst, it is the only Balinese spa in the city, and its long list of clients keep coming back for more. This says a lot about the owner’s core values of passion and high levels of service. Established in 2006, Baliayu Spa Sanctuary opened its first outlet in Jalan Bangkung, Bangsar. Its name means beautiful Balinese lady in the island’s native tongue. With growing popularity and returning clients attracting even more new ones, the company soon opened a second branch in the trendy Paradigm Mall in Petaling Jaya. Balinese massage therapy specialises in detox and lymphatic treatments in addition to the muscle relaxation benefit of a general massage. At Baliayu Spa, highly skilled masseuses use first-rate aromatic essences combined with a top quality olive oil base to deliver a holistic health experience most clients crave for. Besides Bali aromatic oil massages, it also offers traditional Thai, Shiatsu, four-hand massages as well as foot
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reflexology, body scrubs, facials, ear candling, pre- and post-natal treatments and more. Baliayu Spa’s owner, Annie Low, is herself the personification of her company’s core values; passionate, pro-active and has an infectiously positive attitude. Before opening her own day spa, Low was building a career in banking, and used to hurry off to one spa or another every other day to release the stress she got from work. Realising that was not she ultimately wanted in life, she turned her favourite pastime into a business venture. “I thought, why not just explore and come up with the best spa version and do it myself.” She had already done much research, counting the numerous times she visited spas centres. Having travelled extensively in the region, she realised that, not only did Malaysia lack traditional Balinese massage options; the holistic and gentle art of relaxation offered in Bali was what she, as a client, would preferably seek. She knows that two aspects of the Baliayu Spa Sanctuary’s trained staff and relaxing ambient score well with their clients.
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Baliayu Spa’s owner, Annie Low.
very competitive health spa sector are key to success. First, highly skilled personnel must deliver the treatment. Oils and music and ambiance are all important aspects too, but first and foremost, the customer comes for a skilfully executed massage. And secondly, clients will return if they can rely on consistently good service. Being a very competitive sector offering many options and catering to different treatment preferences, Low said Baliayu Spa operates in the middle to high-level market segment. The spa’s mission statement specifies a will to provide an elegant and comfortable environment to guests and to establish a service team that cares for the wellbeing of their guests. Constant innovation is another key aspect of Baliayu Spa Sanctuary’s success. Besides the readily available and very successful couple treatments, birthday and bridal packages, and their signature “Bali Fresh” treatment, the spa has recently added a very attractive corporate membership package.
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King Of Displays Klangite Jordan Ng had a dream – to be able to conquer printing and big display needs in the Klang Valley.
n business for 16 years, BannerKing is more than just banners. It is the mother company gathering BannerKing, SignKing, LEDKing, PosterKing, T-King and Jordan Print all under one umbrella. Currently the company has five outlets across the Klang Valley, priding itself to be a true one-stop shop for all things advertising. Ng and his team offer services ranging from logo design and corporate identity creation to banners, bunting, signboards, LED display panels, poster frames, wallpaper, exhibition set-ups, t-shirt printing and offset printing. While BannerKing has made a name for itself by consistently meeting and striving to exceed clients’ expectations of quality and service, Ng has also brought value added services with some very impressive corporate social responsibility campaigns geared towards advancement of his hometown, Klang. Having returned from the US equipped with a new degree in international business, Ng realised that he had embraced a typically American can-do attitude much needed in the advertising sector in Malaysia. He also brought back very relevant knowledge from the US. Every company, big or
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small, for profit or not, needs a clear logo design to be identified by. “Back then, creative minds sit in a somewhat messy studio, hidden away from a potential client’s view. There was no customer service, no reception area to sit down and discuss clients’ needs, no sales effort on the part of advertising companies,” he said. His one-stop shop concept was to be one of the first to follow the setup of telco operators and service companies instead. Many advertising companies have followed his lead since he opened BannerKing’s first outlet as a one-man show in Jalan Kapar, Klang in 2000. Meanwhile, Ng has opened four more outlets in strategic locations around the Klang Valley, and employs more than 30 professionals in order to better serve his clientele in Bukit Tinggi, Puchong and Petaling Jaya too. The company’s newest addition last year takes the shape of a dedicated LEDKing showroom in Klang. While companies will always have a need for banners and signboards, especially for short-term promotions, special events and mobile advertising, the future lays in the LED business, with big, TV-like signboards popping up at high frequency traffic junctions and pedestrian areas in the city.
Ng’s dynamic business has strived well in the fast paced environment of advertising. The company philosophy is based on the premise that a new employee can learn the tricks of the trade, but he needs to bring the correct attitude to the table from day one. Each team member knows that he is an essential pillar, co-responsible for the company’s success, who might well be one day given the opportunity to lead his own team in a new BannerKing outlet beyond the confines of the Klang Valley. To kick off 2017, BannerKing has its eye on national expansion. With the right teams and the proper management leadership, the organisation aspires to provide onestop solutions as well as meticulously tailor-made projects for advertising, branding and printing needs under the iconic black and yellow BannerKing logo in every town in Malaysia. By 2020, the company’s target is to be publicly listed and making inroads into the even bigger regional market, including Thailand, the Philippines, Vietnam and other Southeast Asian countries. Ng knows the requirements of his trade; he knows what his customers expect and value in their partnership with BannerKing. Solid yet flexible solutions for clients’ requirements, consistently high quality workmanship, dedicated teams with in-depth knowledge of the latest market trends and a personal touch that will always remind the client of their very unique relationship are still the best advertising tools for this advertising company. After all, Ng’s motto is, “we aspire to bring more customers to our customers.”
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Franchising Your Business A crash course on how to turn your business into a franchise. By Dennis Tan
aving realised that it is the fastest way to achieve mass expansion without huge capital or manpower, modernised retailers are moving forward to the era of franchising their retail business. When one talks about franchising, brands like McDonaldâ&#x20AC;&#x2122;s, Starbucks or KFC come to our mind. As such, we can assume that power of branding is so important that we cannot ignore.
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What is a Franchise? A franchise is a form of arrangement where a Franchisor grants his right to use the intellectual; property, confidential information of the business and the right to operate the same business to the Franchisee. The franchising activities in Malaysia are governed by the Franchise Act 1998. It is compulsory for a franchisor to register his franchise with the Registrar before he can make an offer to sell the franchise to any person.
Criteria of Franchising Pursuant to the Franchise Act 1998, your business must have at least three (3) years of track record before it can be franchised. It is not possible to franchise your business without any proof and acknowledgment, as the stability of your business cannot be ascertained.
How to Register a Franchise? A franchisor shall make an application to register his franchise by submitting to the Registrar the application together with the followings:(a) The complete disclosure documents. (b) The Franchise Agreement. (c) The Operation Manual of the Franchise. (d) The Training Manual of the Franchise. (e) Acopy of the latest audited accounts financial statements or any audited reports as required. (f) Any other additional information or
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documents as may be required by the Registrar for the purpose of determining the application.
Effectiveness of Registration If the registration of Franchise is approved, the registration shall be effective on the date stated in the notice given by the Registrar and shall continue to be effective unless the Registrar issue an order to suspend, terminate, prohibit or deny the sale or registration of the Franchise.
Foreign Franchisor The sale of Foreign Franchise in Malaysia is quite common in Malaysia. For instance, McDonaldâ&#x20AC;&#x2122;s, the well known fast food chain who derived its brand name from California, U.S. is a good example of a foreign Franchise being sold in Malaysia. A foreign franchisor who intends to sell his franchise in Malaysia or to any Malaysian shall register his franchise with the Registrar before he can offer to sell. However, any application to register a franchise shall be subject to the conditions imposed by the Registrar. A local Master Franchisee who is appointed by the Foreign Franchisor shall also register itself as a franchisor before it can grant franchises in Malaysia or to any Malaysian, failing which the Master Franchisee will be regarded as having committed an offence under the Franchise Act.
The Franchise Agreement It is mandatory for the Franchise Agreement to include certain terms and conditions in the Franchise Agreements, i.e. the name and description of the product and business, the territorial rights granted to the Franchisee etc. The Franchise Agreement shall also contain a cooling off period, which could be determined by both contracting parties but shall not be less than seven (7) working days. During this cooling off
Dennis Tan is a panel lawyer for MRCA and has extensive experience in dispute resolution and has represented international corporations in a wide range of matters, including commercial and civil litigation, drafting of contracts in intellectual property (licensing, franchising and distribution), unfair dismissal claims, international arbitration, intellectual property disputes and judicial review proceedings. period, the Franchisee shall have the option to terminate the Agreement.
Franchise Fee A franchisor may charge a franchisee for a sum of Franchise Fee, royalties and advertising and promotion (A&P) fees to those who wishes to acquire your franchise rights. The Franchise Fee shall be declared in the disclosure documents registered with the Registrar of Franchise.
Halal Requirement For franshisors who wish to tap into the food and beverages retail in Malaysia, Halal Requirement has also become another point of consideration. It is essential to know that at least 50% of the population in Malaysia are Muslims. Therefore, for a Franchise business to succeed in Malaysia, it is important for a Franchisor to be aware of the guidelines and requirements to prepare Halal Food in order to obtain the Halal certificate. All in all, Franchising has become a common tool to expand retail business as it can maximise the effectiveness of operation with minimal cost and manpower.
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Poh Kong Turns 40 Renowned home grown Malaysian jewellery retail chain store; Poh Kong celebrates its 40th anniversary. To mark this momentous milestone, the company has embarked on a campaign and a string of celebrations rewarding its customers with RM4 million in prizes.
oh Kong offers a wide range of jewellery to suit all occasions, from intricately designed gold jewellery to diamonds and gems and specially crafted designer pieces. It is a brand synonymous with celebrating joyous moments – birthdays, weddings, engagements, festivals, celebration of rites of passage – and there is always something for everyone. The established brand which began with its first store in 1976, has now more than 100 stores nationwide with its own manufacturing facility in Shah Alam. Over the years the brand has expanded its product offerings to cater to a diverse group of clients and customers.
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The jeweller is listed on Bursa Malaysia Securities Berhad since 2004 and is the largest jewellery retail chain in Malaysia reaching its 100th outlet mark in 2012, which include concept stores such as Poh Kong, Poh Kong Gallery, Diamond & Gold outlets, Diamond Boutique, Gold Boutique and Oro Bianco. Poh Kong offers a wide range of gold ornaments, diamonds and gems specially created by its team of skilled craftsmen and designers. In 1995, Poh Kong was awarded the sole licensee of Disney jewellery in Malaysia. The brand later went on to add international brands such as Luca Carati, Schoeffel luxury pearl jewellery from Germany as well as popular Italian brand Moraglione 1922.
In conjunction with their 40th anniversary, Poh Kong’s “Shop & Win Big” campaign is giving away prizes worth RM4 million. With every RM400 spent, Poh Kong’s customers will stand a chance to walk away with charming jewellery prizes and cash vouchers. This joyous season has more than 400 prizes being given away each month. Visit any of Poh Kong’s 100 stores to experience a brand new kind of joy and create cherishable moments together. For more information, visit www.pohkong.com.my, and its Facebook and Instagram pages.
Malaysia Retailer Vol 5 No 1
In addition, Poh Kong also established its own in house brands, each with a unique concept. These include Tranz, Anggun The Art Of Auspicious and Happy Love. Poh Kong also carries other labels such as Angel Diamond, Hemera diamonds as well as Love Collection. Poh Kong has won numerous awards including Price Shop Awards (2013) and The People’s Choice, Gold award in the Apparel and Accessories category for the Putra Brand Awards (2015). The company was also listed in Retail Asia-Pacific Top 500 (2014).
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Developing Business-
Savvy Leaders By Dr Victor SL Tan
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ne of the great business dampers in organisations is that there are too many bureaucratic leaders and too few business-savvy leaders. Bureaucratic leaders become too internally-focused rather than business-driven. According to a 2014 PWC Global Survey, CEOs think that there are many opportunities for growth, particularly in three areas: harnessing technology to create value in totally new ways, capitalizing on demographic shifts to develop tomorrow’s workforce and serving consumers in a new economic landscape. To capitalise on these growth areas, we need business-savvy leaders who can seize opportunities and grow the business. KL Strategic Change Consulting’s study of successful companies in Asia indicated that there are eight dominant characteristics of business-savvy leaders.
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MARKET-INTIMACY
Every effective leader, whether the financial controller, human resource director, chief information officer or operations directors, knows the business he or she is in. He understands the industry, market realities and actual business opportunities. He knows the competitors and their products or services. He possesses the discerning needs of his customers and why they buy his company’s products. He monitors the changes of the industry and its impact on the company.
#2
COST-CONSCIOUS
The business-savvy leader is cost-conscious. He utilises the resources of the company in the most efficient manner. He guards against unnecessary wastage or spending. He is a strong advocate of doing things right the first time to prevent rejects or rework. His sense of money is to get the best return for the company for each dollar spent. He knows that being cost-effective is not about going for the lowest cost but about value for money. He knows that being cost-effective is vital to stay competitive in business in the long run.
#3
COMPETITIVE
The business-savvy leader has a competitive streak. He works towards being better than the competitors in every area possible. He takes a keen interest to study the competitors and their products or services. To enable his company to compete, he leverages on the strengths of his company, rectify its weaknesses, capitalizes on opportunities and counters threats in the marketplace. He and his team contribute to their best capacity to enable the company to produce superior quality products, better pricing, lower cost and greater delivery speed. He trains his team of people to be competent, committed and courteous.
#4
RISK-TAKER
The business-savvy leader understands that taking risk is part and parcel of his job. He makes decisions professionally through analysis of facts and weighing the pros and cons together with his team. He is courageous in implementing new ideas that will improve performance. Once he has taken a calculated risk to implement an idea, he would do whatever it takes to ensure its success.
#5
ACTION-ORIENTED
The business-savvy leader is biased toward action that will bring in more business. He does not believe in paying lip-service. He knows that the true value of a plan comes from execution and not from just knowing. He is business-minded and has a great sense of urgency when it comes to solving customers’ problems or winning business. His activities are geared towards improving current products or services, finding new markets and implementing new strategies to improve market share.
#6
INNOVATIVE
The business-savvy leader loves to create new ideas. He is always seeking for a better, faster and a more cost-effective products or ways. He practices creative problem solving. He is constantly studying the changing needs of the marketplace. He seeks out opportunities to come
out with new products or services that customers want but are not available in the marketplace. He invests in market studies and research and gets returns justified by his speed in bringing new products and services to the marketplace.
#7
BOTTOM-LINE DRIVEN
He does nothing for its own sake. All activities undertaken have some direct or indirect impact on the bottom-line. He understands the risk and how his decision can affect profit or cash flow by the specific strategies he choose to implement. He justifies the spending for each initiative by focusing on the contribution it adds to the bottom-line. He believes that only through improving the bottom-line can the company can continue to grow.
#8
SENSE OF OWNERSHIP
The ultimate characteristic of the business-savvy leader is his sense of ownership. Whatever he does, he puts his mind, heart and soul to achieve his best as if he owns the company. He possesses the pride and commitment to achieve the best for the company. Perhaps the best advice on being business savvy comes from Richard Branson, the founder of Virgin Group: “I believe that drudgery and clockwatching are a terrible betrayal of that universal, inborn entrepreneurial spirit… there is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”
Dr Victor S.L. Tan is the CEO of KL Strategic Change Consulting Group specializing in change management consulting and training. He is an author of 10 management bestsellers including Lessons Of Success Of Public Bank Berhad. For feedback, email him at victorsltan@klscc.com or call 012-3903168.
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A Night Of Opulence and Enchantment, Celebrating Industry’s Best
t was an evening like no other with guests dressed to the nines, adhering to the theme “Opulence and Enchantment” at The Majestic Hotel KL on October 12, 2016. Graced by Tourism and Culture Minister Dato’ Seri Nazri Aziz, the women were in their gorgeous floor length gowns and men in their suave suits. In conjunction with its 24th anniversary the Malaysia Retail Chain Association (MRCA) threw a birthday bash to be remembered and crowned winners of its much anticipated annual awards. Close to 1,000 guests, comprising entrepreneurs, CEOs and corporate senior management were in attendance. For the past 24 years, the MRCA has grown progressively from a humble association led by visionary retail leaders to become a major and influential force in the retail industry. Today, successfully, it has garnered more than 320 members who have expanded locally and internationally and are competing with international brands. With such a strong organisation of leading franchise and retail store operators covering more than 20,000 outlets throughout Malaysia, these members help provide over 150,000 job opportunities to Malaysians across the country. The President’s theme – “Enriching Members for the Future” – sets the landscape for members to grow and be rewarded under the MRCA umbrella. In the effort to encourage excellent business practices, the MRCA Crown Awards are created to enable the participating retailers to challenge and enhance their competitiveness.
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MRCA President Dato’ Garry Chua.
Dato’ Seri Nazri Aziz the guest-of-honour at the event.
The objectives of the awards are to promote and recognise the achievement and contribution of participating retailers in the retail industry. The MRCA welcomed members and nonmembers to participate in the nomination for the awards. Led by President Dato’ Garry Chua, the Association provides a platform for members to share their knowledge and experience, thus supporting one another and the growth of the industry. The MRCA Crown Awards 2016 was not only a testament of the recipients’ hard work and efforts, but also demonstrated the participants’ spirit of entrepreneurship. Guest-of-honour Dato’ Seri Nazri Aziz, in his speech, said “I understand that MRCA has brought retailer together to unite on a single platform with one sole objective, which is to support one and another through mutual sharing and learning from the success stories, business wisdom, philosophies and market insights gathered from the different industries. “The contribution from all the valued members of MRCA has resulted in Malaysia’s retail sector becoming the second major contributor to the Gross National Income after oil, gas and energy.” He also credited and recognised the achievements and success made by the local retail industry players was something for Malaysians to be proud of and inspired by. “MRCA has certainly work hand-in-hand with the Government as industry players in the services sector. We must deliver a hassle-free experience to tourists. Retail outlets offering attractive, unique and good quality products will certainly be a crowd puller. “The MRCA Crown Awards ceremony showcases and highlights the winners from various categories. It truly demonstrates the association’s strong commitment to its objectives to support and nurture an industry of top players. It is a brilliant move to encourage and inspire local brands to do their best.” The award categories represented the steady growth of member companies in the local and overseas markets with equal emphasis on business sustainability and corporate social responsibility. The key objective is to encourage local businesses to strive for excellence and to be on par with global standards. The panel of judges for the MRCA Crown Awards 2016 comprised notable leading figures that represent various industries. The organising chairlady of this event was Dato’ Winnie Lim, MRCA Council Member and Director of Solution Risk Consultants Sdn Bhd. She expressed that this was a special event to celebrate the strong ties between members and to honour the achievement of the MRCA award winners. The night has the support of Corporate Sponsors Maxis, Maybank, Mastercard and Fusionex, in addition to sponsorships from Mah Sing Group Bhd, Allianz General
Organising Chairlady, Dato’ Winnie Lim
“I am ecstatic that we managed to put on such an impressive event, compete with a wow lighting effect that leads to the hotel ballroom. I would like to express my heartfelt gratitude to the MRCA President Dato’ Garry Chua for his kind encouragement and support in helping me plan and execute this grand celebration. “Not forgetting the wonderful sponsors, who without their help, this wondrous night would not have been possible. I also would like to congratulate my dedicated and hardworking team for going over and beyond in their duties. “I’m very happy that MRCA celebrated its 24th year and the Crown Awards with grandeur, elegance and much fanfare.”
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All the past Presidents of MRCA were presented with the Exemplary Top Retailer Award.
Insurance Company (M) Bhd, B&G Prestigious Property Sdn Bhd, Naim Indah Corporation Bhd, The Store Corporation Bhd, Top Glove Corporation Bhd, Adamin Corporation Sdn Bhd, ADV Fusionex Sdn Bhd, Aquawalk Sdn Bhd, Coca-Cola Refreshments (M) Sdn Bhd, Datoâ&#x20AC;&#x2122; Sri Dr How Kok Choong, Hap Seng Star Sdn Bhd, KK Supermart & Superstore Sdn Bhd, M101 Entity Sdn Bhd, Optimax Eye Specialist Centre Sdn Bhd, Pearl Discovery Development Sdn Bhd, SEGi University & College, Solution Risk Consultants Sdn Bhd, Sovotel (M) Sdn Bhd and Sunway REIT Management Sdn Bhd.
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MRCA’s 24th anniversary celebration saw a grand reception for the Crown Awards winners with the attendance of close to 1,000 guests comprising entrepreneurs, CEOs and corporate senior management. The awards were held in an effort to encourage excellent business practices, enable participating retailers to challenge and enhance their competitiveness. It is also a testament of the recipients’ hard work and effort, but also demonstrated the participants’ spirit of entrepreneurship. Let’s get to know the 11 winners.
OUTSTANDING GLOBAL VENTURE AWARD Top Glove Corporation Bhd’s success story began 25 years ago in 1991. Once a local business enterprise with a single factory and three production lines, it has since flourished into the world’s largest rubber glove manufacturer, owning and operating 28 factories, 512 production lines and with a capacity of approximately 48 billion gloves per year. Further continuing its growth trajectory, it was listed on the Malaysian Bursa in March 2001. Renowned for producing high quality gloves at an efficient low cost based on its timeproven business direction, Top Glove offers a wide and diverse product range, fulfilling demand in both the healthcare and non-healthcare segment. It serves a network over 2,000 satisfied customers across more than 195 countries. Top Glove now aspires to increase its global market share from 25% to 30% by 2020.
OUTSTANDING NOBLE INITIATIVE AWARD Mydin Mohamed Holdings Sdn Bhd is in the business of retailing and wholesaling with products ranging from food, household, hardware, electrical, stationery, porcelain, toys, textiles and fabrics. It always been in the non-food sector until it bought over its first supermarket in Selayang in 1997. Currently, Mydin operates 107 outlets nationwide inclusive of 24 hypermarkets, 16 emporiums, three bazaars, 49 mini markets (MyMydin), 11 convenience shops (MyMart) and five franchise outlets (Mydin Mart). Above all, it operates its business based on halal concepts and stresses on honesty, sincerity and good discipline in all aspects of its business.
OUTSTANDING NATIONAL GROWTH AWARD Optimax Eye Specialist Centre Sdn Bhd began modestly in Taman Tun Dr Ismail, Kuala Lumpur in 1995. It is the pioneers of laser vision correction in Malaysia. OPTIMAX had invested in a technology that was still very much unheard of back then, and instrumental in making laser vision correction widely available to the people of this region. Laser vision correction became more than just “the new surgical procedure in the market” – to many, it was a life changing experience, like being given a second chance to start over. Today, 22 years later, OPTIMAX has served more than 120,000 satisfied patients since 1995, and has established itself as one of the most reputable eye care providers in Southeast Asia. The centre has a large clientele base, both local and international patients from in and around the region – Malaysia, Indonesia, Philippines, Singapore, Thailand, Australia, China, Hong Kong, Japan.
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OUTSTANDING CSR AWARD Poh Kong Holdings Sdn Bhd is established in 1976 with its first outlet in Petaling Jaya and rose to success when it was listed on Bursa Malaysia since 2004. Today, Poh Kong has its own manufacturing facility in Shah Alam and has reached their 100th outlet in 2011. Poh Kong’s passion in the business and its dedication in providing fine jewellery of top-notch quality and international standards have always played a pivotal role. Hailed as the largest jewellery retail chain in Malaysia, Poh Kong offers a wide range of gold and gemstones jewellery, including house brands Tranz and Anggun. There is always something for everyone, from exquisite pieces to simple designs, irresistible collectibles to dazzling custom made works of art.
OUTSTANDING BRAND AWARD KK Supermart & Superstore Sdn Bhd has its humble beginnings in June 2001, occupying only the ground floor of a shophouse in Kuchai Entrepreneurs’ Park, Kuala Lumpur. By the end of 2010, KK Supermart has established 62 outlets and mainly located at the centre of Kuala Lumpur and around Klang Valley and also expanded to Malacca. The business was founded by Dato’ Dr KK Chai who viewed retailing in daily essentials and necessities as an evergreen means for a livelihood then. Due to the hectic city life, the only time left for family is the weekends but much of it is spent at departmental stores or hypermarkets shopping for groceries. This spurred his vision to offer 24 hours grocery stores that are conveniently accessible even in the wee hours of the morning so shoppers can buy essential items at their leisure without having to squeeze through traffic jams or trying to beat others in securing a parking bay.
OUTSTANDING GREEN AWARD BMS Organics (FMC Greenland Sdn Bhd) started more than a decade ago as an organic shop in Subang Jaya and shared on how to live healthy lifestyles through wheatgrass planting. Today, it has grown to more than 40 outlets and 19 organic vegetarian restaurants. These were initiated by the Lee siblings who wanted to get more people onboard the organic and healthy lifestyle. In 2002, the Lee siblings promoted organic food extensively, and established store after store to educate the public about environment protection and dietary knowledge. BMS Organics has grown from a humble family business to the forefront of healthy organic living. This is the testimony of the hard work, determination and passion of the Lee siblings.
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OUTSTANDING EXCELLENCE AWARD ADV Fusionex Sdn Bhd is an established multi-award winning IT software group that specialises in analytics and big data. The business is to help clients manage, make sense of and derive useful insights and information from the vast amounts of structured and unstructured data at their disposal. They are focused on bridging the gap between business and technology, and in doing so, providing an exceptional and positive experience to customers of various mark. Its vision is to be a world-renowned IT brand of quality and distinction while committed to create value by providing the best experience to enterprises across the globe through its innovative offerings of software and solutions.
OUTSTANDING RISING STAR AWARD Impulse Studio Sdn Bhd is the first XBody EMS Training provider in Malaysia, based in Kuala Lumpur and awarded the best EMS Studio worldwide and top five startups in 2014. Impulse Studio is also a certified member of The European EMS Trainer Institute. The training equipment uses German technology and 100% Hungarian owned company that manufactures and sells sport equipment based on a cutting edge whole body electro muscle stimulation training system. Currently they operate in China, India, and Malaysia. Our bodies are distinctly beautiful and unique, which also means that they will have different needs. This why a personalised training programmes are crucial to achieve desired fitness goals and Impulse Studio trainers are more than happy to assist.
OUTSTANDING INNOVATION AWARD Paradise Builders Holding Sdn Bhd owns Hippopo Baby Spa & Wellness, the first of its kind in Malaysia. The centre exclusively caters to babies and toddlers by creating socially fun and nurturing environment to encourage them to explore. There are also baby massage session and swimming classes. Its staff are meticulously trained with certified physiotherapists on hand to ensure that each guest is well taken care of. The centre uses only hypoallergenic products while providing a warm ambience for parents to cultivate an intimate bond with their little ones.
OUTSTANDING ENTREPRENEUR AWARD (FEMALE)
OUTSTANDING ENTREPRENEUR AWARD (MALE) Tan Sri Leong Hoy Kum is the group managing director and chief executive of Mah Sing Group Bhd. This business savvy man has transformed the former plastics manufacturing business into a multi-award winning real estate specialist, responsible for luxurious properties such as Icon Residence and M Suites as well as a strong focus on the Iskandar Economic Zone. He is also a member of the Asean Business Club, which supports regional economic integration. He now spends time focused on philanthropic work. He was also ranked number 35 on Forbes list of the richest Malaysians by net worth.
Datoâ&#x20AC;&#x2122; Dr Jennifer Low is the Group Managing Director of the Quill Group of Companies and the co-founder of the Quill Group. She started her career with MAA Architect in 1981 and in 1986, set up Quill Design. She is an interior designer by profession. She is in charge of the groupâ&#x20AC;&#x2122;s strategic planning and business development of the Quill Group. She also holds directorships in all the companies in the Quill Group and various private limited companies. She has held and currently holding positions throughout her career as a successful property entrepreneur. In 2009 she wrote a thesis titled Nanotechnology, Green Buildings and Sustainable Design for her doctoral dissertation. And in 2010, she was conferred the degree of Doctor of Philosophy in Design from Millennium International University, State of Delaware, US and Doctor of Philosophy in Entrepreneurship from Golden State University, US.
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ENRICHING MEMBERS FOR THE FUTURE
MRCA 24th Anniversary & Crown Awards 2016 12th October 2016
The Majestic Hotel Kuala Lumpur
“Biggest Thank You” From Our President, Organizing Chairlady, Organizing Committee, Council and Member to Our Event Sponsors : Diamond Sponsor
Platinum Sponsors
Gold Sponsors
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ENRICHING MEMBERS FOR THE FUTURE
Silver Sponsor
Hap Seng Star Sdn Bhd
Lucky Draw & Door Gift Sponsor
Other Sponsor
Your generous sponsorship has made the event a great success! Malaysia Retailer Vol 4 No 3
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Dato’ Seri Hamzah Zainudin (front, sixth from left) with MRCA President Dato’ Garry Chua and Deputy President Valerie Choo pose for a group photograph before flagging off the run.
More Than 3,000 Runners Across Finish Line It was an occasion worth getting up for in the wee hours on a Sunday. The Malaysia Retail Chain Association (MRCA) has successfully hosted the MRCA-KPDNKK Charity Run 2016 on November 20 last year, 7am at Sky Park One City, Subang Jaya. The event was graced by Dato’ Seri Hamzah Zainudin, Minister of Domestic Trade, Co-Operatives and Consumerism. Dato’ Seri Hamzah said he was very proud to present a joint charity run between his ministry and MRCA to contribute to the underprivileged. “I’m also very happy that my staff members are taking part for a good cause and keeping themselves healthy. I am hopeful that we will have a bigger joint charity run in 2017 and raise more funds to the needy.” This meaningful event has attracted more than 3,000 runners from all over Malaysia for the third consecutive year. This time, all finishers received the “R” medal that represents the 2016 theme “Run for the Needy”. In 2015,
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“I thank the Ministry of Domestic Trade, Co-Operatives and Consumerism for its support as well as all our sponsors and everyone involved in making this Charity Run a memorable one. The encouragement by MRCA President Dato’ Garry Chua is most appreciated.” ~ Ricky Thye, Organising Chairman.
Entertaining guests at the Charity Run.
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MRCA President Dato’ Garry Chua and his Deputy, Valerie Choo, Council members and some MRCA Past Presidents accompanying the Minister Dato’ Seri Hamzah Zainudin at the Charity Run.
Council member Datin Flora Tan at the finishing line.
the “M” medal was themed as “MRCA Run for Charity”. Organising chairman Ricky Thye said the charity run strived to raise funds for the MRCA Branding Education Charity Foundation. The foundation, which was established in 2011, aims to provide educational assistance to those in need and to assist other charitable activities for the betterment of the community. The foundation is aiming to donate to eight charity homes: • Pertubuhan Kebajikan Kanak-Kanak Yatim dan Miskin • Persatuan Kebajikan Kanak-Kanak Mata Air Kehidupan Selangor • Rumah Victory • Persatuan Orang Kurang Upaya Bangsa Ria, KL dan Selangor • Persatuan Kebajikan Kanak-Kanak Terencat Akal Malaysia • Children’s Wish Society Of Malaysia • Kelab Kiwanis Kluang Mandarin, and • PDK Selayang. MRCA President Dato’ Garry Chua extended his heartfelt thanks to co-
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Vice President of MRCA Dato Dr Chai Kee Kan with the KK Mart team. Eight Charity Homes receiving their donations.
Deputy President Valerie Choo and Shirley Tay, Vice President with Sunrider members. Men’s Open 10.8km, Champion.
Members of PNS.
sponsor KPDNKK, Corporate Patron sponsors Maxis Bhd, Malayan Banking Bhd, Mastercard and ADV Fusionex, Diamond sponsor MCT Bhd and Bronze sponsors YYC GST Consultants and Glocomp Xaas. Other sponsors, namely, One City (venue sponsor) and Revsport (apparel sponsor) came forward to make this event a success. The event also received great food and beverages sponsorship from Dutch Lady, Econsave, Komugi, KK Supermart & Superstore, MBG Fruits, Diamond Water, Purple Cane, Sunrider, and Subway.
Women’s Open 10.8km, Champion.
Team Event, Champion.
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Making Inroads To Form A Northern Chapter Expanding MRCA’s membership beyond Greater Kuala Lumpur is one of the many objectives set out by President Dato’ Garry Chua when he took over the reins in April 2016. In his continuing effort to do so, a sizeable delegation made its way to Ipoh, Perak and Penang late last year. Led by the President himself, Deputy President Valerie Choo, Vice-President and MIRF organising chairman Liew Bin, Vice-President Shirley Tay, Council Member Datin Flora Tan and other MRCA members made up the delegation. At Ipoh, the delegation was welcomed by a group of potential members from a variety of industries popular in the Silver State. The luncheon was made possible by Hudson Ha. Over a sumptuous meal, Tay proceeded to conduct a vital presentation – introducing MRCA, its objectives and the benefits members stand to gain. She gave a passionate speech about making MRCA represent more companies in the future as well. The Association has worked hard to build a close rapport with policymakers
MRCA delegation and interested parties enjoy a scrumptious lunch in Ipoh.
and industry players to ensure that its voice is heard. Many of the guests had expressed interest – and one of them, I-Con Food Enterprise Sdn Bhd, signed up immediately – in joining the Association, which bode well for the industry as a whole. After that, the delegation made its way to Penang to continue its membership drive. Over dinner hosted by Hunza Properties, Tay also made an indepth presentation about the Association.
MRCA delegation, Hunza Properties representatives and leading Penang businesses meet to enhance corporate ties.
It was followed by a presentation by Liew. He spoke at length about the upcoming MIRF exhibition, urging the companies to take advantage of its platform to introduce their products and services. Many were impressed with the presentations and welcomed the idea of joining and contributing to MRCA. After a long weekend, the delegation reached Kuala Lumpur and headed home with its objectives met. This year looks to be another success in garnering more MRCA members.
New Members from Penang • Suria Jerai Electrical Sdn Bhd • Dexma Express Sdn Bhd • Goldlife Marketing Sdn Bhd (MEIKO) • Raine & Horne • Fulian Malaysia Sdn Bhd (RAIYA) • Gurney F&B Services Management Sdn Bhd • Dessert Captain Sdn Bhd • Gama Supermarket & Departmental Store Sdn Bhd
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Attendees participate in some exercises led by the talk presenter.
Teams present their ideas on manpower planning.
Manpower Planning Talk On October 5 and 19, 2016, 32 attendees eagerly awaited an interesting and beneficial programmed organised by the MRCA Academy and Human Resources Development Fund (HRDF) Malaysia at the Association’s headquarters in USJ, Subang Jaya. Programme organisers saw the need to further enhance the knowledge of MRCA members on Retail Manpower Planning or Human Resource Planning. This topic consists putting the right number of people, right kind of people at the right place, right time, doing the right things for which they are suited for – to achieve an organisation’s goals and objectives. The programme provided participants with strategic knowledge and techniques in manpower analysis, and planning and procedures. It had facilitated various learning methodologies that covered: A) Introduction to manpower planning
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– This includes meaning of manpower planning, importance of manpower planning, steps of manpower planning, need of manpower planning, types of manpower planning and objectives. B) Forecasting hiring needs – Forecasting demand and effective workforce planning for retail involves determining which actions are needed to achieve business objectives. C) Succession planning – The process of identifying and developing internal people with the potential to fill key business leadership positions in the company as well as benefits of succession planning and a step-by-step process. D) Hiring skills – Employment selection and recruitment include obtaining people with appropriate skills, abilities, knowledge and experience to fill jobs in the work organisation. E) Talent cycle and career planning – How to prepare for career discussion and personal development plan to fits within the talent and performance cycle, plus the link between career discussion objectives and personal development plan.
Talks such as this can enhance professional development among the staff.
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MRCA’s training arm consistently organises talks and seminars.
Seminar On How To Maximise Google Adwords As the digital age rapidly infiltrates every segments and levels of the retail and franchise business, it is vital that MRCA members understand the concept behind Google Adwords and how that can help in expanding their businesses’ reach. On October 26, 2016 at the MRCA head office in USJ, Subang Jaya, a group of representatives from various MRCA member companies took part in a two-hour talk by Rebecca Siccardi. Apart from having a Master’s in Technology, she has worked with Google for more than six years in various advertising related programmes focused on small and medium enterprises. She is now managing partner programmes in Malaysia, Philippines, Argentina, Peru and Ecuador. The talk provided a review on new customer behaviour trends on how mobile has changed customers’ purchase journey and components of a successful online strategy. She also spoke about mobile usage trends in Malaysia, a few case study examples and the concept of mircomoments and their implications to SMEs. It was revealed that Google solutions were able to help strengthen existing online strategies. Lastly, she helped participants conduct self assessment of the organisations they represent, which she later guided them to find marketing goals and key metrics of success.
Rebecca Siccardi spoke about the benefits of Google Adwords.
A participant presents a self assessment during the session.
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Participants find such events informative.
A Session On Retail Communications
Sales promotion is an important component of retailcommunication strategy, says presenter.
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As part of MRCA’s education component, many training sessions are slated for members throughout the year. On October 4 and 18, 2016, 23 members and representatives attended the “Retail Sales Promotion” at the MRCA headquarters in USJ, Subang Jaya. It was held in collaboration with Human Resources Development Fund (HRDF) Malaysia. This was a timely programme as sales promotion is an important and constant component of retail communication strategy along with advertising, public relations, and personal selling with the objectives in maximising sales performance. Sales promotion stems from the premise that any brand or service has an established perceived price or value, the “regular” price or some other reference value. Sales promotion is believed to change this accepted price value relationship by increasing the value and/or lowering the price. There were three main ideas
discussed during the training programme. Firstly, sales promotion ranks in importance with advertising and requires similar care in planning and strategy development. Secondly, three audiences can be targeted by sales promotion – consumers, resellers, and the sales force, and lastly, sales promotion is used as a competitive weapon that provides an extra incentive for the target audience to purchase or support one brand over another. Other issues talked about in the programme were: • Concept of retail sales promotion • Importance of sales promotion • Retail promotion strategy • Push and Pull strategy • Issues and limitation in sales promotion • Technique of consumer promotions • Trade promotions • Direct selling • Role of CSR • Consumer rationalisation on sales promotion • Internet promotion techniques for retailers
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A group photograph of the VIPs, invited guests and participating teams at the Tropicana Golf and Country Club.
Taking To The Green For A Worthy Cause Held on October 22, the highly anticipated annual MRCA VIP Charity Golf was at the Tropicana Golf and Country Club with guest-of-honour Rio Olympics chef de mission Tan Sri Al-Amin Majid. There were 30 flights (or ‘120 participants’). consisting mainly of diplomatic and business dignitaries. As in the past, this event raises funds for the needy homes and charitable organisations. At the end of the day, RM100,000 was pledged to Persatuan Kanak-kanak
Istimewa Hulu Langat, Persekutuan Kanak-kanak Istimewa Kajang, SPICES Early Intervention Centre, Lion’s Club of Kota Budaya Dialysis Centre, Kuala Lumpur Lion’s Renal Centre and the Permaisuri Foundation for the Needy.
“I would like to thank the MRCA Council members, invited guests and friends for their utmost support to raise funds for the needy.” ~ Organising Chairman, Dato’ Eric Tai
MRCA’s top brass eager to get started.
Dato Garry (middle) presenting mock cheques to the charity homes.
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All smiles from invited guests and participants after a tiring day at the badminton court.
Dato’ Garry and VIPs presenting a mock cheque to a charity home.
Inaugural President Cup And Friends Charity Tourney MRCA’s very first President Cup and Friends Charity badminton tournament was held on November 6 at the EnerZ Indoor Extreme Park in Subang Jaya. It was officiated by Tan Sri Lim Wee Chai from Top Glove and MCT’s Tan Sri Barry Goh. About 150 badminton enthusiasts registered for this charitable event to participate in Malaysia’s favourite sport whilst also supporting a great cause. MRCA had also invited All-England Men’s Doubles champion Koo Kien Keat, All-England Men’s Singles champion Muhammad Hafiz Hashim, and Asian Championship Women’s Doubles silver medalists Woon Keh Wei and Vivian Hoo Kah Mun to spar with the attendees. “We are proud to announce that the badminton charity event had raised RM80,000 thanks to all of the esteemed sponsors such as Top Glove, Mah Sing, MCT, Dato’ Loh YT, Mpay, BMS Organics, Bonia, Subway, and not forgetting the contributions by MRCA members. “We would also like to extend our
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heartfelt gratitude to our star players for joining us to create a better tomorrow for the unfortunate and needy. “In life, we are fortunate to live the way we desire, and it’s important for us as MRCA members, as part of the community, to give back to the society, collectively as a team,” said Chua. All the funds collected would be channelled to the MRCA Branding Education Charity Foundation. Organising committee spokesman Loh said the event was an amazing platform for the community to connect and converge to contribute to the things that the Association is very passionate about, namely badminton and charity. There was also a lucky draw with prizes such as watches, rackets, sunglasses, bags, vouchers and more.
A round of badminton for a good cause.
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A cheque presentation ceremony for the charity homes.
Bringing Smiles To The Needy
Children performing some songs for the MRCA guests.
Dato’ Garry spreading some Christmas cheer with other volunteers.
MRCA donated to the Ray of Hope home in conjunction with Christmas.
With the setting up of Malaysia Retail Chain Association’s Branding Education Charity Foundation in 2011, the association declared visitations and donations to charity homes a must during festive seasons.. One of the Foundation’s main projects is to give back to the community. Last Christmas, Dato’ Tay Sim Kim, MRCA Honorary Lifetime President and Chairman of MRCA Foundation Trustee and Dato’ Garry Chua, MRCA President and MRCA Foundation Trustee with organising chairlady Datin Flora Tan, MRCA Deputy President Valerie Choo, and fellow members at the MRCA Council and the Association visited Ray of Hope Children’s Home in Sungai Pelek, Selangor to bring the festive joy to the kids and donated some essential goods. The Foundation donated RM10,000 worth of goods comprising groceries, furniture and other necessities. In addition, the home also received generous donations from MRCA members, Dato’ Eddie Choon and Datin Jennifer of Poh Kong Holdings Bhd, Transtel Technology (M) Sdn Bhd, Dato Eric Tai of Nelson’s Franchise, UMR Strategic Sdn Bhd and Kluang Station F&B Sdn Bhd. In total, the home received RM15,000 in goods. During this visit, many activities were prepared, including singing performances by the children, sing-alongs by MRCA and gift distribution by Santa to the children. It is hoped that with this charity visitation, it can help promote awareness among the community about the needs of the less fortunate.
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MRCA is happy to do its bit to help the less fortunate in conjunction with Deepavali.
Spreading Deepavali Cheer To Children’s Home MRCA’s Branding Education Charity Foundation, which was set up in 2011, is responsible for carrying out social responsibilities such as visitations and donation drives for needy homes especially during the festive seasons. On October 25, in conjunction with Deepavali, MRCA Honorary Lifetime President and MRCA Foundation Trustees Datuk Albert Chiang and Datuk Seri Nelson Kwok JP, MRCA President and foundation trustee Dato’ Garry Chua, MRCA Deputy President Valerie Choo and MRCA Council Members – Datin Flora Tan, Shirley Tay, Dato’ William Chow, Ricky Thye – as well as MRCA Youth members visited Pusat Jagaan Anbe Sivam in Klang to bring festive joy to the residents and donated some groceries and electrical appliances worth RM10,000. MRCA also distributed ang pows to the children to further lift their spirits. In addition, the home also received donations from MRCA member Transtel Technology (adult and children diapers, vitamins and food worth RM8,000) and Mydin Mohamed Holdings Bhd (groceries worth RM500). The foundation hopes that with this charity visitation, it can help promote awareness among the community about the less fortunate, and remind the community to show love and support towards the needy.
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A cheque presentation ceremony at the Rumah Jagaan Ambe Sivam, Klang.
A group photograph with MRCA volunteers and the home’s children.
67 Events
Monthly Meetings: September Venue: Menara Maxis
November
Venue: MATRADE
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ALL EYES ON YOU
Global Top Technologies Sdn Bhd (GTC) is a leading one-stop integrated security and surveillance solutions expert, with a presence in more than 10 countries, providing a peace of mind to home and business owners. GTC offers myriads of intelligent CCTV surveillance systems as well as office automation and telecommunications products to increase security and improve business productivity. They also have a proven portfolio of quality clients, including private companies as well as the Government bodies that are looking to enhance the well-being of their people and property. Its intelligent, new generation products and solutions, delivers the ultimate operational and functional performance needed, including the real time surveillance anywhere, anytime. GTC have a team of experts in security consultancy, CCTV
SEEKING TAX AND AUDIT ADVICE Established in 2002, Messrs Steven Lim & Associates is an audit, tax and business consulting firm. Managing Partner Steven Lim Hoo Teck tells us about his company.
How are you able to help MRCA members? We are formed with the objective of enhancing our clientsâ&#x20AC;&#x2122; efficiencies and competitiveness through the effective advisories in audit, tax and business related issues. We are dedicated to the delivery of high quality professional services to our clients. What are your winning points? Being a proactive firm, we provide a comprehensive range of services with the assistance from our associated offices. We believe we have the resources to meet the small to large clientsâ&#x20AC;&#x2122; needs effectively but small enough to provide efficient and personalised service. Why did you decide to join MRCA? MRCA is a well-established organisation with prominent members. We hope to learn and share knowledge as well as experience with its members.
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integrated design, CCTV Clinic (maintenance & service), franchise opportunities, OEM products, security management services and more. The company has received an endorsement by the Ministry of Domestic Trade, Co-operatives and Consumerism and highly promoted by the Malaysia External Trade Development Corporation and Ministry of International Trade and Industry.
69 waiting time at check out lanes. Every individual check out lanes are installed with a digital screen each. Sometimes a customer’s waiting time can go up to 15 minutes.
CONQUERING ALL THE SCREENS Focus Media, also known as Redberry Ambient is an out-ofhome (OOH) media company, multimedia content for screens in waiting areas of more than 100 commercial buildings, hotels, apartments and colleges, cashier lanes of all Giant retail outlets and on TGV Cinemas. They are reaching out to 1.5 million moviegoers and 5.7 million shoppers per month. These media locations offer highly effective advertising reach to the most desired but hardest to reach groups in a totally captive environment. Among their many clients are, Proton, Petronas, Lenovo, Samsung, Audi, Vitagen and Tourism Malaysia. Having screens at checkout counters is one of the ways Redberry Ambient helps its clients. It not only provides a digital advertising platform within the hypermarkets but also serves as a source of information and fills up customers’
WASHING LAUNDRY MADE EASY
Cleanpro has successfully revolutionised the laundry industry in Malaysia and ASEAN. It started out as a manufacturer and supplier of laundry detergents and chemicals. Over the years, their chemical product range has increased. In line with the laundry sector, they gained experience and expertise in laundry machine servicing sector and started their involvement in trading a variety brand of laundry machines. Soon, they developed laundry machines specifically to complement their existing business partner’s needs. Cleanpro team comes with enthusiastic wealth of knowledge and experience to meet the client’s need. They cover a wide group of laundry business clients from selfservice laundry which consists of franchisees and nonfranchises, drop-off laundry, resorts and hotels, factories, maritime industry, contract laundry industry, hospitals as well as hostels. A pioneer in 24-hour self-service laundry, Cleanpro Express is the first self-service brand under Cleanpro Laundry Holdings, which offers the self-service franchising programme to its clients.
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INFINITE REWARD OPPORTUNITIES
as Caltex, Chatime, Qualitas group, Berjaya Hotel group, Starbucks, 7Eleven, Lazada, Umobile, Kenny Rogers, and 11 Street to enhance their customer experience both online and offline, in stores. B Infinite is set to introduce the ability to “order ahead and pick up in store” for selected goods and services. Goods and services can be redeemed by combining mobile payment with reward points to ensure a frictionless transaction for both consumer and merchant.
The recent launch of B Infinite reveals enhanced capabilities for the rewards programme that “gives more than just rewards”. With the introduction of mobile payment, mobile powered consumers on the B Infinite rewards programme now possess greater control and convenience over their own rewarding experience. The success of B Infinite also lies in its multi-faceted capabilities: functioning as a mobile marketing platform to find out about the latest merchant flash deals, payment gateway and redemption service for its members. Underpinning the success of the enhanced B Infinite rewards network is the partnership between leading technology partners Mastercard and Wirecard. Enabling frictionless transactions will allow B infinite merchants such
Experience the excitement of a vast variety of tenant mix comprising Mercato, Grand Imperial, TGIF, Times Bookstore, Rakuzen, SSF, Starbucks, Maxis and more.
COSY AND UPSCALE
Hartamas Shopping Centre is nestled between the neighbourhood of Sri Hartamas and Plaza Damas. Share with us some of the merchants you have. Located right in the heart of Hartamas, Hartamas Shopping Centre is a one-stop shopping hub catering to the vicinity of Mont Kiara, Sri Hartamas, Solaris, Bangsar and Damansara.
Dato Kevin Woo, Managing Director, Mayland Group.
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Why is it popular with the residents and office folk nearby? The three floors shopping ground houses ample parking space and the perfect reason to chill and hangout at numerous eateries and al-frescos in the mall or Plaza Damas. Besides that, you will find an extensive range of services such as money changer, digital photo printing, locksmith, cobbler, alteration service, salons and spas. The mall is also easily accessible from a few highways such as Duke, Penchala Link, Federal Highway and NKVE. Welcome to MRCA. Why have you decided to join the Association? We are delighted to join MRCA as part of our effort to stay relevant to our shoppers by keeping abreast with the latest developments in the retail market. MRCA is an appropriate platform to connect immediately with retailing members to bring awareness to our shopping malls – Hartamas Shopping Centre, Cheras Sentral and Suria Putrajaya.
2017 8 FEBRUARY CNY DINNER SUNWAY
16-19 MARCH
DELEGATION TO TAIPEI FRANCHISE EXPO
EVENTS CALENDAR
TBA
TBA
SELANGOR INT. EXPO SETIA ALAM
CHARITY GOLF GLENMARIE
25TH ANNIVERSARY DINNER KLCC TBA
ANNUAL GENERAL MEETING TBA
SUNSURIA
PRESIDENT CUP BADMINTON TBA
CAMBODIA/ VIETNAM TRADE MISSION 23-27 APR
TBA
CEO NIGHT
12 JULY
RETAIL CONFERENCE
13-16 JULY
6 SEPTEMBER
PJ
TBA
CHARITY RUN
ST GILES
MIRF MVEC
MEDIA ENGAGEMENT
VISITATIONS : TBA TBA TBA TBA TBA
* CNY * HRP * DEEPAVALI * CHRISTMAS * BLOOD DONATION
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MRCA NEWS THAT APPEARED IN THE PRINT MEDIA RECENTLY
Calendar
A MRC 72
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