Louisville Builder June 2012

New hbal.com is lauNched i what’s behiNd what You’re walkiNg oN i JuNe is homeowNership moNth

the oFFicial publicatioN oF the home builders associatioN oF louisVille, iNc.

Volume 25, No.06 JuNe 2012

Two Distinct Sites • 17 Homes

July 14th - 29th, 2012

Register for classes & events and get the news that is most important to you at the new HBAL.com

464_MCellSellSheet_Layout 1 4/20/12 12:02 PM Page 1

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vol. 25, no.06 june 2012

contents

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

association news 10 June is Homeownership Month 12 HBAL.COM New Design and Functions Offer Business-Building Opportunities for Members 16 Local Pros Reveal What’s Behind What You’re Walking On departments Perspective Letter...............................5 Member Meetings............................24 Member Recruitment.......................26

feature

Nature and Smart Technology and Energy Efficiency -- Oh My!

There’s a certain excitement in the air that is truly representative of the approaching Homearama, a time when the building community can shine and showcase its talents, and curious consumers envision the home of their dreams. Homearama is a virtual showroom for new, innovative products that demonstrate the value of a newly built home.

page 6

Member News..................................26 Spike List.........................................27 New Members..................................28 Milestone Members.........................28 Corporate Sponsors..........................28 Honor Roll.......................................29 Calendar of Events...........................30 New hbal.com is lauNched i what’s behiNd what You’re walkiNg oN i JuNe is homeowNership moNth

the oFFicial publicatioN oF the home builders associatioN oF louisVille, iNc.

Volume 25, No.06 JuNe 2012

Two Distinct Sites • 17 Homes

July 14th - 29th, 2012

events

2nd Annual Family Picnic

Set for June 10th at Tom Sawyer Park

page 20

products

Custom Floors & Fireplaces Products every member should know about.

page 23

Register for classes & events and get the news that is most important to you at the new HBAL.com

Cover: The entrances for both sites (Rock Springs & Shakes Run) for the 2012 Homearama, July 14th-29th.

june 2012 3

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4 louisville builder • hbal.com

THIS IS AN ADVERTISEMENT

perspectiveletter Home Builders Association of Louisville, Inc.

1000 North Hurstbourne Parkway Louisville, KY 40223-4012 (502) 429-6000 FAX (502) 429-6036 Email: newhomes@hbal.com Web Site: www.hbal.com 2012 OFFICERS Rob Eberenz, Jr. President

Homearama is Just Around the Corner

by Chuck kavanaugh

Bob Thieneman, Jr. Vice President Perry Lyons Treasurer Pat Durham Secretary Stan Logan, Jr. Associate Vice President Charles J. Kavanaugh Executive Vice President BUILDER DIRECTORS Brandon Bailey Greg Burrus Terry Chynoweth Michael Isaac Don Karem P. R. Lancaster David Lurding Jeremy McGraw George Miller Jason Orthober Chris Osborne Rocco Pigneri Mark Simpson Dave Smith ASSOCIATE DIRECTORS Deborah Bilitski Joe Dumstorf Dave French Dale Hellmann Andrew Holden John Hollenbach Stephanie Horne John Lannert David Mikels David Mindel Teresa Morgan Jeff Ratanapool Joe Simms

HONORARY Builder DIRECTOR

Clifford Thieneman, Sr.

HONORARY associate DIRECTORs Frank Arnold, Sr. Richard Bean PUBLISHER Charles J. Kavanaugh EDITOR Tara Brinkmoeller Advertising Melissa Mattingly Kimberly Greenwell 502.429.6000 GRAPHIC DESIGN Scott Dudgeon Writers Stacy Smith Rogers HBAL Issues Nancy Miller Product Features HBAL Staff PRINTING United Graphics

Homearama 2012 at Rock Springs and Shakes Run is just around the corner. This annual event always places new homes and new home communities at the top of the buying public’s minds which translates into some of the best times for new home sales in our market. Since December our local market has shown mostly positive signs for a return to a new normal. Our Homearama home sales continue to be a good indicator of the markets’ recovery with 13 of the 17 homes already sold.

Homearama is a unique event in Louisville and nationally. It has been operating continuously since 1968 and produced entirely during that time by the Home Builders Association of Louisville. HBAL is one of five home builders associations in the country to own the rights to the Homearama name, which has developed a strong brand in the Louisville market over the past 45 years. Our attendance has always been successful, reaching 40,000 attendees in some years. Louisville area residents know and trust that Homearama will deliver the latest in home design, new home features, interior design ideas, and new home community amenities each year.

This year Homearama will create twice the buzz about newly built homes in our community. Our two diverse developments that will serve as hosts to this year’s event highlight many of today’s most desired community amenities. Nature and access to nature for exercise and relaxation is one of the most sought after qualities for today’s buyers. Rock Springs offers its residents a beautiful nature trail, as well as hundreds of mature and newly planted trees throughout the development. Shakes Run boasts nearly 30% preserved nature spaces throughout the community and lots purposefully situated to back up to a natural element.

Our Homearama neighborhoods also will highlight ways in which today’s developments are designed to create a sense of community. Rock Springs offers residents a playground where kids and parents can get to know their neighbors. The club house and newly built pool at Shakes Run also promotes neighbors to gather and play in shared spaces.

This year’s homes will offer attendees more than just great decorating ideas! We’ll highlight energy efficiency through the promotion of the new LG&E Energy-Savings New Home Program and the latest version of the ENERGY STAR Program. Each of this year’s homes will be qualified by one of these two programs. We will also showcase the latest in home design

which will showcase features like recycling collection areas in mud rooms, in keeping with the efficient and green themes mentioned before. Other new home benefits like lots of outlets, incredible storage spaces, and multi-purpose room designs will also be featured.

Homearama offers the ability to highlight these and other benefits of new home communities and the many benefits of newly built homes during the 16-day showcase which ultimately provides more than 400 local businesses the opportunity to be in front of the general public. This show is one of the community’s best and most unique displays of local craftsman and businesses that there is. Homearama offers an experience that is unmatched by any other event in the community and can be one of the strongest avenues to promote your businesses all year.

One benefit of Homearama to our members that often goes unnoticed by those not directly involved with the Show, is that it offers hundreds of HBAL member businesses the opportunity to showcase and sell their products.

I strongly encourage you to participate in Homearama in some way. If you’re providing materials for a Homearama home, take advantage of the ability to work in the home during the event to promote your products and your company. If you are not supplying in a home this year, reach the audience through an advertisement in the Homearama Plans Book or on Homearama.com. Sponsorships are also still available for this year’s event and are a great way to reach both the business community and the public.

I hope you are able to benefit greatly from the annual spotlight that Homearama places on new homes each summer in Louisville. I also hope you will join us for the Homearama Preview Parties on July 13th, operating at both locations from 6:00 – 8:00 pm.

Homearama 2012 at Rock Springs and Shakes Run will be open July 14 through July 29th. Visit the newly designed Homearama.com for details.

Charles J. Kavanaugh Executive Vice President Home Builders Association of Louisville june 2012 5

6 louisville builder • hbal.com

Mark Your Calendar July 14-29, 2012

Presented by:

Participating Sponsors:

Rock Springs & Shakes Run

Nature and Smart Technology and Energy Efficiency -- Oh My! Innovative Products, Recycled Materials and Design Influences are Sure to Wow Attendees at This Year’s Homearama

By Stacy Smith Rogers, Grace Communications, LLC

There’s a certain excitement in the air that is truly representative of the approaching Homearama, a time when the building community can shine and showcase its talents, and curious consumers envision the home of their dreams. Homearama is a virtual showroom for new, innovative products that demonstrate the value of a newly built home.

In addition to products, it reveals trends in home building and design.

It’s easy to spot the WOW products and ideas. The large crowds of curious onlookers that surround them are a sure sign, as are the eavesdropped discussions between people who share their favorite aspects of the home they’ve just toured.

So, what’s expected to turn heads and start conversations at this year’s Homearama? It might be as sophisticated as the ins and outs of geothermal heating and smart technology, or as simple as fashioning a whiskey barrel for a sink. Many consumers are sure to ask questions about energy efficiency and, according to HBAL associate members, some will most certainly inquire about whether a product was made in the U.S. or not. More than likely, the WOW factors will appeal to today’s sensible homebuyer who values quality, function, as well as creativity.

Mother Nature Adds Wow Factor with Natural Elements and Sustainable Design Homeowners of Pat Durham’s house can forget their boy scout (or girl scout) skills this year when it comes to outdoor entertaining. With a fire pit that has a gas starter there’s no need to rub any sticks together.

Outdoor living is more popular than ever and this year’s Homearama builders are making the most of those areas with expanded patios, fire pits and outdoor kitchens that provide functional and fun spaces to enjoy. Mother Nature is a key design element both inside and out.

Like many of his fellow builders, Jeremy McGraw knows how to bring the party outside. His lower level courtyard showcases stacked stone walls and incredible views of the wooded lot. Retractible screens on his covered deck make the most the natural surroundings in Shakes Run. Richard Miles’s home also features retractable screens and an outdoor living area with a stone fireplace.

Attention to details on the exterior of the home is a major focus in this year’s Homearama. Clay Jones features a beautiful pergula and makes use of the charm of both front and rear porches of his Rock Springs home. McGraw has included bronze gutters and window accents that add beauty to function. For many homes, stone fireplaces both inside and out showcase natural elements, as do the wide use of nature-toned paint colors and design styles. Clifford Thieneman’s Sweet Serenity features a steel garage door that is finished to look like real wood. Pat Thieneman-Seitz’ multi-angled house features a beautiful cupala that will surely turn heads.

Smart Technology Continues to be a Conversation-Starter It’s always good to have a “Big Brother,” whether that’s on the playground or protecting your home. There’s no doubt that consumers june 2012 7

2012 Homearama Products The 3 R’s -- Reduce, Reuse, Recycle Architects and home builders are continuing to design homes that make the most sense of living space. While many homes are larger than ones featured last year in Norton Commons, they are conservative in size and abundant in functional living areas. Taller ceilings add height and multi-functional designs offer homeowners choices to how they can be used. Thoughtful floor plans take into account busy homeowners’ needs and promote a sense of organization without wasting space.

Recycled materials will make for popular conversation-starters this year. Durham’s home features brick that came from a building in downtown Louisville that was being demolished. Another headturning recycled product this year is sure to be the biker bar in Miles’ home, which features re-used brick as well.

Kitchens and mudrooms offer sensible space to factor recycling into the mix of household chores, and the continued emphasis on energy efficiency promotes “green thinking” among homeowners who want to do their part in protecting the environment. will be interested in high tech security systems that let homeowners check on their homes from strategically placed cameras using their iPad, iPhone or Android. By a simple touch on a screen, homeowners can monitor and safeguard their homes with smart home technology.

Being able to manage other conveniences is a major plus as well. For example, Control 4 is a home automation product used in Durham’s home that will monitor security, manage digital media, give control of audio/visual systems, thermostats, lighting, all from a single remote or by apps for the iPad, iPhone or Android. The home automation system is easy to use for the entire family and is convenient to control outdoor patio music and fireplace controls.

Preview Party

Get a Sneak Peek at Homearama 2012 at the Preview Party in Rock Springs & Shakes Run July 13 ...

HBAL Members can catch a sneak preview of the Homearama homes on Friday, July 13 at the Preview Party from 6-8:00 p.m. Tickets are $50.00 per person before June 24th, $75 per person if ordered after June 24th and are available at the HBAL office. Call 429-6000 or email Jessica Embry at jessica@hbal.com to purchase tickets prior to the party because PREVIEW PARTY TICKETS CANNOT BE PURCHASED AT THE EVENT. Early ticket purchases are encouraged since Preview Party Preview Party Sponsor: space is limited.

Participating Sponsor:

Energy Efficiency a Major Focus Energy Efficiency continues to be a prominent theme in homes this year. Each home is rated through the ENERGY STAR® program or the new Energy-Saving New Homes Program created by LG&E and KU. Both are certified by third party raters. Builders are able to demonstrate approximately how much homeowners can expect to save in energy costs each month by using a performance scale much like a miles per gallon label on a car. The 2012 Homearama will highlight the role that energy efficiency plays in new home building and the tangible value that homeowners can receive.

What used to be foreign phrases to prospective home buyers are now commonplace references, with many consumers already aware of energy efficient building techniques and products they’ll see at Homearama this year. Here’s a sample of energy efficient products and techniques that will be promoted: • Geothermal heating and cooling • Icynene spray insulation • Cellulose wall insulation • 95 percent efficiency HVAC systems

8 louisville builder • hbal.com

2012 Homearama Products • Low E windows

Homearama Builders:

• Encapsulated roof lines • Energy efficient framing techniques • Geospring water heaters Things are Looking Up Ceilings are a big deal this year, with many featuring unique treatments. Dome and barrel vaulted ceilings in master baths continue to be popular as are hip-vaulted ceilings, especially in bedrooms, as well as extra tall ceilings and doorways on the every level. Elite Homes’ great room showcases a coffered ceiling as does Dan Smith’s, and Pat Thieneman-Sietz’s homes showcases a star-like ceiling in her master bedroom. Even the lower level in many homes sports tall ceilings, some as high as 10 feet.

Additional “Buzz” Will be Simmering in Kitchens The kitchen is always a natural draw for consumers during Homearama.

This year, the culinary spaces reflect the continued trend of serving up open and welcoming designs that even the most discerning chef will devour. Daryl Hardy’s green glazed kitchen island will no doubt turn heads, as will Smith’s double kitchen islands that are designed for entertaining. Jones’ butler’s pantry and antiqued Italian marble countertops will also prompt Homearama-goers to take notice and professional grade appliances will continue to inspire homeowners to imagine themselves perfecting that family recipe.

With two locations and a variety of floor plans, each home holds its own unique style and appeal. Consumers in search of creative ideas will find them around every corner at this year’s Homearama events in Shakes Run and Rock Springs. And, perhaps, more importantly, other builders can gain insight into what consumers are asking for and wanting. Homearama is not only an event where consumers are educated, but one where fellow builders can share valuable research and examples of how quality home building in Louisville incorporates cutting edge technologies, trends and designs.

Pat Thieneman Seitz , Thieneman-Seitz Construction LLC - Lot 177 502-241-9179 Clifford Thieneman, Clifford Thieneman Co. LLC - Lot 178 502-366-1065 - www.cthieneman.com Chris Osborne, Deville Homes, Inc. - Lot 179 502-244-2224 Pat Durham, Pat Durham Builders, Inc. - Lot 180 502-245-6678 Scott Yates, Paragon Homes, Inc. - Lot 181 502-594-0531 - www.paragonhomeslouisville.com Daryl Hardy, Hardy Builders LLC - Lot 186 502-228-7702 - www.hardybuildersky.com Dave Ernst, Prestige Builder - Lot 185 502-817-0091 - www.prestigebuilthomes.com Dave Ernst, Prestige Builder - Lot 193 502-817-0091 - www.prestigebuilthomes.com Clay Jones , The Jones Group LLC - Lot 194 502-241-9922 - www.thejonesgroupky.com

Rick Buttorff, The Buttorff Co. - Lot 76 502-243-0909 - www.TheButtorffCompany.com

Thank You to our Sponsors: Presented by:

Jim Ernst, Prestige Builder - Lot 176 502-817-0091 - www.prestigebuilthomes.com

Official Sponsors:

Richard Miles, Landmark Homes - Lot 80 502-231-0441 - www.dogwoodhomes.com Jeremy McGraw, Provident Homes - Lot 81 502-238-8200 - www.providenthomesofky.com

Preview Party Sponsor:

Official Auto Sponsor:

Rock Springs Playhouse Sponsor:

Joe & Rocky Pusateri, Elite Homes - Lot 84 502-245-6159 - www.elitebuilthomes.com Jason Orthober, Orthober Custom Homes - Lot 85 502-451-1233 - www.orthoberhomes.com

Preview Party Participating Sponsor:

Developers:

Jeremy McGraw, Provident Homes - Lot 86 502-238-8200 - www.providenthomesofky.com Dan Smith, Stonelake Homes, LLC - Lot 87 502-419-3289 - www.stonelakehomesllc.com june 2012 9

June is Homeownership Month Despite a challenging economy, the American Dream is still alive and well

By Stacy Smith Rogers, Grace Communications, LLC

Being a homeowner today means more now than it ever has. Given the hard knocks homeownership has taken in recent years, it’s still a crucial part of the American Dream. As the job market and economy recovers from several years of instability, homeownership fosters a sense of accomplishment among a hesitant public who once took the idea as simply a natural part of life. Today, owning a home means living up to responsibility and commitment, and is also a source of pride for many who have faced challenging times and are regaining confidence in the economy.

HBAL President Rob Eberenz said people’s perceptions of owning a home are shifting. “I think people are re-defining their definition of homeownership. It is not neccesarily an automatic investment tool that guarantees appreciation every year. Over the ‘long haul,’ however, it has proven to be a solid investment and a good a way to accumulate savings.

A home is a place where memories are made and families can grow.”

Eberenz’s description of how homeownership is important for individuals and families is also reflective of the need for communities to realize the important role that owning a home places in defining a region. Homeownership is a catalyst for building stronger com10 louisville builder • hbal.com

munities and provides a solid foundation for personal achievement, which can improve the quality of life for many. Building a new home, one that’s specifically designed for the consumer, can accentuate that personal achievement to include the sense of purpose one has in making his or her mark in the world. By building a home that includes today’s technologies and energy efficient capabilities, consumers can contribute something good that demonstrates growth and pride in themselves as well as the community.

What’s the Value of Homeownership and Home Building?

Most Americans consider homeownership to be the single best long-term investment and a primary source of wealth and financial security. Countless generations of homeowners have relied on their homes for their children’s education, their retirement and a personal sense of well-being. On a national level, homeownership policies over the last century have contributed to the growth of the middle class and helped the United States become an economic leader.

According to NAHB, 15 percent of the U.S. economy relies on housing and home building plays a huge role in that. Home

building increases the property tax base that supports local schools and communities. It’s estimated that the construction of 100 new homes creates more than 300 full-time jobs, $23.1 million in wage and business income and $8.9 million in federal, state and local tax revenue. What’s more is that most of the products used in home construction and remodeling are manufactured here in the United States.

“A home is a place where memories are made and families can grow.”

–Rob Eberenz

What Do Consumers Think?

According to a survey of 1,500 likely voters conducted in January by Public Opinion Strategies and Lake Research Partners on behalf of NAHB, an overwhelming margin of American voters strongly value homeownership and would oppose efforts to weaken or eliminate the mortgage interest deduction or diminish a federal role to help qualified home buyers obtain affordable 30-year mortgages. The survey used two of the top pollsters in the country – one Republican and the other Democratic –

who asked questions about the value that voters place in homeownership and their support of various housing policies to assist homeownership at the national level. Seventy-eight percent of respondents were current homeowners.

The results revealed that ...

• 74 percent say that owning a home is the best long-term investment they can make and worth the ups and downs of the market.

• 96 percent of home owners are happy with their decision to own (84 percent who are “underwater,” or owe more on their mortgages than their home is worth, expressed the same sentiment) • Three out of four – both owners and renters – believe it is appropriate and reasonable for the federal government to provide tax incentives to promote homeownership.

• Two-thirds of respondents say that the federal government should help home buyers to afford a long-term or 30-year, fixed-rate mortgage.

• 68 percent of voters say they would be less likely to vote for a congressional candidate who proposed to abolish the mortgage interest deduction, a figure that was virtually identical across all party lines.

MOVING SALE We’re moving and will be discounting the merchandise on our current showroom floor. Starts June 4th and goes thru fourth of July weekend (7/8).

Keep an eye out for our Grand Opening Event in our new St. Matthews location soon!

Audio & Video | Home Automation | Cabinets & Appliances | Bar & Billiards | Furniture & Bedding

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• Nearly seven out of 10 voters who are not currently home owners (68 percent) say it is a goal of theirs to eventually buy a home.

According to NAHB Chief Economist David Crowe, the economy is showing signs of slow, gradual growth. Crowe pointed out in a recent Eye on the Economy report that the latest NAHB/First American Improving Markets Index indicates that 101 individual metros are showing measurable and consistent signs they are headed in the right direction. “While builders are beginning to see some signs of increased buyer interest, they remain cautious as persistently tight credit for builders and buyers, appraisal issues and a glut of foreclosed properties in some markets continue to impede the housing and economic recovery. The uneven recovery means that consumer confidence is expected to continue to improve, albeit slowly,” he reported.

New Homes Month sheds light on the fact that a home is so much more than an investment. In good times and in bad, the opportunity to own a home has been a cherished ideal and is a continued source of pride, accomplishment, social stability and peace of mind.

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http://www.hbal.com/

New Design and Functions Offer Business-Building Opportunities for Members

By Stacy Smith Rogers, Grace Communications, LLC

The launch of the newly designed hbal.com this summer enables members to more easily connect with prospective clients and get additional value out of their HBAL membership. More importantly, it better enables consumers to find members and positions the association as a trusted resource for home building and home improvement needs. With more exposure to members’ products and services, better access to timely information and a really cool design, the new and improved hbal.com will be an important tool for HBAL members and the Greater Louisville community.

Q: What Was the Strategy Behind the Re-Design of hbal.com?

A: According to HBAL Director of Communications and Public Affairs Tara Brinkmoeller, a great deal of research went into planning the new site. HBAL staff members were surveyed about the ways they use the website, as well as ways in which they would like to use it. In addition, the membership was surveyed in a targeted fashion and asked similar questions. “We reached out to several committees, leadership and the board to determine what was most important to them. Overwhelmingly, members wanted the website to be a vehicle for consumers to easily find members – and for members to find other members,” she said. “The feedback we’ve received has been integrated into the new design and functionality of the site, which we hope serves our members’ needs and provides continued opportunities for them to reach prospective consumers,” Brinkmoeller added.

“We began thinking we needed to make the website more simple.

Instead, we noticed members wanted more from the website, but easier ways to do things,” HBAL Manager of Creative Services Scott Dudgeon said. According to Dudgeon members will find the website more user friendly because they can find information that’s more specific 12 louisville builder • hbal.com

to them. “We now have news posted for each council and committee.

Members can add the RSS feed and have the news sent directly to their email. It will also be easier to sign up for events and classes and more easily renew their membership.” Dudgeon also said that the online membership applications will be simplified for new members.

“Overwhelmingly, members wanted the website to be a vehicle for consumers to easily find members – and for members to find other members.”

– Tara Brinkmoeller

The new design incorporates high quality, large-scale photographs that effectively draw viewers’ interest and a menu bar that’s easy to navigate whether you’re a consumer or a member. Kim Clark with Via Studio, which assisted with the web development of the new hbal.com, took on the project with enthusiasm for creating a communications vehicle that’s broad-based with specific functions. “They (HBAL) knew exactly what they wanted. It was a solid request for proposal with specifics that included them having more control and

The New HBAL.com A few advantages of the new hbal.com ...

• Member pages can include logos, photos, links and more information about members’ businesses • Easier event registration and membership renewals • Members can receive RSS feeds to their calendars about current events/committees/news from the HBAL • HBAL events are found under one domain • Consumers can better find information and member companies with easier search functions • Tracking capabilities let members how much exposure they are getting through hbal.com New Members Page

maintaining a content management system that was easy to use.

Functionality was a big focus,” she added. Clark explained that one of the goals was to bring the individual event sites (homearama.com, homeproductexpo.com, etc...) under one domain umbrella.

“We began thinking we needed to make the website more simple. Instead, we noticed members wanted more from the website, but easier ways to do things.”

– Scott Dudgeon

She discussed what consumers are wanting in website navigation, “The user experience needs to be easy. Just as a house is built on a floor plan, a website is built on a site plan. One of the common problems we see is that companies often base their site on the internal vernacular and hierarchy so the information they put out there is based on how they work internally. Consumers do not care about that. Sometimes it’s a matter of not being able to see the forest for the trees. For the average consumer, you just have to make it accessible in their terms.

Using a third party vendor who can look at it with a fresh eye helps.”

“The user experience needs to be easy.

Just as a house is built on a floor plan, a website is built on a site plan.”

– Kim Clark

Q: How Can Members Use the New Site to Increase Business?

A: Members previously did not have the ability to include expanded contact information on their member pages, such as a logo or paragraph description about their business or specialty. Now, however, members can create an enhanced presence on their page by linking their website, providing more detailed information and adding a photo. In addition, they can request statistics about the number of consumers who find their page. With the opportunity to advertise on

• Affordable advertising option can expand awareness and draw leads • More exposure for new home communities

hbal.com, members can also expand their company’s awareness, generate leads and eventually increase business.

The key for members gaining the most out of the new site is taking the time (15 minutes) to completely fill out their member information.

Brinkmoeller said the process is simple and familiar. Members can log in using the same username and password that they did with the old site. Dudgeon reinforced the suggestion that members separate themselves from other members by adding photos and logos to their member pages.

Clark emphasized the value that hbal.com has for members, “We live in an economy where not everyone can afford a snazzy website.

Through hbal.com, members can have a page that’s easy to manage and easily accessible for consumers to find using laymen’s terms.”

Q: What Do Consumers Experience on hbal.com?

A: According to Brinkmoeller, consumers are first offered the ability to search for builders, products, services and new home communities.

Search functions on hbal.com have been enhanced to improve the user experience. “Our product and services search offers consumers “smart search” functionality, so as they begin to type the name of a category or business the results that most closely match the characters typed-in will be displayed. This enhances the user experience so that consumers can see what options are available, or helps to identify a company name they may have been trying to remember,” Brinkmoeller said.

Dudgeon further explained, “Instead of going through a long list to find a roofer, you just type in ‘roofer’ and a list of our roofer members appear. We have also put an emphasis on new home communities by incorporating a new mapping feature that will make it easier for consumers to find new home communities in the area they want to live.” june 2012 13

The New HBAL.com internet that consumers can find out information about their company and the industry,” Brinkmoeller said.

HBAL Associate Vice-President Stan Logan, Jr., Logan Lavelle Hunt Insurance and Wealth Management, serves on the Technology Committee. He described the new site, “It fulfils both missions of achieving easier access for members to interact with the association as well as a resource for non members.”

Joe Dumstorf, Trend Companies of Kentucky, also serves on the committee and described the new site as offering additional member benefits. “This site can be the ultimate ‘go to’ web location for any consumer interested in products for their homes. At The Trend, we will be promoting it in all of our advertising and also with links from our company website, facebook and twitter pages. The challenge that we all need to understand is that it will be up to all members to promote this site in order to achieve its full potential,” Dumstorf explained.

Want to advertise on hbal.com?

New home page will feature industry news

“Our goal is to present new, fresh content that consumers would find helpful when making home building and remodeling decisions.”

Simply being a member and updating the member page is a free way to increase exposure, but additional opportunities to advertise are offered to give members a captive audience who is eager to learn more about products and services related to home building and remodeling. To learn more about advertising opportunities, contact Kimberly Greenwell (kimberly@hbal.com) or Melissa Mattingly (melissa@ hbal.com) at 429-6000.

– Tara Brinkmoeller

Consumers will learn about the latest developments in the industry through news stories that originate from NAHB and other reputable sources. “We also have identified frequently asked questions about the Registered Builder and Registered Remodelor programs that consumers may find helpful. Our goal is to present new, fresh content that consumers would find helpful when making home building and remodeling decisions,” Brinkmoeller said. Further plans to educate consumers include creation of videos about the building process and the steps it takes – from contract to closing. The strategy is to become a resource for consumers and to generate interest on a regular basis.

“We want consumers to frequent the site for ideas, so we plan to incorporate design and maintenance tips as well,” she added.

How Can Members Promote the New Website?

• Social media

• Blogging

• Providing accurate content for member pages • Linking company website to hbal.com

• Telling friends, clients, and vendors to visit hbal.com HBAL will promote the site through a paid advertising campaign, and continued strategies are under way to generate awareness and traffic to the site through public relations efforts. Members are encouraged to help spread the word about the new and improved hbal.com.

“Social media is a great way to spread the message about the new site.

If members blog, it would be great if they completely filled out their member page on our site and then blogged about a new place on the 14 louisville builder • hbal.com

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Local Pros Reveal What’s Behind What You’re Walking On

By Nancy Miller

Unequivocally, the newest and hottest flooring category is luxury vinyl tile (LVT). But, there are other hot topics underfoot, and Louisville Builder did some sleuthing to uncover them. Six flooring professionals revealed what’s going on the floors in Louisville homes, as well as what’s going on behind the scenes in the industry. Our go-to experts include Natalie Goodin, store manager of The Flooring Gallery; Tim Henson, president and COO of America’s Floor Source; Ken Martin, owner of Carroll Rogers Carpet One Floor & Home; Judy Meeks, vice president of Meeks Hardwood Flooring; Donna Mudd, owner of Sam Kinnaird’s Flooring and Granite; and Greg Turner, sales manager at Carpet Specialists.

Carpet and Area Rugs Goodin: The trend is going back to traditional textures, but there’s also considerable interest in flecks of color. Those carpets give 16 louisville builder • hbal.com

the hideability of stains and mishaps but have a traditional texture. Most people are staying with neutral carpets although there is a big push to grays. Gray is really the “it” color in all flooring.

Henson: More than fifty percent of homes are covered by carpet. Most bedrooms and closet areas are still carpeted. Typically, on a first floor there will be a den or family room that’s done in carpet. However, the rest of the house may be hard surface and can be mixed types of surfaces.

Even if less than half of a house is carpeted, the remainder of the house will probably have two or three flooring products.

Martin: The type of fiber, twist level and weight are the three key factors in carpet.

All are equally important. Different carpets are made for different lifestyles. Polyester is built for stain resistance and nylon performs the best as far as matting and crushing. Most fibers are treated with stain resisters and some

fibers don’t need to be treated. For example, Smart Strand doesn’t require a topical stain treatment. Another good thing is that it is ecofriendly because it is made of corn oil.

Looped Berber is becoming very dated, and is only 5 to 10% of the market, if that.

The old shag carpet is now called California Berber and is catching on very quickly. It accounts for about 70% of sales. Why? If I knew the answer, I’d be a millionaire. Patterned cut loops are making somewhat of a comeback.

Color is still the driving force behind all carpet selections. Carpeting can be one of the most dominating or most complementary colors in a room.

Mudd: Carpet has lost its market share to hard surface to some degree. Carpets are transcending from multi-fleck toward more of a heather or a two- tone look. In terms of finish, it appears the more tailored carpets are appealing to consumers whereas in the last few years friezes had reigned. The tailored look, as

Flooring opposed to a cabled appearance, may be preferred because it’s a little more conservative.

Nylon 6-6 is the most technologically advanced fiber. Polyester has come onto the scene because it’s a low cost product, allowing the buyer to get more carpet for the dollar.

Although some polyesters are well built, in some cases they don’t deliver the desired performance. In the past, they haven’t performed as well as nylon.

Triexta is a new fiber. Mohawk claims it is just as good as Nylon 6-6. It isn’t really any cheaper than a nylon, but when it came into the market, it was important to be able to show it. The jury is still out on it.

Even though a greater number of consumers are requesting wool than they did five years ago, probably due to the interest in ecofriendly products, wool remains a small percentage of the carpet business.

Stainmaster continues to introduce carpets that are softer and softer without sacrificing durability. Tactesse and Luxerelle are both products that fall into that realm. Now Stainmaster’s TruSoft feels almost like a bath rug.

Area rugs are an important component in the flooring industry because of their ability to add color and texture to hard surfaces.

The majority of area rugs are transitional in style. Ikat, an Old World design that’s being seen frequently in fabric, is now being incorporated into area rugs. It’s fun and fresh and complements most any décor style.

Vintage and knotted, flat weave rugs that are cut up and sewn back together are now available in machine made products. Interestingly, they’re not made out of all the same size squares. They’re a smart way to recycle, and they give a very unusual new element in design.

Porch rugs are improving both in design and functionality. They can be easily hosed down and look great. So, outdoor rugs are taking their own place in modern flooring.

Ceramic, Porcelain and Stone Goodin: Digital photography has enabled ceramic and porcelain to have very realistic, random repeat patterns that can mimic natural stone. Although the practice isn’t widespread, we’ve had a push for granite on the floor by people who want luxury, such as in the master bath. The granite floor is usually coordinated with the vanity.

Henson: Travertine, slate and marble continue to be selected for rooms such as kitchens, bathrooms, entries and laundry rooms. The latest trend is seeing those stones in a matte finish. The finish is sealed to prevent issues with staining and discoloration.

Mudd: Ceramic remains an important category, and larger scale continues to be the trend. We’re installing more stone than we were in the Louisville area, and I believe that will only increase. The life expectancy of stone can be 50 years. I wonder how that will impact the floor covering business because inte-

rior fashions change, and if it the stone begins to look dated, people will want to take it up even though it has a long life.

Hardwood and Bamboo Goodin: Thicker is not better when it comes to solid wood in this market. In the Louisville area, humidity and temperature swings will cause floors to swell and gap unless there is a humidifier and dehumidifier in the home.

Wood will grow in the width of the board, not the length. When it gets wider, it causes overwood; when it gets smaller, it gaps. The changes won’t be as noticeable in a 2 ¼” and 3 ¼” board as they would in a 5” board. However, regardless of width, an engineered product is a much better floor for stability. The cellular structure of exotic trees is different from that of domestics. Exotics absorb moisture more readily. Buyers should keep in mind that there are some beautiful engineered exotics.

Henson: For years, hardwood floors were 2 ¼” or 3 ¼” wide oak and maple planks, but today

Turner: We’re still selling some shaggier looks, but most customers are looking for something that’s formal and dressier, carpets that are plusher and pulled together. Everything comes full circle. Greens and golds were common in 1970s home décor, but ten or fifteen years ago they were not the colors of choice at all. Now we’re leaning toward brownish grays in carpets and fabrics.

There’s still a definite interest in patterns, tone-on-tone designs, especially for area rugs.

Many homeowners are getting away from traditional patterns and borders of area rugs and are opting for all-over patterns. Sisals and sea grass, as well as other natural fibers are also very in demand. june 2012 17

the sky’s the limit. Nine out of ten homes used to have oak or maple. Now we’re seeing hickory, Santos mahogany, acacia, and tiger wood.

Not only are there more species used now, there is also more engineered hardwood, a true hardwood top with an engineered core and bottom. The Midwest region experiences big changes in climate from season to season which change moisture levels. The advantage of an engineered floor is that most all expansion and contraction problems such as overwood, gaping and cupping are eliminated.

Customer complaints are reduced by 90%.

And, once it’s laid, you can’t tell the difference between solid and engineered.

A couple of manufacturers are showing castle woods, woods from buildings that were built in 1500 or 1600 and still have the nail heads or bent nails in the wood. They’re beautiful, but because of the patina and richness of the wood, they have to be oiled when installed and again every several years.

Retro hardwood can be used to achieve a turn of the century look. But it can also be used in contemporary homes, making it possible to blend styles. Great hardwood can fit with any home design.

There hasn’t really been a dip in cork and bamboo sales, but their sales have leveled off.

that changing for at least five years.

Martin: Teak and acacia are very much in demand now. Hardwood colors change every 10 to 15 years. We seldom sell light wood anymore; everyone wants dark wood. I don’t see

Mudd: Hardwood widths are going to 3” and 5”, even 8” and 10”. Kentucky was a bit behind the curve in design when it came to distressed and handscraped finishes, but they are now

18 louisville builder • hbal.com

Meeks: Hardwood floors are an ideal way to increase the value and change the look of a home. And there’s so much that can be done with inlays and borders.

Prefinished floors are dominating the market although we’re not crazy about them because they have high spots and can’t be sanded smooth. But, people like them because they’re easier and seem to be the fad. Handscraped wide planks are really big for the second year in a row. Bamboo was another fad for awhile but is kind of on hold because issues such as the possibility of its putting unsafe emissions in the air.

The preparation of a job site is very important. Moisture content is critical because moisture can lead to headaches such as buckling and cracking of floors. In a crawl space, there needs to be a barrier to keep ground moisture from coming up through the structure. It’s really helpful for floors and all woodwork if a humidifier is installed on the furnace. If not, the floor will develop gaps in the winter and will close back up in the summer.

Builders, remodelers and home owners need to realize that there is going to be a lot of dust when refinishing a floor. Dust is too fine for the process to be totally dust free.

extremely popular locally.

Colors are gravitating toward grays and taupes. They pair exceptionally well with stainless steel and contemporary furnishings.

Strand woven bamboo, a quieter version of the original bamboo flooring that came out years ago, is incredible. The strand woven technique significantly increases bamboo’s strength. It is one of the hardest surfaces that can be put down, making it very durable and adding to its longevity. As an added bonus, it is environmentally friendly.

Turner: Most people want to turn to hardwood for their flooring. Baby Boomers, in particular, have money and are moving into patio homes. Very often they choose hardware and area rugs. Of course, hardwood may not always be a viable option because of price considerations.

We try to educate builders and consumers about the advantages of engineered hardwood because they may not realize its strength and stability, and may at first have a mindset that rules out an engineered floor. But there is great value in an engineered product. A solid wood floor can suffer problems resulting from climate change. But, engineered products move vertically, not horizontally when the changes occur. As far as the appearance of the floor, the wider planks and neater looks are almost always an engineered product.

For a long time I wasn’t a fan of true bamboo floors. However, strand bamboo can be a great floor for many homes. It’s very heavy

and dense due to its construction in which the bamboo is stripped down almost like strings, and bonded together. One of its primary selling points is that moisture doesn’t hurt it. While it used to be available in only one color, there are now amazing colors and patterns, and in a handscraped or smooth finish.

Prepare to be floored.

Luxury Vinyl Tile (LVT) Goodin: There have been tremendous advancements in luxury vinyl. Digital photography has really changed the game. When customers couldn’t afford hardware, they used to have to go to laminate, but now that’s not necessary. For LVT that resembles tile, we can grout in to really look like tile. LVTs also have the advantages of being warmer under foot and they don’t take up as much space. If there’s a height problem in a remodel, LVT is a great floor.

Louisville’s Premier Flooring Company and Selection Center for Builders VISIT OUR SHOWROOM:

10805 Plantside Dr. • Louisville, KY 40299 Main: (502) 736-9110 AmericasFloorSource.com Need new flooring but don’t have time to go shopping? Shop at home with the Mobile Floor Source. We’ll bring our showroom to your living room. AmericasFloorSource.com or call (502) 736-9110.

Henson: LVTs comprise the most consequential new flooring category in the last couple of years. Some of the LVTs are floating, so there’s no adhesive; they click together like laminate. Trim can be put on top to hold them in place. LVTs really improve the indoor air quality of a home because of the lack of adhesives, so they are a perfect floor for people with allergies or breathing problems.

They aren’t nearly as expensive as ceramic, stone or hardwood, but are made to look like all of those. There have been many customers in our showrooms who comment how much they like the hardwood. But, it isn’t hardwood; it’s LVT.

Carpet • Hardwood • Stone • Laminate • Tile LVT • Cork • Bamboo • Vinyl • Rubber

Martin: LVT is without a doubt the biggest thing in flooring. Manufacturers are embossing and utilizing advanced technology with such success that most people would never know it’s not wood. It’s an excellent value for the investment. Whenever there’s any fear of moisture getting under the floor, it’s a great product. If water does get under it, you can just unclick it and put the product back down.

It’s very user friendly. Also, it can be floated, which is a real plus.

Saturday & Sunday, August 11th & 12th

Mudd: LVT has really evolved and has shown quite a growth spurt. The initial LVTs had to be glued, then they went to click, and now they’re basically a loose lay. They can be easy to install over a various types of subfloors.

LVTs are more forgiving than laminate in terms of what it can go over.

Turner: LVT is a huge market. Whether a wood or tile look, it’s amazing and wears well.

LVT can give people the look they want and at price points that are comfortable for them.

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www.HBAL.com june 2012 19

Don’t miss the HBAL Family Picnic June 10th at E.P. Tom Sawyer Park

Don’t miss the HBAL Family Picnic on Sunday, June 10th at E.P. Tom Sawyer State Park. We will have fun activities for the kids (and the kids at heart), great food catered by Serendipity, a car show of member’s collector cars, and of course, games, and a lot of opportunity for enjoying the company of one another.

There will be Cornhole, face painting, balloon sculptures, and The Bubble Man, and an Inflatable for the kids. A new addition to our picnic this year will be Registered Builder/Remodelor Rob Peterson, Jr., doing a chainsaw carving, that you won’t want to miss.

For our BBQ we will have pulled barbeque sandwiches, potato salad, baked beans, cookies, iced tea, lemonade and hotdogs for the kids. Don’t forget to bring a chair with you!

The Family Picnic will also play host to the annual Builder versus Associate softball game. We had a great time last year playing on a real baseball field and in front of an audience! This year we are adding to the fun with a “professional” announcer and score keeper for the game. The 2011 voice of “The Louisville Bats” will be announcing our batters and providing commentary. The picnic location will be next to the field this year and we plan to start the game about one hour prior to the end of the picnic. This highly competitive game is something that you will definitely not want to miss – we have several talented (and serious) softball players within the membership!

20 louisville builder • hbal.com

Please join us on June 10th from 1:00 pm until 5:00 pm at the softball fields of E.P. Tom Sawyer State Park for the second annual HBAL Family Picnic. The cost to attend is only $10 per person and kids under 18 are free. Register for this event online on the new HBAL.com website. You can register yourself and your family and can even pay online if you so choose! tables sponsored by:

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june 2012 23

membermeetings Sales & Marketing Meeting

Commercial Council

The meeting was held at Pat Durham’s 2012 Homearama home in Rock Springs.

Fred Faulkner (Faulkner Real Estate)-Sponsor, Patricia Clare-Guest Speaker, Steve Gault (Stephen C Gault) Co-Chairman, Bill Weyland (City Properties Group) Co-Chairman.

The Sales and Marketing Council hosted their April meeting on the Rock Springs Homearama site. Attendees gathered on the active construction site so that everyone could observe the construction techniques implemented thus far in the home being built by Pat Durham, Pat Durham Builder. Several HBAL members helped to present the program, which was titled “the nuts and bolts basics of new construction.” Our guest speakers were Paul Miele of K/I Lumber, who spoke about the new technology found in today’s lumber. Shawn Purcell of MetroFirst, an energy rater, who spoke about the new LG&E Energy Savings New Homes Program and what it means to today’s buyers and energy efficiency. He also spoke about some of the new methods of insulation found in today’s homes. We also heard from Homearama interior designer, Natalie Officer, of The Simple Stager, who spoke about how a Homearama home can be designed to represent a buyer, as well as show-off the best attributes of a home. She also spoke about timing of getting involved in the purchase of a Homearama home and when a buyer can influence the decorating decisions.

We chose to host the event on an active construction site because we wanted Realtors and members to be more comfortable around new construction and understand the basics of what goes into new home construction today. Our goal was to emphasize how much more advanced today’s construction is compared to used or existing homes. We offered a hand-out that displayed a new home cut-away with terminology and definitions of various aspects of ingredients of what is found in home construction, ie. rafters, ridge beams, stud walls, foundation footings, etc.

The event was sponsored by Century Mortgage and Carpet Specialists. The next SMC event will take place on June 14th at 9:00 am at the Rock Springs Homearama site.

Sponsored by:

24 louisville builder • hbal.com

The Commercial Council hosted its second Agency Leaders Breakfast Series presented by Faulkner Real Estate on April 26 at the Ormsby Three Building in the Forest Green Office Complex. Patti Clare, Deputy Director of the Economic Growth and Innovation Office spoke to a crowd of approximately 50 mostly commercial brokers, developers, and contractors about the City’s 25-year Vision Plan.

Clare shared that the Vision Plan for Louisville was one of the Mayor’s five priorities for 2012. The Plan - which will serve as a guiding document and not a policy document, according to Clare - will focus on the built environment. The creation of the plan is intended to be a process of collaborative effort by citizens, business leaders, and government agencies. The residential and commercial industry will have opportunity for engagement throughout the process. Many members expressed a strong desire to participate in the process, as well as had suggestions for ways to improve upon existing plans of this nature. The Commercial Council and HBAL Governmental Affairs Committee will work on next steps for our engagement in the 25-year Vision Plan and let you know how you can be involved.

The Agency Leaders Breakfast Series is sponsored by Faulkner Real Estate and is held once per quarter in the Community Room of the Ormsby Three Building in the Forest Green Office Complex. The next event is scheduled for September 6th.

SHELBY COUNTY COUNCIL

BULLITT COUNTY COUNCIL

Scott Davenport the Head Coach for Men’s Basketball at Bellarmine University talks to those in attendence.

Rob Eberenz, Jr., Bob Thieneman, Jr., Denise Duncan of Carpet Specialists (Sponsor), David Turner Carpet Specialists (Sponsor), Chad Turner Carpet Specialists (Sponsor), Katie Golden of Century Mortgage (Sponsor), Amber Smith of Century Mortgage (Sponsor), Leah Ritter of Century Mortgage (Sponsor), Jeff Ratanapool of Century Mortgage (Sponsor), Luanne Moore Bullitt County Chamber President (Speaker), Montrell Bross of Century Mortgage (Sponsor) and George Miller Bullitt Co. Council Chairman.

April 24, 2012 The council met at Persimmon Ridge to hear a great speaker, Bellarmine basketball coach, Scott Davenport. Our sponsors were: Century Mortgage, Affordable Building Design, Habitat for Humanity of Shelby County and Carpet Specialist.

Scott spoke about his 2011 award winning season coaching Bellarmine’s men basketball team. His talk was inspirational; he gave anecdotes on his players and obstacles they had to overcome to get to where they are today. The goal was to be a better person yourself and you will make others around you better. He also instilled in the players pride in themselves and the school.

Please join us for our next meeting on September 4 when we resume in the fall. If you are interested in getting emails regarding council meetings, please contact Nicole Bouchard, Nicole@hbal.com.

April 18, 2012 Place: Milla Nova Winery Attendance: 40 Sponsors: Century Mortgage Company Guest speaker: Bullitt County Chamber President Lou Ann Moore of Century 21 Lou Ann Moore talked about how she and State Rep Linda Belcher have worked with several Bullitt County agencies to create a new Bullitt County strategic plan. State Rep Linda Belcher was unable to attend as she was in session in Frankfort. Moore said the vision was for Bullitt County to be the Commonwealth’s leader in quality of life, business and economic development, and education of its citizens. She then went on to explain the mission and goals relating to leadership, infrastructure, quality of life and finances. Moore explained that there were several sub-committees working to accomplish those goals. Those subcommittees include: Education Committee, Government Committee, Communications Committee, Economic Development Committee, Health Committee and Land Use Committee.

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Get news & events specific to your committee or council at the new HBAL.com june 2012 25

memberrecruitment Recruiter Drawing Winners

(winner received a $100 L&N Federal Credit Union Visa Gift Card)

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If Membership Committee Chariman Bob Thieneman f inds you with at least 2 “Do Business with a Member” cards in your pocket you could win $10.

George Miller won during the HBAL Day at the Downs

membernews

John Miranda Elected a Life Director of NAHB The board of directors of the National Association of Home Builders (NAHB) elected John Miranda, Pinnacle Properties of Louisville to be a life director. In order to be eligible for election as a life director, NAHB builder and associate members must have served as a voting director for more than 10 years, have attended at least two board meetings each year, and be recommended by their local or state association. Congratulations to John and thank you for your continued service to your industry and local, state, and national Home Builder Associations.

To submit your news email Tara Brinkmoeller at Tara@hbal.com.

Custom Mail Boxes • Street Signs Cluster Box Units • Condos • Multi-Units

DON DUGGINS | GREG DUGGINS 1116 Ulrich Avenue Louisville, KY 40219

26 louisville builder • hbal.com

502-966-5774 FAX 502-966-5462 email: sales@dugginsco.com www.dugginsco.com

LLC

spikelist

All-Time Big Spike 1500d John Miranda, Pinnacle Properties of Louisville ...........1744

Grand Spike 1000d Ellery Esposito, Ellery Esposito Construction, Inc. .......1098 Richard S. Buttorff, The Buttorff Company ...................1008

Statesman 500d Joe Pusateri, Elite Homes, Inc. ........................................997 Stanley G. Logan, Jr.,

Logan Lavelle Hunt Insurance, Inc. ........................946 Robert Welch, Welch Builders, Inc. .................................853 Keith Eberenz, Keith Eberenz, Builder ...........................805 James R. Skaggs, Omikron Construction Co. ..................792 Michael L. Montgomery, MONTCO Builders, Inc. .......762 Robert A. Peterson, Jr., Robert A. Peterson, Jr., Co. Inc. .. 751 Robert L. Eberenz, Jr., Robert L. Eberenz Jr., Builder, LLC....729 Bill Reisert, Reisert Insurance Agency ............................669 E. Allen Schuler, ASB, Inc. ..............................................623 Glen E. Stuckel, Glen E. Stuckel Builder, Inc. ................553 Robert H. Marrett, CMB Development Co. ...................538 Winston Church, Winston & Company Benefits-retired.526

400d Fred R. Dallenbach, Dallenbach Builders, Inc. ................451 Richard Eberenz, Richard Eberenz, Builder ....................446 A. Thomas Sturgeon, Sturgeon & Associates Inc. ............435 Dale Hellmann, Prudential Heating and Air...................416 Rusty Wessel, Wessel Insurance Agency, Inc. ..................411 Clete Reinhart, Reinhart Construction Co. .....................406 Michael S. Griffin, Stonelake Homes, Inc. ......................400

Super Spike 250d Stan Humphrey, Stan Humphrey Construction...............393 Richard Bean, B B & T, retired.........................................367 Carl Baker, Sterling Development Corp. .........................349 Richard Miles, Dogwood Homes of Kentucky.................319 Donald K. Petty, Jr., Petty Company, Inc. ........................303 Pat Thieneman-Seitz, Thieneman-Seitz Builder ..............272 Michael “Rocky” Pusateri, Elite Homes...........................256 J. Robert Westerman, J. Robert Westerman Builder ........253 Clifford Thieneman, Clifford Thieneman Co. Inc. ...........255

Trophy - 200 William (Bill) Wilkinson, Wilkinson Builders, Inc..........221 Roger Bright, Bright Properties ......................................220 Roger Plamp, Plamp-Keen Agency, Inc. .........................218 Bob Thieneman Jr., Bob Thieneman Jr., Builder ..............216 Steve Church, Logan Lavelle Hunt Insurance.................216 Leo Thieneman, Leo Thieneman Co., Inc. .......................216 Greg Esposito, Greg Esposito Contractor. ......................214 Teresa Morgan, ERA Kepple Keene Realtors..................202

Royal Spike - 150 Steve Deneen, Steve Deneen, Builder .............................194 Tom Raver, Fireplace Distributors....................................193 Dave Smith, Blacksmith Homes .....................................182 Lafe McGary, LA Construction ......................................182 John F. Pohlman, John F. Pohlman Builder, Inc. ..............167 Billy Doelker, Key Homes................................................166 Robert L. Eberenz, Sr., Robert L. Eberenz, Inc. ..............154

Red Spike - 100d Sherrie Kruse, First Capital Bank.....................................134 Jack Band, Jack Band Builder, Inc. ...................................128

Jerry Blacketer, The Blacketer Co......................................122 Jesse Francis, Francis & Company....................................111 Charline Neal, Primerica Financial Services....................111 Bruce Rademaker, Thoroughbred Associates, Inc. ...........105 David Lurding, Lurding Homes......................................103 John Rueff, Brecher Co.....................................................102 Scott Yates, Paragon Homes ............................................102 Robert D. Ford, R. Ford Construction Co., Inc. ..............100

75d Sidney J. Anderson, S.J. Anderson Builder, Inc. .................99 Jeremy Esposito, Ellery Esposito Construction..................98 Mike Isaac, Isaac Contracting & Design ...........................98 Pat Durham, Pat Durham Bldr, Inc. ..................................93 Joey Rippy, Rippy Construction ........................................90 Shawn Corrigan, Corrigan Electric....................................89 Terrance O’Rourke, O’Rourke & Associates .....................89 Amos Martin, Amos Martin Builder ................................83 Allen Blacketer, The Blacketer Co. ....................................80 W. Bryant Brown, Brown & Carpenter Co., Inc. ..............79 J.D. Nichols, NTS Corporation .........................................79 Ron Wolford, Ron Wolford Builder, Inc. ...........................78 Carol Daugherty Epley, Daugherty Insurance Agency ......76

Green Spike - 50d Jeff Thompson, Jeda Homes................................................73 John Thomas, River City Wholesale...................................72 Perry D. Lyons, Perry D. Lyons Builder.............................72 Michael O’Dea, Constructive, LLC...................................69 Mike Jones, Canfield Development....................................68 Ron Hartman, Ernst Concrete. .........................................66 Mark Aschbacher, Lincoln Insurance.................................65 Joe Dumstorf, Trend Companies of Kentucky....................64 Vic Koestel, General Shale.................................................63 Christopher J. Knopf, Pinnacle Properties of Louisville ....56 Ron Colyer, Colyer Construction.......................................55 Frank Arnold, Prudential Heating & Air Conditioning ...55 James Pope, Nicklies Development....................................55

Life Spike - 25d Ken Block, Hyland, Block & Hyland, Inc. ........................49 David Mikels, Graber’s Insealators.....................................48 David Monsour, Monsour Builders....................................48 Jim Travis, Jim D. Travis, Builder ......................................47 Chris Cundiff, Logan Lavelle Hunt Insurance...................42 Ken Thieneman, Ken Thieneman Builder...........................42 Chris Osborne, DeVille Homes.........................................42 Deepa Kamat, Granite America.........................................42 Greg Schrenger, Schrenger Construction ..........................40 Penny Love, Design Innovations, Inc.................................40 Rocco Pigneri, Ball Homes.................................................40 Dave French, EON-US......................................................37 Chris Palmer, United Residential Lending Corp...............36 Phillip Wayne Leigh, Phillip Leigh, Inc.............................36 Mike Effinger, Effinger Construction.................................36 David Rateau, Rateau Construction ..................................36 Woody Hamilton, Semonin Realtors ................................35 Jason Black, Stonecroft Homes...........................................35 Mike Hall, K-I Lumber & Building Materials .................33 Frank Taylor, L&T Properties............................................33 Phil Fackler-Fackler Homes...............................................33 Mike Sanders, Mike Sanders Builders................................32 Ben Tyler, Ben Tyler Building & Remodeling ...................31 Renotta Henson, Victory Home Builder ...........................30 David Bright, Bright Built Homes.....................................30

Ben Peerce Swindler, Ben Peerce Swindler, Builder ..........29 Derek Smothers, Sonne Steel.............................................29 David Ernst, Prestige Builders............................................29 Vince Kimbel, Kimbel Construction..................................27 Roger Hack, MRC Construction.......................................27 Mark Church, Pinnacle Properties.....................................27 Carolyn Miller, Sure Linc Services.....................................26 Paul Miele, K-I Lumber & Building Materials..................26 Dan Anthony, Boral Brick..................................................26 John Lannert, Mass Mutual Financial................................26 Terry Hagerman, Terry Hagerman Builder........................25 Douglas Amlung, Amlung Construction Company............25

Spike - 6d Davis Boland, Boland Maloney Lumber.............................24 Ron Fonk, Woodfield Homes.............................................24 Todd Hemmer, Lee Brick & Block ...................................23 Larry Link, Bonnycastle Appliance & TV.........................23 James French, J & L Construction.....................................23 P.R. Lancaster, Lancaster Built Homes..............................23 Drew Dixon........................................................................22 Dan Smith, Stonelake Homes ...........................................22 Delbert Mulhall, Delbert Mulhall & Sons, Inc. ................20 Mike Judah, Judah Real Estate ..........................................19 Lindsay Raidt, Chenoweth Construction...........................19 Dan Pellissier, Faulkner Real Estate...................................18 Kari Vogedes, Logan Lavelle Hunt Insurance....................18 Don Karem, Karem Built Homes, Inc................................17 Peter Cooper, Ansac, Inc.....................................................17 Brad Lehmann, Lehmann Homes.....................................17 Joe Kroll, Joe Kroll Builder.................................................16 Andrew Holden, Commonwealth Bank & Trust...............15 Chris Fuelling, Fuelling Built Homes.................................14 Dennis Montana, Lawn Care Co., Inc. ..............................14 Barry Buffat, Barry Buffat Builder......................................14 Kerrin Hester Jr., Hester Construction ..............................13 Clay Jones, The Jones Group..............................................13 David Smith, BB&T..........................................................13 Gary McDonald, Gary McDonald, Inc..............................11 Scott Church, Logan Lavelle Hunt Insurance....................11 Lisa Lynn Knight- Lisa Lynn Designs...............................11 Mike Pfeifer, Pfeifer Construction.....................................11 Bob Duggins, Robert Duggins Builder, Inc........................11 Terry Chynoweth, T & T Chynoweth, Inc.........................11 David Weis, Meridian Construction...................................11 Stuart Fleischaker, Stonecroft Homes................................10 Howard Ferriell, H. D. Ferriell, Inc....................................10 James Robertson, Bond Electric.........................................10 Steve Purdy, Prudential Heating & Air..............................10 Scott McGraw, Hinton McGraw Builders Developers........9 Donald Wirtzberger, Sierra Design & Construction............9 Mike Danzinger, SB Home Renovations.............................9 R.L. Lanham, R.L. Home Services......................................8 Jarrod Vowels, Dominion Homes.........................................8 David Richardson, David Richardson Builder......................8 Brad DeVries, Semonin Realtors..........................................7 Buddy Kittle,South Central Bank........................................7 John Hollenbach, Hollenbach-Oakley.................................7 Floyd Chelf, Chelf Insurance Agency..................................7 James Duke Greene, Cimarron Construction, Co................7 Becca Sanders, BB&T..........................................................6 Deborah Bilitski, Wyatt, Tarrant & Combs..........................6

june 2012 27

newmembers Associates Approved 4/12

Affiliates Approved 4/12

American Deck & Sunroom Co. James Topolski Type of Business: Decks & Sunrooms Sponsor: Rob Eberenz, Jr.

Ruby Becker Semonin Realtors Sponsor: Teresa Morgan

H & D Mechanical Services, LLC Herman Craig Type of Business: HVAC/Mechanical Sponsor: Rusty Wessel ADEX Designs & Construction Tim Edwards Type of Business: Kitchen & Bath cabinets Sponsor: Stan Logan Lowes of NE Louisville (Norton’s) David Lynch Type of Business: Retail Supplier Sponsor: Perry Lyons

Charles Witten Semonin Realtors Sponsor: Teresa Morgan Cindy Stuart Semonin Realtors Sponsor: Teresa Morgan Claudete McManus Prudential Parks & Weisberg Sponsor: Don Karem Geoff Brosky Prudential Parks & Weisberg Sponsor: Don Karem

membermilestone

Congratulations to these Milestone Members: These members have reached a milestone mark in their membership with their renewal in April 65 Years Schiller Hardware, Inc. – Bill Brace 40 Years Leo Thieneman & Sons, LLC – Leo Thieneman, Registered Builder 25 Years Welch Builders, Inc. – Scott Welch, Registered Builder and Remodeler 20 Years Ron Mattingly Tile Co. – Ronald W Mattingly Central Systems Inc. – Gayle Meyer S & J Electric Services, LLC – Michael Foreman 15 Years Thomas Pump & Controls, Inc. – Matt Thomas L. Thorn Company, Inc. – Neil Sisloff Burton Drywall – Jim Burton 10 Years Mt. Washington Garage Door Co. – Sean Blanford Burrus Architecture & Construction, LLC – Greg Burrus, Registered Builder

corporatesponsors Special thanks to these 2012 HBAL corporate sponsors:

28 louisville builder • hbal.com

TK Constructors, Inc. – Tracy Rice, Registered Builder Brown Brothers Concrete Service, Inc. – Joseph Brown Mike Sanders Builders, Inc. – Mike Sanders, Registered Builder 5 Years J.B. Pearman Construction Company, LLC – Jeremy B Pearman Promaster Contracting Inc. – Michael Cadden, Registered Remodeler 1 Year The Curtain Exchange – Amanda Tyler Star Homes – Gregg McGrew Capstone Realty, Inc. – Hal Heiner Edwin C. Jackson Plumbing, Inc. – Steve Jackson Pop of Colors – Jim Coffman Miracle Recreation – Tami Phillips Julius Schnurr & Sons, Inc. – John Schnurr Evans Construction Co., Inc. – Glynn Stengel

honorroll

Builders: Blacketer Company

Clifford Thieneman Co., LLC Associates: A&G Drywall, Inc Bachman Commercial Sales Bardenwerper, Talbott & Roberts BB&T Boland Maloney Lumber Bonnycastle Appliance & TV Boral Bricks Century Mortgage Chenoweth Appliances Corrigan Electric and Home Systems Cunningham Door & Window

As of May 1, 2012

Deville Homes

Dominion Homes

Quarry Bluff Estates The Door Store and Windows Fifth Third Bank Frost Brown Todd, LLC K-I Lumber & Building Materials L & N Federal Credit Union L.E. Hobbs Contruction Logan Lavelle Hunt Insurance Louis E. Hobbs Construction Co. Inc. McDonald Marble & Stone Inc. MetLife Home Loans Paragon Management Group PPG Porter Paints

Pro-Build Republic Bank R.J. Thieneman Realty Group Sam Kinnaird’s Flooring Screens of Kentucky Sonne Steel Surburban Steel The Trend Companies of Kentucky United Residential Lending Corp Wells Fargo Home Mortgage VanZandt, Emrich, & Cary

A special thanks to all Honor Roll Members!

For more information on how you can be listed on the HBAL Honor Roll, please call Melissa or Kimberly at 429-6000.

Business Services

by L&N Federal Credit Union

• Commercial Checking • Merchant Services • Electronic Check Conversion • Term Loans • Lines of Credit • Commercial Property • Owner Occupied Property • Investment Property

Contact

Tony Raley, VP Business Services 502.515.8301 PJ Moore, Dir. of Business Development 502.315.5389

L&N FEDERAL CREDIT UNION

www.LNFCU.com june 2012 29

advertiserindex

calendarofevents

June

Americas Floor Source................................... 19

5

Membership Committee 10:30 a.m., HBAL

Back Alley Ornamental Iron......................... 26

6-9

NAHB – Spring Board Meeting Washington DC

Bauchman Chevrolet..................................... 15

6

New Member Orientation 9:00 a.m., HBAL

Bluegrass Lighting Consultants..................... 29

6

Land Development Meeting 10:00 a.m., HBAL

Bobcat Enterprises........................................ 22

10

Family Picnic 1:00 p.m., Tom Sawyer Park

Boland Maloney........................................... ibc

14

SMC Meeting 9:00 a.m. , Shakes Run Homearama

Bonnycastle Appliance & TV.........................obc

20

Registered Builder Committee 10:00 a.m., HBAL

Carrell Rogers................................................. 4

27

Executive Committee 1:00 p.m., HBAL

Century Entertainment & Furnishings......... 11

27

Board of Directors 3:00 p.m., HBAL

Duggins Co., Inc........................................... 26 Ethington Building Supply........................... 21 Fireplace Distributors, Inc............................. 23 Flooring Gallery........................................... 15 K-I Lumber & Building Materials................ifc L&N Federal Credit Union.......................... 29

Family Picnic Saturday, June 10

July

Independence Day HBAL office closed

13

Homearama Preview Party Night 6:00 p.m. - 8:00 p.m., Rock Springs & Shakes Run

14-29 Homearama

Rock Springs & Shakes Run

E

TH

Executive Committee 1:00 p.m., HBAL

EW

N

HBAL.COM

Landscape Lighting...................................... 22 Logan Lavelle Hunt....................................... 4

4

25

Homearama July 14-29

Go to Event & Classes at the New HBAL.com view a calendar of all HBAL events

30 louisville builder • hbal.com

Louisville Realty Group................................ 21 Meeks Hardwood.......................................... 23 Middleton Reutlinger..................................... 4 Porter Paints................................................ 11 Sam Kinnard Flooring................................. 21

Stealth

速

TRIM SYSTEM

june 2012 31

There’s no hassle at…

Showroom Hours: Monday - Friday: 9am-7pm Saturday 9am-4pm Sunday - Closed

2460 Bardstown Road Louisville, KY 40205

(502) 454-4891 www.bonnycastleappliance.com