Malaysia Retailer|Vol 6|No 2|2018|KIP Group

Vol 6 No 2 2018

MRCA’s Shining Start to 2018 Largest gathering of members usher Chinese New Year in style

MRCA President Returns for Another Term

WM RM9 / EM RM11

CONSTRUCTING HER OWN LEGACY Valerie Ong, Group CEO of KIP Group of Companies shares her vision and strategy for the company’s mall division

MRCA Corporate Patrons

Event

1

A-5-2, 3, 3A, Level 5, Block A, Sky Park One City, Jalan USJ25/1, 47650 Subang Jaya, Selangor.

Tel: 603-5882 4333 Fax: 1 700 810 950 Website: www.mrca.org.my PRESIDENT Datuk Seri Garry K.S. Chua ROTOL FOOD-CHAIN (M) SDN BHD IMMEDIATE PAST PRESIDENT Dato’ Liaw Choon Liang, JP FOCUS POINT HOLDINGS BHD DEPUTY PRESIDENT Dato’ Vincent Choo Kok Leong URBAN IDEA SDN BHD VICE PRESIDENTS Dato’ Liew Bin BRILLIANT MERCHANDISING SDN BHD Valerie Choo Yoke Shiem Simply Awesome Sdn Bhd Shirley Tay Bee Koo SUNRIDER INTERNATIONAL (M) SDN BHD Datuk Seri Dr. Chai Kee Kan KK SUPERMART & SUPERSTORE SDN BHD SECRETARY GENERAL Ken Phua Cheng Chuen BENTLEY MUSIC SDN BHD DEPUTY SECRETARY GENERAL Dato’ Bruce Lim Aun Choong SKILLS JOHOR SDN BHD TREASURER GENERAL Dato’ Alex Wong Che Sing HAP SENG STAR SDN BHD DEPUTY TREASURER GENERAL Dato’ Winnie Lim Yoke Chin SOLUTION RISK CONSULTANTS SDN BHD COUNCIL MEMBERS Seak Thean Pow BAGUS CURTAIN SDN BHD Dato’ Choi Wei Yee SUNLIGHT TAXI SDN BHD Dato’ Syed Kamarulzaman Dato’ Syed Zainol Khodki Shahabudin PERBADANAN NASIONAL BERHAD Dato’ Dr Edmund Lee Kim Hock KLUANG STATION F & B SDN BHD Datin Flora Tan Joo Jua TRANSTEL TECHNOLOGY (M) SDN BHD William Tang Chee Weng The Store Corporation Berhad Brian Tham Jee Ping WATATIME (M) SDN BHD Nicholas Chong Kah Yean YFS CORPORATE (M) SDN BHD Jeff Yong Chun Loong KIMMA SDN BHD Raymond Woo ARORI (M) SDN BHD Sharan Jethanand Valiram Valiram Trading Sdn Bhd FOUNDER PRESIDENT Dato’ Eddie Choon POH KONG HOLDINGS BHD Malaysia Retailer Vol 4 No1

PRESIDENT COUNCIL Dato’ Eddie Choon POH KONG HOLDINGS BHD Datuk Albert Chiang BONIA CORPORATION BHD Datuk Lee Hwa Cheng SINMA JEWELLERY CENTRE SDN BHD Dato’ Tay Sim Kim OSIM (M) SDN BHD H.E. Datuk Seri Nelson Kwok, JP HONORARY CONSUL OF THE REPUBLIC OF MOZAMBIQUE TO MALAYSIA NELSON’S FRANCHISE (M) SDN BHD Dato’ Liaw Choon Liang, JP FOCUS POINT HOLDINGS BHD Dato’ Garry K.S. Chua ROTOL FOOD-CHAIN (M) SDN BHD BOARD OF ADVISORS YB Dato’ Sri Liow Tiong Lai PRESIDENT OF THE MALAYSIAN CHINESE ASSOCIATION Dato’ Dr. Jennifer Low, JP GROUP MANAGING DIRECTOR, QUILL GROUP OF COMPANIES Tan Sri Lim Wee Chai CHAIRMAN, TOP GLOVE CORPORATION BHD Tan Sri Leong Hoy Kum GROUP MD, GROUP CEO, MAH SING GROUP BHD Tan Sri Barry Goh Ming Choon CHAIRMAN OF MCT CONSORTIUM BHD Tan Sri Datuk Tee Hock Seng JP GROUP MANAGING DIRECTOR OF BINA PURI HOLDINGS BHD PRESIDENT’S ADVISOR Tan Sri Tang Yeam Soon THE STORE CORPORATION PRESIDENT’S ADVISOR FOR EVENT & PR Tan Sri Datuk Danny Ooi D’TOUCH INTERNATIONAL SDN BHD LEGAL ADVISORS Ringo Low RINGO LOW & ASSOCIATES Dato’ Manjit Singh MANJIT SINGH SACHDEV, MOHAMMAD RADZI & PARTNERS HONORARY AUDITORS Yeoh Chin Hoe IBDC (M) SDN BHD Dato’ Seri Raymond Liew Lee Leong MCMILLAN WOODS OTHER FOUNDING MEMBERS Dato’ Chin See Keat Wong Chee How

MALAYSIA RETAILER is produced for MRCA by

HARINI MANAGEMENT SERVICES SDN BHD (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor.

Tel: 603-7932 3259 Email: harini.mservices@gmail.com www.harini.com.my Publisher/CEO V.S. Ganesan Senior Editor Vimala Seneviratne Editor Khaw Chia Hui Creative Designer Goh Wei Lee Advertising Consultant Faridah Ismail Marketing Manager Karthik Ganesan PRINTER PERCETAKAN LAGENDA SDN BHD (406003-A) No. 2, Jalan Gangsa SD5/3E, Sri Damansara Industrial Park, 52200 Kuala Lumpur.

Tel: 603-6273 6599 Fax: 603-6273 6606 DISTRIBUTOR MPH DISTRIBUTORS SDN BHD (MALAYSIA) (5048-A) Ground Floor, Bangunan TH, No 5, Jalan Bersatu 13/4, 46200 Petaling Jaya, Selangor, Malaysia.

Tel: 603-7958 1688 Fax: 603-7956 5995 Email: distributors@mph.com.my All articles featured in Malaysia Retailer magazine represent the personal views of contributors and are not necessarily those of MRCA & Harini Management Services Sdn Bhd. All writers automatically agree to indemnify MRCA and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2018 by MRCA and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher.

MRCA and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.

3

President’s Message Greetings fellow MRCA members,

Datuk Seri Garry KS Chua, President, 2016-Present, Malaysia Retail Chain Association

I would like to take this opportunity to congratulate Tun Dr Mahathir Mohamad on his historic comeback as the 7th Prime Minister of Malaysia.

We are confident that he will make Malaysia a clean and respectable country with good governance where the rule of law prevails.

We look forward to the government’s business-friendly policies, including boosting tourism and abolishing the GST, which will help the retail industry.

I would like to express my gratitude for all the support I received in continuing as MRCA President. It is an honour to be given another term to serve our industry and, to a larger extent, our country.

I also would like to record my sincere appreciation to outgoing Council Members, some who have served for many years, for their immense contributions, time, expertise and effort to uplift the MRCA name.

On the other hand, I would like to extend a warm welcome to the new Council Members, some veterans and some young blood. It is vital to nurture the young leaders so that they can eventually take over the job as outlined in my 6-Point Plan (refer to AGM story, page 22).

I also take this opportunity to thank the Founder President, Presidential Council, Board of Advisors, President’s Advisors, Legal Advisors, Honorary Auditors and other founding members for their continued support.

Speaking of plans, we are in the thick of organising our biggest Malaysian International Retail Franchise Exhibition (MIRF) 2018. I hope all members will be able to lend their support to MIRF Advisor Dato’ Liew Bin and Organising Chairman Raymond Woo to ensure we have another great week.

The MRCA Retail Conference 2018 will be held a day before MIRF 2018.

Earlier this year, I’m proud to note we successfully had two important events. The first was the CNY Banquet at Wisma Huazong, which saw of the largest turnout we ever had.

The other event was our visit to Taiwan. This is a continuation from previous years as a way to strengthen economic relationships between our retailers and theirs. The delegation had the opportunity to network at the Taipei International Chain & Franchise Exhibition as well as visit several well-known retailers and franchisers. Following our MoU with Taiwan External Trade Development Council we are expecting more Taiwanese companies participating in MIRF. Some of the notable events planned for 2018 are Installation Dinner, CEO Night, Media Engagement, Charity Golf, 26th Anniversary Dinner, Charity Run, 2nd Ping Pong and President’s Cup Badminton.

I would to strongly encourage all our members to embrace the digital concept wholeheartedly to make ourselves relevant in the marketplace. On this note I am pleased to inform you that we are planning a trade mission to visit Alibaba head office in Hangzhou, China, in September 2018 and Sri Lanka. Do not miss this opportunity to gain valuable insight in the workings of the world’s largest and most valuable retailer since 2016.

I would like to wish all our Muslim members Selamat Berpuasa and Salam Aidilfitri.

“ENRICHING MEMBERS FOR THE FUTURE”

Malaysia Retailer Vol 6 No 2

CONTENTS / VOL. 6 NO. 2

14

MRCA’s Shining Start to 2018

DEPARTMENTS 3 President’s Message

30

Strong Ties with Taiwan

41 Monthly Meeting / Member Updates

49 MRCA In The News

ON THE COVER

Valerie Ong, Group Chief Executive Officer of KIP Group of Companies Photography: Song @ Picture This Studio

Malaysia Retailer Vol 4 No 1

IN FOCUS 8 Spearheading Communitycentric Retail

Valerie Ong, Group CEO of KIP Group of Companies, discusses strategies behind KIP, future projects and its entry into the hospitality market.

FEATURES 14 MRCA’s Shining Start to 2018 22 MRCA President Returns for Another Term 26 Boosting Retail Industry via Tourism 30 Strong Ties with Taiwan 34 Exciting Times Ahead at MIRF 2018 38 Taking MRCA Youth to the Next Level

42 Smart Plans from Solution Risk 44 Goldenhome Kitchen Expands Footprint in Malaysia 46 Celmonze, Creating Waves In The Beauty & Wellness Industry 48 Latest KR1M 2.0 at KK Mart, Terminal Bersepadu Selatan EVENTS

37 MRCA Youths Take on the

MAXIS Challenge 40 MRCA Youth CNY Appreciation Night & Retail Outlook Forum 2018 43 Night to Celebrate the 2 Newly Conferred Datuk Seris from MRCA

Cover Story

8

Spearheading Community-centric Retail At a time when analysts are warning of a glut in the number of shopping complexes, especially in the Klang Valley, Kepong Industrial Park Group of Companies (KIP Group) seems to be hitting the right track in developing community-centric retail centres that cater to a niche market in the right location. Valerie Ong, the Group Chief Executive Officer, describes the strategies behind KIP Group’s retail centre division, future projects and discusses the company’s entry into the hospitality market via KIP Hotel.

Photography Song @ Picture This

alerie Ong, the Group Chief Executive Officer of KIP Group of Companies, oversees the property developments and investments, mall management as well as hotel development. Property development is not something new for her as she was exposed to it from a young age.

After completing her studies overseas, she returned to Malaysia and started her career with a travel agency before joining KIP’s property division. She did not rise to the top overnight: she had to prove her mettle in the company for seven years before reaching her present position. Along the way, she faced lots of challenges in the industry. The biggest challenge was not in being a woman in a very maledominated industry but being the boss’ daughter. Like others in her position, she had to work extra hard to prove her merit, bring improvements to her company and prove that she deserved to be where she was.

Today, no one will dispute her talent nor her capacity for hard work. She has garnered several achievements for the company and has been featured in the

V

Malaysia Retailer Vol 6 No 2

media as a role model for the younger generation of business people and women.

The KIP Group property division has in its portfolio five KIPMARTS and two KIPMALLs. The company has already tasted success with its KiPMARTS in Masai, Tampoi and Kota Tinggi in Johor, Senawang in Negeri Sembilan and Melaka.

KIPMALL Kota Warisan The mall was officially opened in October 2017 and within six months of its launch, it recorded a 75% occupancy rate, which is very good indication for a new shopping centre, says Valerie. “KIPMALL Kota Warisan is a community-centric retail centre that houses a combination of F&B outlets, a supermarket and retailers selling household goods, services, fashion, IT items, accessories and many more that cater to the lifestyle and daily needs of the residential communities within Sepang. Furthermore, it is just a stone’s throw away from Xiamen University and the existing Kota Warisan township.

It also serves residents in Cyberjaya, Putrajaya, Dengkil, Banting, Salak Tinggi

and Nilai. In addition, one of our projects, Harmoni Park, is just 7km away from KIPMALL Kota Warisan,” she adds.

The Right Mixture Of Tenants One of the reasons for the success of KIP Group’s retail centres have been its right mix of tenants. Valerie explains the philosophy behind the retail centres: “It is important to have popular local brands in our mall, which are also affordable.”

KIPMALL Kota Warisan continues with this tradition of offering a great mix of tenants that appeal to the mass market. “Similar to the KiPMARTs, KIPMALL Kota Warisan houses many popular homegrown brands such as Boat Noodle, Teh Tarik Place, King’s Confectionery, Daily Fresh, MNB, The Chicken Rice Shop, Hypershoes, Lsc Game Arcade, Toyworld, Secret Recipe, KFC, Watsons and many more. Our anchor tenant is Econsave and our sub-anchor is Mr DIY. The mall is a good addition to the township as there are no such shopping places there that offer what we have,” says Valerie.

Location, Location, Location!

The right location with the right

9

“Our strategy of pinpointing locations in need of a mass market appeal mall has worked out well.”

- Valerie Ong, KIP Group of Companies Group Chief Executive Officer

catchment area of population will determine the success of a mall. This has been the reason for the success of the other KIP Group retail centres in the South and KIPMALL Kota Warisan has hit the jackpot in terms of location with a catchment area estimated to have nearly 1 million people.

The mall is accessible via 11 highways: Maju Expressway (MEX), Elite Expressway, Putrajaya-Cyberjaya Expressway, KLIA Expressway, SKVE, LDP, SILK, North-South Expressway, Jalan Nilai-KLIA, Jalan Bangi-Dengkil and Jalan Banting-Dengkil. There is also an interchange under construction from Elite Expressway to Persiaran Kota Warisan to provide better connectivity.

Also under construction from the Elite Expressway is a link road that will connect Salak Tinggi residents to KIPMALL Kota Warisan.

“Our strategy of pinpointing locations in need of a mass market appeal mall has worked out well as the public needs a comfortable place to get all their shopping done, as well as for our anchor and junior anchors to find the right customers to fulfil their lifestyle and daily needs,” says Valerie.

It’s not just the mall that has been given attention by the company. As a property developer, it recognises the potential of the Kota Warisan area to develop to become a bustling commercial hub. KIPMALL Kota Warisan is part of the 37-acre KIP Sentral development in the Kota Warisan township in Sepang, Selangor. In line with this, it has built shop lots around the area which face the highways.

These shop lots are occupied by many convenience stores, F&B outlets and service-based companies.

“Even the back rows of the shop lots are filling up fast. Currently, we have Affin Bank, McDonald’s with drive through facilities, 7-Eleven, Domino’s Pizza, Burger King, 99 Speedmart, Shell petrol station, mini-markets, local restaurants, boutique hotels and cafes in that area,” says Valerie with pride.

Developments Around Kota Warisan KIP Group is also building a project called CORE SoHo Suites comprising 76 strata units and two storeys of 38 retail shop units. Each residential unit is partially furnished with one air-

conditioner, kitchen cabinet with an induction cooking hob, a ceiling fan and also comes with a covered car park.

It has a practical open concept and is equipped with lifestyle facilities such as swimming pool, gymnasium and a multi-purpose hall. The expected completion period is at the last quarter of 2019.

“Core SoHo Suites are a walking distance from KIPMALL Kota Warisan and a short distance from key localities and landmarks such as Xiamen University Malaysia Campus, Horizon Village Outlets, ERL Salak Tinggi, Mitsui Outlet Park, Sepang F1 circuit, KLIA and so on,” explains Valerie.

“Another attraction is the employment opportunities around the area thanks to nearby companies such as AirAsia Group, Hartalega, Digital Free Trade Zone (DFTZ) hub at KLIA Aeropolis, WRP Asia Pacific and Gamuda IBS.” She explains that the Core SoHo suites are perfect for own stay or investment as the property has the ability to fetch high rental yields as it is located near several universities, including Xiamen University Malaysia Campus, and offices. “There are 466

Malaysia Retailer Vol 6 No 2

10 Cover Story

studio apartments, each measuring 450 sq feet, which make them ideal for students and professionals. Hence, the demand for rental market will always be strong.”

KiPMARTs vs KIPMALLs There’s KiPMARTs and now there’s KIPMALL but there is a difference between the two explains Valerie.

“When we first started managing retail space, it was branded as KiPMART. The first few are in Johor, Melaka and Negeri Sembilan. These shopping malls have a dedicated purpose built fresh market area and a local hypermarket anchor.

Our first KIPMALL in Klang Valley is in Bangi and the other is in Kota Warisan.

It is a one and a half-storey mall with one mezzanine floor and two levels of basement car park.

“KiPMART is focused on local traders, hybrid fresh or wet market and various retailers while KIPMALL houses more homegrown chain retailers, supermarket, and an emphasis on F&B offerings. KiPMALL’s choice of retailers is more in line with the urban concept of the township.”

The blended occupancy rate for the KiPMARTs and KIPMALLs was at 85.84% in February 2018, and had increased to 86.61% in March 2018, notes Valerie.

Future Plans For New KIPMALLs

KIP Hotel.

Malaysia Retailer Vol 6 No 2

The company is planning to build more KIPMALLs. “We are expected to complete KIPMALL Desa Coalfield in the last quarter of 2019. It is strategically located on Jalan Kuala Selangor with prominent visibility. It is a one-stop shopping mall that caters to the needs of the surrounding neighbourhood in Desa Coalfields, Bukit Darah, Alam Perdana, Taman Alam Jaya, Bandar Puncak Alam, Eco Grandeur, Hillpark Shah Alam, Felda Bukit Cherakah, Saujana Utama, Kampung Kubu Gajah, Kampung Sungai Pelong, Kampung Melayu Seri Kundang, Bandar Tasik Puteri, Batu Arang, Kota Puteri, Kampung Parit Mahang and Ijok,” reveals Valerie.

Also in the pipeline is KIPMALL Kuantan, situated in Bandar Indera Mahkota, a mature township in Kuantan, which is expected to be completed in 2020. “Synonymous with our brand, shoppers can visit our fresh market, a hypermarket anchor and local retailers offering a full range of

11

Core SoHo.

KIPMALL Kota Warisan.

products. It spans more than six acres of land space,” adds Valerie.

A Brand New Venture: KIP Hotel An exciting era awaits the KIP Group as it ventures into a new area: KIP Hotel.

Valerie explains the rational behind this venture into the hospitality industry.

“As a property developer, it is no longer a case of just building houses or offices.

Consumers today want a lifestyle component to go with the residential development. As such, a mixed development makes sense.

The first KIP Hotel is just 500 metres from our Menara KIP in Sri Utara, Off Jalan Ipoh, Kuala Lumpur. We built, own and manage it. We found this area lacks a good and affordable hotel. It adds a lot of value to the surrounding areas, especially for business travellers and

those who are here on vacation with their families.”

She is very confident of this new venture. “The hospitality business is a great avenue to explore despite the current economic misgivings. Aside from rooms, the hotel has a banquet hall, conference facilities, a business centre, an infinity pool, gym as well as other amenities that travellers expect from three-star establishments. Although we charge three-star prices we deliver fourstar services. Our occupancy rate is also promising, thanks to listings on all the popular travel and room booking sites.”

KIP Real Estate Investment Trust (REIT) KIP REIT was listed on Bursa Malaysia last February so it is still growing.

Currently, KIP REIT’s portfolio comprises

five KiPMART properties located in Tampoi, Kota Tinggi, Masai, Senawang and Melaka and a KIPMALL in Bangi, with a total net lettable area of over 937,000 sq ft. as of December 2017.

The total asset value of the trust is RM611.2 million.

These properties were chosen because they enjoyed a high average occupancy rate of over 85% in 2016.

Since KIPMALL Kota Warisan is still new and yet to fulfil certain REIT requirements, it has not been injected into KIP REIT yet.

In the one year since its launch KIP REIT has exceeded expectations with its exemplary performance. KIP REIT has managed to distribute a total of 6.95 sen per unit for the past 12 months for a total of RM35.12 million. This translates to a distribution yield of 9.4% based on the closing price of RM 0.74 per KIP REIT unit as at 23rd April 2018.

“KIP REIT is vital for us to keep growing our retail segment in a meaningful way. KIP REIT has low gearing of 14.2% with head room of RM200 million to expand without calling for addition capital injection,” reveals Valerie.

With so many exciting things happening with the KIP Group, Valerie has her plate full. Being a hands-on boss who oversees each project from the planning, design and marketing aspect, there is no doubt that KIP Group is in steady hands.

Malaysia Retailer Vol 6 No 2

Feature

12

Testimonies from some of our loyal, cherished, treasured and respected KiPMart and KIPMALL tenants.

As a long-standing tenant of KiPMart Tampoi, Courts have benefited immensely from the highly successful centre managed by Ms Valerie Ong and her outstanding team.

Their tenacity in ensuring the centre is highly focused on creating a niche, value driven shopping destination has always delivered a consistent stream of shoppers critical to our business.

Arthur Lai Head of Store Development Courts Malaysia Sdn Bhd

Lai Sia Ling Executive Director Econsave Cash & Carry Sdn Bhd

Nowadays, with so many new shopping destinations being developed that will inevitably fall into the trap of having no unique identities of their own, KiPMart Tampoi is a rare jewel that remains true to its core customers and its highly effective USP.

A place where you will get unmatched shopping and dining experience. Come to explore it yourself.

Saya baru melibatkan diri dalam perniagaan runcit sejak Jun 2016, dan ini adalah pengalaman pertama saya membuka outlet di dalam pasaraya. Rupanya membuka outlet didalam pasaraya lebih mudah mendekatkan saya dengan pelanggan.

Mohd Salleh Mat Zin General Manager Koperasi Pengangkutan Putrajaya & Cyberjaya Berhad

Terima kasih kepada KIPMALL kerana sudi menerima COOP Gadget di KIPMALL Kota Warisan. Sekarang saya sedang membuka cawangan ketiga kami di KIPMALL Bangi dan amat berminat untuk beroperasi di setiap pasaraya KIPMALL yang lain.

Terima kasih.

Edmund Tan Business Development Director Mr D.I.Y. Trading Sdn Bhd

Kevin Kim Property & Business Development Director Watson’s Personal Care Stores Sdn Bhd

Malaysia Retailer Vol 6 No 2

MR.DIY started to work with KiPMart since April 2014 in KiPMART Melaka. Currently we are operating 7 stores in KiPMart across Malaysia: KiPMart Tampoi, KiPMart Melaka, KiPMart Masai, KiPMart Kota Tinggi, KiPMart Senawang, KIPMALL Bangi and KIPMALL Kota Warisan.

KiPMart is our choice of growth because of their strong business presence and strategic locations in Malaysia, which create a win-win business-relationship among each other.

With its great accessibility, KIPMALL Kota Warisan is a one-stop retail center that provides convenience to the surrounding community, including students. It not only provides grocery and daily essentials to the people but KIP has also created an enjoyable shopping environment with relevant tenant mix. We are looking forward to KIPMALL Kota Warisan reaching its full potential upon completion of the KiPSentral development in Kota Warisan.

KIPMALL Kota Warisan’s vision to be the leading neighbourhood mall is in line with our vision to be the favourite neighbourhood restaurant among Malaysians.

Tony Lim Founder & CEO Boat Noodle

We are delighted to be given the opportunity to work hand in hand with Ms Valerie Ong and her ever so energetic team, to provide all our customers with the best value in terms of service and food quality.

We look forward to a cordial long term partnership.

Being a new tenant of KIPMALL Kota Warisan Sepang, I have consistently valued the mall’s ability to really understand the tenants and to connect with them.

Terence Ong Senior Operations Managerr King’s Confectionery & Pak Hailam Kopitiam

Ms Valerie Ong and her outstanding team with their business culture and distinctive operational style have acted as effective ambassadors for our brand which in turn has drawn more shoppers to our outlets.

We are extremely pleased that KIPMALL has a cheerful, friendly atmosphere which makes it a good neighborhood mall within the vicinity. This ensures that our sales are continuous and steady as we have many casual and regular customers. I look forward to continuing our partnership.

Unique, Attractive & Tremendous Services. These are the 3 things we always desire to deliver at The Tarik Place KIPMALL that offers Malaysian street foods like our namesake Teh Tarik, crispy hand-tossed Roti Canai, spicy Nasi Lemak and wok style Mee Goreng Mamak. Each dish is made with perfected authentic recipes and quality ingredients.

Before we opened our restaurant here, we did a market survey of this area and found that it had the potential for growth in the future. That is why we were one of the first F&B restaurants to open at KIPMall Kota Warisan.

We have full confidence in the KIPMall management team that they will fully support and help us grow our F&B business for mutual benefits, despite the challenging business environment.

Khalid Kamarudin Managing Director Garden Kitchen Sdn Bhd

Within four months of setting up The Teh Tarik Place at KIPMALL, we had more than just met our sales but delivered the best experience for customers and became one of the unique food places within the area. To achieve this, we have a live band performing every Saturday night and we also organise numerous special events at our premises.

Market demand will always be our main concern but we will provide the best Malaysian street food to the customers.

Our goal is to ensure that Teh Tarik Place is the No 1 choice of customers at KIPMALL Kota Warisan for 2018, and of course, to increase our sales and revenue for the subsequent years. With great support from the KIPMALL team, nothing seems impossible. As someone once said, “Coming together is the beginning, keeping together is progress, and working together is success”.

See you at the top!

KIPMALL Kota Warisan is well known as a Community-Centric Hybrid Retail Shopping Mall offering a unique retail mix of supermarkets, retail shops, services and food & beverage outlets. With so much to do, customers can easily spend the entire week shopping, dining and exploring the various entertainment facilities with their families and friends.

TM

We look forward to establishing a long-term business relationship with this successful mall.

“A win-win outcome is where all parties involved are successful in achieving their objectives.”

Malaysia Retailer Vol 6 No 2

Feature

13

Feature

14

Yee Sang tossing with Datuk Seri Dr KK Chai (Organising Chairman and Vice President of MRCA), Dato’ Eddie Choon (Founder of MRCA), Datuk Seri Garry Chua (President of MRCA) and Guest of Honour Datuk Seri Ir Dr Wee Ka Siong, along with VVIPs and MRCA members.

MRCA’s Shining Start To 2018 Top echelons of the Malaysian retail industry gathered to usher the Year of the Dog in style.

MRCA President Council Singing Performance, Datuk Lee Hwa Cheng; Dato’ Tay Sim Kim; Datuk Albert Chiang; Datuk Seri Garry Chua; Dato’ Eddie Choon; Datuk Seri Dr. KK Chai; Datuk Seri Nelson Kwok; Dato’ Liaw Choon Liang; MRCA Council members.

Malaysia Retailer Vol 6 No 2

15

s one of the few galas the retail industry looks forward to, MRCA has outdone itself again this year. Boasting a record attendance of more than 1,300 association members and guests, the biggest bash of the new year was held at Wisma Huazong in Seri Kembangan, Selangor.

The event was graced by guest-ofhonour Datuk Seri Ir Dr Wee Ka Siong, Minister in Prime Minister Department.

Aptly themed The Year of Gold, the banquet had an engaging programme that included an energetic and uplifting Chinese drum presentation, wushu, and song and dance performances.

Speaking at the event, Datuk Seri Ir Dr Wee said, “Retail trade in Malaysia has been recording strong growth, both in terms of value and volume; retail trade registered double-digit growth for three consecutive quarters in 2017.

“Retail trade in the first 11 months of 2017 increased to RM410.5 billion from RM367.7 billion in the same period for 2016, a growth of 11.6%.

“MRCA members have set the benchmark as market leaders with strong footholds in their respective industries to be listed in the Malaysia Book of Records for their notable achievements.

“In addition, MRCA members

A

Guest of Honour Datuk Seri Ir Dr Wee Ka Siong, Minister in the Prime Minister Department.

Datuk Seri Garry Chua giving his speech.

Invited guests at the registration counter.

Malaysia Retailer Vol 6 No 2

Feature

16

Token of appreciation to Guest of Honour Datuk Seri Ir Dr Wee Ka Siong.

Special Award Presentation to MRCA 2017 Organising Committees.

Malaysia Retailer Vol 6 No 2

17

Group photo with Datuk Seri Ir Dr Wee Ka Siong.

collectively employ over 100,000 staff.

Given their capacity for competency and effectiveness, they play their part in aiding the government to boost the economy,” he said.

On the Government’s part to help boost the retail industry, Datuk Seri Ir Dr Wee took the opportunity to share some good news that night. The Government, he said, was working with KK Mart in the upcoming KR1M 2.0 programme to make affordable shopping a reality for Malaysians.

“The Government aims to open up to 1,000 KR1M 2.0 outlets in 2018 and work towards having more stores by 2020.

The KR1M 2.0 will not only offer lower priced essential goods, but also branded items,” he said.

This bodes well for MRCA VicePresident and CNY Banquet Organising Chairman Datuk Seri Dr KK Chai. In his speech, he likened the banquet to a festive open house where Malaysians from all walks of life come together for a good time.

“After an eventful 2017, the Year of the Earth Dog is a good time for lifestyle changes and for the start of new business ventures.

“This banquet gives the retail chain industry members and guests a golden opportunity to foster closer relationship with one another. In 2018, success depends primarily on the quality of the communication between people, and learning that being selfless and generous can bring the promise of a more generous harvest in return, in a harmonious and progressive Malaysia,”

Malaysia Retailer Vol 6 No 2

Feature

18

Drum performance to welcome guests.

CNY greetings to all.

Front row, second from left to right: Tan Sri Leong Hoy Kum (Group MD & CEO of Mah Sing Group), Datuk Seri Garry Chua (MRCA President), Datuk Seri Dr KK Chai (Organising Chairman) Datin Cynthia Cheong and Datuk Vincent Choo.

Posing for a night to remember.

Malaysia Retailer Vol 6 No 2

19

All smiles for the camera.

Guests receiving ang pow.

Stage performance.

Malaysia Retailer Vol 6 No 2

Feature

20

Datuk Seri Ir Dr Wee Ka Siong (seventh from left) with invited guests.

Snapshots of invited guests having a good time.

Malaysia Retailer Vol 6 No 2

21

said Datuk Seri Dr Chai, who is also KK Group of Companies Founder and Executive Chairman.

In addition, MRCA President Datuk Seri Garry Chua said in his speech, “Chinese New Year is a good time to remind us of our blessings and inculcate the good values of gratitude, kindness and respect.”

After the inspiring speeches, it was time to let loose.

The Presidents Council – Datuk Seri Garry, Datuk Seri Dr Chai, Founder President Dato’ Eddie Choon, Past Presidents Datuk Albert Chiang, Dato’ Tay Sim Kim, Dato’ Seri Nelson Kwok, Dato’ Lee Hwa Cheng and Dato’ Liaw Choon Liang – took to the stage to perform a vigorous song.

It was then followed by a yee sang tossing session with Datuk Seri Ir Dr Wee and MRCA Council members to signify a prosperous year ahead.

While guests tucked into a delectable spread, they were entertained by numerous song and dance performances as well as wushu demonstration. Among the highlight of the night’s performance was a special dance presented by MRCA Council members.

The various organising chairpersons of MRCA events last year were also presented with recognition awards to acknowledge their efforts in making every event a success.

MRCA would like to record thanks and gratitude to Patron Sponsors Maxis Berhad, Fusionex Sdn Bhd, Mastercard Asia Pacific Pte Ltd and BMW Quill Automobiles for their continuous support as well as event sponsors: Platinum Sponsor: Credit Guarantee Corporation Malaysia Bhd Gold Sponsor: Top Glove Sdn Bhd, CYL Food Sdn Bhd and KK Group

Malaysia Retailer Vol 6 No 2

Feature

22

MRCA President Returns For Another Term Members voted for the new office bearers for 2018-2020 during the AGM on March 28.

he MRCA held its 21st Annual General Meeting (AGM) on March 28 at the Mah Sing Southville in Bangi. The opening ceremony was officiated by MRCA President Datuk Seri Garry Chua with Tourism Malaysia Chairman Dato’ Dr Siew Ka Wei. Group CEO of Mah Seng Group Berhad, Datuk Ho Hon Sang, welcomed the members and thanked MRCA for using its premises for its AGM. He also highlighted some of the latest developments in Southville, Bangi. This AGM drew a crowd of close to 200 attendees. They belong to two tiers of membership in MRCA – Ordinary and Associate Members. Ordinary

T

Datuk Seri Garry Chua presenting a token of appreciation to Dato’ Dr Siew Ka Wei, Chairman, Tourism Malaysia.

Standing (from left: Dato’ Dr Edmund Lee, Raymond Woo, William Tang, Nicholas Chong, Seak Thean Pow, Dato’ Winnie Lim, Dato’ Choi Wei Yee, Datin Flora Tan, Dato’ Bruce Lim and Jeff Yong. Sitting (from left: Dato’ Alex Wong, Ken Phua, Shirley Tay, Dato’ Vincent Choo, Datuk Seri Garry Chua, Dato’ Liaw Choon Liang, Valerie Choo, Datuk Seri Dr KK Chai and Dato’ Liew Bin.

Malaysia Retailer Vol 6 No 2

23 Feature

membership are members who are in the retail industry whereas Associate membership are members who complement the retail businesses.

With another new feather to his cap, re-elected President Datuk Seri Garry reiterated his Six-Point Action Plan to continue on with his direction and emphasis to move forward and achieve the following: 1. (a) Reinforce MRCA Academy Training and a revamped Malaysia Retailer magazine. (b) To kickstart a new building fund with the publishing of MRCA Who’s Who success stories Directory.

2. Priority of business support and preference to be given to all targeted 450 members.

3. Reinforce CSR initiatives through MRCA Foundation.

4. Closer collaborations and

The result of the new Council line up is as follows: MRCA Office Bearers 2018-2020 Position

Name

President

Datuk Seri Garry Chua Kah Seng

Immediate Past President

Dato’ Liaw Choon Liang, JP

Deputy President

Dato’ Vincent Choo Kok Leong

Vice President

Datuk Seri Dr Chai Kee Kan

Vice President

Valerie Choo Yoke Shiem

Vice President

Shirley Tay Bee Koo

Vice President

Dato’ Liew Bin

Secretary General

Ken Phua Cheng Chuen

Deputy Secretary General

Dato’ Bruce Lim Aun Choong

Treasurer General

Dato’ Alex Wong Che Sing

Deputy Treasurer General

Dato’ Winnie Lim Yoke Chin

Council Member

Seak Thean Pow

Council Member

Dato’ Choi Wei Yee

Council Member

Brian Tham Jee Ping

Council Member

Dato’ Syed Kamarulzaman bin Dato’ Syed Zainol Khodki Shahabudin

Council Member

Datin Flora Tan Joo Hua

Council Member

Raymond Woo Hai Shiang

Council Member

Nicholas Chong Kah Yean

Council Member

Jeff Yong Chun Loong

Council Member

William Tang Chee Weng

Council Member

Sharan Jethanand Valiram

Council Member

Dato’ Dr Edmund Lee Kim Hock

Malaysia Retailer Vol 6 No 2

Feature

24

Malaysia Retailer Vol 6 No 2

Amendment of Constitution – Code of Conduct Members of MRCA recognise that membership is a privilege and that membership brings with it the responsibility to assure that all members understand and commit to the following membership undertaking. The code of conduct is intended to identify general standards of ethical conduct and complement MRCA’s policies and professional codes with which members shall comply.

The code of conduct shall, without limitation, require members to: 1. Conduct business and professional activities in a reputable manner so as to reflect honourably in the business community.

2. Respect the reputation, profile and status of MRCA represent the association accordingly.

3. Understand, support and promote the vision and mission of MRCA and cooperate with fellow members in the application of this Code of Conduct.

4. Whenever reasonably possible, participate in the functions and activities of MRCA and promote the enhancement of business growth within the association’s area.

5. Observe the highest standards and ethics in rendering services and/or offering products for sale based on the members own knowledge and expertise.

6. Refrain from engaging in any practices prohibited by law or seeking unfair advantage over fellow members which include poaching and enticing each other’s employees among the fellow members.

7. Refrain from publicly disparaging the business practices of fellow members and refrain from condoning or engaging in misrepresentation or unethical practices.

8. Conduct business in a fair and ethical manner, respecting the dignity and rights of clients, customers, vendors, associates, and peers regardless of race, colour, creed, religion, gender, height/weight or sexual orientation.

9. Manage MRCA’s resources responsibly.

10. Work to strengthen positive relationships within fellow members.

engagements with the government sector, ministries, agencies, NGOs and the media.

5. MIRF Exhibition & Retail Seminar to be developed with more international flavour for members to gain more opportunities and exposure.

6. The mentoring of MRCA Youth talent as future leaders in line with the succession plan.

With the advent of digital evolution that is affecting each and every single business today, embracing omnichannel will be the added advantage.

In line with the Government’s Economic Transformation Programme (ETP), here in the MRCA, steps are taken to increase membership among digital retailers.

This initiative will result in a formidable structure in MRCA, ranging from industrial partners to members, and also government input collaborations with MDEC, Matrade, KPDNKK, SME Corp, MAGIC and Tourism Malaysia.

MRCA was founded in 1992 for chain store retailers and franchisors to enhance the retail and franchise environment in Malaysia and abroad.

Today, MRCA comprises more than 450 leading retail chain stores and franchisors, including established brands.

Malaysia Retailer Vol 6 No 2

Feature

25

Event

26

Boosting Retail Industry via Tourism Chairman of Tourism Malaysia, Dato’ Dr Siew Ka Wei, shares with Malaysia Retailer, the various mechanisms that are in place to attract more tourists, especially from China.

Malaysia Retailer Vol 6 No 2

What’s the target for the number of tourists visiting Malaysia this year and how are the numbers so far?

We are working hard to achieve this year’s target of 33.1 million tourist arrivals and RM134 billion in tourist receipts.

In the last few years, there’s been a lot of emphasis on attracting tourists from China to Malaysia. Is Malaysia doing enough to attract them? What more needs to be done?

We have taken many initiatives by putting Chinese tourists as our priority.

Some factors that contributed to the increase in travellers from China to Malaysia include the introduction of eVisa and eNTRI. Improvement of regional connectivity such as routes expansion to China by AirAsia, especially to major cities in that country, has also helped to drive the mainland Chinese tourist arrivals to Malaysia. Apart from AirAsia, Malaysia Airlines Berhad (MAB) is also increasing its flights to second-tier cities of China. In addition, MAB has approved in principle an air charter partnership with big inbound operators from Malaysia. The move will help improve connectivity to Malaysia.

KLIA and KLIA2 airports have also set up Chinese Travellers Helpdesk to assist Chinese tourists at the airport.

Such warm and sincere hospitality will definitely create a good impression on Chinese tourists, compelling them to return for a second visit.

We have initiated discussion with the Immigration Department to further improve checkpoints services at all international entry points including the Johor-Singapore causeway.

We will continue engaging in smart partnerships with airlines, working with private sectors under the National Blue Ocean Strategy initiatives as well as maximising the use of digital marketing. In addition, we will develop more tourism packages, encourage more charter flight operations, promote shopping, focus on high-yield tourist markets and specific niche tourism such as MICE, ecotourism, cruise, diving, birding and wellness.

Last but not least, the partnership between Tourism Malaysia and Tencent Holdings can open up the Chinese market to Malaysia by reaching out to 980 million people in China.

27 Event

Most importantly, this opportunity is available, free of charge, to all Malaysian stakeholders.

You have stated in interviews to the press that the old methods of attracting tourists via marketing no longer work. Countries like Malaysia need to “create and sell experiences”.

Can you elaborate on this?

The tourism market is moving towards foreign independent travel (FIT) travellers. We must make Malaysia a must-visit destination for FIT travellers in particular, and tourists in general.

Therefore, the experiences that they have here must be very attractive and unique. We need to look at creating experiences that include dining, shopping, culture, heritage, history and adventure that are unique to Malaysia.

Does Tourism Malaysia have a “create and sell experiences” strategy? Can you share it with us?

Tourism Malaysia will collaborate with Tencent Holdings, China’s tech titan behind super app WeChat and mobile payment platform WeChat Pay, to create a digital tourism economy to attract Chinese outbound travellers to the country. Tencent Holding, which is the fourth most valuable Internet company in the world, will bring Malaysia closer to the 1.4 billion Chinese population.

This digital content production and promotion platform, known as the Malaysia Smart Tourism 4.0 Initiative, will include the creation of 40 fiveminute videos with Tencent production team that showcase unique holiday experiences in Malaysia including gastronomy, soft adventure, resorts and beaches, history, culture and heritage.

Tencent Holding staff will be in Malaysia to shoot the videos in May and the videos will include comments from key Chinese influencers. The videos will go live on the entire Tencent platform in July. Targeted at the growing number of FIT travellers from China, there will also be links for holiday makers to book their holiday packages online.

How important is the retail industry in attracting tourists to the country?

For outbound Chinese travellers, shopping is one of the main activities.

Therefore, we must ensure their shopping experiences are unique here

Malaysia Retailer Vol 6 No 2

Event

28

as there are also shopping experiences throughout the entire ASEAN region. In this respect, we must look into products that we are selling as well as the experiences and value they can get from it. We must ensure they can move these products back to their home country conveniently and at a low cost.

What can the Malaysian retail industry do to leverage this industry as an important tourist magnet?

It is important that when the Tencent ecosystem is set up, all the offerings are made available online, each stakeholders must recognise the unique selling points of their own products and services, such as spa, local handicraft, food, etc. It is important that the experience enjoyed by Chinese travellers here will not be easily replicated in other countries.

Does Tourism Malaysia engage with the retail industry on ways to spur the growth of tourists to Malaysia? If yes, how so?

Shopping is becoming a driving force for tourism and is one of the main activities engaged by tourists to Malaysia.

Based on a study by Credit Lyonnais Securities Asia (CLSA), the pricing of branded products (e.g. Rolex and Cartier watches) in Malaysia is very competitive and among the cheapest in Asia.

Malaysia Retailer Vol 6 No 2

Depreciation of the Malaysia currency offers tourists a value for money destination for shopping activities.

There is real demand for luxury goods in Malaysia by tourists and the amount they spend here is staggering.

Tourists from China, Indonesia, Singapore, India, Bangladesh and Hong Kong are high spenders in this category.

The government continues to support Malaysia’s annual shopping campaigns such as the Malaysia Super Sale (1st Feb to 15th March), Malaysia Mega Sale Carnival (15th May to 31st July), and Malaysia Year-End Sale (1ts November to 31st December).

Tourism Malaysia’s shopping promotion arm, Secretariat Shopping Malaysia (SSM), has also embraced digital media by launching Miss SHOPhia, the digital icon that provides guidance to shoppers on fashion trends, the latest news on when and where to shop, what to look out for and get the best out of shopping in Malaysia. It marks a departure from the conventional static advertising.

The Miss SHOPhia Shopping Hunt 2.0 mega familiarisation programme was organised by SSM in November 2017 to bring in media practitioners to enjoy shopping experience in Malaysia. It is a fantastic opportunity for participants to experience the convenience and ease of traveling

around Kuala Lumpur on the Rapid KL mass public transportation system.

Tourism Malaysia, together with the government, continues to elevate the status of Kuala Lumpur, in particular the Bukit Bintang-KLCC shopping district, as a world class shopping destination. We believe the emergence of more factory outlets can help tourists with direct access to more branded goods while offering them an exciting shopping experience.

What are the challenges faced by the Malaysian retail industry in attracting tourists from China and what is being done to overcome these challenges?

Chinese tourists enjoy the convenience of cashless payment systems (such as Alipay and WeChat Pay) and some industry players in Malaysia are implementing such system to attract more tourists. However, subscription of cashless payment system by Malaysian retailers are still low, especially in major malls. Effort must be taken to educate Malaysian retailers on the benefits of cashless payment system.

Nevertheless, aggressive efforts have been taken by some of the industry players to reap the benefit from cashless payment system. For instances, Resort World Genting has collaborated with CIMB Bank in June 2017 to launch the cashless payment system with

Suria KLCC and Pavilion KL are the most popular malls among travellers and tourists, and these malls account for 47% of total tax free shopping sales.

Non-malls volume takes up 11% of total tax free shopping sales.

What advice do you have for the retail industry in terms of upping their game to attract more tourists?

The introduction of Digital Wallets such as Alipay and WeChat Pay to Malaysia is a strategic move that will meet

the demands of Chinese tourists and merchants. This will enable Malaysia to move in tandem with global best practise.

Kiosks are now accepted globally as a best practice for validation and refunding. Malaysia should implement it as soon as possible to enhance user experience via an easy-to-use system. It is adopted successfully by many countries such as South Korea, Singapore, France, and Italy, among others.

What do Chinese tourists want in terms of retail experience in Malaysia?

According to the Tourist Refund Scheme Performance Report 2017, tourists from China have the highest percentage in terms of tax refund. They are the highest spenders when it comes to shopping in Malaysia, followed by Indonesia and Singapore.

Based on the findings, Chinese tourists prefer to shop for jewellery and watches, followed by fashionable clothing, perfumes, and cosmetics.

In Malaysia, tax free shopping (TFS) sales are largely driven by malls – with 90% of Sales in Store (SiS) coming from sales in the malls. Hence, the focus would be to drive relationships and marketing in malls to encourage tax free shopping.

Malaysia Retailer Vol 6 No 2

29 Event

Alipay as a facility for Chinese tourists.

Hong Leong Bank has received approval from Bank Negara Malaysia to offer WeChat payment solutions together with Tencent’s payment arm. With this collaboration, China tourists can use their WeChat accounts to make payments during their visit to Malaysia.

During the annual shopping campaign, Tourism Malaysia will form a special collaboration with shopping malls retailers as well as with banking institution to ensure both international and domestic tourists get extra discounts and perks.

Feature

30

Stronger Ties with Taiwan Building on MRCA’s first visit to Taiwan last year, a large delegation returned to the island nation this year for more. he MRCA has been working closely with the Taiwan Trade Centre in Kuala Lumpur for some time now and had lent strong support for the Taiwan Expo organised by Taiwan External Trade Development Council (TAITRA) last year.

The healthy relationship was further cemented with a large delegation of MRCA members visited the Taipei International Chain & Franchise Exhibition last April and the participation of Taiwanese companies in MRCA’s Malaysian International Retail and Franchise Exhibition (MIRF) in May. This year delegations from the two countries kicked it up a few notches when an MRCA delegation was in Taiwan for a bilateral trade trip.

As a result of continuous dialogue and a shared vision, TAITRA and MRCA signed an MoU on March 1, 2018 to promote the cooperation and exchange of retail chain industries of the two countries. MRCA was represented by Raymond Woo, MIRF 2018 Organising Chairman and association Council Member.

TAITRA Executive Vice-President Wang Hsi-Mong told Taiwanese media that the number of Malaysian tourists

T

Exhibition booths at the Taipei International Chain & Franchise Exhibition.

MRCA delegation at the Nelson’s booth at the Taipei International Chain & Franchise Exhibition.

Malaysia Retailer Vol 6 No 2

to Taiwan totalled 528,000 in the past year, and that a rapid growth in the number of Malaysian students in Taiwan was also noted.

With great advantages brought on by the popularisation of convenience stores, the retail chain industry can quickly replicate successful storeopening models.

It is believed the strengthening of cooperation and connections with industry associations in the New Southbound market will help facilitate extensive and in-depth cooperation and exchanges between both parties.

Wang added that as Taiwan’s second largest trading partner, second largest raw material supplier, and third largest recipient of exports in Southeast Asia, Malaysia serves as Taiwan’s most important trading partner in Southeast Asia, and that the close relationship between Malaysia and Taiwan regarding commodities is self-evident.

This year, TAITRA will once again participate in MIRF, and deploy staff to conduct market research on the local retail chain industry to assist with the understanding of Malaysian industry development and explore business opportunities.

The MRCA delegation attended the official opening the Taipei International Chain & Franchise Exhibition. There they were welcomed by Association of Chain and Franchise Promotion Taiwan (ACFPT) Chairman Richard Li Jih Tung.

After the opening, the delegation were taken on a tour of the exhibition where they were able to view the various activities, promotions and marketing gimmicks of exhibitors at their respective booths.

31

Wu Meng Zhe shared the success strategies of Tofu Corp. Tofu Corp started its business as a franchisee of Dobu House Korea, and today it has different brands of Korean restaurants in Taiwan.

Founder of LAYA Burger Xu He Seng (centre) shared his story of how despite having a 40million Taiwan dollar debt, he opened 400 chain stores in 4 years and paid off his debt.

MRCA members at the opening of Taipei International Chain & Franchise Exhibition.

Dato’ Liew Bin signed an agreement with the Taipei International Chain and Franchise Exhibition. This further solidifies the relationship between the two countries.

Malaysia Retailer Vol 6 No 2

Feature

32

Meeting with officials from the Malaysian Friendship and Trade Centre, Taipei (Trade Division).

Business matching session.

MRCA members learned how to make the famous Taiwanese pineapple cake in Kuo Yuan Ye factory, a renowned cake house established in 1867.

Datuk Seri Nelson Kwok presenting a token of appreciation to Richard Li Jih Tung, Chairman, Association of Chain and Franchise Promotion Taiwan (ACFPT). On the right is Dato’ Liew Bin.

Group photo of some of the MRCA members at the entrance of Terminus booth.

Malaysia Retailer Vol 6 No 2

Group photo with CDRI officials.

Later, some of the MRCA delegates led by Dato’ Liew Bin, MIRF advisor, and Raymond Woo, organising chairman, had lunch with CDRI officials on their possible participation in MIRF. After lunch, they also had a fruitful discussion with the Malaysian Friendship and Trade Centre, Taipei (Trade Division) under MATRADE, to facilitate easier cooperation for MRCA members to do business in Taiwan.

ACFPT hosted a dinner for the MRCA delegation where further networking opportunities were present.

For a taste of Taiwan food and culture, MRCA delegation visited the Kuo Yuan Ye factory on day three. The renowned cake house was established in 1867 and made its name producing pineapple cakes that have become synonymous with Taiwan.

Later that day, the delegation were back at the Taipei exhibition for several business-matching sessions.

The delegation and invited guests then witnessed a signing ceremony between MRCA Vice-President and MIRF 2018 Advisor Dato’ Liew Bin and Taipei International Chain and Franchise Exhibition. This further solidifies the relationship between the two countries.

The day ended with beer and food tasting at SUNMAI. SUNMAI was originally a Taiwanese beer producer that started a chain of restaurants popular for its variety of food and drinks.

On day four, the MRCA delegation were at LAYA Burger. Its CEO Xu He Seng shared his story of how despite having a 40million Taiwan dollar debt, he opened 400 chain stores in 4 years and paid off his debt.

In the afternoon, the delegation took the opportunity to wind down at one of Taiwan’s famous hot springs. They were at the Beitou Hot Springs Hotel to take a break from work.

Later that day, they visited the Yang Ming Spring. Founder Chen Jiang Hong came to Yang Ming Mountain in 2007 where he chanced upon an idea to create a culture creative space.

It started as a simple vegetarian restaurant before it became a fullblown park comprising a restaurant, art gallery, tea-art house, landscape grounds and a performance hall.

With such a delightful trip, MRCA members can expect more collaboration with their Taiwanese counterparts in the future.

33

Group photo at Yang Ming Spring hotel.

Group photo at the entrance of Dubu House Korean restaurant.

ACFPT hosted a dinner to welcome MRCA.

Enjoying dinner at YMSpring.

Having dinner at the SUNMAI restaurant.

Malaysia Retailer Vol 6 No 2

Feature

34

Exciting Times Ahead At MIRF 2018 Organising Chairman Raymond Woo shares updates on Malaysia’s largest retail and franchise exhibition. he Malaysia International Retail & Franchise (MIRF) Exhibition has regional industry players abuzz with its third show to be held from 26 to 28 July at the Kuala Lumpur Convention Centre.

This year, show organiser MRCA has set its sights even higher following the encouraging numbers recorded at the 2017 exhibition. MIRF 2017 had transacted more than RM65 million in business revenue with a record of more than 21,000 visitors.

According to MRCA Council Member and Organising Chairman Raymond Woo, the association is positive that this

T

Malaysia Retailer Vol 6 No 2

year’s MIRF Exhibition will be able to exceed those numbers by at least 15%.

“The MIRF Exhibition will be hosting a wide range of the best and most established retail brands under one roof. Moreover, it is the perfect platform for those who wish to expand their businesses through smart collaboration, brand licensing and franchise models.

“We also have the strong support of the media which will help to draw more visitors to our show,” said Woo. MRCA is striving to complement the needs of every professional with numerous educational features and business matching opportunities via the MIRF 2018.

In line with the association’s direction for cross-border retail expansion plan, MIRF positions Malaysia as the ideal international retail and franchise hub to seek potential investors and partners.

This expansion is not merely constricted to the revenue of these businesses but also to include shaping and cultivating new business model along with innovative strategies.

In addition, MRCA has selected the theme “Platform for Growth” to emphasise the fact that MIRF is a growth platform for retail and franchise businesses. It is expected that there will be at least 300 booths offering myriads of business opportunities and ideas.

“MIRF 2018 has attracted more than 10 countries to participate in the exhibition – presenting a variety of business opportunities for Malaysians to explore. This makes it an essential event for retailers and consumers as they will be able to interact, transact and form new collaborations as well as crossborder partnerships.

“We are confident that this year’s MIRF will be far more successful as many have seen how our previous MIRF exhibitions have effectively opened up new business opportunities to the public,” said Woo. Aside from exploring partnerships and business opportunities, there will be talks and knowledge sharing sessions over the three days by successful franchisors and retailers locally and abroad.

Not to be missed are the vital business matching sessions planned for exhibitors and visitors.

MRCA President Datuk Seri Garry Chua added, “Through MIRF 2018, MRCA hopes to help promote Malaysia’s economic development and create more fruitful entrepreneurial opportunities for local businesses.”

MIRF 2018 is in line with the government’s ambitious target, which is for the franchise industry to contribute 9.4% to gross domestic product by 2020, and emerge as the franchise hub in ASEAN. Currently, there are more than 500 franchise brands in Malaysia, of which 70% are local. Sectors that top the list are food and beverage, retailing, education, beauty and health, among other businesses.

MIRF 2018 is endorsed by the Ministry of Domestic Trade, Co-

Feature

35

PLATFORM FOR

GROWTH Media Partners:

Malaysia Retailer Vol 6 No 2

Feature

36

operatives and Consumerism and Malaysia External Trade Development Corporation.

The supporting partners are Malaysia Convention & Exhibition Bureau, Ministry of Tourism and Culture, Secretariat for the Advancement of Malaysia Entrepreneurs, Commerce Development Research Institute, Hong Kong Trade Development Council, The Associated Chinese Chambers of Commerce and Industry of Malaysia, The National ICT Association of Malaysia (PIKOM), and Asiawide Franchise.

For more information, visit www. mirf.my.

Malaysia Retailer Vol 6 No 2

Event

37

Group photo of participants.

MRCA Youths Take On The Maxis Challenge 50 MRCA Youth members throttled past waving flags at the 5-star Cyberview Resort & Spa in BMW driving machines.

In the thrilling style of the Amazing Race, participant teams of the MaxisMRCA M-RACE were all over the nation’s tech and administrative centres of Cyberjaya and Putrajaya in the modernday edition of the treasure hunt. While the activities were jam-packed with adventure and fun trivia, they were nonetheless made unique by the practical technologies involved.

The challenges were designed in a manner for the teams to have every opportunity at trying out the business tools and solutions deployed by Maxis in helping companies “work, operate and interact more effectively with their customers in this digital age”.

Among the challenges were setting up a store, developing a product and selling it on Maxis eCommerce, which is an end-to-end service built for SMEs to drive revenues from ecommerce, and includes webstore development, digital marketing and analytics services. They then needed to deliver the items using mDrive and track the whereabouts of other vehicles as part of the race.

Teams were also required to solve trivia and treasure hunt questions along the way, and engage in interesting activities that demonstrated other Maxis Business solutions such as Maxis Cloud POS, Maxis FlexiShare, Maxis ONEBusiness Fibre and Unity Hotline.

“Going digital is becoming crucial for businesses. Through our wide range of business solutions, we are empowering companies – big and small – with the right tools to help them work, operate and interact more effectively with their customers in

this digital age,” said. Maxis’ Head of Enterprise, Mr Loong Tuck Weng.

“We organised the Maxis-MRCA Youth M-RACE as a fun and interactive way for young entrepreneurs to experience our business solutions firsthand, so that they can fully understand how each solution can benefit them,” said Kevin Lee, Maxis’ Head of SME. The M-RACE is one of the many empowerment activities to help its members maintain competitive edge in their entrepreneurial ventures and nurture stronger bonds of camaraderie.

Also present at the event was the incoming MRCA Youth President Nicholas Chong who was pleased with the response from the MRCA Youth members. “We look forward to taking part in more events geared towards gaining more experience.”

The exciting event was organised in partnership with BMW Wheelcorp Premium, Samsung, Setia Haruman, Petronas, GHHS Healthcare and CocaCola.

Malaysia Retailer Vol 6 No 2

Taking MRCA Youth to the Next Level

Feature

38

Nicholas Chong, the newly appointed Chief of MRCA Youth shares with Malaysia Retailer, his plans for empowering and boosting young entrepreneurs in the retail industry.

As the new Youth Chief what are your aspirations/plans/vision for MRCA Youth Division?

It’s my honour to be entrusted by our MRCA President Datuk Seri Garry Chua and the council’s members as the Youth Chief for 2018-2020. As for the coming terms, we have an awesome list of exciting events to go with our vision to groom, to edify and to benefit all members in our Youth Division.

“MRCA Youth has been providing opportunities empowering young members to create a positive change in the retail industry through advocacy, communications and education. This is the platform for the exchange of ideas and to bring about creative management strategies to take the business to the next level.”

– Nicholas Chong, Youth Chief for 2018-2020 Malaysia Retailer Vol 6 No 2

How do you hope to achieve these aspirations?

These aspirations can only be achieved with the approval from our President and Youth Advisor Dato’ Liaw and Dato’ Tay, and of course, with the efforts and strategic planning executed by my fellow youth council members and my Deputy Mr. William Tang. There are 16 appointed youth council members and each has a role in events, corporate visits, sports, business tours and visits.

I will practice transparency with my team members and strive to meet the best interest of all members.

Prior to your current position, you were the Deputy Chief of MRCA Youth when it was set up three years ago.

Can you share with us what sort of adjustments or improvements, if any, your members can look forward to?

The MRCA Youth divisions has seen tremendous growth over the past 2 years under the leadership of ex-chief

39

Besides the fact that you have your own division and therefore more space to focus on younger entrepreneurs, what is/are the main differences between MRCA and MRCA Youth?

The objective of the Youth Division has always been very clearly stated. It is a bridging platform to encourage active participations of the youth members in carrying out the association’s aims and policies. Our main purpose is to foster the next generation of entrepreneurs to create jobs and entrepreneurial employees. We are set to groom youths with entrepreneurial knowledge as they are the driving force in their business.

Armed with vital business skills, these young and dynamic entrepreneurs can help MRCA achieve specific aims in the retail industries.

It has been said that young entrepreneurs need to be dynamic and creative in the retail industry. How and to what extent can the establishment in your industry benefit from the drive and vision of the youth / young entrepreneurs?

We have been creating a vibrant youth entrepreneur’s community. MRCA Youth has been providing opportunities empowering young members to create a positive change in the retail industry through advocacy, communications and education. This is the platform for the exchange of ideas and to bring about creative management strategies to take the business to the next level.

Share with us some of the new activities your members can look forward to during your tenure.

There are many activities lined up. On 14th May we will make our first corporate visit to the office of MRCA Deputy President, Dato Vincent Choo, and his wife Datin Cynthia, who will share with

Feature

Mr. Edison Choon. As the Deputy Chief, it was my task to not only manage and support the various events but also to strengthen the Public Communications and Relationship of the divisions.

I have benefited from my previous role in that I have gained a much wider knowledge and networking experience to take the members to a greater retail platform. This is what the members are looking forward to – increasing their personal and company values across the nations.

Nicholas Chong having a meeting with his team. On his right is William Tang (Deputy Youth Chief) and on his left is Gillian Ooi, Youth Secretary General.

MRCA YOUTH COUNCIL POSITION Chief of Youth

Nicholas Chong Kah Yean

Deputy Chief of Youth

William Tang Chee Weng

Youth Secretary General

Gillian Ooi

Youth Treasurer

Sam Lee Sih Yoong

Youth Assistant Treasurer

Lim Kai Wee

Youth Council Members

Ong Kim Hwa, Alex Chong Weng Wah, Rei Lim Ren Lee, Micheal Woon, Chia Min Lyi, Ryan Liang Foo Hun, Ooi Kit Joyce, Kelvin Liaw Kai Xuan, Heng Chun Jet, Steven Pui Kuann Ting, Terry Tay Eng Yeou

us the transformation and success story of their famous F&B chain, SUBWAY. The visit will be led by OC Mr. William Tang.

We also have our council Sports Director, Mr. Steven Pui who has drawn up a few monthly activities such as paintball, cycling and hiking for the coming Q2.

Is Malaysia ready for a younger, more dynamic, more global minded retail landscape?

Malaysian retailers, especially the young ones, have always been on the fast track of going global. In fact, several of our members, especially those in the F&B sector, have already spread their wings across Asia and they are expanding their business fast. In the upcoming MIRF 2018 (Malaysia International Retail and

Franchising Fair), you will be seeing more active young retailers from MRCA dynamically leading the way in retail sectors.

What is the best piece of advice you have been given in a professional capacity?

It was a great privilege for us to learn from all our past presidents and reputable retailers in one of our events, SEEDS of WISDOM, over the past few years.

Over dinner, they have imparted numerous advice, strategies and most of all, the importance of integrity in business. For me, the best piece of advice is, “Doing the little things right and to be at your best in doing the little things.”

Malaysia Retailer Vol 6 No 2

Event

40

Group photo at the forum.

MRCA Youth CNY Appreciation Night & Retail Outlook Forum 2018 ore than 200 members attended the joint events held at Socialmex in Shah Alam on 7 February. The host for the Appreciation Night was Jeff Chin, a celebrity who is also the owner of Socialmex. The dress code for the event was black, red and gold CNY theme costume.

Also at the event were Datuk Seri Garry Chua, MRCA President; Valerie Choo, Deputy President; Dato’ Vincent Choo; Dato’ Liaw Choon Liang, Immediate Past President; President Council members Dato’ Tay Sim Kim, Dato’ Lee Hwa Cheng and Datuk Seri Nelson Kwok, Vice Presidents Dato’ Liew Bin, Seak Thean Pow, Datuk Seri Dr KK Chai and Shirley Tay, Deputy Secretary General Dato’ Bruce Lim, and Council members Dato’ Winnie Lim, Dato’ William Chow, Datin Flora Tan, Ken Phua and Raymond Woo, The evening started with a wine tasting session and Happy Hour followed by a speech by Datuk Seri Garry Chua who congratulated the MRCA Youth committee for successfully organising the event and hoped the Youth Division will continue to organise more events for the benefit of its members. Youth Chief Edison Choon thanked the event sponsors and his committee for their support. The organising chairman for the event was Gillian Ooi who was assisted

by William Tang.

M

Captive audience at the event.

Guests having a good time.

Malaysia Retailer Vol 6 No 2

The dinner began with the tossing of Lousang followed by singing performances, Bazi numerology sharing

by Dr Ivan Ho together with Jeff Chin, a milestone slide show by MRCA Youth 2017 and upcoming events for 2018.

The evening ended with a lucky draws with prizes of hampers and vouchers sponsored by BMS Organics, The Store, MBG, Maxis, Wine & Liquor Warehouse, MyBizcuit, Red Box and SuperSave.

Earlier in the day, eight of the speakers at the forum shared their views on the retail outlook for 2018.

The speakers were Kevin Lee from Maxis, William Tang for The Store Corporation Bhd, Vincy Chan from Dermique, Brian Wong from Tealive, Daphne Teh from MuzArt International, Alex Chong from Sakura Kristal & Makan Culture, Elwin Goh from Wynkids and Liang Foo Kuan from Big Onion Food Caterer. The moderator was Nicholas Chong from YFS Corporation.

41

Group photo of the speakers at the forum.

Tossing of lousang.

Datuk Seri Garry Chua giving his speech.

Bazi numerology presentation.

Edison Choon holding his portrait.

Winners with their hampers.

Cake cutting ceremony.

Malaysia Retailer Vol 6 No 2

Feature

42

Smart Plans from Solution Risk The competitive nature of the insurance industry has produced top-notched companies that provide relevant solutions to individuals and corporations.

Solution Risk Consultants Sdn Bhd is one such company. t first started business in 1988 as a general insurance agency. Today it is a more comprehensive business entity. It provides professional insurance guidance, advice and personal attention to its clients’ overall insurance program including updating their insurance schedule, and placing and preventing overlapping coverage.

In this vein, the company sticks to its mantra that it is not an insurance company, that its primary function is to represent and look after the interest of its clients.

With a dedicated team of talents, who are experienced and motivated, the company has secured an impressive list of clienteles, which include first and second board companies listed on Bursa Malaysia.

Where service is concerned, Solution Risk does the homework for its clients by comparing premium ratings. This is possible because it is familiar with the insurance market and policy considerations as well as the types of cover in which various insurers specialise in, and their rates.

On the topic of rates, Solution Risk negotiates and improves on a customer’s existing insurance coverage tailored to their specific requirements.

The company also helps their clients identify the types of risk to which their businesses are exposed to. This is a

I

major plus point. It avoids over- or even under-insuring, and allows for only the most efficient strategy for neutralising risks.

If there are claims to be made Solution Risk promptly steps in and eases the mind of its clients. It handles all claims on their behalf so that settlement can be quick. It guarantees that no time is lost in carrying out the proper formalities for claims and for recovering the outstanding amounts.

Solution Risk turns 30 this year.

The company recently celebrated its anniversary and feted its staff at a gala dinner. It was also a moment of recognition for Dato’ Winnie Lim who founded the company and took it from strength to strength.

Quick Take Solution Risk Consultants Sdn Bhd provides general insurance and

business insurance. It covers all the category of general insurance such as motor insurance, personal insurance, home insurance, accident insurance and medical insurance.

In the areas of business insurance, the company offers general insurance, liability insurance, commercial insurance, construction insurance, engineering insurance, e-marine insurance and smart protection for retail chain owners in Malaysia.

Solution Risk’s main principal is Allianz General Insurance Malaysia Bhd, one of the largest general insurers in the country. The consistent performance of Solution Risk has enabled it to join Allianz’s Royal Eagle Club, only reserved for top performers in the industry.

The company is also a registered agency for AmAssurance, Kurnia Insurans, MPI Generali and Lonpac Insurance.

Dato’ Winnie Lim (seated centre) gives the thumbs up with guests.

Solution Risk celebrated its 30th anniversary dinner with guests.

Malaysia Retailer Vol 6 No 2

Event

43

Group photo with guests.

Guests at the event.

Night To Celebrate The 2 Newly Conferred Datuk Seris From MRCA Photos by Global Creative & Media Agency (GCMA)

ore than 200 people attended a special dinner celebration held at Mutiara Palace Restaurant recently to honour MRCA President Datuk Seri Garry Chua and MRCA Vice President Datuk Seri KK Chai who were conferred the decorated titles.

Datuk Seri Garry Chua and Datuk Seri KK Chai were among the 370 recipients of awards and medals by the Yang di-Pertuan Agong Sultan Muhammad V of Kelantan, in conjunction with Federal Territory Day in February.

At the dinner, guests were entertained by MRCA Council Member and Executive Director of Bentley Music Sdn Bhd, Ken Phua who sang and played the keyboard. Also joining him on the stage were Datuk Seri KK Chai, Datuk Seri Nelson Kwok, Dato’ Vincent Choo and his wife Datin Cynthia, Dato’ Tay Sim Kim, Datuk Lee Hwa Cheng, Dato’ Winnie Lim and Valerie Choo.

It was also an opportunity for the guest to unwind as well as to network. Both Datuk Seri Garry Chua and Datuk Seri KK Chai, in their speech, thanked all members and friends for their well wishes.

Raising a toast.

M

All smiles for the camera.

Datuk Seri Garry Chua with guests.

Malaysia Retailer Vol 6 No 2

Feature

44

Goldenhome Kitchen Expands Footprint in Malaysia China’s leading kitchen cabinet manufacturer sets up new regional hub in Malaysia to boost sales in the region. oldenhome Kitchen, China’s leading manufacturer of upscale eco-friendly kitchen cabinets recently launched its newest and largest show gallery which boasts an impressive 7,000 sq ft area. The show gallery, in Glenmarie, Shah Alam, was officially launched by Executive Chairman and CEO of Goldenhome Kitchen Malaysia, Dato’ Tay Sim Kim, Vice President of Goldenhome Kitchen China, Mr. Zhu Ling and President of Associated Chinese Chambers of Commerce and Industry Malaysia (ACCCIM) Tan Sri Ter Leong Yap. Also present were Datuk Seri Garry Chua, President of MRCA, and other dignitaries.

G

Ammolite Furniture Sdn. Bhd. which holds sole distributorship over Goldenhome Kitchen aims to expand the brand’s presence in Malaysia and Singapore, in response to increased customer demand for its luxurious, quality products.

Dato’ Tay Sim Kim said that Ammolite Furniture Sdn. Bhd. made a decision to become the sole distributor of Goldenhome Kitchen as the two brands share the same values and goals.

“This initiative is a reflection of our shared vision, which is to ensure excellent service and products of the highest quality to our Malaysian consumers as we strive to provide more

Goldenhome Kitchen cabinetry is made of premium quality and eco-friendly materials.

Malaysia Retailer Vol 6 No 2

L-R: Dato’ Tay Sim Kim, Tan Sri Ter Leong Yap and Zhu Ling, Vice President of Goldenhome Kitchen China are excited to expand the Goldenhome Business in Malaysia.

Feature

45

(L-F): Datuk Seri Garry Chua, Mr Zhu Ling, Tan Sri Tee Hock Seng, Mr Cher Weng Chung, Tan Sri Ter Leong Yap, Dato’ Tay Sim Kim, Tan Sri Leong Hoy Kum, Dato’ Eddie Choon, Tan Sri Lee Oi Hian, Tan Sri Kong Hon Kong, Datin Ho Yoke Wah and Mr Tarry Tay at the official launch of Goldenhome Kitchen.

Goldenhome Kitchen creates sleek and stylish designs that cater to their discerning customers.

and better varieties of premium, ecofriendly kitchen cabinetry. We believe that this expansion helps to gear us up for regional development in Southeast Asia. Furthermore, Goldenhome Kitchen’s expansion echoes the ‘One Belt One Road’ national initiative which is to improve the strength of both countries.”

On the collaboration with Ammolite Furniture, Mr Zhu Ling said that Malaysia offered geographical advantage as well as robust economic development and harmonious environment conducive to long-term strategic alliance. “I also believe that, with Dato’ Tay Sim Kim’s visionary leadership, Goldenhome Kitchen will spread its wings in Malaysia and become the No. 1 preferred brand in kitchen cabinet. I believe this is a win-

win business alliance that will ultimately benefit the Malaysian consumers.”

Goldenhome Kitchen has over 1,000 retail stores in most major cities including Los Angeles, New York, Beijing, Shanghai, Cairo, Dubai and Sydney, among others. The company, which has more than 19 years of experience in manufacturing kitchen cabinetry, has won the “Top 500 Chinese Real Estate Kitchen Cabinet Brand” for six consecutive years since 2013. The cabinetry collections are designed by Italian Chief Designer, Matthias Pareschi who is based in the Goldenhome Kitchen’s design studio in Milan.

To grow its business in Malaysia, Dato Tay added that Goldenhome Kitchen plans to collaborate with developers, interior firms, designers

and talented individuals “to join our rewarding journey as our franchise.

We believe we are able to provide great values to our partners”.

The show gallery showcases various design themes that cater to discerning customers’ preferences. It is also designed to offer an elevated experience to customers where they can engage and discuss with the designers in planning for their future kitchen. “Our best-selling cabinets are finished with AkzoNobel™ paints and coatings – what BMW uses for its cars. Goldenhome Kitchen offers consistent and durable metallic high gloss or matt finish cabinetry,” Dato’ Tay pointed out. Apart from after-sales services, Goldenhome Kitchen also provides a 10-year warranty on all its kitchen cabinets.

Malaysia Retailer Vol 6 No 2

Celmonze The Signature, , Creating Waves In the Beauty & Wellness Industry

Feature

46

Muar-born feisty entrepreneur Tay Aik Meng not only broke into the women-dominated industry 18 years ago, but continues to create waves in the beauty world with Celmonze The Signature.

Tay Aik Meng, COO of Celmonze Group.

or Tay Aik Meng, the mission of bestowing women with “beauty, freedom, and confidence” led him to create the Celmonze brand, a move that catapulted him to a fame in the beauty industry.

This feisty entrepreneur founded Celmonze 18 years ago in Malaysia, a beauty brand that takes a unique holistic approach by combining nature with science for not just beautiful skin but wellness as well. In 1980, the Celmonze research team began a fervent quest for active skin care ingredients in its purest form. Delivered in molecular form, all biological and marine extracts are easily absorbed at the cellular level for total rejuvenation, said Tay, the Chief Operating Officer and founder of the Celmonze Group of companies which comprises Celmonze, Celmonze The Signature, Celmonze Aesthetic Academy, Verthys, Verthys The Signature and Monz Beauty & Soul.

With the Paris-based Celmonze International Laboratories and its five state-of-the-art research facilities located across Europe and North America, Celmonze has since been combining nature and science for better

F

skin care. Having its own labs also provides Celmonze the opportunity to create new formulas/ innovations in the new age treatments.

The result of the endless innovation efforts is that Celmonze now has more than 200 types of homecare and treatment sets which is distributed through its network of dealers to the end-users who will be able to experience total rejuvenation from within. “At Celmonze, we want positive a change that benefits our clients, and to me, that is beauty in the truest sense of the word,” said Tay who in 2015, opened Celmonze The Signature, a brand new beauty salon franchise concept in Malaysia and Singapore.

“Celmonze The Signature is your one stop beauty heaven that completely transforms and rejuvenates you, right down to the cellular levels,” he stated.

Celmonze The Signature, introduces a fresh ‘beauty retreat’ concept that provides top-tier skincare and professional beauty services which are innovative and restorative to the mind, body and soul.

Within two years, Celmonze The Signature opened 30 flagship salons throughout the country. His business

model is based on core marketing strategies he developed brand driven innovation, operational optimization, game changing innovation, and trend leading strategies. “We hope that our Celmonze concepts will pave the way for more franchises and attract many beauty professionals to join Celmonze The Signature,” said Tay. Celmonze also has a team of competent beauticians who are well-trained in providing excellent customer service with full knowledge of skin care methods. “You can rest assured that you are in good hands, and you can see positive results, all without the use of injections or any harmful procedures,” added Tay who is also a Business Action Learning Coach who encourages others to develop their pathways to professional certification as well as help them harness their passion and potential to bring about positive changes characterised by selfreliance and financial independence.

Thus far, Celmonze The Signature has proven itself to be a successful beauty salon in maximising its impact in the industry. And, with each new breakthrough, and every new skin cell therapy, there is no doubt that Celmonze will continue to distinguish itself from the rest of the pack.

set up beauty please contact us at +6016 775 9925 or email to franchise@celmonzethe signature.com Malaysia To Retailer Vol 6 Noempire, 2

Feature

48

Latest KR1M T 2.0 at KK Super Mart, Terminal Bersepadu Selatan The second generation Kedai Rakyat 1Malaysia was launched by Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi.

Malaysia Retailer Vol 6 No 2

he latest second generation Kedai Rakyat 1Malaysia (KR1M) was launched recently by Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi at KK Super Mart, Terminal Bersepadu Selatan. KRIM 2.0 is spearheaded by Perbadanan Nasional Bhd (PNB) and its new strategic partner is KK Super Mart.

PNB’s other strategic partner is Tunas Manja Group.

KK Super Mart is among the 52 KR1M 2.0 outlets nationwide that have either begun operations since February or would be launching soon. Of the 52 outlets, 31 outlets are with KK Super Mart while 21 are from Tunas Manja Group.The government has targeted to have 3,000 KR1M outlets by 2020.

KR1M 2.0 stores sell branded items using their original packaging and sell them below the market price. The products are also sold at selected supermarkets, convenience stores and sundry shops, unlike the standalone KR1M shops previously.

Meanwhile, KK Mart opened its first LRT/MRT 2.0 store at the Muhibbah station recently. The event was officiated by Senator Datuk Mustapa Kamal bin Mohd Yusoff, City Hall Advisory Board Member along with Datuk Seri Michael Chong, Dato Sri Dr. Erwan bin Dato Haji Mohd Tahir, Mr. Ng Choo Chong, Executive Vice President Business Development of Prasarana Malaysia Berhad and Datuk Seri Dr. KK Chai, Founder and Executive Chairman of KK Supermart and Superstores Sdn Bhd. Occupying a 450 sq ft space, the LRT KK Mart will serve the residents in the vicinity. Three more LRT/ MRT KK Mart will open soon at the South Quay, Tun Sambathan, and Miharja stations.

49

MRCA NEWS THAT APPEARED IN THE MEDIA RECENTLY

CNY Banquet 2018

Maxis-MRCA Youth M-Race

Malaysia Retailer Vol 6 No 2