Growing Traffic and Revenue by Targeting the Right Keywords Few people know that when it comes to keywords, the idea is not to target everything but to identify those with the best potential in finding you SEO success. By correctly identifying the keywords with growth potential, online marketing solutions provider will be able to convert your website into a traffic generating machine with an inflated potential for revenue generation. To be able to identify where the biggest traffic and revenue potential lies, you need to pursue the following steps – Gathering Relevant Information The first step is to understand what your target audience is searching. Ask yourself the following questions – 1. What keywords and phrases is your audience using on search engines to look for your offerings or your business? 2. Do they intend to purchase right away, learn more about your offering or compare your products with that of your competition? Now take a look at what it is that you are offering them – 1. Have you been focusing on the right set of keywords? 2. Are the keywords jargons, brand names or branch terms that your potential buyers use to look for your business the same ones you have used on your website? Your objective should be to start with the top 40 most popular set of keywords that come with a high volume for search for specific pages on your website that are revenue generating. Create a spreadsheet that lists down these phrases. If you are a fairly large ecommerce store selling a wide variety of products, chances are that you will have multiple top level category with a complex URL structure that takes you to the smaller categories and sub-divisions. In this case, you may want to write the top 40 list for every category on your website. Tools
such as Google Analytics, Google Web Master Tools AdWords, Internet Site Search will all help you in this process. While looking at all the information you have gathered you will find that – - The keywords are connected with the content on your website - Most of them help drive some traffic to your website - You are now free from the self-imposed limitations with regards to the keywords you perceived were the right ones. Prioritizing your Targets After having built a comprehensive list, your SEO solutions provider will be able to help you bring this list down to those keywords that come with the highest potential in traffic and revenue growth. From here on, you can start expanding the list to incorporate some of the common variations used for these high value keywords. In this stage, it is also recommended that you assess the set of keywords that your successful competition is relying on. This will help you discover some more valuable keywords that weren’t originally on your list Finally, it is time to take action. Dominate the SERPs through effective content marketing, personalization, retargeting, topic marketing and niche specialization. Take action on your priority areas and you will automatically see quick results on your SEO campaign. Get more information: SEO solutions & SEO services