Obsolete Digital Marketing Strategies you should Avoid To be able to find success in the competitive world of digital marketing, brands are expected to exhibit high standards of agility and flexibility towards the strategies they implement. With a foundation of innovation that is able to constantly evolve with times, your digital marketing agency can help make sure that your brand does not become obsolete even before it has been able to catch some traction. Here are a few commonly implemented obsolete strategies that your digital marketing agency India will strongly recommend against – 1. Email Marketing and Renting out of Email Lists Even though email marketing is still a common method through which brands connect with potential leads, it is increasingly becoming outdating. Furthermore, renting out an email list with hopes to get leads puts you in the risk of being reported as a spammer or a non-consenting user of email information. All of this can eventually jeopardize the reputation of your business. If you still intend to rely on email to connect with potentials and existing clients, consider launching a direct marketing program and ask your customers to subscribe for your newsletters and updates. However, the advents of social media platforms make email a even more obsolete route to communicate with audiences. 2. Focusing your SEO on Keywords Only While keyword focused SEO helps brands retain their grounds from the perspective of your page rankings. However, if your strategy solely focuses on this, chances are your SEO objectives will never be met. It is not uncommon for internet marketers to only rely on keywords without complementing it with alternative SEO strategies that are equally or more useful. With the Google Algorithms getting a lot smarter and stricter, you are required to set more stringent standards to find SEO success. Marketers are now expected to go through more comprehensive optimization processes that rely on contextual analysis combined with high quality content. 3. Relying on a One-Size-Fits-All Marketing Strategy Choosing not to customize your online strategies can significantly harm your business. With the fast growing number of internet users that choose to make purchases and engage with brands online, customizing your marketing plan is the only way to go about it. Marketers must rely on behavioral targeting as a strategy to pursue customer retention. Chances are that your business will be able to achieve higher conversion rates if you are able to engage in a more accurate and personalized campaign that focus on various profiles within your targeted group of consumers. 4. Paying for Product Reviews Consumers are increasingly getting sensitive towards unnatural links, fake reviews, and followers of a brand on the World Wide Web. Even Google is able to detect fake content and paid links that are used to develop a brand’s digital popularity and ranking. On the other hand, legitimate product review sites are implementing technology that helps detect paid reviews with an aim to maintain their own
standards and reputation. Paying for product reviews is increasingly becoming a waste of money and a risk to your reputation. In addition to this, most businesses are finding it obsolete to build their own internet marketing department and are simply choosing to outsource expertise for maximum benefit. Get more information on: Digital Marketing Agency India and Digital Marketing Agency