Experience the Business behind the Sport
For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.
Quick glance at what we do 1. Train & support Olympic and elite athletes. 2. Organize quality wrestling events. 3. Foster grassroots development for the sport. 4. Network the wrestling community. 5. Educate tomorrow’s wrestling leaders & coaches.
Every 4 Years
Annually
USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900
Top 10 States in Wrestling Participation
Demographics Age groups of registered members
5%
33%
29%
1 M ission
33%
18 Olympians 63 National Team 13,500 Youth Programs
age > 19 = 5% age < 10 = 29% 11 < age < 14 = 33%
USA Wrestling by numbers
15 < age < 18 = 33%
1,900 S anc tioned Events 3,511 USA Wrestling Clubs 181,240 Registered Members
6,400,000 Website Visits Annually 62,300 Facebook Members and Growing 273,403 Wresting High S chool Athletes 10,270 High S chool Wrestling Clubs in the U.S History USA Wrestling is designated by the U. S. Olympic Committee as the National Governing Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroot efforts of the sport.
USA Wrestler The Largest Wrestling Publication in the World
Circulation
Pages
Distrubution
Format
6 times a year
44
120,000
Full Color
Magazine Ad Size Examples
Half Page Vertical
Full Page 8.625’’ by 11.125’’
8.5’’ by 9.875’’
One
One
Third
Sixth
Ver.
Ver.
2.28’’
2.28’’
by
by
9.875’’
4.75’’
Horizontal
Quarter Page
7.375’’ by 4.75’’
3.5’’ by 4.75’’
Half Page
One Third Page Hor. 7.375’’ by 3.275’’
Quarter Page Hor. 7.375’’ by 2.45’’
*Other insert opprtunities available on demand
*Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents
Annual Household income $125,000+ $100,000-$124,999 $75,000-$99,999 $50,000-$74,999 $25,000-$49,999 <$25,000
Marital Status
Home Owners N No o
Divorced Divorced 7%
Married Married 70% 70%
26% 26% Yes Ye s
774% 4%
Single Single 23% 23%
USA Wrestling’s Website: www.TheMat.com One of USA Wrestling’s core objective is to
Annual Average (April 1st 2009 - April 1st 2010)
network with the wrestling community
Source: Google Analytics Visits
6,400,506 WA 1.7%
MN 4.5%
OR 1.5%
CA 8%
CO 3.3% AZ 2.1%
KS 1.4%
35,608,114
WI 3%
IA 6.3%
NE 1.5%
PageViews
MO 3.1%
IL 6.1%
Page/Visits
10
MI 3.2%
NY 8%
OH 4.4%
IN 2%
OK 2% TX 2.6%
PA 7.5%
GA 1.7%
MA 1%
VA 3% NC 2.1%
*All other states under 1%
Did you know:
8 min Avg. Time on Site
NJ 3.4% MD 1.7%
FL 3%
- The highest traffic day of the week is Monday - Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia
One of the top 3 websites in the U.S. Olympic Movement over the past 10 years in traffic & unique visitors
METRICS: Access to USA Wrestling’s Google Analytics Reports
Date in 2010
Event
January 3-5
Virginia Duals
February 3-6
Dave Schultz Memorial International
240
March 25-26
FILA * Cadet Youth Olympic Games Qualifier
1000
Events - USA Wrestling hosts 40 events annually for all
March 27-28
North West Regional Champioship
220
ages & sanctions around 1900 events across the U.S.
April 1-3
Asics Folkstyle National Championships
2266
Athlete Participant
Â
1000
April 8-11
ASICS FILA *Cadet Youth Olympic Qualifer & University 1000
April 21-22
FILA Junior Nationals
USA Wrestlingâ&#x20AC;&#x2122;s Major National & Regional Events
300
Number of Wrestling events attended annually 0~1 2~3 4~5 6~8 9~11 More than 11
May 14-15
BB Womans National Championship
210
May 28-30
Southeast Regional Championship
300
June 10-12
World Team Trials
200
June 24-28
Junior National Duals
500
June 28-30
ASICS Kids National Championships
700
July 18-24
Cadet & ASICS/Vaughan Junior Nationals
4000
October 23-25
Sunkist Kids Internationl Open
210
October 31
USA Wrestling Preseason Nationals
870
November 15
Chicago Cup International Duals, USA vs Russia
1500
November 14
NYAC Holiday International Open
247
w w w .u s a w r e s tl i n g e v e n t s .c o m
Event Exposure Opportunities
- Title Sponor
- Public Announcements
- Presenting Sponsor
- Sponsor an Event Series
- Title of Mat at Event
- Banner placement (size 3ftx8ft)
- Booth Opprtunities
- Activation activities during events
- Public Announcements
USA Wrestlingâ&#x20AC;&#x2122;Events
Olympic wrestling medals won by the U.S. Teams Gold: 49 Silver: 43 Bronze: 30
Marketing Philosophy
Sponsorship Activation Model Develop Singature Program Target Groups
Enhance Brand Image
Club Leader, Coaches, Parents Increase Awareness 1. Heighten program profile to USAW
Promote Signature Program
website & social media accets 2. Develop strong presence at events 3. Create interactive programs web/events
1. Editorial support online & print
Promote Benefits
2. Connect club leaders and parents 3. Promote program via video and USAW
1. Create target groups approch model
YouTube channel, e-mail blasts, and
2. Provide exposure to benefits & awards
newsletters, Facebook
National Partners
National Team Apparel
Official Insurance Company
Wellness & Chiropractice
Exclusive Merchandiser
Signature Activation Programs
Olympic, World, Natonal
Responsible Sports
Wellness Advisory Counsil
Wrestling Products
Shoe & Apparel Provider
Coaches & Parent Education
National & Grassroots Athletes
Events Distribution
National Team Airline
Official Anti-fungal partner
Official Mat Provide
National Team Exclusive Scale
Womans Team Sponsor
Signature Activation Programs
International & Domestic
Sponsor of Athlete of the Week
Sponsor of National Coaches
Skin Cleaner Partner
Events Scales
Womans Wrestling Clincs
Partnering with USA Wrestling
Philosophy All agreements are tailored to meet your corporationâ&#x20AC;&#x2122;s marketing objectives. USA Wrestling plans, organizes, executes and measures sponsorâ&#x20AC;&#x2122;s exposure and activation plans in cooperation with its national partners.
Levels of Engagement
Market Reach A plethora of avenues for companies and organizations to reach their target markets through its: - Events - Website - Social Media Assets - Membership - Publication - Special Programs - Fundraising events Contact -
- Customized Program (cost based on benefits received)
For more information, please contact:
- National Sponsor (All included)
Harris Kalofonos - Manager of Marketing & Development
- Supplier
at: hkalofonos@usawrestling.org or 719-265-3629.
- Event Sponsor - Official Sponsor of USAW website & social network - National Coaches Education Program sponsor
For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.