Changes Facebook Compels you to make to your Internet Marketing Approach in 2015 Your digital marketing agency is constantly looking for new ways to achieve enhanced results from their social media strategies. Facebook especially, recognizes this and is always looking for ways to introduce new features and tools that help marketers improve their performance. Facebook is looking for ways to provide a platform that is competitive and organic. Keeping that in mind, internet marketing service providers are now able to leverage the following changes and updates to their features for the sake of creating a more engaging social profile –  Search Optimization Facebook now allows users to pursue a quick search for all previous pictures, posts and links that have been shared in the past. This feature has been incorporated into the graph search tool that in 2013 allowed users to look for things, people and places. This is an extremely useful marketing analysis tool that allows businesses to track the number of people that liked a specific brand or the people that reside in a specific geography. Now, users are able to rely on the archive option to go back to posts that were shared in the past. They can watch older videos, look at older pictures and read older articles that they once marked to look at, at a later date. Brands can leverage this feature by making more content available with greater ease.  The Trending Tool This is another tool that helps users to discover relevant updates on the latest news and happenings. Brands and local business firms along with celebrities and journalists can rely on this tool to create interesting posts that are backed up with great research. This will soon be available to mobile users as well and the trending conversations will be categorized into articles, stories, friends and groups, near the scene and Live feed.
Call to Action Buttons Page administrators are now able to use one of the 7 calls to action buttons for their brand’s Facebook pages. Marketers can choose between actions such as ‘Play Game’, “Book Now”, “Contact Us”, “Sign Up” and “Use App”, to engage their audience and generate leads. These buttons are an effective way to drive a variety of business objectives by leading users to landing pages outside of this social media platform. New Post End Date Feature To make sure that people don’t spend time reading posts you made that are now obsolete or outdated, Facebook allows marketers to define a specific date and time when the post must stop showing. While this post will continue to appear on the brand’s page, it will no longer appear on the user’s newsfeed. This is ideal for posts such as event teasers or sale notifications that are no longer an important source of information for your audience. In addition to this, marketers can also now reach out to their target audience through the Smart Publishing tool. Facebook allows brands to look for ideas which are currently trending among your audience members and post and share content accordingly. With many of these features yet to be made available to all marketers, getting a head start can significantly influence your online success.
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