Finding B2B Success Using Social Media While most businesses assume that hiring SMM services is only for those companies that sell to end customers. But what if we told you that the same social platforms such as Facebook, Twitter and LinkedIn could be leveraged to attract your B2B clients as well? Here are some key tips that will help you find B2B success using social media tools –
Know your Target Audience
Whether or not you are relying on social media, the first thing you need to get right is your target audience. Not only do you need to shortlist the type of companies you intend to sell your product to, but you also need to identify the actual individual within the organization that will be responsible to making the purchase decision. LinkedIn and company websites prove to be great resources to identify these individuals. By simply “connecting” “Liking” or “following” the company online will only get you as far as their social media services provider. Your efforts will be in vain if it is the CIO for instance, that is the one who is making the decisions.
Understand the Power of Twitter
Once you are clear about your goals, start by using Twitter. This tool is a powerful one to target B2B sales since you can easily find, follow and engage with specific individuals without behaving like a stalker as it would seem on Facebook. Here, you will not be seeing family pictures, holiday albums and other personal aspects of your target member’s life. Once you start following your target, all you need to do is watch and listen. Avoid tweeting to them or sending them a DM right away. Learn things that they share and start by re-tweeting and using your account for similar things.
Mixing it Up a Little
Now that you have gotten used to Twitter, start by also leveraging other platforms to share industry specific news articles and other forms of original content generated on your personal or company blog. A good ratio to follow is 2:1. This means that for every 2 shares or re-tweets of industry content, you must post one original
piece even if it is something as basic as a comment on an ongoing issue. If you wish to attract key individuals, start by re-tweeting what they say about your business or industry. This platform will notify the individual if someone re-tweets their message. This is an excellent way to get in their radar without having to actually introduce yourself. 
Show your Human Side
It is often easy to stop being human when you get caught up trying to strike a business deal. Remember that on social media you always want to highlight a variety of emotions which highlight the human side of your company. It is okay to be a little interesting, funny and engaging on your social media pages. Depending on the nature of your business, you can share news, stories and even industry specific comic strips to create a more engaging environment. Finally, do not hold back from spending on a reliable social media services provider. With the right partner on your side, you will be able optimize a variety of social tools to find B2B success. For more information visit http://www.havasworldwidematrix.com/services/social-media