Common Mistakes you May be Making on your Local Website Small businesses especially often tend to be rather stuck with their local business online marketing initiatives. Many of them do not realize that employing the best strategies can be of little use if their foundation for local marketing is not in place. Online marketing solutions provider make note of a variety of common mistakes that small local business make which cost them significant business – Focusing Solely on your Brand More often than not, business owners feel that they need to focus only on their brand. However, what they do not realize it that considering yours is most likely the only business with that name in your industry, there is little need to optimize it. An effective way to beat your competition is by actually showcasing that you are more than just a brand with an offering. Focusing Solely on What you Sell It is a given that your business has a website because it has something to sell. Since every other competition within your industry niche is selling exactly the same product or service, you want to make sure that you set yourself apart. Use your local website to talk about your business, your story and your community. Assuming that People Know What they are Looking For Many business owners assume that their visitors come to their website only if and when they are looking for a specific product. Assuming that people come to your site from a search engine for an extremely specific product is most often not true. Make sure your website offers an excellent user experience that allows you to rope in customers that are also in the earlier phases of the purchase funnel. Forgetting to Optimize Local Elements Experts believe that on-site signals are among the most dominating signals within a ranking pie. Once your content issues are in place, make sure you start focusing on your local optimization elements.
 Forgetting to Optimize Off-Site Signals for Local SEO Make sure your business has a well optimized Google My Business page and check whether all your citations are accurate and consistent. Make sure they are listed within correct categories and acquire links from website that are locally relevant.  Ignoring your Home Page Often overlooked among local business website owners, people believe that simply putting up a slide show of about 10 images equates to interesting content. Consider your website as the face of your business and make sure that it is doing justice towards selling critical points about your brand and its offering. Use this page to inform your audience about what you do. Doing so also allows search engines to crawl through your homepage and index it. Finally, do not forget your internal pages as well. A surprisingly large number of local websites choose to use their about us or service pages to simply state that they sell XYZ in ABC area, urging you to call for more information. Add value to your pages by providing relevant content which educates and engages your audience to find out more. Get more information: local business online marketing &Online marketing solutions