Many agencies for digital marketing tend only to focus on making sure that your website is ranked well on search engines. While this is a relevant objective to have, a holistic online approach requires higher levels of transparency among all the parties involved. Here is a list of things a surprisingly large number of agencies for digital marketing won’t tell you. However, the best ones will. It takes more than Content to Rank your Website While it is not uncommon to see the online world chant “Content is King” over and over again, this isn’t entirely true. Content may be a critical contributor to your online performance, however it isn’t sufficient to dominate search engines. There are a host of other things that matter such as links from websites with authority, the loading speed of your pages, the quality of your on-site SEO. A good agency will have invested in high quality tools that help track these variables. One Cannot Guarantee Search Engine Results Regardless how well you have covered all corners, there is absolutely no way one can guarantee results on a search engine. With a host of other factors such as changing algorithms, competitor actions and changes in user behavior impacting your rankings, no honest agency will provide a guarantee with regards to your rankings. Google Authorship is no Longer that Important In August 2014, Google announced that Authorship no longer counts towards the ranking of your pages. If your digital marketing agency is still focusing on this, chances are they are not with the times with regards to digital marketing trends and happenings. You will not Benefit from Optimizing Keywords in your Anchor Text This is a recently realized development where search engines such as Google are working towards discouraging any form of SEO that may come across as unnatural. Especially in the case of using keywords in your anchor text, it is
recommended that you do so with caution. Stuffing your anchor texts with keywords can often get your website penalized by Google.  There is Value in NoFollow Links as well Even though these links do not pass PageRank, they can significantly contribute to your objective of building traffic and acquiring other DoFollow links. If your website has only DoFollow links, search engines tend to get wary and assume you are getting aggressive with your SEO.  The Impact of Citations, Reviews and Links If you intend to gain great results for your local rankings, you need to employ a multi-pronged strategy. This means you will have to work hard in acquiring high quality links, work on citations that refer to accurate listings of your business with critical information that is found in articles, press releases, directories and other sources. In addition to this, few agencies are able to still grasp the importance of mobile SEO and the importance of local search for small businesses. Find an agency that showcases experience, expertise and transparency in a way that your online goals are sufficiently met. Get more information: Digital Marketing Mumbai & Digital Marketing Bangalore