Over the past few years, press releases have been an integral part of most offsite content strategies designed by SEO Services providers. There are a host of benefits that press release writing brings in making them worth the investment in time and other resources. Generation of Natural Links from Multiple External Sources In today’s day and age, it is getting more and more challenging to acquire good quality inbound links. Building them on your own can demand a lot of time and put you in the risk of a search engine penalty if done wrong. By creating a great piece that has the potential to be shared virally is equally challenging. However, there are a host of news sources that are always on the hunt of interesting material that they can publish. Simply posting a single press release is an excellent way to put you in touch with 100s of such sources almost instantly. Every link that you earn will come with a different website, hereby providing your content significant diversity. The only downside is that the links will all come from duplicate content which over a period of time may prove to be less valuable. However, you will be able to take out some value from such sources in the initial phase.
Acquiring Authoritative Sources that is High-Quality
Most of the websites where your press release will get published in tend to be of high quality. This refers to news websites that focus on publishing relevant information and by doing so have been able to build a reputation for themselves. Search engines too tend to perceive these websites as reliable ones, hereby making links from these portals more valuable than those found on random forums or blogs. By partnering with the right news sources, your SEO Services provider is able to make sure you benefit by association.
Leveraging Opportunities for Name Recognition and Keyword Linking
This is true especially if your releases are generated in-house. Press releases give you a chance to associate the name of your brand or company with the right subject or keywords. For instance, if you are store that sells sporting goods, you can create a press release that uses a variety of instances of your brand name
along with other sporting goods related keywords. Doing so improves chances improving online business through search queries. 
Attaining Instant Referral Traffic and Visibility
It is important to understand the developing press releases is more than just about SEO. Every news source that picks up your content is going to showcase your work to a readership that is its own. That means that, every time a piece gets published, you will have a new set of online visitors gaining access to information about your brand for the very first time. Your press release will be an indication of your brand and its ability to motivate people to visit your website. Finally, there is the obvious benefit of press releases is the simple fact that you have some degree of control over your online reputation through the quality of the content you create. Press releases that incorporate the name of your brand in its title tend to rank well when your company is searched. Get more information: SEO Services & Internet Marketing Service