Digital Marketing Strategies to Consider When on a Budget Content, social media and search engine optimization come to form the pillars of any business that is looking at finding success on the internet. However, if you are low on a marketing budget and that is preventing you from hiring a reliable digital marketing agency that can design a unique strategy for you, here are a few tips that help you improve your online initiatives in-house: 
Using an Analytics App
The first thing you need to do is start measuring where you stand on the internet world. Using one of the many analytics apps to measure and organize your total number of likes, the most liked Facebook posts, the average number of likes and comments per post and other metrics across various social media profiles. By monitoring the efficacy of your social media initiatives and the reach each post is helping you achieve, you will be able to identify post styles and formats that help create maximum engagement. For instance, it has been found that on Instagram posts on food, pets and children tend to generate more engagement than any other type of content. 
Focusing on Visuals
Studies suggest that between September 2013 and February 2014, YouTube generated the highest postclick engagement and the lowest bounce rate post-click when compared to any other social media platform on the internet. In addition to this, studies also show that Facebook activity is plummeting, Twitter remains constant and platforms such as Vine and Instagram are showing a rise in activity and engagement. Whether you have a graphic designer in-house or you have been outsourcing your visuals to a marketing company, focusing on your photo and video marketing strategies is more important today than ever. In addition to this, what has been gaining significant popularity is user-generated content. Also known as UGC, this proves to be an effective way to shift some of your marketing efforts and content creation to the public. For instance, using a promotional competition on YouTube or Instagram allows you to engage with fans and also create a comprehensive database of visual ads created by your fans. 
Leveraging Hashtags
This is one of the best ways to be noticed and engage your followers. Especially on platforms like Instagram where you user base is essentially younger than the one on Facebook and Twitter. This means that a larger percentage of the users are actively engaged and the bland content will be easily ignored or overlooked. To be able to get noticed, develop an idea and a relevant hashtag. For instance, you could start a selfie contest where people are asked to take pictures with your products or asked to take instore photos. These contests tend to also help increased foot traffic in your physical stores. It is also effective when you consider using non-competitive campaigns that help nurture your brand image and build an emotional connection with your potential customers. Instead of focusing on direct marketing and material prizes, this can help create a more long-term relationship with your client without having to spend a ton on your digital marketing solutions.
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