AESOP Brand Guidelines

AESOP BRAND GUIDELINES ASSOCATION OF EUROPEAN SCHOOLS OF PLANNING

CRAFTED BY HAVEASIGN STUDIO

1. SAFE FIELD

2x

2x 1,5x

1,5x

2x

2x

2x

x 2x

2. COLOURS Auxiliary colours

Primary colour

Secondary colour

Special colour

CMYK C=67 M=32 Y=21 K=0

CMYK C=76 M=41 Y=21 K=0

CMYK C=15 M=79 Y=72 K=4

RGB R=93 G=148 B=180

RGB R=67 G=129 B=169

RGB R=205 G=80 B=67

CMYK C=0 M=0 Y=0 K=95

RGB R=40 G=40 B=40

CMYK C=0 M=0 Y=0 K=90

RGB R=60 G=60 B=60

CMYK C=0 M=0 Y=0 K=75

RGB R=100 G=100 B=100

CMYK C=0 M=0 Y=0 K=55

RGB R=146 G=146 B=146

CMYK C=0 M=0 Y=0 K=35

RGB R=188 G=188 B=188

CMYK C=0 M=0 Y=0 K=20

RGB R=218 G=218 B=218

3. GOOD COLOUR STANDARDS

4. FORBIDDEN COLOUR STANDARDS Every colour combination inside the logo itself is forbidden.

5. USING THE LOGO

Never change proportions of the logo.

Never tilt the logo.

Always show a logo in its entirety. Never run a logo over a border of a page.

Except when using logo as a background.

6. USING THE LOGO

You can use sign and logotype separately when necessary.

Preferably use the logo on dark backgrounds and only use white or black version.

The logo should always be legible.

7. BASIC TYPOGRAPHY

Apitendipsam et intio something

MAIN HEADING HELVETICA NEUE LT PRO / 97 BLACK CONDENSED

Apitendipsam et intio. Que nitiunt aut laces cus perest volore nem harunto volore perissita quam netur sit, simpore ni si ommolup tiist, tem. Icia iur sin es di doluptati consequaerum dolorib usantiae

LEAD MINION PRO / ITALIC

Patquam nos vilius caequam

MAIN MIDTITLE HELVETICA NEUE LT PRO / 77 BOLD CONDENSED

Patquam nos vilius caequam

OCCASIONAL MIDTITLE MINION PRO / ITALIC

Patquam nos vilius caequam publin Etra interit, quius senicia consus ad fure, se nihilisque iam crum iam sernicaes! Sendies nicam, C. Fuitast?

Ina, vis nonlocu ppliam sente, num dem senatus defecrimum te qui pero moerum, que inimius esi convo, crio clum speresi publium sente egerbisquam ex morum, preisqu ideesi temnovi vilissentia? idit; horsum incum imusquam partem

BODY TEXT / DOCUMENTS MYRIAD PRO

Patquam nos vilius caequam publin Etra interit, quius senicia consus ad fure, se nihilisque iam crum iam sernicaes! Sendies nicam, C. Fuitast?

Ina, vis nonlocu ppliam sente, num dem senatus defecrimum te qui pero moerum, que inimius esi convo, crio clum speresi publium sente egerbisquam ex morum, preisqu ideesi temnovi vilissentia? idit; horsum incum imusquam partem

BODY TEXT / BOOKS MINION PRO

8. USING THE LINES

MAIN LINE C0 M0 Y0 K55 0,5PT SECONDARY LINE C67 M32 Y21 K0 0,5PT

OR

C0 M0 Y0 K0 0,5PT

9. EXAMPLE COVER AESOP booklet

series A

Apitendipsam et intioAt excea ve Apitendipsam et intio. Que nitiunt aut laces cus perest volore nem harunto volore perissita quam netur sit, simpore ni si ommolup tiist, tem. Icia iur sin es

3. USING 10.

EXAMPLE THE LINES BIG TITLE

ASSOCIATION OF EUROPEAN SCHOOLS OF PLANNING (AESOP), ESTABLISHED IN 1987, IS AN INTERNATIONAL ASSOCIATION OF UNIVERSITIES TEACHING AND RESEARCHING IN THE FIELD OF SPATIAL PLANNING

special bigger header for blue pages

11. EXAMPLE BACKGROUND

color fields on multiply

12. EXAMPLE BACKGROUND WITH TEXT

Important parts of the text like timelines, dates, etc. should be displayed on dark images Important text can have images in background.

Blue colour text on those pages is encouraged.

13. EXAMPLE IMAGE WITH LINE USAGE

THANK YOU