2015’s Top Digital Marketing Predictions that will give you a Head-start The digital marketing sector is going through a host of major transformation. At this point, strategies are directly related to data. There is data everywhere that is informing marketers about various audience interests and consumer intents. In addition to this, mobile continues to be increase its user base and consumers are getting more demanding about seamless online experiences. With your digital marketing agency at the cusp of planning the coming year, here are a few big predictions that one needs to be familiar with.
Big Data will Become more Important
Companies are already sitting on huge amounts of analytics pertaining to purchase histories, sales, search activities and even site interactions. There is no doubt about the value of such information. However, every singly data point when looked at objectively can give you a disconnected view of an online customer. By linking all the information together and assessing historical trends of data points, it will be possible for your internet marketing service provider to acquire broader insights into what the customer really wants and where they will go next. The world of big data allows marketers to gain access to comprehensive customer profiles giving them a chance to develop informed audience strategies, intelligent media plans and make create decision.
First and Third Party Data will Gain Focus
Moving on, big data is directly tied up with first and third party data sources. Brands are expected to start targeting their customers on the basis of their buying patterns – information that will be gathered with the help of their own customer data with intent information from the internet. By integrating information from location, social, search and websites will help improve a brand’s ability to engage with customers across various stages of the funnel and prove a more effective retargeting strategy for prospects as well as existing customers.
Automation will Continue going Up
It is expected that all media buying will soon become automated. Instead of swapping of insertion orders, systems will help efficiently communicate in a way that duplication of work is reduced and accountability, efficiency and measurability is increased. It is believed that over a period of time, 100% of all direct response advertising will be bought on a real time basis. This trend is expected to be translated even into the world of television.
Ad Frauds will Continue to be a Concern
Fraud today is considered to account for about 5 to 10%of all search clicks. Display fraud tends to be more complicated simply because of the sheer number of players in this segment. With demand side providers, publishers, ad services, supply side providers and ad exchanges identifying fraud is becoming increasingly challenging. It is expected that there will never really be an authentic crackdown on scams
because these players belong to geographical locations where such activities aren’t yet considered to be fraudulent. In addition to this, it is expected that the need for personalized advertisement will continue to grow. With only a few weeks till the start of a new year, your digital marketing plan can significantly benefit from these predications to develop an effective plan. Get more information on: Digital Marketing Agency and Internet Marketing Service