INTERVIEW: Radisson Blu Resort Phu Quoc

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Marko Janssen

General Manager

“We want our guests to feel the Radisson Blu difference”

What is your current biggest challenge competing on a global scale in a highly competitive industry and in the current circumstance?

It’s true that the hospitality industry has struggled in the past years and will continue to recover and grow in 2021. Hospitality businesses are continually faced with many challenges regarding trends and customer expectations; the industry is rapidly growing, and organizations are struggling to keep up with the demand. And, hotel is currently one of the industries that is facing significant repercussions by the pandemic.

Travel will return. But the recovery will likely take longer than in other industries, and will vary across segments. Business and leisure travel will return at different paces, as will domestic and international travel.

For business travelers, demand will likely come back unevenly. Essential travel will differ by industry. In leisure, we expect higher share of domestic. Longer international leisure trips will be slow to return, and travelers will expect greater flexibility in cancelation and change fees. Hotels face the prospect of a long recovery. Over the coming months and years, properties’ circumstances will vary based on a number of factors, including chain scale, location, and demand profile. There is no one right response for everyone, but some guidelines apply universally. At Radisson Hotels Group (RHG), we launched the Radisson Hotels Safety

Protocol, our new program of in-depth cleanliness and disinfection procedures in partnership with an independent, third-party auditor - SGS, one of the world’s leading inspection, verification, testing and certification companies. Under this program, every Radisson Hotels can receive an official label of cleanliness and disinfection, issued by SGS, upon completion of a comprehensive local audit.

What differentiate the hotel from others?

Our brand selling line is “Feel the difference”, in which Radisson Blu creates memorable experiences in stylish spaces. By paying close attention to the small details that make a big difference, we inspire unforgettable experiences with every stay.

At Radisson Blu Resort Phu Quoc, guests can now feel the difference in the service which focuses on the little details of their stay. It is the attention to detail that makes an average experience into a truly memorable one.

We want our guests to feel the Radisson Blu difference, making every trip meaningful and memorable through our carefully curated touchpoints that help them make the most out of every stay with us.

Radisson Hotel Group has a long history of being a responsible business. It helps to make us a difference. We are passionate about caring for others. One of our highest priorities is the health, safety, and security of our guests, team members, and business partners. In response to this, we have reviewed our existing health and safety processes and developed a new safety protocol. This protocol was created by #RadissonCares Campaign in partnership with SGS and is designed to ensure guests safety and peace of mind from check-in to check-out. #RadissonCares is a campaign that leverages the Group’s expertise across a range of service areas to make a positive difference in the lives of its guests.

How do you remain competitive within your region in terms of the hotel’s offerings?

On Phu Quoc, we’re thrilled to pave the way for the expansion of the Radisson Hotel Group’s footprint in Vietnam and to be part of the country’s economic growth story. Our “Yes I Can” service philosophy lies at the heart of our interactions with guests, setting us apart from the others. It is reflected in the positive attitude and professional approach our team members display every day, delivering a memorable guest experience.

We pride ourselves on being Iconic and stylish whilst demonstrating genuine hospitality through our “Yes I Can” customer service ethos. We are passionate about people whether it be our customers or indeed the amazing teams within our properties. We have strategically aligned our properties within the key destinations of Phu Quoc island providing versatility to all guest platforms. Our resort is in prime locations for both the business traveler and leisure guest alike.

How do you expect the association with Haute Grandeur will benefit your brand in the medium/ long run?

Haute Grandeur Global Awards inspire even greater success in already remarkable hospitality establishments and set a new standard of excellence. Only the best of the best is awarded for exceptional achievement and greatest contribution to the global luxury hospitality industry. We are proud to win Haute Grandeur Global Award 2021 which is recognized as a guaranteed golden stamp of excellence, with associated establishments perceived as the benchmark in hotel industry.

Association with Haute Grandeur, we are provided the much needed inspiration in order to further raise our current level of service delivery to even higher one. The value of a Haute Grandeur Global Hotel Award is powerful in terms of its ability to boost marketing and promises to have a direct impact on guests perceptions and satisfaction.