Things about SEO You Need to Understand as a Decision Maker In spite of the increasing importance of online marketing knowhow within organizations, it is surprisingly common to find CEOs and other decision makers that simple cannot understand SEO from a bigger picture. When asked about SEO all they can come with is a set of jargons pertaining to keyword rankings. However, few know what is truly required to design and execute a successful campaign. Understanding the following points can help decision makers contribute to online success
SEO is Not Cheap
Most decision makers assume that most SEO solutions come for free and that it is something that you can conquer by spending a few hundred dollars every month. However, for those looking for more sustainable results, one needs to defocus from the money and how to save it. It is important to have an open mind and understand that a good strategy is going to cost your business some money. Common expenses big brands with successful strategies choose to invest in include hiring a professional SEO services provider, link building activities, analytics and conversion tracking along with effective onsite SEO tactics.
Rome was Not Built in a Day
No other cliché fits better here than this one. Most decision makers do not realize that SEO is not a process that shows results overnight. If you are looking for instant traffic, consider focusing your budgets on PPC advertising. That said, SEO takes months of hard work and strategizing before it even presents results that are noticeable. While there will be a number of fly by night companies that will promise to show you results in 30 days and guarantee rankings on the first page, it is more than evident that this is a sleazy marketing tactic to rope in ill informed decision makers. Remember that any strategy implemented to quickly conquer search engine rankings can prove to be dangerous in the future. It can completely ruin your website and get it eliminated from the rankings entirely. It is important that you work on creating a solid foundation that helps ensure long-term rankings.
SEO is Critical to your entire Marketing Strategy
Decision makers need to understand SEO is an activity that all your marketing requires to be tailored around. For instance, the content that is developed for your blogs and websites need to stick to your SEO goals. Your social media marketing initiatives too, are directly connected with your SEO. Your press releases and media outreach as well as well as your website design will have to take into account your optimization goals.
SEO is Essentially Content Marketing
While many people are still under the impression that SEO involves implementing lesser known tips and methods to acquire higher rankings, the fact of the matter is that SEO is all about creating compelling
content and finding effective ways to promote it. If your company is serious about your optimization strategy, you need to be open to invest in good content marketing. Finally, it is important to note that search engine optimization is an evolving concept and demands constant study, testing and research for long term success.
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