How your SME can Beat Big Budget Companies through Digital Marketing One of the biggest challenges small companies and start-ups faces when trying to make an impact on the internet world is to beat well established larger brands that with the help of hug marketing budgets take over a major share of online attention. However, with the following tips, it will be easy for SMEs to creatively penetrate through an increasingly cluttered base and get noticed.
Think Innovative and Include Humor
So what if you don’t have a massive ad budget to market your offerings and create awareness. A great way to pursue effective digital marketing Bangalore and in all of your other markets is by creating content that is genuinely innovative, funny and/or adds value for your audience in some way or the other. The idea is to encourage your followers to engage with it and proactively share it without the need for gratification.
Building a Genuine Community
While big brands are in the position to promote their tweets and Facebook posts, engage with influences and provide big rewards in contests, you too can do all of this in a cost-effective manner. All you need to do is work on building a community with loyal followers that talk about your brand because it is their choice to. Apart from making sure that you offer world-class customer service, you need to also send out regular updates, customized product listings and thematic occasion specific greetings to your followers. The trust and loyalty of your customers will be acquired over a period of time. Remember that it is better to have a few followers that are loyal as against thousands that are bought via gratifications.
Listen to your Audience
Remember that social media is a two way communication process. This means that simply force feeding a set of stylized images and marketing communications to your audience will not suffice. You also need to listen to them. Make it a habit to run a search your brand on poplar social media pages. Look for mentions and look for opportunities where you can jump in to encourage more positive engagement. If your budget allows you to, consider setting up social listening software.
Leveraging the Power of Crowd Sourcing
A number of professionals in digital marketing Mumbai swear by the value of having your audience help co-create your marketing communications. What may not have been conceptualized due to budget or capacity reasons within a team of a few in-house members can be spread across a pool of a large audience base. Encourage your audience to come up ideas for your campaign or business. Apparel brands, beauty products and even businesses in the food sector can significantly benefit from this. Most importantly, it is imperative that your offering is useful, attractive and reasonably priced. Sometimes, this is all it takes for an offering to sell itself. At the end of the day, social media is nothing but a catalyst for growth, it is not the only factor that determines the success of your business. Before
jumping onto the social media bandwagon, make sure that your product or service is designed to be a hit. Get more information on: Digital Marketing Bangalore and Digital Marketing Mumbai