Creating the Perfect Ad Copy for your PPC Campaign Re-writing the copy of your ad is considered to be one of the most effective ways to improve the performance of your Pay Per Click Advertising strategy. While it may take some time to design ads which are impactful, the effort is well worth your while. Consider the following tips the next you are creating ad copy for your Pay Per Click Management initiatives – Committing to your Ad Copy While creating a PPC ad remember not to get distracted by all the other levers and objects within your AdWords accounts. Focus purely on your copy. Putting in some hard work into your copy can significantly boost conversion rates. It is often noticed that simply posting well thought out copies often boost conversions by 40% and reduce CPAs by 50%. Take Brainstorming Seriously What this means is that you need to take into account specific ad copy elements such as value propositions, calls-to-action, USPs and descriptive elements. While doing so, make a note of all the ideas you have without really thinking. You can then pick and choose specific ideas in phase two. Consider scheduling a brainstorming meeting with your marketing team or create a spreadsheet on which everyone can collaborate. The objective is to dump all the ideas for all the segments. Try to get as creative as possible and take into account from front end employees such as your sales reps and call centre executives. Understanding common complaints and objections allows you to create powerful copy that helps overcome those misconceptions that your audience may have. Focusing on the USPs Even if you are not able to identify an appealing USP, taking out time to think of a few may get you somewhere. Identifying the USP for your product, service or brand helps you make your ad stand out amongst those posted by your
competition. Relying on PPC is an excellent way to identify a USP which resonates most effectively with your audience. This could be anything from highlighting your extensive inventory to your favorable shipping policies.  Doing Something Different Most marketers find it extremely challenging to create PPC ads that are different from their competition, unique and one which stand outs. One can always rely on designing a copy that is unique and conducive to making your PPC ad stand out. Here are a few ideas worth considering – - Change the wording around a little. - If you are promoting a sale, try testing different sales lengths and rely on the Google AdWords Ad Customizer countdown feature which gives your audience information about how long a sale will end. This will add excitement to your PPC ads. - Change your tone a little. Finally, take into consideration specific ad components. It is ideal to start with the bigger ones and then progress to the smaller elements. factors such as headlines description lines 1 and 2 and display URLs can be used to come together to create appealing ad copy that engages your audiences and improves your conversion rates.
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