Essential Guide to Making your Content SEO Friendly Unlike what most people think, optimizing your content isn’t a very complex exercise. However, you need to be well versed with the various techniques and tricks that revolve around effective keyword research and placement. Here are a few best practices you may want to consider to make your content more SEO friendly. Choosing the Right Keywords Regardless of the various changes that have taken place in SEO practices, selecting the right set of keywords is still an integral part of optimizing your content. However, instead of simply picking up a set of keywords that are most likely to be searched and placing them into content, providers of SEO services Leeds need to start prioritizing. Quantity may work to a certain extent, but search engines are now expected high quality. Now, SEO managers choose to cast a smaller net by using extremely targeted keywords for their audience. This is because the focus on SEO has shifted to conversions over traffic. In addition to this, managers also need to start thinking about how audiences may search for your content. Think about the type of questions they may ask what works would they use to ask them. All you need to do is answer the questions and the keywords naturally follow. Refining your Selection Once you have identified the keywords which make most sense to your content, make sure that you have shortlisted a minimum of 2 and no more than 8 of such words/phrases. Out of these, the most important of them all will be your primary keyword while the others act as supporting words/phrases. To be able to refine your list, make it a point to get rid of those combinations which may harm your phrase. This includes – - Keywords that do not sound like naturally spoken or used phrases. - The ones that sound too pushy, promotional or like an advertisement. - One which talk about competing brands by their name
Once you have your list in place, make sure that your primary keyword isn’t used haphazardly on any other pages on your website. Rely on supporting keywords for your other pages and focus the use of your primary phrase on a single page. Optimizing the Pages The more often the primary keyword features on your page the easier it will be to convince Google about the relevancy of that page and keyword. Experts of SEO Leeds recommend that you place your keyword in – - The copy of your body - The header - The title of the page - The meta description - And the URL. Placing keyword into the content in a natural way can be rather challenging. While traditionally there was no bar on how often you use these phrases, today it is considered stuffing and often gets pages blacklisted from Google and other search engines. More and more digital marketing professionals are recognizing SEO as an art more than a science. For businesses finding it challenging to achieve their online goals objectively, getting in touch with these professionals is an excellent way to optimize your content for enhanced results.
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