SEO Strategies you Cannot Afford to Overlook this Year Search Engine Optimization as a strategy sounds more daunting than it really is. The key to finding success in your SEO initiatives is by simply keeping track of what works and what is now considered to be outdates. At the end of the day, your bottom line significantly depends on your capabilities to reach out to more paying customers, service users and readers through your SEO initiatives. To be able to achieve this, here is what expert SEO Services Leeds recommend you focus on in 2015 – Optimizing for Mobile Search A recent study across various urban markets around the world found out that about 80% of adults own smart phones. In addition to this, an average time spent on these devices is about 1.85 hours every day. In addition to this, it is found that 50%of all online traffic today is via mobile. This means that your mobile website is more important today than ever. It is important that you work as hard towards building your presence and improving your search-ability on mobile platforms as on their desktop counterparts. The easiest way to achieve all this is by using a responsive website design to simply compress all the effort that has gone in optimizing this already existing information on your desktop website. Focusing on a Variety of Keywords
Over the years, SEO services have come to recognize the evolving nature of this function and have started to focus on more than just a single keyword. The best way to do this is by blending conventional approaches towards applicable words and also taking into account the user’s intent behind this search. Understanding the actual demographic and prospective data can help content managers to position relevant keywords in content with authority without being forced to do a lot of guesswork. Also, take into account your mobile audience that is most likely looking for different content than your traditional desktop based audience. Your keyword strategy should be relevant to both these audience members.  Unleashing the Power of Social Media Start by making basic searches about your company on various browsers in different locations. Make a note if any of your currently active social pages pop up in the top rankings. Maintaining and boosting your social media presence is a great way to support your SERP goals. While your web page should without doubt rank first, the following spots should essentially be dominated by the social media pages which provide the latest information about your business to an extremely engaged set of audience members. In such cases, even if your potential visitor chooses not to click on your website first, he or she is greeted with the next best option. Finally, it is important that you do away with your complicated user interface and URLs. While pursuing even a basic website audit can takes days of notating, scrolling and running your pages through different tools, it is all worth the effort. A clean and streamlined website can
significantly help you boost your SEO rankings and eventually influence your conversion rates. Get more info on: SEO Services & SEO Services Leeds