Kalofonos work sample

2-19-2018 Wolf Ranch

WHAT’S BEEN DONE SO FAR

PROPERTY DOCUMENT The evolution of brand voice, a visual upgrade, and creating some sort of brand consistency and attraction.

EVENT IDENTITIES Creating unique visual standards for the various events happing through the year. Making it easily recognizable and for their to be something visually to grab onto.

COM MU N I TY

G A R AG E SALE

AMENITY IDENTITIES Creating unique visual standards for amenities you find around Wolf Ranch. Making it easily recognizable and for their to be something visually to grab onto.

WR

WOOF RANCH D o g Pa r k

The Lake AT WOLF RANCH

WEBSITE REVISION Creating a clean, cohesive, simple user experience and displaying the values of Wolf Ranch prominently.

BRAND GUIDE Setting standards and direction visually so there is consistency over time.

SUMMARY

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Created consistency of pieces, elevation of what was

Started shift toward more cohesive image; elevating what was

Raised the perceived quality of the property

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Set a standard to work toward and continue to raise

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Created functional pieces

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Updated, refreshed

PROCESS

RESEARCH/DEFINE

EXPLORE

REVISIONS

EXECUTION

Explore who the target

Sketch, research, explore, try

Usually 2-3 revisions until a final

Take the brand and help it live.

audience is and the brand’s

different things. Refine and

piece has been decided on.

Marketing collateral, signage,

personality. Evaluate collateral

pursue a few different styles.

needs as well.

websites, etc.

TO-DOS 1. Logo development + color palette $3,000 2. 3 pieces of supporting collateral $3,000 3. Brand Guidelines/Standards $1,500 4. Street signage design $1,000 5. An Educational Emphasis Kit $1,500 Total $10,000 per property

ABOUT US

We celebrate business, people, stories, experiences, and beauty. Each week we dive into something new and unique to our city. We love a good drink, uncovering culture, and this amazing city of Colorado Springs.

IT’S YOUR PERSONAL LOCAL GUIDE TO COLORADO SPRINGS

WE’RE ALL ABOUT‌

Visual Forward Viewers are much more likely to engage with content that is visual forward, rather than copy-forward.

We tell the story of people and spaces primarily through beautiful and insightful imagery.

Connectors Our hope is that our platform stimulates business growth and an adventurous spirit in our citizens.

Storytellers We love this city and the richness the people, businesses, and activity that are present.

We seek to discover those stories and tell them in an easily digestible and motivating way.

Digital We reach people where they live. In this day and age that is primarily through digital means. We embrace the medium and cultural moment.

We have a sprawled city, but we can better connect it through exposing the wonderful places in every corner of the city.

The hope is that we aren’t adding to the noise, but creating an oasis away from it.

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Features

THE WEBSITE

Stories

Local Scouts

A GUIDE FOR THE PEOPLE BY THE PEOPLE

Representing the heart and soul of Colorado Springs and serving as the “go to” spot for visitors and locals.

60000

AUDIENCE REACH 45000 The Locals Bureau is brand new. We’re gaining steam and anticipate strong growth in Q1 and Q2. The city is hungry for something of this caliber . We have a healthy marketing budget to 30000

ensure exposure and growth, while also working on grassroots campaigns for organic growth.

15000

0 March

Web impressions (per month) June

*All numbers are currently projections

September

December

RESHAPING HOW COLORADO SPRINGS IS VIEWED Presenting a lovely, aesthetically pleasing, and compelling space to display a wonderful city. Let’s take pride in where we live and show it in the best light possible, both for our selves and those that visit.

WE CREATE VALUE We tell your story and show people your space in

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a beautiful way and compelling way. Help them take a step inside your place

Through our web platforms, you’re exposed to a

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We take care of all the logistics of having to hire

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and manage the photo process. No worries, we’ve got this.

hyper-targeted audience that are all potential clients and customers.

We have value packed pricing options that are

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turn-key, easy to do, and benefit you hugely on the back end.

HOW IT WORKS Let’s Make A Plan Whether it’s one of our standard packages or a custom package that suits what you might need.

Set a Date We set a date to bring our team in and take pictures. It’s super easy, and fairly painless. Product samples and optimal lighting is really all we need.

Questions

Make It Happen

We dig a bit into your story: the why, who, where, what, etc. It’s a

We jump in with our creative team and focus on what makes you unique.

quick and fun process.

Launch We set a launch date for your Feature and we coordinate messaging and get you a media kit to promote!

Let ‘Em Roll In We’ll take care of the rest. You just sit back and enjoy.

THE TEAM

JEREMY WORLEY Creative Director

JEREMY REEVES Project Lead

Jeremy W is a creator, thinker, doer. He

Jeremy R makes it happen. He’s the go-to

bridges the gap between idea and

guy for all things community, people, and

execution. He loves cycling, coffee, and

a good story. He also helped start The

can’t wait to meet his new baby in April.

Good & Simple Guide.

He grew up in Colorado Springs and is a

In his free time you can find his nose in a

freelance Brand Designer and founded The Good & Simple Guide and Welcome Fellow.

good book, drinking a cocktail, or hanging out with his awesome family of a wife and 4 kids.

WOLF RANCH + THE LOCALS BUREAU • 4 “Features” over the course of 6 months • Feature 1: The story will be focused around family activities. Whether that be the WR Rec Center, the Dog Park, etc.

• Feature 2: Centered around the abundant park spaces in Wolf Ranch. Documentation of one day of the Summer Concert Series.

• Feature 3: Centered around the bigger picture and experience of Wolf Ranch. Photo documentation of places around Wolf Ranch that are presented in a new and different way than usual. Focusing on things like the dog park, the lake, some of the housing styles, and the parks • Feature 4: This will be a “subversive” tactic where Wolf Ranch is the conduit and backdrop to an experience that we create (family adventure day, date night, etc.)