The retail and franchise industries are set to shine at their brightest in July this year, attracting both local and international exhibitors and delegates to a great showcase of retail and franchise brands.
RCA is set to unveil the 5th Malaysian International Retail & Franchise Exhibition (MIRF) 2022, scheduled to be held from 14-16 July 2022 at the Kuala Lumpur Convention Centre (KLCC). The three-day event, which was first introduced by MRCA in 2016, is the largest event in Southeast Asia that showcases established and upcoming retail and franchise brands under a single roof. These brands include food and beverage (F&B), services, innovative products and early education, among others. In 2019, MIRF’s 4th edition attracted over 200 exhibitors, taking up more than 380 booths, an increase of 30% compared to previous years. The event saw international brands from 15 countries including Taiwan, China, Vietnam, Poland, Australia and Singapore, among others. Additionally, the exhibition featured a zone called “Hatchery” – an
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Malaysia Retailer Vol 9 No 4
MRCA Event
MIRF 2022: Retail & Franchise Reboot
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