What we do - Train Elite Athletes - Organize Events - Network Community - Educate Coaches - Engage Alumni
HISTORY Wrestling was one of the first core sports in Ancient Olympic Games in 776BC with over 1000 years of history and a core sport of the Modern Olympic Games since 1896 USA Wrestling is the National Governing Body for amateur wrestling in the USA appointed by the United States Olympic Committee in 1984.
MEDAL COUNT 125 Total
50
205 Total
35
World Championships
Olympic Games Gold
Gold
USA Wrestling Insight’s - The Business Behind the Sport
Structure & Impact Market Wrestling Market Size
USA Wrestling Mission
Impact by the Numbers
Value Creation Direct Market Reach in 2014 400,000 Facebook Fans
285,000 Active Athletes
78,000 in 2010
52 Live TV Shows
10,210 high school Clubs
- Train Elite Athletes - Organize Events - Network Community
400 Collegiate Teams
- Educate Coaches & Leaders - Engage Alumni
- 18 Olympians - 63 National Team
20,000 Mobile App Downloads
- 51 State Associations - 1,900 Sanctioned Events - 85,000 Registered Parents
120,000 Magazine
- 225,240 Registered Members
5,4 Million Webcast 8 Million Community
8,3 Million Website Visits Annually
5,5 Million in 2008
DIGITAL Website
Video / Live Events
8,3 Million Pageviews in 2013
5,3 Million Views is 2014
Adult
Constant Content Creation
Youth
Mobile 25K Downloads in 2014
Socia Media 400K + Fans in 2014
Elements Content: - News - Interviews - Articles - Special features and more
Marketing Reach: - 120,000 subscribers Circulation - 6 times a year Details - Full Color, 44 Pages Promotional Opportunities - All ad sizes available - Inserts - Editorial support
Case Study, Sports Authority Goal: Reach USA Wrestling membership base cost effectively Cost of Investment: $11,000 Action: Place insert 10x4 with promotional code on October issue Result: Generated $140,000 is sales! with 40% net revenue
WRESTLING IN THE US WA MO
MAINE
ND MI
ID
OR
VT
WI
SD
MI
MASS. NY
WY IOWA
NEVADA
PENN
NE
IN
W.VIRGINIA
UTAH
CO
VI
KN
KE
MI
OK
AR
NC
AR
TE SC MI
NM TX
ALASKA
CONN. N. JERSEY
OH
IL
CA
NH
AL
GA
LOUIS
HAWAII FL
WASHINGTON D.C
RI
DEMOGRAPHICS Adult Demographics Webcast & Youtube 5.4 Million Annually Viewers
10%
28%
10%
17%
15%
20%
25%
35%
10%
7%
Youth Demographics Internet & Social Media 7.1 Million Annually Viewers
MEMBERS PROFILE Teen Wrestler
16%
30%
“I love wrestling and my club”
“I want an NCAA or Olympic Champion”
• Age 13 to 18 • 80% USA Wrestling Membership • 7% video views • 90% Purchase wrestling gear annually • 5 Trips a year on average to wrestling tournaments Coach “Wrestling is part of my life”
• 70% College, 20 Elite National Level • Strong social media engagement • 20% video views • 15 trips a year on average to wrestling tournaments
19%
20%
“Wrestling beyond a life style”
• Age 45 to 65 • 50% Event Volunteers • 25% Donors • 20% Administrators • 5 % Alumni • 5 Trips a year on average for wrestling business
Parents “My kids is wrestling”
• Age 28 to 50, 94% Married • Income 45% over $100K • 93% home owners (singe family homes) • 20% social media engagement, 10% mothers • 60% Receive news online and by video views • 30% Did not wrestler as kids
• Age 30 to 60 • Engaged with wrestling news • 15% video views • 40% are coaches, 50% are parents • 15 Trips a year on average to wrestling tournaments
Visionaries
College & Senior Wrestler
5%
10%
Wrestling Women “I will make a difference”
• Average age 15 to 25 • 80% social media engagement, • 15% video views • Highly Motivated • Highly Educated
*Source: thema.com, google analytics - USA Wrestling’s facebook page and Youtude channel analytics
USAW LIST ACTIVATION Print
TV
Online
All event related materials • Poster • Magazine ad’s • Event materials National & International Exposure • TV spots as part of event advertisement • TV spots between sessions at LIVE Coverage of event
Team USA
Apparel branding • Logo placement on team warm ups
Website • Online ad’s • Special features Venue
Social Media
Webcasts
Hospitality
Facebook page & Twitter • Promo post’s • Youtube Links
Live event coverage • Video ad spots
VIP Room • Executive hospitality • Olympic Games (optional)
Product Engagement • Interactive Booths • Athlete / Fan Involvement
Signage • Banners • Mat Decals • Event print items
12
Impact of Actions of 2012 - 2014 Relevant Level
Athlete Podcast
Articles
Web Banners
Facebook Post
Webcast Ad’s
Twitter Post
Penetration Success
Mobile App
Newsletters Dedicated Webpage
Youth
Grant Support
Audience
Grant Booths
Significant Level
Adult Audience Club Poster
Athlete Videos
Parent Welcoming
Magazine Ad’s Scenario Widget
Email Blasts
Event Banner Buck-slips
TV Show Ad
Poster
Less Significant Level Production Effort
Marquis Events NYC
LA
LAS VEGAS
THANK YOU!
Battle on Broadway, USA V.s Russia - May 2011