MRCA I Vol 10 No4 I eBeauty

MALAYSIA

Vol 10 No 4 2023

WM RM9 / EM RM11

RETAIL I FRANCHISE

e-Beauty Group

Creating Revolutionary Skincare Solutions Dr. G. S. Zhang & Karen Qu, Founders of e-Beauty Group Stanwin Zhang, Head of Research & Development

Budget 2023 Beefing Up the Nation

MRCA Southern Business Summit Delivers Dynamic Collobrations & Expert Insights

DIGITAL AGING!

6

Improvement you can expect Natural Glow

Skin Elasticity

Digital Anti Aging

Skin Regeneration

Wrinkles Smoothing

Hydrate & Moisture

MRCA Corporate Patrons

A-5-2, 3, 3A, Level 5, Block A, Sky Park One City, Jalan USJ25/1, 47650 Subang Jaya, Selangor.

Tel: +603-5882 4333 Fax: 1 700 810 950 Website: www.mrca.org.my PRESIDENT Dato’ Sharan Jethanand Valiram VALIRAM HOLDINGS SDN BHD IMMEDIATE PAST PRESIDENT Shirley Tay Bee Koo PHIPURE SDN.BHD DEPUTY PRESIDENT Ken Phua Cheng Chuen BENTLEY MUSIC SDN BHD VICE PRESIDENTS Dato’ Vincent Choo Kok Leong URBAN IDEA SDN BHD Valerie Choo Yoke Shiem SIMPLY AWESOME SDN BHD Michael Liew Fong Tzer MARRYBROWN SDN BHD Dato’ Winnie Lim Yoke Chin SOLUTION RISK CONSULTANTS SDN BHD SECRETARY GENERAL Jit Singh A/L Santok Singh IRONHORSE ASIA SDN BHD DEPUTY SECRETARY GENERAL Dr. Afendi Dahlan DR GROUP HOLDINGS SDN BHD TREASURER GENERAL Alex Chong Weng Wah MBA CREW SDN BHD DEPUTY TREASURER GENERAL Aiveen Wong Choy Ching CHIN SWEE FOOD SDN BHD COUNCIL MEMBERS Lee Ben Keong METRO EYEWEAR HOLDINGS SDN BHD Liang Foo Kuan BIG ONION FOOD CATERER SDN BHD Lim Ben Jie TUNE GROUP SDN BHD Jordan Ng Kim Leong BANNERKING SDN BHD Seak Thean Pow BAGUS CURTAIN SDN BHD Christine Tan Gaik Lin CT F&B HOLDINGS SDN BHD Wesley Tan Seah Ging AQINA TRADING SDN BHD Brian Tham Jee Ping WATATIME (M) SDN BHD Dato’ Liew Bin BRILLIANT MERCHANDISING SDN BHD Terry Tay Eng Yeou GOLDENHOME INTERIOR SDN BHD Dato’ Alex Wong Che Sing HAP SENG STAR SDN BHD

TRUSTEES OF MRCA FOUNDATION Dato’ Tay Sim Kim Foundation Founder Chairman Datuk Lee Hwa Cheng Foundation Chairman 2020-2022 Dato’ Eddie Choon Trustee Datuk Albert Chiang Trustee Datuk Seri Nelson Kwok T. T., JP Trustee Dato’ Liaw Choon Liang, JP Trustee Datuk Seri Garry Chua Trustee BOARD OF ADVISORS Tan Sri Dato’ Sri Leong Hoy Kum GROUP MD, MAH SING GROUP BHD Tan Sri Dato’ Sri Barry Goh Ming Choon CHAIRMAN, MCT BHD Tan Sri Dr Lim Wee Chai CHAIRMAN, TOP GLOVE CORPORATION BHD Tan Sri Datuk Ter Leong Yap EXECUTIVE CHAIRMAN, SUNSURIA BHD Tan Sri Dato’ Sri Tang Yeam Soon GROUP MANAGING DIRECTOR, THE STORE CORPORATION BHD Dato’ Dr. Jennifer Low, JP GROUP MANAGING DIRECTOR, QUILL GROUP OF COMPANIES LEGAL ADVISORS Dato’ Dr Manjit Singh MANJIT SINGH SACHDEV, MOHAMMAD RADZI & PARTNERS Datuk Ringo Low RINGO LOW & ASSOCIATES HONORARY AUDITORS Dato’ Sri Raymond Liew Lee Leong MCMILLAN WOODS Datin Yap Shin Siang YYC GST CONSULTANTS SDN BHD

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CONTENTS / VOL. 10 NO. 4

12

MRCA Southern Business Summit Delivers Dynamic Collaborations & Expert Insights

22

16

An Insightful Visit To The Prestigious Royal Selangor

The Power of Networking

COVER STORY

20 May Monthly Meeting

4

ebeauty Group – Creating Revolutionary Skincare Solutions

22 An Insightful Visit To The

The proud recipient of international certifications and awards, eBeauty speaks to CHRISTINA THOMAS about its world-class skincare products sporting the latest technology, guaranteeing safety, efficacy and creativity.

24 Sunsuria Forum – Discover

ON THE COVER

MRCA EVENTS/MARKET INFO 9

Budget 2023 Beefing Up The Nation’s Economy

12 MRCA Southern Business Dr. G. S. Zhang & Karen Qu, Founders of e-Beauty Group Stanwin Zhang, Head of Research & Deveopment

Summit Delivers Dynamic Collaborations & Expert Insights

16 The Power of Networking

Prestigious Royal Selangor Freedom, Stay Connected

26 Sunway Malls Q1 2023 Sales Performance Outperforms Q1 2022

28 Freedom To Age 31 International Furniture City@ Selangor

32 Shopback/D’special Day Décor 34 Rentalworks/Apple Auto Sdn Bhd 35 Asiance/Orbituary Madam Teoh Tai Choo

President’s Message Dear Members, 2023 has been an incredible year for MRCA, with numerous successful activities and initiatives.

We are thrilled to share that we have organized over 250 events in the past year, despite the challenging Dato’ Sharan Valiram business landscape.

President 2022-2024 We are proud to Malaysia Retail have brought hope Chain Association and restoration to many of our members’ businesses. Although the pandemic has significantly impacted the retail industry, we have witnessed its evolution, particularly in terms of digitalisation. We have had the opportunity to collaborate with the government and other associations to move forward initiatives to benefit the retail industry.

Our recent engagements include meetings with Mesyuarat Majlis Tindakan Sara Hidup Negara Bilangan 1 Tahun 2023, HRD Corp, the Minister of Transport Malaysia, and the International Women’s Federation of Commerce and Industry Malaysia.

Additionally, through our Branding Education Charity Foundation, we have contributed to nation-building and supported various communities. Our recent visit to Pertubuhan Nur Hati and donation of RM20,000 to the organisation’s children during the Hari Raya Aidilfitri celebrations is a testament to our commitment to giving back.

Our Digitalisation and E-Commerce Pillar committee conducted a survey entitled “MRCA Retail Digital Transformation Survey 2023” to understand our members’ level of readiness in utilizing digital transformation and their appetite for digital transformation assistance. We also carried out the Malaysia Retail Sales Survey – 1st Quarter 2023 to assess the state of the retail industry and its impact on the overall economy in Malaysia. Once the data is gathered and analyzed, we will share the results.

As a retail industry professional, you may already know that technological advancements have disrupted the fundamentals of many businesses. The shift to online shopping and mobile devices has forced brick-and-mortar stores to adapt by investing in new technologies and strategies such as omnichannel retailing and mobile commerce.

Building strong relationships with customers is also crucial. In today’s hyperconnected world, consumers have access to more information than ever before and frequently share their experiences and opinions on social media. Therefore, delivering excellent customer service, along with offering high-quality products, is critical to retaining customers’ trust and loyalty.

We encourage you to participate actively in our upcoming events and wish you every success in your business in the months ahead. You can find information on all of our activities over the past few months in this publication. We look forward to meeting you at our events!

“Together We Thrive”

Cover Story

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eBEAUTY GROUP – CREATING REVOLUTIONARY SKINCARE SOLUTIONS The proud recipient of international certifications and awards, eBeauty speaks to CHRISTINA THOMAS about its world-class skincare products sporting the latest technology, guaranteeing safety, efficacy and creativity.

prominent manufacturer and supplier of derma skincare products, eBeauty is continuing to revolutionise skincare with its full range of professional salon care products. Reminiscing on the company’s entry into the Southeast Asian market, Dr Zhang Guo Shun and his wife Karen Qu Huan, founders of eBeauty Group, share about their foray into the business. Dr Zhang is a medical doctor practising general medicine majoring in Oral and Maxillofacial surgery; while Karen is a Swisscertified cosmetologist.

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MAKING IN-ROADS INTO THE COSMETICS INDUSTRY Dr Zhang explains that Nature’s Lab Sdn Bhd is the first company that was established under the eBeauty Group in 1996 – a project and investment approved by MIDA (Malaysian Investment Development Authority). Subsequently, in the year 2000, eBeauty Group’s growth trajectory received a significant boost with the addition of Professor Dr. Qu Kui Zun, a highly esteemed Malaysia Retailer Vol 10 No 4

dermatologist from China, who joined the company as a consultant.

As the company grew in prominence and stature, so did the leadership of eBeauty Group – in 2016, the husband-and-wife team welcomed their son onboard the company, Stanwin Zhang – a pharmaceutical graduate from the International Medical University in Kuala Lumpur.

From its humble beginnings, today, eBeauty Group has grown to become one of the Malaysia’s foremost professional beauty product manufacturers comprising 6 associate companies with their respective functions under its stable.

Currently, eBeauty has added Q & Z Cosmetics Manufacturing Sdn. Bhd under its flagship of companies.

ONE-STOP SOLUTION PROVIDER FOR PRIVATE BRANDS Recognising the vast potential of private brands in the cosmetics industry, eBeauty offers customised manufacturing under its original equipment manufacturer (OEM) and original design manufacturer (ODM)

services. The company’s customised private brand manufacturing of skincare and personal care products span head-to-toe solutions, including consultation, research and development (R&D), design, product registration, production, printing, packaging, logistics, import, and export.

“These services are designed to provide entrepreneurs with everything they need to succeed in building and growing their own skincare brands. We handle every aspect of the process from start to finish, allowing them to focus on achieving their goals and expanding their business,” says Dr Zhang.

“Our team of experienced professionals use the finest and purest ingredients from around the world complemented by a rigorous scientific approach to create some of the most effective skin care products available,” he adds.

Armed with a strong commitment to ensure the success of their customers, Dr Zhang continues, “With our customised manufacturing solutions and unparalleled expertise, we are

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committed to helping our clients succeed in the beauty industry.”

WINNING FACTORS Expounding on the company’s unique success factors that sets it apart from its competitors, Stanwin explains, “We are a professional, specialised and experienced team that is able to develop and manufacture almost all types of skin care products. We have pledged our commitment towards delivering the best manufacturing solutions to customers’ businesses like no one else.”

Stanwin adds that the Group’s strength lies in its 8-pronged business philosophy which include its 30-year manufacturing expertise and track record; extensive product range; cruelty-free environmentally friendly green concept with minimised wastage; advanced technology, safety and efficacy; versatile and reliable solutions; easy Malaysia Retailer Vol 10 No 4

start-up and transparent business proposition; sustainable sourcing practices; and excellent after-sales service and support.

Acknowledging the hustle and bustle of modern lifestyles, Stanwin highlights, “We are always creating a more beautiful, safer, and greener lifestyle for all of our partners and consumers, and we believe with our strength we are able to compete with any international OEM company.”

“We strive to bring the best elements of beauty and worry-free products to our customers’ hectic lifestyle,” he adds.

MAKING SUSTAINABILITY A PRIORITY Recognising the importance of sustainability in its products and business practices, eBeauty prioritises sustainability in its manufacturing and product development agenda. The company

has a stringent set of guidelines for the selection of ingredients.

Each ingredient has to meet specific criteria which include renewable sourcing, protecting nature’s originality, maintaining the lowest possible carbon footprint, being reproducible in standardised quality, ensuring efficacy, and not being tested on animals.

Stressing the importance of these guidelines, Karen says “We are committed to adhering to these guidelines to the best of our ability to ensure that our products meet our sustainability standards.”

“We use only the best materials in our manufacturing processes, as we believe that quality ingredients lead to quality products,” she points out.

In ensuring high products standards and quality, eBeauty works with well-established suppliers who are trusted worldwide.

The company’s strong relationships

7 with its top-notch suppliers helps it stay abreast with the latest information on market trends, new technologies, and the innovation of ingredients allowing eBeauty to continually improve its products and maintain its leading position in Malaysia.

Karen adds, “We always support fair trade ingredients whereby the ingredients are sourced from local communities. By doing so, we do not disrupt local business yet provide more opportunities.”

THE MAGIC OF TECHNOLOGY Manufacturing revolutionary skincare and personal care solutions is no easy task. Recognising that, eBeauty utilises advanced technology to ensure that its products are both effective and safe.

“Our technology includes a special purification method to extract the best plant concentrates, cold-pressed oils to preserve nutrients, and we developed our own mild cleansing formula. We also use liposomes technology to deliver active ingredients deep into the skin for visible results, with a focus on quality and effectiveness,” says Dr Zhang.

“Recently, we have incorporated artificial intelligence to enhance product efficiency, and to deliver personalised skincare solutions.

We are also committed to using biotechnology to make our production methods more sustainable and environmentally friendly,” Stanwin elaborates further.

Despite the challenges in the market, coupled with the pandemic, eBeauty has remained customeroriented and continues to work closely with its clients to deliver outstanding products. This has enabled the company to maintain a loyal customer base.

“We are always ready to produce the latest and best products, regardless of market fluctuations.

As the market becomes increasingly unpredictable, we are now accepting small to large scale orders to cater to more customers who seek globalstandard products,” adds Karen.

FUTURE DIRECTION To a question on its future direction, Dr Zhang shares, “At eBeauty, we believe that beauty can be achieved safely and naturally. We adopt green and sustainable approach in our production line and we insist on using the finest quality natural ingredients, without any harsh chemicals in our products, offering worry-free solutions to both beauty entrepreneurs and their customers.”

“We are really committed to providing world class high-quality products, delivered with zest, while also doing our part in Corporate Social Responsibility,” he adds.

Dr Zhang reveals that the secret to keeping up with the high-intensity

and accelerating evolution of the cosmetics and beauty industry, is to maintain a combination of innovation, agility, and customercentricity.

“Firstly, innovation is key to staying ahead of the curve in this industry. Secondly, agility is crucial in the fast-paced world of cosmetics and beauty, which means being able to pivot our business strategies and product offerings as needed, and being flexible enough to respond to unexpected challenges and opportunities. Finally, we must listen to our customers, understand their needs and preferences, and create products and experiences that exceed their expectations,” he continues.

BRAND NEW PREMISES In line with its expansion, eBeauty is constructing a new manufacturing facility in Bandar Kinrara. The project is near-completion and will be ready for occupation by early 2024.

Providing a glimpse into the new factory premises, Dr Zhang shares, “Our new factory is designed with sustainability in mind, and features rainwater collection and solar panels to reduce our environmental impact.

Additionally, we are increasing our production line capacity by three times, from its current capacity,

STRATEGICALLY NAVIGATING THE MARKET As the market evolves and demand for skincare and personal care grows, eBeauty has been experiencing encouraging annual growth. “We have been growing year by year as more people are starting to recognise the quality of locally-manufactured products that meet international standards,” Karen shares.

Malaysia Retailer Vol 10 No 4

Cover Story

8 which is a significant investment in our operations.”

Dr Zhang is confident that this expansion will enable eBeauty to meet the growing demands of its customers internationally, while taking Malaysia’s cosmetics industry to a higher standard.

The new factory features AI technology in its production processes – the first of its kind in Malaysia, demonstrating eBeauty’s commitment towards innovation while staying ahead of the competition in the industry.

“Furthermore, we are committed to following ESG and cGMP principles, which means we prioritize environmental, social, and governance factors in our business decisions. We recognise the importance of sustainable and responsible practices and strive to integrate them into our operations,” Karen highlights.

AWARDS eBeauty is the proud recipient of numerous industry excellence awards and accolades that include Sin Chew Business Excellence Awards, 28th International Awards for Technology and Quality – New Millennium Award, Sin Chew Product Excellence Awards, Manufacturing Excellence Awards and the Golden Eagle Award – Excellence Eagle, among others. Q

“With our customised manufacturing solutions and unparalleled expertise, we are committed to helping our clients succeed in the beauty industry.”

- Dr Zhang Guo Shun

Malaysia Retailer Vol 10 No 4

2023

Market Info

Budget

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Beefing Up The Nation’s Economy

udget 2023 was tabled in Parliament on 24 February 2023, with the theme “Developing Malaysia Madani” Budget 2023 which focuses on 12 main initiatives based on three objectives, namely; 1. Driving an inclusive and sustainable economy, 2. Institutional reform and governance to restore confidence; and 3. Social justice to reduce the imbalance Budget 2023 involves an allocation of RM388.1 billion, with RM289.1 billion for operating

B

expenditure and RM99 billion for development expenditure, including RM2 billion in contingency savings.

Records are broken yet again with the RM388.1 billion Madani Budget (surpassing even last year’s un-tabled record-breaking budget of RM372.3 billion) being earmarked for operating expenses (74.5%) and development expenses (25.5%). On the other hand, global economic growth is expected to slow down to 2.9%. The government is buoyant that Malaysia will achieve a GDP of 4.5% for 2023, while the fiscal deficit is projected at 5% of GDP (2022: 5.8%). A decline in the

2023 government revenue to RM291 billion (2022: RM294 billion) is expected due to the lower crude oil prices. Nonetheless, the government is optimistic about achieving a record tax revenue collection of RM218.3 billion (2022: RM208.8 billion).

It is comforting to note that the government is in touch with the current and real hardship faced by the Rakyat and has no plans to reintroduce a consumption tax.

However, in the effort to achieve sustainability, it is proposed that a luxury goods tax and a capital gains tax to be introduced upon further deliberation.

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INDIVIDUALS

The M40 group can now rejoice as they are set to enjoy a reduction of their personal income tax rate by 2%, while the T20 group will be contributing more with an increase in their personal income tax rate by 0.5%–2% as part of the MADANI key drivers under Care and Compassion (Ihsan), where the vulnerable groups are supported.

Taxpayers can also reap the benefit of the decrease in two percent for the chargeable income as listed in the table below: CHARGABLE INCOME

2022

2023

RM35,001 to RM50,000

8%

6%

RM50,001 to RM70,000

13%

11%

RM70,001 to RM100,000

21%

19%

However, the top 20 percent (T20) of Malaysian households will face an increase in the tax rates as listed in the table below: CHARGABLE INCOME

2022

2023 RATE

RM100,000 to RM 250,000

24%

25%

RM250,001 to RM400,000

24.5%

RM400,001 to RM600,000

25%

26%

1%

RM600,001 to RM1,000 000

26%

27%

1%

COMPANY

The plight of local businesses is not forgotten either, with a proposed reduction in the tax rate for micro, small, and medium enterprises (MSME) from 17% to 15%. The income tax rate is to be reduced from 17% to 15% for the first RM150,000 of chargeable income from YA 2023 for resident companies with paid up capital of RM2.5 million and below (or limited liability partnerships resident in Malaysia that have a total contribution of capital of RM2.5 million or less) and annual sales turnover not exceeding RM50 million. Chargeable income Malaysia Retailer Vol 10 No 4

1%

25% 0.5%

Stamp duty exemption is applicable to instruments of transfer and loan agreements for the purchase of a first residential property with a value of RM500,000 or less. On the contrary, stamp duty exemption has increased from 50% to 75% for a first residential property with a value greater than RM500,000 to RM1 million.

Stamp duty on transfers of property by way of love and affection is fully exempt for the first RM1 million of the property’s value and 50% on the remaining balance of the property’s value, which applies to instruments of transfer of property by way of love and affection executed from 1 April 2023, and the recipient of the property must be a Malaysian citizen.

Not only that, to ensure healthy citizens and better healthcare, the government provides additional tax relief for the medical bills up to RM10,000 compared to last year, 2022 which was only pegged at RM8,000 as well as, cost for recovery for neurodevelopmental disorders such as autism, down syndrome, and specific learning disabilities capped at RM4,000.

In an initiative by the government to encourage better financial planning for those aged 40 to 54 with less than RM10,000 in their EPF account 1, the government is willing to contribute RM500 for a peaceful retirement.

Even those with PTPTN loans who earn RM1,800 and less need not worry as the government has given a six months moratorium for repayments. Besides that, all PTPTN loan holders are eligible for a 20% discount on PTPTN loan repayments for three months starting from 1 March 2023.

of RM150,001 to RM600,000 is still taxed at 17%; excess income is taxed at the current rate of 24%.

This signals the government’s commitment to achieving prosperity under the MADANI principle.

To appreciate local products, from 1 January 2023 until 31 December 2025, hoteliers will receive a special tax deduction of up to RM150,000 on the purchase of qualified Malaysian-made handicraft products from local handicraft entrepreneurs registered with Perbadanan Kemajuan Kraftangan Malaysia.

For tax payers who have not

declared their taxes, they may use this golden opportunity to come forward and voluntarily disclose any unreported taxes or duties, as a Special Voluntary Disclosure Programme (SVDP) has also been reintroduced by the Inland Revenue Board (IRB) and the Royal Malaysian Customs Department that grants a 100% waiver of penalty for voluntary disclosure made from 1 June 2023 to 31 May 2024.

The special flat tax rate of 15% for non-Malaysian individuals holding C-suite positions in electrical and electronics companies relocating their operations to

Market Info

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TAX

Malaysia, will be extended to the year 2024.

The government proposes tax cuts for contributions to the Community Film and National Film Development Funds under FINAS. In addition, import duty and sales tax exemptions on studio and filming production equipment are available to providers of studio equipment, production, and post production services for a period of three years.

The government has taken incentives to protect the welfare of national athletes, providing a fund of RM5 million to the National Athlete Welfare Foundation (YAKEB) starting in the year 2023. At the same time, the government has also proposed a tax deduction for employers who hire former national athletes.

The Unity Government is sensitive to women’s needs, especially those who have to stop working after their maternity leave to look after their children because the cost of childcare is high. The government is proposing to extend the tax relief for childcare centre fees. With this extension, employers are also encouraged to utilise the existing tax incentive on the cost of providing childcare centres in offices.

In line with the 12th Malaysia Plan to transform Malaysia into a key player in the aerospace industry, it is proposed that the tax incentive be extended for a period of 3 years.

Existing income tax exemptions and investment tax allowances for the

aerospace industry are extended to 31 December 2025. Existing tax breaks for shipbuilding and ship repairing are extended until 31 December 2027.

The government proposes extending the Green Investment Tax Allowance (GITA) and Green Income Tax Exemption (GITE) incentives until 31 December 2025.

Prisoners also deserve a new lease on life. To ensure their successful reintegration into society, prisoners will continue to receive adequate training through the Skill for Inmate Programme.

Employers are also encouraged to employ ex-prisoners, including former residents of the Henry Gurney School and JKM protection and rehabilitation institutions, and are eligible for additional tax deductions. This is effective from YA 2023 until YA 2025.

OTHERS In line with international best practices, the government will study the introduction of a capital gains tax for the disposal of unlisted shares by companies beginning in 2024 at a lower rate.

INDIRECT TAXES The government is taking a more progressive approach to broadening the tax base to those with means.

In this way, the government can increase the revenue from taxes for better development.

A new tax called “Luxury Goods Tax” is to be introduced in 2023 on

luxury goods of a certain value and/ or type, for example, luxury watches and fashion items. It is a form of progressive tax on high-value goods that aims to widen the tax base by primarily targeting high-income earners. Hence, this tax should impact the wealthy, as opposed to the vast majority of the population.

Further details, including the mechanism and effective date, have yet to be announced.

An excise duty will be imposed on nicotine-containing gel or liquid products used for electronic cigarettes and vaping, with 50% of the proceeds going to the Ministry of Health (MOH) to improve the quality of healthcare services.

SUMMARY CONCLUSION Overall, the MADANI budget sends a clear and undistorted message that the government is working with the Rakyat to achieve a progressive and inclusive economy. Against the backdrop of economic uncertainty, the government has designed well-balanced policies to attract investors, support the people, and maintain fiscal responsibility.

As a responsible citizen of the country, we look forward to the implementation of the budget. Q

Dato’ Seri Dr. Raymond Liew is an Entrepreneur Tax Advisor & President of McMillan Woods, a global business advisory Network.

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MRCA Event

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MRCA Southern Business Summit Delivers Dynamic Collaborations & Expert Insights The state of Johor welcomed the vibrant conference that featured prominent business leaders from the retail industry sharing valuable insights.

fficiated by YB Jimmy Puah Wee Tse, Tebrau member of Parliament, the MRCA Southern Business Summit (MSBS) hit the scene with a bang at the Holiday Villa Johor Bahru City Centre. Attended by close to 300 participants, the conference featured prominent speakers from the business community including Datin Nancy Liew, Founder of Marrybrown Sdn Bhd; Loi Tuan Ee, Managing Director, Farm Fresh; Ganesh Kumar Bangah, Founder of Commerce.Asia; Albert Kong, Founder of Asiawide Franchise; Paul Ang, Founder of LaundryBar; and Datuk Wira Dato’ (Dr) Calvin Khiu, Founder of MK Curtain and Managing Director of OE EduGroup.

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Especially curated for businessowners seeking to expand their network and stay connected as well as relevant within the market, MSBS presented a vibrant avenue for collaboration and creating synergy. Nevinn Leow, Organising Chairperson of the conference warmly welcomed the delegates, guests and speakers to the event.

Dato’ Sharan Valiram, President of MRCA expressed great pleasure in welcoming such a vibrant crowd.

In his speech, YB Jimmy Puah said, “Young entrepreneurs are definitely significant prospects to our country as they will generate the nation’s GDP via the various businesses they venture into.

Initiatives such as MSBS gives

these business owners the opportunity to learn, explore and most importantly, get inspired to stay ahead of the competition.”

He pointed out that the state of Johor is aiming to increase its annual economic growth rate targets through exceptional trade performances both domestically and internationally. YB Jimmy also added that with investment potential, the state of Johor is confident in becoming a developed state by 2030.

The conference featured two forums themed “Geography of Retailing” and “Transformation in the Retail Industry”. The session on “Geography of Retailing” which was moderated by Prakash Nagarajan,

13

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MRCA Event

14 Vice President – Economic Prosperity of Iskandar Regional Development Authority (IRDA), featured three speakers namely, Arnoud Bakker, Commercial Director of Ikano Centres, Loh Vli, Agency Leader of PropNex Realty Sdn Bhd and Tan Soo Hui, CEO of Kuuvancha (M) Sdn Bhd. The focus of the session was on the landscape of Johor markets and trends, advantages and disadvantages of operating retail business at shopping malls as well as commercial shop lots.

The session themed “Transformation in the Retail Industry” was moderated by Stan Singh, Founder of Ironhorse Asia Sdn Bhd, and featured Nevinn Leow, Managing Director of Souper Tang & Liang Crispy Roll, Nelson Liew, CEO of Ezzybucks Sdn Bhd (Vanilla Crepe) and Venon Tian, Chief Operating Officer of Zus Coffee. The session was focused on latest trends and technologies shaping the retail industry, discovering innovative strategies for streamlining operations as well as improving customer experiences while driving growth in an everevolving landscape. The moderator and panellists discussed ways to transform business and their knowledge about technology in the retail landscape.

Other insightful sessions during the conference included the Entrepreneurship Journey delivered

by Datin Nancy Liew; Why Choosing

Malaysia Retailer Vol 10 No 4

to Join a Franchise is a Better Option Than Creating Your Own Business?

by Albert Kong; The Next Frontier in Commerce & Marketing for Brands

by Ganesh Kumar Bangah; and, Branding and Business Model by Datuk Wira Dato’ (Dr) Calvin Khiu.

MSBS was sponsored by a panel of distinguished sponsors namely Maxis Berhad, Fusionex and RHB Banking Group as Corporate Sponsors, while other sponsors included ZCity, U Mobile, Aqina Farm, PwC Malaysia and Souper Tang. Q

MRCA Event

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The Power of Networking The F&B division of the Malaysian Retail Chain Association gathered 100 attendees at their recent get-together. It is the best example of ‘members support members’, says division head Valerie Choo.

he benefits of being part of a networking group that caters specifically to your industry and business are many. Belonging to an active networking group with leaders who are dynamic and energetic is priceless.

The Malaysian Retail Chain Association’s F&B division is one example. Members play an active role and are keen to attend gathering sessions to meet and network with other members and leaders in the industry.

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TEAM UP In May, over lunch, some 100 Malaysia Retailer Vol 10 No 4

members of the F&B division met up for a get-together hosted by Gourmet Ingredients at Urban Ground in Kelana Jaya.

Valerie Choo Yoke Shiem from Simply Awesome Sdn Bhd, Vice President of MRCA and Chief of the F&B division, took the opportunity to introduce the division’s committee and secretariat, advising members to reach out to them. She said she was happy to see so many members present at the event.

“The objective of this gettogether is to meet new friends, find business prospects and collaboration opportunities. Our motto is Together we Thrive. Therefore, in this very

casual setting, let us mingle around and find ways we can collaborate,” she said.

LINK UP The OC for the event Dato’ Vincent Choo from Urban Idea Sdn Bhd and MRCA Vice President said the MRCA has more than 500 members representing over 30,000 outlets.

He introduced the Urban Ground – an eatery serving a combination of multiple brands and cuisines under one roof, namely homegrown Chic Ole serving American-inspired friend chicken meals, Belacan Laa serving local flavours Nasi Lemak Ayam Goreng, Asam Laksa and

Market Info

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Ipoh Hor Fun, One Bite which offers a good variety of halal dim sum, and Gratzi which prepares coffee, other beverages and cakes, and Subway.

He said the get-together is a great event for the division.

“Thanks for taking the time to support us, network and get to know each other,” he said.

Next, Leon Goh, CEO of Gourmet Ingredient took the mic. Gourmet Ingredient is a food brands manufacturer that supplies food products to retailers. Leon said the company, which recently turned 10 years old, will soon export to five ASEAN countries.

“We serve around 1,500 outlets a day. I’m confident we can network and take home a memorable experience,” he said. Q Malaysia Retailer Vol 10 No 4

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MEMBERS WIN

Some of the benefits outlined in the F&B division’s manifesto are: • Affiliation with a strong, united voice of the F&B industry • Access to government agencies such as KPDNHEP, HRDF and Perkeso • Knowledge sharing on critical issues among industry players • Training and workshops for upskilling and expansion of abilities • Franchising guidance and execution for members • Guidance on halal application process from relevant authorities • Access to F&B investors and F&B suppliers The division has a number of objectives for its members. Three key objectives are: 1. To form a body of retailers specialising in the F&B industry from among the MRCA members in order to assist and support each other in matters of business.

2. To arrange trainings, programmes, social and business networking events for members to encourage and foster collaboration, goodwill and understanding among them.

3. To equip members with knowledge of the right skills, information and training to expand, and develop their businesses especially in the F&B industry.

Membership is open to all MRCA members that are in the F&B industry. The current F&B division membership has close to 100 brands with over 5,000 outlets locally and globally.

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MRCA Event

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MRCA Members Meeting May 2023 RCA hosted its Members Meeting for the month of May 2023 at PJLA Theatre at Jaya One in Petaling Jaya. Dato’ Sharan Valiram, President, warmly welcomed the members to the session. The session featured the Secretary-General’s Report followed by important announcements. During the meeting, membership updates were provided, with Ordinary members recording 277, Associate members recording 251 and 19 Affiliate members. There were also business presentations by several members before a sharing session was held.

Between February 2023 and May 2023, MRCA hosted 8 events and activities, 21 meetings and dialogues with government ministries and agencies, 11 meetings and activities with NGOs, 13 networking events, and 2 charitable activities – recording a grand total of 55 activities for this period.

Tiara Teh, Head of Asset Management, Jaya One Management Sdn Bhd shared about the company’s offerings and the advantages of its venue and facilities. Jaya One hosted the MRCA Members’ Meeting for the month of May 2023.

Members had the opportunity to learn about Fusionex’s innovative Cerebro Accounting system that can ease the accounting functions of businessowners. Phyllis Leow, Finance Director of Fusionex said that the system has a module for senior management and another module for accountants. This system offers low maintenance cost, risk-free convenience, easy access through mobile devices, and key financial ratios among others.

It can also make accountants more effective in their roles through its

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easy access anytime anywhere, bank reconciliation features and its ability to provide more than 50 standard reports and dashboards, among other distinguished features.

Supt. Nur Asrul bin Ariff, Ketua Unit Siasatan Jenayah Hartanah from the Commercial Crimes Division of Bukit Aman, was also present to provide insights on the latest trends involving commercial crimes including cheating and cybercrimes.

He explained about the various approaches that scammers use to deceive victims. Supt. Nur Asrul gave the members six valuable tips which include ignoring calls from unknown numbers, ending the call if it is not relevant to you, inform friends or family members of scam calls received, do not give personal

information to any party, check with the relevant agency or department, and that authorities do not conduct investigations by phone calls. He urged the members to always be vigilant and careful, especially with personal data or information.

Supt. Nur Asrul also highlighted the Commercial Crimes social media page and e-Book as well as the National Scam Response Centre’s (NRSC) hotline at 997.

During the session, a birthday celebration was held for members with birthdays in the month of May. The Members Meeting for May 2023 ended on a high note with networking opportunities and a free-and-easy time to get to know each other better over drinks and food. Q

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MRCA Event

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An Insightful Visit To The Prestigious Royal Selangor An inspiring journey spanning 138 years of craftsmanship.

RCA Youth organised a visit to the prestigious and renowned Royal Selangor in Setapak, Kuala Lumpur. The visit gave members the opportunity to learn about Royal Selangor’s unique offerings, its 138-year history and the company’s journey to become a global brand. Chen Tien Yue, Executive Director of Royal Selangor and the 4th generation member of the founding family, was at hand to welcome the guests and share some insights on this historic enterprise.

Chen said that Royal Selangor’s products have evolved over time over the last 100 years. He added that the company focuses on consumer education, which enables Royal Selangor to have greater engagement with its customers.

“We are still working with the same material that Yong Koon, our founder, worked with since 1885,” he explained.

While Malaysia has been its core market, Royal Selangor has a presence in various other countries across the world, making a name for itself as a Malaysian-owned

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company. Royal Selangor has standalone stores in top retail capitals around the world, including London, Hong Kong and Singapore.

Royal Selangor products are also carried by top department stores such as Wako in Japan, Harrods in London, and Hudson Bay in Toronto.

Chien explained that Royal Selangor’s greatest features are its 150 craftsmen who make handmade products. He explained that the company’s materials are sourced responsibly and excess materials are recycled. The company’s production facilities are also fitted with more than 3,000 solar panels.

Chien also highlighted how the products were conceptualised and the design process that is involved in producing exquisite pewter products with world-class distinction. He explained that customers are now very interested in limited edition products. Chien stressed that Royal Selangor makes every effort to better engage with its customers and to deliver inspiring products that resonate with modern customers.

After the presentation by Chien, the members were taken on a tour

of Royal Selangor’s production facilities to experience the unique processes involved in producing pewter. Members had a great time networking during lunch, after which interested members were given the opportunity to create their own pewter pieces. All in, it was an inspiring and awesome experience that unravelled Royal Selangor’s distinguished offerings. Q

24 Market Info

Sunsuria Forum – Discover Freedom, Stay Connected Setia Alam welcomes an iconic mixedintegrated development featuring SOHO, a mall, corporate offices and serviced apartments.

unsuria Group presents an iconic mixed-integrated development – Sunsuria Forum – located in the mature township of Setia Alam in Shah Alam, Selangor. Spread across 13.56 acres of prime land, the development comprises retail shops, small offices, SOHO, serviced apartments, corporate offices and a shopping mall.

With a gross development value of RM1.3 billion, Sunsuria Forum was conceptualised to provide a holistic, caring and nurturing community, bringing people together in kinship.

This freehold development is a self-sustainable development boasting an iconic façade designed with contemporary style and sophistication. The seamless connectivity within the development coupled with inspiring facilities and excellent connectivity, epitomises

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world-class modern urban living standards.

ELEGANT SOHO SUITES Sporting a resplendent silhouette in the skyline of Setia Alam, Sunsuria Forum’s SOHO presents 653 suites spread across 33 floors with built-up sizes ranging from 441-904 sq ft.

The units comprise between 1 and 3 bedrooms. Priced from RM280,000 onwards, the SOHO suites all have a North-South orientation, providing consistent natural lighting throughout the day, coupled with a practical and minimalist layout design. The development’s 24-hour security surveillance, card access system, security patrol and CCTV assure residents of their safety.

CONTEMPORARY SERVICED APARTMENTS The serviced apartments boast

spacious units with built-up sizes ranging from 894-1,195 sq ft, with 3 to 4 bedrooms. There are 568 units spread across 41 floors with prices ranging from RM480,000 onwards.

Surrounded by excellent amenities, connectivity and lifestyle options, Sunsuria Forum is the perfect solution for those seeking a bustling urban living space within a suburban enclave.

VERSATILE CORPORATE OFFICES Designed to deliver maximum value to business owners, Sunsuria Forum’s corporate offices component offers 346 versatile work spaces with built-up sizes ranging from 624-14,400 sq ft. Ideal for all types of business operations, the corporate office development boasts a grand double-volume office lobby, with 8 high-speed elevators serving

institutions, parks, shopping hotspots and public transportation. I-City Mall, Giant Hypermarket, Klang Parade, AEON Bukit Raja and Setia City Mall offer the perfect retail therapy.

Reputable educational institutions in the vicinity include Tenby International School, Peninsula International School Australia and Universiti Teknologi MARA Shah Alam, among others.

Healthcare centres within several minutes’ drive include KPJ Damansara Specialist Hospital, Ramsay Sime Darby Medical Centre, KPJ Klang Specialist Hospital and Columbia Asia Hospital.

Setia Alam Central Park and Setia City Park offer great “green” therapy and the opportunity to connect with nature.

The development enjoys excellent accessibility and connectivity via several major access routes such as the NKVE, Shapadu Highway, Elite Highway, Federal Highway and the main nerve of Persiaran Setia Alam.

ABOUT SUNSURIA GROUP

the tower block. Every unit enjoys full natural lighting and ventilation, for a healthy and conducive business and work environment. The 24-hour security surveillance and turnstile security system for visitors offer business owners peace of mind where safety is concerned. Units are priced from RM433,000 onwards.

AN ALLURING ARRAY OF FACILITIES The SOHO development promises alluring facilities that include a botanical courtyard, jogging tracks, lounge pool and community pod.

The Amarillo Starlight pool, terrace pool and serene deck offer residents a refreshing escape after a hectic

day. The modern gymnasium, yoga and tai chi deck and people’s junction provide great recreational opportunities for residents. Bond with nature at the scenic thematic planting island or at the picturesque shaded pavilion and planter seating.

Enjoy the warmth of nature at the Diamond reflexology trail or spend quality time with the children at the Toddler Land. Other facilities include a multipurpose hall, changing rooms, surau, barbeque pit and ABC 123 Stepping.

EXCELLENT AMENITIES Sunsuria Forum is surrounded by an excellent array of amenities that include hospitals, educational

Sunsuria Forum is a signature development by Sunsuria Group, one of Malaysia’s leading developers with a sterling track record for quality and innovation. The Group has been listed in Forbes Asia’s Best Under A Billion (USD) in 2020 and has received numerous awards and accolades such as The-CloseTo-Home Award (Honours) Star Property Awards 2023, Listed Top 10 for the All-Stars Star Property Awards 2023, The Family Friendly Honours Star Property Awards 2023 (Landed), The Full Circle Award – Best Completed Landed Development by Star Property Awards 2022, and Best Sustainable Township Development – Sunsuria City by ASEAN Property Awards Malaysia 2020/2021, among other distinguished awards.

For further information on Sunsuria Forum, contact 012-8250 777. Q Malaysia Retailer Vol 10 No 4

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Market Info

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Sunway Malls Q1 2023 Sales Performance Outperforms Q1 2022 espite inflationary headwinds and absence of EPF withdrawals, Sunway Malls sales performance beat expectations and registered 19% growth for Q1 2023 year-on-year on the back of a stronger festive quarter and healthy demand for out-of-home dining.

The mall group operator with seven physical malls and one digital mall saw its sale performance came in above expectations with sales growth at 12% in January, 25% in February and 22% in March respectively.

Commenting on the performance, HC Chan, CEO of Sunway Malls & Theme Parks said “Certainly, Sunway Malls is off to a good start with a strong Q1 providing a strong footing for the remaining quarters. And this is achieved without the liquidity infusion from EPF easing.”

For the record, the retail industry had benefitted from the RM150 billion EPF withdrawals over the last two years which provided stimulus to the industry.

“Certainly, this large scale liquidity which was bigger than the individual GDP of 100 countries and once-in-a-lifetime booster was unprecedented. It is unlikely to be repeated,” added Chan.

For the mentioned quarter, Sunway Malls’ 19% sales growth y-o-y was largely driven by high growth from the travel related, entertainment, fashion, beauty, F&B, health & personal care categories.

As international borders opened up, pent-up demand and an uptick in travel saw the travel related category grow the highest at 178% among Sunway Malls’ retail categories.

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Large blockbusters, more movie releases and healthy demand for leisure pushed entertainment up by 52%.

The beauty as well as health & personal care categories saw an improvement of 21% respectively while fashion category registered 24% up from a year ago.

Within the fashion category, better than expected performance by men fashion saw a growth of 94%. Footwear also performed well with a growth rate of 34%.

Other commendable growths were unisex fashion at 27%, bags at 26%, children’s wear at 25% and ladies fashion at 24%. The performance was largely attributed to strong festive buying.

Similarly, in the F&B category, demand for out-of-home dining and premium dining accelerated growth for family dining with an uptick of 40% while casual dining came in with 20% growth.

“There has been a breakthrough as F&B category now emerges as one of the Top 20 sales categories in

Sunway Malls, which was previously dominated by non-F&B categories,” shared Chan.

This is in tandem with the growing dominance of F&B categories in recent times whereby it occupied 25%-30% of the total net lettable area. This trend is expected to move further heading to 35%40% in the near future.

In line with the growing importance of F&B, Sunway Malls has in its pipeline as well in its current portfolio a host of F&B casual dining & family dining brands that include Pokok, Serai, Tujoh, Ah Yum by Kampong Kravers, Me’nate Steak House and others to cater to the increased demand.

The mall group operator takes cognizance several key headwind themes prevailing – inflationary pressure, labour market shortage, global supply chain disruption, interest rate and tariff hikes, climate change, amongst many others which continue to drive business costs up and weigh heavily on margin and profitability for the remaining of the year.

However, it remains optimistic given its proven track record, strong branding and network of retail partners.

In spite of the current and future headwinds, Sunway Malls continues its expansion mode with development of more retail space. The mall group will undergo 800,000 sq ft retail space AEI (Asset Enhancement Initiative) exercise in Sunway Pyramid and Sunway Carnival. Sunway also announced plans to build a mall with a retail space of 1 million sqft in Sunway City Ipoh which is expected to be completed by 2025. Q

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ʣʤʩʠʦʦʪ ʬʦʥʫ ˯ ʣʦʠʨʩʦʥ ʤʤʤʤ ˨ˠ˥ʳ˨ˠ˥ʡ˖ˢˠʡˠˬ ˪˪˪ʡ˨ˠ˥ʡ˖ˢˠʡˠˬ

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The Freedom To Age Aging is inevitable. Let’s do it joyfully, says Swiss skincare brand Beaubelle. wiss skincare brand Beaubelle is currently competing within the professional skincare market with a comprehensive line of cleansers, toners, exfoliators, concentrates and essences, moisturisers, eye care, sun care and masks.

The brand’s target audience are women above the age of 35 who want to reveal their genuine beauty, who appreciate honest and practical solutions and who want a safe space to age joyfully.

The company is passionate in driving the Beaubelle #AgeJoyfully concept and to enhance the understanding of this philosophy in order to have better quality of life as women age.

The company feels that by looking good women would then feel good. This will lead them to exude a positive outlook and approach in their lives. It believes that with this harmony of body, mind and soul, the life you live will be more meaningful and be filled with fun and love.

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WATER WORKS Beaubelle’s main ingredient in almost all their products is the Alpine spring water. This water is rich in trace elements and minerals, which are valuable sources of vitality for the skin, improving hydration and boosting its resistance to external stress factors.

The special property of Alpine spring water is due to the extensive voyage of rain water as it falls through rocky mountain to a depth of up to a thousand metres below sea level before resurfacing.

Located at the pristine foothills of the Swiss Alps, Beaubelle’s manufacturing plant is powered Malaysia Retailer Vol 10 No 4

by fresh Alpine spring water that draws its energy from the heart of the mountains.

Beaubelle uses a proprietary six-step water treatment technology to remove harmful particles from the water and maintain the beneficial components of this water, keeping it safe for skin.

SWISS TECH Its R&D team at the Beaubelle Advanced Dermocosmetic Research Centre in Switzerland comprising of cosmetic chemists, wellness experts and skin care professionals conduct extensive research to develop unique formulations to bring about skin health and enable the process of aging joyfully.

Beaubelle’s breakthrough achievement is the method of filtering the Alpine spring water from the glaciers of Switzerland while maintaining its natural freshness.

Here, technology and nature meet to develop superior skincare products containing skin enhancing biotechnologically-advanced botanical active ingredients.

Mr. Fortunate Torre, Beaubelle Advance Dermocosmetic Research Centre Switzerland with Ms. Ruby SK Siah, Managing Director Beaubelle Asia-Pacific.

KEEPING CALM The spring water paired with Swiss technology is what contributes to the brand’s efficacious skincare products.

The Beaubelle Swiss Calm, for instance, is made from natural botanical extracts and essential oils. It is free from toxic ingredients to lower your risk of redness and sensitivity.

STEEPED IN TECH

BREATHING CREAM

Beaubelle Swissceuticals is a range that is designed to counter the three main causes of skin aging – biological, environmental and mechanical.

It is a gentle and safe line of skin care products that integrates the best of science with natural ingredients for the most effective results with zero downtime.

The Amazing Luminance – Holistic Oxygenating Cellular Cream is a rich, ultra-concentrated, extraordinary formulation – a ‘breathing’ cream, if you will – specially designed to jumpstart a healthy glow and energise skin with new, visible life.

Renews, revives, rebalances and relaxes, this ultra enriching cream with rare red algae and diamond powder imparts an incandescence and luminance to the skin.

Infused with a potent dosage of oxygenation enhancing Phylderm Vegetal C and powerful peptides to let fine lines, wrinkles and skin roughness be the thing of yesterday.

EYE UPKEEP Give your eyes the extra care it deserves as they are constantly exposed to various stressors. From digital devices’ blue light to UV rays, pollution, frequent squinting and blinking, all this leads to tiredness and sluggish circulation around the eye contour.

Beaubelle Eye Elixirs, a complete range of eye products that work in synergy to restore radiance to your eyes, can make dull eyes sparkle.

ENERGY MASKS The Super Oxygen – Skin Fitness Mask gives skin the energy it needs for collagen synthesis, cellular renewal and barrier respiration.

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In today’s highly digitalised world, it’s impossible to escape from the damaging effects of blue light, but you can circumvent it with this one-of-a-kind leave-on creamy skin mask.

Intensifies the metabolic activity of the cell for a rejuvenated look.

Delivers a surge of hydration to nurture, soften and smoothen the skin. Q

TARGET MARKET Business community interested in the retail, franchising and branding industry.

ADVERTISE YOUR BUSINESS IN THE OFFICIAL PUBLICATION OF

MALAYSIA RETAILER magazine is MRCA’s official publication that provides news, relevant information and market reports on the evolving retail, franchise and branding landscape in the country and the region.

DISTRIBUTION • More than 500 Member Companies & Associates in Malaysia and abroad.

• Top Management of companies.

• Relevant Government Ministries & Agencies, including the Malaysian Overseas Trade Office.

• Relevant Business Organisations & Major Shopping Malls.

• MRCA Events.

• Sold in all leading bookstores nationwide.

MAGAZINE DETAILS

ADVERTISING SPECIFICATIONS

ADVERTISING RATES PER INSERTION

Frequency: Quarterly Issues: • March • June • September • December Material Requirement: PDF Format

Trimmed Size: 210mm (W) x 275mm (H) Typed Area: 190mm (W) x 250mm (H) Bleed Size: 216mm (W) x 286mm (H)

POSITION

1X

2X

Inside Front Cover

RM5,500

RM5,000 RM4,500

Inside Back Cover

RM4,500

RM4,000 RM3,500

Full Page (Run-of-Book)

RM3,500

RM3,250 RM2,800

Half page (ROB) 1X

RM2,000

RM1,800 RM1,600

4X

Above rates subject to 6% SST.

ADVERTISING ENQUIRIES HARINI MANAGEMENT SERVICES SDN BHD (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor.

Tel: 603-7932 3259 Malaysia Retailer Vol 10 No 4 Email: harini.mservices@gmail.com

SIFC delivers an irresistible value-proposition to SMEs.

panning 300 acres, the International Furniture City @ Selangor offers small and medium enterprises (SMEs) the opportunity to showcase their products and services at a one-stop hub. Designed to cater to a diverse range of SMEs, the development presents industrial lots ranging from 1 acre to 63-acre plots. SIFC is a gated and guarded development with perimeter fencing, boom gates and 24-hour security surveillance to ensure the safety of business owners, employees and visitors.

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This infrastructure-ready industrial estate also has provision in the pipeline for the development of workers’ apartments.

Located just 5km from the Sungai Buaya Interchange and 35km from Kuala Lumpur’s city centre, SIFC is easily accessible via a network of access routes that include the North South Expressway, LATAR Expressway, Guthrie Corridor Expressway and the West Coast Expressway. The development is also within easy access of the proposed East Coast Rail Link (ECRL) Inland Port, located

just 8km away. SIFC is surrounded by other established multinational and local conglomerates that include UMW and PERODUA. International ports such as Westport Klang and Northport Klang are within a reasonable distance.

The International Furniture City @ Sungai Buaya offers SMEs an excellent investment opportunity.

With its excellent location, amenities, and transportation network, it is a central locality for businesses aiming to expand and grow their operations. Q

The Perfect Platform For SMEs The International Furniture City (SIFC) offers 300 acre of industrial lot to cater to a diverse range of SMEs in the furniture industry, giving it the best possible base for its business operations.

The development proximity to the ECRL station which is only 8km away with a proposed inland port in the pipeline, help to support the key industries in the surrounding area.

Developer: MJD LAND SDN. BHD. (1251341-T), Subsidiary of B&G Capital Resources Berhad (308255-T) Level 13A, MCT Tower @ One City, Jalan USJ 25/1, 47650 Subang Jaya, Selangor. Tel: +603-5115 1118 | Fax: +603-5115 1116

03-5115 1118

Disclaimer: All information and items contained herein are subject to change, modification and substitution without notification (as may be require by the Authorities) on the developer’s consultants and cannot form part of any offer or contract. Whilst every care has been taken in providing this information, the developer cannot be held liable for any inaccuracy. All illustrations and pictures are example’s and artist’s impression only.

Malaysia Retailer Vol 10 No 4

Market Info

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SHOPBACK ShopBack is a leading Cashback platform that has revolutionised online shopping. Drawing inspiration from the idea that big things are powered by small wins, ShopBack is committed towards helping shoppers achieve personal victory with each shopping experience on the platform. Since its inception in 2014, ShopBack now serves 38 million users across 10 markets, including Malaysia, Singapore, Indonesia, the Philippines, Thailand, Taiwan and Australia.

In Malaysia, ShopBack collaborates with over 6,000 brands including Lazada, Shopee, Zalora, JD Sports, foodpanda, Agoda, Klook and other prominent brands.

With this, ShopBack is able to provide shoppers with holistic and rewarding online retail experience across a wide variety of categories including fashion, beauty, electronics, travel and more. ShopBack also empowers merchants by reaching out to new audiences and

achieving their business goals. In 2022, ShopBack offered the Buy Now, Pay Later (BNPL) feature known as ShopBack PayLater, providing customers with three zero-fee and interest-free instalment payments, thus giving customers the flexibility to shop smarter and enjoy a seamless shopping experience. Q

D’SPECIAL DAY DÉCOR, GIFT AND BALLOON D’Special Day Décor, Gift and Balloon promises a myriad of trendy and unique decorations, gifts and balloon ideas to brighten up various types of events and functions.

Offering exciting and party and function items, the company is a one-stop service specialist that supplies top quality products at affordable prices. The products are safe, non-toxic and easy to set up, making it the perfect solution to enliven special occasions. “’Home, Lifestyle & Celebration’ – we provide the most trendy, cosy and unique collections and decorations for all occasions such as birthdays, weddings, company events, performances, fairs, opening ceremonies and many more. Currently, we have five branches located in the Klang Valley. We have a dedicated team that is committed towards excellent customer service and product quality. We continuously update our products Malaysia Retailer Vol 10 No 4

and deliver our best services to customers. With all these, we always maintain affordable prices to attract more loyal customers,” says Amy Chang, Founder and Director.

D’Special Day has outlets in various malls across the Klang Valley such as Sunway Pyramid, Sunway Velocity Mall, Atria Shopping Gallery and The Starling Mall. Customers can also purchase D’Special Day’s unique products online, thus staying true to their vision and mission of ensuring that customers ‘Never Miss a Moment”. Q

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RENTALWORKS SDN BHD Founded in 2007, Rentalworks is a game-changer that is focused on making a positive impact on the world.

Providing customers with innovation and a seamless experience, Rentalworks’ Device-as-a-Service solutions empower customers in achieving their objectives. By strategically and sustainably managing technology, Rentalworks achieves its corporate goals in a responsible manner, reducing e-waste and promoting a holistic IT economy to create a sustainable future for everyone.

“At Rentalworks, our business model goes beyond Device-as-a-Service. Our vision is to help reshape the IT value chain to enable more circularity for a more sustainable future. Our aim is to empower businesses with more cost efficient and seamless solutions while adopting more sustainable and circular business models,

thus making a positive impact on our planet and communities,” Rentalworks is actively fostering a culture of responsible business practices that prioritises environmental sustainability, business efficiency, and social impact without compromising on any one component. Q

APPLE AUTO SDN BHD With more than 20 years’ experience in the solar film and car detailing industry, Apple Auto offers customers comprehensive distribution and installation of solutions for infrared protection for automotive, residential and commercial properties. The company drives innovative products and services that include providing customers with top-quality certified UV protection film in Malaysia.

Comprising a team of highly trained and expert professionals, Apple Auto is the preferred service provider for reputable brands in Malaysia namely AirAsia, BMW, Audi, Volkswagen and Mitsubishi, among others. Apple Auto is also the producer of Malaysia’s first photochromic film and the world’s health-based solar control film known as IONPRO. The company is committed to its vision of promoting better quality of life for everyone. Apple Auto is now synonymous Malaysia Retailer Vol 10 No 4

for being the world’s most innovative name in safety, security and sun control film products.

“As a member of MRCA, we are able to enhance Apple Auto’s visibility and credibility. Being a member of a reputable trade association will boost the company’s image and potentially increase business opportunities,” said Michelle Liew, Founder and CEO of Apple Auto.

Apple Auto is certified by Franchise Malaysia, SGS (Malaysia) and SIRIM QAS International. Q

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ASIANCE SDN BHD Asiance was launched in 2022 with the aim of connecting European and Southeast Asian businesses in the fields of construction, healthcare, manufacturing and services. The company’s key clients comprise French and Malaysian-owned businesses providing architectural services, project management, green and low-carbon building design, acoustic consultancy, cold chain logistics and utilities maintenance. Asiance is ever-ready to assist its customers with the setting up of new retail outlets or renovating/expanding existing outlets and many other services.

Germain Thomas, Founder and Director of Asiance, says, “We decided to join MRCA because we consider it the best platform in Malaysia to connect with all the retail and F&B chain owners and decision makers.”

Located in Kuala Lumpur, the company is also seeking Malaysian importers/distributors of high-end cosmetics. Multilinguist, well connected to relevant business networks, Asiance offers you professional and independent services. Q

Orbituary MADAM TEOH TAI CHOO MRCA is deeply saddened by the news of the passing of Dato’ Eddie Choon’s beloved mother, Madam Teoh Tai Choo.

Aged 94, Madam Teoh passed away peacefully on 5 April 2023.

Funeral services were held at Nirvana 2 followed by the burial ceremony at Fairy Park in Klang. MRCA expresses its heartfelt condolences to Dato’ Eddie and family.

Malaysia Retailer Vol 10 No 4