DIY SEO Exercises your Small Business must Perform Regardless of the size of your business, to be able to stay ahead in the game, it is important that you incorporate SEO into your online marketing strategy. Many small businesses tend to shy away assuming that they will require a large budget. While an effective and complete strategy will demand significant budgets and the need to hire an SEO agency Leeds, that doesn’t have to mean that you must sit idle until your business can afford this. Here are a few SEO exercises that you can start implementing in-house right away –
Google “My Business”
Considering a major chunk of consumers rely on Google when they are looking for information, make sure that you create a My Business profile on this search engine. Fill out all the information completely and accurately and choose the most appropriate categories for your business listings. Make sure your address, location, operational hours, website and description are well written and include a sufficient number of photos.
Encouraging Customer Reviews
Making sure you acquire a good chunk of positive reviews is a critical part of running a successful DIY campaign. There are a number of ways in which you can ethically encourage reviews without having to straight up beg your customers to do so. Many ecommerce websites choose to send out mailers to their existing customers letting them know that their feedback is important to the business. These emails can consist of links to popular review sits such as Yelp or My Business. If you have a physical website, your website can also choose to link customers to review websites and direct their customers to the address through bills, postcards and other physical communication.
Securing Trusted Back Links
Sign up to becoming an accredited member for organizations such as the Better Business Bureau or the local Chamber of Commerce. Doing so is an excellent link opportunity since organizations like this tend to post information about their members on their pages and subsequently convey a significant level of trust. You can also find great link opportunities through charitable organizations, community events and schools.
Creating Citations and Audit NAP Data
There are a number of business directories that enable businesses to create free listings. Also known as NAP data, it is important that this remains 100% consistent across every business directory that you sign up with. Platforms such as Yelp, Foursquare and YP.com are excellent listings to consider. There are a number of tools that will help you identify and manage local listings.
Publishing Consistent Content
Make sure you include a blog on your website and publish new and fresh content on it on a consistent basis. Not only is this a great way to give your visitors a chance to explore new information every time they visit but it also allows businesses to target long tail-focused keywords and achieve high organic rankings. Consider hiring an affordable SEO Leeds based agency or a writer to help create content that fits your budget. You can source blog posts from within your organization and even assign content generation to your employees to start with.
Get more information on: Seo Leeds and Seo Agency Leeds