FEATURE / MATRADE
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FUSIONEX POWERS MATRADE’S #MYAPEC2020 VIRTUAL EXHIBITION PLATFORM Malaysia External Trade Development Corporation (MATRADE) has partnered with multi-award-winning AI and Big Data technology leader Fusionex to power #MyAPEC2020, its first virtual exhibition which will be the catalyst for many more similar initiatives in the future.
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rompted by the accelerated digital transformation efforts by various organisations in response to the impacts brought about by the Covid-19 crisis, MATRADE has established multiple channels to help stimulate business activities and sustain business competitiveness in the international market. In a bid to keep everyone safe, MATRADE pivoted to a fully digital exhibition, powered by Fusionex technologies, that provides a virtual avenue for businesses and enterprises to convene, converse and collaborate. “As the organizer of the exhibition, MATRADE will leverage its reach around the world to promote this virtual exhibition and arrange virtual B2B meetings that will enable Malaysian companies to connect with the right buyers. “We are confident this exhibition will be of great benefit to the participants and help revitalize businesses that may have been affected by the pandemic,” said MATRADE CEO Dato’ Wan Latiff Wan Musa. In compliance with social distancing regulations and guidelines, Fusionex responded by the innovative utilisation of cutting-edge digital technologies to make manifest the experience of hosting a real exhibition on multiple screens and channels simultaneously. The platform is also able to create a borderless and seamless experience for people around the
L-R: Fusionex Group CEO Dato’ Seri Ivan Teh, MATRADE Chairman Tan Sri Dr. Halim Mohammad, Deputy Minister of International Trade & Industry (MITI) Datuk Lim Ban Hong, MITI Deputy Secretary General Hairil Yahri Yaacob and MATRADE CEO Dato’ Wan Latiff Wan Musa at the launch of the MATRADE’s #MyAPEC2020 Virtual Exhibition Platform.
world to attend the virtual event while obtaining actionable insights and gaining a comprehensive panoramic view of the exhibition to understand its impact. Fusionex Group CEO Dato’ Seri Ivan Teh applauded MATRADE for creating a platform for companies and enterprises to participate in the exhibition, offer digital content, conduct business pitching and hold online conferences. “Companies will have visibility of online traffic and the sales leads generated from these visits. All in all, this virtual platform represents the future in digital technology innovations that will help make Malaysian SMEs more digitally savvy, able to not only survive a postpandemic world but flourish and soar,” said Dato’ Seri Ivan. MATRADE The #MyAPEC2020
Exhibition is being held in conjunction with the Asia-Pacific Economic Cooperation (APEC) 2020 forum, hosted by Malaysia this year. The exhibition was launched by the Deputy Minister of International Trade and Industry Datuk Lim Ban Hong. Datuk Lim said that #MyAPEC2020 is “Malaysia’s first virtual exhibition of this scale that has a trade engagement system that allows for business pitching, prearranged meetings and webinars. “This exhibition would not have been possible without the support and technical expertise offered by Fusionex, which has been instrumental in developing the platform. MATRADE will be using this interactive platform to facilitate future virtual engagements between our business community and global buyers.
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