Malaysia Retailer I Vol 11 No 3 I 8 Gourmet

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Leon Goh, CEO of Gourmet Ingredients

SOBA Sucesss for MRCA

Franchise Expo Malaysia: Invest in Your Future

GOURMET INGREDIENTS: 15 YEARS OF FOOD BLENDS INNOVATIONS FOR F&B

Leon Goh, CEO of Gourmet Ingredients shares his 15-year odyssey of remarkable achievements, unwavering resilience, and groundbreaking innovations, that have made his company a winning brand in the local and international F&B arena.

With a 15-year journey encompassing remarkable achievements, resilience and innovation, Gourmet Ingredients is, today, a global food blends innovator. Armed with a strong commitment towards delivering natural and innovative products, Gourmet Ingredients offers uniquely crafted ingredients with superior taste and consistent quality. Today, the company operates in more than 5 export markets namely Singapore, Indonesia, Philippines, Cambodia and Vietnam. Gourmet Ingredients has more than 3,000 point-of-sale locations in Malaysia.

THE EARLY YEARS

In sharing about his decision to delve into the food business, Leon Goh explained that he started

out in his father’s business which involved the distribution of food products. However, he soon realised that was not his calling. He decided to explore a venture that put unique tastes into the mouths of customers. Leon added that when he started the business in 2009, there was much to learn and the various struggles he encountered ultimately taught him many valuable lessons.

Realising the challenges in existing products, Leon was motivated to create something new which culminated in powdered mixes. “When you are a creator or manufacturer, you make better things; and when you make better things society also moves. Today we create products so that people eat better; and when they eat better, they live better,” he added.

Gourmet Ingredients’ entry into

the food industry saw the company ride the donut trend, producing donut glaze that became a sensation. However, the glaze proved to be shelfunstable, leading to setbacks, product recalls and legal battles.

THE MAGIC OF TEXTURES AND UNIQUE TASTES

Amidst the challenges, Leon continued to strive for excellence. Much sweat and tears went into building the business, and after 5 years of hard work, Leon reaped the fruits of his labour. He explains that the 7th year of the business proved to be the magical year whereby he realised that texture in beverages had a certain unique appeal.

“We went on to develop products that incorporated this concept. Today, we have 6 categories of products – we started with ice

cream and went on to develop beverages, soup, creams and desserts,” he beams proudly.

To a question on his bestselling products, Leon points out, “Our bestseller is our beverage powders which make up 70% of our business, but next year soups will also take a prominent role.”

The birth of beverage premixes was a breakthrough. “Leveraging our texture expertise, we sculpted beverages that became synonymous with the term ‘Gourmet’. It was an instant hit, a testament to the value of market insights powered by data analytics,” Leon shares.

With everything said and done, today, Gourmet Ingredients stands as a testament to resilience and entrepreneurial spirit. With challenges and setbacks turned into badges of honour, Leon was inspired by new ideas and the many opportunities he saw in the market.

INNOVATION AMIDST A PANDEMIC

When the COVID-19 pandemic hit the world in 2020, much of the F&B industry was handicapped by lock downs and movement control orders. Amidst this major setback, Gourmet Ingredients chose to awaken its innovative spirit. “We pivoted, embracing agility and dynamism. The result was a pandemic-proof business model, engineered to cater to post-COVID consumer demands,” Leon says.

“We saw where the F&B industry hurt: a scarcity of skilled manpower, the need for deliveryfriendly products, minimal food wastage, and smarter storage. To address this, we became solution providers, crafting holistic menu solutions across main courses, bites, beverages, and desserts,” he adds.

Fuelled by the company’s visionary Research & Development team, this innovation proved that Gourmet Ingredients does not just create products but also crafts

“When you are a creator or manufacturer, you make better things; and when you make better things society also moves. Today we create products so that people eat better; and when they eat better, they live better.”

– Leon Goh (CEO) & Susan Tan (COO), Gourmet Ingredients

experiences. “We don’t just adapt to change; we drive it. Our goal is not just to succeed, but to inspire others to thrive. Gourmet Ingredients is where innovation is a way of life.” stresses Leon.

REMARKABLE GROWTH

Driven by a strong entrepreneurial spirit, Gourmet Ingredients has achieved a 50% year-over-year growth rate reflecting its position as pioneers of ingenious ingredients. The company’s defining feature is its unwavering dedication to developing proprietary technologybased formulations and groundbreaking premix products. “We are on a relentless quest to pioneer the next ‘big thing’ for our clients on a regional scale,” Leon points out.

Gourmet Ingredients’ reach extends far and wide, encompassing over 3,000 food retail outlets and point-of-sale locations in Malaysia, with an impressive 380 across the broader ASEAN region. This extensive market presence is supported by a robust financial framework, closely monitored through a comprehensive

dashboard, and underpinned by a sound balance sheet.

TOTAL FOOD MENU SOLUTIONS

In its quest for excellence and to offer only the best to customers, Gourmet Ingredients has embarked on a game-changing strategy to deliver Total Food Menu Solutions, which addresses the many challenges faced by F&B operators.

Leon explains that contrary to old school ways of giving customers a catalogue from which they can choose a solution that is close to their requirements, Gourmet Ingredients now offers customised food solutions.

In doing so, Leon expresses that firstly it is important to analyse and identify problem areas in the customer’s F&B business. Once this has been identified, the food solution that is designed is meant to not only address the problem in the business but to also enhance the offerings of the particular F&B business.

“Our creations are not just dishes; they are bespoke solutions,

meticulously designed for each client,” Leon shares. “The product is unique to that particular customer because it is a special innovation. Quality is consistent, there is wastecontrol and it optimises storage,” he stresses.

INTERNATIONAL PRESENCE

In spreading its wings across the international F&B landscape, Gourmet Ingredients participated in the 6th Malaysian International Retail & Franchise Exhibition (MIRF 2023). Against the backdrop of “Everyone Wins,” the company showcased its profile as a Global Food Blends Innovator, unveiling its menu solutions to potential franchise businesses from Malaysia and beyond. That’s not all – Gourmet Ingredients is also actively collaborating and forming partnerships as well as business relationships with the international business fraternity.

GIVING BACK TO SOCIETY

Seeking more than just success in dollars and cents, Gourmet Ingredients is also deep-rooted

in the commitment to ESG and sustainability. To drive this aspiration, the company is driven by its core values of Data-driven sustainability; CSR programmes; nurturing a greener tomorrow; governance with integrity; renewable energy; and, sustainable packaging.

TOP-NOTCH QUALITY STANDARDS

In its commitment to deliver unparalleled quality to customers, all Gourmet Ingredients’ products manufactured are halal-certified and accredited with ISO 22000:2018, HACCP MS1480:2019 and GMP MS1514:2022.

A PROMISING FUTURE

“We also aim to attain Mid-Tier Company (MTC) status by 2027, with a sales turnover of RM50 million,” shared Leon.

In achieving this, Gourmet Ingredients has set a strategy in place underpinned by a multifaceted approach. “We plan to expand our reach across ASEAN markets,

participating in exhibitions and trade shows guided by the Malaysian Consortium of Mid-Tier Companies (MCMTC) and the Malaysia Retail Chain Association (MRCA),” explains Leon.

“We will forge strategic partnerships and collaborations, establish overseas representative offices, and solidify our global presence,” he continued.

“In time to come we will have offices in Indonesia and Vietnam. We are focusing on these countries, because there is a sizeable domestic market,” Leon shares.

In speaking about Gourmet Ingredients’ participation in MRCA, Leon explains that being a member of the association helps the company to position itself as a thought leader and contribute to the growth of the association and its members. Leon also believes that building strong relationships within the MRCA and leveraging

its resources strategically can significantly enhance Gourmet Ingredients’ prospects for successful regional expansion. Aside from MRCA, Gourmet Ingredients is also a member of MCMTC. This provides Gourmet Ingredients with access to business networks and facilitates future collaboration among other mid-tier companies.

Looking ahead, Gourmet Ingredients’ commitment to innovation remains unwavering, a driving force aimed at empowering society to not just eat better but live better! ■

Mitraland’s Projects Elevate Urban Spaces

Mitraland Group’s new flagship projects – Pier8 and C180 –redefine urban living and commercial spaces.

outique developer

BMitraland Group: Where vibrant communities meet redefined urban living & commercial spaces – Pier8 & C180.

The projects – Pier8 and C180 – redefine both urban living and commercial spaces, focusing on creating value and crafting lifestyles.

CONTEMPORARY

Pier8, positioned within Gravit8’s vibrant community, brings a contemporary retail experience to the heart of Klang.

Drawing from the area’s rich maritime history, its architecture is a modern nod to Klang’s trading past, resembling a sleek ship. This unique development is

easily accessible and centrally located among four existing residential towers – Nordica, Ashino, Andaman and Adria, with two new residences – The Tresor and The Riva – enhanced by the scenic beauty of an 8-acre park with a lake.

This pet-friendly area offers peaceful waterfront views, emphasising Mitraland’s commitment to blending nature with urban living.

Pier8 serves a growing community of approximately 660,000 people within a 20-minute drive. It is not just a place for shopping but a lifestyle destination that meets the diverse needs of its visitors and tenants alike.

With 150,000 sq ft of space available for businesses, Pier8 houses key tenants such as

HeroMarket, Orbix International School, KFC, The Mustika Wedding Hall and Mr DIY, each contributing to Pier8’s unique blend of convenience, education and celebration, making it a perfect location for both established and emerging businesses.

INNOVATIVE

C180 in Cheras reflects Mitraland’s innovative vision for mixed-use developments, emerging as a bustling centre for both community engagement and business growth.

This commercial hub, with units ranging from 800 to 3,000 sq ft, offers a diverse mix of dining, retail and office spaces, creating a lively focal point for the local community and beyond.

It hosts a variety of tenants including Believe Fitness, Dynasty

Artist’s impression only.

Dragon Restaurant, Thai Hungry Mookata and Grill, Alif Bistro, Hollywood Café Coffee and Pastry, and Loudspeaker, offering an eclectic mix that is appealing to everyone. This lively centre is designed to invite people to connect, enjoy and enrich their lifestyles in a dynamic and inclusive environment.

CRAFTING LIFESTYLES

Since 1998, Mitraland Group has cemented its position as a boutique developer with distinction. Its

portfolio speaks volumes of its quality, innovation and impact. Its award-winning projects such as Kiara 1888, Cascades and 16 Quartz showcase its commitment to excellence, and Pier8 and C180 further this legacy.

Pier8, with its strategic location, pet-friendly Lakepark and residential mall concept, and C180, a mature mixed development at the heart of Cheras, exemplify Mitraland’s philosophy of “Crafting Lifestyles, Creating Values”.

These developments not only provide unique living and business opportunities but also contribute to thriving, sustainable communities. Explore Pier8 and C180, where convenience meets luxury and vibrant community life awaits.

Mitraland is offering a limited time leasing offer. Take advantage of these special leasing offers tailored to elevate your lifestyle and business needs.

Call 012-284 1111 or email leasing@mitraland.com.my. ■

Marrybrown Takes On Australia

The homegrown QSR brand has plans to open 30 restaurants across Victoria in the next five years.

Malaysian fried chicken

QSR brand Marrybrown is set to open its third restaurant in Melbourne Central early April, about a year after it opened its maiden store in the suburb of Burwood at the Burwood One Shopping Centre last May. Marrybrown Brimbanks opened last December.

According to CEO Dato’ Joshua Liew, the franchise agreement with its Australian F&B partner and master franchiser will see the company opening 30 restaurants across Victoria in the next five years.

Despite the competitive QSR landscape down under, Marrybrown, with its halal status, is considered a niche product in the country, and launching an average of six new outlets a year is an achievable feat.

ON A ROLL

At the opening of its first outlet in Australia last May, Liew said the company was thrilled at its successful launch.

“This momentous occasion aligns with our vision to introduce our globally-acclaimed brand to diverse communities, offering accessible and delightful dining experiences,” he said.

“Malaysia’s Minister of Domestic Trade and Cost of Living graced the grand opening, marking the beginning of an exciting journey for us,” he said.

Liew added that the company has also received franchise requests for Europe and Africa where it is looking to roll out more establishments in the near future. To date, Marrybrown has outlets in Tanzania and Sweden.

The brand currently serves

millions of customers in more than 500 restaurants across 16 countries.

ACHIEVEMENTS

The year 2023 was also a year of remarkable achievements as the company was honoured with several prestigious awards, namely the World Women Excellent Achievement Award, International Halal QSR Excellence Award and Halal International Business Excellence Awards 2022.

“We are humbled and grateful for these esteemed recognitions, which motivate us to continuously raise the bar and exceed expectations. These awards are a testament to the hard work, dedication and talent of every member of the Marrybrown family,” said Liew.

“At Marrybrown, our four-decade

journey of growth and success continues to propel us forward as we aim to double chain-wide sales in the next five years.

“This ambitious endeavour drives our commitment to open over 100 new restaurants, marking a significant milestone in our expansion strategy.”

NEW LOOK

Central to its growth is the company’s dedication to revamping the dining experience.

Marrybrown has big plans for an interior design overhaul introducing a contemporary ambiance complemented by new product photography, enhanced seating arrangements and an optimised service counter. This strategy promises an elevated and unforgettable dining experience for customers.

Not only are the exteriors being revamped. Marrybrown is also investing in a state-of-the-art computer-assisted food preparation system aiming to reduce service time, and ensure swift and efficient customer service.

The expansion plan also includes the introduction of Drivethru facilities, mobile ordering and self-service kiosks, emphasising their commitment to customer convenience.

THE BASICS

Also getting enhancements are its operations and training arm of the business. Marrybrown’s operational mission is to consistently deliver the highest quality, service, cleanliness and value daily, facilitated by sufficient and well-trained staff across all its restaurants.

Quality, Service, Cleanliness and

Value, or QSCV for short, are the fundamentals that Marrybrown’s success is built upon.

These values contribute to customer satisfaction through quality fresh food, swift and amiable service, inviting and clean restaurant environments, and meals that offer exceptional value.

“Training is top priority at Marrybrown because the success of the company depends on our team’s product knowledge and speed, accuracy in performing their SOP by dedication, well-trained people and uniform operations from restaurant to restaurant.

“Through teamwork and a vibrant atmosphere, we strive to elevate the speed of service and overall QSCV standards, amplifying Marrybrown’s brand image and instilling customer confidence,” said Liew. ■

SOBA Success for MRCA Members

Four MRCA members clinched prestigious awards at the Star Outstanding Business Awards 2023 held in March.

The 14th instalment of the Star Outstanding Business Awards (SOBA) took place in early March. Some 122 awardees were honoured, including MRCA members Wilstech Sdn Bhd, an IT solutions company; Kanika, a premium frozen food supplier; City Coin Laundry Sdn Bhd, the operator of the self-service coin laundry LaundryBar; and Empire Sushi, the largest sushi chain store in Malaysia.

Wilstech Sdn Bhd secured Bronze in Best Brand, Best in Marketing and Best Use of Technology. Its outstanding achievement was mirrored CEO Wilson Low, who clinched the Silver award for Best Male Entrepreneur of the Year.

Meanwhile, Kanika was the Platinum winner for the category

e-Retail. Last year, it clinched the Platinum award for the Best Brand at the same awards event.

City Coin Laundry Sdn Bhd emerged the Silver winner in the category of Best in Retail while Empire Sushi won Best in Retail (Platinum), Best Halal Product/Service (Platinum), Young Entrepreneur Of The Year (Par Excellence Achievement), Best in Marketing (Gold), Best in CSR (Gold) and Best Employer (Silver).

STRIVING FOR EXCELLENCE

MRCA President Dato Sharan Valiram congratulated the winners on their achievement. He said their dedication and excellence exemplify the highest standards of the association.

“We are proud to have you in our association and look forward

to your continued success,” he said addressing the winners.

“Your dedication, innovation and unwavering commitment to excellence have not only brought honour to our association but also exemplified the highest standards of business success.

“Let us continue to strive for excellence and inspire one another towards even greater heights of success. May your success inspire many more achievements in the future.”

CELEBRATING MSMES

Entrepreneur and Cooperatives

Development Minister Datuk Ewon Benedick described the awards organised by the Star Media Group in partnership with leading corporations as a prestigious programme that

recognises and celebrates the exceptional contributions of micro, small and medium enterprises (MSMEs) to the Malaysian economy, The Star reported.

“For 14 years, SOBA has recognised some of the most successful enterprises and built a community for the

MSMEs to promote the spirit of entrepreneurship, nurture businesses to compete in the next level and encourage knowledge sharing among its alumni.

“SOBA has recognised more than 400 entrepreneurs and businesses for their outstanding contributions to the economy. Entrepreneurs

and MSMEs have always been the backbone of Malaysia’s economy.

“Since independence, our forefathers had strived to build this nation through hard work and persistence,” Ewon said in his speech at the SOBA 2023 Gala Night at One World Hotel in Petaling Jaya. ■

Trending with TikTok

Armed with trends and opportunity for the Ramadhan-Raya journey, TikTok users were geared up for the festive season.

In recent years, TikTok has emerged as a valuable social media marketing tool. More than 2 billion people around the world sing, dance and shop on the social media platform. Not only are the number of users on TikTok increasing but the amount of time users spend on the app is also increasing.

According to whatsthebigdata. com, an average TikTok user spends more than 1.5 hours each day on the video sharing app. The app also

records the highest engagement rate per post compared to other social media apps such as Instagram, Facebook and YouTube.

As such, the workshop “Celebrate Ramadhan with TikTok: How to drive sales for your business” held in partnership with MRCA and e-Commerce Ninja early this year, was timely.

Participants learned new tips and tricks on advertising and posting on TikTok. They also had the opportunity to sign up for a free TikTok Ads Manager account,

apply for the USD150 cashback programme and receive the Ramadhan Starter Kit.

POPULAR

The workshop drew more than 50 participants who were eager to learn about business opportunities and trends during the Ramadhan month and post-Raya.

Each presenter dived deep into the trends and opportunities during Ramadhan, including a session on driving sales and growth for businesses with TikTok Ads, and the

type of content, content creation and video ideas for Ramadhan.

Of immense value was the sessions on best practices of liveselling on TikTok Shop and how users can set up their business for success using TikTok Ads Manager.

Participants also gathered much information and knowledge, thanks to case study examples and a panel discussion with Charms Cosmetics.

“We’re in the age of content by the community and for the community. Content grows commerce,” the participants heard.

LEADING APP

Why Ramadhan on TikTok? Last year, seven in 10 Malaysians turned to TikTok during Raya – 76% to find inspiration for Hari Raya, 59% to stay updated with the latest news and trends

According to e-Commerce Ninja, a TikTok Shop partner, some 73% of users agree the platform has

entertaining and trending content, 76% say the platform celebrates creativity and culture, while 77% agree the platform is culturally relevant.

“Our TikTok Community embraces Ramadhan to Raya. Starting from pre-Ramadhan to during Ramadhan, Raya preparation, Hari Raya and post-Raya.”

In explaining about TikTok Shop, participants learned that it is a fullservice e-commerce solution that enables merchants to sell directly through their TikTok account. The TikTok Shop sales tools feature brand store page, LIVE shop, TikTok Videos and creator affiliated.

The TikTok Shopping Centre, meanwhile, include homepage banner, flagship or brand store, new customer zone, flash sales and LIVE feature and search highlight feature.

FRANCHISE EXPO

At the same event, participants also

gathered details about the annual Franchise Expo Malaysia which will be held on July 11-13, 2024, at the KL Convention Centre.

Organised by the MRCA, MRCA General Manager Simon Wong said the event is expected to see 243 exhibitors, 15,000 visitors and 486 booths at Halls 1-5.

Franchise Expo Malaysia gives participants the opportunity to meet face-to-face with thousands of potential franchisees or business partners eager to own their own business.

Last year, the event attracted RM120 million in investments from 200 exhibitors and 400 booths. More than 100 franchise deals were secured at the event largely for F&B businesses.

As with last year, MRCA is confident that the Expo will play a significant role in revitalising the country’s economy through the development and growth of the franchise sector. ■

Chap Goh Mei Cheer for KLWC

KL Wellness City also celebrated significant construction milestones achieved since its launch last June.

KL Wellness City (KLWC), a pioneering force in integrated healthcare and wellness, marked a triumphant celebration of the Chap Goh Mei Festival, showcasing remarkable achievements and significant milestones attained since its grand launch last June.

Graced by esteemed guests including Tourism Malaysia Director General Dato’ Dr Ammar Abdul Ghapar and Seputeh MP Teresa Kok, the event defined the unity and harmony of the team at KL Wellness City as well as its commitment to setting new standards in healthcare and wellness.

The organisers also took the opportunity to update guests on the healthcare facility’s construction milestones.

The completion of earthwork, piling and substructure works at both the KL International Hospital and The Nobel Healthcare Park (Plot 1) stands as a testament to the unwavering dedication of the KL Wellness City team. These milestones underscore the commitment to delivering worldclass healthcare services.

CAPTIVATING

KLWC’s celebration of Chap Goh Mei witnessed a myriad of unique performances, enriching the cultural tapestry of the event. The Acrobatic Lion Dance, a symbol of courage and strength, captivated the audience with its mesmerising choreography and vibrant display of colours.

The Chinese Cultural Costume Catwalk showcased the elegance of the Cheongsam and the Chinese

Hanfu, celebrated the rich heritage and diversity of Chinese culture.

Additionally, KL Wellness City’s staff presented a candid and spirited dragon dance performance comprising eight performers, namely KLWC Branding, Sales and Marketing Director Dato’ Sri Dr Vincent Tiew, Muhamad Haiqal, Zulhilmi, Winnie Tham, Fion Ku, Jaeax Choo, Jiunn Shyong and Ivy Tan.

The dragon dance embodied the harmony and diversity within the KLWC’s team, reflecting its commitment to inclusivity and collaboration.

“Dragon dance represents unity and resilience, mirroring our commitment to working cohesively towards our company mission and vision,” said Dr Vincent.

“At KL Wellness City, we draw inspiration from these cultural

traditions to foster a supportive environment where every team member contributes to our shared goals with determination and spirit.”

GRATITUDE

Dr Vincent also expressed gratitude for the unwavering support of distinguished guests of honour, partners and members of the media.

He emphasised KL Wellness City’s commitment to environmental sustainability, pledging to create a hospital environment that reflects technological advancement and delivering world-class healthcare services.

In January, KLWC launched the Blooming Dragon Year, which saw vibrant festivities, cultural performances and engaging

workshops captivating over 5,000 visitors. As it enters the Blooming Dragon Year, optimism prevails for the future of healthcare and wellness.

360 WELLNESS

With a firm dedication to innovation, sustainability and patient-centric care, KL Wellness City Sdn Bhd, the master township developer, believes it is poised to lead the way in integrated healthcare and wellness in Malaysia and beyond, and undoubtedly propel KLWC to unprecedented heights of success.

At the forefront of wellness and healthcare, the company is the first in Southeast Asia to cultivate a lifestyle fully integrated with healthcare.

Pioneering a comprehensive ecosystem embodying healthcare and wellness living, KL Wellness City’s concept is uniquely modelled by its commitment to redefining, strengthening and broadening its experience of health and quality of life.

“Since its inception, KL Wellness City has been dedicated to reshaping the landscape of healthcare and wellness, embodying innovation, sustainability and patient-centric care.

“With the support of esteemed guests, partners and the media, KLWC looks forward to continuing its journey towards excellence and prosperity in the years to come,” said the company in a press statement.

Sharing in this vision of building

a 360-degree wellness hub, the KL Wellness City community boasts The International Tertiary Hospital, Medical Suites, innovation laboratories, clinical R&D facilities, healthcare company office towers, a retirement resort, a Healthcare Hub, wellness-centric serviced apartments, a fitness-based Central Park, and more.

Serving as a healthcare nexus, these pivotal elements collectively render KL Wellness City the ultimate one-stop oasis for the body and the mind. Each component of this township is carefully conceptualised to excel both independently and collectively as a part of the community’s integrated ecosystem encompassing medical care, healthcare, wellness and fitness. ■

Enliven Retreat Breaks Barriers

The two-day programme discussed issues women face and equipped them with ways to overcome them.

More than 100 women signed up and attended a two-day retreat called Enliven Women, the first ever transformation retreat designed to uplift women from all walks of life.

There were women from the B40 community from the Nicol David Organisation (NDO) and social enterprise Thrive Well as well as young working mums, stay-at-home mums, and entrepreneurs.

The two-day retreat, held at Komune Living and Wellness in conjunction with this year’s International Women’s Day theme – ‘Invest in Women: Accelerate Progress’, saw workshops on Lifewheel, Personal Vision, Overcoming Childhood Trauma, Empowering Mindset for Personal Growth, a yoga session and practising gratitude.

EMPOWERING WOMEN

Officiated by Women, Family and Community Development Minister

Dato’ Sri Hajah Nancy Shukri, the event’s main aim was to address the issues of pressure and mental health affecting women today.

In her speech, Nancy emphasised the ministry’s initiatives in empowering women, especially in terms of legislation and obtaining counselling services from government agencies that support gender equality issues.

She called on society to increase efforts to empower women for the betterment of society and to contribute to the development of Malaysia Madani. She also highlighted the importance of addressing “mental wellbeing and spiritual wellness, especially since Covid-19 intensified work pressures and care responsibilities”.

“Programmes like this are a necessity in society in order to combat stress, mental fatigue and emotion dysregulation,” she said.

WALK IN THE PARK

Both Nancy and Enliven Women

Founder Caleen Chua Yen Keng then took questions and addressed the importance of women stepping up in leadership, building selfesteem, improving personal skills, cultivating resilience and practising self-love.

The minister also mentioned the important role all women, especially mothers play in society by instilling positive values in their homes. Through this, the younger generation will grow into citizens with good values and contribute to a better world.

Next on the programme was a mindfulness walk around Taman Tasik Titiwangsa. Caleen led the group in this 10-minute silent walk involving all the attendees, who were encouraged to be fully present in the moment engaging all their five senses.

LASTING IMPACT

The retreat created a lasting impact on all the attendees, who shared at the end of the event, that they felt

a renewed zest to live better and happier lives. They were grateful for the many lessons they learned that weekend.

Many saw breakthroughs especially from their past limiting beliefs and have pledged to work towards higher goals.

Datuk Nicol David’s sharing, in particular, on her determination to become the world number 1 squash player, her family’s support and overcoming her own limiting beliefs to create the NDO with co-founder Mariana de Reyes was inspiring.

“It reinforced the importance of having an empowering mindset and setting a clear personal vision,” said Caleen, who believes that having an empowered mindset, inner positive energy and tranquillity or calmness are skills that can be learned.

She said that the way women came together and volunteered their time to make this event impactful and successful was remarkable.

“We had incredible support from the Ministry and our corporate partners. Truly, when both the government and private sector collaborate, we are able to create an amazing impact in the lives of women. I could not have imagined that so many would say ‘Yes’ to be part of this vision,” she said. ■

Franchise Expo Malaysia: Invest In Your Future

The expo is set to make a grand debut in July 2024, hosting more than 400 booths and a series of insightful talks to enlighten business owners of the current landscape.

In February 2024, MRCA hosted a Business Preview session for Franchise Expo Malaysia (FEM) at the KL Wellness City Gallery in Bukit Jalil. FEM Is a significant segment of MRCA and reflects the association’s dedication to fostering growth and innovation. Serving as a platform for industry players, it drives expansion and development, in alignment with MRCA’s commitment to propelling

the sector to new heights under its leadership. Formerly known as Malaysia International Retail and Franchise Expo (MIRF), the expo has grown exponentially from 230 booths in 2016 to 420 in 2023.

At Business Preview session, Terry Tay, Organising Chairperson FEM 2024 and MRCA council member welcome the guests and members to the event which the largest and most prestigious expo in Malaysia. He said that it

is the most differential expo and a platform for business owners to expand their network. He continued that there is always something good for everyone to explore regardless of their business focus. Terry shared that the event offered business owners the opportunity to engage and listen to international speakers providing valuable business insights to propel their businesses to greater heights.

Dato Sharan Valiram, President,

said that FEM has grown in leaps and bounds over the last two years, and has been a great success. He encouraged more participation in the expo and urged business owners to capitalise on this international event to grow their businesses.

Dato Leo Bin explained that FEM is the brainchild of Dato Liaw Choon Liang, former MRCA President. He encouraged members to actively participate in this event and to form business relationships and collaborations with fellow business leaders.

FEM is set to open its doors in July 2024 and will feature an exhibition as well as a Retail Conference which is expected to draw an attendance of 400 retail industry players. The conference will provide valuable insights to business owners on the topic of Post Pandemic Retail: Challenges and Transformation featuring two reputable speakers, namely Song Hoi See, Chaiman of Plaza Premium Group and Kelly Umberfield, TikTok Country Lead. Song will be sharing on how Plaza Premium Lounge bounced back from a USD$100

million loss after the pandemic; while Kelly will talk about the RM1.2million sales that TikTok is able to garner in just 3 minutes, as well as how it is done.

A panel discussion session will also be held to address interesting topics on strategies used by F&B players to counters global sentiments, the challenges and transformation of brick & mortar retail; and, how to multiply one’s business through franchising.

As part of its commitment to drive progress in the retail industry, FEM has secured the support and partnership of the government thus enabling exhibitors to leverage on MATRADE grants, further enhancing the event’s impact on the franchise industry.

FEM continued to partner and lobby industry associations, and government bodies to create a dynamic ecosystem that fosters growth and innovation in the franchise sector.

The expo will also feature a Networking Dinner Night with an expected turnout of 500 guests amidst a vibrant and convivial atmosphere – the perfect setting to form strategic industry connections. ■

e-Beauty Group Ushers In The Dragon Year with A Blast

e-Beauty Group hosted an exhilarating Chinese New Year dinner at the Dynasty Dragon Seafood Restaurant at IOI Mall, Puchong in February. E-Beauty is a prominent manufacturer and supplier of professional beauty products in Malaysia since the 1990s.

The company has an internationally recognised and one of the best Standard of GMP Manufacturing Facilities in Malaysia, producing a full range of top quality professional salon care products. The company was established by Dr Zhang, surgeon and medical cosmetologist from China, along with Karen Qu, a graduate from Switzerland CIDESCO.

Dr Zhang and Karen warmly welcomed guests and business associates to the dinner. The event saw close to 100 guests and business associates gather to celebrate this auspicious festive. The night featured renowned celebrity Amber Chia as e-Beauty’s ambassador. Guests were treated to an exciting night of vibrant music, networking amidst a fabulous spread of food. ■

Malaysia Airports Hosts Joyful Connections

Malaysia Airports and Kraftangan Malaysia showcase Malaysia’s vibrant textiles heritage in a collaborative Raya festive campaign.

For the first time, Malaysia Airports collaborates with Kraftangan Malaysia to promote the rich cultural heritage of Malaysia through textiles.

Themed Jalinan Aidilfitri: Pesona Kraf Tekstil, this campaign celebrates the vibrant and timeless beauty of local textiles such as batik, songket and tenun by local artisans, offering a captivating journey into the heart and soul of Malaysia.

The campaign, in conjunction with Hari Raya Aidilfitri, ends on 15 May 2024. It spans across all international airports in Malaysia, in line with the company’s brand promise of Hosting Joyful Connections or Menjalin Hubungan Ceria.

TRADITIONAL HOUSE

At KLIA Terminal 1, visitors are greeted by the captivating centrepiece attraction, Rumah Kampung Limas.

Standing proudly at 24-ft tall within the Departure Hall at Level

5, this masterpiece is meticulously built and crafted by renowned master builder Masadan Mohsin.

Stepping into this traditional setting, visitors are enveloped in the beauty of Malaysian textiles adorning every corner of the house, from tablecloths to cushion covers and other textile-based decorative pieces, offering an immersion into Malaysia’s vibrant cultural tapestry.

Beneath the house is a spacious batik canting station, for visitors to engage in the art of colouring batik pieces.

Visitors can also immerse themselves in the tranquil kampung ambiance surrounding Rumah Kampung Limas, with the yard featuring a garden pergola with traditional songket weaving tools.

Here, they can witness the intricate process of songket production and learn about its weaving techniques. Each designated area features a QR code for visitors to

scan and experience the captivating sight of wau batik soaring against an airport backdrop.

RICH HERITAGE

Malaysia Airports hopes that both local and international travellers will join them in celebrating the heritage of Malaysia through textiles.

Malaysia Airports Commercial Services Senior General Manager Hani Ezra Hussin said the production of these textiles involves intricate craftsmanship passed down through generations. The fabrics are meticulously created by skilled artisans using traditional techniques.

“Malaysia Airports is proud to be carrying and showcasing Malaysia’s rich heritage of craftsmanship. As part of our commercial reset strategy, we are focused on ensuring more joyful experiences for our visitors, and we hope they enjoy such beautiful artwork in KLIA,” she explained. ■

Ruman Kampung Limas is situated in KLIA 1.

Travellers and shoppers can get a glimpse of Malaysia’s traditional weaving process.

Locally designed textiles such as batik, songket and tenun promotes Malaysia’s culture during Jalinan Aidilfitri.

Souk-Style Raya Campaign at Sunway Malls

Themed Gaya Riang Raya, its five shopping centres feature a modern take on a timeless celebration.

Gaya Riang Raya –Sunway Malls’ 2024 Aidilfitri theme - was launched in a bustling Souk setting at Sunway Putra Mall, where colourful bazaars and vibrant fabrics fill the mall’s main concourse creating a lively, festive atmosphere.

The launch event saw tasteful artwork delivered through a theatrical performance. The evening closed with Sunway Mall’s annual buka puasa session which feted representatives and senior management from Sunway Malls as well as invited guests such as mall partners and media guests.

VIBRANT RAYA

Shoppers can find the same vibrance and participate in a variety of cultural and fun activities in all its malls, with each mall offering unique interactive experiences, ensuring that every visit is filled with memorable moments.

Sunway Pyramid, for example, spots the Gaya Photo Booth, where shoppers could capture vibrant snapshots of their time at the mall and take home a printed souvenir. Sunway Velocity Mall, meanwhile, features interactive lighting at their main atrium, adding an extra dimension of fun to the shopping experience.

At Sunway Putra Mall, a clay exhibition within an experiential tunnel showcases handmade clay artworks by Touch of Clay. Sunway Big Box Retail Park introduces visitors to the Sensory Gaya Lava Land, an immersive and autism-friendly experience sure to engage all the senses.

JOYOUS CELEBRATION

See artwork by local artists come to live in the malls’ decoration and redemption items, to top-tier facilities, amenities and customer care that turns any ordinary shopping experience into one worth remembering. During Ramadan, the malls also featured activities and projects centring around the community.

“We are paying tribute to life as a kaleidoscope of exhilarating colours and breathtaking adventures. That is essentially what Sunway Malls’ Gaya Riang Raya is all about – a joyous and boisterous festive celebration that we all know and love,” said Sunway Malls and Theme Parks CEO Chan Hoi Choy at the launch event. These programme and activities,

which are offered until April 22, are curated with families in mind. From handicraft workshops to eye-catching performances, there are ample opportunities for shoppers to bond with their loved ones and create lasting memories together.

MAKING MEMORIES

Every mall will offer unique redemption items for its shoppers, featuring an exclusive Gaya Raya Packet Set design series by artist Nas Suha at all Sunway Malls, as well as personalised canisters and tiffin carriers at Sunway Putra Mall, Getha travel sets at Sunway Pyramid and other exciting rewards from Sunway Velocity Mall, Sunway Carnival Mall and Sunway Big Box Retail Park too.

Additionally, Sunway Super App members can earn 30x points for their festive season shopping, adding even more value to their experience at any Sunway mall.

Buka Puasa at Sunway Malls throughout the Ramadan season, with lots of local and international eateries and offers as well as wellkept amenities to make shopping a family-friendly and autism-friendly experience for all. ■

HOME+ BY MK PERWAJA

Established in 2016, Home+ is a signature brand by MK Perwaja Sdn Bhd, offering a one-stop smart home provider. Striving to provide families in Southeast Asia with the best in home security systems, Home+ products include smart door locks. Starting with the main door lock, Home+ smart door lock is the next generation digital locking system that allows one to access their home by the touch of a button. Today, Home+ is a leading pioneer of smart gadgets in green energy systems, smart home, smart community and hotel systems. Home+ is committed to providing the best in innovative products and services to ensure quality of life and peace of mind. Armed with a progressive mindset, Home+ continues to drive innovation, product development and smart security systems to make everyday living convenient and stress-free.

Home+ is the brainchild of Chew Cheng Yen, the founder of MK Perwaja – an innovative and

ADYEN – DELIVERING INNOVATIVE PAYMENT SOLUTIONS

Adyen is the only provider that delivers end-to-end financial technology solution for the online and offline channels based off a single platform. We are directly connected to Visa, Mastercard and all key local and global payment methods such as FPX Online Banking, DuitNow, Alipay, and WeChat Pay.

As a result, we offer our customers a single view of the shopper across all channels. We make it easy to facilitate in-store and online payments, while gathering incredibly rich shopper data insights into buyer behavior on a global scale. We unshackle retailers from the complexity of managing multiple solutions. Bringing all the advantages of e-Commerce to the in-store experience.

technologically savvy entrepreneur who explored resources in China to deliver smart home security technology. “I believe we are stronger when we listen and learn, and get smarter when we share,” says Chew, in emphasising Home+ commitment towards excellence.

The Home+ brand has achieved several awards including the Consumers’ Recommended Award 2019 – 2020, Product Liability Insurance covered by MPI Generali, the 19th Asia Pacific International Honesty Book of Records 2022 – Honesty Enterprise and Book of the TOP, Asia Pacific Top Excellence Brand (EE) 2022-2024. For more information on Home+, visit www.homeplus2u.com. ■

driven decisions, our single platform and in-house built risk assessment leads to higher authorization rates, allowing more rightful payments to pass through. For large enterprise companies such as Grab, Lululemon, Sephora or Zalora even a small increase in accepted payments adds up to a huge difference in revenue.

Next to providing shoppers with a seamless payment experience, and enabling our merchants to make data-

“We are here to help unlock our customers’ potential across markets and local payment preferences, and we are delighted to join MRCA to strengthen our understanding of retailers’ needs in Malaysia.” Soon Yean Lee, Country Manager, Malaysia, Adyen. ■

TURN CLOUD TECHNOLOGY SERVICE (M)

SDN BHD

Turn Cloud is a Taiwan-based software company that is a practitioner and enabler of digital transformation in the retail and real estate industries.

The company pioneers Online Merge Offline technology (OMO) and leverages FinTech, RetailTech and MarTech to deliver innovative retail solutions.

Turn Cloud has an illustrious portfolio that includes working with renowned brands such as Shin Kong Mitsukoshi, AEON Mall, Mitsui Outlet, Far Eastern department store and Carrefour, among others.

The company is strategically located in Kuala Lumpur’s central business hub (BBCC). Turn Cloud has a strong portfolio in Southeast Asia and supports iconic brands such as Eslite Malaysia (The Starhill), Malaysia

Mitsui Lalaport and Aeon Mall (SEA). Operating across Taiwan, China, Japan and SEA, Turn Cloud forges strategic partnerships with other global systems integrator companies such as Hitachi Solutions and VINX. The company successfully carried out an IPO on TPEx Market (6870. TW) in 2023 underscoring its leadership in transformation and driving businesses into the future with innovative digital solutions. For more information on Turn Cloud, visit www.turn2cloud.com. ■

MDEC Empowers Malaysians with eUsahawan and Gig Fest

Leveraging on digitalisation to create a robust economy.

Usahawan and Gig Fest made a grand debut for the first time at the Kuala Lumpur Convention Centre in February this year. Organised by Malaysia Digital Economy Corporation (MDEC), the nation’s lead digital economy agency under the purview of the Ministry of Digital, the event was officiated by the Minister of Digital, YB Gobind Singh Deo. Aimed at serving as a platform to showcase the achievements of the eUsahawan and Global Online Workforce (GLOW) programmes, this event is a key driver of a more inclusive digital economy.

Themed “The Opportunity is Here”, eUsahawan and Gig Fest is aimed at cultivating a robust digitally driven business environment in Malaysia as well as equipping individuals, graduates and micro, small and medium enterprises (MSMEs) with the necessary skills to thrive in the digital economy. Investors, entrepreneurs, startups, gig economy workers, and digital professionals had the opportunity to gain valuable insights on how to leverage on digital technologies to create income streams, sell and promote products, find jobs and reach out to a wider market.

Thus far, since its inception in 2015, eUsahawan has created significant impact by successfully upskilling more than 560,000 entrepreneurs across the country. This initiative has also been able to generate cumulative sales exceeding RM1.24 billion. Apart from training programmes, eUsahawan modules are now integrated into more than

35 tertiary education institutions and Technical and Vocational Education and Training (TVET) institutions. Today, eUsahawan plays a key role in achieving the aspirations of the National E-Commerce Strategic Roadmap, Malaysia Digital Economy Blueprint, and Industry4WRD.

In the pipeline in 2024, MDEC plans to train 30,000 SMEs, tertiary and TVET students, with a sales target of RM35million. In addition to that, in an effort to provide local entrepreneurs with more digital marketing techniques, eUsahawan will set up 100 new hubs across the country.

As MDEC continues to turn the wheel of entrepreneurial success, MDEC’s GLOW programme, which was introduced in 2016, has helped more than 100,000 participants

across Malaysia to increase their income, enhance their skills and knowledge so that they can thrive in the digital economy. This programme has been especially helpful in providing hope for unemployed graduates and those who have lost their jobs or those experiencing salary cuts.

Another programme that has created waves is the High-Value Gig Digital Freelance programme which was entrusted to MDEC by the Ministry of Higher Education (MoHE) in collaboration with Universiti Kebangsaan Malaysia (UKM) under the Career Advancement Programme (KPT-CAP). This programme is aimed at training 5,000 tertiary students by providing digital skills so that they can enter high-value job fields on regional gig job platforms. ■

Niro Ceramic Gets Kids Involved In Tile Painting

Niro Ceramic Group, a leader in the Malaysian tile industry, celebrated the season of giving with an initiative that promotes creativity among children.

In collaboration with Kindyland Tropicana, Niro Ceramic Group hosted an inspiring tile painting workshop for kindergarteners as part of its commitment to community engagement initiatives.

The primary focus of this workshop is to ignite the sparks of creativity among young minds through this innovative collaboration with Kindyland Tropicana.

Held at Kindyland Tropicana Golf, the workshop invited the kindergarten children to immerse themselves in the world of tile painting, providing them with a platform to express their creative inclinations vital for their holistic development.

ART WORKSHOP

As people worldwide celebrated the season of giving and togetherness, the company took the opportunity to nurture young lives through its workshop, aligning with its broader goal of positively impacting the local community through meaningful initiatives.

Niro Ceramic Group Managing Director Ian Kok expressed his enthusiasm for this festive initiative and the opportunity to work with children.

“At Niro Ceramic Group, we firmly believe that nurturing creativity from a young age and fostering community connections are essential building blocks for a brighter future,” he said.

“With this workshop, we hope to

encourage the exploration of artistic expression among our youngest community members during this joyful Christmas season.”

The tile painting workshop was a resounding success, with children enthusiastically adorning the tiles and letting their creativity flow.

The activity not only instilled a sense of accomplishment but also encouraged teamwork and camaraderie among the students, mirroring the spirit of unity and giving that defines the tradition of Christmas.

3D INNOVATION

On its home front, Niro Ceramic has also taken a step in a creative direction. Seeing the challenges faced by homeowners when shopping for materials in a traditional showroom, the company revolutionised the process with an innovative showroom.

Called the Creative Lab, it is a digitalised concept of providing customers with their dream home designs in 3D before making their purchase.

Niro Ceramic offers a variety of products, from porcelain and ceramic tiles under the brand names of Niro Granite, Zirconio, and Portino to glass mosaics by Muzze Da, as well as bathroom sanitaryware by Orin.

Founded in 1979 as a tile industry pioneer producing homogeneous tiles in Switzerland, the company’s rapid growth in the Asian markets has led to the establishment of Niro Ceramic Malaysia in 1988. It later expanded to Indonesia, China, Vietnam, Spain, India and the Philippines.

Over the years, Niro Ceramic Group has preserved the Swiss heritage of delivering high-quality products and services to its customers. ■

KLWC-Project Umbrella Initiative Advances Mental Health

Project Umbrella hopes to address the mental health challenges prevalent in Malaysia, where 29% of the population is affected by mental health issues.

KL Wellness City (KLWC) is proud to announce its partnership with Project Umbrella’s visionary initiative called Re-Mind. The leading advocate for holistic well-being and innovation in healthcare also announced the commencement of the 100 Days Transformation Marathon campaign.

Project Umbrella aims to make a difference in the lives of 10 million people by 2030. Re-Mind

is its groundbreaking initiative spearheaded by Dr Jest Wong, while the 100 Days Transformation Marathon campaign is initiated by training and coaching consultant Camillia Siaw.

Project Umbrella’s Re-Mind app utilises advanced AI voice biomarker technology, employing AI deep learning to detect various mental health conditions by analysing voice patterns and linguistic cues.

Notably, this innovative

technology not only identifies these issues but also offers personalised suggestions and solutions.

With patented technology and a closed-source approach, Re-Mind ensures quality and facilitates ongoing development.

Ultimately, the project seeks to enhance mental well-being, reduce the societal burden of untreated mental health problems and promote stability and prosperity in Malaysia and beyond.

INTERVENTION

The 100 Days Transformation Marathon campaign integrates an intervention from Re-Mind apps with the introduction of the 10 Steps Wheel of Wellness.

This holistic approach encompasses physical wellness, career wellness, spiritual wellness, intellectual wellness, relationship wellness, recreation wellness, environmental wellness, social wellness, financial wellness and mental wellness, aiming to achieve wellness as a whole and contribute to a healthy and happy living mind.

The programme’s participants will embark on a journey towards holistic well-being, guided by the 10 Steps Wheel of Wellness.

BALANCED LIFE

Throughout the 100 days, they will engage in various activities, workshops and challenges tailored to each dimension of wellness with the support of the Re-Mind apps and expert guidance. The goal is to cultivate positive habits, foster personal growth and achieve a balanced and fulfilling life.

This resonates with KLWC’s goal of promoting holistic wellness and its mission, which is deeply rooted in mental health awareness, making this collaboration a natural extension of its commitment to improving the lives of individuals within the community and beyond.

In addition to serving as a venue sponsor for the 100 Days Transformation Marathon programme, KLWC will actively promote the Re-Mind initiative and the campaign through its extensive network and outreach programmes.

Leveraging its influence and expertise in the health and wellness sector, KLWC will collaborate with local communities, businesses and healthcare professionals to raise awareness about mental health

issues and the importance of holistic well-being.

By engaging in strategic partnerships and advocacy efforts, KLWC aims to create a supportive environment that empowers individuals to prioritise their mental health and lead fulfilling lives.

HOLISTIC WELLNESS

This commitment to community engagement and education reflects KLWC’s dedication in advancing holistic wellness practices and fostering a culture of well-being in Malaysia and beyond.

KLWC Branding, Sales and Marketing Director Dato’ Sri Dr

Vincent Tiew said this movement is supported by the holistic healthcare provider and represented by as a collaborating partnership, aligning with the concept of how KLWC is built.

Tiew expressed gratitude for the unwavering support of distinguished partner Dr Jess Wong and members of the media.

At the launch event, Tiew also emphasised KLWC’s commitment to environmental sustainability, pledging to create a township environment that reflects technological advancement and delivering world-class healthcare services. ■

King: Be More Careful in Managing Company Affairs

His Majesty Sultan Ibrahim, the King of Malaysia, decreed to the public to remain calm.

His Majesty Sultan Ibrahim, King of Malaysia, granted an audience to the top management of KK Supermart and Superstore Sdn Bhd led by Founder and Executive Chairman Datuk Seri Dr Chai Kee Kan, KK Group Corporate Advisory Board Member Muhamad Haikal Daniel Khairal Abidin and General Manager Tee Kok Hiem.

Dr Chai explained about the printing of the name of “Allah” on socks, humbly apologising for the unintentional incident, which recently became viral over social

media. During the 15-minute audience at Istana Negara, Dr Chai sought His Majesty’s forgiveness for the sale of the socks with the word “Allah” printed on them.

His Majesty advised the top management to be more careful in managing the company’s affairs and to supervise each department in the company well so that sensitive issues like this do not recur.

His Majesty also expressed concern about the actions of some individuals who indirectly caused public unrest, which could endanger the lives of others. His Majesty

ADVERTISE YOUR BUSINESS IN THE OFFICIAL PUBLICATION OF

emphasised the need for everyone to remain calm and not take any individual action.

The company’s top management expressed gratitude towards His Majesty’s advice, reiterating that His Majesty’s advice and concerns will always be the guiding principles for its business. ■

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• More than 500 Member Companies & Associates in Malaysia and abroad.

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MALAYSIA RETAILER magazine is MRCA’s official publication that provides news, relevant information and market reports on the evolving retail, franchise and branding landscape in the country and the region.

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HARINI MANAGEMENT SERVICES SDN BHD (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: 603-7932 3259

Email: harini.mservices@gmail.com

Mah Sing’s M Azura Opens for Registration

The transit-oriented development, with an estimated GDV of approximately RM508 million and units priced from RM396,800, is located in Setapak.

Mah Sing Group Bhd acquired 4 acres of prime land in Setapak, Kuala Lumpur, last December. It will develop its latest project called M Azura, a new transit-oriented development. M Azura will have an estimated Gross Development Value of RM508 million and is planned as a residential development affordably priced from RM396,800.

Total land cost is RM74.3 million and the land comes with the benefit of a converted title for “Bangunan”, which will expedite the development process. This marks Mah Sing’s fifth land deal in 2023, and the group will continue to scout for more strategically-located lands in the Klang Valley, Johor and Penang.

Located near the proposed MRT3’s Rejang Station, LRT Sri Rampai and LRT Wangsa Maju, M Azura is the group’s third development in Setapak after M Astra and M Adora, both of which are fully sold-out. M Azura is expected to benefit from the spillover demand from these projects.

M Azura will be a residential development comprising two blocks of serviced apartments with two-bedroom, three-bedroom and four-bedroom units with built-up ranges from 700sq ft, 850sq ft and

1,000sq ft and with a starting price of RM396,800. M Azura opened for registration in the first quarter of this year.

FULLY SOLD

Mah Sing Founder and Group Managing Director Tan Sri Dato’ Seri Leong Hoy Kum said the company has an established brand presence in Setapak through the positive reception and success of M Astra and M Adora.

“Our recent project M Astra was fully sold within a year, reflecting buyers’ appetite and trust in the Mah Sing brand. M Azura, marks our third venture in this area,” he said.

“Capitalising on the spill-over demand from both our previous developments, we believe that M Azura will be warmly welcomed by first-time homebuyers and those looking to upgrade in the neighbouring areas.

“The encouraging response to our M Series projects reflects an alignment with market demand for quality and pricing. This is evident in the strong take-up rates during our launches and is further underscored by our recent achievement of RM1.8 billion property sales within the span of nine months.

“Leveraging on our healthy balance sheet and confidence in our quick turnaround business model, we continue to seek for landbanks in Klang Valley, Johor and Penang to expand our residential and industrial development portfolios,” said Leong.

RESILIENT DEMAND

Mah Sing’s M Series developments carries the DNA of being strategically-located in established neighbourhoods, attractive price points with practical and quality layouts, and excellent connectivity and accessibility.

M Azura is situated in the vicinity of matured neighbourhoods such as Wangsa Maju, Setapak Jaya, Kementah, Setiawangsa, Danau Kota and Titiwangsa. The living environment is conducive as it is surrounded by ready amenities such as schools, educational institutions, public transport, shopping malls and hospitals. ■