Social Medial Trends that will Influence your Local Small Business Online Marketing The Social Media Marketing landscape has been constantly evolving over the last one year. 2015 too, has proven to be nothing different with as many as 90% of small businesses relying on SMM to facilitate effective local business online marketing through effective targeting and communications with customers online. Online marketing solutions providers are constantly expected to embrace social platforms to improve customer engagement with their clients on business websites and other digital asset. Here are a few trends that small businesses can count on to improve their local growth online – The Eminent Growth of Social Commerce Online shopping through social media platforms is increasingly gaining traction. It is known that product managers and leading social media platforms are testing the “Buy” calls to action as an integral feature that will allow customers to purchase products right through their accounts without having to leave the websites. On the other hand, Facebook is working on ads that allow advertisers to showcase multiple products or multiple images of the same product in a single advertisement. This will help ecommerce websites in improving their
ROI through social media and make it simpler for consumers to make purchases online.  Visual Content Marketing for Higher Engagement Last year, the growth of visual content prompter users to click through content on their feeds and significantly influenced purchase behavior. Visual content is without doubt an effective tool in attracting audiences and thus helps improve customer engagement. It is believed that videos tend to attract 300% more inbound links that posts that are only plain text. Furthermore, brands that relied on photos and videos to promote their content on Facebook experienced a 65% rise in engagement. This year, most major social platforms intend to launch video advertising features, allowing businesses to intelligently leverage visual content in local marketing through social platforms.  Focus on Social, Local & Mobile via paid Strategies Since mobile and social media marketing are emerging to be the most popular forms of accessing content online, local businesses and SMEs cannot afford to ignore these platforms in gaining marketing traction. Leveraging strategies in display advertising, affiliate marketing, advanced data layers and regarding will facilitate highly optimized PPC campaigns that will help local businesses tap audiences using critical USPs that simplify purchase decision making.  Increasing Social Advertising for Improved Share-Ability and Targeted Reach While most strategies involve assigning big budgets to Facebook and Twitter ad spends, this year local marketers must also account for alternative platforms such as Pinterest and Instagram that are deemed
to be widely accepted by users. Some of the most successful online strategies are also incorporating platforms such as Tumblr and other such platforms. It is important to continue exploring new social channels that are showing potential popularity among your target demographic. Local marketing success through social media requires significant research on your traffic to understand where it is that they are spending their time on the World Wide Web. Assess which digital channels they trust and how they engage with other users and brands online. Get more info on: Local Business Online Marketing & Online Marketing Solutions