A Startup’s Guide to Digital Marketing on a Shoestring
As a startup, not only are you forced to compete with more established businesses in your niche, but you are also expected to stand out among millions of other marketing messages that your audience members are bombarded with every single day. In addition to this, you need to achieve all of this on a strict budget. Here are a few affordable and highly valuable digital marketing solutions new businesses can consider to find online success – Venturing into Social Media Without doubt one of the most affordable tools to market your business, social media proves to be an exquisite platform to showcase your growing brand. With simple tools for customer service and promotion, social media is a must have in your overall strategy. - Make it a point to be consistent and frequent with your posts. Since these platforms are ideal to create and build a voice for your brand, regular posts help you create an identity. - In addition to this, make it a point to not deviate from the original message of your brand and to not over post. The ideal number of posts on Facebook according to digital marketing services providers is about 10 a week. On Twitter, it is recommended that to stick to posting about 5 tweets per day. Making it all About Your Customer
A common mistake marketers today make is that they end up using the brand pages on social media platforms only to promote their offerings. This is often a failed strategy since it provides little value to your users. It is recommended that you identify and share information that your customers are looking for and once in a while post promotional content.  Engaging your Followers Social media is an excellent platform through which you can start a conversation with existing and future customers. Make the most of your followership by using content and engagement practices to make them feel like valuable members. Do not get intimidated by social confrontation. Make the most of a complaint to use it as an opportunity to show your customer service capabilities as a brand. Avoid hiding your failures. Make peace with the fact that you are a startup and are bound to make a few mistakes along the way. Approach these opportunities to win over your customers and highlight your long-term vision as a brand.  Making Small Investments on Social Platforms Social media platforms bring forward a host of opportunities worth investing in. Select options based on your business and industry type. For instance, Facebook is growing to become a pay-to-play platform where you must invest into promoting your posts to be able to achieve some levels of engagement. While Twitter offers significant organic engagement, you may also want to explore sponsored tweets to pursue higher engagement.
Finally, remember that content continues to be king even today. With the right kind of blogging approach, leveraging video sharing platforms and by creating attractive info-graphics you will be able to find cost effective ways to master the digital marketing game on the whole. Get more info on: Digital Marketing Services & Digital Marketing Solutions