Experience the Business behind the Sport
Quick glance at what we do 1. Train & support Olympic and elite athletes. 2. Organize quality wrestling events. 3. Foster grassroots development for the sport.
Top 10 States in Wrestling Participation
4. Network the wrestling community. 5. Educate tomorrow’s wrestling leaders & coaches.
Every 4 Years
Annually
USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900 Events!
Demographics
5%
33%
Age groups of registered members
29%
age > 19 = 5% age < 10 = 29%
33%
11 < age < 14 = 33% 15 < age < 18 = 33%
1 M ission 18 Olympians 63 National Team
USA Wrestling by numbers
13,500 Youth Programs 1,900 S anc tioned Events 3,511 USA Wrestling Clubs
171,240 Registered Members 6,400,000 Website Visits Annually 24,300 Facebook Members and Growing 273,403 Wresting High S chool Athletes 10,270 High S chool Wrestling Clubs in the U.S 8,000,000 plus U.S. Wrestling Communit y
USA Wrestler The Largest Wrestling Publication in the World
Circulation
6 times a year
Pages
44
Distrubution
Format
120,000
Full Color
Magazine Ad Size Examples
Half Page Vertical
Full Page 8.625’’ by 11.125’’
8.5’’ by 9.875’’
One
One
Third
Sixth
Ver.
Ver.
2.28’’
2.28’’
by
by
9.875’’
4.75’’
Horizontal
Quarter Page
7.375’’ by 4.75’’
3.5’’ by 4.75’’
Half Page
One Third Page Hor. 7.375’’ by 3.275’’
Quarter Page Hor. 7.375’’ by 2.45’’
*Other insert opprtunities available on demand
*Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents
Annual Household income $125,000+ $100,000-$124,999 $75,000-$99,999 $50,000-$74,999 $25,000-$49,999 <$25,000
Marital Status
Home Owners N No o
Divorced Divorced 7%
Married Married 70% 70%
26% 26% Yes Ye s
774% 4%
Single Single 23% 23%
USA Wrestling’s Website: www.TheMat.com Annual Average (April 1st 2009 - April 1st 2010) Source: Google Analytics Visits
PageViews
Page/Visits
Avg. Time on Site
6,400,506
35,608,114
10
8 min
WA 1.7%
MN 4.5%
OR 1.5%
NE 1.5% CO 3.3%
CA 8%
AZ 2.1%
KS 1.4%
IA 6.3%
WI 3%
MI 3.2%
PA 7.5%
IL OH 6.1% IN 4.4% 2% MO 3.1%
VA 3% NC 2.1%
OK 2% TX 2.6%
NY 8%
MA 1% NJ 3.4%
MD 1.7%
GA 1.7% FL 3% *All other states under 1%
Did you know: - The highest traffic day of the week is Monday - Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia
METRICS: Access to USA Wrestling’s Google Analytics Reports
One of the top 3 websites in the U.S Olympic Movement over the past 10 years in traffic & unique visitors
Date in 2010
Event
January 3-5
Virginia Duals
February 3-6
Dave Schultz Memorial International
240
March 25-26
FILA * Cadet Youth Olympic Games Qualifier
1000
March 27-28
North West Regional Champioship
220
April 1-3
Asics Folkstyle National Championships
2266
Athlete Participant
Â
1000
April 8-11
ASICS FILA *Cadet Youth Olympic Qualifer & University 1000
April 21-22
FILA Junior Nationals
300
Number of Wrestling events attended annually 0~1 2~3 4~5 6~8 9~11 More than 11
May 14-15
BB Womans National Championship
210
May 28-30
Southeast Regional Championship
300
June 10-12
World Team Trials
200
June 24-28
Junior National Duals
500
June 28-30
ASICS Kids National Championships
700
July 18-24
Cadet & ASICS/Vaughan Junior Nationals
4000
October 23-25
Sunkist Kids Internationl Open
210
October 31
USA Wrestling Preseason Nationals
870
November 15
Chicago Cup International Duals, USA vs Russia
1500
November 14
NYAC Holiday International Open
247
w w w .u s a w r e s tl i n g e v e n t s .c o m
USA Wrestlingâ&#x20AC;&#x2122;s Major National & Regional Events Events - USA Wrestling hosts 40 events annually for all ages & sanctions around 1900 events across the U.S.
Event Exposure Opportunities
- Title Sponor
- Public Announcements
- Presenting Sponsor
- Sponsor an Event Series
- Title of Mat at Event
- Banner placement (size 3ftx8ft)
- Booth Opprtunities
- Activation activities during events
- Public Announcements
Olympic wrestling medals won by the United States: Gold: 49 Silver: 43 Bronze: 30
Summer Olympic Games Competition includes: 10,000 athletes across all sports 200 nations competing in the Olympic Summer Games 14 weight classes in wrestling competition for men in two disciplines 4 weight classes in wrestling competition for women
U.S. National Wrestling Team Inspiring Americas Youth
USA Wrestling Marketing Philosophy
USA Wrestling Sponsorship Activation Model Develop Brand Interest
Target Groups
Enhance Brand Image
Club Leader, Coaches, Parents 1. Heighten program profile to USAW website & social media accets 2. Develop strong presence at events 3. Create interactive programs web/events and during membership sign up process
Increase Awareness
Promote Program
1. Editorial support online & print 2. Connect club leaders and parents with your customized activation program 3. Promote program via video and USAW YouTube channel, e-mail blasts, and newsletters
Promote Benefits 1. Create USAW parent/ Coach support model 2. Provide exposure to benefits and awards
National Partners
Partnering with USA Wrestling History - USA Wrestling is designated by the U. S. Olympic Committee as the National Governing Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroot efforts of the sport.
Philosophy - All agreements are tailored to meet your corporationâ&#x20AC;&#x2122;s marketing objectives. USA Wrestling plans, organizes, executes and measures sponsorâ&#x20AC;&#x2122;s exposure and activation plans in cooperation with its national partners.
Market Reach - A plethora of avenues for companies and organizations to reach their target markets through its: - Events
- Website
- Membership
- Publication
- Special Programs
- Fundraising events
Levels of Engagement - Customized Program (cost based on benefits received) - National Sponsor (All included) - Supplier - Event Sponsor - Official Sponsor of USAW website & social network - National Coaches Education Program sponsor
Contact - For more information, please contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.
Member of the U.S. Olympic Committee
For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.