Researching your Competition for Effective SEO
Vigilance in SEO strategies can help you achieve that much coveted top ranking for your pages. With increasing competition on the World Wide Web, slipping down even to the 2nd or 3rd position can significantly impact your sales. Here is a lesser known approach that your SEO Agency Leeds must consider to help you conquer the SERPs – - A Two Pronged Research Approach An excellent approach for effective SEO Leeds is to not only research your keywords but also take into account your competition. Being stuck with the wrong set of keywords can prove to be a significant waste of time and efforts. In spite of writing extremely unique content, if you have been targeting the wrong keywords, you will find it extremely challenging to generate traffic and conversions. How to Research Keywords Start by focusing on the following three areas – Identify the right keywords for your homepage and product pages. Considered the most important pages on your website you want to make sure that the keywords you shortlist are relevant to your offering. Avoid choosing keywords that are too broad. This way you will be able to save time for your audience members and provide them exactly the right information that they are looking for. Furthermore, this results in minimal bounce rates. Avoid focusing on extremely competitive keywords. Ranking with these is rather challenging. How to Research Competition After having shortlisted the top keywords for your website, you want to delve deeper into what your competition is up to. Spend some time assessing strategies they are using to improve their rankings.
What keywords is your Competition relying on? Make a list of all the keywords that your direct competition is relying on. Also assess if their domain authority is higher than yours. There are a number of online tools that allow you to check if the web pages of your competition have higher domain authorities. Assess the Website Architecture Look through the website of your direct competition and take note of how deep their links go when you click on them. Go through the site navigation and check how easy it is to get around. Pay special attention to how the content is written and t for specific products in different categories. Also assess how their recently views and top rated products are placed on the website. Taking lessons from popular e-commerce websites about how they organize their content and products is an excellent way to fine tune your own pages. How is your Website Different from your Competition? After studying your competition and what they have to offer, go back to your website and identify areas for improvement. How can you work towards making it better than that of your competition? Check if you need to add a blog just like your competition? Assess other elements that can help improve user experience on your website. Pursuing a comprehensive audit of your website is an excellent way to boost your SEO. At the end of the day it is the little things that matter.
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