Blending your SEO and PR Functions Conventionally, SEO and PR have been treated as two different entities and were deemed to offer varied digital marketing solutions. However, this is no longer the case. Increasingly, SEO and PR are working together in a rather integrated digital environ. With the similar requirement to develop great content and reach out to other sites to develop relationships, the roles these functions are now blending. How Did the Blend Happen? For starters, SEO services Leeds started noticing that Google began to place more impetus on the quality of the content, the relevancy of the content as well as that of the sites that were linking back to your pages. Hence, to be able to achieve high positions in SERPs, one has to write and share content that is appealing and insightful and also work towards getting link backs from great websites. If you are working in PR, this is something that you most likely will already be familiar with. PR professionals are used to targeting reputed publications that provide great content linking back to your website. The Joint Goals of PR and SEO With social media playing a critical role in your online success, SEO Leeds based professionals recognize that creating engaging content that is targeted to the right audience not only helps boost brand awareness but also inspires audiences to share what they read on the World Wide Web. Hasn’t this always been the objective of any only public relations initiative? Today, it is not uncommon to see public relations experts and SEO execs work together to benefit from the impactful relationships built with bloggers and publishers. Working together also helps develop stronger digital marketing plans that eventually influence brand visibility. Here are a few areas in which both functions can work together to achieve great results –
Blogging Content calendars PR Stunts Events
With both these functions blending their skill sets and working collaboratively, it is possible for SEO professionals to leverage access to content calendars, for instance, to create enticing content ideas that are in sync with seasonal events and happenings. SEO professionals are able to now plan ahead of time and come up with innovative topics to write about. Effectively Managing a Crossover With any collaboration, communication is important. If your PR and SEO departments intend to work together, it is important for businesses to develop an efficient communication flow. Chances are problems may arise when these two marketing functions start performing the same tasks and forget to
inform the other. Make it a point to communicate when working on joint projects to avoid duplication of work. Leveraging Social Media Knowing that PR and SEO is almost the same thing, leverage this knowledge to identify better links for your website. Social media platforms and bookmarking websites act as critical tools when it comes to gaining incoming links in an organic manner. Getting linked back from prominent publications can prove to be a gold mine but building relationships with other bloggers may prove to be an easier option. Get more information on: SEO Services Leeds and SEO Leeds