Vietnam
INTERVIEW: Radisson Blu Resort Phu Quoc
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Marko Janssen General Manager
“We want our guests to feel the Radisson Blu difference”
What is your current biggest challenge competing on a global scale in a highly competitive industry and in the current circumstance? It’s true that the hospitality industry has struggled in the past years and will continue to recover and grow in 2021. Hospitality businesses are continually faced with many challenges regarding trends and customer expectations; the industry is rapidly growing, and organizations are struggling to keep up with the demand. And, hotel is currently one of the industries that is facing significant repercussions by the pandemic. Travel will return. But the recovery will likely take longer than in other industries, and will vary across segments. Business and leisure travel will return at different paces, as will domestic and international travel.
Hotels face the prospect of a long recovery. Over the coming months and years, properties’ circumstances will vary based on a number of factors, including chain scale, location, and demand profile. There is no one right response for everyone, but some guidelines apply universally. At Radisson Hotels Group (RHG), we launched the Radisson Hotels Safety Protocol, our new program of in-depth cleanliness and disinfection procedures in partnership with an independent, third-party auditor - SGS, one of the world’s leading inspection, verification, testing and certification companies. Under this program, every Radisson Hotels can receive an official label of cleanliness and disinfection, issued by SGS, upon completion of a comprehensive local audit. What differentiate the hotel from others?
For business travelers, demand will likely come back unevenly. Essential travel will differ by industry. In leisure, we expect higher share of domestic. Longer international leisure trips will be slow to return, and travelers will expect greater flexibility in cancelation and change fees.
Our brand selling line is “Feel the difference”, in which Radisson Blu creates memorable experiences in stylish spaces. By paying close attention to the small details that make a big difference, we inspire unforgettable experiences with every stay.
