De-Bunking the Most Common SEO Myths With a number of misconceptions revolving around search engine optimization strategies, a significant number of companies tend to incur serious damage to their websites or businesses. Here are some of the most common myths debunked
If you Build Content, Visitors will Come
This tends to be the favorite mantra of any inexperienced SEO Company UK. It is often assumed that building an amazing website with equally amazing content is all it takes for the traffic to roll in. If this were the case every SEO professional would be a writer. In reality, in addition to great content; what you website also needs to a strong technical foundation, quick page downloads and a host of other things. Create content, but also focus on other SEO tactics for comprehensive results.
Link Building is Passé
While Google did try to exclude links from its algorithms, the results were much worse that when the search engine giant included them into their search criterions. While it is believed that link building may not forever continue to be a ranking priority, it will be years before it potentially stops being one. However, here is what you should consider; You don’t want to go the old school way to buy links from a link farm. This way, you website is at risk of getting penalized. However, you could hire an experienced SEO Agency Leeds that is able to create a strategic link acquisition plan and also help you implement it. The idea is to leverage strategic opportunities that make your link building strategy appear to be organic. This means that links are very much in, only some of the building methods are passé.
Google Analytics Allows Google to Spy on You
Analytics is critical to your SEO strategy. Yet, it is often heard that clients avoid putting Google Analytics on their website because the search engine giant spies on them. Is this true? The answer is a bit of both. For example, if you are creating more than one domains that are being used for immoral things as per Google’s standards, and these sites share the same Analytics code, then yes, Google knows that you own all these domains. However, the search engine is no point using your Google Analytics as a part of your positioning. Companies must realize that Analytics and the search engine are basically two separate arms that do not interact at any level. That said, if the search engine use Analytics to determine their results, it would do a lot worse that excluding links from their ranking factors.
Ranking Does Not Matter
A new mantra among numerous agencies seems to be “We don’t care about your ranking; it is traffic that we work towards measuring”. While there is some level of truth in this statement, it can be a little misleading. A number of agencies no longer refer to it as ranking, but as positioning. This is because ranking has a definite numeric order and positioning is a more loosely defined placement with the search engine ranking page. With local search results, personalization and a variety of other factors; it is rather challenging to pull up a definite top 10 and be sure that what you are seeing is exactly what the others are seeing. With a clear understanding in how SEO has evolved over the years, you can build yourself a successful strategy. For more information visit http://www.havasworldwidematrix.com/services/seo-services-leeds