Essential Ways to Find Success in Social PPC If you already haven’t joined the social PPC trend, it is time to start rethinking your strategy. While this form of Pay Per Click Management will not outpace Google AdWords in the near future, it is no doubt still an effective source to acquire some incremental leads and conversions for your savvy business. Here are a few things you need to consider for your social Pay Per Click advertising strategy.
Who are you speaking with?
In search marketing, your target audience is essentially anyone who searches using your set of keywords. However, in its social equivalent, you need to put in much more thought and delve into the personalities of the type of audience you intend to reach out to. Are they endconsumers or business owners? How old are they? Where do they work, live and shop?
What Marketing Challenge are you solving?
Before venturing into social PPC asses what is the core reason behind initiating this strategy in the first place. Are you already organically active in social media and are looking for a larger audience to engage with? Are you finding it hard to reach out to a B2B audience because endconsumers are also searching your keywords? Are you looking for innovative ways to improve awareness for your product, service or company?
Define your Objectives
This step becomes a lot easier when you have your first two steps in control. If your audience consists of B2C decision makers and your goal is to generate more leads, you will want to design your strategy accordingly. Planning your strategy in advance is a great way to achieve positive results.
Segmenting your Audience based on your Posts
It is normal to have more than one segment within your target audience. Either you may have more than one product offerings, or you may want to reach out to both children and adults, for instance. Assess your current social posts and assess the type of audience you are reaching out. Taking this into consideration set up your social PPC strategy. Finding Success on LinkedIn LinkedIn is an excellent platform to target individuals at specific professional levels or within specific organizations. Most commonly used for B2B marketing, while strategizing a PPC plan for LinkedIn, consider how you intend to target the audience. Also, be extremely careful about
seniority targeting. If you are trying to connect with decision-makers, you will want to leave out people at entry-level positions. Also, remember that the cost per click on this platform is a lot higher than other social platforms. However, the results are often worth the spends. Finding Success on Twitter Using Twitter Ads is much like Google AdWords and Bing Ads. This is because this platform allows you to target using Keywords. You can also target individual user accounts depending on which option works better for you. While pursuing a PPC campaign here, remember to use images and hashtags with extreme caution. Finally, for Facebook, it is recommended that you have at least a thousand users following you in your custom audience. Sponsored posts in newsfeeds are an extremely valuable tool when reaching out to other Facebook users. With the right experts by your side you will be able to leverage all social tools to make your PPC campaign a successful one. For more information visit http://www.havasworldwidematrix.com/services/paid-media