Women in Business 2022

HAYS COUNTY

C E L E B R AT I N G WO M E N W H O KEEP LOCAL COMMERCE ALIVE. A PRODUCT OF BARTON PUBLICATIONS

SUMMER 2022

From the Publisher’s Desk

By Ashley Kontnier

I

sn’t it funny how life works out sometimes? As a young teen, I dreamed of being a firefighter. When I realized it pays very little and my pain tolerance was way too low, I started exploring photography. That dream got me through high school, and then college, where I graduated with a BFA in Photography.

Somewhere around my junior year in college, it became increasingly clear to me that, while I loved photography, a full time photography business was just not for me. Then came the question- what now? I had spent at the past five years working, learning, honing my skill and now…now I had changed my mind?

If you had told me then, or during any of the following eight years, that I would not only be a part owner of three newspapers, but I would also be publishing two of them full time at the age of 30, I would have laughed you right out of the building.

Even though I had a front row seat to watching my own mom

From the Editor’s Desk

start as a reporter when I was 8, and grow through the ranks to editor, managing editor, publisher and, ultimately, owner, I was flabbergasted when she came to my sister and I to throw out the idea of purchasing the paper we grew up loving. One thing led to another, a Facebook announcement, and a message from a fellow newspaper owner asking if we were looking to purchase any other papers, and in the span of four months, we owned two more.

The real shock came when, four months later, I heard myself say “Well, what if I published them?” when I learned that the long time publisher would be moving on. It made sense, really.

Hays County has been home to me for more than a decade. A community newspaper is better when it is published by someone with roots in the community. It just didn’t make sense to look outside.

Now, here we are eight weeks later, and I can’t imagine being anywhere else.

To my mom/friend/business partner: Thank you. I may whine and complain about the long

hours, the steep learning curve and the sheer exhaustion, but without your example, guidance, and unwavering trust in my ability, I would not be who I am, where I am, today.

To my team (ladies +1): Wow! The words “thank you” seem to fall short. Each of you bring something so special to our team, I couldn’t possibly write it all in this little blurb. Thank you for trusting me, forgiving me when I screw up, having my back, listening to me babble nonsense and going along with my crazy ideas as I navigate these new waters. I truly believe that we will do great things, together.

Please know that, wherever life takes us in the months and years to come, each of you have left an impact on me that I will never be able to properly repay.

To the advertisers in this magazine: Rock on! As I read your stories, learn your favorite television series and how you made it to where you are today, I cannot help but smile. Every day, you each get up and lead the way for future women in your own unique way. Without you, and

others like you, I would not have had the confidence to lead people of many ages, lifestyles and backgrounds.

And, finally, to the readers (young and old): As you read through this magazine, I encourage you to reflect on the people in your life who have inspired you to be where you are today.

Whether they are among these pages or not, undoubtedly you have been influenced by those before you. My hope is that you will take that influence, meld it with your own, and continue to share it with the future generations. Then, I hope you will pass this magazine along, with a few words of your own wisdom, to a girl or woman in your life that may need a little encouragement because together, we rise.

By Megan Wehring

hand, of course).

Growing up as a teacher’s kid, you learn to have this immense respect for all instructors in the world because let’s face it – the job is not easy. Without listing a dozen to a hundred different names, I will give a general shoutout to all woman teachers and professors that I had the honor of learning from over the years.

Next, I would be remiss not to mention former publisher Cyndy Slovak-Barton who gave me my first journalism job and showed me the ins and outs of a professional newsroom. Former editor Anita Miller amazed me every day as she showed me that being an editor does not mean that you have to stop writing.

Miller served as the managing editor of the Hays Free Press for more than a year before ill health required her to step down from her position and then in 2021, we were saddened to hear the news that she passed away. To this day, I hope that I will do at least half as good of a job as she did.

I still have great privilege to lead a news organization with an amazing team of women: Tania French (Owner), Ashley Kontnier (Owner and Publisher), Kim Fannin (Advertising Representative), Brittany Anderson (Reporter), Arlene Monroe (Office Manager) and Elizabeth Garcia (Production Assistant). I am proud to be on this team, serving the Hays County area, and I hope I continue for many more years.

L

ooking at the various faces of women leadership across Hays County, it makes me think of the women who inspired me to get behind the editor’s desk.

First and foremost, I would be remiss if I did not write about the most special woman in my life – Carolyn Wehring, my mom.

She has been a teacher in the classroom for 26 years but outside of the classroom, she has taught me hundreds of lessons that I will always hold dear to my heart. One of my favorites that I will share with you today is to find your passion and follow it (with a cup of coffee in

2 | Women in Business | Summer 2022

MBA Field Projects CONSULTING SERVICES AT NO COST. Our MBA Field Projects bring together diverse teams of final-semester MBA students to work with area companies, nonprofits, and municipalities.

Projects cover a variety of issues ranging from organizational growth and opportunity analysis to marketing and development strategies.

In offering these consulting projects, the ultimate goal is to provide a meaningful learning experience for our student teams while providing a valuable service to your organization.

MICHELLE REDEPENNING MBA FIELD PROJECTS COORDINATOR 512.245.3186 mredepenning@txstate.edu

Established in 1970, Texas State’s business school officially became the McCoy College of Business in 2004. The college, which offers classes in both San Marcos and Round Rock, is accredited by AACSB in both business and accounting, and has graduated nearly 42,000 alumni.

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helps me do my job at Texas State University every single day.

Who was the most impactful teacher or educator you had in high school or college?

Michelle Redepenning MBA Field Projects Coordinator, McCoy College of Business, Texas State University What spurred you into the career path you’ve chosen?

As an undergraduate student I had amazing professors who mentored me and encouraged me pursue my master’s degree.

While in my master’s program at Texas State University, my professors encouraged me to work in private industry as a corporate trainer or teach in higher education.

What would you have done if you didn’t work at the job you currently currently have?

I would either be teaching communication courses at a community college or working for a business doing corporate training.

What’s your favorite ice cream flavor and why?

Amy’s Ice Cream – Mexican Vanilla with Snickers.

What was your major in college and did it help you in your career?

My major in both college and graduate school was Communication Studies. I also have a certification in Corporate Communication, Training and Development. My education

Dr. Lynn Harter had a tremendous impact on my life personally, academically, and professionally. She was the first person to recommend that I attend graduate school to get my master’s degree in Communication Studies. She told me I’d make an excellent corporate trainer or professor. Even though she recommended corporate training I think she knew my heart would be pulled back to higher education, where I could make a difference in the lives of students, just like she did in mine. If it wasn’t for Dr. Harter, I wouldn’t be where I am today.

What was the last book you read and why did you choose it?

“The First 90 Days” by Michael D. Watkins is a book that I recommend to MBA students when they start a new job. It focuses on becoming a new leader and the crucial steps and missteps that happen in that first 90 days.

What advice would you give a young professional entering today’s job market?

The first piece of advice I would give to a young professional is to focus on building your professional reputation.

In this age of social media, separating your personal from your professional life is difficult. Never post inappropriate images or messages on social media that future supervisors, colleagues, and clients may see.

The second piece of advice is to make a good impression at your first interview. Treat your first interview like you would a first date. Dress up. Google “frequently asked interview questions” so that you are prepared to answer questions that are commonly asked during interviews. Remember that the interview is a two-way street. You are interviewing the

4 | Women in Business | Summer 2022

company just as much as they are interviewing you. If it’s not a good fit or you experience any red flags, sometimes it’s better to walk away. Just because you’re offered the position doesn’t mean you have to take it.

Finally, always negotiate your salary. Ask for more ¬– within reason. Do your research to find out what someone with your education, work experience, and skills should be making. Indeed’s salary calculator, Glassdoor, and salary.com are great websites to identify what employers in your region are paying and your market value.

Asking for more money is an uncomfortable conversation for most people; however, if you never ask, the answer will always be no. Speak up and you may get yourself a nice salary bump!

What is your role at Texas State University?

I do corporate outreach for the McCoy College of Business graduate programs, specifically the MBA program. When they are in their final semester, our MBA students must complete a strategic analysis project with a business, nonprofit, or municipality. We call these our “MBA Field Projects.” Project examples include but are not limited to business expansion, revenue generation, marketing and operations, organizational growth, and opportunity analysis. It is my role to be out in the community generating interest from organizations in our MBA Field Projects consulting program.

What is the cost to participate in an MBA Field Project?

There is currently no cost to participate in an MBA Field Project.

MADRE. What are the benefits of participating in an MBA Field Project?

An MBA Field Project will provide new perspectives from outside the organization. The students will bring MBA-level business skills to help define issues and recommend solutions. You will also cultivate a long-term relationship with the McCoy College of Business and Texas State University.

What do clients say about the MBA Field Projects program?

Director of Marketing for McCoy Building Supply said “The students we worked with for our MBA Field Project were professional, articulate, creative, timely, innovative, innovative, and respectful. The business objective that we proposed for the semester project was ambiguous and challenging, and they did an excellent job delivering both qualitative and quantitative results back to us. Our outcomes are directly applicable to our business, and we’re thrilled to apply the learnings to both our future marketing strategies and operational processes.”

What do students say about the program?

Thomas Anderson, MBA class of 2019, said “The chance to work on a strategic problem for a company gave me and my classmates the opportunity to put what we learned in the classroom to the test. The skills I learned during the MBA Field Project helped me grow in my career.” Thomas is now an Associate Financial Analyst at H-E-B.

Who have been some of your past clients?

What is the goal of the MBA Field Projects consulting program?

We have recently partnered with City of Kyle Economic Development, McCoy’s Building Supply, Hoops Physio, Dripping Springs Distilling, New Braunfels Utilities, and Con Mi

The goal is to provide a meaningful, educational learning experience for the student teams while providing a valuable deliverable to the organization.

INSIDE:

Q&A

Closing the gender gap An October 2021 report by UN Women shows that women and girls remain disproportionately affected by the socioeconomic fallout from the COVID-19 pandemic...

Local business women share experiences, advice and inspirations.

Throughout

Page 10

Networking Tips for Women

Page 18

How women professionals can make more time for family

inside

It can be an unfamiliar word to some and an intimidating one to others.

Factors to consider when vetting postpandemic career opportunities

Chauffeur, negotiator, advocate, moderator, mom, wife, and employee are just some of the titles that apply to modern women.

Page 26

There’s no denying that attitudes toward work have shifted since early 2020.

Page 32

A little more: First female president at Texas State

11

Women in health care

19

Women & Education

26

A look at women in occupation & industry

32

How women can keep their careers going forward

38

Disabled women in the workforce

38

Women in trades

38

A product of Barton Publications | 5

trucks.

Judy Sullivan All American Wastewater Solutions, LLC What spurred you into the career path you’ve chosen?

Many moons ago, I was working as a nurse at a hospital then later at a doctors office.

I became a mom and wanted a flexible schedule in order to have a healthy work, life, family balance. I started working with my wonderful husband Vincent Sullivan who had just started installing septic systems part time as he was also attending Texas State University (formerly Southwest Texas State University) Fast forward to today, our business has grown and evolved to a full service septic system company.

What would you have done if you didn’t work at the job you currently have?

I’m not sure I might have attempted medical school or worked for a company doing something that I believe in, that there is a need for.

What’s your favorite ice cream flavor and why?

Vanilla because I can put chocolate on it. lol What was your major in college and did it help you in your career?

Nursing and yes it does help on the science end with understanding wastewater treatment and sanitation. Additionally body mechanics is imperative when lifting, twisting, bending. I’m also OCD regarding safety with our service vans and

Who was the most impactful teacher or educator you had in high school or college?

My Anatomy and Physiology teacher in college. She was positive and upbeat and could make anything she lectured about, interesting. She took me under her wing so to speak and helped build my confidence by telling me that I could do anything that I put my mind to. To this day, I like women building women up positively and supporting each other.

• What was the last book you read and why did you choose it? Barack Obamas autobiography. I chose that book because I knew that he had hardships in life and was our president. I felt his empathy for others and wanted to read his version.

Who was your first crush?

Showing my age here, it was Donny Osmond. I was a little girl at the time and I remember thinking if he could just see me one time, he would know how much that I love him. ha ha ha What makes you, you?

Probably my inquisitive nature and love of people. I’m detail oriented, conscientious and a pretty good problem solver. My philosophy is to treat people the way you wish to be treated.

What was your first car and what do you remember about it?

My boyfriend at the time, now my husband bought me a used Datsun 200 sx. I remember one hot summer the air conditioner broke and at the time we couldnt afford to fix the air conditioner for about a month.The interior of the car was black. It was so hot that summer. I made a mental note to myself that I would never buy a car with a black interior again.

What advice would you give a young professional entering today’s job market?

I would like to public speak on this topic and or consult with young professionals about this one day.

Make a point to get real good at what you are doing. Recognize when you are working for a company that “cares.” If your employer cares then they care about you and they care

6 | Women in Business | Summer 2022

about their customers. Also you “care” about the company that you are working for. Focus and put on your thinking hat when you are at work. Don’t be afraid to ask questions and be proactive with learning and inquisitiveness is a plus. Be aware of what is going on around you While at work keep your cell phone in your desk or away if you can. Addictions to cell phones are real. Treat your job with passion as if it were your own business. I would say just be nice and work hard. Don’t be a complainer when the boss is away because they know Trustworthiness, integrity and dependability is imperative.

Don’t talk too much especially about non work related topics, but do be an active listener. This is where us women need to be careful in the work environment, as talking is therapeutic for most women in my opinion.

Use your time at work wisely.

Don’t say no to opportunities and experiences just because they dont fit in that box that you have already set up for yourself in your mind. Don’t doubt yourself and be consistent. Don’t be a follower, but rather a positive leader and roll model and you will do well.

What was the best advice you’ve ever received in your life?

Look at the good in people and the good will come out.

What was the first job you ever had and how did it help you career-wise?

My first job at 15 years old was at a Drug Store. I immediately learned as a teenager, the importance of reliability and consistency.

Who is your role model in life and why?

I have to say my Mom and Dad. Two of the most loving and giving people with good morals and values.

What type of music do you like?

All kinds of music. As I get older I find myself enjoying more relaxing calm music.

Sometimes while driving I have to turn the radio down so that I can see better. lol What was your favorite TV show or movie growing growing up?

Lost in Space and The Jetsons. I have a big imagination

and I always imagined people traveling around in space.

Where do you feel women in business are today?

Where can improvement take place? Honestly the first thing that comes to my mind is positive and negative like the analogy, is the cup half full or is the cup half empty when it comes to this question.

So the half full analogy, I would say women are becoming more educated overall whether it be from going to school or learning at work. I’m seeing a strong eagerness and motivation to learn and make themselves more valuable, with the goal to be more financially independent. To me, this is a positive step forward for women. I love their perseverance and determination. I’m also slowly seeing women working together better and supporting each other.

On the cup half empty analogy, I would say women still have some of the same arduous challenges that they did 30 years ago. One being childcare. Two being inequality with salaries and pay at work. We are still to this day trying to balance on a tightrope with career, family, home and childcare. We are multi- taskers and need more support and help as there is only a certain amount of hours in a day.

Improvements that can be made by having affordable quality childcare. Also level out the inequality of pay and salaries between men and women.

I think it would be helpful for women especially if they are moms to co-share a position so that they can have a healthy balance of work, and home life.

What has been the greatest challenge you’ve faced in your career?

The same as above. Through the years, trying to be the best, involved and supportive mom as I could possibly be, along with having a satisfying lucrative career and investing my time with both family and career has been a balancing act.

What’s your favorite place to go on a vacation?

I’m not a creature of habit. I love to travel in our rv and go to places that I have never been before. Some of my favorite places thus far are Oregon, Washington state, California and the redwood forest, and Colorado.

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one time, and now I have a Bachelor of Science degree in Health Administration. This helped me brush up on some of my knowledge and helped me prepare for my current role as Clinic Manager at ARC Kyle Plum Creek.

What makes you, you?

Rachel Aguilar Clinic Manager, ARC Plum Creek What spurred you into the career path you’ve chosen?

My mom is in the medical field as an RN, and has inspired me with her work ethic, so I followed her lead and joined Austin Regional Clinic when I was 19 years old.

I am still a part of the organization today, 34 years later!

What would you have done if you didn’t work at the job you currently have?

At one point in my life, I was interested in ultrasonography, but I ended up going towards leadership instead.

What’s your favorite ice cream flavor and why?

I tend to like to try unusual flavors to explore, such as goat cheese/honey/thyme. However, just plain vanilla still soothes the soul on a hot day.

What was your major in college and did it help you in your career?

I went to college later in life, as I was a single mom at

I am an observer for sure and I love to people-watch! You can learn so much by watching people and how they act in different environments, and by how they treat others. I feel that everyone has something good to contribute to this world, and I like to find out what that is in every person. I enjoy helping others and being able to support them, even when they are not having a good day, so that I can cheer them up.

What advice would you give a young professional entering today’s job market?

To be adaptable and flexible to the ever-changing demands in today’s job market. An example of this is all the workfrom-home opportunities that are out there now due to the pandemic. Emotional intelligence is another key skill to being successful.

this day: “I’m on vacation every single day ‘cause I love my occupation!”

What is your favorite guilty pleasure TV show and why?

90 Day Fiance. I enjoy watching their development as a couple and sometimes it is just wild to watch these very different people come together!

What was the first job you ever had and how did it help you career-wise?

My first job was in the documents control room at Radian Corporation when I was in high school. This helped me prepare for my initial role at Austin Regional Clinic in the medical records department.

Who is your role model in life and why?

My parents – both are hard workers and personable people who think of others and like to help.

What type of music do you like?

I like and appreciate all different types of music. Variety is the spice of life!

What was the best advice you’ve ever received in your life?

What was your favorite TV show or movie growing up and why?

No matter what you do in life, you should enjoy what you do for a living. I completely agree with this statement, and that is one reason I am so happy in my role today. I love my job, workplace, and people I’m surrounded by, and that makes my job much more enjoyable and empowering. There is a song lyric that I like and holds true to

Miami Vice, because I remember watching it with my dad, and I still remember the theme music to this day.

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Where do you feel women in business are today? Where can improvement take place?

I feel there are many strong women who have climbed

the corporate ladders and are successful. However, one of the biggest struggles that I see is balancing the demands of family/personal life and career. Work-life balance is a struggle with many people I know. As women, I think we are great multitaskers but can find it challenging to find a good balance between these two very important parts of our lives.

What has been the greatest challenge you’ve faced in your career?

Remembering to take time for myself. I am focused on helping all those around me almost to a fault, and need to remember to take time for selfcare so I can refill my cup.

What’s your favorite place to go on a vacation?

Anywhere in nature where I can enjoy the wind in my hair, from the beach to the mountains, and enjoy nature sounds. Nature is truly relaxing and how I can feel unplugged so I can reset myself. The past few years I have not been able to get away as much, so I have enjoyed the Lazy River in my neighborhood as a local getaway to unwind.

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Closing the gender gap

By Brittany Anderson

A

n October 2021 report

by UN Women shows that women and girls remain disproportionately affected by the socioeconomic fallout from the COVID-19 pandemic, struggling with high job and livelihood losses, education disruptions and increased burdens of unpaid care work.

Women’s health services also faced major disruptions, undermining women’s sexual and reproductive health — despite already being poorly funded before the pandemic. And, despite women’s central role in responding to COVID-19, including as front-line health workers, women are still largely bypassed for leadership positions.

Saadia Zahidi, Managing Director of the World Economic Forum, said that the pandemic has fundamentally impacted gender equality in both the workplace and the home, rolling back years of progress.

A March 2021 report by the World Economic Forum states that closing the global gender gap has now increased by a generation, from 99.5 years to 135.6 years. In North America, it will take 61.5 years to close the gap.

“If we want a dynamic future economy, it is vital for women to be represented in the jobs of tomorrow,” Zahidi said in the report.

This reality is why women's representation in every facet of society is vital in ensuring that women are given equal access

If we want a dynamic future economy, it is vital for women to be represented in the jobs of tomorrow,” to resources and opportunities in order to not just thrive, but simply, to live.

UN Women has outlined goals to achieve by 2030 to help close the gender gap.

Poverty As of 2021, an estimated 435 million women and girls globally are living in extreme poverty. However, 150 million could emerge from poverty by 2030 if governments implement a strategy to improve access to education and family planning, achieve equal wages and extend social transfers.

Hunger In 2020, women’s food insecurity levels were 10% higher than men’s. Small-scale farmer households headed by women earned an average of 30% less than their male counterparts. This trend can be reversed, including by supporting women small-scale producers through increased funding, training and land rights reforms.

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Health In the first year of the pandemic, there were an estimated 1.4 million unintended pregnancies in lower and middle-income countries. Sexual and reproductive health services must be prioritized, ensuring they continue to operate safely. More support is also needed to ensure life-saving personal protection equipment, tests, oxygen and vaccines.

Education Schools remained partially or fully closed in 42% of the world’s countries and territories a year and a half into the pandemic, leading to lost opportunities for girls and an increased risk of violence, exploitation and early marriage. Measures focused specifically on supporting girls — especially those from marginalized communities — in returning to school are urgently needed.

Gender equality Reports of violence against women and girls are increasing in many parts of the world.

COVID-19 also intensified women’s workload at home, forcing many to leave the labor force altogether. Women and girls should be placed at the center of all aspects of response and recovery, including through gender-responsive laws, policies and budgeting.

Inequalities Women and girls are subject to multiple forms of discrimination, including migrants, those with disabilities and due to their race or ethnicity. Inclusive and universal gender responsive social protection systems that support all women need to be invested in.

Water and sanitation In 2018, nearly 2.3 billion people lived in water-stressed countries. Without safe drinking

water, adequate sanitation and menstrual hygiene facilities, women and girls cannot lead safe or healthy lives. Women need to be included in the water management process — only 26% of countries are actively working on gender mainstreaming in this process.

Economic growth The number of employed women declined by 54 million in 2020, and 45 million women left the labor market altogether. Women suffer from steeper job losses than men, along with increased unpaid care burdens at home.

Labor laws and reforms need to be introduced and quality, affordable childcare needs to be made accessible.

Innovation Women’s contribution in medical research and innovation has been profound since the pandemic, but only a little over a third of graduates in the STEM

field are female. Women activists, scientists and researchers are also working to solve the climate crisis, but often do not have the same platform to share their knowledge and skills. Ensuring women are exposed to this field and have equal representation and access to forums where these issues are discussed is essential.

Institutions Women’s unequal decision-making power undermines development at every level. Women chair only 18% of government committees on foreign affairs, defense, finance and human rights. Women need to have an equal share of power and decision-making at all levels.

Sources:

• www.unwomen.org/en/news/ stories/2021/10/feature-what-doesgender-equality-look-like-today • www.weforum.org/press/2021/03/ pandemic-pushes-back-gender-parity-by-a-generation-report-finds

First female president at Texas State Dr. Denise Trauth is the first woman to hold the office of president at Texas State University. She is considered to have made a monumental impact on women in the current and former campus community – a champion and trailblazer. Some words to describe her work at the university include “enrollment growth,” “worked tirelessly,” “campus development” and “persistence.”

Now, after almost 20 years in the position, Dr. Trauth decided to move on to the

next chapter of her life in retirement. While she will be leaving her position at the end of June, her legacy will live on.

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Fe, NM and from that time on, I new I found my path.

What’s you favorite ice cream flavor and why?

Baskin Robbins, Bubblegum reminds me of my childhood What’s your favorite brand of soft drink and why?

A&W Rootbeer - again, childhood memories

Jacqueline Martinez Assemblage Contemporary Craftsman Gallery What spurred you into the career path you’ve chosen?

I studied Interior Design in college and while doing so I continued to gravitate towards the finishing decor of the artwork. I spent my Sophomore year in college working in an art gallery on Canyon Road in Santa

What was your major in college and did it help you in your career?

Interior Design/ minor Art yes it was extremely helpful in placing me where I needed to be to discover my love of fine art Who was your first crush?

This will certainly age me, John Stamos What makes you, you?

My family, my sense of pride, my silliness, my blue eyes, my What was your first car and what do you remember about it?

1979 Camero Berlinetta, black on black. I remember how good I felt driving it- muscle car in full

glory. I loved that car!

What is your favorite guilty pleasure TV show and why?

Outlander - historical romance set in Scotland, everything I love.

What was the first job you ever had and how did it help you career-wise?

Customer Service Representative at Fuddruckers. It taught me how to engage with the public and working in the food industry is not easy.

Who is your role model in life and why?

My parents, they gave us stability and a safe place to grow up with love and everything we ever needed. I’ve worked to do the same for my daughter.

What type of music do you like?

Classic rock and anything my daughter, Marilyn Eden sings!

She is a singer/ songwriter.

What was your favorite TV show or movie growing up and why?

Little House on the Prairie - it always made me happy and just

feel good. I think it was the love of family and the simplicity of their lives that I loved.

Where do you feel women in business are today? Where can improvements take place?

I feel good with the progress of women in today’s business.

As entrepreneurs I see so many wonderfully successful and powerful women operating their businesses and truly making a positive impact in our world.

Unfortunately, I still see the need for equality in the workforce, particularly in the corporate and government sectors.

What has been the greatest challenge you’ve faced in your career?

Learning how to navigate the changing art market and trying to stay ahead of the curve.

Time management is my daily challenge.

What’s your favorite place to go on a vacation?

Cassis, France - looking forward to my next adventure and finding a new favorite!

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12 | Women in Business | Summer 2022

What would you have done if you didn’t work at the job you currently have?

What advice would you give a young professional entering today’s job market?

I would probably be a photographer…or something with psychology.

Dream big, don’t give up, and work HARD. Nothing comes easy and everyone starts somewhere.

What’s your favorite ice cream flavor flavor and why?

What was the best advice you’ve ever received in your life?

Cookies & Cream – because Oreos are bomb.

What was your major in college and did it help you in your career?

Shelby Beier Beier Branding What spurred you into the career path you’ve chosen?

Art has always been a passion of mine. I made sure to take all of the art classes offered throughout high school and continued that education earning my degree in Graphic Design.

Graphic Design – yes absolutely it helped me! I fortunately haven’t worked outside of that title since graduating, gaining me plenty of experience in that field, and now I’ve started my own design studio!

Fake it ‘til you make it.

What is your favorite guilty pleasure TV show and why?

Love Island or The Bachelor – they’re so bad but I can’t not watch them every week.

What was the first job you ever had and how did it help you career-wise?

What makes you, you?

I’m a dedicated, efficient and organized worker with a creative insight into the world. I find beauty in the smallest details and am able to display a joyful scene in any atmosphere.

The first job I ever had was working at Journey’s in the mall!

I suppose it helped me learn how to interact with customers and how to get sales.

What type of music do you like?

I’m not too picky, but you can usually catch me listening to The Beatles, Queen, Nirvana, Tom Petty, Blink 182, Red Hot Chili Peppers, most 90’s alternative rock and classic rock, Billie Eilish, Electronic/Funk, I have a pretty wide variety!

Where do you feel women in business are today? Where can improvement take place?

Women in business are dominating. I think there are a lot of areas that need improvement for women in corporate America, but as entrepreneurs and go-getter’s, I believe we are really standing out in the workplace.

What’s your favorite place to go on a vacation?

Warm and tropical is always nice!

CUSTOM BRANDING + WEB DESIGN Brand Strategy Logo Design Promotional Material Packaging Website Design + more!

FREE CONSULTATIONS BEIERBRANDING.COM | HELLO@BEIERBRANDING.COM | @BEIERBRANDING A product of Barton Publications | 13

Sally V. Moser Moser Family & Cosmetic Dentistry What spurred you into the career path you’ve chosen?

My child hood dentist while I grew up in Peru was my biggest inspiration. I knew since the early age of 13 years old that I wanted to become a dentist.

What would you have done if you didn’t work at the job you currently have?

I have thought about it before and honestly, dentistry is my true passion. I can confidently say I would not have chosen any other career. I believe finding out where your true passion lies is important in the pursuit of making your dreams come true.

What’s your favorite ice cream flavor and why?

I really don’t have a sweet tooth but my husband does. So very, very, rarely if we stop at 31 flavors, I will order one scoop of pralines and cream over a sugar cone.

What’s your favorite brand of soft drink and why?

I know it sounds very cliché but I don’t drink sugary drinks.

Water is what keeps me going

throughout the day.

dental rotations.

What was your major in college and did it help you in your career?

What advice would you give a young professional entering today’s job market?

I have a degree as a Doctor of Dental Surgery from the University of Southern California. This is what I needed to pursue my dream of becoming a Dentist.

Set your personal, professional and financial goals for your future at a young age. It may be difficult but with hard work but with a positive mindset and a good work ethic those goals can not only be met but surpassed.

Who was the most impactful teacher or educator you had in high school or college?

Dr. Rodriguez and Dr. Ali were the best motivators during my school years to become an excellent professional in Dentistry and patient care.

What was the last book you read and why did you choose it?

Life Force from Tony Robbins. I love to learn about advancements in medicine and different approaches to treatments allowing a more regenerative solution.

Who was your first crush?

Juan, when I was in kindergarten, he was so funny and he had the cutest smile and dimples!

What makes you, you?

I am a very simple and humble person; I have a very positive attitude and live my life constantly trying to surround myself with positive people and happiness.

What was the best advice you’ve ever received in your life?

To always believe in yourself and surround yourself with family and friends that are going to push you to strive for and reach your goals.

What is your favorite guilty pleasure TV show and why?

I don’t usually watch TV during the day but I do watch Seinfeld almost every night, it relaxes me and I still think is super funny. Laughing at night always makes me wake up the next morning feeling happy and ready to have an accomplished day.

What was the first job you ever had and how did it help you career-wise?

My childhood dentist that I mentioned before allowed me to assist her for a summer before going into dental school.

I love the way she treated her patients and how her patients loved to come see her.

What was your first car and what do you remember about it?

Who is your role model in life and why?

A used Mitsubishi lancer, my parents bought for me while I was attending college in Peru.

I have so many memories of me and my friends carpooling to different hospitals for our

My parents and my husband are my greatest role models.

Their success in their own right along with their support for me in reaching my success is one of my greatest blessings.

14 | Women in Business | Summer 2022

What type of music do you like?

Any and all music with a positive and upbeat message is to my liking. I’ll admit I’m not the best dancer but who doesn’t love to dance to music that makes them happy.

What was your favorite TV show or movie growing up and why?

Watching Full House with my family growing up was always a good time. I always appreciated the positive messages the show relayed to its viewers while still making you laugh at their silliness.

Where do you feel women in business are today?

Where can improvement take place? I personally believe that women in business today are reaching new levels of success and will continue to do so as time goes on. As women it Is extremely important that we do what we can to not only continue to grow in our own fields but to continue to pave the way so that younger generations of women and surpass what we have achieved.

What has been the greatest challenge you’ve faced in your career?

As a foreign trained dentist and in order to earn my dental license in the US, I had to surpass a long list of requirements, every step felt so hard, from Dental examinations to attending an Intensive International Dental Program at USC. Every step was very challenging but at the end so rewarding that I still pinch my self that I was able to do it all.

What’s your favorite place to go on a vacation?

Anywhere sunny, the closes possible to the Ocean.

• Digital X-rays and Cone Beam 3D CTScan • Cosmetic Dentistry • Zoom Whitening • Veneers • Same day crownsCEREC • Smile makeovers • Clear aligners SureSmile

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–Sally V. Moser, DDS A dental home that makes you feel at home A shame-free, non-judgmental educational experience A relaxing, soothing environment that instills confidence and peace about your oral health and dental care

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www.moserdental.com 589 N. FM 1626, Suite 101,, Buda, TX 78610 • 512-361-0932

A product of Barton Publications | 15

afforded the opportunity to provide for those in need.

What’s the best advice you have received in your life?

Amber Bass Audiologist at Austin Ear Nose & Throat Clinic What lead you into audiology?

I’ve always had compassion and empathy for people, especially those that face the challenges associated with hearing loss. My brother was diagnosed with an acoustic neuroma later into my career. I was thankful to have gone into audiology to assist and guide him for proper treatment. Additionally, I am passionate about education and have enjoyed working with Phonak to offer continuing education seminars in Kyle and surrounding communities.

What advice would you give a young professional entering into today’s job market?

With motivation and determination, anything is possible.

Pick a career that aligns with your natural talents and is rewarding to you both personally and professionally. For example, I have always found the act of caregiving rewarding and as an audiologist I am routinely

Success follows persistent fortitude in the face of life’s struggles. The field of Audiology is incredibly dynamic and you have to keep showing up if you want to continue to have a positive impact on your patients. I am incredibly grateful to have experienced firsthand the advancements in hearing aid technology over the last decade of my career. I plan to “keep showing up” and do my part in contributing to the community by providing unparalleled hearing healthcare.

What makes you, you?

I am a “people person” and I truly value and respect the needs of the hearing healthcare community. Fitting the appropriate hearing aid technology goes beyond just determining listening needs; but also involves understanding a patients unique daily living activities. I care about my patients and I want them to know this each time they leave my office.

Where do you feel women are in business today and where can improvement take place?

Women are breaking stereotypes and creating movement for equality in leadership roles.

It’s encouraging to see more women in positions of leader-

16 | Women in Business | Summer 2022

ship while also advocating the importance of a healthy family and work life balance. I hope to continue to see more female mentors and advisers who create a network of support for future female entrepreneurs.

My wish for future female entrepreneurs and female business owners is that they remain truly happy. Happy in life, happy in their career, and happy in their own personal success. I will always be present to guide my daughter and future female colleagues with the lessons learned during my professional career path. Hold your head high, press onward, and hang on for the ride. Life is short. Give it all you’ve got and most importantly, make a powerful impact.

What type of music do you like?

In general, I particularly enjoy Country Music because of its “realness” and the fact that the stories told are oftentimes relatable. The routine use of slang and metaphors are also appealing. Recently, I have become a big fan of Ryan Bingham and hope to see him live at White Water Amphitheatre in New Braunfels, Texas. In his song All Choked up Again, he sings, “When you’re raised in a bucket of rain, you either die or learn to swim.” I can completely relate to this and love his use of metaphors to describe overcoming life’s struggles. I’m also a fan of the Marfa Tapes to include: Jack Ingram, Jon Randall, and Miranda Lambert.

Living in Austin and having exposure to so many local artists

makes it even more exciting when fitting musician earplugs and hearing aids. aids. With Bluetooth capability, you can stream music directly to your hearing aids with no hassle or extra devices.

What is your favorite brand of soft drink and why?

I typically drink one Dr. Pepper a day as my daily treat.

My daughter and I visited the Dr. Pepper plant in Waco, Texas where we became fascinated by the history of the drink and how it was originally marketed and manufactured. Dr. Pepper was created by a pharmacist, Dr. Charles Alderton, who thought outside of the box to create a novel tasting drink. I think it is important to expose my daughter to these types of experiences in order to broaden her mind and become intrigued by new possibilities.

Who knows, she may become a future female entrepreneur.

It took a team to build and market Dr. Alderton’s famous drink and I am thankful for the strong women in my family who have formed and created a team of support for myself and daughter.

What inspires you to succeed?

What inspires you to succeed has to be felt deep within your gut. When I’ve had a bad day, I say to myself, “Well, I’m still standing”. It reminds me of how far I’ve come and what I’ve had to endure to be where I’m at both personally and professionally. I’ve learned to never withdraw when faced with life’s most difficult battles.

It’s during these times that you have to negotiate life’s obstacles and persevere.

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Suite 100 A product of Barton Publications | 17

Networking Tips for Women

By Megan Wehring

Networking – It can be an unfamiliar word to some and an intimidating one to others. But knowing some tips going into the networking process can help get the job done.

18 | Women in Business | Summer 2022

MYTHS ABOUT NETWORKING According to the Center for Creative Leadership, one of the first steps is to acknowledge some negative and false ideas you may hold about networking.

They may be falling for one of the five common myths: networking is insincere and manipulative; is only about politics and getting ahead; is done when all of the “real work” is done; is about how many contacts you have; and is for extroverts.

SOCIAL MEDIA HELPS We live in a digital age today, so why not use social media to your advantage? Many people in the workforce have multiple accounts on each social media platform, one for their professional network and one for their personal connections. Others use one account for both. Either way, your social media accounts will help if you use them the right way.

You don’t need an online platform to talk to your neighbor, according to Hillel Fund, tech marketer and startup adviser.

When receiving friend or follow requests on a platform, it’s not the most social to only accept requests from people you have worked with or are friends with in real life. Building a network means meeting new people.

That being said, Fund also shared that connecting with people on Facebook, LinkedIn or any other platform can turn into major professional opportunities.

WHAT IS YOUR NETWORK STRUCTURE? To get a clear picture of your network, the Center for Creative Leadership suggests taking a piece of paper, drawing a circle in the middle and writing your name in the circle. Then, write down the names of people that you have strong connections with — put them close to your circle. Write the names of people that you have weak or distant ties with farther away from your circle. Lastly, ask yourself who

should be added to your network – those should be farthest out on your paper. Do any of your connections know each other?

Solange Lopes, founder of the Corporate Sister platform, says that working your network means establishing your power network, or having access to the “Who’s Who” or power players in your industry or business network – even if you are not at the top of the food line. This also includes continuing to update your network and not let it grow stale. Keep it active by keeping in touch.

IT’S ALL ABOUT RELATIONSHIPS Patience is key. The Center for Creative Leadership highlighted a point that many already know: strengthening your network does not happen overnight.

Growing a network can look different per person. Indeed, you can grow your network by attending events and women networking groups.

But it should also be a daily habit, according to Lopes.

Whether it’s in the elevator, in the hallway or even at your local supermarket, Lopes encourages women to remember that networking is simply the practice of building relationships.

KNOW THE MISTAKES THAT CAN BE MADE Making mistakes is a part of life, even though we don’t like to talk about it. Caroline Ceniza-Levine, founder of Dream Career Club, explained five networking mistakes that can happen more often than not.

The first mistake is canned communication. We sit down to write a thank you note or email and we want it to be perfect for the reader. In doing so, we research dozens of templates to help structure the correspondence – however, it becomes an exact copy with little to no personalization. Ceniza-Levine said that relying on a template too much can help the response loose its genuine, targeted feel

Then, there is no communication. Ceniza-Levine said that the problem with skipping communication altogether, in both recruiting and networking, is that it stops the relationship.

Continuing a relationship means that at some point, you need to communicate again. So, there are different times that a line of communication is needed, according to Ceniza-Levine.

• If someone gives you a lead, let them know what happened to that lead, even if it ultimately didn’t pan out.

• If someone gives you advice, let them know what results you get from implementing it.

• If someone gives you a lead that becomes your next employer, send a thank you note (email is fine, but a card is one way to stand out).

• Check in with the person after you start your job to let them know how you’re doing.

Unfilled appointments are next. Some people agree to get together because they assume it’s the polite way to reconnect with their network but in reality, their schedule is too busy or too out of their control to meet live, Ceniza-Levine said. Don’t offer to meet with a person just to be polite if there is a chance that you won’t follow-through.

Similar to appointments, offers can also go unfulfilled. If you tend to over-promise or if you know you have a problem with turning down requests, force yourself to count to three before responding to anything (even where you want to say yes), Ceniza-Levine said. In the three seconds of silence, ask yourself if you want to do this and if you can do this in a timely manner. Then when you make the offer, put it in your calendar with a firm deadline, if you can’t do it right away.

Lastly, asking at every contact is not the best thing to do. This means when you only reach out to a person when you need something. Ceniza-Levine concluded that it’s okay to ask your network for help but if you only reach out

when you need help, then you are not growing or building a genuine network.

Sources:

• “Do You Struggle With Building a Network? 5 Networking Tips for Women,” by the Leading Effectively Staff at the Center for Creative Leadership • “How to Use Social Media for Networking the Right Way,” by Hillel Fuld at Inc. • “Network Like a Girl: 10 Ways to Successfully Navigate the World of Networking for Career and Business Women,” by Solange Lopes on the Ellevate Network • “Five Networking Mistakes You Don’t Mean To Make But Probably Do,” by Caroline Ceniza-Levine on the Ellevate Network

Women in health care Health care is arguably one of the most physically and mentally taxing professions, especially in light of the COVID-19 pandemic. An April 2022 study by the JAMA Network found that as of November 2021, healthcare employment was 2.7% lower than pre-pandemic levels, with the study citing burnout and lack of available childcare as some reasons for this drop-off.

Still, women make up a majority of healthcare workers. In 2021, 16.4 million women were employed in the health care and social assistance industry, making up 77.6% of the total 21.2 million workers in the industry.

Women accounted for 5.2 million, or 75%, of employment in hospitals, 8.3 million, or 77.4%, of employment in health services such as dentists, chiropractors and optometrists, and 2.6 million, or 84%, of employment in social assistance such as family services and child day care services.

Source: Bureau of Labor Statistics, U.S. Department of Labor, The Economics Daily, Over 16 million women worked in health care and social assistance in 2021

A product of Barton Publications | 19

path along the way.

the way to Barton Creek Mall

What would you have done if you didn’t work at the job you currently have?

advice dvice would you What a give a young professional entering today’s job market?

I would think a drill team director or an elementary school teacher. I enjoy working with children!

What’s your favorite brand of soft drink and why?

Pepsi...it’s just better

Dianne Stoffel Dance Unlimited What spurred you into the career path you’ve chosen?

I started dancing when I was 6 years old, loved it and haven’t stopped! In high school, I decided to pursue a career in dance. The original plan was to be the Highstepper Director but took a slightly different

What was your major in college and did it help you in your career?

Exercise Sports Science Dance with Secondary Teacher’s Certification Absolutely, looking back I wish I would have taken some business classes, but I figured it out along the way.

What was your first car and what do you remember about it?

Gigantic Ford LTD, that I totaled many, many years ago on

Be diverse in your training, watch your public social media presence and be kind. It’s a small world.

What type of music do you like?

I listen and appreciate a wide variety of music due to the many ages I teach and styles of dance, but I’m sure everyone that knows me (or was backstage at recital) will let you know...Harry Styles.

Where do you feel women in business are today? Where can improvement take place?

I work in a field that is predominately women and overall, they are very supportive and encouraging to each other!

What has been the greatest challenge you’ve faced in your career?

Moving 100+ dance classes to Zoom in a week in March of 2020, teaching dance/gymnastics over Zoom for several months, hosting 100+ miniZoom recitals with each class.

However, we were able to have friends and family watch from around the world and to be able to see the kids interacting with each other, dress up in their costumes and perform for family and friends was the best! I could not have done it without our amazing staff and my kids!

What’s your favorite place to go on a vacation?

Anywhere with my kids, but I would like to go to Australia again one day!

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1019 Main Street • Buda, Texas 78610 • 512-295-3667 20 | Women in Business | Summer 2022

a PT, OT and a Chiropractor.

From my shadowing experience I was most drawn to the Chiropractors and what they were doing for their patients

Latesa Guerra, DC G2 Chiropractic What sparked your interest into the career path you’ve chosen?

I have always wanted to be in the medical field. It morphed over the years from Veterinarian to nurse to general health and wellness. I was stuck at a crossroads when my mom suggested shadowing

What was your major in college and did it help you in your career?

I started with Nursing and changed to Kinesiology.

Kinesiology is the study of the body and its movements. Since being a chiropractor is about focusing on the muscles and skeletal systems of the body my undergrad major became my very first building blocks into my later education.

What advice would you give a young professional entering today’s job market?

Do what makes you happy. If you have pure energy and passion with what you do you will draw people to you and in turn you are more likely to succeed.

Also don’t sweat the money, it’s not what life is about.

What type of music do you like?

Country Music What was your favorite TV show or movie growing up and why?

Harry Potter. There are so many hidden meanings behind the characters that it is related on a basic level.

Where do you feel women in business are today? Where can improvement take place?

I think women in business with the right support systems in place are thriving. It is all about finding the people who believe in you and your dreams.

There is always room for improvement in every aspect of life. However if we are focusing just on women in the workforce or women as business owners I think there are two areas we can continue to focus on and change for the better: supporting each other and ma-

ternity care. Too often are we tearing each other down and more times than not mothers are returning to work way earlier than we should be.

What has been the greatest challenge you’ve faced in your career?

Being taken seriously as 1.

A woman and 2. A woman of small stature. As a chiropractor many people both women and men included have taken one look at me and passed judgment on how well I can perform my job. It is always based on my size or strength.

Initially I would let it bother me but now I let it empower me. I know my own strength and having my husband as my business partner and co-worker, he is the first to build me up and let patients know how strong and capable I am.

Prenatal and Pediatric Chiropractor in Kyle Connect with Us! www.g2chiro.com

(512) 787-3512

We’re Here When You Need Us Sunday: 10:00am-4:00pm Monday-Thursday: 7:00am-5:00pm Friday: 10:00am-4:00pm 115 Kohlers Crossing, Suite #300 Closed Saturday Kyle, TX, 78640

When One G Just Isn't Enough A product of Barton Publications | 21

Michelle M. López President and Owner Next Gen Latinos, LLC What was the first job you ever had and how did it help you career-wise?

My first job was as a babysitter. As an older cousin, I enjoyed helping to watch my younger cousins. And, once I was around 12 years old, I began watching the children of my neighbors and my parents’ friends.

Babysitting kids was both a lot of fun, as well as a big responsibility. To ensure I was the best babysitter I could be, I took a course from the Red Cross to become a certified babysitter.

From that first job, I learned the importance of building a personal brand as a responsible, committed and well-prepared babysitter. As a professional, I have brought that initial work experience into what I do each day. Commitment to my students’ wellbeing as an educator, and at present with my clients, is paramount to my success.

Furthermore, remaining current in my field through professional development, education and additional certifications ensures I am always bringing my best to those with whom I work.

And, the most important thing I learned from my first job is that you have to love what you do! I enjoyed caring for kids as a babysitter, and I find much fulfillment and meaningful work as a small business owner, assisting my clients achieve their goals.

What spurred you into the career path you’ve chosen?

After spending nearly 20 years as a higher education administrator, I chose to pivot from that career and stay at home with my

son who was turning three years old. I had assumed that God’s plan for my life was to be a fulltime stay-at-home mom for the next phase of my life. And, it has been a blessing!

After that initial transition, however, I continued to be called upon from friends and colleagues to assist with a career transition, advice for career advancement, leading a workshop, etc. One day my husband asked if there was a way to earn some money with the skills and talents I had developed over the years in my work as an educator. I recalled that I had seen information about becoming a certified coach in one of the newsletters I received while I was completing my doctorate.

I enrolled in an initial 31-week course and halfway through the class recognized that this was a perfect fit that would afford me an opportunity to remain flexible with my schedule, continue to spend time with my son as he grew up and utilize the transferrable skills I had developed as an administrator, former elected official and the various leadership roles I had held.

In 2012, when I chose the path of full-time motherhood, I was happy and eager to do so, but never imagined how that decision would shape my family’s life in a way that has been extremely fulfilling as a wife and mother, as well as a small business owner and community leader.

Who was the most impactful teacher or educator you had in high school or college?

Mrs. Walker an influential teacher I recall from my time in high school. I attended Phillips Academy in Andover, MA for three summers in a rigorous math and science program, and Mrs. Walker was my math instructor the first summer. I had always considered myself a good student in math, but this course was extremely challenging.

What I will always appreciate about her teaching was that she loved the subject and it showed in the classroom. She made math exciting, even when she was explaining calculus. Also, Mrs. Walker had confidence in each student she taught; she created an environment that encouraged achievement from each of her scholars.

Where do you feel women in business are today? Where can improvement take place?

At present, women in busi22 | Women in Business | Summer 2022

ness, along with all businesses, are becoming nimbler and more strategic as they address the effects of the pandemic. We continue to see more women enter the C-Suite and more women venturing into small business ownership. There is much opportunity for growth and many resources are available to support women as business owners in Texas.

Based on my personal knowledge as a woman in business, coupled with my experience working with women entrepreneurs, I find that there are three areas that most women entrepreneurs find helpful and empowering from executive coaching. The first is understanding all the resources available to them, many of them free, from how to set up a business to how to organize your finances. Local small business development centers are invaluable resources for new business owners.

Second, understanding how their personal strengths match with the three personas of a business owner is key. Based on Michael E. Gerber’s book, The E Myth Revisited, the typical small business owner is only 10 percent Entrepreneur, 20 percent Manager and 70 percent Technician. If a new business owner spends all of her time in the role of Technician (the doer), then she may miss future opportunities (Entrepreneur) and the pragmatic realities of running a business (The Manager).

And, third, learning to quiet the inner critic voice that crops up at each stage of business ownership and leadership is crucial. That inner critic or saboteur can become an obstacle by “speaking” limiting beliefs about the reality of the situation. I have valued working with women in business to identify where the inner critic is coming from and creating concrete ways to quiet that voice so that they can achieve their goals and dreams of starting and running a business.

What was the last book you read and why did you choose it?

I have always loved to read but I don’t have as much spare time as I would like to sit and read. For several years, now, I have loved listening to audiobooks. The last audiobook I “read” was Brené Brown’s Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience.

In working with my coaching clients, the conversation will

regularly involve the topic of meaningful connections. This book has provided some relevant knowledge to inform my work and to support my clients.

And, I appreciate much of the work Brené Brown has done in the areas of courage, leadership and how to have difficult conversations.

What’s your favorite ice cream flavor and why?

I love Mint Chocolate Chip ice cream! While I am partial to most anything chocolate, I find that the minty flavor combined with the hint of chocolate pieces is a perfect combination of sweetness and crunch. And, it makes for a great ice cream float!

Who was your first crush?

This question made me chuckle. I was in elementary school when Rick Springfield was the latest sensation as both Dr. Noah Drake on General Hospital and the rock star performer of “Jessie’s Girl”. I can recall that my closest friends and I were over the moon for him. So, we all took turns as each of us claimed a day of the week to like Rick Springfield. To this day, I still have the album, Working Class Dog, along with some other favorites from my childhood.

What was your first car and what do you remember about it?

My first car was a blue 1982 Volkswagen Jetta. The car had a floorboard stick shift that used diesel. My dad’s prerequisites to getting my driver’s license were knowing how to check my oil, how to change a tire and how to drive a standard car.

In the mid 1980s, diesel was about 88 cents per gallon, and I could tell you all the gas stations that carried diesel in my hometown of Fort Worth.

What I remember most about that car is that I taught so many friends how to drive a standard throughout high school and college. They were grateful for the lessons!

What type of music do you like?

My taste in music has always been eclectic. If you were to peruse my music library you’d find Tejano, Country, Jazz, Salsa, Classical, Gregorian Chant, Pop, Rock, Soul and Spanish Rock.

My mission is to deliver Cutting-Edge Collaboration for individuals and teams.

With nearly 30 years of experience in higher education and as a community leader, I am a certified Executive Coach and Team Coach ready to assist you and/or your team in pursing the pathway to professional and personal success.

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A product of Barton Publications | 23

should be required reading.

Her advice and wisdom are core shaking and life-changing.

“You will never change the fact that being human is hard, so you must change your idea that it was ever supposed to be easy.”

“When a woman finally learns that pleasing the world is impossible, she becomes free to learn how to please herself.”

What is your favorite guilty pleasure TV show and why?

I don’t watch TV. (See above about the book addiction!)

What was the first job you ever had and how did it help you career-wise?

I was a waitress at a Mexican food restaurant. I learned to multi-task, think on on my feet, and serve others. These “soft skills” are my greatest assets.

Allison Lange Shafer Services Plus What spurred you into the career path you’ve chosen?

I took Public Speaking as a requirement in college and absolutely loved it. I love to be creative and find new ways to solve problems. That drive and a love for skilled trades has led me to where I am now. Skilled trades are vital to the success of our community and Shafer has a long long history of cultivating some of the best tradespeople in our area. Their commitment to service inspires me daily to do the absolute best job I can for them and the people we serve. Being the president of Shafer Services Plus is such an honor. This is- hands down- the best job I have ever had.

What would you have done if you didn’t work at the job you currently have?

My high school aptitude test concluded that I would be a good florist. I would love to pursue that profession.

What’s your favorite ice cream flavor and why?

Peanut butter and chocolate!

It’s my favorite combination of foods.

What’s your favorite brand of soft drink and why?

Diet DP. My late father drank it every day and it makes me think of him every time a take a sip.

What was your major in college and did it help you in your career?

Communications.

Co mmunications. Yes! It is such a fun and useful course of study. I love storytelling and people. Leading an organization requires an ability to communicate and, most importantly, listen.

Who was the most impactful teacher or educator you had in high school or college?

Mine was actually my second grade teacher: Mrs. Linda Homeyer. I am still in touch with her to this day. She saw my potential and believed in me.

She made me a line leader for our class and told me I would would be a great leader. I believed her.

What was the last book you read and why ?

The Only Woman in the Room It’s about Hedy Lamar’s experience during WWII and

24 | Women in Business | Summer 2022

the German invasion of Austria.

It catalogs catalogs her journey as a scientist, inventor, and woman.

(I am a voracious reader and plow through at least one book a week.)

Who was your first crush?

Oprah.

I still have a crush on her.

What makes you, you?

I am who I am all the time.

I keep it real, even when that might be too much for people.

(I am not in the business of making myself smaller.) I love fiercely and I don’t take myself too seriously.

What was your first car and what do you remember about it?

A Toyota Celica, blue. I felt independent and free when I drove it. I still love that feeling.

What advice would you give a young professional entering today’s job market?

Use your voice and don’t settle. So many young professionals are afraid to counter on a job offer or speak up with new ideas.

What was the best advice you’ve ever received in your life?

Glennon Doyle’s Untamed

What type of music do you like?

Primarily Country but I love to belt out the soundtracks to Broadway musicals in my car with the sunroof open.

Where do you feel women in business are today?

Where can improvement take place? I was recently a guest on a podcast about the HVAC industry and the host asked this same question. (That made me so happy!) Acknowledging that improvement needs to happen and asking how that can happen is the crucial first step. The path forward starts with one step in the right direction.

What has been the greatest challenge you’ve faced in your career?

Being a woman without access to equal opportunity.

(I hate that this answer hasn’t changed in the past 100 years.)

My current employer has given me the chance to break through a glass ceiling and it feels incredible.

What’s your favorite place to go on a vacation?

The beach!

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A product of Barton Publications | 25

How women professionals can make more time for family

W

omen wear many hats every day. That’s especially true for women juggling families and careers.

Chauffeur, negotiator, advocate, moderator, mom, wife, and employee are just some of the titles that apply to modern women.

Data from the U.S. Department of Labor and the U.S. Census Bureau indicate women represent nearly half of the United States workforce, but women still devote more time than men to housework and child care.

While few are advocating for traditional gender roles of the past to be reinstated, a 2012 Pew Research survey found that very few adults (16 percent) indicated having a mother who works fulltime is the “ideal situation” for the family. Nearly 42 percent said a mother who works part-time is ideal. Even among full-time working mothers, only about 20 percent said that having a fulltime working mother is ideal for young children.

“Ideal” is not always practical, and since the Pew survey, the workforce has changed in many ways, particularly by the number of employers who have adopted family-friendly policies or pivoted to remote working during the

COVID-19 pandemic. That means working moms have even greater leverage to find a balance that works for their unique situations.

These tips can help women free up more time for what’s most meaningful to them.

• Employ time-saving strategies. Embrace ways to save time during the day. Order groceries online during a lunch break and pick them up curbside after work. Pool resources with a neighbor to cover school transportation if busing is not provided. Schedule conference calls during commutes so they don’t eat into the rest of the day.

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26 | Women in Business | Summer 2022

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• Define your priorities. Think about what cannot be compromised or negotiated. Maybe that is being home at a particular time each day so the family enjoys dinner together. Get clear ideas of what you value most so you can build plans around those priorities.

• Take vacation time. Make it a point to use all vacation time, coordinating days off to coincide with family members’ days off.

Family vacations offer the best shots at uninterrupted, enjoyable time together. They should be ranked highly and scheduled early to ensure travel is possible.

• Use technology to stay connected. There are times when the family may not be able to gather in person. This became evident at the start of the pandemic, when social distancing and isolation became a cautionary tactic to prevent disease proliferation. If the kids are missing you or you are missing the kids at any time during the day, a video chat can be just what everyone needs to feel better.

• Outsource housework and chores with smart ideas. If the budget is there, hire a housekeeper to come in weekly to tame messes around the house.

A “mom’s helper” can be hired to come in and tend to certain needs. Family calendar apps can serve as personal assistants to keep track of family appointments. Clothing subscription boxes save time and provide a way to have carefully curated outfits shipped right to your home. A robot vacuum can tame dog fur on the rug while you are working in a home office. These ideas can free up additional time to spend with the family.

Working mothers can employ strategies to ensure ample time can be devoted to the ones they love.

Over the past several decades, women have become more likely to pursue higher levels of education.

From 1970 to 2020, the proportion of women ages 25 to 64 in the labor force who held a college degree more than quadrupled, whereas the proportion of men with a college degree more than doubled over that time.

The educational attainment of women ages 25 to 64 in the labor force has risen substantially over the past half century. In 2020, 47.2

percent of women ages 25 to 64 held a bachelor’s degree and higher, compared with 11.2 percent in 1970.

In 2020, 4.8 percent of women in the labor force had less than a high school diploma—that is, they did not graduate from high school or earn a GED—down from 33.5 percent in 1970.

Source: Women in the labor force: A Databook, a 2021 report by the U.S. Bureau of Labor Statistics

Krystal Norsworthy The Massage Studio

As the founder of The Massage Studio, Norsworthy has redefined the meaning of premier massage services in the Austin area. Since 2010, she has been turning her passion for health and wellness into real results for customers seeking solutions in pain management. The relaxing spa setting of The Massage Studio plays host to a hand-picked team of elite therapists that specialize in many treatments, including sports massage and prenatal massage.

With 17 years as a massage practitioner to her name, Krystal’s expertise in the industry and meticulous attention to customer experience has won The Massage Studio “Best Massage in Austin” accolades, along with hundreds of glowing reviews. Located in the heart of Buda, The Massage Studio offers amenities to accentuate treatment, including facials, waxing services, cupping, aromatherapy, herbal steam towels and more.

“Our ultimate goal is to improve muscle tissue and joint health through massage therapy- focusing on the deepest layers of tissue, tendons, and fascia,” says Krystal. She strongly believes in giving to yourself to be able to provide for others and enjoys working out in her free time. She is a single mama of two wonderful kids who are her motivation to do her best, serve the community, and live life to the fullest.

themassagestudio.com A product of Barton Publications | 27

Sidney Cooke Steel Horse Constructors What spurred you into the career path you’ve chosen?

Starting the business as partner with my husband, I’ve chosen to learn much about the construction industry. While my duties are mainly administrative, I accompany him on estimate appointments andunderstand most of the detailed aspects for successful project completion. I enjoy assisting

clients with design choices, as that is an area that I have always excelled in, and I have frequently assisted others, even as I worked in other industries.

What would you have done if you didn’t work at the job you currently have?

From a very young age, I had wanted to enter law enforcement as a certified peace officer While I did have a fulfilling career in Emergency Communications working with police officers, I did not attain that position.

What advice would you give a young professional entering today’s job market?

The best advice I could give would be to BE professional, have a strong work ethic, perform your duties without complaint (unless, of course, it’s not legal or ethical), show respect, take responsibility, arrive a few minutes early each day, give 100% to your position and job duties, do YOUR best.

What was the best advice you’ve ever received in your life?

Advice received and given you do not have to be the best, but you do have to DO YOUR best with every undertaken task.

newspaper to help our own business grow.

What advice would you give a young professional entering today’s job market?

Find a mentor who is fully vested in your success! The women who mentored & taught me about marketing & sales were so instrumental in my success & eventual transition to my current role.

Heather Wells Steel Horse Constructors What spurred you into the career path you’ve chosen?

Prior to coming onboard with Steel Horse as the Marketing Manager, I worked as a Multimedia Real Estate Account Manager for a major publication. When we decided to expand our service areas in 2020, it was the perfect opportunity to move into a full time role & use the skills & knowledge I had gained in my years at the

What was the best advice you’ve ever received in your life?

Lead each day with kindness & an open heart. What you put out you’ll get back tenfold; so make sure what you put out into the world is want you want to receive.

Where do you feel women in business are today? Where can improvement take place?

The role of women in business continues to grow & I don’t see that changing!!! Seeing more & more women in the Construction industry who are skilled & not serving in an administrative role in particular is AMAZING! I’d love to see improvements in Family Leave policies & continued improvements in making sure that everyone has the time & resources to take care of their individual families needs.

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www.steelhorseconstructors.com 28 | Women in Business | Summer 2022

Shelly O’Donnell The Teacher Reuse What spurred you into the career path you’ve chosen?

Time. Time with my children was my #1 decision to become a teacher. My two children and I went to school at the same time, and we came home from school at the same time. We shared holidays and summers. Devoting my time to my children was the most precious gift I gave to them and myself.

What was your major in college, and did it help you in your career?

In 1987, my daughter was born Deaf. In January 1992, I quit my job at the USPS and went to college to become an educator of the Deaf/HH. In May 1994 I graduated from Texas Woman’s University with a bachelor’s degree in Communication Sciences and Disorders. In August 1995, I walked yet another stage now with a master’s degree in the Education of the Deaf/HH. I taught special education - Deaf/ HH students birth-21 as well as American Sign Language as a foreign language credit to high school students. (All of this from an anonymous college scholarship, plus a whole lot of studying while raising two children under the age of 5!) I always say, “I have one kid that can’t hear and one that doesn’t listen!)

What would you have done if you didn’t work at the job you currently have?

An anonymous college scholarship was given to me at the age of 27. That’s right. Anonymous. If these people had not believed in me and had not seen my potential, I would probably still work at the United States

Postal Service as a mail carrier (with great benefits!) “Anonymous” was my donor’s terms and “pay it forward.”

Where do you feel women in business are today? Where can improvement take place?

I love quotes by women and about women: “After all, Ginger Rogers did everything that Fred Astaire did. She just did it backward and in high heels.”

Ruth Bader Ginsberg: “Fight for the things that you care about, but do it in a way that will lead others to join you.”

Brene’ Brown: “We have to be the women we want our daughters to be.”

“Surround yourself only with people who are going to take you higher.” Oprah Winfrey I started teaching swim lessons in my backyard swimming pool while I was a high school American Sign Language teacher, an adjunct professor at a local community college, and a single mom of two young children. My mom said, “Take pictures. I want to see how many smiles are in your pool!” My dad was more worried about a kid getting hurt in my backyard.

“Dad! I know what I’m doing.

I’m supporting my own two kids and those kids in the community by teaching them how to swim!” A woman supporting a

woman. Thank you, Mom! What was the last book you read and why did you choose it?

On a trip to Golden, Colorado, and staying in an Airbnb, my husband and I were fortunate enough to stay with Joanna Sprtel Walters.

Early one morning, after returning from her routine swim, she shared more than her warm kitchen and a hot pot of coffee.

She shared her story of courage and strength, serving as one of the first women and crewmember on combatant ships for the United States Navy. After three hours of talking, sharing, and even shedding tears, I’d conclude that she was one of the most genuine human beings I’d ever met. When she told me she’d written a book about her experience, I could hardly wait to read and “hear” every word again.

A year later, I visited Golden, Colorado, with my daughter, and met up with Joanna again.

I was diagnosed with Multiple Myeloma, a rare blood cancer of plasma cells in the bones in 2017. I was never ready to close the chapter on life, but after my first experience and time with Joanna, I wanted her to know that I’d purposely opened new chapters partly because of her.

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A product of Barton Publications | 29

can do for another person, and that’s important to me!

What’s your favorite ice cream flavor and why?

Vanilla…because you can add anything to it and it’s great!

What’s your favorite brand of soft drink and why?

Don’t drink sodas.

Esther Schneider Owner and Certified Instructor Strategic Alliance Arms What spurred you into the career path you’ve chosen?

This is my retirement fun job!

I had a very intense professional career, as did my husband, and two big jobs under one roof makes it really hard to have a well-rounded life.

I have always been very active with several nonprofits at one time, and wasn’t ready to give up ‘work’ so I followed a passion: Teaching ladies the joys of target-shooting, be it shotguns, pistols or rifles! I have, literally, taught thousands not only proper gun safety, but how to be exceedingly accurate, and the next phase was to be able to offer firearms.

What would you have done if you didn’t work at the job you currently have?

Since I am very competitive and love business, I would probably work in what is called “pre-need” funeral planning.

Helping someone prepare for their final resting place, and preventing the family from having to make such hard, expensive choices at the most painful stage of life, is one of the kindest things a person

What was your major in college and did it help you in your career?

I was pre-med for 3.5 years and changed to Advertising & PR, with a minor in English and Journalism, graduating from Tech Texas. Yes! Being able to effectively communicate, both spoken and written, is vital in any business!

Who was the most impactful teacher or educator you had in high school or college?

I had so many incredible teachers, but my favorites were Mrs. Peterson and Mrs. Meyers, both taught advanced English Literature, and Mrs. Darling, who taught Government/Civics.

What was the last book you read and why did you choose it?

Gosh, I love to read and have sooo many favorites! Too many to list!

Who was your first crush?

It wasn’t a person! Definitely a love for the grace and beauty of horses.

What makes you, you?

I have what many see as an unending drive, but I think it’s because I strive to promote the best in others, helping them achieve their personal goals.

30 | Women in Business | Summer 2022

What was your first car and what do you remember about it?

their Sunday paper to be on their doorstep no later than 7 am, and if I met that expectation, it turned into a bigger tip at the end of the month!

VW Dasher. It was a handme-down car and everyone made fun of me because it was a weird color of mist green. I didn’t care because it was super clean and great to drive.

Who is your role model in life and why?

What advice would you give a young professional entering today’s job market?

Learn to listen, be polite, ask how you can be helpful and always do more than what is asked.

What was the best advice you’ve ever received in your life?

I have truly been blessed to have had wonderful mentors! Growing up in the hotel/ casino business, attention to service was key. One of the greatest things I was told was to self-evaluate a job when I was finished, asking “Are you proud of that job?” If the answer wasn’t “yes”, then I needed to continue to make my performance the best possible. If I did this, I would always exceed the expectation and likelihood of being promoted would increase!

What is your favorite guilty pleasure TV show and why?

I used to love Boston Legal, but now I have three horses, stabled at my home barn, so now I don’t allow that guilty pleasure.

What was the first job you ever had and how did it help you career-wise?

My first job was a newspaper route. I learned that no matter how sleepy I was on Sunday mornings, people expected

Margaret Thatcher.

What type of music do you like?

I’m a true child of the ‘80s!

What was your favorite TV show or movie growing up and why?

Ferris Bueller’s Day Off. You would have to watch it to understand!

Where do you feel women in business are today?

Where can improvement take place? Women are #1 in starting new small businesses, especially Latinas! I think they need to understand the importance of engaging their children in those businesses, inspiring them, but share while it is hard work, the pay day of signing the front of the check, versus the back, is the ultimate sense of accomplishment!

What has been the greatest challenge you’ve faced in your career?

Giving up a job that I loved to move and get married, but it was worth it!

What’s your favorite place to go on a vacation?

America! While I have been to 43 countries, many Third World, America has EVERYTHING from sea to shining sea!

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Concierge Firearms Sales & Training Esther Schneider Owner and Certified Instructor 512-552-7860 EQSchneider@gmail.com Driftwood, TX A product of Barton Publications | 31

A look at women in occupation & industry

Factors to consider when vetting post-pandemic career opportunities The COVID-19 pandemic left no aspect of life as the world knew it before 2020 untouched.

In the wake of the pandemic, students were forced to learn in new ways, individuals were forced to find new ways to maintain relationships with family and friends and employers and employees were forced to confront an emerging notion of the workplace.

Since the World Health Organization first declared a global pandemic in March 2020, much has been made of “The Great Resignation,” a term adopted in reference to the tens of millions of individuals who quit their jobs during the pandemic. Further study is needed to determine just how many people quit their jobs since the pandemic began, but there’s no denying that attitudes toward work have shifted since early 2020. That shift has made many people more willing to change careers. Women pondering a career move can consider these factors as they vet new opportunities.

Hybrid working A September 2021 Gallup report on workplace trends found that 91 percent of workers in the United States working at least some remote

hours each week are hoping the opportunity to do that persists after the pandemic. Perhaps surprisingly, more than half of the workers surveyed indicated they would ideally like to split their time between working at home and in the office. Women vetting new career opportunities can ask if hybrid working is a possibility. Hybrid working is beneficial for various reasons, not the least of which is affording professionals a chance to get out of the house while still ensuring they can spend more time with family, which is an especially enticing benefit for working parents.

Salary It goes without saying that salary bears significant consideration when vetting a new employment opportunity. In the past, professionals might have jumped at the chance to earn higher salaries, even if it meant leaving their current employer behind. However, many professionals experienced a priority shift during the pandemic, recognizing the value of spending less time working and more time away from the office.

Some spent that extra time with family and friends, while others used it to explore new passions. When vetting a new

32 | Women in Business | Summer 2022

career opportunity with a higher salary, women can do their best to determine what that higher salary will require. If it will require more time working and less time with family, friends and hobbies, then women must ask themselves if the extra money is worth the decrease in personal time.

Stability Stability is another issue that might not have garnered as much consideration before the pandemic as it figures to in a post-pandemic world. Many professionals lost their jobs, took pay cuts or were furloughed during the pandemic.

Such individuals might have worked in industries like travel or events that are vulnerable when shutdowns are issued.

Women who have been through the professional wringer during the pandemic should consider the stability of a given employer before accepting a job offer.

Some may find the rewards of working in a field they’re passionate about are worth the risk, while others may prefer a line of work that offers more stability and security.

The pandemic has changed many aspects of professional life, including how new career opportunities should be vetted.

Women accounted for 51.7% of all workers employed in management, professional and related occupations in 2020, somewhat more than their share of total employment (46.8%). The share of women in specific occupations within this large category varied. For example, 19.4% of software developers, 29.3%of chief executives and 37.4% of lawyers were women. Whereas, 87.4% of registered nurses, 79.6%of elementary and middle school teachers and 59.7%of accountants and auditors were women.

In 2020, Asian women and White women were more likely to work in higher paying management, professional and related occupations (56.6% and 48.4%, respectively) than were Black women (40.2%) and Hispanic women (31.3%). Black women (25.3%) and Hispanic women (27.9%) were more likely than Asian women (17.3%) and White women (17.6%) to work in lower paying service occupations.

By industry, women accounted for more than half of all workers within several sectors in 2020: education and health services (74.6%), other services (52.6%), financial activities (51.9%) and leisure and hospitality (50.4%). (Other services include repair and maintenance services, personal and laundry services, membership associations and organizations, and private households.)

Comparably, women were substantially underrepresented (relative to their share of total employment) in manufacturing (29.5%), agriculture (27.7%), transportation and utilities (24.1%), mining (14.5%) and construction (10.9%).

Source: Women in the labor force: A Databook, a 2021 report by the U.S. Bureau of Labor Statistics

Barton Publications, Inc. Home of the Megan Wehring Navarro Editor

Brittany Anderson Reporter

and the

Barton Publications is a women-owned business that prints two weekly newspapers, the quarterly Hays County Echo magazine, and multiple other publications for Hays County. All publications are managed by Ashley Kontnier.

C.J. Vetter Reporter

Schelly Bartels Vice President

Kimberly Fannin Advertising Sales Rep.

Arlene Monroe Front Office/Circulation

Elizabeth Garcia Website Manager

Ashley Kontnier Publisher/Vice President

Tania French President A product of Barton Publications | 33

Center Board. I would have been very happy in non-profit work.

What’s your favorite ice cream flavor and why?

My absolute favorite flavor of ice cream is chocolate mint. I really can’t say why…but it is so good.

Rebecca Hatch Texas Petition Strategies (2003) Hatch Consulting Group (2003) Crystal Springs Liquor Beer Wine (2010)

What spurred you into the career path you’ve chosen?

When I graduated from college I wanted to move from Lubbock to the Austin area. My first job was at the office of the Attorney General, but I quickly landed at the Texas General Land Office which launched my career in government and my love of politics in general.

What would you have done if you didn’t work at the job you currently have?

I have been a prolific volunteer here in Hays County and the Buda community. I’ve served on numerous boards from PTA, to Church Council to being a founding member of the Buda Area Chamber of Commerce Board and the Friends of the Family Justice

What was your major in college and did it help you in your career?

I had a double major in college (Texas Tech) of Political Science and English. My liberal arts education 100% taught me how to reason, write and organize my thoughts. So, yes it did help me in my career.

Who was the most impactful teacher or educator you had in high school or college?

It might sound trite, but my most impactful teacher was my mother. Not only did she teach me the value of service, how to be a good mother and too many other things to mention, but she was also my teacher in HS. I took accounting/booking from her at my smalltown HS and that has served me greatly in my roll as CFO or our company.

What was the last book you read and why did you choose it?

I’m in the middle of “I Take My Coffee Black” by Tyler Merritt. It’s funny, poignant, and well written. It provides wonderful insight into life as a black man in America. I chose it because it was recommend-

34 | Women in Business | Summer 2022

ed to me as a read that would enlighten and help me better understand the African American community.

What makes you, you?

I like to tell my kids (who aren’t kids anymore) that everything you go through in life makes you the person you are today. The good, the bad and the ugly so to speak. Would I change some of my decisions and choices if I could go back?

Of course! But at the end of the day they all made me who I am today and I wouldn’t change that for the world!

What was your first car and what do you remember about it?

My first car was a 1970s model Monte Carlo. I drove it in HS and college and to Austin after I graduated. What do I remember about it? That one HOT July day in 1986 it DIED in the middle of rush hour traffic on S. 1st Street. I mean…it died…. it never drove anywhere again.

Oh, and the doors weighed about 5,000 pounds each!

What advice would you give a young professional entering today’s job market?

Do what gives you satisfaction and joy! Know that every day isn’t going to be smooth sailing, but at the end of the day life is too short to be unhappy in your work and profession.

Don’t be afraid to take risks.

What is your favorite guilty pleasure TV show and why?

I enjoy reality TV. Whether

it’s shows about what happens in the ER or Sister Wives, I’m there for it!

What type of music do you like?

It depends on my mood. I listen to all genres. Currently I listen most to 1970s and 80s rock, Red Dirt country and 80s and 90s Country.

Where do you feel women in business are today? Where can improvement take place?

Women in business have come a long way in recent years, but there is certainly room for growth. The many opportunities I have had has been in large part due to being a small business owner. Without the sense of entrepreneurship my husband and I wouldn’t have had the opportunities for growth we’ve experienced.

What’s your favorite place to go on a vacation?

I love to go to the mountains to escape the Texas summer heat. We take a yearly vacation to Colorado, but my favorite place to unwind is Ruidoso, NM.

REBECCA HATCH Entrepreneur Award Winning Small Business Owner Community Volunteer

Hatch Consulting Group Election and Crisis Management consulting firm

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A product of Barton Publications | 35

would recommend the audio because Mathew is a great storyteller. He really makes you want to live the best life you can and follow your dreams.

What makes you, you?

My positive energy, infectious enthusiasm, my never ending thirst for knowledge, my desire to grow and serve others… and my smile.

Michele Schalin Mindful Metamorphosis Website Design Austin Texas What spurred you into the career path you’ve chosen?

MM –Eight years ago I had some serious mental and physical health issues, as a result of living an unbalanced, stressful life and I had to make some major life changes. I went through an profound healing journey with years of studying under many experts and dedicating myself to holistic practices into my life; meditation, mindfulness, brain training, breathwork, sound therapy etc.. I had a massive shift in how I felt about myself and how I viewed my life. I knew I was not alone in my suffering, and I wanted to share my healing experience and expertise with others. I’m currently writing a book about my journey and the practical applications I discovered to help others with the same struggles.

WDATX- I started this business in 2004. Before YouTube, Facebook, Twitter, etc… I saw an exciting new industry starting before my eyes and I saw it as a great way to work for myself.

What would you have done if you didn’t work at the job you currently have?

I love performing, so maybe a singer or actress, or something job in nature, because I can never get enough of it.

What was the last book you read and why did you choose it?

Greenlights by Mathew McConaughey. It was recommended to me by my children and their partners. It was inspiring, entertaining! I

What is your mission with your businesses?

MM –To educate, guide and support people in learning how to have more control over their thoughts, process their emotions, change their subconscious beliefs, while implementing simple holistic practices in their lives that will help them deal with stress, anxiety, and trauma healing, that will dramatically improve their lives in every area. Show people ways they can take control of their brain instead of being a slave to it. We are living in a modern technical world, where we are busier, constantly connected and bombarded with an information overload. We know the environment is not going to change, so we need to learn healthy practices to cope better.

WDATX -Educate and provide small business owners with high performing websites and search engine marketing campaigns. So, they can truly have a functioning extension of their business online that makes them money.

What does the future hold for your business?

MM – This is SUPER exciting! This industry is in its infancy, and I believe the science proven techniques I teach and share with help revolutionize the Mental Health Industry! In the next 5-10 years you will see many people treating their mental health like their physical health, they will dedicate time to train their brains and listen to their bodies. People will start to move away from the “medicated model” towards more holistic techniques they can practice in their daily lives and transform their mental and physical health.

WDATX – The Internet and websites are here to stay for sure and we will continue to jump through all the hoops of all future web design trends and Google’s algorithm changes.

36 | Women in Business | Summer 2022

Mindfulness & Meditation Breathwork & Sound Healing 512.376.8116

mschalin.com

Business WeBsites that Make You

Operating in Hays County for 18 years!

FRee WeBsite auDits WebsiteDesignAustintexAs.com

512-295-6816

at any age. Results Weight Loss and Med Spa was born from these passions and the desire to share programs that actually deliver results.

or South San Marcos to visit an Ideal Protein clinic because there was no one in Kyle or Buda. My partner Kelly, and I decided to share this fabulous diet locally so we opened a center in Buda.

Debby Brewington Results Weight Loss & Med Spa

What makes you, you?

My Christian faith and belief in God. I can accomplish anything and overcome any obstacle with God by my side.

What was your first car and what do you remember about it?

It was a 1963 VW Bug. I couldn’t afford a new starter so I had to push start it the first year.

I was very conscious of parking on inclines.

Refresh & Brighten Smooth & Plump Sculpt & Reduce Wax & Remove

Our Hours Mon-Thu : 10:00 am - 6:00 pm Fri : 10:00 am - 4:00 pm Sat : (Med Spa Only) 9:00 am - 1:00 pm by appointment only

825 Main Street, Suite 150 Buda, TX 78610

(512) 295-0173

www.resultsweightlossandmedspa.com

What’s your favorite brand of soft drink and why?

Sprite, because it has a fun a bubbly taste that goes with everything.

Kelly Reyes Results Weight Loss & Med Spa What spurred you into the career path you’ve chosen?

I have struggled most of my life with weight issues and studying the body and how it ages has always been interesting to me. When I successfully lost 90 pounds on the Ideal Protein weight loss protocol, I was spurred to explore the skin and the importance of feeling good

What was your major in college and did it help you in your career?

My first bachelors was in Cell Physiology and Chemistry. My masters was in managing across organizations. My passion is to heal the body and help the body perform healthy at the cell level.

My business degree provides the structure to run my company.

What advice would you give a young professional entering today’s job market?

Don’t be afraid to challenge yourself and be open to constructive criticism. Own up to your mistakes and do have a defensive attitude.

LED Light Infusion  Hydrafacial Laser Hair Removal

Medical Peels Microneedling  Dermaplaning

What spurred you into the career path you’ve chosen?

I was experiencing a health crisis in 2013. My doctor discovered the Ideal Protein diet and encouraged me to try it to control my diabetes and other problems. It worked! I regained my health and lost weight. I had to drive to either South Austin

What would you have done if you didn’t work at the job you currently have?

I was a special education teacher and had started writing math material for special education teachers. I had completed two teacher manuals with support materials and was ready to start the third manual. My writing took a back seat while I worked on starting this new business.

What would you have done if you didn’t work at the job you currently have?

Become a doctor.

A product of Barton Publications | 37

How women can keep their careers going forward

Women in trades

W

omen have played essential roles in the global workforce for quite some time. Despite their contributions, women continue to face professional obstacles that many of their male colleagues never experience.

The differences between the professional challenges faced by women and those faced by men have been evident during the COVID-19 pandemic. A 2020 study published in the journal World Development examined general inequality during the pandemic, focusing particularly on certain factors, including job loss. The pandemic had a devastating impact on economies across the globe, and women bore a seemingly disproportionate percentage of that impact. The study found that, during the pandemic, women were 24 percent

more likely to permanently lose their jobs than men. Women also expected their labor income to fall by 50 percent more than men during the pandemic.

Strategies to keep careers on track can be especially useful in the face of these obstacles and the many more female professionals will face even after the pandemic has ended. The following are some ways women can keep their careers going forward.

Disabled women in the workforce According to Ruh Global IMPACT, women with disabilities often experience unequal hiring and promotion standards, unequal access to training, retraining and other productive resources, unequal pay for equal work, and rarely participate in economic decision-making. Disabilities can consist of physical or mental conditions that make it more difficult for a person to do certain activities and interact with the world around them.

There are roughly 1.9 million more women with disabilities than men with disabilities, but disabled women still make up less of the labor force. Of the 15.9 million women with disabilities in

2020, 2.8 million, or 17.5%, participated in the labor force. A little over half (54%) were aged 65 and older. Labor force participation among this age group was just 5.4%, compared with 31.5% for those aged 16 to 64.

In 2020, the unemployment rate for disabled women was at 13.2%, and higher than disabled men’s unemployment rate (12%). This rate is also considerably higher than the rate of unemployed women without a disability (8.2%).

Source: Women in the labor force: A Databook, a 2021 report by the U.S. Bureau of Labor Statistics

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• Continue education. The Graduate Management Admission Test, often referred to as the GMAT, is used to assess candidates for admission into graduate level management programs, such as MBA programs. A recent analysis of GMAT test takers found that 47 percent were women, which marked an alltime high. The value of education is undeniable, and women can continue their educations via the pursuit of advanced degrees as they look to keep their careers going forward.

• Emphasize networking.

The Association for Talent Development reports that 57 percent of job openings are filled through networking contacts.

Networking is more accessible than ever thanks to social media sites like LinkedIn, and women can utilize such resources to build connections with mentors and colleagues that can share everything from career advice to access to new job openings.

• Define career expectations.

Defining career expectations early on can be beneficial in various ways. Such expectations can guide career choices and provide a road map that women can utilize to stay the professional course. This can help women make decisions about their careers when they come to forks in the road. For example, if a path to promotion seems

Trade jobs are a vital component of our economy. A trade job is any occupation that typically requires specialized skills learned through advanced training, such as at a trade school, apprenticeship or on-the-job training, rather than at a four-year college or university.

While women accounted for 51.7% of all workers employed in management, professional and other related occupations in 2020 — which is somewhat more than their share of total employment (46.8%) — they are vastly underrepresented in the trades world.

In 2021, relative to their share of total employment, women made up only 29.5% of employment in manufacturing, 27.7% in agriculture, 24.1% in transportation and utilities, 14.5% in mining and 10.9% in construction. Women did, however, make up 44% of wholesale jobs and 47% of retail trade jobs.

Source: Women in the labor force: A Databook, a 2021 report by the U.S. Bureau of Labor Statistics

blocked, women can examine their established career expectations to help them decide if it’s time to seek new employment.

Defining career expectations also can help women effectively communicate with mentors about their goals, and mentors can then use that information when offering guidance. Expectations need not be concrete, and it’s likely they will change over time. But they can serve as an important foundation for anyone from young female professionals to experienced executives looking to make changes or determine the next step in their careers.

Women face professional hurdles many of their male colleagues never experience.

Various strategies can help women clear such hurdles and keep their careers going in the right direction.

where I was at in business.

What makes you, you?

My faith and love for my family. They are all the best things about me.

What was your first car and what do you remember about it?

Ginny Tipton Thistlewood Manor & Gardens What spurred you into the career path you’ve chosen?

The look on a clients face when I’ve exceeded their expectations.

What would you have done if you didn’t work at the job you currently have?

Private Chef What’s your favorite ice cream flavor and why?

Baskin Robins Bubble Gum. It keeps on giving goodness.

What’s your favorite brand of soft drink and why?

Topo Chico when it’s mixed with Deep Eddy Lemon vodka.

We call it a GinGin Spin.

What was the last book you read and why did you choose it?

Business Boutique by Christy Wright. It is a great choice for

Maroon Nissan Sentra with purple tint. Having that car taught me the importance of an oil change, inspection and how to change a tire.

What advice would you give a young professional entering today’s job market?

Listen and learn all the details needed to be successful within your job. Then exceed the expectations.

What was the best advice you’ve ever received in your life?

Life is full of choices so choose well.

What was the first job you ever had and how did it help you career-wise?

Waitress. Prepared me for what it means to give excellent service and what those details entail. One of my gifts is seeing and understanding what each client/guest needs and then serving them appropriately.

What was your favorite TV show or movie growing up and why?

Tombstone. When Val Kilmer says “I’m your Huckleberry”.

Won’t lie it’s one of my favorite lines.

Who is your role model in life and why?

My dad. He taught me how to love people like Christ does.

Made me understand how every person is different and shouldn’t be judged for who they are but should be loved for who they are. Despite our many flaws we should always acknowledge and love those around us.

What type of music do you like?

Favorite is Beastie Boys.

Enjoy Korn, Disturbed (one of the band members is actually getting married at TM and that is too cool!), Staind, Linkin Park, Lauren Daigle, Josh Garrels & many others. My Spotify playlist changes with my mood for the day.

Where do you feel women in business are today?

Where can improvement take place?

I feel like women in business today are under rated. Women-owned businesses are one of my many passions. Over the years I’ve been a part of several organizations whose sole purpose was to help spotlight Women Business owners. The first was PWOW (Professional Women of Williamson County).

It helped me find my voice and learn the ropes of networking with other professional women in business. I am also the Founding President of the Hutto Women’s Alliance. Due to being in a “Good Ole Boy”

environment, it was hard for women in business to find help with common questions. For example, if you had over 100 employees the EDC could help but for a small catering company like mine, there was nothing.

So, a group of us from the Leadership Hutto class created HWA to be a resource for Women in Hutto. It is still going strong and gives away scholarships every year to deserving young Hutto Hippos. Improvement can take place by getting involved in at least one thing which helps spotlight or showcase Women in Business.

What has been the greatest challenge you’ve faced in your career?

When I first started out with Bocados Catering the “Good Ole Boy” environment was by far the greatest challenge to overcome. I remember walking into a room to pick up my equipment after a catering event. There were 10 men (Business Owners, City Staff & Council Members) sitting around a table and only 2 acknowledge me. Those 2 men have my respect to this day.

What’s your favorite place to go on a vacation?

Home. I have built my own oasis and it is my favorite place to be.

A product of Barton Publications | 39

40 | Women in Business | Summer 2022