3 Digital Marketing Skills the Fresher you Hired Will Not Have
While it is a great thing for your business to finally recognize the importance of building an in-house digital marketing team, you may soon realize that some of the best candidates in the market end up getting picked up by companies that solely provide these services. While you are left behind with fresh out of college marketing candidates, you will soon realize university programs are yet to get ahead of the curve to incorporate a host of key skill sets that come together to nurture great digital marketing professionals. While hiring these candidates works excellently if they act as one point contacts between your firms at the digital marketing services provider. However, with their lack of industry knowledge, putting them solely in-charge of your initiatives may be a risk. Here are a few skill sets that an experienced digital marketing solutions provider can bring to the table in exchange –
 Expertise in Content Marketing and SEO With consumers becoming increasingly skeptical about direct pitches, businesses need to be able to highlight their expertise, educate their customers and find ways to solve their problems. Effective content marketing helps in achieving these goals. Furthermore, when buyers are looking for businesses online, your brand needs to be able to benefit from the marked advantage provided through search rankings. SEO is a discipline that, in spite of having gone through various changes over the years, fundamentally enables you to enjoy these benefits. With over 500 algorithmic updates undertaken by Google alone, your SEO tactics need to be handled by someone a lot more experienced and proficient in the field.
 Social Media
While most college students are more than confident about their skills with various social media platforms, it doesn’t have to necessarily translate into social media for business. From the perspective of digital marketing, social media acts as a critical tool through which content is promoted and a brand’s culture is communicated with the audience. Professional teams are able to help you effectively connect with your audience and the influencers of your industry by demonstrating expertise and pursuing other strategies. Technical Skills and the Ability to Nurture Leads With hard selling becoming an obsolete sales strategy brands should be able to nurture leads through their sales funnels. This process is more often than not driven through the online content that professionals create to address various knowledge gaps and to engage potential audiences through various stages within the sales lifecycle. Professionals are able to understand exactly how to nurture these leads through various types of engaging contents such as webinars, e-books and blogs that cater to different kinds of audiences. In addition to this, most students aren’t familiar with common software that help support and drive digital marketing strategies. In –depth knowledge in email marketing software, social medial management and analytics programs, content management systems and CRM programs are often developed on the job and not through university programs. While internships often provide students with basic knowledge about these concepts, it is often difficult to match the quality of output provided by professional companies that provide teams with sole expertise in digital marketing.
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