Essential Guide to Optimize your SlideShare Presentations Over the years, SlideShare as a platform has displayed a variety of uses for documenting lectures, conferences and sales pitches on the internet. Its partnership with LinkedIn further contributed to its success as a unique platform for sharing Open Office Presentations. As one of the top 120 most-visited websites in the world, there is no doubt that your SEO agency Leeds needs to start leveraging this platform to gain traffic, generate leads, increase followers and build your brand. Here are a few tips from an expert SEO Company UK on optimizing your SlideShare Presentations – Developing Content around your Search Terms Just like any other SEO campaign, your keywords are the foundation to optimizing your SlideShare content. Before you venture into creating a presentation, make sure you invest time in researching relevant keywords for your industry. Ask yourself the following questions – Is the keyword you intend to use relevant to the content in your presentation? Will your audience be able to find what they are exactly looking for? Will your content satisfy your users? Will this help improve your traffic? If the answer to all these questions is yes, then go ahead and strategize your presentation around this. You can also rely on the Google AdWords Keyword Planner for an extensive search. While creating your presentation, these approaches tend to be the most effective – - Highlight something that is shocking - Elaborate information that is useful - Talk about something that evokes emotions
 Naming your SlideShare Presentation Make sure that the file name of the presentation you upload is also keyword rich. This will help your users find your content with ease. This means that while you save your slides in the form of a PDF, make sure that the name you give that document is rich with keywords. Remember that the name of your file will also be included in the URL of the presentation. - Avoid using underscores and hyphens in the name of your file. - Use keywords that describe your offering as against the name of the product or service itself - Do not use upper case letters  Using Correct Titles and Meta Descriptions While SlideShare is an SEO friendly platform, it is important to note that this refers to more than just incorporating keywords into your content. Since this platform allows users to make use of meta descriptions and title tags, using these correctly makes it easier for your audience to find your content on popular search engines. Make sure that the title is between 50 and 60 characters. This will help make sure that it is displayed correctly. Also make sure you incorporate relevant keywords into your title. While the space of description box comes with sufficient space, it seldom contributes to your rankings. It is thus recommended that you do not extend it beyond 155 characters. In addition to this, to be able to be found internally using the right tags can help significantly. SlideShare permits users to use up to 20 tags allowing you to be discovered with relative ease.
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