February 2011 Louisville Builder by Building Industry Association of Greater Louisville

Holiday Party recaP - tHe annual award winners | Preview:KentucKy’s General assembly | liGHtinG Products trends

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION LOUISVILLE, INC.

VOLUME 24, NO.02 FEB 2011

Builder of the Year

EllEry Esposito

Get up to date www.HBAL.com

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contents

vol. 24, no.02 february 2011

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

association news 12 Preview: Kentucky’s General Assembly 14 Eye-Catching Lighting Products Dazzle with Design, but There’s More than Meets the Eye! 25 Rebates and Low-Interest Loans through KY Home Performance can enhance your Ability to Sell Energy Improvements 26 Jesse Bollinger Receives 2010 REACH Lifetime Achievement Award departments Perspective Letter...............................5

feature

HBAL Members & Guests Enjoy Festive Atmosphere at Holiday Party

Member News..................................27 New Members..................................28 Milestone Members.........................28 Members Pending............................28 Honor Roll.......................................29 Calendar of Events...........................30 Holiday Party recaP - tHe annual award winners | Preview:KentucKy’s General assembly | liGHtinG Products trends

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION LOUISVILLE, INC.

VOLUME 24, NO.02 FEB 2011

Builder of the Year

EllEry Esposito

products

Lighting Products that Dazzle

The latest in lighting trends & styles for every type of consumer. page 18

shows & events

2011 Home Garden & Remodeling Show Participating vendors share a glimpse into what they plan to showcase. page 20

Get up to date www.HBAL.com

cover; Ellery Esposito receives the 2010 Elmus S. Ussery Builder of the Year award from John Miranda at the 2010 Holiday Party. - page 6.

february 2011

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March 11-13, 2011 Kentucky Expo Center, South Wing B & C

Booth Space Still Availabe! Members of the Home Builders Association are encouraged to call or e-mail now to be included in the 2011 Home, Garden & Remodeling Show presented by Window World. Booths are on sale now and as a member of the HBAL you do not want to miss out on your opportunity to get booth space in one of the top Home Shows in the country and take advantage of your member discount.

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Produced by:

perspectiveletter Home Builders Association of Louisville, Inc.

1000 North Hurstbourne Parkway Louisville, KY 40223-4012 (502) 429-6000 FAX (502) 429-6036 Email: newhomes@hbal.com Web Site: www.hbal.com 2011 OFFICERS Billy Doelker President

Rob Eberenz, Jr. Vice President

Bob Thieneman, Jr. Treasurer Perry Lyons Secretary

Stan Logan, Jr. Associate Vice President

Charles J. Kavanaugh Executive Vice President

BUILDER DIRECTORS Terry Chynoweth Pat Durham Michael Isaac Joe Kroll P. R. Lancaster David Lurding Jeremy McGraw George Miller Michael O’Dea Chris Osborne Rocco Pigneri David Rateau Dave Smith Todd Stengel

ASSOCIATE DIRECTORS Bill Bardenwerper Davis Boland Joe Dumstorf David Ernst Dale Hellmann Buddy Kittle Paul Miele David Mikels Teresa Morgan Jeff Ratanapool Tom Raver Joe Simms Derek Smothers HONORARY Builder DIRECTOR Clifford Thieneman, Sr. HONORARY associate DIRECTORs Frank Arnold, Sr. Richard Bean Ray Dauenhauer PUBLISHER Charles J. Kavanaugh EDITOR Tara Brinkmoeller

Advertising Leah Ritter Melissa Mattingly 502.429.6000

ART DIRECTION Jason Yann

GRAPHIC DESIGN Scott Dudgeon

Writers Stacy Smith Rogers HBAL Issues Nancy Miller Product Features HBAL Staff PRINTING United Graphics

Helping to Connect Our Members by Chuck kavanaugh

Your Home Builders Association is unique. Very few associations of our kind offer their members the ability to reach consumers in the way that your HBA does. Maybe that’s why we have retained so many members during the economic downturn of the past couple years, making us the 2nd largest HBA in the country. Home Builders Association of Louisville offers each of its members the chance to not only network with other businesses, but we also offer a variety of ways for you to connect with the buying public. Events such as last month’s new Home Product Expo in Bullitt County or the Home, Garden & Remodeling Show, presented by Window World which will take place at the Kentucky Expo Center in March allow you to showcase your products, services, and talents to customers in ways that are unmatched to any other marketing opportunity in the city.

Signs show that consumer confidence has improved across the nation and we anticipate that confidence is going to turn into homeowner and homebuyer action this year. It is because I truly believe that your participation in home shows, particularly the upcoming March show, (which is in its 62nd year as “Louisville’s Original Home Show”) will jumpstart your business for the spring and the remainder of the year, that I urge you to consider participating. Signs show that consumer confidence has improved across the nation and we anticipate that confidence is going to turn into homeowner and homebuyer action this year. There also seems to be a trend of increased consumer investigation into products before they make a purchase. In this information era, nearly every decision is an informed one, particularly when it comes to large purchases. Consumers want the ability to research online, but also enjoy the ability to comparison shop, touch and feel the product, or speak directly with a person about a service or installation before committing to a product or company. Each of the home shows produced by HBAL offers our members this type of engagement with consumers, both at the show and through social media and publications.

I believe that the success of our members directly affects the success of our Association. It is this philosophy the drives our Association staff, Executive Committee and Board to operate with the aim to achieve our goal of “connecting members to members and members to consumers,” in everything we do.

It is this philosophy the drives our Association staff, Executive Committee and Board to operate with the aim to achieve our goal of “connecting members to members and members to consumers,” in everything we do. We appreciate all of our members and the hundreds of member volunteers that allow us to offer such great opportunities to help grow our members’ businesses. I hope that you consider becoming involved in at least one of the shows this year, or if the general public isn’t your audience that you plan to attend the Table Top Night event this month to network and do business with fellow members. We’d love to hear from you about ways that we can continue to help you reach your audience. Help us start a conversation about how we can best serve you by posting to our HBAL facebook page, or post directly on one of the home show pages. We look forward to helping your business grow and strengthen alongside the economy this year! Sincerely,

Charles J. Kavanaugh Executive Vice President Home Builders Association of Louisville

HBAL.COM

Visit our Facebook page for more from Chuck Kavanaugh and to give us your feedback. FACEBOOK

february 2011

Holiday Party 2010

HBAL Members & Guests Enjoy Festive Atmosphere at Holiday Party by: Stacy Smith Rogers

The holiday spirit was in full swing at HBAL’s Annual Holiday Party held Dec. 3 at the Hyatt Regency in Downtown. Among the festivities were comments from Scott Yates, Paragon Homes, the outgoing HBAL president and an inaugural address from 2011 HBAL President Billy Doelker, Key Homes, LLC. Annual Holiday Party Chair Richard Bean commented on the event, “I was very pleased. The attendance was up and all the comments that I have received were positive. There was also a major change in this year’s program. Gone was the band and in was a coffee and desert bar with soft music and an opportunity to mix and mingle, and all who attended also had a chance to win a very nice prize. Much credit goes to the Holiday Party Committee for another job well done.”

Special thanks to the sponsors of the Holiday Party: Cocktail Reception Sponsor:

Dinner Sponsor:

Wine Sponsor:

Picture Sponsors:

6 louisville builder • hbal.com

Dessert and Coffee Reception:

february 2011

2010 Holiday Party

Outgoing 2010 HBAL President Scott Yates passes the presidentâ&#x20AC;&#x2122;s pin onto 2011 HBAL President Billy Doelker.

HBAL Past-President Rocky Pusateri giving a hug.

2010 HBAK President Mac Crawford, Ron & Sally Hollingsworth, Joe & Linda Dumstorf

8 louisville builder â&#x20AC;˘ hbal.com

2011 HBAL President Billy Doelker addresses the crowd.

David Ernst enjoying some conversation.

2010 Holiday Party

Mayor Greg Fischer installs the 2011 Board of Directors and Executive Committee.

HBAL Past-President Rob Peterson enjoying the dessert bar.

What a great turn out for this years party.

Mayor Greg Fischer HBAL.COM

HBAL Past-President Bob Marrett & his wife Linda getting their portrait taken.

Visit our Facebook page to watch Mayor Greg Fischerâ&#x20AC;&#x2122;s speech and other highlights from the Holiday Party. FACEBOOK

february 2011

2010 Holiday Party

The much anticipated announcement of the 2010 awards added excitement to the festive atmosphere of the event and recognized some well-known names in the HBAL community.

And the winners were ....

Walt Freeman, K-I Lumber & Building Materials

John W. Robinson Lifetime Achievement Award, which recognizes an individual who has made significant contributions to the home building industry throughout the years

Rob Eberenz, Jr. - Builder

Howard C. Reeves Memorial, which was was inaugurated in 1965 to recognize excellence in membership development, in memory of a past president, the late Howard C. Reeves. 10 louisville builder â&#x20AC;˘ hbal.com

2010 Holiday Party

Derek Smothers, Sonne Steel

Associate of the Year Award, which is HBALâ&#x20AC;&#x2122;s highest honor for associate members.

Ellery Esposito

Elmus S. Ussery Builder of the Year Award, which is the highest honor the association can bestow upon a builder and symbolizes the recognition of one of the industryâ&#x20AC;&#x2122;s most revered members, General Elmus S. Ussery, who passed away in 2006.

february 2011 11

Preview:

Kentucky’s General Assembly The 2011 Legislative Session of Kentucky’s General Assembly convened Jan. 4th, and is scheduled to adjourn, at the time of this writing, March 22nd. This year’s session will be a “short” 30-day session, as is each biennial session. As of Dec. 17th, more than 125 bills have been pre-filed. The last day for new bill requests is Feb. 4th, with the last day to introduce bills in the Senate Feb. 11th, and in the House, Feb. 14th. Pre-filed legislation includes many issues potentially related to residential construction – from legislation relating to water quality reporting, to underground storage tank contractors, to sales and use tax issues. While monitoring bills such as these is important, especially as the session approaches adjournment when legislation tends to move rapidly, there are a couple of key issues this year on which HBAK is focused. This list of issues will expand as new legislation is filed; amendments are added and other language stricken. As readers are well aware, financing is the lifeblood of the construction industry. Signed into law on July 21, 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act contain sweeping changes in the regulation of financial markets, products and participants. A considerable portion of this law will directly and indirectly affect the housing finance system as mortgage and appraisal issues are included. HBAK will continue to monitor the development of necessary regulations and their implementation at the state level. The Patient Protection and Affordable Care Act, signed into law on March 23, 2010 by President Obama, will be of deep economic impact nationwide. Until numerous federal regulations are developed, the full effect of the law on small business will not be fully realized. To comply with the law, as these numerous regulations are finalized, state officials and policymakers will have to act quickly to develop and implement changes in our state’s health care programs and systems. HBAK is monitoring these regulations, having already met with state lawmakers and agencies, to maintain the ability of small businesses to continue to group together as employer organized associations. HBAK opposes any increase in the Real Estate Transfer Tax in Kentucky. The tax is now $1.00 per $1,000 on the price of any transfer in Real Estate. Any further increase is detrimental to the ability of a prospective home buyer in Kentucky to afford a home. Some have said that new growth does not pay for itself and that impact fees on new construction should help pay for local government services. Developers and builders currently pay for expansion of sewer and water lines, and sewer tap on fees in their communities. HBAK views any other impact fees as a tax on new housing, and will oppose any attempt to introduce additional impact fees that will only serve to make housing less affordable in Kentucky. Immigration legislation is expected, as the Senate President has announced the issue as a priority of the GOP led Senate. He has stated that language similar to Arizona’s “probable cause” language will be 12 louisville builder • hbal.com

included. HBAK will closely monitor this legislation when it is filed, and will work to ensure contractors are not held liable for their subcontractors employees. Rep. Linda Belcher (D-Bullitt) has pre-filed the regional wastewater bill (BR 19). HBAK supports the measure, as it would authorize the creation of a regional wastewater commission as a pilot project area within Bullitt, Hardin, Jefferson, Meade, Nelson, Oldham and Spencer Counties. The bill was given an informational hearing during the Interim, and is expected to pass the House and move to the Senate where we will work for its passage. HBAK lobbyists, HBAL staff and members are working diligently in support of this issue and will be ready to make the necessary trips to Frankfort to aide in the process of this legislation. If you have any questions or concerns on legislation during the 2011 Legislative Session, contact HBAK at 800.489.4225.

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Eye-Catching Lighting Products Dazzle with Design But There’s More than Meets the Eye! by: Nancy Miller

There aren’t many rules when it comes to lighting. As with many areas of design, effective lighting can be subjective. But we’ve all seen rooms in which lighting made all the difference, maximizing the positive design elements and minimizing areas or details that weren’t picture perfect. So although there may not be a lighting rule book, there are some concepts that when applied to individual situations will make a startling difference. Even better, some amazing technology and nifty new products are dazzling the world of design and décor. Homeowners, as well as designers, builders and remodelers are increasingly recognizing that lighting can dramatically alter, enhance or detract from the appearance of a room, but may not understand how lighting works its magic or how to most successfully incorporate it into their home design. “There are usually two types of lighting customers. There are those who saw something at Homearama or in a magazine and have a distinct image in their mind. Those customers are easy to work with because they know what they want. The other type of client may be overwhelmed because there’s so much available in the marketplace. We have to walk them through the various options, painting a picture for them by showing them the importance of lighting, and demonstrating to them how the lighting integrates with paint, flooring, wall tile, vanities, backsplashes, faucets, just about everything,” says Brent Braun, retail sales manager at PC Home Center. Remodels are prime candidates for new and, often, upper end lighting. “Whereas a new construction budget may be taken up with trim and woodworking, it’s not at all unusual for lighting to come to the forefront in remodels. Those homeowners realize that lighting can effectively pull the rooms together, so they select lighting that is very definitive instead of choosing a lower end, rather nondescript, lighting package,” says Eric Steinbrenner, vice president of sales and marketing at Brecher Lighting. 14 louisville builder • hbal.com

Allyson Mokhtarei, co-owner of Alcott and Bentley, reinforces the ALA’s third point by saying, “Lighting is one of the most important and most overlooked aspects of design, and emphasizing certain features is key to good lighting. We make it a point to sit down with clients and ask what they want to highlight. It might be a painting, a granite countertop, a stone wall.” She suggests one way to use a lighting application to make a home stand apart is to utilize a slotted directional can, shining on a focal point, in lieu of placing several can lights in the ceiling. “There’s just so much more that you can do other than drop in some cans. And don’t simply hang an inexpensive incandescent above a granite countertop. If you upgrade to a halogen, you’ll be able to see the beauty and sparkle of the granite.” The American Lighting Association (ALA) shares some words of wisdom when planning the lighting design for a room, including: • Identify the activities that occur in each room, such as reading, food preparation, hobby work, grooming, laundry, homework. • Identify the mood or ambiance desired for each space. • Identify decorative elements, such as artwork or wall textures, that need to be emphasized. • Identify areas with dark wall colors and finishes. These areas absorb more light than those with lighter finishes, so supplemental lighting may be required. What may come as a surprise to some people is that having too much light can be a negative, not a positive. “The lighting layout is critical. A home can definitely have too much light, and can have too much incorrect lighting. It needs to be strategically positioned, tak-

february 2011 15

Eye-Catching Lighting ing into account how much sunlight is available through skylights or other windows, the direction the house is facing, and even the ceiling height of the rooms,” notes Gary Tapp, owner of Electric City. According to Beth Hancock, of Ferguson Bath, Kitchen and Lighting Gallery, the lighting industry is replete with retro-inspired products, and is displaying a multitude of finishes, often mixing silvers and golds and painted lighter finishes. “But Louisville doesn’t follow trends very quickly. Here people are attracted to bronzes in the dining rooms, foyers, kitchens, even the exterior of the home. For bathrooms, I think there is a shift toward chrome, while in the past people were kind of shying away from it. Now they’re realizing there are some great chrome fixtures. While chrome was thought of as strictly contemporary, there are a lot of vendors producing chrome fixtures in any style,” she says. “There are many more polished chrome fixtures being used, not only in the bathroom, but also in the dining room and foyer. Some of the styles that lean toward the traditional have a richer chrome look and are being used throughout the house. The designs are often simplistic but have their own eclectic look,” agrees Eric Steinbrenner. “Braun agrees that the Louisville area lags a bit behind in cutting edge lighting design, and says that although his company is cognizant of emerging trends elsewhere in the country, PC Home Center tries to respond to local tastes of consumers and designers. He anticipates that the resurging interest in brass finishes will surface locally, but will probably reflect a nod toward softer, gilded brass, as it has elsewhere. He discourages customers from becoming tied in to a finish or color of lighting fixture. “Too often they believe the foyer fixture has to match the fan in the master bedroom. Conversely, consider the house as one cohesive space with individual rooms that can have their own look. Mixing finishes will result in a warmer, better designed space,” he says. “One of the recent lighting trends is the expansion within styles of what we refer to as transitional fixtures, meaning a combination of traditional shapes and materials with a cleaner, uncluttered look. Driven by the economy, that’s where the growth has been because it’s a safer style for manufacturers to bet on for retailers to purchase and sell due to its broader crossover appeal. The look doesn’t lean real hard one way or the other, but is more of a slice in the middle. It’s fairly stylish and doesn’t have a generic look. Another advantage is that they can be mixed and blended with other elements. In a way it mimics some other home fashions that don’t have a very fussy look,” says Steinbrenner. He describes another movement in lighting and accessories of that toward the use of straight or tapered shades with either loose or structured fabric. Elk Lighting may appeal to a sense of design adventure. Unexpected touches such as coffee beans or stems of wheat are placed inside glass, and the company’s shades are sometimes adorned with sticks of bamboo or other wood. Kitchens and Bathrooms We lately have seen more kitchen and bath remodels than ever in the past since we’ve been in business. And those projects involve considerable upgrading of lighting, says Mokhtarei. Most lighting experts advise that kitchens have three layers of lighting: recessed light, under cabinet and ceiling. “I think about lighting in textures and layers. What I like about ceiling lights is that they can coordinate with lights in an adjacent breakfast area. Under cabinet lights are ideal for entertaining because they allow the recessed lights to be dimmed or turned off while still providing soft lighting for the room. When it’s time to cook or bake, turn the lights all the way up,” says Braun. 16 louisville builder • hbal.com

“Locally, there’s a lot of interest in the very English look of lanterns used over kitchen islands. It’s really a timeless look. You could walk into a home that uses the lanterns and not be sure if it’s newly finished or has been around for a long time,” says Hancock. Bathroom lighting is no longer an afterthought nor is it lacking in pizzazz. Leigh Rae Kmiec, market development manager at Plumbers Supply, specifically refers to some of Brizo’s (the upper end of Delta) new lighting products that are available in chrome, brushed bronze, brass, Venetian bronze, polished nickel and brushed nickel. She also likes Moen’s upper end lighting offerings, sold under the Showhouse name, that coordinate with their other fixtures. “Kohler is different because their Purist line offers pendant lighting as opposed to many other manufactures that offer sconces. The Purist lights can be single, double, or triple, and some have four lights. It’s great because there are so many finishes that can match fixtures and other accessories,” says Kmiec. She notes that it’s helpful to keep in mind that every manufacturer’s bronze is actually a different color. Ceiling Fans “There’s nothing wrong with ceiling fans, but it’s often difficult to convince people that a ceiling fan may not be the best use of the space or the best lighting for a particular room,” says PC Home Center’s Braun. Unfortunately, a ceiling fan becomes an easy check box and there’s the sense that ‘everyone does it’ so it must be right. In an office a ceiling fan certainly isn’t the best way to light the space. There are many other creative, fun options instead of always relying on a ceiling fan. Steinbrenner says the market is displaying a wide variety of ceiling fans with unique design elements and decorative embellishments. While ceiling fans are very popular, he thinks a grand, two tier chandelier may be an interesting alternative for a great room with a high ceiling. Allyson Mokhtarei reports that manufacturers are now required to publish on the box the performance of the fan. Previously there was no way to differentiate between the performance of an inexpensive fan from a higher quality fan. There are other factors to consider when purchasing a ceiling fan. All Energy Star qualified ceiling fans use improved motors and blade designs that increase savings over conventional fans. Energy Star guidelines refer to two types of ceiling fan motors: those with sealed and lubricated ball bearings and those with bearings that rotate in an oil bath. Lubrication provides smooth operation and contributes to the longevity of the motor. Motors with sealed bearings require little or no maintenance whereas motors with oil baths need occasional service. Performance Grade fans use larger and more powerful motors that are designed for continuous use and quiet operation. These are usually the most expensive models. Medium Grade fans are suitable for operating 12 hours or less per day. Moderate or Economy Grade fans work best in a room with 8-foot ceilings, running no more than 8 hours a day, and are the least expensive fan. New Technology, Design and Energy Efficiency, Indoors and Outdoors “We see some use of LEDs in the general lighting category and are starting to feel more comfortable with them as the technology has become more refined. The use of a down light that ranges from 11 to 14 watts in LED will put out the equivalent of a 65 to 75 watt incandescent lamp. Over time there is an energy savings, but the cost has been rather prohibitive. We’re seeing that cost drop, which is typical with new technology, says Steinbrenner.

Eye-Catching Lighting Stan DeVore, president of Landscape Lighting Company, says that his company’s LED sales were up 50% in 2010, and believes that people are willing to put the added money up front that LEDs require because of the long term cost benefits, such as 70 to 80% savings on the lamps. “With backyard ‘rooms’ becoming a common way of extending living space, the lines are blurring between indoor and outdoor styles for furniture and lighting. Similarly, al fresco dining is more popular than ever and the addition of fireplaces and gas heaters has led to year-round enjoyment. As a result, the latest exterior lighting fixtures are designed to complement their interior counterparts, allowing homeowners to create a uniform appearance inside and out,” according to the American Lighting Association. Technology and energy savings apply to exterior lighting as much as they do to interior lighting. Outdoor lighting isn’t just about accentuating the house or landscaping. It’s also vital to safety and security. “One of the better uses of LED that I can think of attaches to a specific manufacturer, Kichler. They’re doing a lot of work with LED for landscape lighting. They’ve managed to bring the cost in line with a very good, solid, reliable product. Maintenance drops significant and the life of the product is maintained for a much longer period of time. And the energy savings are considerable,” says Steinbrenner. LED bulbs used for outdoor lighting have to meet different and higher standards than those for indoor lights because of the necessity of their standing up to weather and yard chemicals. Brook Tafel, owner of Outdoor Lighting Perspectives, says that halogen bulbs are energy efficient, but not as much so as LEDs, explaining that an LED typically lasts for 50,000 plus hours, but halogens last about 6,000 plus hours. Although LEDs are more expensive, he expects their prices will come down over the next 12 to 18 months as they become a general distribution product. “Some people may start out thinking about little LED lights from Walmart or a similar store. They soon realize that those blue lights typically last one or two seasons at most. We do a completely different type of outdoor lighting. It projects on architectural or landscape details. The result is an indirect illumination that makes the house look very, very nice. To get that kind of lighting, you need more punch and power than what you would get from most retail stores,” says Tafel. “Exterior lighting is really exciting these days because of LEDs and the variety of deck, landscape and underwater lighting. There is so much variety in product. The color and output have improved and prices are getting better. Many contractors and homeowners are switching out existing lighting systems to LED because it saves 5070% over the lifetime of the system. It’s also fun to work with LED because its uses are unlimited,” says Stan DeVore, president of Landscape Lighting Company. He emphasizes that not enough is better than too much landscape lighting, laughing that an outdoor area is not supposed to look like Christmas (at least most of the year.) “A growing number of homeowners are preferring indirect lighting that illuminates the façade and architectural details of the home and landscape elements over direct lighting that’s characterized by floods, lamp posts and coach lights. The indirect lighting is wonderful for downward illumination of steps and removing glare spots. Glare spots are unattractive, and as we get older, the more they affect our eyes. Glare is the enemy. Illumination is the preferred outcome. That’s how we customize our lighting designs,” says Tafel. “The Achilles heel with a lot of exterior lighting systems is how they automatically come on and off. There are two extremes in timing

mechanisms. The 40 year old lamp timer technology is very simple and easy to use. The other type of timers are automated, those that I call smart timers. They’re pretty sophisticated, automatically adjusting every day to sunrise and sunset and adjusting to Daylight Savings Time. They are ‘set it and forget it timers’ and even have a battery backup so the timer keeps up with the time. If the power goes out there is no need to reset it. The downside of those is that they are slightly more difficult to program for the average person. But we’re finding a good acceptance to them. They’re very affordable and rarely will they need to be reprogrammed. They’re built into our package, and the increased cost is not that much,” says Tafel. Do’s and Don’ts, Hints and Tips Beth Hancock reminds clients to think about the ease of changing light bulbs when selecting a lighting fixture.”Quite often there is recessed lighting in 20’ ceilings. Not too many people have 14’ ladders, nor do they want to climb them to change bulbs. Think about ongoing maintenance. A second point to keep in mind is that even with florescent bulbs or LEDs, you may have a light level that’s not what you want. Thirdly, don’t install an outlet in the middle of the room and try to have it accommodate all lights. Finally, people should use more sconces!” “ Sometimes an electrician makes the decision about where lights will be placed, but I’m not sure he’s the best person for design. It’s very important that a lighting professional, in the early stage of the design of the new construction or remodel, discuss with the homeowner or builder how the home will function later,” says Braun.

february 2011 17

products

Lighting Products that dazzle!

UNDERWATER LED LIGHTING

Also part of the Kichler Design Pro LED family this unique heavy weighted 3 pronged underwater accessory for 2 or 3 fixtures gives maximum flexibility and directional capability. For more info on Kichler Design Pro LED’s go to www.landscapelighting.com. Available at Landscape Lighting Company, www.landscapelighting.net.

TRANSITIONAL RINGS

Design from George Kovacs by the Minka Group is an eight light pendant chrome finished ring design with a black linen shade. For more info on the George Kovacs line go to www.fredrickramond.com. Available at Brechers Lighting, www.brecherslighting.com.

SOLAR LED PAVER / GROUND LIGHT

Performance, simplicity, and environmental consciousness need not be mutually exclusive qualities. The cutting edge technology and innovative design of Meteor Solar LED solar ground and paver lights allow for solar-powered lighting that functions as well as conventional lights, but is significantly easier to install, maintain, and of course requires no external power source. For more info on Meteor Solar LED’s go to www.meteor-lighting.com. Available at Landscape Lighting Company, www.landscapelighting.net.

BRIZO BATH LIGHTING AND ACCESSORIES

A study in refined glamour, RSVP’s design combines stately curves and luxurious flourishes. With a full complement of accessories and lighting, including optional STRASS™ Swarovski Crystal finials, RSVP adds new elegance to any bath. More photos and video’s available online at www.brizo.com. Available at Plumbers Supply Company, www.plumbers-supply-co.com.

18 louisville builder • hbal.com

GILDED BRASS 3-LIGHT LAMP

The Alita champagne satin finish lamp with a gilded brass feel, woven details and a contemporary look that is designed by Carolyn Kinder. For more info on Uttermost lighting go to www.uttermost.com. Available at PC Home Center, www.pchomestores.com.

RETRO IRON LAMP

The Vertigo from Corbett Lighting is a hand crafted iron four light pendant hanging lamp in bronze with gold leaf finish and a caramel ice diffuser. For more info and finishes go to www.corbettlighting.com. Available at Ferguson Bath and Kitchen Gallery, www.ferguson.com.

LED LANDSCAPE LIGHTING

Path, spread, accent, water, in ground and deck. You name the outdoor application, and youâ&#x20AC;&#x2122;ll discover a Kichler Design Pro LED light to match. With an extensive collection of sought-after LED choices that deliver brightness, color rendering and energy efficiency done with precision. For more info on Kichler Design Pro LEDâ&#x20AC;&#x2122;s go to www.landscapelighting.com. Available at Landscape Lighting Company, www.landscapelighting.net.

february 2011 19

Mark Your Calendars March 11-13, 2011 Kentucky Expo Center Sponsored by:

Produced by:

How are Vendors Planning to Respond to Consumer Demands? by: Stacy Smith Rogers

The Home, Garden & Remodeling Show presented by Window World is guaranteed to offer consumers an enthusiastic glance at the latest home-related products on the market. With a new layout designed to allow for simple navigation to vendor booths, the Show is positioned to easily connect vendors with consumers, many of whom have been waiting until the economy was more stable before they made the decision to invest in home products. The Home, Garden & Remodeling Show offers consumers the ideal venue to shop for numerous home-related products and to be able to compare prices all under one roof. The question on everyone’s mind is what consumers will be looking for this year. Participating vendors share a glimpse into what they plan to showcase at the Home, Garden & Remodeling Show presented by Window World and what they’ve experienced so far this year in regard to consumers’ demands ... Joe French, Louisville Handyman, Inc., commented on what he’s experienced from customers recently. “We have seen people focused on getting better value for their investment and being more conservative in remodels. More than new products, people are asking questions about how their investments will help their resale. We continue to receive requests for high quality products and materials such as tile, granite and quality plumbing fixtures, however, not as many requests for luxury items such as multi-jet showers.” French said he plans to feature high quality photos of the company’s remodeling projects. “We believe that showing our workmanship will result in more business,” he added. Kristin McDonald, McDonald Marble and Stone Inc., in New Albany commented on the popularity of “antiquing” natural stone. “We are seeing a growing demand for the textured surface (antique), which 20 louisville builder • hbal.com

2011 Home Garden & Remodeling Show

we can do in-house on any material and we are excited that we can offer so many other colors with this technique. Most all slabs come polished and this will offer the consumer an alternative to a polished surface.” McDonald said. Sabra Mutters, Tru Fit Windows, recognized the attention devoted to energy efficiency. “Consumers want high performance, energy saving products for their home at a price they can afford. The economy has really affected a lot of families in our community, and customers are comparing products and prices more than ever to get the most value for their money. In our region, we can really get some brutal weather and more people are becoming aware that energy saving products can really make a difference in utility bills,” she explained. “We are excited this year about some fantastic new exterior color and woodgrain interior selections. Consumers want options when it comes to home improvement without sacrificing quality and durability,” Mutters added. Matt Mardian, Invisible Fence of Greater Louisville, described what his company will promote at the Show. “We will be displaying the Invisible Fence outdoor pet containment system, the Invisible Fence indoor and garden pet-free avoidance systems, remote training collars, bark collars and Smartdoors, which are electronic pet doors. These are products that never go out of style and they are consistently in high demand,” he said. Richard L Wilson, Specialty Products Company, noted that buyers are interested in multi-functioning products, as long as quality isn’t sacrificed. “We are introducing the Weather Master Screen Room,

Show Details:

March 11-13

at the Kentucky Expo Center’s South Wing B & C Friday & Saturday: 10 a.m. to 9 p.m. and Sunday: 10 a.m. to 5 p.m.

The ticket gate closes one hour prior to the Show closing times listed. Admission: Tickets, $10. Senior Citizens, $9. Children 15 & under are free with an adult. Credit Cards are not accepted. Discount Tickets are available at participating Kroger Stores in late February - just $8 when purchased with a Kroger discount card. New Online Purchasing Option: Consumers can purchase their tickets online this year at louisvillehomeshow.com. Included with the online ticket purchase is a subscription to Better Homes and Gardens (a $6 value). Parking: Parking at the Kentucky Exposition Center is $8. The Home, Garden & Remodeling Show will run trams from the parking lot during Show hours.

february 2011 21

2011 Home Garden & Remodeling Show

which is a multi-functional product. It offers the enjoyment of a screen room, yet, in a moment’s notice there are vertical or horizontal operating windows which close the walls in completely. We are also introducing the Aeris Window Collection,” he said. Wilson noted that customers are looking for great design and beauty in durable, low-maintenance products installed with a high regard for craftsmanship.

the Chilewhich line of carpet tiles, which Johnson predicts will be a big hit with consumers because of the longevity and low-maintenance of the product. Bobby Reynolds, Reynolds Overhead Doors, also commented on the change in customers’ behavior. “In recent years, consumers have been almost exclusively focused on the lowest price, which is not always the best value. They are feeling the consequences of this in the form of substandard service and products for their home and are steadily changing their focus back to value and service,” he said. Reynolds explained that his company will showcase a variety of garage doors including the standard raised panel, popular carriage house designs, doors made primarily of glass and doors made from architectural grade copper, as well as matching entry doors. Carole Weber, Weber Windows, said, “There seems to be a trend towards pre-finished windows and doors, whether it be stained or painted finishes, and hardware colors and options are playing a bigger role. Aesthetics are in the forefront of discerning customers who want things like anodized finishes and different species of wood. Consumers are more concerned each and every year with the environment and the life expectancy of the products they choose for their homes,” she explained. Weber noted that “turning to a ‘specialist’ can provide the homeowner with someone who can handle all of the questions and details while giving builders more options and features on custom homes.” She said that among the offerings they’ll promote at the Show are 15-year leakage warranties on new construction and pultruded fiberglass products.

Rob Plaiss, Ferguson Geothermal, highlighted the popularity of energy efficient products in the current market. “The benefits of a geothermal heat pump system include cutting energy consumption by 20-50 percent, with savings of up to 50 percent on heating water, in addition to many other consumer-friendly features such as quiet operation and an energy savings that usually exceeds the cost of the system,” he explained. Plaiss said this his company will showcase the FHP/Bosch AP Series products. Chris Zitelli, Ecos Materials & Services, echoed Ferguson’s assessment of consumer demand for energy efficiency. “Consumers have also begun to realize that homes with greater efficiency and better overall performance tend to be more durable. Many of these homes are also healthier for the occupants with improved indoor environmental quality,” he said. Zitelli will be promoting Structural Insulated Panel Systems (SIPS) manufactured by Enercept, which Zitelli explained help eliminate air infiltration, reduce thermal bridging and provide for a higher and more consistent R-value than traditional building practices. Eric Johnson, iCarpetiles.com, offered his opinion of consumer behavior in regard to home investments. “Consumers were very price conscious in 2010, and I expect that to continue,” he said. “We’re stressing good value coupled with high performance products. Additionally hands-on marketing will be imperative to let the customer know that you’re interested in their needs, not just making a sale,” he added. Among the products iCarpetiles.com will be promoting is 22 louisville builder • hbal.com

LouisvilleHomeShow.com

For more information on the benefits of participating in the show, visit www.louisvillehomeshow.com. And, don’t forget to pass on the word to friends, family and business associates. The website offers valuable information for participants and consumers alike. It also offers an additional marketing opportunity for participating vendors, with the ability to link to the site and emphasize their products and brands. Viewers often research the vendors ahead of time online and come back to the website to reference important information about companies they encountered at the Show.

2011 Home Garden & Remodeling Show Tom Raver, Fireplace Distributors, said this his goal at the Show this year will be to educate consumers on the benefits of an Energy Star rated fireplace. “In addition, the aesthetics of chimney caps has greatly improved this past year. We can now offer decorative copper terminations in different many styles. This is important when the designer is trying to get the look of a masonry chimney,” he explained. Raver said that linear (contemporary) fireplaces are still popular and he plans to showcase these. “Designers have wanted this product category for a long time and now that they have it, we are seeing it in more and more plans. Energy Star units are gaining in popularity, both in wood and gas, and I feel this category will continue to grow this year. Gene Helm, PPG/Porter Paints, is looking forward to introducing the new 2011 color trends at the Home, Garden & Remodeling Show presented by Window World. The company’s “Wow, Color Now!” palette offers a burst of color, which Helms said many consumers have been craving. In addition, he described the company’s new “Louisville Palette,” which features 75 new shades that are designed to reflect the Louisville community. He also detailed how environmental awareness is becoming more prominent in paint selections. “As color continues to be a key driver for many home renovation projects, environmental awareness is gaining momentum. From recycling to energy efficiency to reducing carbon emissions, there is an urgency to minimize our impact on the environment. PPG/Porter Paints offers a broad range of products with zero or low volatile organic compounds,” Helm explained. Brook Tafel, Outdoor Lighting Perspectives of Kentucky, described what’s new for consumers regarding lighting options. “Most improvements in features are related to less power consumption and longer life bulbs. The new LED bulbs are offering power savings of 60 to 80 percent. This is a huge decrease in power consumption and can result in a lower expenditure on the customer’s energy bill,” she said. According to Tafel, LED lighting options have changes sig-

A Vendor’s Perspective of the Show ... Vendors recognize the the value of participating in the Home, Garden and Remodeling Show in regard to making connections with potential customers. They realize that consumers are more thorough about choosing who they do business with, often visiting multiple showrooms and talking to several different retailers. Today’s buyers are looking for products that will outlast and outperform others on the market and the best way they can learn about that is to speak to experts in the field. The Show offers that one-on-one connection, which also allows vendors to better explain the new product offerings.

nificantly over the last year, including refined color output, dimmable bulbs and a wider variety of bulb types and retrofit bulbs for existing appliances and fixtures. She plans to communicate the new offerings of warm white LED’s and anticipated price drops of the bulbs in coming months. Krystal Frost, Kentuckiana Re-Bath, has noticed that consumers are requesting more marble and stone work in their bathrooms than in previous years. “This year, we are offering new designs and colors for the Re-Bath systems as well as new materials for the full scale remodels we offer, such as our brand new porcelain flooring,” she said. The company plans to highlight its full-scale bathroom remodeling services with specific emphasis on new products, colors and designs.

february 2011 23

2011 Home Garden & Remodeling Show remodeling work. “Homeowners order PODS containers delivered to their homes so they can move their furniture into the container and then resurface floors or have some remodeling done,” she said, also noting the increase in longer rental terms and interest in cross country moving options. Chris Ballard, Chris’s Custom Cabinets, offered his perspective on trends he is seeing in kitchen and baths. “We have found that refurbished wood material is becoming more in demand with ‘green thinking.’ We’ve had requests from clients to create cabinetry using reclaimed wood from old barns or buildings, and we have produced some beautiful, breathtaking kitchens with these products,” he said. Ballard also noted that consumers still place a high value on the master bath. “They want to acheive a spa-like sanctuary in the home where they can pamper themselves after a long day,” he explained. Ballard said that his company will emphasize not only the products, but the necessity of having professional designers and installers work on their projects.

Natalie Goodin from The Flooring Gallery, described new trends in flooring that her company plans to promote at this year’s Show. “We have seen the vinyl market completely change over the past two years. From introduction of new sheet vinyl with a fiberglass back to the luxury vinyl tile and plank floors, it gives the homeowner ease of installation and durability with a beautiful visual. There has also been a new carpet fiber classification in the past two years – the first introduced since the 1950’s. Ceramic or porcelain tile will offer unique sizes of materials like 12 x 24’s, and you will also see more contemporary designs in several of the lines,” she highlighted. Goodin also said that they’ll publicize the upcoming installation clinics, which they plan to offer in their store throughout they year to demonstrate to homeowners the quality of their installation services. Paul Miele, K&I Lumber, emphasized the value of being able to educate consumers at the Show on the products he sells. “There is always a request for low maintenance products, especially decking, siding, exterior trim, window and doors, just to name a few. The problem is that some people interpret ‘low maintenance’ as ‘no maintenance,’ so we’ll continue to encourage homeowners and consumers to keep a spring and fall exterior maintenance check list,” he explained. Among the products K&I will be promoting is Trex Transcends decking, which Miele said offers a limited 25-year guaranteed fade and stain resistant finish. Janet Hortin, Interstate Petroleum Management, explained that she’ll be promoting their climate-controlled storage options in an underground storage facility. “We are excited about this offer as it allows our customers long and short term storage for their goods and valuables in a very safe and climate controlled facility,” she explained. Hortin also said their company has benefitted from the increase in 24 louisville builder • hbal.com

R. Thomas Corrigan, Corrigan Electric and Home Systems, offered three consumer trends he is seeing today. “There’s a strong interest in generator systems in both existing and new homes. Two years ago, generator systems weren’t even considered when building a new home. Today, three out of five consumers want estimates and two out of those three end up having the system installed,” he explained. “Also, homeowners are realizing the need for whole house surge protection, which extends the life of all electrical items. Surges can damage any item with micro-chips,” he added. Corrigan also noted that LED lighting is still gaining momentum with consumers who realize the value of savings over the life of the LED lamp in both replacement and energy costs. Greg Guelda, Monkey Bars of Louisville, commented on how his company has responded to consumer’s needs in the past year. “My clients say they are planning to stay longer in their current home, so making the home they have more efficient and comfortable is a big priority. Also, with many people downsizing their homes, storage is at a premium. Living in a clean and organized home has always been important, but making the absolute best use of space, and at the same time making it more beautiful and easier to use, seems to be a big focus I’ve experienced from clients,” he said. Guelda plans to emphasize the Monkey Bars system, which he said includes a customized and flexible system of shelving, bars and hooks that allows customers to achieve a neatly organized and efficient garage for a price much less than they expected. Marie Resch, Screens of Kentucky, LLC, commented on the continuing trend of outdoor living and what she has experienced with the buying public, “Consumers are still entertaining at home with outdoor living areas, but they are looking for the best quality and service they can get for their dollar. More and more consumers are looking for long term energy cost-cutting products.” Resch said her company will promote Phantom retractable screens in a full range of options for doors, windows and oversized applications at the Show. HBAL.COM

Be Sure to “Like” the Home, Garden & Remodeling Show Facebook page for updates & information. facebook.com/louisvillehomeshow

FACEBOOK

Rebates and Low-Interest Loans through KY Home Performance can Enhance your Ability to Sell Energy Improvements The KY Home Performance program is a comprehensive energy efficiency program that will help homeowners across the Commonwealth save money and energy while creating jobs. “KY Home Performance gives Kentucky homeowners the financial resources and knowledge to help determine which modifications will have the most impact on their homes’ energy use and comfort, resulting in a reduction in utility usage and costs,” said Gov. Steve Brashear during the launch announcement of the program. “As families look for ways to save money and protect our environment, I strongly encourage homeowners to take advantage of this unique opportunity to make the necessary changes in their homes that will have lasting impact by greening Kentucky’s existing homes for future generations.” KY Home Performance is a partnership between the Kentucky Housing Corporation (KHC), the Kentucky Department for Energy Development and Independence (DEDI) and the Kentucky Finance and Administration Cabinet. It is funded by a $4 million State Energy Program Grant, provided under the American Recovery and Reinvestment Act (ARRA), plus an additional $2.1 million from KHC. With support from DEDI and the Finance and Administration Cabinet, KHC will administer the program. Homeowners will have access to below-market loans and rebates to implement energy-efficiency improvements to their homes. Equally important to the environmental impact is the economic impact. By offering incentive to consumers, a demand will be created for KY Home Performance-certified professionals to perform the home-energy evaluations and improvements. It is anticipated that at least 1,200 homes statewide will receive home-energy upgrades through KY Home Performance by March 2012. All homes participating in the program will receive a comprehensive, home-energy evaluation by a certified professional. The homeowner and the evaluator will then review a report that identifies opportunities in the home to save energy and money. This report helps homeowners choose which improvements they want made to their home. A certified contractor, evaluator or approved installer will make the improvements. The first 1000 homes to participate in KY Home Performance will receive a free, quality-assurance evaluation to verify the installation of the improvements; provide the homeowner with an evaluation of the home’s energy performance after the investment; and help project energy savings. KY Home Performance will also provide $150 toward the cost of a KY Home Performance whole-house energy evaluation for the first 1,000 homes to register for the program. There are many opportunities for HBAL members to become involved with the KY Home Performance program. Contractors must be registered with KY Home Performance and must complete a series of online tutorials about the program in order to become an

approved installer. The tutorials are free and you can register for each web-based program by visiting www.KYHomePerformance.org. Addressing the energy consumption of existing homes is extremely important to helping our state and our local community to reduce its carbon footprint, as well as decrease the utility costs and uses for residents. We urge you to take advantage of the incentives provided by this program and encourage past, current and potential customers to make energy-related improvements to their homes now. KY Home Performance offers a rebate of up to $2,000 or financing for qualified homeowners up to $20,000 for qualified improvements at 6.99 percent interest rate for a maximum 10-year term. Terms and conditions apply. For more information, visit the web at www.KYHomePerformance. org or contact Andrew Isaacs at KHC at 800-633-8896, ext. 483. Vist HBAL.com and click on “Trends & Ideas” for more information including a video from Governor Steve Beshear. HBAL.COM

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february 2011 25

Jesse Bollinger

Receives 2010 REACH Lifetime Achievement Award by: Stacy Smith Rogers

Veteran Builder Jesse Bollinger, Commercial Property Associates, recently was awarded the 2010 REACH (Real Estate Achievement) Lifetime Award by the March of Dimes. This is the tenth year the REACH Award has been given, but it is the first to honor the lifetime achievement of an individual. According to event chair Michael Vincenti, Wyatt, Tarrant & Combs, LLP, the award is based 75 percent on the impact a person has made on the commercial real estate industry and 25 percent on charitable work, community involvement and efforts to further knowledge on the industry. Richard Bean said the he honor was certainly well-deserved. “They could not have made a more wonderful choice than Jesse Bollinger. He is one of the kindest, most caring people I know. He has never met a stranger and once a friend, a friend for life,” Bean said. Bollinger has been a staple in the building industry for more than half a century. According to his partner and son-in-law Frank Taylor, Bollinger was at one point in time, the largest home builder in the nation, along with his longtime friend and business partner George Martin, who passed away in 2007. (Martin was president of HBAL in 1960 and he worked his way up the ranks to serve as president of NAHB in 1973.)

“They could not have made a more wonderful choice than Jesse Bollinger. He is one of the kindest, most caring people I know. He has never met a stranger and once a friend, a friend for life,” - Richard Bean In addition to residential building, Bollinger has significantly contributed to the commercial building industry, and perhaps is most notable locally for his involvement in Riverport Commerce Center. In addition, Bollinger and his many partners through the years have built nursing homes, shopping centers, warehouses and other commercial buildings throughout Kentucky, Florida, Tennessee and Mississippi. Although he is well-recognized for constructing tangible structures, Bollinger is equally well-known for helping build dreams. Taylor referenced many people throughout the years who came to Bollinger with a passion for getting started in the industry, and, with Bollinger’s help, were able to achieve their goals and play important roles in local and regional building. HBAL President Billy Doelker, Key Homes, LLC, commented on his commitment to the industry, “Jesse Bollinger has had a dramatic impact on both the residential and commercial development in the Louisville area and beyond. He is a fair and honest man who has an integrity about him that is hard to find today. He is someone who has been a role model to me as I learned this business and whom I still learn from today.” Bollinger’s passion for helping others became a concrete reality in the 80’s, when he became involved in building The Healing Place, a men’s shelter located on Market St. in Downtown Louisville. “He 26 louisville builder • hbal.com

Powell Spears gives Jesse Bollinger the 2010 REACH award.

took that on as a mission, pulling in his contractors to help. In the past year or two, he’s been involved in building another facility for The Healing Place on 15th and Hill Streets that focuses on women’s and children’s needs as well,” noted Taylor. “Jesse is a very unique and special person and believes in helping anyone -- and giving everyone a chance. He follows the saying, ‘the more you can help others, the more good things happen to you,” he added. Longtime business partner Tom Ryan credited a true passion for living life to the fullest and a desire to help others as the fuel for Bollinger’s success. “I’ve known him since 1968, and his greatest gift is that of helping others. There have been so many people whom he has given a leg up to in this industry,” he said, adding that “if Jesse sets his mind to something, he’s going to do it.” Ryan recalled that among Bollinger’s accomplishments, one of his proudest achievements is taking a development case to the U.S. Supreme Court and winning it. Taylor said that Bollinger is in the office on a daily basis and hasn’t let age or life’s physical challenges stand in the way for making a difference. Bollinger celebrated his 82nd birthday on February 2. “He has a remarkable talent for being able to look at an opportunity, whether it’s a building or a piece of land, and have the clear perspective to determine what’s needed and what isn’t. He’s a true visionary.” Bean echoed what many fellow HBAL members have said about Bollinger, “I know that if you ever want to see and hear a ‘can do’ positive individual, visit Jesse. I suspect that Jesse would have rather had the recognition go to others as is characteristic of him, but I, for one, am so happy that it went to him this time.”

membernews

Be sure you’re signed up to attend Table Top Night

Table Top Night is not only a great opportunity for associate members to highlight products and services to builders, it’s also a great event to reach out to other associates, who are likely consumers (or potential consumers) of yours. HBAL is in the business of connecting our members with business and there are few events hosted within the association that achieve this goal as well as Table Top Night. The beautiful Mellwood Arts Center, building number three will again play host to this event on February 8th. We’ve modified the hours of operation this year to 4:00 p.m. – 7:30 p.m. – hopefully providing a convenient time for all members to attend over the course of the evening. Those Builders and Remodelers that make a reservation with the HBAL office prior to the event are eligible for several large cash prizes throughout the evening – and you must be present to win. Reservations can be made simply by calling the HBAL Office or e-mail Jessica@ hbal.com. presented by: