Approaches in Search Engine Optimization have significantly evolved over the years. Especially with the ever changing guidelines by Google, your SEO Strategy is forced to take into account the newer developments to improve the organic traffic for your website. Here are some of the top on page SEO tips worth considering in 2015 Focusing on a Single Keyword or Topic The days of stuffing keywords are long gone. However, it is still important that you optimize your web pages around a single keyword or one central ideal. Make sure that your chosen keywords appear in some of the most critical elements on each page such as the heading, the title, the alt text for your image as well as throughout the content in a natural manner. At the same time, it is important that these items are crafted for your visitors and not for search engine crawlers. Keywords needn’t be Verbatim Just like in paid search services, where one can no longer rely on exact match keywords, it is believed that the same goes for organic search. Your keywords no longer need to be in the exact same form as displayed by your tool. For instance, “cheap flights to York” will bring in the same results as “Cheap Flight York”. Also, if a visitor misspells a key phrase or word, mot search engines help users find the right pages regardless of the variation of the keyword that you have used to optimize your pages. Short, Descriptive and Functional URL Structures Among the first factors that search engines rely on to determine the rank of your page is its URL structure. It is thus extremely important that you make your URL easy to crawl through. Make sure that the topic of the page is aligned with the keyword, make sure that it is short and also that is helps easily categorize the pages on your website. Optimizing the Titles of your Page
A title tag helps search engines as well as online visitors understand what your page it about. This is what is used by search engines to display a page on the search result. Considering that Google displays about 50 to 60 characters in its title tag, it is important that you make the most of this space to encourage visitors to click on your link. Start your title with keywords or topics that are relevant to the page. ď&#x201A;ˇ Using the Right Heading Tags Heading tags also help the readers and search engines identify the topic of your page. Search engines identify headings that are tagged within the HTML of a page by bracketing the text. This helps search engines determine the significance of the content by using the <H2> and <H3> tags. In addition to this, on page SEO can be achieved by effective optimization of the image Alt text, by the growth of natural inbound links and the improvement of your websiteâ&#x20AC;&#x2122;s speed. Make sure you get rid of embedded videos or media, reduce the number of images used on your pages, get rid of clunky coding and minimize use of plug-ins to create an efficiently running and well optimized website.
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