Marrying your Content Marketing Initiatives with Local SEO SEO services providers essentially help businesses optimize their website in a way that it ranks highly on popular search engines. This eventually helps businesses get noticed and influence their sales through online channels. Local SEO refers to pursuing similar activities to audiences that are targeted within a local geography. Content marketing is an initiative where your SEO solutions provider will help you create valuable content that is designed to engage a user through content and ultimately help generate leads and conversions. While it is possible to look at local SEO and content marketing objectively, both these campaigns more often than not go well together. Here are a few ways in which you can combine both to create effective results. -
Maintaining a Blog
Maintaining a blog is one of the most critical aspects of effective content marketing. Most successful online content marketing strategies are built on consistent blogging, sometimes even on a daily basis. Many experts today also consider blogging as that one secret weapon that can be used to find local SEO success. That said, it is important to note that in spite of providing great content to your readers, blogs can take some time to deliver results. Amalgamating content with local SEO through blogs requires a long-term commitment. -
Getting Active on Social Media Platforms
If your business is not already active on social media, note that these tools prove to be an excellent route through which you can reach out to local audiences and attract new customers. Using social media in the right way is an excellent way to build your brand and also improving results in your local SEO effort. It is not important to make 10 Facebook posts a day as long as the few that you make are effective, well drafter, well thought out and of value to your audience. 
Leveraging Images and Appealing Videos
Content doesn’t always have to be textual. Content essentially includes everything that is displayed, written or posted about your website or business in general. Images and videos prove to be critical elements in a successful content marketing strategy. That said, a surprisingly large number of brands tend to overlook the potential that it offers. Both these formats of content tend to attract large audiences. Local SEO objectives through these formats can be met through title tags, alt tags that can be optimized with the right keywords which boost your local rankings. 
Generating Online Reviews
A great way to focus on local SEO is by finding ways to encourage online reviews. There are a host of industry specific platforms that dominate online reviews. Google+, Zomato and Yelp! Are a few such platforms worth considering. Find ways to encourage your customers to leave reviews about your
offerings on these platforms or on your website. The more reviews you acquire the higher the chances for your business to rank locally. Finally, make it a point to be consistent with regards to the implementation of your content and local SEO strategies. Make sure all your information is consistent and accurate on all platforms and that your message is also similar regardless of where and how it is being posted. Get more info on: SEO Services & SEO Solutions