Chew is a distinguished retail consultant in Malaysia, renowned for leveraging his expertise to drive business growth for retail owners. Prior to his successful transition to consultancy, Marcus had a notable career as a registered pharmacist.
Marcus Chew, Founder & CEO of MR Group
Born from Retail, Built for Retailers
FROM PHARMACY TO CONSULTANCY: MARCUS CHEW’S JOURNEY TO TRANSFORMING RETAIL IN MALAYSIA
Marcus Chew is a distinguished retail consultant in Malaysia, renowned for leveraging his expertise to drive business growth for retail owners. Prior to his successful transition to consultancy, Marcus had a notable career as a registered pharmacist.
FROM PHARMACIST TO RETAIL BUSINESS CONSULTANT
Marcus graduated with a Bachelor of Pharmacy (Hons.) from the International Medical University in 2012. After joining AA Pharmacy as a pharmacist in 2014, he quickly ascended to the positions of Branch Director, Marketing Director and HR Director thanks to his outstanding leadership and exceptional business acumen.
“After one and a half years as a pharmacist with AA Pharmacy, I was given the opportunity to enter a joint venture to open pharmacy outlets. Thanks to the exceptional performance of my outlet, I recouped the initial investment and started making a profit within a year,” said Marcus.
Marcus became the youngest pharmacist to own the most number of high-profit pharmacy outlets within the group. Starting as a
dispensing pharmacist, he advanced to Store Manager, Branch Director, Marketing Director, and eventually HR Director.
Throughout his tenure at AA Pharmacy, Marcus witnessed the company’s growth from 15 outlets to over 80, gaining invaluable experience. His role was pivotal in transforming a traditional retail business into a leading and rapidly growing pharmacy chain.
This extensive experience laid the foundation for Marcus’s next career move. Recognizing the impact he could have beyond the confines of a single company, he transitioned to retail academy and consultancy, founding MR Academy. Marcus’s journey exemplifies how a strategic vision and hands-on leadership can drive substantial growth and transformation in the retail sector.
His commitment to continuous learning and professional development, seen in his transition
from pharmacy to consultancy, mirrors the innovative approaches he now teaches. Just as he supported his teams at AA Pharmacy to achieve remarkable growth, Marcus now empowers other retail business owners with the knowledge and tools they need to succeed, ensuring they too can experience rapid expansion and profitability.
PASSION FOR TRAINING
During his time training staff members at AA Pharmacy, Marcus discovered his passion for training. He took great pride in the successes achieved by his students as they improved and grew. In 2019, he decided to let his wife take charge of the pharmacy business, while he pursued his career as a trainer.
In 2020, Marcus transitioned into training and consulting, realising the importance of formal training credentials. He pursued an MBA and
True leadership is about inspiring those around you, turning shared visions into reality, and always staying grounded in your principles and values.
– Marcus Chew, Founder & CEO of MR Group
began his PhD studies, enhancing his expertise further. Additionally, he became a certified NLP practitioner and coach from Alzette University, certified by the American Board of NLP.
Marcus also took the leap to become a Nationally Certified TVET Instructor and a HRD Corp Accredited Trainer in Malaysia.
In April 2022, Marcus launched MR Academy, his retail business consultancy service for Malaysian SMEs. Initially focusing on retail management, the academy quickly gained a reputation for its effectiveness and relevance, attracting retailers from diverse sectors including pharmacies, hardware shops, supermarkets, motor shops, pet shops, F&B, hair salons, bakeries etc.
Unlike other academies, MR Academy emphasises practical, hands-on experience and specific expertise in retail management. Their unique positioning and personal branding through s ocial media set them apart from competitors.
Marcus’s philosophy in customer service is to be omnipresent and proactive. A key attraction of his 5-day training programme is the ongoing support provided after completion. From the moment a customer enrolls in a course, they receive continuous support within 24 hours. High levels of engagement are maintained through personalised messages and reminders, creating a supportive environment even before the course begins. After the course, Marcus’s team sets up private WhatsApp groups for continued support, ensuring that customers feel valued and have a platform for ongoing questions.
Retailers felt confident in achieving success thanks to Marcus’s continuous guidance. His proven formula has seen over 1,000 retail owners across
35+ industries benefit from his training sessions. Moreover, MR Academy has integrated with top system companies to provide comprehensive operational solutions.
“My teaching is very practical and can be directly applied to their businesses. I have a result-oriented approach. For serious cases, I can even provide one-on-one coaching, visiting their business premises to identify the root causes of their troubles and guide my students on how to fix them,” said Marcus.
Besides that, MR Academy utilises social media, radio stations, and various online platforms to reach their target audience. The team has expanded with consultants and trainers, and the revenue has doubled every year. Today, MR Academy stands as the largest retail academy and consultancy in Malaysia.
RECOGNITION OF EXCELLENCE
In recognition of his outstanding achievements, Marcus was named Malaysia’s Most Influential Educator in 2022. In the following year, he won the Best Training Provider (Retail Business Management) at the Malaysia Education & TVET Awards 2023.
MRCA ACADEMY
Due to his outstanding track record as a trainer, Marcus was appointed Deputy Head of the MRCA Academy, much to the excitement of MRCA members. On 9 May 2024, he promptly conducted a course on “Advanced Retail CRM Strategies and Data Analytics”, attended by members from renowned companies such as Secret Recipe, Lim Tayar, Loud Speaker, Vivo Pizza, Komugi, Focus Point, Parkson Credit, and D’special Day.
ELEVATING THE RETAIL INDUSTRY IN MALAYSIA
Marcus aspires to elevate the standard of retail in Malaysia, helping SMEs reach new levels of achievement and success. To this end, he designed four training programmes focusing on HR (hiring and retention), sales and marketing, operating systems, and retail business models.
Recently, Marcus gained national celebrity status when he was featured as a consultant by AiFM, RTM in their new entrepreneurial programme, consisting of 12 episodes. Initially, AiFM’s listener base was primarily older individuals, but the programme attracted younger listeners due to its relevance to business people and its hands-on troubleshooting approach. In fact, AiFM reported a 60% increase in its listener base since the show aired
Malaysia Influential Educators, 2022.
Malaysia Education & TVET Awards 2023, Best Training Provider (Retail Business Management)
in April 2024. The episodes are also available on Facebook and YouTube.
Buoyed by the show’s success, Marcus is now in discussions with other stations about potential future collaborations and programmes.
FUTURE GROWTH AND EXPANSION
MR Academy is currently in the process of registering with the Department of Skills Development under the Ministry of Human Resources, and the Ministry of Education. Marcus aims to establish a vocational institute by 2025.
“For students who struggle academically, vocational training can be a valuable alternative. I hope to set up a college or institute where these students can learn retail management. Currently, less than 5% of Malaysian business people have studied retail management,” said Marcus.
“I am also writing 10 educational modules for a Diploma in Retail Management and a Diploma in Retail e-Commerce, as well as 8 professional certificates for SkillsFuture Singapore in 2024, which will be launched in Singapore soon,” he added.
In addition, Marcus has expressed his desire to assist Malaysian businesses in their retail digital transformation journey. Throughout his journey from pharmacist to national figure, Marcus has remained steadfast in his commitment to improving the retail industry. He is dedicated to nurturing a new generation of retailers through well-crafted educational programmes, while continuing to provide training and support to SMEs in Malaysia. We eagerly anticipate even greater achievements from Marcus in the future. ■
Discover New Opportunities at FEM 2024
Franchising offers a proven model and extensive support system, making it an appealing choice for both new and experienced entrepreneurs.
Franchise Expo Malaysia (FEM) 2024, set to take place at the Kuala Lumpur Convention Centre from July 11-13, is a proven platform for entrepreneurs seeking to expand their business.
Organised by MRCA, the 2024 Expo will feature over 500 booths from more than 10 countries, including Malaysia, Singapore, China, Taiwan, Indonesia, Cambodia and India. Both China and Taiwan will feature individual pavilions, showcasing unique offerings and innovations.
Formerly known as the Malaysia International Retail and Franchise (MIRF) exhibition, the event has
grown from 230 booths since its inaugural event to 500 booths this year.
WIN-WIN
This three-day event is expected to attract 15,000 visitors and generate a transaction value of RM100 million.
FEM Organising Chairman Terry Tay said the event hopes to provide a platform for local and international businesses to explore opportunities and enhance communications.
“Participants will gain insight into the latest industry trends and network with key stakeholders, while exhibitors can showcase their products and services to a targeted
audience, increasing their visibility and potential customer base,” Tay said.
MRCA Retail Conference Organising Chairperson Christine Tan said the event offers a valuable platform for networking and growth in retail.
DIGITAL FIRST
Meanwhile, MRCA President Datuk Ken Phua said the event will focus on equipping entrepreneurs with the latest gadgets and tools essential for thriving in a digitalfirst market.
“I intend to reinforce MRCA’s four pillars of retail by fostering a culture of learning and sharing key success
strategies during these challenging times,” Phua said.
“We are also launching a platform for networking with local and international industry players, supported by our MRCA Academy. This initiative is designed to enhance our understanding of globalisation and prepare us for the AI and ESG era, helping to mitigate potential disruptions,” he said.
Phua, in urging MRCA members to cultivate a spirit of innovation and adaptability, said: “As consumer behaviours merge between online and offline realms, a seamless and consistent shopping experience across all platforms – in-store, online or via mobile – is crucial. We must adopt omnichannel strategies to meet customer expectations wherever they are.
STRATEGIC HUB
As FEM 2024 prepares for its seventh edition, it positions itself as a trailblazer in Southeast Asia under the compelling theme “Invest in the Future”.
More than just an event, it is a strategic hub that uniquely combines forward-thinking franchise opportunities with cutting-edge technological advancements, distinguishing it from other expos.
MRCA’s commitment to transforming Malaysia into a franchising powerhouse is evident in its meticulous organisation of the expo. The event promises
unprecedented access to industry insights, expert support, and peer networking opportunities, making it an invaluable platform for anyone looking to invest in the future of franchising.
RETAIL CONFERENCE
The expo will also feature the MRCA Retail Conference 2024 which will be held at the Mandarin Oriental Hotel on July 12.
Among the highlights of the conference titled “Post
Pandemic Retail Challenges and Transformation” are talks by TikTok Country Lead, Key Accounts and Growth Partnerships for Singapore and Malaysia Patricia Goh and Plaza Premium Founder and CEO Group Song Hoi See.
Since its establishment in 1998, Plaza Premium Group has won more than 60 accolades including the “World’s Best Independent Airport Lounge” for six consecutive years from 2016 to 2022.
Song’s talk titled “How Plaza
Premium Lounge Bounced Back From USD$100 Million Loss After Pandemic” will take place from 10.30am to 11.15am, while Goh will close the conference with a talk titled “Shoppertainment: Unlocking the Future of Consumer and Commerce” from 4.30pm to 5.15pm.
Member admission is priced at RM450 and non-member at RM500. For those who register early, member admission is RM405 and non-member RM450. ■
‘Use Tech to Combat Inflation’
As inflation continues to escalate, Web Bytes Sdn Bhd emphasises the critical role of technology in helping retailers and SMEs navigate these economic challenges effectively.
Malaysian retailers are grappling with rising costs that threaten their profitability and sustainability.
According to recent data released by the Department of Statistics Malaysia, inflation in May 2024 was its highest in eight months.
Inflation has significantly increased the cost of doing business, impacting everything from supply chain expenses to operational overheads.
SOFTWARE SOLUTIONS
To address these issues, small and medium enterprises and retailers are increasingly turning to technological solutions that can enhance efficiency, reduce costs and improve overall business performance.
At a roundtable event, Web Bytes Sdn Bhd CEO Ooi Boon Sheng said technology can help manage the pressures challenging retailers.
“By adopting advanced retail software solutions, businesses can optimise their operations, reduce waste and streamline processes. The goal is to empower retailers with the technology they need to not only survive but thrive in this challenging economic environment,” he said at a roundtable event attended by Small and Medium Enterprises Association (Samenta) President Datuk William Ng and MRCA Deputy President Dato’ Liew Bin.
Web Bytes is a company that specialises in software solutions for retail and food and beverage industries.
REAL-TIME DATA
An area where technology can make a difference is in inventory management. Advanced retail software can provide real-time data and analytics, helping retailers maintain optimal inventory levels, reduce overstocking and minimise wastage.
Additionally, automation of routine tasks such as invoicing and payment processing can significantly cut down administrative costs.
Datuk William highlighted the importance of digital transformation for SME retailers.
“SME retailers are particularly vulnerable to the effects of inflation.
Embracing digital solutions is no longer optional. It is a necessity. By leveraging technology, SMEs can enhance their competitiveness, improve customer experiences and, ultimately, drive sustainable growth,” he said.
Contactless payment systems, for example, have gained traction even among SME retailers seeking to enhance customer convenience and streamline transactions. These systems not only improve the shopping experience but also reduce the time and resources spent on managing cash transactions.
STAYING AGILE
Furthermore, e-invoicing policies and AI-driven analytics offer retailers a way to better understand consumer behaviour, tailor their offerings and optimise pricing strategies. These technologies can help retailers make decisions, stay agile and respond quickly to market changes.
“In the face of rising costs, it is clear that technology will play a pivotal role in the future of retail,” said Boon Sheng.
“By leveraging real-time analytics, AI-driven insights, and automation, retailers manage inflationary pressures drive sustainable growth and enhance customer experiences.” ■
From L-R): Ooi Boon Sheng, Datuk William and Dato’ Liew Bin at the media briefing discussing the challenges and opportunities faced by SMEs and retailers in Malaysia.
Tech Transformation And Future Readiness
The study reveals that there is a strong link between a company’s innovation focus and its success – companies that prioritise tech outperform those lagging in innovation.
An IMD’s Center for Future Readiness report revealed that topranking organisations are prioritising innovation to meet the growing expectations of today’s consumers.
“Future readiness is always a work in progress,” said IMD Center for Future Readiness Director Howard Yu. The report is the first part of the organisation’s annual ranking of the world’s top companies, proving just how important future readiness is for leaders in the finance, automotive, and consumer packaged goods (CPG) sectors.
“Dropping places in the Future Readiness Indicator does not mean that a company is not moving forward. But if it is not improving fast enough, then it risks being overtaken by its competitors.”
The report assesses 88 major companies across the world, including many in the US, Asia and Europe.
TECH INNOVATION
L’Oréal (100.00) provides a shining example of how established giants can face up to a dramatic shift in the CPG industry. The company earned a perfect score in the IMD CPG Future Readiness Indicator 2024 by embracing technological innovation to meet the demands of the modern consumer.
It’s in close competition with other industry titans like Coca-Cola
(90.68) and P&G (80.40), which also have long dominated the industry.
“This underscores a powerful trend: there’s a clear correlation between a company’s innovation focus and its success,” said Yu.
Other companies like Nestlé (78.01) and Diageo (71.03), which also prioritise technology, are outperforming those lagging in innovation, such as Keurig Dr Pepper (12.12) and General Mills (19.94).
“L’Oréal has taken the lead in the CPG industry by embracing AI, omnichannel, partnership, and social listening at a scale that we’ve never seen in the CPG world before,” observed Yu.
“Today, L’Oréal is effectively a tech company selling lipstick.”
L’Oréal’s focus on personalised experiences and tech integration have proven key to its success.
The company’s acquisition of ModiFace has given it an edge in AR-driven virtual tryon and its AIdriven product recommendations have solidified its leadership in personalised engagement.
GOING PREMIUM
Other factors that are driving change in the CPG sector include premiumisation – an area in which Diageo excels, particularly in its ready-to-drink category.
Portfolio diversification is also important, as seen with Coca-Cola’s exploration of new packaging and products.
Sustainability, purpose, and supply chain resilience are areas of growing importance, evidenced by the ambitious sustainability goals set by leaders like Coca-Cola and Diageo.
The skincare industry is booming,
FINANCIAL PERFORMANCE
• Current financial health
We start by assessing the immediate financial health of the company. This includes examining profit margins, revenue streams, and cost management. A strong current financial performance is crucial as it provides the necessary capital for future investments and risk-taking.
• Cash flow and debt management
We analyse the company’s cash flow to ensure there is sufficient liquidity for ongoing operations and future growth initiatives. Debt levels are also scrutinised to assess financial stability and risk management capabilities.
• Investment in growth and innovation
Intensity of investment
We look at how much the company invests in research and development, startups, or new business ventures. This indicates the organisation’s commitment to innovation and its ability to seize future growth opportunities.
New product rollouts
The frequency and success of new product launches provide insights into the company’s innovative capacity and its responsiveness to market demands.
LEADERSHIP AND
ORGANISATIONAL CULTURE
• Diversity in leadership
A diverse management team brings varied perspectives, which is critical for innovative problem-solving and effective global strategy development. We assess diversity in terms of gender, nationality and professional background.
• Executive behaviours
The behaviour and mindset of the company’s leadership are key indicators of future readiness. We look for leaders who demonstrate
with brands like CeraVe (owned by L’Oréal) dominating sales. As growth surges in Asia Pacific and other regions, a strong global brand presence is crucial for success.
P&G and Coca-Cola are pushing boundaries by blending their instore retail presence with their digital media networks, leveraging first-party shopper data to deliver
unconventional thinking and the ability to drive and embrace change within the organisation.
OPERATIONAL EFFICIENCY
• Productivity measures
We evaluate operational efficiency through metrics such as revenue per employee. This helps gauge how effectively the company utilises its human resources and whether it can scale operations without proportional increases in headcount.
MARKET POSITION
AND COMPETITIVE DYNAMICS
• Investor expectations
Market perceptions and investor confidence often reflect the company’s prospects. We analyse investor expectations based on stock performance, market analyses and investor communications.
• Competitive positioning
Understanding where a company stands in relation to its competitors helps identify its strengths and areas for improvement. This includes market share analysis, brand reputation and technological edge over competitors.
• The logic behind the assessment
The logic of this multifaceted approach is rooted in the belief that future readiness is not solely about capacity or potential but about actual preparedness across various dimensions that are critical for long-term success.
By assessing both tangible financial metrics and intangible factors like leadership quality and innovation, we can provide a holistic view of an organisation’s readiness to face future challenges.
highly targeted, personalised advertising to consumers across the digital landscape.
Leaders in this sector also focus on attracting and developing talent while building innovative, inclusive cultures to foster agility in the rapidly evolving business landscape.
To thrive, companies must
prioritise technological innovation, cater to the personalised experiences consumers crave and remain adaptable, the report concludes.
To measure the future readiness of organisations, especially in the dynamic financial sector, IMD employs a comprehensive, 360-degree assessment approach. ■
Born from Retail, Built for Retailers
The Born from Retail, Built for Retailers seminar was held on 2 April 2024 at the Amazon Web Services (AWS) Office at The Gardens North Tower. This was actually the second collaboration between MRCA and AWS. The first one on ESG was conducted last year, on 28 November 2023. However, the collaboration this year will focus mainly on the retail pillar.
The first speaker of the day was Mr. Lai Wai Kit, the Retail Lead of AWS Malaysia. He shared that Amazon’s journey started 30 years ago, in July 1994. In the beginning, Amazon focused primarily on selling books. In 2023, through constant innovation, Amazon has evolved into a half-trillion dollar company and is widely respected as the most valuable retail brand today.
“In 2006, AWS began offering IT infrastructure services to businesses in the form of web services, now commonly known as cloud computing. At present, AWS has an annual revenue run rate of over USD100 billion, more than any other cloud provider. Because we can innovate at scale, we have strived to bring our prices down so that all businesses can afford our services. We have successfully reduced our
price by 134 times since 2006. We also have 143 security standards, making AWS the most secure cloud,” explained Mr. Lai.
Next, Anurag Saluja, the APJ Retail Partner Leader of AWS spoke on “AWS Powering Retail Customers and Partners”. Anurag shared industry observations on a strong recovery trajectory. Firstly, retail sales are predicted to hit USD2.35 trillion by 2025, and it was found that local brands do better than global brands. Furthermore, 86% of retailers wanted to focus on improving efficiencies, while 85% wanted a competitive advantage, and 91% will increase their ICT spend.
“The most important part was 66% wanted to increase their focus on personalisation, which means they wanted to personalise their services, products, and communications with the customers online, or even in the store. That’s the level of personalisation you’re going to see, and that’s the level of spending you’re going to see moving forward,” said Anurag.
“In Malaysia, 6.3% of customers shop online, and the remaining 93.7% shop in the stores. In comparison, 47% of customers in China shop online. So, there is a huge potential for growth in online
shopping in Malaysia. To entice the customers to shop online, we need to increase the level of innovation that can be brought into the online shopping platform to personalise everything from the content, to the offers and also your messaging,” he added.
Anurag further explained that 67% of shoppers are more likely to visit a brand’s physical store after exposure to a virtual store. By 2024, 10% of digital commerce organisations will use packaged business capabilities (PBCs) to construct their application experiences. Thus, the traditional e-commerce shopping grid is no longer enough. Immersive commerce is the future of shopping. He shared examples of Virtual Try-on (VTO) experiences for eyewear and shoes on Amazon, and also talked about video commerce and engagement solutions, and many more.
The following presentation on “Accelerating Digital Transformation” was by Amar Chhajer, Country Head of UST Malaysia. UST has a decadelong partnership with AWS. The company has a strong local base with a team of 1,500 engineers, including 80% local Malaysians and 20% expatriates.
“Some of the global retail trends we’ve noticed include enhancing omni channel customer experience by investing in in-store digital capabilities. It’s also the age of hyper-personalisation, both in the store and online. Retailers are also optimising or reducing operating cost by deploying tools and technology like Computer Vision, Machine Learning, Deep Learning, etc. There is also a move towards generating 2% of revenue through non-merchandising income by 2027,” said Amar.
Next, Kelvin Kok, the Chief Architect of Axrail, presented on “AI-Powered Transformation”.
Axrail is a born-in-the-cloud AWS Advanced Consulting Partner founded in Singapore and funded by QL Resources (listed in KLSE). Axrail offers digital solutions with artificial intelligence (AI) capabilities that go beyond infrastructure-based solutions, to drive customer success using a solution-first approach.
Kelvin explained that Axrail offers Generative AI solutions that go beyond chatbots, and include content generation, customer personalisation, content summarisation, and many more. Generative AI can also help to improve productivity by automating complex and manual processes
such as document reconcillation. It encourages self-directed learning within organisations integrated with existing systems. It also provides recommendations and summarises them, such as for products, finance, housing, education, and others.
In conclusion, these are exciting times where technological advancements are moving rapidly. It is beneficial to consider how technological tools can help improve various areas of your business, leading to enhanced processes, expanded reach, higher customer engagement and satisfaction, higher employee morale, and increased revenue. ■
e-Invoicing brings numerous benefits to businesses. Navigating its introduction with careful consideration is crucial.
Phase 1 implementation of e-Invoicing will commence in Malaysia on August 1, 2024, and due attention on the vital aspect of digital transformation is often overlooked.
The Malaysian government observed the global e-Invoicing adoption trends and the Ministry of Finance had mentioned in the 2023 Pre-Budget statement that Malaysia is adopting the e-Invoice initiative to digitise tax administration activities.
The Inland Revenue Board of Malaysia (IRBM) plans to implement e-Invoicing gradually in phases to ensure a smooth transition. Below is the e-Invoicing implementation timeline:
Phase Annual Turnover
Adding Quality to Invoicing
Below are the latest updates relating to e-Invoicing in Malaysia:
SOFTWARE DEVELOPMENT KIT
The IRBM has released updates to the Software Development Kit (SDK) and simultaneously amended the guidelines, which was released on April 6, 2024. Companies with an annual turnover or sales exceeding RM100 million are required to implement e-Invoicing commencing August 1, 2024.
However, companies with an annual turnover or sales between RM25 million up to RM100 million would be required to start implementing e-Invoicing effectively from January 1, 2025. It is intended that full implementation deadline for all companies in Malaysia will commence on July 1, 2025 onwards.
Budget 2024 Announcement
1 > RM100 million August 1, 2024
2 > RM25 million and January 1, 2025 up to RM100 million
3 All taxpayers July 1, 2025
TRANSACTIONS WITH BUYERS
To assist suppliers in complying with e-Invoicing requirements and to reduce the burden to both suppliers and buyers, the IRBM allows suppliers to consolidate the transactions with buyers (who do not require e-Invoices) into a consolidated e-Invoice on a monthly basis.
In facilitating a more efficient e-Invoice issuance process as well as to ease the burden of individuals in providing their Tax Identification Number (TIN) and identification number details, IRBM provides the following concession to individuals:
(a) For Malaysian individuals to provide either:
i. TIN;
ii. MyKad/MyTentera identification number; or
iii. Both TIN and MyKad/ MyTentera identification number.
(b) For non-Malaysian individuals to provide either:
i. TIN; or
ii. Both TIN and passport number/MyPR/MyKAS identification number.
There are four key scenarios
to demonstrate the application of e-Invoicing:
1. Online platform (Retailer Web Portal/Mobile App):
The Retailer Web Portal/Mobile App can be integrated with the IRBM MyInvois System to generate and validate the eInvoice upon request.
2. Retailers’ Point-of-sale (POS) system:
The Retailer’s POS system can be integrated with the IRBM MyInvois System to generate e-Invoice in realtime. Buyers are required to provide their details to the retailer (supplier) at the point of purchase to generate the e-Invoice upon request.
3. MyInvois Mobile App:
Retailers without a Retailer App or POS system can utilise the MyInvois Mobile App to issue the e-Invoice to Buyers upon request. Retailers (suppliers) will have to key in the details required to issue an e-Invoice.
4. Post-Transaction Request via Online Platform (Retailer Web Portal/Mobile App):
Buyers who did not request for an e-Invoice at the point of purchase can still request for one through the Web Portal or Mobile App developed by the retailers (suppliers).
STATEMENTS OR BILLS ON A PERIODIC BASIS
Upon the implementation of e-Invoicing, suppliers are required to issue e-Invoice as proof of income and/or proof of expense for items that are shown in the statement or bill. In other words, suppliers are allowed to include the amount owed by buyers to the supplier, as well as payment or credit to buyers in the same e-Invoice.
To minimise business disruption, IRBM allows suppliers that issue statements or bills on a periodic basis to issue e-Invoice in the format of XML or JSON for IRBM’s validation and convert the validated e-Invoice into visual presentation in the form
of statements or bills, to be sent to buyers.
ISSUANCE OF CONSOLIDATED E-INVOICE FOR BUYERS WHO DO NOT REQUIRE E-INVOICE
In the case where a buyer does not require an e-Invoice, the supplier will issue a normal statement or bill to the buyer, same as the current business practice, in which such information included the statement or bill will not be required to be submitted for IRBM’s validation.
The supplier is allowed to aggregate statements or bills to create and submit consolidated e-Invoice for IRBM’s validation in accordance with the current issuance period for statements or bills for the respective businesses.
Upon aggregation of statements or bills, the supplier is required to create and submit a consolidated e-Invoice to IRBM for validation, within seven calendar days after the end of the billing period, whichever is applicable.
EMPLOYMENT, PERQUISITES AND BENEFITS
An individual under a contract of service (ie, employment) may be provided with employee benefits by his or her employer. Employee benefits may include benefits in cash or in kind that are received by an employee from the employer or third parties in respect of having or exercising the employment, such as:
(a) Employees’ pecuniary liabilities (eg, utility bills, parking fees, and car maintenance charges)
(b) Club membership
(c) Gym membership
(d) Professional subscriptions
(e) Allowances (eg, travelling allowance, petrol allowance or toll rate, parking rate or allowance, meal allowance)
Upon implementation of e-Invoice, when a sale or transaction
is concluded, employees are required to request for the e-Invoices to be issued to their employer for proof of expense, to the extent possible.
IRBM recognises the potential challenges in getting e-Invoices to be issued in the name of the employer (as buyer). In this regard, the IRBM provides the following concession:
(a) Businesses will be allowed to proceed with the use of e-Invoices issued in the name of the employee or existing supporting document issued by the supplier to support the particular transactions as proof of expense for tax purposes.
(b) In the event where payment in relation to perquisite and benefit is made to foreign suppliers, both employer and employee are not required to issue a self-billed e-Invoice. As such, IRBM will accept foreign suppliers’ receipts/bills/ invoices as proof of expense. This exception will only be applicable if the perquisites and benefits are clearly stated in the employer’s policy.
CERTAIN EXPENSES
INCURRED BY EMPLOYEE ON BEHALF OF THE EMPLOYER
An individual under a contract of service (ie, employment) may incur certain expenses on behalf of the employer. Such expenses include accommodation, toll, mileage, parking, telecommunication expenses, expenses incurred in a foreign country.
Upon implementation of e-Invoice, when a sale or transaction is concluded, employees are required to request for the e-Invoices to be issued to their employer for proof of expense, to the extent possible.
However, IRBM acknowledges that there may be difficulties in getting the e-Invoice to be issued in the name of the employer (as buyer) for certain expenses.
In this regard, the IRBM provides the following concession:
(a) Businesses will be allowed to proceed with the use of e-Invoice issued in the name of the employee or existing supporting document issued by the supplier to support the particular transactions as proof of expense for tax purposes.
(b) In the event where employees paid for expenses incurred overseas, both employer and employee are not required to issue a self-billed e-Invoice. As such, IRBM will accept the foreign bills/receipts/invoices as proof of expense.
Note that this exception will only be applicable if the employer is able to prove that the employee is acting on the employer’s behalf in incurring the expenses.
SELF-BILLED E-INVOICE
When a sale or transaction is concluded, an e-Invoice is issued by the supplier to recognise income of the supplier (proof of income) and as a record for purchases made or spent by the buyer (proof of expense).
However, there are certain circumstances where another party other than the supplier will be required to issue a self-billed e-Invoice.
For e-Invoice purposes, the buyer shall issue self-billed e-Invoices for the following transactions:
(a) Payment to agents, dealers, distributors, etc.
(b) Goods sold or services rendered by foreign suppliers
(c) Profit distribution (eg, dividend distribution)
(d) “E-commerce” transactions
(e) Pay-out to all betting and gaming winners
(f) Acquisition of goods or services from individual taxpayers (who are not conducting a business) applicable only if the other self-billed circumstances are not applicable
(g) Interest payment, except:
i. Businesses (eg financial institutions, etc) that charge interest at large (regardless businesses or individuals);
ii. Interest payment made by employee to employer; and
iii. Interest payment made by foreign payor to Malaysian taxpayers.
Transactions which involve payments (whether in monetary form and/or otherwise) to agents, dealers or distributors.
Upon concluding a sale or transaction, the agent, dealer or distributor is eligible to receive a payment or any other incentive, monetary or otherwise, from the seller (eg commission).
For the purpose of self-billed e-Invoice issuance, the roles of both parties would be as follows:
(a) Supplier: Agent, Dealer, Distributor
(b) Buyer: Seller (assumes the role of a supplier to issue a self-billed e-Invoice for proof of expense)
In facilitating a more efficient e-Invoice issuance process as well as to ease the burden of individual suppliers in providing TIN and identification number details, IRBM provides a concession to individual suppliers.
CROSS BORDER TRANSACTIONS
Cross-border transaction involves a transaction between a Malaysian buyer and a foreign supplier and
vice versa. Foreign supplier refers to any supplier operating outside of Malaysia/not established in Malaysia, including non-Malaysian individuals.
Conversely, foreign buyer refers to any foreign person whom acquires goods and/or services from Malaysia. Cross-border transactions consists of the following:
(a) Goods sold or services rendered by foreign seller (supplier) to Malaysian purchaser (buyer); and
(b) Goods sold or services rendered by Malaysian seller (supplier) to foreign purchaser (buyer).
Currently, the foreign seller would issue an invoice, bill or receipt to the Malaysian purchaser to record the transaction eg, sale of goods or provision of services.
The invoice, bill or receipt would be issued in accordance with the foreign seller’s local invoicing requirements as part of their business practices.
Given that the foreign seller is not mandated to implement Malaysia’s e-Invoice, the Malaysian purchaser is required to issue a self-billed e-Invoice to document the said expense. A self-billed e-Invoice is required to support the said transaction for tax purposes.
For the purpose of self-billed
e-Invoice issuance, the roles of both parties would be as follows:
(a) Supplier: Foreign Seller
(b) Buyer: Malaysian purchaser (who assumes the role of supplier to issue a self-billed e-Invoice for proof of expense).
Profit distribution (eg, Dividend Distribution)
DOMESTIC DISTRIBUTION
Upon implementation of e-Invoice in Malaysia, taxpayers who are not entitled to deduct tax under Section 108 of the Income Tax Act 1967, as well as taxpayers who are listed on Bursa Malaysia will be exempted from issuing self-billed e-Invoice on dividend distribution.
Correspondingly, their shareholders are not required to issue an e-Invoice for proof of income. This exemption will be reviewed and updated from time to time. In other words, taxpayers enjoying the exemption can continue with their existing processes in relation to profit distributions (eg, issuance of dividend vouchers or warrants).
For the purpose of self-billed e-Invoice issuance, the roles of both parties would be as follows:
(a) Supplier: Recipient of the distribution
(b) Buyer: Taxpayer that makes the distribution
FOREIGN PROFITS/ DIVIDEND
For any foreign profits/dividend received in Malaysia, the recipient is required to issue an e-Invoice to be documented as proof of income for tax purposes. For the purposes of e-Invoice issuance, the roles of both parties would be as follows:
(a) Supplier: Profit/dividend recipient
(b) Buyer: Foreign distributor
FOREIGN INCOME
An e-Invoice would be required for all foreign income received in
Malaysia from outside Malaysia as proof of income for tax purposes.
For the purposes of e-Invoice issuance, the roles of both parties would be as follows:
(a) Supplier: Recipient of the foreign Income (referred to as “Income Recipient” for ease of understanding in this section)
(b) Buyer: Person who makes payment to Income Recipient (referred to as “Payor” for ease of understanding in this section)
The process of issuing e-Invoice for foreign income is similar to the issuance of e-Invoice involving Malaysian supplier and foreign buyer. The Income Recipient should issue the e-Invoice latest by the end of the month following the month of receipt of the said foreign income.
CURRENCY EXCHANGE RATE
The currency exchange rate in the e-Invoice data field can be used for transactions conducted in foreign currencies [ie, currency other than Ringgit Malaysia].
If required, the currency exchange rate shall be determined based on the following order:
1. Supplier shall comply with the legal or tax requirements on currency exchange rate as imposed by relevant authorities (eg, Royal Malaysian Customs Department (RMCD), IRBM, etc), where applicable.
2. Where (1) above is not applicable (ie, no legal or tax requirement on the currency exchange rate is applicable), supplier may follow the currency exchange rate per their internal policy.
Supplier is required to provide currency exchange rate in the e-Invoice if the said e-Invoice is required to be converted into RMequivalent. For the purposes of self-billed e-Invoice for importation of goods, the Malaysian taxpayers
may use their internal currency exchange rate.
CYBERSECURITY
IRBM will ensure that the MyInvois System complies and is certified with ISO/IEC 27001 Information Security Management System (ISMS) and ISO 22301 Business Continuity Management System BCMS Audit Certification.
At the end of the day, it may seem that we have understood the major parts of e-Invoicing but we cannot rest as yet. There is a longer journey ahead of us hence we must be ready to keep ourselves updated with all the relevant information acquired from IRBM to fully understand and implement e-Invoicing effectively.
One may argue that while the transition to e-Invoicing is undoubtedly beneficial to business in respect of minimising the workload, slashing the time consumed and standardising the quality of invoicing compared to the old school paper-based invoicing, navigating its introduction with careful consideration of its impact on business is crucial.
Allow me to quote the US business magnate, John D. Rockefeller. “Don’t be afraid to give up the good to go for the great!”
In moving forward, e-Invoicing is a leap forward and all of us need to embrace the imminent change. For you and I, the only real security is the ability to grow, change and adapt. ■
Dato’ Seri Dr. Raymond Liew is a Tax Practitioner and the President of McMillan Woods, a global business advisory network – The McMillan Tax Service Team. For latest information, visit www. mcmillanwoods.com
Helping Hand for SME Marketing
In a strategic partnership, Funding Societies and Good Foodie Media are offering SMEs flexible instalment plans to access comprehensive digital marketing services on the latter’s media channels
Funding Societies, Southeast Asia’s largest unified small and medium enterprise digital finance platform, has partnered with Good Foodie Media Sdn Bhd, the No 1 Lifestyle Focused Digital Media company in Southeast Asia, to provide instalment plans to SMEs in the F&B, Lifestyle and Entertainment businesses.
These businesses can access media services up to RM50,000 via an instalment plan.
Each month, over 100 million people across the region consume content produced by Foodie’s channels; the most notable of which are KL Foodie, Penang Foodie and Singapore Foodie.
Made up of a diverse team of local content creators, Foodie seeks to connect F&B businesses with discerning clientele through its brands and platforms on social media.
As of this year, Good Foodie Media is part of the Malaysia Digital Economy Corporation (MDEC) Founders Centre of Excellence (FOX) programme.
FUNDING AIDS
MDEC CEO Ts Mahadhir Aziz said MDEC is pleased to support the collaboration between Funding Societies and Good Food Media, providing funding aids to SMEs as they enhance their digital capabilities in alignment with the national strategic initiative, Malaysia Digital (MD).
“As a participant in MDEC’s
“Funding Societies’ partnership with Good Foodie Media combines the two key ingredients to better serve and scale creditworthy, underserved SMEs in this industry.”
~ MDEC CEO Ts Mahadhir Aziz
FOX Programme, which supports high-growth tech companies, Good Foodie Media has benefited from MDEC’s assistance in obtaining MD status and joining the DE Rantau ecosystem,” he said.
“This collaboration enabled Good Foodie Media to help 250 food and beverage micro and small entrepreneurs market their products on their platform”.
FURTHER GROWTH
Funding Societies Malaysia Country Head Chai Kien Poon, quoting the Department of Statistics Malaysia, said the country’s services sector saw its total revenue increase to RM2.3 trillion last year, an 8.4% rise compared to 2022’s RM2.1 trillion.
“There are still sub-sectors
that have not yet surpassed the pre-pandemic (2019) revenue value, namely food and beverage (-1.4%); and arts, entertainment and recreation (-24.4%). Access to both cash flow and digital marketing and advertising solutions are essential to help these businesses, particularly SMEs, to continue recovering post pandemic,” he said.
“Funding Societies’ partnership with Good Foodie Media combines the two key ingredients to better serve and scale creditworthy, underserved SMEs in this industry.”
DIGITAL SUPPORT
Good Foodie Media Founder and CEO Lim Pinn Yang said it is the company’s core value to help SMEs
in Malaysia digitalise their marketing and commerce.
“Since 2017, we’ve helped many businesses in the country share their story online. Aside from Editor-selected free coverage, we offer affordable digital marketing packages and a dvertising solutions to SMEs.
“Many of our merchants see their revenue double or triple after our coverage. Through this new partnership, we want to further improve the accessibility of our packages for new businesses.
“Now, when they engage Foodie for advertisement, they can buy now and pay later, utilising their generated revenue to pay off our packages on a monthly instalment basis. We look forward to partnering up with Funding Societies and bringing more SMEs in Malaysia to light.”
ONLINE ONBOARDING
Under the partnership, businesses can purchase content services from Foodie on a three-month instalment plan up to RM50,000.
SMEs only need to submit two sets of documents – identification documents of directors and the company and six months bank statements to apply for the Shariah-compliant instalment plan digitally.
To be eligible for this instalment plan, SMEs must meet the following requirements:
• Be registered with the Companies Commission of Malaysia as one of the following: a sole proprietorship, a partnership, a private limited company (nonsubsidiary of listed companies), or an unlisted public limited company with at least 30% Malaysian ownership;
ADVERTISE YOUR BUSINESS IN THE OFFICIAL PUBLICATION OF
MALAYSIA RETAILER magazine is MRCA’s official publication that provides news, relevant information and market reports on the evolving retail, franchise and branding landscape in the country and the region.
ADVERTISING SPECIFICATIONS
Trimmed Size:
• March
• December
210mm (W) x 275mm (H) Typed Area:
(H)
(W) x
• Have been in operation for at least six months; and
• Have a minimum annual revenue of RM60,000
Together, Good Foodie Media and Funding Societies hope to empower Malaysian businesses in enhancing their digital presence thus expanding their reach, fostering growth and building brand awareness in the marketplace.
With more than 50% market share in Malaysia, Funding Societies leads the SME digital financing industry via their tailored financing solutions befitting the varied business needs of SMEs.
With a fully online onboarding process, the platform addresses typical challenges faced by SMEs when obtaining financing solutions including collateral requirement, physical documentation submission and lengthy processes. ■
TARGET MARKET
Business community interested in the retail, franchising and branding industry.
DISTRIBUTION
• More than 500 Member Companies & Associates in Malaysia and abroad.
• Top Management of companies.
• Relevant Government Ministries & Agencies, including the Malaysian Overseas Trade Office.
• Relevant Business Organisations & Major Shopping Malls.
• MRCA Events.
• Sold in all leading bookstores nationwide.
ADVERTISING RATES PER INSERTION
Above
subject to 6% SST.
ADVERTISING ENQUIRIES
HARINI MANAGEMENT SERVICES SDN BHD (609031-W)
W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: 603-7932 3259
Email: harini.mservices@gmail.com
Sunway Malls Sees 6.5% Sales Growth in 1H 2024
This is attributed to the expansion of Sunway Carnival Mall in Penang, a strong performance in the F&B sector and in sub-sectors such as jewellery, health and personal care.
Sunway Malls expects a 6.5% sales growth for the first half of 2024 compared to the previous year. This optimistic outlook follows a strong first-quarter performance, which saw an 11% increase in sales, outpacing the national GDP growth of 4.2%.
In a statement, the company said it attributes this growth to the improved performance of Sunway Carnival Mall in Seberang Perai, Penang, increased demand for food and beverages, and double-digit growth in sub-sectors such as jewellery, health and personal care.
F&B performance showed a 6% year-on-year growth, jewellery grew 14% y-o-y driven by strong demand for gold, and health and personal care registered the highest growth year-to-date at 25% y-o-y.
WINNING STRATEGY
Sunway Malls and Theme Parks CEO Chan Hoi Choy said the division’s strategy in focusing on the northern region is paying off.
“The expansion of Sunway Carnival Mall in 2023 paved the way for better contribution in terms of sales growth,” he said.
“In fact, Sunway Carnival Mall topped the sales performance among all the Sunway Malls during the last Raya festive period. We foresee even more upside with better yield from a refreshed tenant
mix once the refurbishment of 500,000 sq ft of existing space is completed.”
UPGRADED ASSETS
Looking ahead, Sunway Malls will continue to focus on optimising costs and upgrading its malls through asset enhancement exercises.
The group is currently undergoing an RM550 million asset enhancement initiative, covering 800,000 sq ft of retail space in Sunway Pyramid and Sunway Carnival Mall, with respective investments of RM200 million and RM350 million. About 90% of the new retail spaces have been leased.
For its long-term outlook, Sunway Malls expects to grow its portfolio
through pipeline developments and acquisitions, adding a combined net lettable area of 3 million sq ft.
The pipeline includes three new malls, namely Sunway Square in Sunway City Kuala Lumpur (300,000 sq ft), Sunway Pier in Port Klang (350,000 sq ft) and Sunway Ipoh Mall in Sunway City Ipoh (1 million sq ft). Sunway Square is expected to be completed in 2025, while Sunway Pier and Sunway Ipoh Mall are set for completion in 2027.
Recent acquisitions by Sunway REIT include six Giant retail complexes and Kiara 163 (163 Retail Park). These assets will be operated by Sunway Malls, expanding its portfolio from seven to 17 retail developments upon completion. ■
WTCKL Earns Premier Accreditation
The accreditation signifies that the World Trade Centre KL has met the highest standards of excellence as defined by the international association body.
World Trade Centre Kuala Lumpur (WTCKL) has been recognised as a Premier Accredited Member by the World Trade Centers Association (WTCA). The accreditation, signed by WTCA Chair John E Drew on July 3, 2024, reflects WTCKL’s adherence to the highest standards of excellence.
WTCKL Group Managing Director Datuk Seri Dr Irmohizam Ibrahim highlighted on a social media post that the accreditation significantly strengthens the venue’s position within the global network of World Trade Centres and enhances its ability to support international trade and economic activities in Malaysia.
The WTCA network has more that 340 members from 90 countries around the world.
COMPETITIVE EDGE
A Premier Accredited Member of the WTCA reflects a commitment to providing superior services, facilities and support to businesses and communities.
Among the criteria for recognition is that the WTC is acknowledged for its high-quality infrastructure, professional services and contributions to international trade and business development.
The status provides a competitive edge in attracting businesses and events, as it signifies a mark of quality and trust. Accredited centres are required to continually improve their services and operations to maintain their status, promoting a culture of excellence and innovation.
MUSLIM-FRIENDLY
In late July, the WTCKL was again honoured as the Best Convention and Exhibition Centre at the Tourism Industry Award 2024 ceremony.
Presented by Tourism Malaysia Deputy Chairman Dato’ Yeoh Soon Hin, the award is expected to enhance WTCKL’s growth and accelerate its development in the Business Events industry, with a focus on promoting Muslim-friendly tourism.
This recognition also reinforces Malaysia’s status as a leading international tourism hub.
EXCEPTIONAL LEADERSHIP
On a separate note, Irmohizam was also appointed to the advisory board of the Malaysia Association of Convention Organisers and Suppliers (Maceos).
In expressing gratitude, he said it was an honour accepting the role on the Maceos Advisory Board.
“I am determined to elevate Malaysia’s Business Events industry through strategic initiatives while working hand-in-hand with the other industry players. In addition, I am committed to leverage our Business Events industry to drive sustainable development,” he said.
Last September Irmohizam became the first Malaysian elected to the WTCS’s board. Prior to that he was also the first Malaysian to be the chairman of WTCA’s Conferences and Exhibitions Member Advisory Council.
These appointments reflect his exceptional contributions and leadership within the global business events industry. ■
KLWC’s 624-Bed Hospital To Open In 2026
The project has a development value of RM1 billion and is targeted to be completed in 2026.
KL
Wellness City, Southeast Asia’s first purpose-built township, launched phase one of the construction of its flagship tertiary hospital at a special Raya dinner event attended by the Minister of Health Datuk Seri Dr Haji Dzulkefly Ahmad and other VIPs.
The project is expected to reach a development value of RM1 billion and is targeted to be completed in 2026. Currently, the substructure
works have been completed and the construction of the main building is now in full swing.
The project, KL International Hospital Sdn Bhd (KLIH), is set to be a 624-bed tertiary hospital, with the capacity to expand up to 1,000 beds. It is equipped with state-of-the-art facilities to provide a comprehensive and integrated healthcare service ecosystem that complements the overall healthcare and wellness concept and provisions within KL Wellness City.
ONE-STOP CENTRE
Speaking at the event, Health Minister YB Datuk Seri Dr Haji Dzulkefly Ahmad congratulated KLIH on the momentous launch of the international tertiary hospital in KL Wellness City.
“This visionary development augurs well and complements the Government’s vision and effort to be the world’s leading medical and healthcare one-stop centre,” he said.
“I’m pleased to see a strong
commitment in investing and leveraging on information and communications technology (ICT) within the hospital, in its quest to be equipped with the first and best medical innovation including robotics in Malaysia.
“The Ministry of Health sincerely thanks KLIH for their pledge of RM2 million to support B40 individuals seeking medical treatment. This generous contribution enhances our efforts to provide accessible healthcare to underprivileged communities, reinforcing our shared commitment to health equity in Malaysia.
“It is also encouraging to see KL Wellness City’s continuous efforts in bringing joy to the various
communities this Raya celebration, including the children. Truly, your commitment helps to enhance the lives of the community in our society,” said Dzulkefly.
HELPING HAND
At the launch and dinner event, KLIH pledged RM2 million to support the medical needs of the B40 community in Malaysia.
This initiative aligns with the company’s mission to advocate wellness and foster an all-inclusive community, while supporting the Ministry of Health’s goals in serving the healthcare needs of the underprivileged community in Malaysia.
This pledge comes at a
timely moment after the recent launch of the Health Equity for Affordable and Rapid Treatment (Heart) programme, which offers free treatment to patients from government hospitals.
This further enhances the Ministry of Health’s commitment to accessible healthcare through robust public-private collaborations.
HEALTHCARE ECOSYSTEM
Dato’ Dr Colin Lee, Managing Director of KL Wellness City Sdn Bhd said KLIH, launched within the KL Wellness City, is more than a state-of-the-art facility. It is a development project infused with cutting-edge healthcare ecosystem.
“This development represents our commitment to enhancing the standard of living through integrated wellness and healthcare, setting a new benchmark for medical excellence in Malaysia as well as Southeast Asia,” he said.
“Our aim is clear: to redefine the boundaries of healthcare, attract top-tier medical talent and provide unparalleled patient care.”
EASY ACCESS
Strategically located in Bukit Jalil, Kuala Lumpur, with easy access to international airports, KLIH will feature 22 operating theatres, including provisions for robotic surgery and two hybrid operating theatres.
By offering a wide range of medical services, from intricate surgeries to tertiary and secondary care, the hospital aims to attract leading specialists to enhance care and use Artificial Intelligence to minimise wait times for patients.
Additionally, the hospital is pursuing the Green Building Index certification, underscoring its dedication to sustainable development alongside its global healthcare services. ■
Inovar: Leading The Way In Flooring Solutions
A Commitment to Quality and Innovation.
Since its establishment in 1996, Inovar has been at the forefront of innovation in the flooring solutions industry for the past 28 years. As a pioneer in laminated flooring in Asia, Inovar operates across Malaysia, Thailand, Vietnam, Singapore, Taiwan, and Australia. Driven by its vision “to be the #1 floorcoverings solutions provider in Malaysia through people of integrity and passion,” and its mission “to transform the floorcoverings industry to provide everyone a better footing and every place a better environment,” Inovar consistently delivers exceptional products and services.
Inovar is renowned for its durable and eco-friendly flooring solutions, offering customers not only aesthetic appeal but also innovative functionality backed by its Global Product Warranty. The company’s main product categories include laminated flooring, resilient flooring, outdoor decking, and wall panels.
Inovar’s superior laminated flooring products, designed for indoor use, are crafted from woodbased and anti-abrasive materials bonded to form robust planks. Customers can choose from a variety of designs to meet the aesthetic and functional needs of both homes and commercial spaces. Inovar offers
the world’s best water-resistant laminated flooring series, including the anti-germ Nano Shield, the heavy-duty commercial grade Traffic Zone, the trendy Tropiks, and the innovative Prima flooring.
As demand for resilient flooring rises, Inovar meets this need with luxury vinyl tiles (LVT), crafted from bonded PVC layers to create tiles or planks with limitless design possibilities. LVT features low formaldehyde levels, low VOC emissions, and water-proof qualities, making it ideal for indoor use.
For those who love the great outdoors, Inovar provides outdoor decking solutions suitable for both outdoor and indoor applications. Deckshield, a Wood-Polymer
composite decking system, serves as a sustainable alternative to traditional solid timber decking. With a natural wood finish, Deckshield is fade and weather-resistant, ensuring long-lasting performance. Inovar stands by the quality of its products, offering a Lifetime Termite Resistant Warranty and Direct Manufacturer Warranty to ensure customer satisfaction.
Recognized for its commitment to quality, excellence, and innovation, Inovar has received numerous accolades, including the Brandlaureate Award for Brand of Distinction - Best Brand in Floor Covering Solutions, the Platinum Business Award 2016 - Product Excellence Award by SMI Association Malaysia, and the Sin Chew Business Award 2017 - Product Excellence Award. Additionally, Inovar holds the ISO 9001:2015 certification, the SIRIM BS EN 13329: 2000 certification, and the Green Label Singapore certification for Environmentally Preferred Flooring.
For more information on Inovar’s premium products, visit Inovar Floor. ■
Village Grocer Celebrates 20 Years of Freshness
The supermarket chain marked this milestone by opening its 30th store in IOI Mall Puchong early June.
In 2004, Village Grocer started with its first store in Bangsar Village. Over the years, it has grown to become a leading premium supermarket chain in Malaysia, serving customers in Penang, Klang Valley and Johor.
Staying true to its tagline “Passion to Delight”, Village Grocer is committed to providing the freshest produce and groceries to customers every day.
The 30th Village Grocer store in IOI Mall Puchong will offer customers a wide range of fresh produce, groceries, and prepared meals.
SAME QUALITY
This expansion reflects Village Grocer’s commitment to bringing the finest products and shopping experience to more consumers across the country. The new store features the same wide
selection of high-quality imported and local grocery items that customers have come to expect from Village Grocer.
Fresh produce from local farms remains a highlight, with a bounty of seasonal fruits and vegetables artfully displayed. The store also offers a large selection of organic and gluten-free options to meet the needs of health-conscious customers.
Village Grocer’s butchers expertly cut and prepare fresh cuts of meat and poultry to customers’ specifications.
In line with Village Grocer’s dedication to sustainability, customers are encouraged to bring their own containers to minimize waste.
LOYAL CUSTOMERS
The Food Purveyor Group Executive Director Ivan Tan said the company
has come a long way since the opening of its first store in Bangsar Village back in 2004. The Food Purveyor owns and operates Village Grocer.
“None of this would have been possible without the support of our loyal customers and we are honoured to be accorded this recognition by IOI Mall Puchong. We look forward to serving you and being part of your community for many more years to come.”
The Food Purveyor CEO Kok Kian Kee said the company is thrilled to open its 30th Village Grocer store in IOI Mall Puchong.
“Village Grocer was founded on the principles of community, quality, and service. Our Puchong customers can expect the same dedication to freshness, selection and experience that has made Village Grocer a household name across Malaysia.” ■
Village Grocer IOI Mall Opening Ceremony.
From Adversity to Strength
Siu Lim’s memoir recounts her struggles with weight issues, a painful divorce and long-distance co-parenting. She is a stronger person today, thanks to her new-found faith, fitness and foray into social media.
By Dr Victor SL Tan
eborn: My Journey of Personal Transformation is a memoir by American Chinese Pilates instructor, content creator and mother of four, Siu Lim. Currently based in Malaysia, the book begins with her childhood as a refugee, moving from Cambodia to Hawaii and then to San Francisco.
RThese early experiences set the stage for her remarkable transformation, emphasising the resilience and adaptability that defines her life.
Siu Lim’s awareness of fitness started during her university years when she noticed weight gain
affecting her physical and mental health.
This realisation led her to take nutrition classes, where she learned about fasting, the impacts of certain foods, and the benefits of a balanced diet. The birth of her first child at 21 further propelled her engagement with fitness, marking the beginning of her journey into Pilates.
THE CORNERSTONE
Pilates becomes a cornerstone of Siu Lim’s life, both physically and mentally. It eventually drove her to become a certified instructor, sharing the transformative benefits with others and helping them achieve their fitness goals.
One of the most compelling aspects of Siu Lim’s narrative is her candid discussion of personal challenges, including her ex-husband taking a second wife, the emotional trauma that called for her tolerance and bearing great pain.
Siu Lim’s foray into social media and becoming an influencer is both accidental and transformative. Her journey into Instagram started out as a means to share her Pilates practice and lifestyle, eventually growing into a platform with over 65,000 followers.
She discusses the importance of authenticity in engaging with her audience, creating relatable and inspiring content that resonates with her followers.
The memoir provides valuable insights into social media
influencing, including monetisation strategies through sponsored content, brand partnerships and affiliate marketing.
PRACTICAL GUIDE
Siu Lim’s narrative serves as a practical guide for aspiring influencers, emphasising the importance of staying true to oneself while navigating the digital landscape.
The memoir also touches on the importance of valuing and respecting oneself. Siu Lim recounts how her self-esteem was eroded during her first marriage and how she reclaimed her self-worth by setting healthy boundaries and taking charge of her life.
Humility and controlling one’s ego are emphasised as vital for personal growth and meaningful connections. Keeping faith and a positive outlook, even in adversity, provides strength and guidance.
THE FAITH FACTOR
Siu Lim’s spiritual journey, from Buddhism to Islam, and her embrace of positive thinking have been cornerstones of her resilience. She shares how her faith and a hopeful attitude helped her navigate life’s darkest moments – Reborn, a story of survival, faith, and the relentless pursuit of a better life.
Siu Lim’s honest and engaging writing style, combined with her profound insights and practical advice, make this book an invaluable addition to anyone’s collection. ■
Reshaping Retail Landscape with Tech
Technological advancements, including AI and SaaS, must continuously adapt to meet dynamic industry demands and ensure seamless integration with existing systems.
The retail industry continues to thrive in a hybrid world, fuelled by both the online shopping boom and the unique experiences brought by brick-and-mortar stores. Consumers today expect a seamless journey between these channels, with convenience and personalisation taking centre stage.
With changing consumer behaviour also comes a shift in how businesses operate, highlighting the need for them to adapt and innovate constantly. Technology plays a crucial role in this transformation, allowing retailers to effectively navigate the challenges in the dynamic industry.
Woolworths Group Product Owner (Voice Network) Josh Cunningham, Connors Group Director Robert Eichfeld and Zebra Technologies Software Solutions Lead for Australia and New Zealand Darren Bretherton sat down for a webinar entitled Shaping the Modern Store: Navigating Challenges with Innovation in Retail in May.
These industry experts offered their insights on the current trends and challenges within the retail sector, underscoring the power of SaaS-based tools and artificial intelligence insights to reshape the retail landscape.
PERFECT TIMING
Workforce management in retail involves strategically staffing stores
with the right number of employees who have the right skills at the right times to optimise customer service. However, this can be a challenge due to fluctuating customer demand.
Eichfeld recognises the role that technology can play in shaping retail workforce management in years to come, amid ever-changing work rules and complexities in employee management.
With this, he pointed out that AI-powered scheduling, mobile communication apps and advanced analytics could streamline operations and improve employee engagement.
“This helps employees to cater to customer needs and complete their work on time without being rushed or feeling understaffed at key times,” he said.
ENHANCED SERVICE
For his part, Cunningham emphasised the benefits of SaaS solutions like voice networks in enhancing customer service and empowering employees. Citing SaaS solutions’ positive impact on Woolsworth Group, he stated
how they were able to improve their communication model to become more flexible to team members.
Cunningham noted that this resulted in productivity benefits and device consolidation, reducing the number of devices that needed to be carried by team members and giving them the time to concentrate on the retail experience of end customers.
He also shared Woolworths’ strategy for optimising voice technology using the 5S framework –Service, Sustainability, Simplification, Savings and Smarts. The approach focuses on measurable areas to improve, which results in a clearer approach to optimising services.
“In turn, this improved our ability to provide suitable solutions during times like Covid-19, as we were able to identify areas of focus and respond quicker to business demand,” Cunningham said.
EMPOWER EMPLOYEES
In addition to SaaS solutions, Bretherton discussed the rise of AI, particularly generative AI and its potential to revolutionise retail. He stressed that Zebra Technologies has embraced the trend, embedding AI and machine learning into its solutions to significantly enhance retail operations.
For Bretherton, AI’s capability to uplift and empower employees makes it a real game changer.
“It levels the playing field, ensuring every interaction is informed and seamless, leading to a more enriching experience for employees and smoother outcomes for customers,” he added.
Eichfeld also spotlighted AI’s use in inventory management, specifically smart inventory management systems that help forecast demand and stock levels, reducing the stress and manual intervention needed from frontline employees.
OVERCOMING CHALLENGES
SaaS solutions or communication aids, among other advanced technologies, can deliver a wide range of benefits to retail companies but implementing them comes with challenges that retailers must overcome. Some of these challenges include initial investment costs,
integration or replacement of existing systems, and ensuring data security.
To overcome these challenges, Eichfeld offered three major points:
• Remember the reason behind implementing specific solutions and what problem the business was trying to solve.
• Adapt them to the workforce and integrating them into the company’s way of operating.
• Besides careful planning, honest measurement of progress, strategic partnerships, training and support and employee buyin, include management in the implementation journey.
Successful technology implementations must align with specific business needs, circumstances, financial frameworks and employees. Given this, he believes that a one-size fits all
solution would likely fail to deliver optimal results.
“In the fast-paced world of retail, every solution must enhance, not hinder, frontline operations. It’s a lesson I carry with me in every interaction and every proposal,” Bretherton emphasised.
FUTURE-PROOFING RETAIL
Looking to the future, Cunningham said the industry must ensure its communication capabilities are ‘retail ready’ and adjust with the needs of our team members to support our retail ecosystem.
He pointed out that the industry continues to be disrupted by software-defined solutions compared to traditional hardware solutions.
With this, it is important to bear in mind that business value and customer experience are the cornerstones of retail operations. ■
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FOR LIFE
Cambridge English For Life (CEFL) is a trusted Malaysian brand established 24 years ago, aimed at delivering highquality English language programmes. Renowned for its modern teaching methods that produce optimum results, CEFL is continuously building a legacy of excellence through innovative teaching and learning techniques.
A top choice among Malaysian parents, CEFL is voted as Malaysia’s #1 Award Winning English Language Centre; Having won “Best English Language Centre” by parents for 5 years in a row (Parenthood Magazine from 2020 –2024) along with “Best English Language Programme” and “Best Blended English Learning Programme”. CEFL is also a proud member of the Malaysian Franchise Association where two of their centres won Franchisee of the year (2021 and 2023) and CEFL themselves winning Franchisor of the Year (Silver) in 2022. They offer English language classes to students of
all ages – from preschoolers as young as 4 years old to adults. The CEFL methodology offers students an exciting and engaging learning journey. Students are also prepared for the Cambridge English Examinations which are recognised not just by colleges and universities but companies worldwide. CEFL has a network of 70 centres nationwide.
Daniel Sim, Executive Director of CEFL says, “I always believe that by working together with others we can do more to contribute towards our society and nation. I believe that MRCA has done a lot for Malaysian businesses, and we want to be part of MRCA’s cause, to help contribute to Malaysia’s economic growth and recognition in the international stage.”
For more information on CEFL, visit www. cambridgeforlife.org. ■
9R LEISURE SDN BHD
Established 24 years ago in the year 2000, Redbox by 9R Leisure Sdn Bhd hit the millennium with a bang, introducing Red Box, which runs the concept of “More Than Singing” by bringing karaoke to the next level complemented with party games. Today, Red Box plays an integral role in supporting the local music scene and industry.
Armed with the mission to redefine karaoke entertainment to deliver the most exciting singing experience ever, Red Box aims to be the top-ranking karaoke provider in Southeast Asia, leading the future of karaoke in the next generation.
Red Box has 9 outlets the Klang Valley, Penang and Seremban, offering customers a good mix of music, entertainment, food and beverage as well as event management.
Red Box often collaborate with members of the media, recording labels and artist managers to deliver
IDCP SYSTEMS
With technology revolutionising the business landscape, IDCP Systems Sdn Bhd is equipped to manage the technological demands of today’s business world. Offering cloud-based Retail Management ERP System for chain stores, consignment, trading and the distribution industries, IDCP is dedicated towards helping retailers operate in a dynamic market.
Driven by a team of technology professionals with a deep passion for innovation, excellence and adaptability, IDCP has a clear goal to streamline customers’ businesses. To-date, the company has empowered more than 1,000 retail outlets with technology solutions to optimise customers’ business performance. IDCP
various events for customers and the general public. As a member of MRCA, Red Box is confident that it will be able to expand its reach and partner with more Malaysian business to broaden its horizons and contribute towards a more robust industry.
For more information on Red Box, visit www.redbox. com.my.
serves customers across the diverse landscape of Asia spanning, Malaysia, Thailand, Vietnam, Indonesia, Philippines and China. IDCP has a suite of modules that include inventory, warehouse, finance, sales, retail and analytics. Since its establishment, IDCP has carried out more than 1,000 installations, and garnered more than 3000 satisfied users.
“We would like to listen and connect with the retailers, to contribute our expertise in solving industry challenges through technology and system innovation,” says K. H. Wong, Managing Director of IDCP.
To experience the power of technology with IDCP, visit https://www.idcp.my.
Sunway University Advocates Implementing ESG In Retail & F&B
Exploring ESG in the retail and F&B businesses.
SUSTAINABLE SOURCING
Sunway University’s Dr Arsalan Zahid Piprani talks about implementing ESG (Environmental, Social and Governance) in retail and F&B through strategic sourcing. In his presentation he explains that sustainable sourcing is the process of obtaining goods and services in a way that balances social, ethical, environmental, and economic considerations throughout the entire supply chain. He shares that sustainable sourcing is a vital element in business success in today’s world because consumers
have become more savvy about sustainable practices, while regulatory is also increasing with governments pushing for more sustainable products and services. In addition to that, companies that embrace sustainable sourcing are better positioned to thrive in a future where sustainability is a key business driver and a source of competitive advantage.
Sustainable sourcing is backed by three key principles that include environmental stewardship which supports sustainable production by the reduction of damage to the
environment; social responsibility which promotes fair labour practices that support local communities; and, economic viability delivering long term value for stakeholders. Dr Arsalan emphasizes that the benefits of sustainable sourcing includes risk reduction, brand reputation enhancement, cost savings and drives innovation. He advises that the course of action to be taken to achieve sustainable sourcing is by identifying sustainable suppliers, evaluation suppliers and implementing sustainable sourcing strategies. On the approach of
implementing sustainable sourcing strategies, Dr Arsalan advises to develop sustainable sourcing policies, engaging and educating employees, collaborating with suppliers, and continuous monitoring and improvement. He stresses that in the long term, sustainable sourcing is not a cost to be minimized, but an investment in our collective future.
ENERGY EFFICIENCY AND CONSERVATION
Ng Wee Chiang from Sunway Property and Facility Management touched the energy transition index by WEF, addressing the national
WASTE MANAGEMENT
Jessica Jong from Sunway Malls highlighted on the quantity of waste generated in Malaysia amounting to 38,000 tonnes per day, of which 17,000 tonnes are food waste amounting to 24 percent of food waste that is avoidable. She explained that from the 38,000 tonnes, only 2 percent is recycled while 42% is incinerated or chemically treated and 56% dumped into landfills. She explained that to combat waste, several measures have to be taken which include making food into compost, recycling and reuse of construction materials, waste food recycling, reclaiming wood furniture and repairing old clothes, among others. Jessica
energy transition roadmap, purposed to accelerate energy transition efforts towards high value green economy. In his presentation, Ng addressed electricity consumption, energy efficiency and conservation. He explained that the focus is on the use of renewable energy which involves technology that requires less energy. This calls for the adjustment of behaviours and habits to reduce consumption.
GOOD DESIGN AND SUSTAINABLE PACKAGING
Sunway College also presented on good design and sustainable
packaging in line with the UN SDGs 11th and 13th pillars, encompassing sustainable cities and communities, and climate action, respectively. On embracing sustainability, the presentation focused on rising demand for sustainable products, especially among millennials and gen Z. The focus was also on sustainable branding essentials, green branding, technological support for sustainability and consumer loyalty through sustainability. Ng expressed that authentic sustainable practices are key to securing long-term customer loyalty and brand success. ■
pointed out that the consequences of organic waste in landfills led to significant negative environmental impact such as the pollution of waterways, emission of landfill gasses, and climate change due to
various gasses in the environment. She shared that in mega malls in Malaysia, food waste was the highest at 70 percent followed by plastics at 12 percent, and paper at 16 percent.
Yayasan MR DIY Wins Sustainability, CSR Award
Yayasan MR DIY recognised as Foundation of the Year in Sustainability and CSR Awards Malaysia 2024.
Yayasan MR DIY has been announced as Foundation of the Year (Home Improvement Retailer) for Outstanding Community Spirit Award in the Sustainability and CSR Malaysia Awards 2024.
The award organised by CSR Malaysia an initiative of Pertubuhan Amal Tanggungjawab Kemapanan dan Korporat Malaysia, a national body for Sustainability and Corporate Social Responsibility, celebrates outstanding Malaysian corporations that have excelled as trailblazers in the socio-economic and environmental transformation of Malaysia.
Women, Family and Community Development Deputy Minister Datuk Seri Dr Noraini
Ahmad presented the awards in recognition of their hard work and accomplishments.
A panel of esteemed judges from corporate and social organisations selected 60 award recipients based on criteria such as the clarity of their CSR goals, impact, event frequency, total contributions, transparency, creativity, team strength and the sincerity and effectiveness of each initiative.
EXTRA SPECIAL
Commenting on the recognition, Yayasan MR DIY CEO Zaleha Mohd Mydin said the win was extra special as it is the foundation’s first-ever CSR Award and it was awarded just one year after the foundation’s inception.
“This significant acknowledgment affirms that Yayasan MR DIY’s efforts to make a positive impact on the lives of Malaysians are truly making a difference. Our team is grateful for this recognition and is inspired to do even more in the coming years,” she said.
“We hope programmes like this will inspire other companies to follow suit, paving the way for a better Malaysia. We extend our heartfelt thanks to the CSR Malaysia awards organising committee and judges, and to the MR DIY Group for their trust and support.”
STRONG FOUNDATION
The Sustainability and CSR Award event, held at the Berjaya Times Square Hotel, Kuala Lumpur, in July, honoured 60 Malaysian listed and private companies together with government-linked companies. Yayasan MR DIY is the sole winner of the Foundation of the Year (Home Improvement Retailer) Outstanding Community Spirit Award category.
Yayasan MR DIY was established in June last year to manage MR DIY Group’s community impact activities. Last year, the foundation carried out 190 programmes, positively impacting over 59,000 individuals.
It plans to continue to build on this strong foundation, reaching more and more individuals and communities, and in turn contribute to the sustainable development and progress of the nation as a whole. ■
From left, CSR Malaysia Chairman Dato R Rajendran, Women, Family and Community Development Deputy Minister Datuk Seri Dr Noraini Ahmad, MR DIY Yayasan Board of Trustees Prof Dr Ong Teng Aik, Yayasan MR DIY CEO Zaleha Mohd Mydin and CSR Malaysia Co-Chairman and Managing Editor Lee Seng Chee.
