Your Essential SEO Checklist for Ecommerce Websites It is not uncommon for ecommerce websites to lose the SEO battle even before their websites go live. This is because a host of technical aspects of SEO implementation are not accounted for right in the procurement, planning and execution stages. To be able to make sure that your ecommerce platform is able to sustain and drive organic search performance, it is important to incorporate a few technical requirements. Technical Requirements for Successful Ecommerce SEO The platform you choose essentially dictates the way in which your ecommerce website should be architected from the perspective of SEO performance. By selecting a single CMS platform, you are immediately limiting the options you can work with that support effective SEO.
Every Unique Page with Content must have One Unique URL. A page typically refers to a single unique display of content that the visitors of your ecommerce website will acknowledge as such. This could be anything between a page containing a list of categories or another page that talks of a single product and its features. However, if you are looking at a specific category of pages in different orders (Price Low to High OR “Availability”) it is still considered one page since it is the content that determines whether or not the page is unique.
The URL of each Unique Page should be the same every time someone visits it. This should be the case regardless of the path a user takes to get to the page
Category filters also need to be treated as unique pages that come with unique URLs along with easily accessible navigation. This should be a default setting.
Make sure that every unique page comes with a canonical tag that identifies one canonical URL for that page to get rid of probably duplications.
In addition to this, ecommerce websites that intend to cater to a global market must also take into consideration the following technical requirements for effective SEO –
The country and language selector should be provided in plain HTML text and links. The CSS, JavaScript and cookies should be disabled
If the website has a geo-location planned, the country selector should override any other geolocation delivery that relies on IP delivery. Furthermore, the override should be URL based and not based on cookies.
Make sure that your website performs its geo-location tasks only on the first entry page and not on every page that the user visits thereon.
Make sure that your website only geo-locates on .com and other generics.
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Make sure you use hreflang tags and language metadata to highlight country and language designation for every page for every country and language.
Finally, content management systems may also require developer intervention in cases where the CMS platform does not enable editing of an element on a page. Make sure that every individual page is uniquely optimize-able and editable. Furthermore, the child pages should not be able to inherit the parent page optimization settings. In short, every element that impacts SEO performance of your website should be editable in the CMS platform that you choose. Get more information on: SEO Services and SEO Services Leeds